A new bell in Srinagar’s Holy Family Catholic Church is ringing in the spirit of harmony after the previous one went silent half a century ago.The 105 kilogram bell was inaugurated on Sunday at a short ceremony at 11.30 a.m. in the church located on Srinagar’s M.A. Road by representatives of Muslims, Hindus, Christians and Sikhs. The Parish priest Father Roy Matthews officiated. “It is a joyous moment for all of us. Kashmir has a rich composite culture and harmonious coexistence is the very essence of Kashmiriyat. So I see this against that background, with representatives of various religions joining us in our happiness. At the same time, we want to send out a message at the national, international and local levels that we are one here and we love and accept each other as we are,” said Father Matthews. Representatives of several religions were present, “to jointly ring the new bell for the first time in the past 50 years,” said church committee spokesman S.M. Rath. The British-era church, built in 1896, had lost its original bell in a fire sparked by “an arson incident” on June 7, 1967. The bell, the largest of its kind in the State, was a gift from a Kashmiri Christian family. Kashmir hosts a small Christian population, and has three main churches in Srinagar and Baramulla. The Christian population, as per the 2011 census, is 0.28% in the State. Around 30 Catholic families live in the Valley. “This ceremony is a historic occasion for the microscopic Christian community in Kashmir,” said the spokesman.Arab-Israeli warThe arson of 1967 was triggered by the Arab-Israeli war, and the church was rebuilt a few years later. The new bell is made of cast iron and was installed by local carpenters and labourers, aided by those from outside. On Sunday, as the bell rope was pulled by the representatives jointly, a group of children from different religious backgrounds sang in chorus.Pandits should return Gyani Jaipal Singh, a Sikh representative, said he joined in “to keep peace and harmony alive in Kashmir.” Haji Manzoor, another representative, said, “This act sends a message to those [Kashmiri Pandits] who migrated from the valley [in the early 1990s] to return.”Last year, the church members had a muted Christmas celebration in the wake of more than 90 civilian deaths in protests across the Valley.
A fan questioned Mike Rowe of “Dirty Jobs” on why he said that “follow your passion” was the worst advice he’d ever received. A snippet of Rowe’s response follows:“… I would never advise anyone to ‘follow their passion’ until I understand who they are, what they want, and why they want it. Even then, I’d be cautious. Passion is too important to be without, but too fickle to be guided by. Which is why I’m more inclined to say, ‘Don’t Follow Your Passion, But Always Bring it With You.’”The distinction between “bringing” versus “following” your passion is striking. Some long-term careerists feel the “passion” ship has sailed. Other early careerists may be unclear how to convert passion into paying their bills. So, following something as nebulous as “passion” can be daunting and perhaps, if followed blindly, even damaging to your career and financial future.However, conveying passion in whatever job you are doing can be cultivating, at any stage of your career, and even, may lead you to achieve your eventual passion goals.Following are three things you can start doing today to bring passion with you to work: 1. Impassion your conversations.Whether connecting with the colleague cubicled next to you, having a tête-à-tête with your supervisor, or dialing up your customer, bring it! Sit up straight, curl up the corners of your lips (even if you have to initially ‘fake it’), take a deep breath and exude a positive tone and energy, including voice inflection and personality!It is amazing what one energized vibe being transported over the airwaves to another person, whose mood may need the jumpstart, can do to generate a rolling energy burst! And remember the adage, what you give, you get? While you may initially feel disingenuous in your positivity, a sudden shift likely will occur as the energy you pushed out surges back into your sphere, back to you! 2. Go the extra mile.Whether your options to over-deliver include early-delivering a report to your boss, implementing a solution to a team problem before it is a known issue, or helping a languishing co-worker surmount a hurdle, just do it. Getting lax in your demeanor because you feel uninspired, underappreciated and/or bored, can be a self-fulfilling prophecy.The less you exude enthusiasm, the less passion exists all around. Do not depend on outside forces—or other people–to inspire you. Be the one to bring passion to the table, to motivate others around you–and you may be surprised at the reverberating results. 3. Show a little leg.Recognizing that you may do all this and still feel underwhelmed in your current job, here is something you can do to tap into, and convey, your personal passion. Show a little leg from time to time by seeking out and/or recognizing opportunities to demonstrate your passion-imbued talent.For example, if you are a soft drink salesperson keen to write, offer to contribute to the company blog. If your offer is well received, then vigorously author their next blog, incorporating your voice and flair while keeping true to the company’s content goals and platform.When you spot and act upon opportunities to display your aptitude in areas that not only help the company achieve their objectives, but also inspire you, you are more likely to accrue a reputation—and resume—that qualifies you to move up and out and follow your dream!
Ineffective Phrases“I will not accept anything less than X”“I need a higher salary to pay my bills” Step 3: Back yourself up The number you ask for doesn’t mean much if you can’t back it up with research and justification. In fact, research is one of the most important things you can do in order to make your salary negotiation a success. Tools like Glassdoor’s Know Your Worth can help you get a sense of what the average salary range is for someone with your experience, in your industry, in your city. Always try to cite your sources, especially if you’re relying on numerical information to backup your ask. “Candidates often forget to explain the reasons why they want or deserve a higher salary,” says Lin. “Researchers have found that negotiators that include a reason why they deserve something are 20+ percent more effective than those who don’t.”Lin recommends using the following template as a jumping-off point for your salary negotiation email. According to Lin, this template is ideal because it’s brief and to the point, which fits the needs of busy recruiters and hiring managers, along with being polite, clear, and direct. Dear Hiring Manager, Thank you for offering me the position. I am excited about the opportunity, and I can’t wait to start. For starting salary, I am looking for something closer to [insert specific number]. The reason why is [specific reason]. Is there wiggle room? Remember, this is a jumping off point, and further negotiations may come later. But by putting in the work of research now, and distilling your ask into short, sweet terms, you are well on your way to getting the top dollar salary that you are asking for. First, congratulations. You’ve received an offer! Now, the more difficult news: the job search process isn’t quite over yet. It’s time to think over the offer, compare it with your other options, and most importantly: negotiate. If you’ve just received a job offer, especially if it was over email, crafting a quick message is a way to strike while the iron is hot for a salary negotiation. To get the inside scoop on getting top dollar through an email negotiation, we reached out to Lewis C. Lin, CEO of Impact Interview, an executive coaching practice that provides interview coaching for job seekers.As a general matter, Lin advises “it’s best to keep your salary negotiation emails polite, professional, and direct. You want to demonstrate that you are thoughtful and organized, and you want to respect your supervisor’s time.” He also recommends striking a tone of thankfulness for the opportunity you’ve been given, and avoiding taking a pushy or entitled tone. “It’s best to keep your salary negotiation emails, polite, professional, and direct,” Lin says. As to the specifics – here’s exactly how to respond to the offer you’ve received: Step 1: Thank the employer for the offerThe hiring manager needs to know that you’re genuinely excited and grateful to take this offer. The language most appropriate to use in this part email is phrases about working together. You are excited about working together at this company. You are also looking forward to working together to find a salary and benefits package that is suitable for both of you. You can even restate the offer in the terms they put it, using a sentence like “I am very grateful for your offer of [salary], but…” How to Negotiate Your Salary (eBook)Step 2: State your counter-offerThe number you state in the email is the jumping off point for negotiations, and not necessarily the number you expect will ultimately be offered to you. For this part of the email, Lin recommends striking a tone that is “respectful, polite, and professional,” adding that “it’s also important to remember that the majority of employers expect that job applications will negotiate starting salary.” Lin advises using the following phrases to help keep that respectful and professional tone while getting your point across, as well as some to avoid: Effective Phrases“Is there any wiggle room?”“If it’s not too sensitive, do you mind if I ask you what the salary range is for this role?”“Can we discuss the other components of the compensation plan?”“How willing are you to…”
