Behind the rhythm of ‘DJ Matt Chapman’: A third base revolution for our eyes, ears

first_imgSchlepping gear is a rookie’s responsibility, passed down draft class to draft class. Carrying the music, though, became the privilege of one special rookie.Midway through the 2017 season, after hearing Matt Chapman’s all-encompassing musical selections blaring over the weight room speakers, veteran outfielder Matt Joyce knighted Chapman “DJ Rookie.”“But I didn’t mind it,” Chapman said. “Now it’s a blessing and a curse, because I’m still carrying the music.”Step into the A’s clubhouse on …last_img read more

SA words spice up OED

first_img7 October 2002What South African words would you include in an English dictionary designed for the region?There are words one hears every day in South Africa: ubuntu, for example, that Nguni word meaning humanity. There are lekgotla (Sesotho) and bosberaad (Afrikaans) – both strategy planning sessions, usually called by government or organisations.Some South African words have entered world usage – “fundi’, from the isiNdebele umfundi (an expert, a teacher) and “trek’, from South African Dutch (a long or arduous journey). Others, perhaps, deserve elevation into “World English’: babelaas (hung-over), from the isiZulu ibhabhalazi; and for those who get themselves into that state, dof, or stupid, from Afrikaans.The South African Concise Oxford Dictionary is the newest in a range of regional dictionaries – there are Canadian, Australian and Indian editions – and the editors had some difficult choices to make. They settled on 1 500 examples of South African English, including words specific to the country as well as those which have meanings in South Africa different from their definitions overseas.“Madam’, for example, might be “a polite form of address for a woman’ elsewhere, but here it’s “the mistress of a household, usually a white woman’, or “an affluent urban white woman’. A “bond’ in South Africa is a “mortgage’ in the US and the UK. And perhaps the best-known example: a South African “robot’ is not a steel-plated humanoid but a traffic light.Less known, but also important, is the use of the comma in figures. The second, South African usage entry under “comma’ is “a mark representing a decimal comma: two comma five metres’ – presumably where many other countries would say “point’.Choices were made by The Dictionary Unit for South African English, a not-for-profit unit affiliated to Rhodes University in Grahamstown and financed partly by the Pan South African Language Board, established by the South African Constitution to promote the country’s 11 official languages as well as other languages used in the country.The unit had a head start: set up in the 1960s by linguistic academics Jean and William Branford, it could rely on their 1978 Dictionary of South African English and the unit’s massive 1996 Dictionary of South African English on Historical Principles.The new dictionary is intended, say the publishers, for the average adult, the student and the professional. It veers from politics (Nepad, Black Consciousness, Gear) to food and drink (witblits, mebos, skottel) to agriculture – or, anyway, a particular crop. “Ganja’ was there already (origin: from Hindi gamja), but the South African edition has added dagga (origin: from Khoikhoi dachab) and “Durban poison’ (cannabis of a particularly potent variety, originating in KwaZulu-Natal, or so says the dictionary).The preference for Mandrax among South African substance abusers – more than in any other country – is also reflected in the dictionary, with one of the definitions of “button’ being “South African informal: a Mandrax tablet’.There is a nod to youth culture, or at least its music. There is nothing especially South African about hip hop (it is, says the dictionary, of US black and Hispanic origin) or rap (of US origin) or kwasa kwasa (“a lively erotic dance originating in central Africa’ as well as “a genre of popular African music’).But kwaito is distinctly home-grown. It is defined as “a style of popular dance music featuring rhythmically recited vocals over an instrumental backing with strong bass lines’. So now you know – and the origin of the name, if not the style, goes deep into Johannesburg culture. “Kwaito’, says the dictionary, comes from the Amakwaito, a group of 1950s gangsters in Sophiatown – and they, in turn, derived their name from an Afrikaans word for angry or vicious: kwaai.Traditional South African culture is highlighted in the new dictionary, with many words from official languages, especially Nguni, included. An imbizo – traditionally “a gathering called by a traditional leader’ but also “a meeting or workshop’ – comes from the isiZulu biza, “call, summon’.Makoti is in (“a young married woman, a bride’, from isiZulu), and indoda (“a man, especially one who has undergone traditional initiation’, from isiXhosa and isiZulu). So are imbongi (a praise singer) and inyanga (“a traditional healer who uses herbal remedies. Compare with sangoma’), as well as sangoma (“a traditional healer or diviner, from isangoma‘).And traditional culture of a different kind is included as well, with many words from Afrikaans, among them deurmekaar (“confused, disorganised’ – like many words, rather more evocative in original than in translation), boeremusiek and boerekos, and everybody’s favourite, lekker, which the dictionary helpfully defines as “tipsy’ as well as “good’ and “pleasant’.Anyone seeking an illustration of the interweaving and interdependency of different South African cultures need look no further than the language.Tsotsitaal, for example, is “an Afrikaans-influenced township patois . typically spoken in Gauteng. Origin from tsotsi + Afrikaans taal ‘language”). And the word tsotsi? It’s “a black urban criminal’, says the entry, and its origin is “perhaps a Sesotho corruption of zoot suit, with reference to the flashy clothes originally associated with tsotsis’. Want to use this article in your publication or on your website?See: Using SAinfo materiallast_img read more

