I spent an hour looking at a lot of nonprofits’ websites yesterday. Here are four tweaks that 95% of them need, and that might help you too:1. Make your Donate button easier to find. Grab a friend or relative, sit them down in front of your website home page, and count how many seconds it takes them to find and click on your Donate button. If it takes them more than two seconds, you need to place your button in a far more prominent position. Make it central to the page. Make sure it is above the fold. Make it big. Make it colorful. Make it impossible to miss. Here’s an example of an easy-to-find Donate button.2. Frame the Donate button in a more compelling way. Now think about why someone should click on your Donate button. Your financial needs are not enough. Create an appeal around the button that is focused on donors, their interests, and what they get in return for their donation. What tangible change will result if they give? How is that tangible change relevant to them personally? Will it feel good to make the donation? Is clicking on the button fun, touching or compelling? Here’s an outstanding example of framing.3. Add a sense of immediacy. You want to inspire someone to give right now, but that can be hard to do if it’s not December or if there’s not an urgent crisis to address. Create a sense of urgency for donating by creating a campaign with a goal and deadline, matching grant, or appeal for specific items or programs that are highly tangible. Here’s an example of bringing a sense of urgency to an appeal by making it clear what the donation does (it buys a bed net) and tying it to a popular show. 4. Recognize that getting clicks requires cultivation. While you want someone to donate right away, it’s important to remember that it takes time to cultivate donors. Be sure your website includes a way to capture the email addresses of visitors so that you can build a relationship with them and turn them into donors in the future. Think beyond a newsletter sign-up. Here’s a nice example of an innovative approach to capturing emails.
From the Mint team: Mint may be compensated if you click on the links to our issuer partners’ offers that appear in this article, including Chase. Our partners do not endorse, review or approve the content. Any links to Mint… Full Story,From the Mint team: Mint may be compensated if you click on the links to our issuer partners’ offers that appear in this article, including Chase. Our partners do not endorse, review or approve the content. Any links to Mint… Full Story,From the Mint team: Mint may be compensated if you click on the links to our issuer partners’ offers that appear in this article, including Chase. Our partners do not endorse, review or approve the content. Any links to Mint… Full Story,There’s a specific conversation I frequently have with people around my age. As they get closer to middle adulthood and look back on everything they’ve learned about money, they start to wonder – why didn’t they teach us this stuff… Full Story,Depending on what you look for in a card, one of these may be a perfect fit your do-it-yourself projects. Follow along to learn more about these top five credit cards for DIYers. Full Story,In many ways, our credit determines our power as consumers. The strength of our credit profile and score enable us to rent an apartment, take out a car loan, and sign up for a cell phone number. Can you imagine… Full Story,Travel credit cards are available with a wide array of rewards, redemption options, fees, and bonuses. Weeding through so many general and branded travel rewards cards can be tough, so we picked out some favorites for a wide range of travel styles – so you can find the best travel credit card for your wallet.Full Story,Traveling abroad carries with it all sorts of potential credit issues. Some are just mildly annoying, but some can leave you stranded in Amsterdam, relying on the help of a broke friend you haven’t seen since high school. To avoid those issues and everything in between, here are some tips for using credit abroad. Full Story,The top reward credit cards cater to an array of desires. Whether you want to get cash back or earn miles and points toward free travel, the cards below are all a great place to get started.Full Story,From the Mint team: Mint may be compensated by some of the links that appear in this article, including Chase. Our partners do not endorse, review or approve the content. Any links to Mint Partners were added after the creation… Full Story
Nanodegree programs are project- or skills-based credential courses that take roughly five months to complete. This course covers the fundamentals and advanced skills of object-oriented programming, memory management, and concurrency. Students will be taught these skills through five real-world projects, such as building a route planner and system monitor.Google makes effort to help reskill the workforceGoogle has long been trying to help reskill the workforce for the digital age. Now, as part of its Grow with Google initiative, its Applied Digital Skills program is partnering with the Coalition on Adult Basic Education (COABE) to teach educators across the United States essential digital skills. This will allow educators to be better able to help adults find jobs, build businesses, or work towards earning high school equivalency credentials.“I know firsthand that learning never ends,” wrote Hai Hong, Computer Science Education program manager at Google. “As an immigrant to the United States from a working class family, a former community college instructor, and now a Googler leading outreach for computer science and digital skills training, I know education is an ongoing process. We’re excited to be a part of that process with the teachers who make learning a reality, organizations like COABE who support educators and the Americans who wake up every day ready to take their next step.” Open-source security platform provider Snyk has announced a new integration with Atlassian Bitbucket. The integration, originally completed in March, will provide better end-to-end security for Bitbucket code. According to Snyk, the new integration is between Snyk Pipe and Bitbucket Pipelines.“Our mission is to make open source security easy and thus help developers take ownership of securing their projects without slowing down,” said Guy Podjarny, CEO of Snyk. “I’m excited to partner with Atlassian and deliver such a seamless and automated integration across this platform’s powerful workflows, helping Bitbucket developers everywhere use open source and stay secure.”Udacity launches nanodegree program for C++ developersOnline learning provider Udacity has launched a new nanodegree program for C++ developers. According to Udacity, the program will “equip students with advanced skills in C++ so that they can launch or advance a career programming the most exciting technology in the world.”