“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” This quote from John Quincy Adams perfectly defines our 2019 winners for the Top CEO award. She or he is someone who is equal parts inspiration, strategy and innovation. After all, these traits can motivate 10 or 10,000 employees through even the toughest days.If you’re looking for your next great job, check out these 21 companies with rockstar CEOs and plenty of open roles.VMWareCEO: Pat Gelsinger, 99% Approval RatingNumber of Open Jobs: +1,600Employees Say: “Great technical talent, work-life balance, good managers, transparent leadership, diversity and inclusion.” —Current Senior Product ManagerWork With Him CengageCEO: Michael Hansen, Approval Rating: 91%Number of Open Jobs: +120Employees Say: “Management is market-visionary, not intimidated by challenges, transparent, and trusting that the many hands and minds of its employees are the way to succeed.” —Current Senior Systems AnalystWork With Him DeloitteCEO: Cathy Engelbert, Approval Rating: 97%Number of Open Jobs: +800Employees Say: “These folks know exactly what they are doing. They set high standards, and consistently deliver. Their project expectations and planning is excellent. The top-level management folks are extremely smart and have a great sense of vision and planning.” —Current EmployeeWork With Her HEBCEO: Charles C. Butt, 99% Approval RatingNumber of Open Jobs: Over 1,000Employees Say: “Totally dominates the market they are in (strong outlook). Takes pride in themselves and the role they serve and in communities. Very flexible work environment with opportunities to grow and write your own ticket if you are good. Extremely good culture dedicated to the customer and the employee (a lot of places don’t emphasize the latter).” —Current EmployeeWork With Him Health CatalystCEO: Dan Burton, 99% Approval RatingNumber of Open Jobs: +20Employees Say: “If you’re looking for a home where you can make the best of your skills and surround yourself with people who are smart, humble, and hard working – come on over, because we welcome you and your talents with open arms! The compensation, benefits, and perks are top notch for the industry. The people are absolutely fantastic and always willing to help. There is a generous education allowance to use in the way that you deem fit (formal courses, online courses, professional conferences, certifications, etc.) to continue to build up your individual skill set in support of the organization. The experience as a remote employee has also been fantastic. I never feel alone.” —Current EmployeeWork With Him NBCUniversalCEO: Stephen B. Burke, Approval Rating: 93%Number of Open Jobs: 3.2kEmployees Say: “I was delighted to work with a group of individuals who were excited to go to work every day and embraced their creativity. It is a great work environment where employees managed to have fun and be productive at the same time.” —Current EmployeeWork With Him Digital ProspectorsCEO: Jessica Catino, Approval Rating: 99%Number of Open Jobs: +230Employees Say: “Amazing people. Excellent benefits to contractors – lots of paid holidays and good vacation time. Semi-annual luncheons are fun and a great way to see everyone. They seem to genuinely care about their employees.“ —Current EmployeeWork With Her Acceleration PartnersCEO: Robert Glazer, Approval Rating: 97%Number of Open Jobs: 73Employees Say: “AP leadership puts emphasis on the importance of setting and achieving not only your professional goals, but also your personal life goals.” —Current Senior Account ManagerWork With Him ViCEOs: Randy Richardson, Approval Rating: 96%Number of Open Jobs: +150Employees Say: “Great people, fun environment. Very fulfilling and rewarding job. Residents and Staff are very well taken care of.” —Current EmployeeWork With Him SalesforceCEO: Marc Benioff, Approval Rating: 96%Number of Open Jobs: +2.2kEmployees Say: “Marc Benioff. The best CEO ever!! He is the greatest reason behind Salesforce’s success. How he behaves flows down through the chain company-wide.” —Current ArchitectWork With Him In-N-Out BurgerCEO: Lynsi Snyder, Approval Rating: 99%Number of Open Jobs: 49Employees Say: “The company fosters a very positive environment in each store. Everyone comes in with a positive attitude and ready to work hard. They pay very well and reward you properly for the work you put in.” —Current EmployeeWork With Her Sprout SocialCEO: Justyn Howard, Approval Rating: 99%Number of Open Jobs: +30Employees Say: “The transparency from management is like nothing I’ve ever seen. They say they’ll be transparent, but you can actually see the decisions being made and the why behind it.” —Current EmployeeWork With Him Toyota North AmericaCEO: Akio Toyoda, Approval Rating: 94%Number of Open Jobs: +40Employees Say: “Senior Management is extremely knowledgeable and open to helping the new generation of employees grow and learn more about the automotive industry.” —Current Senior Marketing AnalystWork With Him 23andMeCEO: Anne Wojcicki, Approval Rating: 97%Number of Open Jobs: +50Employees Say: “We are surrounded by smart and humble people here. The culture is focused on being mission-based, fun, and doing work we love that makes a difference. A lot of companies talk about changing the world…but here we actually are disrupting healthcare.” —Current EmployeeWork With Her TuroCEO: Andre Haddad, Approval Rating: 98%Number of Open Jobs: +20Employees Say: “Incredible transparency of data and decision-making across the company. The CEO Andre is super approachable and lays out a clear vision for the future of Turo. Team is very supportive and humble, probably one of the lowest-ego work environments I’ve experienced in Silicon Valley. Cool business opportunity with lots of room for growth and ownership of big portions of the business.” —Current EmployeeWork With Him T-MobileCEO: John Legere, Approval Rating: 99%Number of Open Jobs: 2.3kEmployees Say: “Best place to work in the Seattle area. Good pay, great benefits, treats employees very well. Fun place to work.” —Current EmployeeWork With Him iCIMSCEO: Colin Day, Approval Rating: 97%Number of Open Jobs: +100Employees Say: “Overall the culture at iCIMS is great. Everyone is really supportive, hardworking, and passionate about what they do. Management is great as well, leaving a lot of room for continuous development and autonomy.”—Current EmployeeWork With Him,“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” This quote from John Quincy Adams perfectly defines a Top CEO. She or he is someone who is equal parts inspiration, strategy and innovation. After all, these traits can motivate 10 or 10,000 employees through even the toughest days.If you’re looking for your next great job, check out these 21 companies with rockstar CEOs and plenty of open roles. Smile BrandsCEO: Steven C. Bilt, Approval Rating: 95%Number of Open Jobs: 397Employees Say: “I love being a part of a team that not only cares about the patients but also respects and cares for all coworkers as well. The CEO of the company drills into our heart and minds that we stand for creating “Smiles For Everyone”. Amazing group to work for.” —Current EmployeeWork With Him HyattCEO: Mark S. Hoplamazian, Approval Rating: 93%Number of Open Jobs: 8.8kEmployees Say: “Great family-like environment. nice to have the ability to jump between the different departments and travel from property to property. Great vacation benefits, 2 weeks PTO after a year, health insurance.” —Current EmployeeWork With Him KnowBe4CEO: Stu Sjouwerman, Approval Rating: 98%Number of Open Jobs: +70Employees Say: “Incredible perks and benefits, super fun environment, rewarding work!” —Current EmployeeWork With Him Life.ChurchCEO: Craig Groeschel, Approval Rating: 98%Number of Open Jobs: 45Employees Say: “Life church is interested and invested in you the individual. Personal development through leadership, feedback, book discussions, e-trainings. You are given the tools and resources to succeed. Life church sets you up to win. You have mentors over you to help get you adjusted to your role, answer questions or concerns you may have.” —Current EmployeeWork With Him