Quotable OR Tambo

first_imgBorn in 1917, OR Tambo would have been 100 years old this year. He is remembered as a selfless and accessible leader, as a man who cultivated personal relationships with people he knew and always remembered people’s names.OR Tambo and Nelson Mandela were leaders who inspired through their oratory. (Image: Brand South Africa)Brand South Africa reporterHe has been eulogized as an inspiration to activists. A man whose towering intellect was evidence of his broad ranging interests. He is also remembered as an orator who inspired who inspired loyalty through his leadership.Below is a list of his most interesting speeches from his time in exile.Acting as self-confident and conscious makers of history, as liberators, we, the offsprings of the so-called Dark Continent, destroyed and buried an entire historical epoch that had been imposed on the peoples of the universe by the ruling classes of an allegedly enlightened Europe and North America. We who were described as backwards became the midwives of the new social reality of independent people, the reality of the collapse of the colonial system, and confounded those who, having invested themselves with an omnipotent and omniscient personality, had thought such a result impossible, undesirable and even inconceivable.OAU Liberation Committee, Arusha, 10 February 1983We are one people today. This means we are recapturing our glorious past. We were one people. History put us together on this continent from time immemorial. We evolved together, shared a common African culture, traded with one another and dealt each with the other as human beings, whether in times of war or in times of peace, whether in circumstances of hunger or in conditions of plenty.Frelimo Mass rally at Bairro De Liberdade, Maputo, 14 February 1982As we look back over these past twenty years, our glorious martyrs stand out before us: men and women who made the supreme sacrifice for the people`s cause; fighters who stood rock-solid in the face of fascist brutality, refusing to submit; soldiers who fought from the frontline, fearless and firm in their conviction of the certainty of victory.on the occasion of the 20th anniversary of the Formation of Umkhonto We Sizwe, 16 December 1981It is true that man is mainly concerned with his day-to-day affairs. But it is also true that youth, by their very nature, are curious as to what lies behind these problems.second Pan-African Youth Seminar Dar Es Salaam, 5 August 1961The objective of our struggle in South Africa, as set out in the Freedom Charter, encompasses economic emancipation. It is inconceivable for liberation to have meaning without a return of the wealth of the country to the people as a whole. To allow the existing economic forces to retain their interests intact is to feed the roots of racial supremacy and exploitation, and does not represent even the shadow of liberation.60th Anniversary of the South African Communist Party, London, 30 July 1981The pursuit of the certainties of a bygone age has itself become the gravedigger of fond hopes that injustice could be rationalised into a system of thought, implemented as a practice and imposed as a decree and be accepted by the victims of that injustice. Illusions closely held for many a year, that white minority rule would last an eternity, are stalking all the enclaves of white South Africa, proclaiming everywhere that, in fact, they are illusions, fleeting shadows without substance.second National Consultative Conference of the ANC, Kabwa Zambia, 16 June 1985South Africa today is a country of immense inequalities. The bedrock of our perspective is our commitment to the establishment of democracy in a South Africa that belongs to all who live in it, black and white.OR Tambo in a statement to the Business International Conference, 27 May 1987 in London:“They (women) have a duty to liberate us men from antique concepts and attitudes about the place and role of women in society and in the development and direction of our revolutionary struggle.”OR Tambo: at the concluding session of the Conference of the Women`s Section of the ANC, Luanda, 14 September 1981Would you like to use this article in your publication or on your website? See Using Brand South Africa material.last_img