Registered Nurse (RN) – Charge Nurse – $7,000 Sign On Bonus EmpRes Healthcare Management Gardnerville, NV Hot New Jobs For You 4. FacebookWhere Hiring: Menlo Park, CA; Seattle, WA; Boston, MA; Huntsville, AL; Pittsburgh, PA & moreWhat They Do: “Our mission is [to] give people the power to build community and bring the world closer together.”What Employees Say: “Community is at the core of FB. I’ve never worked at a company that cares so much about its people. Taking care of yourself and working sustainably is part of the culture.” —Current Hardware Engineering EmployeeSee Open Jobs 23 hours ago 23h 23 hours ago 23h 17. IntuitWhere Hiring: Mountain View, CA; San Diego, CA; Plano, TX; Tucson, AZ; Eagle, ID & moreWhat They Do: “Our mission is powering prosperity around the world. We build intuitive web, mobile, and cloud solutions that generate more money, more time, and more confidence for approximately 50 million people.”What Employees Say: “Intuit is a mission-driven, values-based culture that invests in employees and is obsessed with delighting its customers. Every employee is treated as an owner, taught the innovation and design practices that drive a culture of reinvention and continuous improvement, and fosters a performance-driven culture where ‘kindness is not mistaken for weakness’.” —Current Management EmployeeSee Open Jobs 4.8★ 2.3★ Director, Advanced Technology Policy General Motors United States 20. KronosWhere Hiring: Lowell, MA; Indianapolis, IN; Columbus, OH; Overland Park, KS; Chicago, IL & moreWhat They Do: “Kronos is a global provider of workforce management and human capital management cloud solutions – we offer the industry’s most powerful suite of tools and services to manage and engage an organization’s entire workforce from pre-hire to retire.”What Employees Say: “Employee and customer centric culture with genuine leaders who truly care about doing the right thing for customers and employees.” —Current DirectorSee Open Jobs 10. PaylocityWhere Hiring: Schaumburg, IL; Meridian, ID; Lake Mary, FL; Minneapolis, MN; Wilmington, DE & moreWhat They Do: “Paylocity (NASDAQ: PCTY) develops industry-leading, cloud-based payroll and human capital management solutions to empower strategic human capital decision-making, cultivate a modern workforce propelled by innovative technology, and improve employee engagement.”What Employees Say: “The work life balance is amazing. You are treated like an individual and not a number. The atmosphere is quite contagious! We know and get to work hard and play hard too!” —Current Implementation ConsultantSee Open Jobs 12. SAPWhere Hiring: Palo Alto, CA; Pittsburgh, PA; Washington, DC; Saint Louis, MO; Toronto, OH & moreWhat They Do: “As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition.”What Employees Say: “Great benefits and competitive salary. A company culture that promotes and values diversity of all kinds. Smart colleagues. Lots of opportunity for development and advancement.” —Current User Assistance DeveloperSee Open Jobs Ever since their emergence, tech companies have earned a reputation for treating their employees well, often providing high salaries, modern facilities and out-of-this-world perks. So when you consider the top-rated tech companies, you’re truly dealing with the best of the best.But who are these elite organizations? To find out, we turned to our Best Places to Work in 2019 list to highlight all of the highest-rated technology companies. These companies offer tremendous impact, outstanding career opportunities and of course, tons of open jobs. Check them out below, and apply now to find your dream job!1. ZoomWhere Hiring: San Jose, CA; Denver, CO; Overland Park, KS; Los Angeles, CA; Atlanta, GA & moreWhat They Do: “Zoom unifies cloud video conferencing, simple online meetings, group messaging, and a software-defined conference room solution into one easy-to-use platform.”What Employees Say: “Fantastic company culture of ‘Happiness’. You feel it every day and you can’t wait to come to work because you feel ‘cared for’.” —Current Mid Market Account ExecutiveSee Open Jobs 3. LinkedInWhere Hiring: Mountain View, CA; San Francisco, CA; Chicago, IL; Omaha, NE; Detroit, MI & moreWhat They Do: “LinkedIn connects the world’s professionals to make them more productive and successful and transforms the ways companies hire, market, and sell.”What Employees Say: “I love working for a company whose vision aligns with my personal beliefs. We are motivated by our belief that we are changing the world for the better.” —Current Business Leadership Program EmployeeSee Open Jobs Part-time Day Associate Crew Carwash Indianapolis, IN 2.5★ View More Jobs 4.5★ 2.8★ 5. GoogleWhere Hiring: Mountain View, CA; Boulder, CO; Reston, VA; Atlanta, GA; Ann Arbor, MI & moreWhat They Do: “Google’s mission is to organize the world’s information and make it universally accessible and useful.”What Employees Say: “Working at Google is truly amazing. The best people, perks, and awesome company culture with lots of opportunities for growth.” —Current IT Field TechnicianSee Open Jobs 3.4★ 23 hours ago 23h 11. Fast EnterprisesWhere Hiring: Centennial, COWhat They Do: “Fast Enterprises, LLC is an industry leader in the development and installation of software for government agencies.”What Employees Say: “Fast, even at the 1000+ size it is, still cares deeply about each and every employee. Their benefits, even the way they help people move, the way they bring individuals AND their spouses/families into the culture, it super impressive and I love that about Fast.” —Current Implementation ConsultantSee Open Jobs 19. CengageWhere Hiring: Boston, MA; Chicago, IL; Independence, KY; Farmington Hills, MI; Raleigh, NC & moreWhat They Do: “Cengage is the education and technology company built for learners. As the largest US-based provider of teaching and learning materials for higher education, we offer valuable options at affordable price points.”What Employees Say: “I have been working at Cengage for 4 months and I am lucky to be working on an incredibly supportive team. I am lucky to call so many intelligent people my coworkers. I feel like I have learned so much about marketing and seen how passionate they are about the industry and the products we have.” —Current Marketing CoordinatorSee Open Jobs 25. AppleWhere Hiring: Cupertino, CA; Culver City, CA; Miami Beach, FL; Austin, TX; Reno, NV & moreWhat They Do: “We’re a diverse collection of thinkers and doers, continually reimagining what’s possible to help us all do what we love in new ways. The people who work here have reinvented entire industries with the Mac, iPhone, iPad, and Apple Watch, as well as with services, including iTunes, the App Store, Apple Music, and Apple Pay.”What Employees Say: “Fast-paced, goal-oriented environment that makes personal development and team collaboration incredibly easy to cultivate.” —Current GeniusSee Open Jobs 23 hours ago 23h 21. VMwareWhere Hiring: Palo Alto, CA; Broomfield, CO; Reston, VA; Atlanta, GA; Minneapolis, MN & moreWhat They Do: “VMware, a global leader in cloud infrastructure and business mobility, accelerates our customers’ digital transformation journey. VMware enables enterprises to master a software-defined approach to business and IT with its Cross-Cloud Architecture™ and digital workspace solutions.”What Employees Say: “Great place to work for many reasons; Compensation, Benefits, work/life balance. Everyone that I get to interact with is helpful in anyway possible.” —Current Technical Marketing EngineerSee Open Jobs 28. Expedia GroupWhere Hiring: Bellevue, WA; Miami, FL; Austin, TX; Las Vegas, NV; Denver, CO & moreWhat They Do: “We are the world’s travel platform, with an extensive brand portfolio that includes some of the world’s most trusted online travel brands.” What Employees Say: “Good benefits, actually very competitive and fair pay especially with the work life balance. Lots of change and people with positive attitudes thrive. Lots of room to grow and improve.” —Current Senior ManagerSee Open Jobs 26. NetAppWhere Hiring: Sunnyvale, CA; Pittsburgh, PA; Wichita, KS; Research Triangle Park, NC; Waltham, MA & moreWhat They Do: “NetApp is the data authority for hybrid cloud. We provide a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation.”What Employees Say: “Love the Culture at NetApp. Feedback is accepted from any level. Always looking to improve processes and make thing more streamlined. Our leadership is able to deal with adversity head on and make good choices.” —Current Senior Systems Engineering ManagerSee Open Jobs LCPC – Licensed Clinical Professional Counselor Above and Beyond Family Recovery Center Chicago, IL 7. HubSpotWhere Hiring: Cambridge, MA; Portsmouth, NHWhat They Do: “HubSpot is on a mission to help businesses grow globally. Thousands of customers worldwide use HubSpot inbound marketing and sales software to transform the way they attract, engage, and delight customers.”What Employees Say: “HubSpot moves fast and invests in its people. While at HubSpot I have seen a massive effort to improve internal tools and to ensure people have what they need to get the job done.” —Current Senior Software EngineerSee Open Jobs 23 hours ago 23h 4.7★ 23 hours ago 23h 27. HPWhere Hiring: Palo Alto, CA; Houston, TX; Corvallis, OR; Boise, ID; Rio Rancho, NM & moreWhat They Do: “As one of the world’s largest technology companies, HP brings together an impressive portfolio and strong innovation pipeline that spans areas including multi-function printing, Ink in the Office, tablets, phablets, notebooks, and mobile workstations. HP invents, engineers, and delivers solutions that create social value and improve the lives of our clients.”What Employees Say: “If you are confident, perform well and seek out new challenges, HP Inc brings amazing career opportunities. I have been paid well and Managers get a generous bonus (based on company performance).” —Current Director – IncubationSee Open Jobs 13. AdobeWhere Hiring: San Jose, CA; Lehi, UT; San Francisco, CA; New York, NY; Seattle, WA & moreWhat They Do: “Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results.”What Employees Say: “It is a place where you can build a long-term career, and work on amazing technologies. The people are great here; engaged, friendly, and professional. Work life balance is excellent.” —Current Senior Product ManagerSee Open Jobs N/A Interior Designer – St. Louis & Dallas Oculus Saint Louis, MO 23 hours ago 23h 23. PaycomWhere Hiring: Oklahoma City, OK; Melville, NY; San Jose, CA; Bedford, TX; Chicago, IL & moreWhat They Do: “The technology businesses use to hire employees is also used to pay and train them, comply with regulations and more. And Paycom offers the industry’s only HR solutions suite in one database.”What Employees Say: “I love that my voice is heard, this is the first job that I have ever had where I feel like my input is valued. I go to work feeling valued and that was one of my main requirements for employment right out of school. The benefits are great. It is a great environment to be in.” —Current Quality Assurance AnalystSee Open Jobs Service Advisor Prime Motor Group Saco, ME Registered Nurse Supervisor RN Waterbury Gardens Nursing and Rehab Waterbury, CT 3.5★ 29. World Wide TechnologyWhere Hiring: Maryland Heights, MO; San Ramon, CA; Edwardsville, IL; Nashville, TN; DC Ranch, AZ & moreWhat They Do: “Wide Technology (WWT) is a technology solution provider with more than $10 billion in annual revenue that provides innovative technology and supply chain solutions to large public and private organizations around the globe.”What Employees Say: “World Wide Technology is very transparent with their employees. They treat them more than fairly with their highly competitive salary, benefits, and opportunities. The characteristics of the employees embody their core values. Honesty, work ethic, accountability, and team work are very important values at WWT and if you are committed to their core values and put in all your effort and hard work, the opportunities will be endless.” —Current Sales Operations EmployeeSee Open Jobs 2. Procore TechnologiesWhere Hiring: Carpinteria, CA; Austin, TX; New York, NYWhat They Do: “Procore Technologies provides cloud-based construction management software to clients across the globe.”What Employees Say: “The BIGGEST pro of Procore, is the opportunity for career growth. Procore is all about making you better and letting you follow your interests. Lots of people get hired for a certain position, then decide they want to grow into an entirely different position and Procore completely supports it.” —Current Software EngineerSee Open Jobs Deli Associate F&M Deli & Restaurant Mount Laurel, NJ 23 hours ago 23h 23 hours ago 23h 6. SalesforceWhere Hiring: San Francisco, CA; Indianapolis, IN; Tampa, FL; Denver, CO; Chicago, IL & moreWhat They Do: “Salesforce, the Customer Success Platform and world’s #1 CRM, empowers companies to connect with their customers in a whole new way.”What Employees Say: “The company culture of giving back cannot be beat. It’s an incredibly supportive place to work and you get time off to volunteer; one of the best benefits there can be.” —Current Project ManagerSee Open Jobs 8. DocuSignWhere Hiring: San Francisco, CA; Seattle, WA; Chicago, IL; New York, NYWhat They Do: “With its System of Agreement Platform, DocuSign helps organizations connect and automate how they prepare, sign, act-on, and manage agreements.”What Employees Say: “The culture, people, and future of this company are certainly reasons to join. I love my job and I love coming into the office each day. It’s a great environment to learn and grow.” —Current Account ExecutiveSee Open Jobs RN, Registered Nurse – OP Chemotherapy CHRISTUS Health Houston, TX 18. TaskUsWhere Hiring: Santa Monica, CA; San Antonio, TX; Austin, TXWhat They Do: “TaskUs provides next generation customer experience that powers the world’s most disruptive companies through the partnership of amazing people and innovative technology.”What Employees Say: “TaskUs provides a state of the art workplace and environment. The perks offered and how they allow teammates to create the culture, are just some of the reasons why this is one of the best places to work.” —Current Marketing EmployeeSee Open Jobs 16. NVIDIAWhere Hiring: Santa Clara, CA; Holmdel, NJ; Hillsboro, OR; Boulder, CO; Austin, TX & moreWhat They Do: “NVIDIA’s invention of the GPU in 1999 sparked the growth of the PC gaming market, redefined modern computer graphics, and revolutionized parallel computing. More recently, GPU deep learning ignited modern AI — the next era of computing — with the GPU acting as the brain of computers, robots, and self-driving cars that can perceive and understand the world.”What Employees Say: “Team attitude pervades the company. “Let’s get this done together!” Clear thinking in many decisions, whether hiring, designing a product, or building a new building. Great products. Good benefits package.” —Current Senior DevOps EngineerSee Open Jobs 14. CompassWhere Hiring: New York, NY; Seattle, WA; Nashville, TN; Dallas, TX; Washington, DC; Boston, MA & moreWhat They Do: “We are building the first modern real estate platform pairing the industry’s top talent with technology to make the search and sell experience intelligent and seamless.”What Employees Say: “Amazing collaborative environment where all are valued and critique is a tool for growth.” —Current Sales ManagerSee Open Jobs 3.1★ 9. Ultimate SoftwareWhere Hiring: Weston, FL; Alpharetta, GA; Santa Ana, CA; New York, NY; San Francisco, CA & moreWhat They Do: “Our mission is to deliver unified, end-to-end HCM cloud solutions—everything from HR, to payroll, to benefits, to time & attendance, to recruitment, to talent management—to improve the personal work experience for you and your people — the power behind your business.”What Employees Say: “Besides the fact that work at Ultimate is fulfilling and that the environment is collaborative and fun, the company offers amazing health benefits. What is really neat are the intangibles that make being here different than anywhere else. Take for instance the fact that the company offers Acupuncture, massages, yoga, stretch, Pilates, and many [other] wellness programs from licensed professionals onsite.” —Current Product ManagerSee Open Jobs 24. Cisco SystemsWhere Hiring: San Jose, CA; San Francisco, CA; Research Triangle Park, NC; Saint Petersburg, FL; Richardson, TX & moreWhat They Do: “We embrace digital, and help our customers implement change in their digital businesses. Some may think we’re ‘old’ (30 years strong!) and only about hardware, but we’re also a software company. And a security company. A blockchain company. An AI/Machine Learning company. We even invented an intuitive network that adapts, predicts, learns and protects.”What Employees Say: “Lots of room for career growth, different job opportunities, and the benefits are great!” —Current Technical StaffSee Open Jobs 15. MicrosoftWhere Hiring: Redmond, WA; Fargo, ND; Charlotte, NC; Phoenix, AZ; Detroit, MI & moreWhat They Do: Microsoft creates a wide variety of hardware products and software solutions for businesses and consumers alike.What Employees Say: “You are working with a group of smartest people in the world. The daily work in interesting and challenging. Good work-life balance.” —Current Senior Data ScientistSee Open Jobs ICU Registered Nurse Del Sol Medical Center El Paso, TX 23 hours ago 23h 22. AppDynamicsWhere Hiring: San Francisco, CA; Orlando, FL; Washington, DC; Kansas City, MO; Dallas, TX & moreWhat They Do: “AppDynamics is the Application Intelligence company. With AppDynamics, enterprises have real-time insights into application performance, user performance and business performance so they can move faster in an increasingly sophisticated, software-driven world.”What Employees Say: “Pros: All the snacks you could ever dream of, weekly massages, company events- this place truly makes you feel valued as an employee. Leadership at corporate and local levels that are invested in your success. Quick to promote within. Start up feel, with major corporate backing.” —Current Customer Success RepresentativeSee Open Jobs
Swansea have signed Dutch keeper Erwin Mulder on a three-year deal.The 28-year-old turned down a new contract at Eredivisie club Heerenveen, where he has spent the past two years.