Wayne Rooney keen to extend England career as competition grows

first_imgEngland captain Wayne Rooney believes he still has “a few years left” playing for his country, dispelling speculation that the 30-year-old Manchester United forward could soon bring the curtain down on his international career.A knee injury has kept Rooney out of action since February and the emergence of strikers such as Tottenham Hotspur’s Harry Kane and Leicester City’s Jamie Vardy has led to questions over England manager Roy Hodgson’s perceived reliance on Rooney.Like Hodgson, who rejected talk of Rooney’s ability to lead England during the June 10-July 10 European Championships in France, the Liverpudlian is not ready to call time on his international career.”Over the past two years my form for England has been really good. I’ve scored a lot of goals,” Rooney told the PFA’s 4 The Player magazine.”I’ll keep trying to, first and foremost, help the team be successful and if I can score the goals to help achieve that then that’ll be great.”I’ve still got a few years left, I feel. I’m a lot more patient now in my play. When I was younger, I could be impatient and I’d end up in positions I didn’t really need to be in.”Rooney, who will turn 31 in October, made his international debut at the age of 17 as a substitute against Australia in February 2003 and became the side’s youngest-ever scorer with a goal in a 2-1 win over Macedonia seven months later.Last September, he surpassed Bobby Charlton’s long-standing record of 49 goals for England against Switzerland and now has 51 goals in 109 internationals.advertisementHe scored his first goal in a World Cup finals against Uruguay in Brazil in 2014 and was England’s highest scorer in the Euro 2016 qualifying campaign with seven goals.He is also closing in on Charlton’s all-time scoring record of 249 goals for Manchester United and is currently their second-highest scorer with 244 goals, but might need to wait until next season to break it due to his injury.last_img read more

Invitation to Beta Test New PR Tool – Press Release Grader

first_img Public Relations At HubSpot, we love to provide free tools to the marketing community.  This Internet Marketing Blog is free, and read by thousands of marketers like you (thanks!).  We also built Website Grader, a free SEO tool, and that has been used to evaluate well over 300,000 different websites.Now it’s time to try something else new, and we want your help.  We’re launching a new tool called Press Release Grader, which analyzes your press release and provides some ideas on how to improve it.We’d appreciate it if you went to www.PressReleaseGrader.com and evaluated a couple press releases.  We appreciate all feedback and look forward to improving the tool based on your input – so let us know what you love about it and also what you hate about it!  You can either use the feedback link on the report, or just leave a comment on this blog article.Here is a video overview of Press Release Grader: Topics: Originally published May 30, 2008 10:56:00 AM, updated July 03 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Top 10 Ways NOT to Spend $12 Million on Marketing