Tottenham are ready to make an offer for Everton attacker Ross Barkley.The Mirror says the north London giants won’t pay Everton’s £25m asking price.They want the 23-year-old at a knockdown price instead.But it’s claimed Tottenham will come calling again later in the transfer window in the hope of snapping up the 23-year-old at a cut-price rate.Ronald Koeman has warned Barkley he’ll only be part of his plans for next season if he signs fresh terms.
I voted Democratic I voted Republican In honor of election day, I’m going to run a poll here. Tomorrow, I’ll report on what percentage of visitors took the poll. (ANSWER: only about 8%) If you want to put a poll on your web site or blog, it’s fun and easy via Vizu. Thanks to blogger Beth Kanter for the tip. What did she find in her poll on widgets? People like these things! I happen to like them because they do three things:1.) They give your audience a way to talk to you2.) They give you a way to listen to your audience3.) When they talk and you listen, you get market research. That means when you talk, you’ll be speaking in the audience’s terms, and that’s good marketing. How did you vote today? I didn’t vote, and I don’t want to hear another word about politics Create Free Polls
ShareEmailPrint To learn more, read: Posted on May 10, 2010October 16, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)In honor of Mother’s Day, Save the Children published the eleventh State of the World’s Mothers report. The focus of the report is on the shortage of health workers around the world who are needed to improve the health and save the lives of mothers, newborns and children in developing countries. The report focuses specifically on the shortage of female health workers—and points out that many women in developing countries cite lack of female health care providers as the main reason they choose not to seek care.Click here to read the announcement of the report with several highlights–including country comparisons across various maternal and child health indicators.Click here for the interactive version of the report.Click here to watch a video summary of the report.Click here to read the full report.Click here for the executive summary of the report.Share this:
Posted on February 3, 2011November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)To apply for the Cartier Women’s Initiative Awards, visit the website.About the award:The Cartier Women’s Initiative Award is an international business plan competition created in 2006 by Cartier, the Women’s Forum, McKinsey & Company and INSEAD business school to identify, support and encourage projects by women entrepreneurs.The mission of the Cartier Women’s Initiative Awards is threefold:To identify and support initial-phase women entrepreneurs through funding and coachingTo foster the spirit of enterprise by celebrating role models in entrepreneurshipTo create an international network of women entrepreneurs and encourage peer networkingEntrepreneurs play a central role in all economies. More than ever, we must support the next generation of men and women who have the audacity to create, to innovate and to imagine the future. The Cartier Women’s Initiative Awards aim to encourage the most vulnerable category of entrepreneurs in their most vulnerable phase: women entrepreneurs starting up. Since its inception in 2006, it has accompanied over 40 promising female business-owners and recognized 15 Laureates.Share this: ShareEmailPrint To learn more, read:
ShareEmailPrint To learn more, read: Posted on November 7, 2012August 15, 2016Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)A new study, The consequences of unintended births for maternal and child health in India, published in Population Studies: A Journal of Demography, uses data from the Indian National Family Health Survey to look into the relationship between pregnancy intention and maternal and child health outcomes in India.From the abstract:Data from the Indian National Family Health Survey, 2005–06 were used to explore how pregnancy intention at the time of conception influences a variety of maternal and child health and health care outcomes. Results indicate that mistimed children are more likely than wanted children to be delivered without a skilled attendant present (OR = 1.3), to not receive all recommended vaccinations (OR = 1.4), and to die during the neonatal and postneonatal periods (OR = 1.8 and 2.6, respectively). Unwanted children are more likely than wanted children to not receive all recommended vaccinations (OR = 2.2), to be stunted (OR = 1.3), and to die during the neonatal, postneonatal, and early childhood periods (OR = 2.2, 3.6, and 5.9, respectively). Given the high levels of unintended fertility in India (21 per cent of all births), these are striking findings that underscore the importance of investments in family planning.Access the article here.Share this:
ShareEmailPrint To learn more, read: Posted on March 26, 2014November 7, 2016By: Christy Turlington Burns, Founder, Every Mother CountsClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Anniversaries make us look back and project forward on all the events and opportunities that bring us closer to our goals. As we celebrate the first anniversary of the Maternal Health Manifesto, I’m thinking about how daunting the Manifesto’s 12 points for improving maternal health post 2015 can seem. I’m also thinking about how many organizations are working together and breaking those points down to baby steps.Every Mother Counts is in its second year as a 501c3 and we’ve approached our mission of making pregnancy and childbirth safe for every mother with our own set of baby steps – a three-pronged approach that covers our reach, action and impact. We started as a campaign to raise awareness about the global maternal health crisis. Our goal was to Reach as many people as possible to make them aware that women around the world are dying during pregnancy and childbirth and inform them of the barriers women face that lead to their deaths. As people became aware, we realized we needed to do more. People wanted to take Action to help women survive and thrive, so we created meaningful ways to engage people in raising awareness in their own communities and helping us raise funds that go directly to support maternal health projects. That had quite the Impact and we’ve long since gone from taking baby steps with our organization to running the distance. In 2013 alone, we gave birth to new partnerships, new grants, and a brand new board of directors.Here’s what our Reach, Action and Impact look like now:Reach – We’re always looking for ways to bring this universal issue to life for an otherwise uninformed audience. We blend the substantive information and updates from our grantees and our other non-profit partners, the creativity and reach of our private sector partners and the opportunities afforded us through traditional and social media to build an audience and engage them in new ways. In 2013, we tracked nearly 890 million media impressions, increased web traffic by 81%, grew our Facebook following by 26% and our twitter following by 65%.Action – Our community has taken a total of almost 5.3 million actions in support of maternal health since we started keeping track in 2012. We’ve noted a significant increase in the number of individuals who’ve made direct donations, As running is among our best received actions, EMC supporters have sponsored or run in 5Ks, 10Ks and full marathons around the country or simply ran as part of their fitness routine and donated to us through Charity Miles. In fact in 2013 the number of runners for eMC increased from 1,709 in 2012 to 37,425 in 2013. We also noted an increase in the number of people who participated in events where they could learn more about maternal health—increasing from 1,317 in 2012 to 33,107 in 2013.Impact – The most significant achievement for 2013 was our ability to translate those actions into impact. We initiated our grand portfolio in the fourth quarter of 2012 so 2013 is truly our first full year of grant funding. We funded four new grantees in 2013 for a total of 6 EMC grants that cover five countries around the world. Not only do these grants allow us to address some access barriers, they also help provide regular updates to our community on how funds are being allocated and their impact on real lives.We are excited about our progress and the role EMC has played to reduce the number of preventable maternal deaths around the world. We know it will take the time and effort to meet all 12 Maternal Health Manifesto goals, but we truly believe that together, we CAN make pregnancy and childbirth safe for Every Mother.The MHTF is currently celebrating the Manifesto for Maternal Health’s one year anniversary through a blog series. Would you like to contribute? Connect with us on Twitter and Facebook. Or send us an email.Share this:
ShareEmailPrint To learn more, read: Posted on October 14, 2015October 13, 2016By: Winfred Ongy, White Ribbon Alliance Member and Citizen ReporterClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)In Uganda, my home country, 17 mothers and 106 newborns die every single day during pregnancy and childbirth. The government has promised to improve maternal and newborn health, but despite their commitment, health centers across the country remain understaffed and ill equipped, and in many regions women continue to travel for hours to receive lifesaving care.Unfortunately, this situation is not unique to Uganda, and is familiar to far too many communities around the world. Citizens want their leaders to be held accountable. They want transparency and inclusiveness.However, governments often do not act because they lack reliable information about the factors and conditions that contribute to maternal and newborn deaths. To address these gaps, governments should create a feedback loop by systematically engaging communities in an ongoing dialogue to monitor the quality and availability of critical health services.In the global context, there are more than 3.2 million stillbirths each year, and the rate in sub-Saharan Africa is ten times that of developed countries. Yet, stillbirths are largely invisible in global health indicators, policies and programs. In many developing counties, women who experience a stillbirth—a baby born with no signs of life at or after 28 weeks of gestation—keep it a secret, which means that the causes cannot be examined and addressed. Most of these deaths are preventable, but governments cannot act without reliable and well-sourced information.Reaching out and engaging communities in a dialogue is the first step to a solution, and this approach has worked. For example, White Ribbon Alliance Uganda convened citizens to discuss their rights and gaps in the government’s commitment to better their local health facilities; the Alliance supported citizens to petition district and national decision makers, in addition to national policymakers, and trained citizen reporters and advocates, to monitor progress and budget allocations. As a result of these efforts, citizens developed a better understanding of their rights and were able to advocate with confidence to the local and national officials to take action and provide lifesaving services in their health centers. Most importantly, citizens were able to provide information that was crucial for policymakers to make better, more informed decisions.I believe that we can make a lot of progress towards ending maternal and newborn mortality not just in Uganda, but around the world. We need to recognize the problem, come together as a community, work with our governments to help them enact better policy, and hold them accountable to making change happen.Photo: © 2014 by Jonathan Torgovnik/Reportage by Getty Images, under a Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) http://creativecommons.org/licenses/by-nc/4.0/Share this:
Data-Driven Recommendation Engine Reverse Engineers Quality Score to Drive Better Search PerformanceNEW YORK — Today digital agency 360i announced the launch of its proprietary Digital Nervous System, DNSTM. DNS is a cutting-edge technology platform that monitors the health of paid search marketing campaigns and reverse engineers Quality Score to automatically make recommendations that increase performance and reduce search advertising costs. Through a combination of performance dashboards and optimization tools, DNS can help marketers make adjustments that give search campaigns significant lift, such as more tailored copy or more tightly themed ad groups.“There are already scores of optimization tools that enable teams to work faster, but what was missing was a technology that unlocks Quality Score — the central nervous system of Google’s auction — to discover the thousands of small, incremental ways for marketers to drive big performance gains as search continues to mature,” said 360i President Jared Belsky. “DNS is not just an optimization engine, it’s a real-time recommendation engine that is giving marketers a new competitive advantage.”Marketers spend billions of dollars in the Google auction each year, but they still only have a vague understanding of the most important element of the auction itself – Quality Score. Similar to your personal credit score, with Quality Score, marketers have little information about the right timing, ratios or cause and effect. Even with all of the data that can be collected with Google Analytics or AdWords, Quality Score remains both mysterious and closely tied to how marketers pay for performance.DNS helps resolve this by running data through proprietary algorithms that are tailored to a brand’s specific goals and calculating a health score based on metrics such as click-through rate, landing page relevance, creative messaging and keyword optimization. At any time, a marketer can see how a campaign is performing and can make improvements based on health score diagnostics like under-performing keywords, ad groups and creative.Added Belsky, “At the same time, with a smarter technology solution, we can shift the allocation of our talent, time and resources from day-to-day research and monitoring, to focusing on continuously advancing our clients’ marketing strategies and hitting their goals.”The DNS complements existing talent and technologies with an added technological layer that can evaluate a brand’s overall search health score and performance in real time. This helps identify why Quality Score or ROI changes, and more importantly, provides recommendations about how to quickly adjust a campaign. Already, 360i clients like Norwegian Cruise Line are seeing results and improvements in their search marketing performance.Rob Casas, Vice President, eCommerce for Norwegian stated: “360i continues to move the needle for search marketers, and this couldn’t be more evident than with DNS, which enables us to achieve better results by making smarter decisions about where we invest and how we adjust campaigns. This innovative technology simplifies search marketing by helping us focus on the areas that matter most for building our customer base and taking our marketing to the next level.”While DNS is initially focused on search marketing, it is designed for further adoption that will enable 360i to evaluate a brand’s performance across paid and earned media channels by utilizing accurate and timely data. This innovative technology builds on 360i’s longstanding heritage as a pioneer in search marketing. In 2012, 360i was named a Leader in Forrester Research’s WAVE report evaluating agencies with top search marketing practices (The Forrester Wave™: Search Marketing Agencies, Q4 2012).“Product development is deeply rooted in 360i’s mission to produce client results informed by accurate and timely data, and DNS is just one way we are using technology to create expert, specialized solutions that simplify the complexities of digital marketing,” said Belsky.