first_img Advertising Back in 1999 a lot of startups burned through all of their cash on crazy advertising programs and marketing stunts.  Even though HubSpot recently raised $12 million in venture capital financing, that’s not us.  In fact, because we use mostly inbound marketing, we spend relatively little on marketing.  So, I thought it might be fun to think about the ways we could (but won’t) spend the money.Send 17 Million Pieces of Direct Mail.  There are a bunch of services where you can rent a list, they will print, address and mail a postcard for you for about $0.70 including postage.  There are 25 million businesses in the US, we could get rid of the 8 million that are not a good fit for HubSpot, and send the rest of them a postcard.Place 50 Million Cold Calls.  I found this service online that will make 1,000 cold calls for $250.  Well, I’ve got $12 million dollars, and I figure I should get a little discount for buying in bulk.  With 50 million cold calls, we could call every single business in the US…. twice.  How awesome would that be!  Talk about a great way to get the word out.  After just a couple weeks every single business owner in the US would know HubSpot.  Talk about buzz!!!Create a mascot and make it world famous.  I am thinking that we need to do something with the orange widget in our logo.  Give it a face and a name, and have it walk around and talk to people about marketing.  Maybe it could also be really snarky and sarcastic and make funny jokes about how lame most advertising is.  We’ll schedule some time with the creatives at our NYC advertising agency and then hire a director to film some short movies with our new mascot.  (Inspiration: Do you remember the Pets.com sock puppet?  It was a character that the startup created to market itself.  When the company finally went bankrupt, many people speculated that the sock puppet character was worth more than the company.)  Buy 1 Billion Pop-up Ads.  If you assume a $12 CPM for pop-up ads we could get a billion of them.  Imagine a billion pop-ups invading every computer online.  We could do all of the “best practices” for pop-up ads.  “Squash the monkey and win a prize.”  “Pick who will win, Obama or Hillary.”  “System message: Your computer is about to electrocute your mother unless you click this box and pay $9.95 to have the virus removed.”  I think the response to this would be huge!Start a Fleet of 5 HubSpot Blimps.  This would be cool.  We just pick the 5 best markets in the US for HubSpot and park a blimp overhead 24×7.  A blimp is about $2 million, so this plan still gives us $400K to pay for gas and pilots for each blimp (and you thought I wasn’t thinking ahead).  Everyone in New York, Chicago, Los Angeles, Boston and San Francisco would be wondering “What the heck does HubSpot have to do with a blimp?”  We’d be wondering the same thing.  But it would still be cool.   Put Marketing Devices Similar to Bombs in a City.  You all heard about the backfired marketing stunt in Boston from Turner Broadcasting?  Where they put electronic signs that got mistaken for bombs around the city?  Sure, it shut down a lot of the major roads and got them sued and they had to pay a ton of fees in damages to the city.  But talk about BUZZ, baby!  The stunt got them coverage in the New York Times!  All PR is good PR as they say.  And with $12 million we can place a lot of devices and still pay off a bunch of lawsuits.  Bring it on!The HubSpot NASCAR team.  Sure, there is not a strong connection between NASCAR fans and HubSpot’s target market.  But who can resist the lure of getting involved in one of the fastest growing sports in the US, especially when it is much more open to commercial involvement that other sports.  A cool $12 million will net us a lead sponsorship of a lower level NASCAR team, including our logo on the car, uniforms, using the crew in marketing events, and more.      Hire a Celebrity Spokesperson.  Want a great way to get people to pay more attention to your company?  Hire a celebrity as your spokesperson.  GoDaddy has Danica Patrick.  Accenture uses Tiger Woods.  I had a hard time thinking about who would be best for HubSpot.   But I think Oprah might be a good choice – she has proven she has staying power, and she is basically a self made marketing success having promoted herself for years.  Another choice might be Martha Stewart.  I’d just want to hear her say “HubSpot, its a good thing.”  But I guess the whole insider trading and prision thing might not be a positive for our brand.  If you have ideas about this, leave a comment.  I’m all ears.       10,000 Hours of Infomercials.  Have you ever bought a set of steak knives from a late-night TV ad?  What about a juicer or car wax?  And don’t forget any number of cleaning products from electric sweepers to miracle stain removers.  Do you dread your nights of insomnia because you fear it will cost you more than just lost sleep because the infomercials are too convincing?  Clearly we’re missing a big opportunity here.  I mean at 2am when you can’t sleep, you are certainly looking for some inbound marketing software.  HubSpot Infomercials, here we come!  “Get started fast with just 12 monthly payments of $250!  Buy today and get a Free Website Grader Report!”  Send 250 Billion Spam Emails.  Yes, 250 BILLION with a B, baby!!!  This is an even better deal than those cold calls.  I found this service online that will send 4,000,000 “opt-in emails” for just $200, and again, they discount at higher volumes so I should be able to get an even better rate.  Think about the effect this would have.  If we sent them all at once we could probably crash the entire Internet.  Sure, probably a lot of them would be blocked by Spam filters.  But some of them would have to get through.  Plus the buzz factor would be tremendous!!!  Pretty much everyone on the planet could get an email from HubSpot. Or every person in the US old enough to use email could get 1,000 HubSpot advertisement emails.  That’s one a day for three years.  Huge!  The best part about this program… they take credit cards online so I get 12 million AMEX points once I fill out my expense report.  Can you say 4 weeks all expenses paid in Tahiti?  I can!What would you do if you wanted to waste $12 million on marketing?   Leave a comment with your own funny idea.The Funniest Idea of How to Spend $12 Million to Market HubSpot will Win a $100 Amazon Gift CardPost your idea as a comment on this article.  The comment must be made by 12 midnight on Tuesday, May 20, and I alone will be responsible for determining what the funniest idea is.Update: Contest is Now ClosedThe winner is Pete from www.elrhino.com.  His reponse, and the accompanying Boston Globe article was the one that caused the most out loud laughter around the office.  Click here to open the full size version in a new window.  Pete should email me at mvolpe [at] hubspot [dot] com to claim your prize.There were lots of good ideas!  All the other tattoo ideas were good, the in person pop-ups suggested by Lisa Warnock were cool (and actually could be do-able on a small scale), and the awesome idea of HubSpot toilet paper by Darren Angus with the slogan “When you least want to be interrupted, you’ll be happy we are there.”  I wonder what Charmin would charge for that? Originally published May 19, 2008 10:36:00 AM, updated October 29 2019 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Carnival Cruise Lines Releases a Restrictive New Social Media Policy for Travel Agents.

first_img Social Media Topics: Originally published Dec 16, 2009 11:46:00 AM, updated October 01 2019 According to Tnooz, a travel industry news site, Carnival Cruise Line is introducing a new social media policy in 2010 that prohibits partners from using any Carnival trademark or intellectual property on social media websites including Facebook, Twitter, Linked in – without prior written approval.  This new change is being rolled out January 1, 2010 alongside a policy baring third party bidding on search terms.Carnival’s Policy Prohibits Travel Agents From Using Its Trademark on Any Social Networking Website or Blog. The new social media policy prohibits any travel agency from sharing Carnival’s trademark on “any profile, account, page, or post on a social networking website (including by example, but not limited to, Facebook, MySpace, Twitter, LinkedIn, etc.) blogging website (including by example, but not limited to BlogSpot.com, WordPress.com, etc.), Video Website (including by example, but not limited to YouTube, etc.), or any other website operated by a third party, directly or indirectly controlled or posted by Travel Agency (“Social Media Website”). “Travel Agents May Share Publicly Available Carnival Specials, But Should Seek Written Permission to Share Carnival Videos & PhotosAlong with the policy, a Carnival Cruise line spokeswoman, Jennifer de la Cruz, issued a statement articulating the intent of the new policy. Explaining that partners are allowed to represent the Carnival specials within social media as long as that information is publicly available.  “The intent is simply to try to ensure that our agency partners are working with us in how they represent the Carnival brand within social media. If an agency wants to tweet about a publicly available Carnival special, they are free to do so.  If they want to upload Carnival assets such as video, photos and other content, they need our approval. The objective is to simply ensure that our trademarks are being used in a coordinated and on-brand manner.”Some Inbound Marketers might find it unusual that Carnival is seeking written permission to share content that Carnival has created, including videos and photos. One of the cornerstones of Inbound Marketing is to create remarkable content that people (including partners!) want to share online and make it easy for them to do so. Is This New Social Media Policy Too Restrictive? While it’s understandable that Carnival would want their partners to be transparent about the relationship they have with the Carnival online, it seems a little out-of-touch for them to only allow partners with written permission to share Carnival content through social media (especially when they could potentially just share customer uploaded photos from YouTube & Flickr). Perhaps this was Carnival’s intention, but I wonder if this restrictive policy might prevent partners from sharing materials through social media at all. Pete Caputa, Manager of HubSpot’s Partner Program believes Carnival’s policy may be too restrictive, too. He says,“While I understand why Carnival has banned their partners from using the Carnival brand name on social media sites as a way to prevent partners posing as Carnival representatives, I hope it is not the only thing that governs how their partners interact with prospects and customers via social media. Though at HubSpot we don’t want our partners to position themselves as HubSpot and abuse our trademark, we do want to encourage them to continue experimenting and leveraging social media. We especially encourage partners to share any relevant content on our website with their followers (as long as they aren’t posing as HubSpot).”As the adoption rate of social media continues to climb, there is no doubt that more businesses’ will start trying to formalize the way that their partners communicate through social media. However, it’s important that you articulate effective ways of communicating online with your partners and invite them to share your remarkable content within their network, rather than exclude them from it.  Update: Tnooz is reporting that a Carnival spokeswoman is going to update the 2010 policy so it’s not as “far reaching.” Video: How to Use Social Media for LeadGenerationTeach your partners the right way to communicate with social media. Download the free video and learn how to leverage Twitter, Facebook andother social media sites to generate leads andcustomers. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

When is the Best Time to Publish Blog Posts? [Infographic]

first_img on the topic. Based on over 170,000 blog posts I’ve created a visualization of the best times and days to post for views, links and comments. Click on the image below to see it full-size. Originally published Dec 8, 2010 5:51:00 PM, updated October 18 2015 For more data like this, be sure to Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack . In working on the data for mycenter_img big overarching post for ProBlogger Science of Blogging webinar tomorrow register for tomorrow’s webinar Over the past few years, I’ve researched and written a lot about the best time, and recently, I wrote a , one of the most important questions I could ask my data was “when is the best time to publish a blog post?”last_img read more

Why Yellow Pages Ads Are Becoming Obsolete

first_img Social Media Advertising Some Quick Facts: “Why Yellow Page Ads Are A Waste of Money”: Sign up today! “Yellow Page usage amongst people in their, say below 50, will drop to near zero over the next five years.” — Bill Gates [ ] Photo credit: Si1very There are businesses in the Service industries that haven’t fully experienced this shift yet. Plumbers and contractors, for instance, still dominate the phonebook. If you are looking to renovate your bathroom, it can difficult to find enough information about it on the Web. There isn’t enough local content online to provide consumers with the same shopping experience as what the travel industry offers. Some Industries Are Further from the Tipping Point Originally published Dec 13, 2010 3:00:00 PM, updated October 20 2016 Some Industries Have Already Tipped As Andrew Quinn, HubSpot’s Sales Training Manager with 16 years of experience in the Yellow Pages industry said, “The market is not going to go backwards and reverse itself.” That means you will need to step up. The shift in consumer behavior has already reached some industries, such as the travel industry and catering. These businesses rarely buy Yellow Pages ads because calls don’t come in that way for them. In the travel business, a number of online tools have emerged to make the buying process more engaging and educational. All of a sudden, sites like Priceline.com and The following is a preview of information from the upcoming HubSpot Webinar: . ] Buying behavior is changing rapidly as people shift their research and shopping habits from traditional marketing channels to the Internet. Consumers can educate themselves more than ever about a product or a service before they make a purchase decision. They compare prices, check customer reviews, read case studies and receive instant responses to their queries. It is just a matter of time for this change in buying behavior to hit your industry. Huge Opportunity Lies with the “Untipped” Industries ]center_img ] source source source source Consumers increasingly consider online services before Yellow Pages as they make purchase decisions [ Topics: Since 2007, many states quit printing residential listings or have pending requests: Alabama, Delaware, Florida, Georgia, Indiana, Missouri, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Texas, Virginia and Wisconsin. [ But it is a matter of time for this new buying behavior to slowly make its way to all industries. Then, the question you will need to answer is, “Where on that line am I?” Traditional land lines are being disconnected at a rate of nearly 10% each year. [ TripAdvisor If you want to learn how to move away from Yellow Pages ads strategically, offer tons of valuable content for travelers. Couples preparing for their wedding celebrations also gravitate to the Web for catering information and honeymoon destinations. A great marketing opportunity lies with the industries that haven’t tipped yet. If you are ahead of the curve and following closely the shift in consumer behavior, you can own this new space and become a trusted advisor online. You will gain a huge competitive advantage rather than trying to catch up with competitors who have been more aware of the changes in buying processes. Yellow Pages used to represent the final stage of the buying process when people were ready to make a purchase decision. But today the buying process is no longer a linear path ending with the book. Instead, it follows the curves and tools of emerging online technologies. join HubSpot’s free webinar on the topic Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

101 Signs You’re an Inbound Marketer

first_imgWe inbound marketers need to stick together! Sure, we have our quirky obsessions with data, Excel, content creation, and lead generation. But hey, that’s what makes us so darn successful! Read this list, and see if you can relate. If you do, there’s a very good chance you’re an inbound marketer too!101 Signs You’re an Inbound Marketer1. You can calculate visitor-to-lead conversion rates in your sleep. (Tweet this!)2. You dream about Excel. (Tweet this!)3. You could have a full conversation in acronyms, including CRM, CTR, SEO, and CTA. (Tweet this!)4. You keep in touch with your mom using a lead nurturing campaign. (Tweet this!)5. Your salespeople go from asking for more leads to asking for more high quality leads. (Tweet this!)6. You don’t know whether to laugh or cry when you encounter a website that is built in FLASH. (Tweet this!)7. You’re the mayor of your office (on Foursquare). (Tweet this!)8. Your dog/cat/bird/hamster is named Godin/Kawasaki/Brogan/Scott. (Tweet this!)9. Your friends who don’t ‘get’ inbound marketing think you “do social media” for a living. (Tweet this!)10. You ward off outbound marketing ghosts and spirits with The New Rules of Marketing and PR. (Tweet this!)11. You click “send” on a marketing email, and then obsessively check how many leads came from that send every five minutes. (Tweet this!)12. Your funnel is so fat, you have to do lead scoring to help your sales team prioritize their time. (Tweet this!)13. You measure everything. Twice. (Tweet this!)14. After seeing a couple of data points, you feel an immediate itch to create an infographic. (Tweet this!)15. You know all about cookie tracking (and it has nothing to do with your two-year-old). (Tweet this!)16. You know exactly how many visitors, leads, and customers you got from Facebook … yesterday. (Tweet this!)17. Your CEO asks you how you can invest more in marketing, instead of asking you to cut the budget. (Tweet this!)18. You brainstorm blog post ideas in the shower. (Tweet this!)19. Even your personal Facebook, Twitter, and LinkedIn accounts include calls-to-action. (Tweet this!)20. The funnel is your favorite shape. (Tweet this!)21. You tell salespeople who cold call you that they should learn about inbound marketing. (Tweet this!)22. You “like” everything. (Tweet this!)23. You send out daily emails to your team with graphs and charts. (Tweet this!)24. NoFollow tags make you cry. (Tweet this!)25. Your sales team loves you. (Tweet this!)26. When Twitter goes down, you feel lost. (Tweet this!)27. To you, “going viral” is a good thing and has nothing to do with zombies. (Tweet this!)28. You constantly publish blog posts titled, “X Ways to do Y.” (Tweet this!)29. You don’t actually like the Grateful Dead’s music, but you think their marketing rocks! (Tweet this!)30. Your email is your to-do list. (Tweet this!)31. You write blog posts on the fly on your smartphone while traveling. (Tweet this!)32. You follow more internet marketing celebrities on Twitter than mainstream pop celebrities. (Tweet this!)33. You use tools to streamline as much of your marketing as possible. (Tweet this!)34. You have a favorite URL shortener. (Tweet this!)35. You respond to every request for event sponsorship with … “Well, what if we wrote a guest blog instead?” (Tweet this!)36. You understand 302 redirects are evil. (Tweet this!)37. You know the ROI of social media. (Tweet this!)38. You know search engines can’t be gamed, but gosh darn it — you still try! (Tweet this!)39. Your Facebook feed is more about work than friends. (Tweet this!)40. Sometimes #YouThinkInHashtags (Tweet this!) 41. Salesforce integration with everything is a necessity. (Tweet this!)42. You have multiple monitors to monitor Twitter and Facebook as you work. (Tweet this!)43. You obsess about the number of business days in a calendar month. (Tweet this!)44. You’re a little bit embarrassed to even *suggest* increasing your paid search or display ad budget. (Tweet this!) 45. Your emotional attachment to “traffic” is strong enough to make you jump in your car and seek gridlock. (Tweet this!) 46. You create badges for everything. And you compete for them. (Tweet this!) 47. You know what a persona is, and you create content that appeals to that persona. (Tweet this!) 48. You always know the event hashtag, and you livetweet from conferences. (Tweet this!)49. You can type on your smartphone as fast as you can on your computer. (Tweet this!)50. You take your follower count very seriously. (Tweet this!) 51. To you, link love is more romantic than flowers and candy. (Tweet this!)52. You have your Twitter username on your business cards. (Tweet this!)53. You know what your prospects’ buying cycle looks like. (Tweet this!)54. You obsess about creating content that appeals to prospects at all stages of their sales cycle. (Tweet this!)55. You know ‘content marketing’ and ‘social media marketing’ are tips of the inbound marketing iceberg! (Tweet this!) 56. You have no shame asking for an inbound link when someone mentions your company in a blog article. (Tweet this!)57. You fight against killing kittens by not sending spam emails. (Tweet this!) 58. Your CEO asks you how you lowered cost-per-lead quarter over quarter. (Tweet this!)59. You roll your eyes when salespeople tell you they have to attend another trade show. (Tweet this!) 60. Your executives understand the importance of blogging, and they make time to do it. (Tweet this!) 61. Your company has more “fans” than Justin Bieber. (Tweet this!)62. You segment your leads via lead source, company size, and hair color. (Tweet this!)63. You watch YouTube for inspiration. (You swear it’s for inspiration!) (Tweet this!)64. You’ve trained your sales team to use lead intelligence to time their sales calls better. (Tweet this!)65. Whenever someone asks you a data question, you tell them to build a pivot table. (Tweet this!)66. Your Website Grade is greater than an 85. (Tweet this!)67. You have a Salesforce dashboard to monitor all your Salesforce dashboards. (Tweet this!)68. You know what a marketing SLA is. (Tweet this!) 69. At every event, you take photos, videos, and write a wrap-up blog post. (Tweet this!)70. Your emails to colleagues use bolded phrases, headers bullets, and optimized subject lines. (Tweet this!)71. You keep up with what your friends are doing via their blogs. (Tweet this!) 72. In casual conversation you’ve said, “That would make a great ebook,” or “I’m doing a webinar on that.” (Tweet this!)73. You Google yourself every day to make sure nothing embarrassing is suddenly ranking for your name. (Tweet this!)74. You can speak in 140 characters. (Tweet this!)75. Your blogging software knows which keywords to fight to the death for, and how hard it will be to rank. (Tweet this!)76. You test EVERYTHING, including layout, button color, subject line, and sender name. EVERYTHING. (Tweet this!)77. You love reading blog post lists, which is why you’ve read this far. (Tweet this!) 78. You believe that traffic is a useless measure unless you can see how much of it converts into leads. (Tweet this!)79. You can multitask tweeting, blogging, reporting, and emailing all at once. (Tweet this!)80. You run three different browsers to manage all of your Google accounts. (Tweet this!)81. You’ve been known to save bad marketing automation emails, forward them to friends, and laugh at them. (Tweet this!) 82. Your best friend’s idea of a practical joke is to start a website to make fun of you. (Tweet this!)83. You require flexibility to change your landing pages and website content whenever you want. (Tweet this!) 84. You actually KNOW which pages on your website signal the greatest likelihood to buy. (Tweet this!)85. You’ve empowered your non-marketing colleagues and customers to evangelize your company on your behalf. (Tweet this!) 86. You take Twitpics wherever you go. (Tweet this!) 87. You have to force yourself to leave work at the end of the day. (Just one more minute! This post is almost perfect!) (Tweet this!)88. Your favorite night out is a networking event. (Tweet this!) 89. You own an iPhone/iPod, MacBook, AND an iPad. (Tweet this!) 90. Email marketing is your best friend and your worst nightmare, all at the same time. (Tweet this!)91. You’re the star contributor to every LinkedIn group you’re a part of. (Tweet this!)92. Long-tail keywords are your best friend. (Tweet this!)93. All the SWAG you give out has QR codes on it. (Tweet this!) 94. Your family has a Google+ Circle, and you plan to use Google Hangout to celebrate Thanksgiving this year. (Tweet this!)95. You celebrate your Twitter anniversaries. (Tweet this!)96. You have more landing pages than products. (Tweet this!)97. Your bookshelf has all 3 versions of The New Rules of Marketing and PR, bookended by Inbound Marketing. (Tweet this!)98. You regularly have more browser tabs open than a developer or engineer. (Tweet this!)99. You’ve taken every FAQ out of your email archives and turned it into a blog post. (Tweet this!)100. You brainstorm secondary conversion offers at lunch. (Tweet this!)101. Your business is growing in a downturned economy. (Tweet this!)What are the signs telling you? Are you an inbound marketer? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Social Media Marketers Originally published Oct 27, 2011 9:00:00 AM, updated October 20 2016last_img read more