My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Technology has transformed the way we dine out in groups. Gone are the days when friends take turns treating each other to nights on the town. Now that apps make money accessible everywhere, tabs are paid down to the cent… Full Story,Occupation: Copywriter Industry: Digital Marketing Age: 29 Location: Indianapolis, IN Paycheck (BiWeekly): $2,100/mo after HSA and 401(k) removed Monthly Expenses: Rent: $462.50 Car lease: $300 Insurances: $85 All other expenses Utilities: $200/mo Pet supplies: $30/mo Phone: $50/mo Streaming services: $15/mo… Full Story,Occupation: Digital advertising Age: 30 Location: San Francisco Bay Area Income: $5,200 month net post 401K, health insurance / HSA, and taxes Total Debt: $0 Monthly Expenses: Rent and utilities: $1,800 Auto: $275 including car insurance Internet/mobile: $120 10:00 am:… Full Story,The holidays are time for family. Here are some fun ideas from our friends at Quotacy on how to make the most of this holiday season with your loved ones, with a bit of humor. ? With the rise… Full Story,Occupation: Social Media Manager Industry: Digital Marketing Age: 26 Location: Indianapolis, IN Paycheck: $2,500/month after health/vision insurance deductions Monthly Expenses Rent: $700 Car Insurance: $65 Renters Insurance: $16 Utilities: $75 (Internet, Electric, Gas) Dental Insurance (not through work): $15 Hulu:… Full Story,On November 30th, The Financial Diet is kicking off their nationwide book tour for The Financial Diet: A Total Beginner’s Guide To Getting Good With Money in New York. Join us when the tour hits your city and don’t forget… Full Story,Occupation: Data Analyst Industry: Digital Marketing Age: 31 Location: Menlo Park, CA Paycheck (BiWeekly): $1,700 after auto-savings, 401k, ESPP purchase, renters & auto insurance and health care removed I have everything removed automatically as I have trouble with in-the-moment spending…. Full Story,Occupation: Account Services & Freelance Writer Industry: Digital Marketing Age: 39 Location: Longmont, CO Paycheck (3): $4,700/mo includes salary and three freelance clients (side hustles) Monthly Expenses Rent: $900 Car loan: $275 Credit card payment: $450 All other expenses… Full Story,If you’re still in college or a recent grad working with a limited budget, the idea of implementing a healthy lifestyle can seem overwhelming and very expensive. If you aren’t careful, you might find yourself shelling out lots of cash… Full Story
This post originally appeared on Water Deeply.In a water-stressed world, there’s a powerful business case for companies to manage this essential resource sustainably, engage in water stewardship and drive collective action. As a shared resource, water provides diminished benefits to all if each user acts only in their own self-interest. Addressing today’s wicked water problems – including droughts, dwindling groundwater and failing infrastructure – will require coordinated, collective responses.Companies across sectors, nonprofits, disclosure initiatives, industry associations and investor groups recognize this challenge and have responded with a range of water stewardship frameworks – in fact there are now more than 10 corporate water stewardship frameworks. These aim to guide companies to mitigate risk and support long-term sustainable growth in the face of growing water crises. Despite the magnitude of the problem and plenty of guidance, 70 percent of companies disclosing to CDP Water, a nonprofit that tracks corporate action on water, have board-level oversight of water. And only 20 percent say they have a comprehensive understanding of their water risk. This discrepancy raises the question of whether the private sector is prepared to sustain business growth and create value in a world of water stress.There are five emerging trends that inform actions companies can take to help deliver on existing water stewardship frameworks and commitments while reducing risk, boosting resilience and adding value for their stakeholders. 1. Invest in Data, Then Analyze and Disclose ItCompanies require data to tell them where access to water is needed, at risk and financially relevant across their value chains, from raw material sourcing to consumer product use. Data doesn’t have to be perfect to be useful: In the absence of observed data, models and estimates will do.But without any water data, decision-makers are putting water security, infrastructure and conservation investments at risk. Once data is collected, a company’s benefits can be doubled by disclosing it. Companies that share this information build trust and assure stakeholders that they have strategies to support long-term performance. Facebook is one of many taking the lead. To manage water efficiency, Facebook created publicly available dashboards to monitor, in real time, water use effectiveness at all their data centers worldwide.2. Set Priorities for Internal and External ActionWith access to data, companies can quickly set priorities for investments in water stewardship across their value chains, internally and externally. Documenting this information and sharing it publicly will create accountability and ensure board-level decisions result in concrete actions where they’re needed the most.For example, the General Mills Water Policy helps ensure the ongoing strength of the business, the Mars Inc. Water Stewardship Position Statement outlines the company’s ambition to sustain growth while reducing water stress and Nestle’s Siting Framework guides the company’s siting process to create environmental, social and economic value for the business and communities.3. Incorporate Water Into a Business Growth StrategyIn addition to improving water management, companies are increasingly incorporating water into their business strategies by developing new products and services that help solve water challenges.For example, P&G aims to provide 1 billion consumers access to more water-efficient products, Unilever is accelerating product innovation to meet the needs of consumers in water-scarce regions and the Coca Cola Company’s Replenish Africa Initiative (RAIN) is improving access to clean water to support sustainable development in a rapidly expanding consumer market.4. Embrace InnovationThe key to progress, particularly in times of crisis, is innovation. In the water sector, digital information networks and new technology, such as the increasing number of smart devices, are driving more efficient water use by industrial and domestic customers, improved water utility asset management and reduced need for water in agriculture. Because the benefits of sustainability-driven innovation are well known, leading companies are embracing water innovation to protect the planet and increase the bottom line:Levi’s developed Water
Identifying the influencers Building relationships with them Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack In a way, PR is one of the original forms of content marketing. Public relations professionals do plenty of things, of course: publicity, reputation management, and media relations, to name but a few. But the heart and soul of PR has always been planting stories in the media: in newspapers, magazines, on television and radio. With the exception of “the exclusive,” the primary tool in the arsenal for planting stories has traditionally been the press release, a brief, persuasive, one or two page document intended to persuade its journalist recipients that a certain topic is worth their time, attention, and coverage. An This lays out a new set of challenges: That’s a real game changer. our free webinar Content Marketing . Influencers can be bloggers or others with a significant social media following who are talking online about the issues, products, or services that fit with whatever a PR professional is working to publicize. And unlike the mainstream media, these essential targets are not necessarily versed or experienced in dealing with PR pros. . They’re no longer a private, one-to-one communications channel (once upon a time, releases were mailed, and later faxed, to newsrooms). In today’s age, press releases are distributed via wire services — wire services that are immediately picked up by all the major news services including Google, Yahoo, AOL News, and Bing. In other words, the second a press release is actually released content marketing How are you adapting to the changing nature of isn’t dead in the context of content marketing. Instead, it’s optimized for a variety of different target audiences as well as for search engines. Given that once a release crosses the wire, it’s “out there” for anyone to find (not just journalists), keyword research has become an essential component of optimizing press releases for search. Once you decide on two or three relevant search terms, these terms should be incorporated into the headline and opening paragraph of the release. It’s become increasingly important for press releases to contain links to video, photos, executive bios, a company or product web site — anything that will expand upon and enrich the story. influencers End-users, potential buyers, or clients can now be the target of your press release. In bygone days, that target was limited to the press. Where PR pros used to jealously maintain, guard, and update media lists, their who’s-covering-what-beat Rolodex of who to reach out to place stories, the challenge now is to target on Thursday, July 28, when we’ll discuss these concepts in greater details, as well as flesh them out with case studies. Finding the online communities where relevant discussions occur press releases don’t work that way anymore Yet, fundamentals remain the same. PR professionals are good at helping to shape and to spread stories, and , will be published by Pearson in September. Find the Influencers (Not Necessarily the Journalists) themselves effective press release , a digital marketing consultant specializing in content marketing and SEO as well as a sought-after speaker, writer, and author. Her next book, . I hope you’ll join us for Creating awareness and enough enthusiasm to encourage these people and groups to discuss the product/service/story. Enter the Optimized Press Release the media. Moreover, they interface and target a media landscape that’s grown far beyond traditional press and broadcasts outlets. But ? public relations Public relations just plain doesn’t work the way it used to is, as we’ve seen, very much about stories. In a digital landscape, this necessitates not only finding and shaping stories, but also determining how they are told, through which channels, and to whom. Rebecca Lieb Topics: This is a guest blog post by Originally published Jul 19, 2011 5:05:00 PM, updated October 20 2016 , the PR practitioner has broken his or her own story. It’s hard to persuade people in the news business to pick up “news” once the story is already “out there.” Public Relations So while PR practitioners were once exclusively in the business of influencing the media (and they still are), they (like all other content marketers) are
If you’ve ever been on the receiving end of an email newsletter, you’ve likely been more bored than that shamelessly cute baby to the right. I get it — when you’re not sure what to write, but you feel like an email has to go out, why not send an update about products, services, and what’s going on at your company?Unfortunately, the result is often a whole lot of generic, irrelevant content sent to a poorly segmented list — and that results in low open/click-through rates and lots of unsubscribes. That means best case scenario, your reputation is dinged in your subscribers’ eyes; worst case scenario, your reputation is dinged by Return Path and future email deliverability is negatively impacted.But there are awesome email newsletters out there. So what separates the triumphs from the tragedies? And how do you ensure your email newsletter is successful? This blog post will break down why email newsletters fail, and how you can ensure your recipients love every newsletter you send! Why Email Newsletters Often Fail, and How to Make Yours Succeed First, let’s define what an email newsletter is, and what it isn’t. An email newsletter is an email from a business that communicates announcements about products, services, industry, or general company information. It includes a mix of content, like event reminders, surveys, educational information about your product, service, or industry, and promotions and other offers.An email newsletter is not a dedicated promotional email that contains information about just one offer; a digest that simply summarizes a roundup of content you’ve published; a lead nurturing email (though a side effect certainly may be a better nurtured lead); or a transactional email that provides order information or prompts a shopper to complete a purchase. These other types of emails are important parts of your email marketing strategy, and you can learn more about them in this blog post .Now that we’re all on the same page, let’s examine why email newsletters often fail, and what you can do to prevent said failure. Poorly Segmented List As with any email marketing, the content in your email newsletter should be relevant to your audience. And that doesn’t happen without list segmentation. The problem is, often email newsletters are sent as the catch-all content — it’s so generic, it can apply to everybody on your email list!Or no one at all … because as we’ll discuss in more detail in the next section of this post, generic content doesn’t get you far. Your email newsletter should only go out to those recipients who are interested in the subject matter of the newsletter. I can tell you right now that there are people on HubSpot’s own email list that don’t give a whit (not a typo) about marketing automation, but are extremely interested in how to get leads from social media; and vice versa. If my newsletter focuses on the latest social media developments — is it wise to send that newsletter to subscribers who wanted to hear about marketing automation software? I think not.There are two ways to remedy this. The first is to marry the interests of both list segments and write a newsletter about, say, social media marketing automation . The more list segments you have, however, the more difficult it will become to create newsletter content that applies to everyone. If you’re facing this problem, the better solution is to tailor content to each list segment. This means either segmenting lists yourself and creating newsletter content that is relevant to that list segment, or letting recipients opt in to newsletters about a specific subject matter.Finally, whenever you create a call-to-action on your website for a visitor to sign up for your email newsletter, be as clear as possible about the content of that newsletter. Setting these expectations up front will help you capture those who truly want the content your newsletter will cover, and filter out those who will ultimately be disappointed with the content of your email.When properly segmented, email newsletters have one of the highest click-through rates (CTRs) of all email types — far exceeding promotional or transactional messages. This is the first step you should take on your way to creating a successful email newsletter. Information Overload Email newsletters often suffer from a few types of information overload: either the breadth of information covered is too wide, the quantity of information is too overwhelming for any reader to actually consume, and/or the information is just plain not interesting. Let’s break down how to avoid each of these problems.We’ll begin with the issue of covering too wide a breadth of information, which we touched on in the first section of this post. If you send an email about too many subjects, it’s too unfocused to be relevant to anyone. Let’s play a game of “one of these things is not like the other” to demonstrate the concept further. You run email marketing for a clown college, and for your next email newsletter, you want to touch on the following topics:Clown financial aid application deadlineClown work study programsClown intramural sports leaguesStudent loan options for clownsWhat would you leave out? The information about sports leagues, right? It’s not that some of your prospective and current clown students aren’t interested in sports clubs at the school, it’s just that not all of them will be — and doesn’t it make sense to talk about what that entire list segment does care about (paying for school) and save the sports talk for another list segment that does care about extracurriculars?Just as you should provide your readers a focused subject matter in your emails, you should help them maintain that focus by limiting the amount of text in the email. Often email newsletters try to write an entire article about their subject matter — but is an email really the place to detail what options clowns have for student loans? If it requires more than a couple sentences of explanation, a web page is the more appropriate venue. Write a brief description of the content in your email newsletter, then include a link to read more on your website so your reader isn’t overwhelmed with text in the email. Not only is this easier to consume, but it also drives visitors to your website, provides opportunities for reconversion, and gets you more indexable pages filled with great content to improve your SEO !Finally, newsletters often suffer from talking about information that no one cares about, which usually takes the form of self-promotional content. It’s not that you shouldn’t talk about your product, service, or company — that’s part of the definition of an email newsletter. But there’s a way to present that information that demonstrates value for the reader, instead of appearing like a relatively meaningless press release or announcement. Ask yourself the “so what?” of any announcement you’re making. For example, why does it matter to the reader that you’re launching a new product? Will it make them better at their jobs? If so, how? Announce the feature, and then explain the end benefit of that feature for your reader. If you can’t think of an end benefit, nix the content from your newsletter. Competing Calls-to-Action In most email marketing, with every new call-to-action you include, the effectiveness of each is diluted more and more. So in an email newsletter with so many different pieces of content contained therein — surveys, deadlines, offers, product launches, etc. — it’s easy to break one of the cardinal rules of email marketing: including only one call-to-action!So how do you get past this? The first step is acceptance — there will be more than one call-to-action in your email newsletter. But that doesn’t mean they have to compete with one another. Take a step back, and ask yourself what you want your recipients to do when they read your newsletter. What’s the point?Let’s revisit our clown financial aid example. Perhaps the email marketing manager decided the point of the newsletter is to show prospective students the options they have at their disposal to pay for school — financial aid, work study, and student loans. These may all point to different pages on the website when the reader clicks through on the story, but the call-to-action on each of those pages could point to one all-inclusive guide about paying for clown college. The end goal is the same: getting clowns to pay for school. Each of those pieces of content, the pages a reader lands on when they click through, and the calls-to-action available to them on those pages all contribute to that goal.You can also use design to emphasize one particular story over others. For example, if the financial aid deadline is the most important part of the newsletter, it should act as a feature story and take up more room in the newsletter than the rest of the stories. In fact, let’s look at how else design can make or break your email newsletter. Inconsistent Design and Layout Because email newsletters are a compilation of stories, many businesses change the appearance of the emails from send to send to accommodate the ever-changing content. It makes sense — images could be different sizes from week to week, there might be an uneven balance of content, or you can’t decide which content should be prioritized. But instead of making the difficult choices, marketers often just adapt their newsletter design to accommodate that send’s specific needs.Don’t do it! Not only does it take lots of time to edit your email template, but it confuses your regular readers. Use a standard format for every single newsletter so it is recognizable to your subscribers. That means the same layout, the same image alignment, and the same placement of links and calls-to-action so your reader can scan and find the information they want. For example, I get a weekly email from Urban Daddy called “The Weekender” that summarizes events going on around Boston that I might be interested in. Take a look.Notice how the format for each story follows the same structure, as does the overall email. First, I know I can scan the email for big, bold days; so if I want an activity for Saturday, I can scroll down to that day. And if I find one heading or picture that interests me, I know I can read a short blurb of copy, and find more information via the link in the story’s footer — along with date, time, location, and contact information. Following this consistency for every email means when I see it in my inbox, I know it won’t require a lot of my time to scan and consume the information I want. Vague Subject Lines This is an easy fix, but such a common email newsletter faux pas. Often, the subject of an email newsletter is something along the lines of Weekly [Company X] Newsletter or Monthly [Product Y] Update . What does this mean? What will the reader learn? The interesting part of the email isn’t the frequency at which the recipient receives it — it’s the juicy information you’re divulging!Let’s continue to work off the Urban Daddy example above. The subject line of that email is: UD | Waffles, $1 Oysters, and… Iceland They don’t mention that this is the weekly digest I receive — I already know that’s what Urban Daddy sends me! Instead, they mention some of the best offers around Boston this weekend that prompt me to open the email. Just as you must demonstrate the “so what” within the email copy, so must you explain the value of the email with a descriptive and enticing subject line .Email newsletters have the opportunity to be chock full of interesting content, and as such are a very useful inbound marketing tool. So it’s a shame when marketers put significant time and effort into compiling and sharing their best announcements, offers, and content in an email newsletter, only to have it fall on deaf ears. Use these tips to ensure your next email newsletter is a smashing success and leads to an ever-increasing, dedicated list of subscribers that look forward to reading your email content. What components of email newsletters do you find valuable? Share your recommendations in the comments! Image Credit: Big yawn Topics: Originally published Mar 29, 2012 9:00:00 AM, updated February 01 2017 Email Newsletters Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack