Halep in line for No. 1 after Cincinnati semifinal win

first_img“I think she played very solid, not missing much and obviously serving well. Everything started, I think, in the first game of the first set.”Muguruza took charge early, breaking Pliskova in the first and last games of the first set.She gained a second-set edge with a backhand winner on break point for a 4-2 lead before closing it out in 1 hour, 19 minutes.Stephens, playing her fourth tournament since returning from January foot surgery, also was playing a third match in a span of 24 hours.“That’s never easy,” she said. “I’m going to go with that. I didn’t play that badly. She was a little fresher. It was just not a great day.”The 11th-ranked Dimitrov, who lost in the last year’s semifinal to eventual champion Marin Cilic, had just one double fault and finished with nine unforced errors to No. 19 Isner’s 28 in the 2-hour, 3-minute match. The Bulgarian will play the winner of the semifinal between Nick Kyrgios, who knocked out second-ranked Rafael Nadal in straight sets in a Friday quarterfinal, and David Ferrer.“Today was, I think, one of those matches that I really had to just be patient,” Dimitrov said. “I think that that was the key. I knew I’m not going to have that many rallies against John. I knew that he’s going to serve big, bold serves. I just had to be very composed and use every opportunity that I had. I think in the end of the match, it was just a few points that made the biggest difference for me. I’m just happy obviously with the win, but I’m just happy with the way I kept myself together throughout the whole match. Just remained calm in those tough moments. I mean, I know it’s nerve-wracking from outside, but it’s even tougher when you’re in there and have to receive a serve that comes 141 mph.”Dimitrov’s composure was the key, according to Isner.“The difference was he was a lot more decisive at the big moments,” Isner said. “He was a little calmer as well — a little more free-flowing in big moments. I thought he played a high-level match. He certainly is in good form. I played well enough to beat a lot of players today — just not him.”Kyrgios and Ferrer displayed remarkably efficient serving in their nightcap. They combined for six break points, converting none. The fourth-ranked Muguruza reached her first W&S final with a 6-3, 6-2 victory over defending champion Pliskova.The men’s final will feature two first-timers. Grigor Dimitrov outlasted John Isner 7-6 (4), 7-6 (10) in the first men’s semifinal. Nick Kyrgios beat David Ferrer 7-6 (3), 7-6 (4).FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutHalep, seeking her first No. 1 ranking, has yet to drop a set in the tournament and appears to be peaking at just the right time.“I think I played my best match on hardcourt so far,” said Halep, who can become the first Romanian woman to be ranked No. 1. “It felt great. I moved very well today. From the first point, I felt like I was going to play good tennis.” Brace for potentially devastating typhoon approaching PH – NDRRMC SEA Games in Calabarzon safe, secure – Solcom chief The final Sunday will be the first on American soil for Muguruza, who lost to Pliskova in last year’s W&S semifinals after losing to Serena Williams in the 2015 finals. The Spaniard had lost six straight matches against Pliskova since winning their first in 2013.“I was very precise with my shots,” said Muguruza, who is 2-1 in her career against Halep, though the two haven’t played since 2015. “I wanted to be more aggressive and take my shots. I felt pretty good out there – under control. Everything went my way.”Muguruza won when Pliskova sailed a forehand long on the fifth match point. Pliskova, who played part of one match and all of another Friday after rain forced postponements Thursday, had 28 unforced errors to Muguruza’s 13.Muguruza was coming off playing the tournament’s longest match, a 2-hour, 45-minute three-set win over Svetlana Kuznetsova on Friday. That followed a 2-hour, 18-minute win over Madison Keys on Thursday, when she fought off three match points.“I don’t think I played my best tennis today,” Pliskova said. “I think the energy was pretty low from my side. Obviously, a tough schedule for me the last two days – three matches in about not even 24 hours.ADVERTISEMENT Favorites to win, PH triathletes reminded not to be complacent Chief Justice Peralta on upcoming UAAP game: UP has no match against UST PLAY LIST 01:00Chief Justice Peralta on upcoming UAAP game: UP has no match against UST00:50Trending Articles04:11Robredo accepts Duterte’s drug czar post appointment01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Read Next UPLB exempted from SEA Games class suspension LATEST STORIES SEA Games: PH’s Alisson Perticheto tops ice skating short program LIST: Class, gov’t work suspensions during 30th SEA Games MOST READ LOOK: Venues for 2019 SEA Games MASON, OH – AUGUST 19: Simona Halep of Romania returns a shot to Sloane Stephens during Day 8 of the Western and Southern Open at the Linder Family Tennis Center on August 19, 2017 in Mason, Ohio. Rob Carr/Getty Images/AFPMASON, Ohio — Simona Halep moved within a victory of the No. 1 ranking.The second-ranked Halep needed just 54 minutes to cruise past Sloane Stephens 6-2, 6-1 on Saturday in the Western & Southern Open semifinals, and can displace Karolina Pliskova as the top of the ranking with a victory over Garbine Muguruza on Sunday.ADVERTISEMENT WATCH: Streetboys show off slick dance moves in Vhong Navarro’s wedding Catriona Gray spends Thanksgiving by preparing meals for people with illnesses Don’t miss out on the latest news and information. View commentslast_img read more

Ind vs Aus T20 World Cup Live Blog; Live cricket scores and commentary

first_imgAt times, two innings of a Twenty20 match can appear as though they were played on two different continents. So it was on Friday, when India’s batting appeared to have taken place on a slow and low R Premadasa Stadium deck while Australia’s openeRs  seemed to bat on a flat, even-paced one at the Sydney Cricket Ground. Shane Watson (72 off 42 balls) registered yet another half-century – to go with his three-wicket haul – and David Warner made an unbeaten 63 off 41 balls as Australia crushed India by nine wickets with 31 balls to spare in their opening Super Eights game here. Having chosen to bat, India posted 140 for seven, which was pretty much par for the couRs e, given the preceding low-scoring thriller between Pakistan and South Africa. But a short, sharp shower in the fiRs t over of the chase seemed to freshen up the pitch beyond recognition, and the Aussies’ strokeplay was also assisted by some rubbish bowling by four of India’s five specialist bowleRs . While India managed just two sixes in their innings, the two Ws hit 10, with Watson dealing almost exclusively in the big hits. He slammed seven of them, peppering all parts of the ground at will, and with Harbhajan Singh, Piyush Chawla, R Ashwin and Irfan Pathan bowling a lot of short balls, his favourite pull shot was often on display. Watson thus won his third successive man of the match award, despite falling to Yuvraj towards the end. Warner played the perfect foil, going a little slower but hitting the ball as well, though he was lucky to be unbeaten after surviving two very close lbw appeals from Zaheer Khan. The senior left-armer bowled with venom on his return to the team, and was the only positive for India. Earlier, the pace of Watson, Pat Cummins and Mitchell Starc seemed to rattle the Indians. In the space of seven balls at the halfway mark of the innings, India’s middle-order had virtually served the game to Australia on a platter with Yuvraj Singh, Irfan Pathan and Rohit Sharma’s dismissals reducing them to 74 for five. It was Suresh Raina’s 19-ball 26 and Ashwin’s unbeaten 12ball 16 that helped them regain some respectability. Aussie skipper George Bailey surprised one and all by handing the new ball to part-time off-spinner Glenn Maxwell, but Gautam Gambhir negotiated the first few overs with ease to give India a good start. But at the end of the third over, Gambhir was run out in a freak way, as Cummins kicked the ball onto the stumps at the striker’s end. Virat Kohli began like a man possessed, punching a back-ofa-length ball from Starc to the boundary, before Pathan took over the scoring, smacking a straight six and a lofted off-side four against Shane Watson. India reached 50 for one after six overs , but Cummins delivered on his promise to rattle them with short balls, getting Kohli caught off a top edged pull. Watson then produced a double breakthrough with the wickets of Yuvraj and Pathan, and Rohit misread the line of Starc’s angled delivery from around the wicket and lost his off stump. The final flourish through Raina and Ashwin was too little too late for India, after Cummins & Co. had kept things tight. The youngster finished with two for 16, while Watson took three for 34. ScoreadvertisementInd vs Aus T20 World Cup:MATCH SUMMARY: Hard to explaining the bowling show from India. Yes, there was a shower and gripping the ball could have been more difficult for the spinners but India seemed to have lacked a plan B. There was nothing else to fall back on. Once the spinners failed, Dhoni went on to try all his part timers as a gamble. Nothing worked though. Watson and Warner continued their stupendous run as an opening pair and knocked the wind out of India with some explosive batting. This is the 7th consecutive loss for India at the super 8 stages in T20 championships. They are yet to win at this stage since that final of 2007.10:25 pm | 14.5 overs: It’s all over and Australia win by 9 wickets. Ashwin to Glenn Maxwell, 1 run, there it comes. A misfield by Zaheer at cover gives Glenn Maxwell a single and the game for Australia. An absolutely comprehensive victory this. This will be very hard to take for India.Glenn Maxwell, right handed bat, comes to the crease10:15 pm | 13.3 overs: WICKET! Finally a wicket for India. Yuvraj to Shane Watson, out Caught by (sub)Manoj Tiwary!! A wicket finally. Not too short from Yuvraj, Watson gets back and slaps it straight into the hands of short extra cover. Tiwary takes the sharp chance and flings the ball up in delight. His enthusiasm is not shared by many other Indian fielders. Watson has played his part in demoralising them. Shane Watson c (sub)Manoj Tiwary b Yuvraj 72(42) [4s-2 6s-7] (Aus 133/1 in 13.3 overs)advertisement10:09 pm | 12.5 overs: Rohit Sharma to Warner, 1 run, fuller length, Warner pushes it down to long off for a single and brings up his 8th T20I FIFTY. This has been a fabulous knock.10:00 pm | 10 overs: Irfan Pathan to Shane Watson, 1 run, the 100 comes up in no time. Shane Watson (53) and David Warner (45) are still in the middle.9:58 pm | 9.4 overs: Irfan Pathan to Shane Watson, FOUR, Shane Watson has suddenly raced past Warner and gets to his FIFTY. Poor bowling though. On the pads with fine leg up in the circle. Watson flicks it with ease. Ninth fifty in T20Is for Shane Watson.9:45 pm | 6.4 overs: 50 up for Australia and their openers are still in the middle. Harbhajan to Warner, FOUR, terrific placement from Warner, Harbhajan keeps it flat from round the wicket, Warner goes deep in the crease and pulls it right between deep mid wicket and long on.9:36 pm | 3.6 overs: Zaheer to Shane Watson, no run, very loud appeal turned down. It was straight and on middle. Australia are 22/0 at the stage with David Warner (16) and Shane Watson (5) are at the crease.The players are walking out already. So are the umpires.Looks like it is just a passing shower, the crowd has got excited. The covers are being removed. We should have play in a short while9:15 PM: The rain has got heavier and the umpires decide that it is time for the groundstaff to do their job, the players rush to the confines of the dressing room. Rain stops play9:10 pm | 0.1 overs:  Ashwin to Shane Watson, no run, flighted delivery outside off, some bounce for Ashwin, Watson punches it to coverShane Watson and Warner are at the crease. Shane Watson is on strike. Ashwin will open the attackINDIA INNINGS: A decent score on this pitch. India started well but lost their way towards the middle of the innings. The pitch is showing signs of slowing down, it has not been all that easy to play strokes. Irfan struggled his way to 31, Raina played a neat little cameo. India have the runs on the board and the bowlers to defend this. Join us in a short while for the chase..9:03 pm | 19.6 overs: INNINGS! Shane Watson to Ashwin, 1 run, full ball outside off, Ashwin gets across and drives it to the right of point, the batsmen settle for a single, India end up on 140Harbhajan Singh, right handed bat, comes to the crease9:00 pm | 19.3 overs: WICKET! Raina was playing well, but could not clear Maxwell in the deep… Shane Watson to Raina, out Caught by Glenn Maxwell!! Raina falls after playing a decent hand, this was a length ball outside off, Raina was looking to go over extra cover, does not time it all that well, gets it right off the toe end and straight to long off. Maxwell accepts the offering with glee. Raina c Glenn Maxwell b Shane Watson 26(19) [4s-4] (India 137/7 in 19.3 overs)advertisementRavichandran Ashwin, right handed bat, comes to the crease8:42 pm | 15.6 overs: WICKET! Captain Dhoni falls! P Cummins to Dhoni, out Caught by George Bailey!! Dhoni falls and India slump futher, this was a slow and wide ball, Dhoni reaches out for the drive, gets it right off the toe end of the bat and presents a straight forward catch to Bailey at short extra cover. Cummins strikes another body blow for India. Dhoni c George Bailey b P Cummins 15(21) [4s-2] (India 104/6 in 15.6 overs)8:36 pm | 14.4 overs: Brad Hogg to Dhoni, 5 wides, bonus runs for India, the googly goes wrong, spins down the leg, Dhoni lets it go, Wade can’t collect it either, the ball races away to the fence, brings up the 100 for India.MS Dhoni, right handed bat, comes to the crease8:22 pm | 11.1 overs: WICKET! Another one takes a walk… Starc to Rohit Sharma, out Bowled!! Australia are on fire and India lose another one, exceptional bowling from Starc, comes from round the wicket and angles it back into Sharma, he was caught in the crease as he looked to defend, the ball stays a tad low and crashes into the off-stump. India have lost their fifth wicket. The ball deflected off the pads, but Sharma was beaten for sheer pace. Rohit Sharma b Starc 1(2) (India 74/5 in 11.1 overs)Suresh Raina, left handed bat, comes to the crease8:20 pm | 10.6 overs: WICKET! And Pathan who was holding fort all this while falls… Shane Watson to Irfan Pathan, out Caught by Cameron White!! Soft dismissal for Pathan, this was full and on the pads, Pathan clips it sweetly but straight to White, he makes a sharp catch look easy, India are losing the plot in the middle overs. Irfan Pathan c Cameron White b Shane Watson 31(30) [4s-2 6s-1] (India 74/4 in 10.6 overs)Rohit Sharma, right handed bat, comes to the crease8:15 pm | 10.1 overs: WICKET! And Yuvi walks… Shane Watson to Yuvraj, out Caught by Glenn Maxwell!! As I say, Yuvraj has perished, this was short and on the stumps, sticks in the pitch and does not come onto the batsman, Yuvraj plays the pull a bit too early, gets a thick top-edge that goes high in the air and drops in the safe hands of Maxwell at deep mid-wicket. Yuvraj c Glenn Maxwell b Shane Watson 8(10) [4s-1] (India 70/3 in 10.1 overs)Yuvraj Singh, left handed bat, comes to the crease8:02 pm | 7.2 overs: WICKET! Big wicket for Aus, Kohli falls! P Cummins to Virat Kohli, out Caught by Christian!! The short ball has done the trick, Cummins bangs in another short ball, Kohli was in no position to play the pull, gets it high off the bat, Christian runs back from mid-off and takes the skier with both hands. A rare failure for Kohli. Good catch in the end, the ball seemed to going away all the time. Virat Kohli c Christian b P Cummins 15(13) [4s-2] (India 56/1 in 7.2 overs)7:52 pm | 5 overs: India are 42/1 at the stage with opener Irfan Pathan (15) and one-down batsman Virat Kohli (8) in the middle.Virat Kohli, right handed bat, comes to the crease7:42 pm | 2.6 overs: WICKET! And Gambhir departs on the last ball of the over… P Cummins to Irfan Pathan, out Gambhir Run Out!! Gambhir falls after looking good. This was banged in short from Cummins, Pathan fended at at that, gets a thick inside edge onto his body, Gambhir called for a quick single, he had to go wide off his stride as Cummins rushed forward, Cummins wins the race, kicks the ball onto the stumps with Gambhir inches short of the popping crease. Gambhir run out (P Cummins) 17(12) [4s-3] (India 21/1 in 2.6 overs)7:38 pm | 1.5 overs: Starc to Gambhir, FOUR, beautifully played, width from Starc, Gambhir waits for the ball, throws his hands at that and gets it into the gap between point and cover point, no need to run for those7:35 pm| 0.6 overs: Glenn Maxwell to Irfan Pathan, leg byes, 1 run, Maxwell drifts one on the pads, Pathan looks to paddle it fine and misses, the ball rolls off the pads and behind the keeper, the batsmen take a single7:30 pm | 0.1 overs: Glenn Maxwell to Gambhir, 2 runs, fab shot, that deserved a boundary, this was tossed up outside off, Gambhir gets well forward and drives it past cover, the ball slows down near the ropes and the batsmen scamper across for a second runGambhir and Irfan Pathan are at the crease. Gambhir is on strike. Glenn Maxwell will open the attack Welcome back. Time for the national anthems. Pathan will, in all probability, walk out to open again. Got to be very interesting.Sehwag has been left out to make way for the fifth bowler.Bailey: “We have the same team. This wicket will be slower and lower. The spinners will play a big part. India have real depth in spin bowling and in their batting.”Dhoni: “We want to put runs on the board. The wicket is on the slower side and the spinners will be useful. Dinda and Balaji are out and we are playing three spinners. Ashwin and Piyush Chawla can bat. Sehwag is not playing this game.”7:00 pm | TOSS: India have won the toss and elected to batTeamsAustralia (Playing XI): David Warner, Shane Watson, Michael Hussey, Cameron White, George Bailey(c), Glenn Maxwell, Daniel Christian, Matthew Wade(w), Brad Hogg, Pat Cummins, Mitchell StarcIndia (Playing XI): Gautam Gambhir, Irfan Pathan, Virat Kohli, Yuvraj Singh, Rohit Sharma, Suresh Raina, MS Dhoni(w/c), Piyush Chawla, Harbhajan Singh, Ravichandran Ashwin, Zaheer KhanImp news: Just heard that Virender Sehwag has been ruled out for today’s Super 8 match due to an injury.Team News:India: In their last group stage game, India went in with a team that saw quite a few changes. Harbhajan Singh and Piyush Chawla were brought in to the side and R.Ashwin and Zaheer Khan were rested. That change led to England being bowled out for a paltry score of just 80, with Harbhajan and Chawla managing to take six wickets collectively. With “the Turbanator” and Chawla coming good, Mahendra Singh Dhoni will have to think twice before opting to exclude either spinner when they take on Australia, a side that also has shown some difficulties against spin in the past.Australia: George Bailey has made it clear that his side are ready for the spin challenge and has acknowledged that this Indian bowling line up needs to be treated with respect. He has also stated that his side aren’t totally dependent on Shane Watson and that they can do well as a team. “Do well” is exactly what they have done so far in this tournament. First the Australians demolished Ireland and after hammering West Indies all over the park for nine overs, they were helped by some rain as the Duckworth and Lewis method ruled in their favour.last_img read more

The Power of Long Tail Keywords: an Interview with HubSpot’s Favorite 80’s Hair Metal Guitarist

first_img He had an interesting story to tell recently, and we thought our blog subscribers would like to learn more about a recent lead of his that turned into a sale. Andrew Quinn: mild mannered sales trainer by day, scary 80’s hair metal guitarist by night. , fine brewers of Jean Sam Adams Download our (full disclosure: we sit next to each other on the 5th floor of One Broadway, Cambridge) Andrew: Jeanne: SEO for Lead Generation Kit that made sense to my prospect, and in the geography that I was willing to travel and play in.  We are a niche band, and we want to stay in Eastern Massachusetts, getting the best gigs possible, here.  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack that helped to find my band, Wildside, was “80’s cover band in Boston area”.  And, because I optimized my I looked for a market segment that there wasn’t much competition in, and since 80s music is tough to play, I thought there was an opportunity for my band.  It’s really worked out for us.  And, we were able to have fun with the site.  convert site visitors into leads Andrew: Wild Side band website Jeanne: Well, the Originally published Jan 1, 2010 1:00:00 PM, updated October 20 2016 I have form and a Keyword Optimization I thought about the Almost everyone that works at HubSpot has an avocation that absorbs them off-hours.  Most are avid ping-pong enthusiasts, sci-fi addicts, or foodies.  Not many – if any – are into heavy metal, particularly 80s “hair bands”.  Of course, we have one such individual.  He is our main man in the training area responsible for graduating successful inbound marketing specialists, consultants, customer success managers, engineers, and marketers. long-tail keyword for paying gigs.  I keep my show schedule up-to-date and I post YouTube videos from recent performances.  Andrew: on every page, so that I can Andrew: : for that key search term and 421 others by using Keyword Grader, my band was found by the words and phrases , Andrew, I overheard you talking to someone yesterday about a gig for your band.  Can you tell me where the lead came from?   If you could give one piece of advice to someone thinking of starting to work on their web presence, what would it be? ew: Topics: Learn moreabout how you can optimize your site to get found online in searchengines to generate more leads for your business. Jeanne: Any final thoughts? ne: . call to action Andr ale, lager, and beer.  They want us to play at their 25th anniversary party at Lansdowne Pub in Boston on January 20th. searchengine optimization for lead generation kit Doors open at 8 PM.  Tease your hair and bring a friend! Jeanne:  How do you come up with relevant content for your site? What did you do to make your site special? Boston Beer Companylast_img read more

How to Ensure Your Leads Ignore Your Nurturing E-mails

first_img Originally published Apr 20, 2010 11:05:00 AM, updated October 20 2016 Don’t include one of those silly calls to action.   Granted, images won’t guarantee a trip interrupted by the SPAM filter, but they certainly help.  At worst, your leads’ email programs don’t render them, and you end up with ugly images.  At best, your leads open your email and roll their eyes at the “artwork”.  Either way, you’re well on your way to the Delete key. Make it look exactly like a newsletter. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Write only about your product or service. Lead Nurturing   “Cut your IT costs with virtualization!” “Free Seminar!” “Get your V!agra now!”  All of these (and probably many others that you can think of) guarantee that your email will be ignored.  As a free bonus, many of these might even help your email go straight to the SPAM folder! . Write a canned subject line. If your newsletters already don’t get people’s attention, use this opportunity to try them out again!  And the more impersonal the better, so that your leads truly don’t feel like you’ve given any effort to nurturing them.  Unsubscribe link, here we come! Lots and lots of images. But seriously, folks, the bottom line is that you need to provide good, useful content with a compelling subject line, a personal message, and a sound late-funnel call to action.  It’s going to take more work, and you’ll have to actually provide value, but you’ll end up with better leads and more customers in the end. freezelight Image courtesy of You and your sales team have spent hours and hours developing sales-y content; this is the perfect place to use it!  It doesn’t matter at all that your lead has already seen this on your website.  It doesn’t matter that it provides zero true value to help your lead solve their problems, it helps you get your message across!  Right?  Right?  Well, okay, so maybe they’ll tune it out immediately, but it’s a great way to pat yourselves on the back while turning off your leads. Topics: For fun, let’s look at the other side of the coin–how to guarantee you’ll be ignored. And certainly don’t link it to a landing page! If your leads make it through your subject line, many images, and sales-y content, you definitely don’t want to make it easy to follow up with you!  For that matter, don’t include a real reply-to address either.  Hey, if your leads can’t figure out how to connect with you, they don’t deserve to give you money.last_img read more

Website Redesign SEO Mistakes to Avoid

first_img Originally published Sep 7, 2010 3:00:00 AM, updated July 28 2017 We’ve already discussed what you need to think about before you even begin your website redesign project , now we’re going to discuss what SEO elements you need to keep in mind once you start the process.Free Workbook: How to Plan a Successful Website RedesignOnce again we turned to our well versed team of HubSpot Partners to gain insight into how they approach the process.Don’t Lose Sight of Your Old SiteSure, your website might need a redesign, but that doesn’t mean everything you currently have is terrible. Partner Tony Meister of NetSolutions Group says “the biggest mistake…would be to leave out 301 redirects consequently sacrificing all the work that was done to get the rankings. On that end, another mistake would be to neglect [thinking] about navigation structure and how the [old] site effectively leverages SEO in the subpage hierarchical navigation.”Even if you do decide to completely redo the navigation, Tony’s first point holds true. Your old site hopefully had some SEO rankings that you, at some point, invested time (either in content creation, keyword research or more) to get. Make sure everything is done correctly in order to not waste the time you’ve already spent on it.Make Sure SEO is Always Being EvaluatedYes, SEO is not the end all to be all when you are redesigning your site. However, that doesn’t mean that it should be overlooked in favor of design, content, etc. Top Line Results’ Todd Hockenberry states, “SEO is [often] an afterthought and not the primary driver that it should be.” While SEO might not be as visually appealing as a great website header or logo, think about which one is more likely to bring leads to your site and invest your time wisely.The SEO ScoopSure there are some people who get downright giddy when they talk about SEO. You may or may not be one of those folks. But even if you aren’t, any good website designed with inbound marketing in mind takes into account SEO strategies. No matter how gorgeous your new site looks, if visitors can’t find you online, no one is going to be able to appreciate your hard work and you certainly won’t see the benefits. Website Redesign Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Discover YOUR Marketing Super Power [Decision Tree]

first_imgIt’s a bird! It’s a plane! Oh wait, no, it’s just a marketer.Despite all my hard work, I probably won’t be able to fly without spending a couple hundred bucks and 2 hours waiting for airport security. (Also, I hear laser vision doesn’t work as well when you’re wearing glasses.) But just because my super hero dreams have been shattered, doesn’t mean you shouldn’t celebrate your super hero abilities … your super hero marketing abilities.That’s right. Even if we can’t fly faster than a speeding bullet, we all still have certain marketing super powers that we should be proud to celebrate. Some of us know our strengths already, and some of us may still be trying to find them. Either way, if you’ve ever wondered what makes you and your colleagues such effective marketers — the Bruce Wayne of blogging, the Incredible Hulk of Analytics — this fun little decision tree is for you.So, are you ready to find your marketing super power? Figure it out now so you can keep flexing those marketing muscles of yours. Alright, have you found your marketing super power? Great! Now, like true marketers, let’s analyze it so we can learn what it means ;-)What Your Marketing Super Power MeansThe Blogger: You are the master of written content! As a super hero blogger, you are truly in tune with and knowledgeable about your particular industry. Not only are you driven by your passion for marketing, your industry, and the written word, but you’re also mind-blowingly organized. Most likely trained by blog writing ninjas in the mountains of Tibet (kind of like Bruce Wayne), you’re pretty much Batman (or Batwoman), but better because, well, you blog.With this great power, comes tons of research! It’s no secret that a blogger’s best friend is timely and accurate information. So, be sure to stay on top of industry news, statistics, and new studies to provide your readers with the highest quality, most relevant content possible.The Social Butterfly:As a social media mastermind, you’ve got to stay focused on how to maintain meaningful relationships between your brand and its many fans, tweeps, and connections. Remember, your greatest tool is your ability to relate, connect, and use thoughtful content to keep people engaged. Make them love your brand as much as they love you! Each social network has its own nuances, and it’s up to you to discover them to best reach your audience.The Analyst:We’ll call you the Professor X of your marketing team, always keeping a cool head and logically finding solutions and better practices for improving your company’s marketing strategies. Remember to keep your eyes on market conditions and changes in your industry that may affect your company’s performance, and make suggestions to help battle these changes.The Optimizer: As the optimization expert, you must understand how your work affects both Sales and Marketing. You should make recommendations to your team on how to best optimize their landings pages and content by changing URLs, replacing graphics, adding keywords, changing layout, and editing forms. And don’t forget to try new, innovative ideas when optimizing anything for your company!This decision tree didn’t cover all areas of marketing — was your marketing super power left out? Share your super power, and what qualities make for excellent marketers in the comments. Originally published Jan 16, 2013 4:15:00 PM, updated October 20 2016 Marketing Advicecenter_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

51 Ridiculous Keywords Google Won’t Let Me Track Anymore

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack This post originally appeared on Inbound Ecommerce, the ecommerce section of HubSpot’s Inbound Marketing blog.It’s been a busy month for Google, the 50 billion pound gorilla of the search world. Even my dog, Zoe, got in on the analysis. She wrote an article for her blog (that’s right, she has a blog … and a Twitter account …) summarizing her opinions on the changes from Google.If you’re not sure what changes I’m talking about, earlier this month, Google decided to encrypt all keyword data — except for keyword data from ads, of course.We’ve been trying to provide you with content on how to deal with the changes if keyword traffic analysis was part of your strategy. Personally, I’ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases. Sometimes I’ll find keyword phrases that are basically blog articles writing themselves! For example, one of our recent articles was inspired in part by discovering someone had hit our website searching for “how do I sell to people in the awareness phase of the buying cycle”.However, my dog had a slightly different use for this data — one of her favorite activities was writing about the weird keywords she does get traffic from. Sadly, that will have to end, but for your entertainment I decided to do some diving to see what kinds of amusing keywords we here at HubSpot get traffic for … that are totally random and irrelevant. (Note: These are straight from our historical keyword data, so the misspellings are intentional.)Google Keywords We Won’t Miss Being Able to Track1) “i want you tagline”I’m really hoping this is some Valentine’s campaign we wrote about, and not someone looking for a pickup line.2) “horseless headsman pumpkin carving pattern”A horseless headsman could just, like, buy a horse? Right?3) “people who don’t care about others facebook quotes”Not sure if that’s really mean or highly relatable. Either way, hope we helped!4) “black humpback whale jewelry”My personal hope is that they were looking for jewelry to give as a gift to their friend, who’s a black humpback whale.5) “catchy headlines about love”We at HubSpot are known for being hopeless romantics. Not even joking.6) “why somebody interest working at target”I’m sure Target is a great company to work for! I guess. I don’t really know I’m just being positive.7) “like facebook but better”If you find an answer to this, lemme know. I’ll be an investor.8) “what to say on store intercom if child is lost”Aren’t there codes and procedures for this? I’m concerned we showed up as an informational source. I feel that if this is your responsibility that you should already know this.9) “keywords in the ocean”There’s a joke in here somewhere. Keyword fish? Lots of people think my Inbound Commerce methodology looks like a fish … ok I’m really reaching here.10) “boring writing”Now Google is just being hurtful. I think our writing is quite good. Most of it anyways. We’re kinda jumping the shark with this post.11) “automated jokes”So a robot walks into a bar and orders a beer and asks the bartender how much. Bartender is in a great mood and says “For you buddy, no charge.” The robot shuts down.Get it? Automated robot? He had no charge? Ok moving on …12) “is it hard running a business”Yes. At least that’s what Brian Halligan tells us.13) “adverts that bring down other brands”That’s just mean. And probably ineffective. Don’t chase your competitors. Lead them.14) “what percent of people pay companies on time”I always pay on time, except when the rent is too damn high.15) “cheat to get 10000tweets”Cheaters never prosper, friend.16) “free email spam sender”Spammers never prosper, either. Let’s face it, they’re just really uncreative cheaters.17) “can you retweet something about yourself”You’re so vain, you probably think this tweet is about you. Also, yes you can. I do it all the time.In other news, I’m vain.18) “sick of being customer serice rep”Come work here. Customer Support Rep happiness is literally a metric we track. Who wants to talk to someone who’s sick of their job at the moment when they need support?19) “do you remember better with bullet points or number”… I honestly don’t know. Is someone studying this? Seems like someone should.20) “can people have a relationship through social media”But I would tweet 500 times, and I would tweet 500 more, just to be the man who tweeted 1,000 times to TwitPic at your door …21) “scary costumes list”HubSpotters are also known for their creative Halloween costumes. This year I’m going as an MQL.22) “elvis presley & the jamaican wailers”Thank ya, thank ya very much mon! (try reading that in both accents in your mind, it gets funny over time).23) “how to make your business facebook”Go back in time and take over Mark Zuckerberg’s life. Just be careful. Terrible things happen to wizards who meddle with time, Harry. #ImANerd24) “living in parents basement”… I … I have nothing for this one. Do what you gotta do.(Editor’s Note: This might have been due to this blog post.)25) “don corleone as a role model”I guess everyone has redeeming qualities. Like, landing pages should make the prospect an offer they can’t refuse. (See what I did right there?)26) “format of best article ever in the world”*blushing* Awwww … thanks Google for showing us for that. That makes up for that hurtful “boring writing” result from earlier.27) “it may not work out the way you had planne”Ain’t it the truth.28) “red color button”Fair enough. We haz red buttonz.29) “red better than green”Boy, that escalated quickly. You should test that yourself, variate testing results will be different site to site.30) “hubspot rentals”Like, you want to sublet one of our apartments? We’re usually cool to have guests. Just bring cupcakes.31) “awesome companies”*blushing again* Thanks, guys :)32) “presentation 90 hours”I’ve been in some presentations that felt like they lasted 90 hours.33) “trick to calculate if 1700 per month payment what is the payment of one day”Divide by number of the days in that month (figured I’d be helpful once today).34) “fashion focus group questions”Some of us actually have excellent fashion sense. But I am not one of them.35) “how to call back telemarketers”Please video tape yourself doing this. For me.36) “some junk words”I’m hoping this was someone teaching their parents how to use The Google.37) “dependability as a strong branding in bars”I get it. My bartender’s dependability is a big reason I come back. He never fails to put me back on my bar stool when I fall off.38) “stuff kids can make for a trade fair”I used to make crafts out of palm fronds. I’d love to pretend that “used to” means when I was a kid and not last week …39) “worst thing a customer has ever yelled at you for”I once yelled at the JetBlue Twitter account for scheduling bad weather while I was flying. They apologized and said they’d do better next time. I <3 them.40) "what can a 40-65 year old do in america"Anything they want!41) "goodbye just means hello will be coming soon"Don't know what they're searching for -- looks like they have all the answers already!42) "mack my google plus page"Add flame decals. Flame decals make everything better.43) "where in my home can i find some of elements"You know, questions about elements are the only reason people bring me to trivia nights. I can do the Periodic Table from memory alphabetically, by weight, or by atomic number. They obviously don't bring me to raise the cool factor.44) "rotten pumpkin"Load it into a trebuchet and watch it explode. Problem solved.45) "how to hack a private instagram account"BAD! BAD GOOGLER!46) "ignore the haters"Amen.47) "jordans shoes boston red sox colors"#GoSox48) "pick up lines to make a girl like you"I'd recommend just having great content to attract people. Content is what's inside. #DeepThoughts49) "guerrilla football idea"I really want this to be a real game! Just pop out of the bushes and throw a hail mary.50) "secret love prediction"Just tell them how you feel, my friend. Life's too short for secret loves.51) "how to approach a drug dealer"... with a badge. Because you should only do this if you're a police officer.I hope you enjoyed this! As marketers, any loss of data makes us sad. We want to create relevant content that helps people answer their questions. If there are any posts you'd like to see us write, you know where to find us -- leave a comment, tweet at us, find us on Facebook, whatever makes you happy.What about you? What weird keywords have you seen in your data? How will losing the keywords data affect you? Keyword Research Originally published Oct 10, 2013 2:00:00 PM, updated February 01 2017last_img read more

How Use Storytelling to Cut Through the B2B Content Clutter [Infographic]

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 8, 2014 2:00:00 PM, updated February 01 2017 Storytelling Topics:center_img The internet is a busy, busy place. Every day people all over the world are publishing more and more content — and somehow you’ve got to make your content stand out from it the rest.Luckily, there are lots of ways you can try to get noticed online. Maybe you decide to game the system with Upworthy-style headlines. Or maybe you offer search-engine friendly content. Or maybe you develop a passionate, engaged community that shares all of your content like crazy. Or maybe, you tell great stories that make people come back again and again and again. If you decide to do that last option — tell great stories — and need some help getting started, check out the infographic below by LookBookHQ and Beutler Ink. Keep reading to discover some compelling stats about how people consume content online, and get some tips for using storytelling to make your content stand out.How Use Storytelling to Cut Through the B2B Content Clutter Save Save5 Tweetable Takeaways”79% of people scan the web instead of reading word by word.”  “Professionals spend 51% of their time managing information instead of acting on it.”  “Every 60 seconds, 700,000 Google searches are performed, 60 hours of video are uploaded to YouTube, and 168 million emails are sent.”  “Blog posts with videos are linked to 3X more than text-only posts.”   “90% of surveyed professionals admit to having thrown away information without reading it.”  How do you use storytelling in your marketing? Share your experience with us in the comments. last_img read more

The Rebel’s Guide to Design: 16 Rules You Can (And Should) Break [SlideShare]

first_img Topics: Design This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.Don’t use more than three typefaces. Follow a grid. Keep it simple. You’ve heard these common design rules repeated over and over again — by your teacher, your art director, and even that friend who uses Microsoft paint to design his band posters.Download 195+ visual marketing design templates to use for social media posts, infographics, and more. But adhering to the rules doesn’t always leave room for creative inspiration. As David Ogilvy said, “Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.”In marketing and advertising, we value those who are willing to challenge the norm and question the how — the creatives who discover a novel solution by ignoring the brief and looking at the problem in a completely new way.But you can only break the rules if you know the rules. DesignMantic created the below SlideShare outlining the typical rules followed in design and why you should consider breaking them this year. Check it out to learn how exactly you can become a more rebellious designer. Originally published Feb 6, 2016 8:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The Free Design Templates You Need to Create Stunning Visual Marketing Content

first_img Topics: Originally published Jun 8, 2016 8:00:00 AM, updated July 28 2017 Or this one? Snapchat Menu Hacks is back and spicer than ever. Follow “TacoBell” to find out how to make all of these creations. pic.twitter.com/6hGwKXo4p0— Taco Bell (@tacobell) May 19, 2016 Download your 5 free SlideShare templates. (Then check out this post, which provides you with some SlideShare creation tips and best practices along the way.)3 PowerPoint Presentation Templates (Download Here)What about if you’re creating a slide deck that’s not necessarily meant for SlideShare? Maybe it’s for an internal presentation you’re giving to share the results of a project you did, a deck to report on your monthly marketing metrics, or some slides for an upcoming speaking gig you have.We have a few general PowerPoint templates available for download as well, which also comes with a series of four videos to teach you some basic PowerPoint creation tips, including how to enhance images, how to clean up your text, and how install premium fonts — all right in PowerPoint.Download your 3 PowerPoint templates here.50 Customizable Call-to-Action Templates (Download Here)Of all the templates on this list, this one is probably the most utilitarian. After all, CTAs are pretty darn essential for lead generation — and lead generation is one of the most important goals for many marketers. But there’s also no denying that CTAs still require some design skill.Luckily, this template download offers 50 customizable CTAs in — you guessed it — PowerPoint! Here’s one I created from scratch in PowerPoint to promote our data hub, HubSpot Research.And if you want more inspiration (and proof) about just how professional-looking you can make CTAs in PowerPoint, check out this blog post featuring seven big-brand CTAs recreated in PowerPoint. It’s life changing.Download your 50 customizable calls-to-action.18 Ebook Templates (Download Here and Here)… because your ebooks deserve to look better than a 10-page chunk of text in Microsoft Word. We started out by building five free ebook templates, and then more recently added 13 additional templates — so you’ll have plenty of professional-looking, attractive design options to choose from when you’re creating your next ebook.And if you need help with ebook creation in general, this blog post walks you through it step-by-step using one of our very own ebook templates.Need a little more help with the whole writing part? This free guide will walk you through how to write an ebook — from content and concept to design and promotion. Download your ebook templates: 5 here | 13 here195+ Design Templates for Canva (Download Here)It can be hard to find the time and resources to create a cohesive set of campaign visuals, from Twitter graphics, to blog images, to email header images. That’s why we partnered with Canva to put together the ultimate set of 195+ design templates for every visual marketing need, including infographic templates, social media templates for Facebook, Twitter, LinkedIn, and Pinterest, email header templates, blog featured image templates, and more.These design templates are easy-to-use, work for any industry (finance, dentistry, agriculture, law… we’ve got ’em all), and are completely free. For each template, you’ll find 10 visual design types and multiple themes that are carried through each design type — making it easy for you to quickly spin up a visual marketing campaign across multiple channels.Download your 195+ design templates for every visual marketing need here.550+ Royalty-Free Stock Photos (Download the First 80 Here)Okay, so this is the one resource on our list that isn’t exactly a template. However, you can (and should) absolutely remix and customize these free stock photos in PowerPoint. These are completely free images you can use in your marketing campaigns — no royalties or fees whatsoever. Use them on your website, on your blog, in your emails, in social media, or anywhere else without any worries about attribution or copyright infringement.We have four collections of stock photos available to download:80 Assorted Photos75 More Assorted Photos160 Business-Themed Photos250 Holiday-Themed PhotosHere’s a preview of our assorted stock photos collection:To customize these images, simply plop them into PowerPoint and work your magic: Write captions, crop them, add thought bubbles, remove backgrounds, and so on. Check out the following example of how we took one of our stock photos and made it our own by adding a screenshot to the laptop screen:Download your free stock photos: 80 Assorted Photos | 75 More Assorted Photos | 160 Business-Themed Photos | 250 Holiday-Themed PhotosWhile not a template, if you’re just getting started with visual content marketing, you might also want to check out The Marketer’s Crash Course in Visual Content Creation. Consider this the do-it-yourself (DIY) designer’s handbook: It not only explains why visual content marketing is important, but it also runs through the types of visual content you can create, 10 best practices for DIY design, 23 free tools to help you with visual content creation, and a design evaluation checklist so you can ensure you’re following all the DIY design best practices.Ready to start creating awesome visual content quickly and on a budget? Get downloading — then start creating!Editor’s Note: This post was originally published in August 2013 and has been updated for freshness, accuracy, and comprehensiveness. The second one, right? Case in point.But Twitter isn’t the only social network where visual content will garner you more engagement. In an analysis of one billion Facebook posts from three million brands globally, BuzzSumo found that the post formats that get the most engagement are questions and images.So what can you do to make the content you post on Facebook, Twitter, and all other social networks more visual? Lots of things, it turns out. Here’s just a smattering of options you’ll get when you download the visual social media content templates — much more visually stimulating than just a description and a link, right?And here’s an example of visual social media content we’ve created for HubSpot’s own Facebook Page — right in PowerPoint:Download your 100 free social media graphic templates. (Then check out this blog post to see how quick and easy it is to customize them.)5 Pre-Sized Social Media Cover Photo Templates (Download Here)As you now know, social media is where visual content thrives. So to get started, you’ll want to make sure your business’ social media accounts are optimized with attractive cover photos. This download includes five pre-sized PowerPoint templates to help you create customized social media cover photos for Facebook, Twitter, Google+, LinkedIn, and YouTube using the right cover photo dimensions.In fact, we frequently use PowerPoint to create HubSpot’s own Facebook cover photos. Here’s an example of one of our former cover photos that was used to promote our free stock photos (we’ll cover that later in this post).Download your 5 social media cover photo templates here.15 Infographic Templates (Download Here)When you think about visual content and marketing, what’s the first thing you think of? I bet many of you think of infographics. The infographic is a great choice for visual content — particularly for your blog — since it can generate a lot of traffic, inbound links, and social shares. After all, infographics are Liked or shared on social media 3X more than any other type of content. But man, can it take a lot of time and skill to pull off.Enter our 15 customizable infographic templates, which can help you cut back on the time, effort (and, yes, skill) required for infographic creation.There are 15 infographic styles to choose from, and each is completely customizable. And because all you need is a little PowerPoint know-how (don’t worry — the download also offers some basic PowerPoint tips) and the content to plug into them, these templates will severely cut back on the time, effort, and design skills necessary for infographic creation.In fact, my colleague Lindsay used one of these templates to create a brand new infographic in under an hour. Read this blog post to see the before/after, and what she did to create it.Download your 15 free, customizable infographic templates.5 SlideShare Presentation Templates (Download Here)Another great option for creating visual blog content is SlideShare. SlideShare is a site that allows you to upload files that people can view, share, and embed. It’s most typical use is for sharing slideshows.SlideShare presentations are great for content that is best presented in a visual way — like quick tips or best practices, data, visual examples, or content that tells a story. But like so many other forms of visual content, SlideShare creation does take time and skill.That’s why if you grab one of our five SlideShare designs and plug in some content (like a blog post) you’ve already created, you’ll make things much easier on yourself — and shave off valuable content creation time, too.Below is an example of a SlideShare presentation we created from scratch using PowerPoint. The contents of this presentation also provide some helpful tips for using stock photos in your visual content. Lucky for you, we’re about to throw some free stock photos your way, too ;-).center_img Cooking Rule: If at first you don’t succeed, get Taco Bell.— Taco Bell (@tacobell) May 3, 2016 Visual Content Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element. In fact, content with relevant images gets a whopping 94% more views than content without relevant images.And in social media, visuals pretty much make or break your presence. According to Buffer, visual content is more than 40X more likely to get shared on social media than other types of content. And if you need any more evidence to convince you visuals are essential to your content marketing, just consider all these stats.But honestly … who’s got time for all that? And I don’t know about you, but I don’t exactly have a degree in graphic design, or the budget to hire someone who does. So, what’s a design-impaired marketer to do?Luckily, over the past couple years, we’ve been on a mission at HubSpot to make visual content creation much less of an obstacle for the average marketer. How, you ask? Templates, my friends … templates. And what’s great about these templates is they’re all built for software you probably already have on your computer: PowerPoint.Click here to download our full collection of free templates for designing stunning visual content like infographics and more. I’m going to walk you through all the visual content marketing templates we have available for free to download, and show you how we’ve used them ourselves to create awesome visuals right in PowerPoint.(Want to learn more about content creation, strategy, and promotion? Get started with this free online course from HubSpot Academy.)The Free Templates You Need for Visual Content DesignClick on a template below to jump to that section:100 Templates for Visual Social Media Content5 Pre-Sized Social Media Cover Photo Templates15 Infographic Templates5 SlideShare Presentation Templates3 PowerPoint Presentation Templates50 Customizable Call-to-Action Templates18 Ebook Templates195+ Design Templates for Canva550+ Royalty-Free Stock Photos Download 195+ visual marketing design templates to use for social media posts, infographics, and more. You know how I said before that visual content is more than 40X more likely to get shared on social media than other types of content? That’s right: Visual content rules the roost in social networks. On Twitter, for example, early research into visuals for the Buffer Twitter account revealed that tweets with photos earned 150% more retweets and 18% more clicks than tweets without images.It makes perfect sense why: Just consider how much more prominently visual content gets displayed in social media feeds compared to text-based content. Of the two tweets below from Taco Bell, which one draws your eye more quickly?This one? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

6 Underutilized Lead Sources Your Agency Should Be Tapping (Besides Referrals)

first_imgYour agency cannot survive on referrals alone.Don’t get me wrong — referrals are great (really great), but your agency’s new business program needs to span a more diverse range of new lead sources in case your referral pipeline ever hits a dry spell.According to The Agency Pricing & Financials Report conducted by HubSpot Research, a whopping 90% of agencies cite referrals as their top source for new leads.Download The Agency Pricing & Financials Report todayData from The Agency Pricing & Financials ReportBut while it’s clear referrals represent a big portion of agency new business, it’s not necessarily a safe bet to rely on referrals as the default new business option.Lee McKnight, vice president of sales at RSW/US, warns that referrals aren’t always as scalable, reliable, or targeted as other new lead sources, and agencies that ignore other inbound and outbound sources do so at their own peril.”There’s a reason insurance exists,” McKnight writes in The Agency Pricing & Financials Report. “If you’re crushing it on the referral front, look at the outbound/inbound component as your insurance policy; it’s not the easiest part, but it’s absolutely necessary to your success.”To help your agency start exploring new lead sources, we’ve examined a few underutilized new business channels and explained how agencies can better use them to their advantage. Read on to learn how your agency can start tapping these new lead sources and building up a more sustainable new business program.6 New Lead Sources Your Agency Should Tap1) Blogging”Oh great — Another article with blogging as a marketing tip.”Look, I hear you. Marketers love to talk about blogging, and it often gets thrown around as a default inbound marketing strategy. But with only 12% of agencies reporting blogging as a top lead source, it seems like agencies still aren’t fully taking advantage of this powerful channel for new business. The reason blogging doesn’t work is usually a bandwidth issue, not a talent gap. And we get it: You’re busy, your client work comes first, and everyone on your team is already juggling roughly 10,000 responsibilities on a daily basis.But many agencies fail to see results from blogging simply because they don’t devote the time and patience to cultivating a meaningful blog presence. They just whip up a few generic posts every now and then, post them to social media, and then decide it isn’t worthwhile. If your agency wants to start seriously using blogging as a new business channel, it can’t be seen as a sometimes project. It needs to be a core part of your marketing strategy.Even if you don’t have a dedicated new business employee, designate a member of your team to manage the blog and produce content that target’s your agency’s desired niche (click here for a free guide on creating an ideal client profile).Blogging doesn’t have to be their core responsibility (and others can and should help out), but there needs to be someone held accountable for your blog’s performance. Otherwise, you can’t reasonably expect buy-in from the rest of your team.2) Guest BloggingAgencies put guest blogging at the very bottom of their priority list, with just 1% of agencies surveyed reporting the tactic as a valuable new business source. But this overlooked marketing strategy can actually be a great way to build authority, get important eyes on your content, and start generating some targeted buzz for your agency.Start by finding industry publications and media outlets that share the kind of content your ideal prospects are interested in. You want to target the websites where your prospects are most likely to come across your content.Next, sit down and develop a list of topics you think would bring value to your prospects. Examine the previously published content on the publications you plan to submit to, and try to locate content gaps: topics that haven’t been covered yet, or new angles on topics that you can offer a fresh perspective on.Once you know what you want to write about, read up on how to pitch your story idea to the editors. Make sure you read up on your desired publication’s guidelines and rules. You can find HubSpot’s agency content submission guidelines here.3) WebinarsWebinars are an opportunity to offer potential prospects a glimpse at your expertise, and help them get an idea of what you can bring to the table. Only 2% of agencies currently say that webinars serve as a valuable new lead source, but when done right, this tactic can be a powerful component of your lead generation program.Many agencies balk at the idea of putting on a webinar at first. And while it can seem like a massive undertaking with an uncertain chance of return, hosting a webinar doesn’t have to be complicated or overly time-consuming. In fact, with the right tools, it can be an easy way to start building an online reputation and cultivating meaningful relationships in your industry.Services like GoToWebinar and WebEx make it simple to plan, broadcast, and record webinars. And if your agency doesn’t currently have the budget for a paid service, consider recording your webinar with Google Hangouts or another free service like Join.me.4) Paid Online MarketingAdding a budget for paid or sponsored media to your new business development plan can give your content a much-needed boost with some targeted amplification. Most agencies ignore paid marketing altogether, with only 7% reporting it as a valuable lead generation channel.But if your agency has gone through the time and effort to produce valuable content offers, introducing paid content can dramatically increase your impressions and ensure your content gets noticed by the right people.Figure out where your potential clients are most likely to spot you on the web, and devote your funds to these channels. To promote your agency on social media, consider LinkedIn Sponsored Updates, Promoted Tweets on Twitter, and Facebook Ads.5) Public Relations and Earned MediaIt’s pretty simple: If you don’t pitch stories, they won’t get covered.  Only 7% of agencies report public relations as a top lead source. To make earned media part of your agency’s new business plan, you’ll need to focus on finding the right journalists to cover your story.So how do you craft the perfect pitch? It’s all about targeting the right publications with the right stories, and differentiating yourself. Journalists see 26,000 pitches a year, so it’s easy to get lost in the shuffle. But don’t fret — despite what you might think, journalists actually want to find a great story in their inbox. They don’t enjoy sifting through a mass of irrelevant pitches. Targeting is key. Don’t pitch anything you think is a stretch. Set up news alerts for topics in your industry and use them to find journalists who are already writing the kind of stories you want to share. If you aren’t sure how to write a stellar pitch, click here for a few free email pitch templates tailored to agencies.6) Networking Events and ConferencesOld school face-to-face networking isn’t dead yet. In fact, 37% of agencies reported that networking at events and conferences brings in new leads. But that means the majority of agencies still aren’t fully taking advantage of networking and the new business potential it can bring in.I’ll be the first to tell you that networking in person can be hard, and it doesn’t always come naturally to everyone. But that doesn’t mean your agency can afford to shy away from the conference and event scene altogether.You shouldn’t feel foolish if you need to brush up on some networking skills and ice breakers. With INBOUND 2016 right around the corner, you can bet that all of us here at HubSpot have been practicing our small talk skills. Unsure where to begin? Try browsing this list of 100 conversation starters for virtually any situation.What under-utilized lead sources is your agency planning on trying out? Topics: Originally published Oct 6, 2016 5:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Agency New Businesslast_img read more

How to Design & Optimize Landing Pages [Free Ebook]

first_img Topics: Landing Page Optimization Originally published May 3, 2017 7:00:00 AM, updated May 03 2017 Landing pages are an essential component of any well-crafted, effective inbound marketing strategy. Whether your goal is to generate leads, sell products, or collect data, your landing pages are where the action happens.With the growing challenge of attracting and holding people’s attention online, it’s more important than ever to design your landing pages to trigger instant conversions. Otherwise, you won’t be able to gather information about the people visiting your website — which will in turn make it very difficult to understand them, market to them, nurture them, determine how fit they are for your product or service, and ultimately convert them into paying customers.Want to start generating as many leads as you can for your business? Then it’s crucial that your landing pages are planned, designed, executed, and always working correctly. If you want to learn more about how to do just that, then you’ve come to the right place. We just released a brand new guide: How to Design & Optimize Landing Pages. This free ebook will teach you:What landing pages are and why they’re important.What an optimized landing page looks like (with examples).How to A/B test your landing pages.How to measure the success of your landing pages.Ready to build high-converting landing pages for your website? Download our free introductory ebook on landing page design and optimization and you’ll have all the knowledge you need to start boosting your site conversions today. Don’t forget to share this post!last_img read more

KDB & Mbappe lead Euro Team of the Season

first_imgPremier League De Bruyne & Mbappe lead way in European Team of the Season so far Goal Last updated 1 year ago 20:45 1/1/18 FacebookTwitterRedditcopy Comments(39) Kevin De Bruyne Manchester City Getty Premier League Bundesliga Serie A Primera División Ligue 1 As the season reaches its halfway point across the continent, Goal puts together an XI of the best the top leagues have to offer The first half of the 2017-18 campaign has consisted of some incredible performances from Europe’s top stars.As competition among the continent’s leagues heats up, the best players are making themselves known as they battle for silverware.Now around the halfway mark of the campaign, Goal has put together an XI of the best performers across the top divisions so far.last_img read more

Mike Yurcich on Chris Carson: ‘He’s the Man’

first_imgYurcich went on about his senior running back and the “two” in his newfound 1-2 punch in the ground game.“Physical, tough back who really overcame a lot of adversity this season, came back really strong from an injury, and has really produced in a big-time way, physical, punishing back that’s just really an all-around back that you never have to sub out in any situation.“He’s the man.”When Chris Carson came to Stillwater he brought lofty expectations, but ineffective play from he and the offensive line, along with some injuries hampered him in his first year-plus.But in the seven games since returning from an early-season hand injury Carson has been a man, amassing 453 yards and seven rushing touchdowns at a clip of 7.7 yards per carry.For his perseverance and huge rule in the Cowboys last six wins, Carson was voted a team captain by his teammates.“At first I was kind of shocked because there’s a lot of good players on the team that are deserving of that award,” said Carson. “I’m going to take advantage of it, and it’s a blessing, like I said.” While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. “Chris is exactly what we hoped he’d be.”Mike Yurcich was the front man for Oklahoma State’s offensive press conference on Tuesday in San Antonio. His charge? To open the media availability for OSU’s offense as they looked forward to Thursday’s Alamo Bowl against Colorado.His goal? To make a point of each of his players who graced the podium.He started with the two obvious choices, Mason Rudolph and James Washington, who mostly spoke about their decision(s) to return to Stillwater in lieu of the NFL Draft. He finished with the elder statesmen, red-shirt senior Austin Hays and red-shirt junior Zach Crabtree.But book-ended in the middle was the second-year player who will play his last game as a Cowboy on Thursday.last_img read more

Former OSU Offensive Lineman Pertile Lands at Virginia

first_imgFormer Oklahoma State offensive lineman Brandon Pertile, who spent 2 seasons in Stillwater after joining as a junior college transfer, has landed at the University of Virginia. He announced the news in a tweet on Tuesday:Today I am officially a Cavalier… It’s a great day! pic.twitter.com/wz5iuFtNlD— Brandon Pertile (@BrandonPertile) February 21, 2017“After talking with Coach Gundy, I have decided to grad-transfer from Oklahoma State to play my fifth year elsewhere while pursuing a law degree,” he said in January.Pertile spent the majority of his time in Stillwater playing on special teams and in a reserve role along the offensive line. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

Spring Preview: 10 Things To Know About Mike Gundy’s Opening Presser

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Gundy on Jeff Carr: “I would love for him to develop in that (RB) role. But you’ve got a couple guys that will be right there on this tail.”— Kyle Fredrickson (@kylefredrickson) March 6, 201710. Zach Sinor is literally the centerpiece on the spring media guide. This is the best. Let’s send him to New York for the Heisman presentation. I want Tom Rinaldi to play the piano and make me cry Knoshown Moreno-sized tears as he narrates an existential piece on the history of the punter featuring Sinor.Front and center: @ZachSinor29. #Sinor4Heisman #okstate pic.twitter.com/eF2DGmlqBH— Hayden Kyle Barber (@HK_Barber) March 6, 2017 Mike Gundy spoke to the media for the first time in an official capacity this spring on Monday at Boone Pickens Stadium. He rocked the mullet, wore dad jeans and said a lot of interesting stuff. Let’s jump into 10 takeaways from the hour-long presser.1. Our team will dive into this more in the coming days, but apparently Ramon Richards is moving to safety, at least part-time. That’s a bit of a shocker to me given the lack of depth at cornerback and Richards’ relatively diminutive stature (can he roll with guys like Tre Flowers and Jordan Sterns?) although, as some people pointed out, Richards played a little there last year.It’s worrisome that OSU is now going into the season with little to no experience at one of the most vulnerable slots when it comes to Big 12 play, but I suppose the optimist looks at this and says, “Gundy must love OSU’s young corners.”LOOK: 2016 starting cornerback Ramon Richards (@chief_vii) is listed in the #OKState spring media guide as a SAFETY. pic.twitter.com/TzxzH5XVPo— Hayden Kyle Barber (@HK_Barber) March 6, 20172. Gundy is insistent on potentially having a J.W. Walsh-like package for one of his backup quarterbacks. Should they? Last year the Pokes were 25th in red zone scoring but just 58th in red zone TDs. I can be talked into having a J.W. package, although I didn’t hate No. 2 running it a little at the end of last season. It’s true that they need to be better when it comes to scoring TDs in the red zone, but I get antsy any time the ball is taken out of No. 2’s hands.3. Is Oklahoma State going to play a freshman at left tackle? Mike Gundy said it could as UAB transfer left tackle Victor Salako will be replaced by redshirt freshman Dylan Galloway. But as Kyle Boone wrote about last week, Cal transfer Aaron Cochran seems like the more likely player to fill this role should he go ahead with the transfer to Stillwater.Gundy: Redshirt freshman Dylan Galloway will replace Victor Salako as #OKState’s starting left tackle. Stay tuned for a grad transfer.— Hayden Kyle Barber (@HK_Barber) March 6, 2017Maybe OSU should just change the position to be a “graduate transfer left tackle.” Here’s our offensive line: We have a left guard, a right guard, a right tackle, a center and a graduate transfer left tackle.4. One of the other big moves on defense is Kenneth Edison-McGruder going from safety to linebacker. This isn’t nearly as stunning as Richards moving to safety given Edison-McGruder’s size (6-0, 220 lbs.) and the fact that he played there in the Alamo Bowl, but it’s worth noting.Kenneth Edison-McGruder getting his Jordan Sterns on early. pic.twitter.com/7sLrUGsAS9— Pistols Firing (@pistolsguys) December 30, 20165. Be still. Mike Gundy starts comparing 2011 to 2017. I’m weak. Interestingly, though, he says the defense on this 2017 team might be better than a really solid 2011 defense which led to a 12-1 season.He notes that they are deeper in 2017 but have to “hit a couple of corners.” That’s true, and hopefully they will be able to add Clemson transfer Adrian Baker to the mix.Gundy on comparisons between the 2011 team and 2017. #okstate pic.twitter.com/f5qI91y4XH— Hayden Kyle Barber (@HK_Barber) March 6, 20176. Given the pieces returning, Gundy noted that OSU would probably use more four-wide sets than it has in the recent past. I want to praise Gundy here, but let’s be honest, only a fool would not use as much of James Washington, Chris Lacy, Marcell Ateman, Jalen McCleskey and Tyron Johnson as possible. Gundy is no fool.7. On the backup QB race, Gundy thinks Jelani Woods could weigh 270 lbs. Two-hundred and seventy pounds! A quarterback! Carson about lost it on our podcast on Monday over this news, and it is significant. The race for QB2 should be one of the best storylines this spring, although I guess if I’m betting I have to bet on the guy who could weight 270 pounds and throws lasers all over the field.Mike Yurcich getting his first chance to work with freshman QB Jelani Woods. He’s every bit of 6-7. pic.twitter.com/jRYOSsWvqb— Kyle Fredrickson (@kylefredrickson) March 6, 20178. Gundy mullet update: Pristine.Mike Gundy mullet update: pic.twitter.com/fxe4H5YePt— Jake Trotter (@Jake_Trotter) March 6, 20179. Remember this guy? The pre-fall running back competition will be interesting, and whoever comes away with a spring win will be the favorite to join the mix starting in September with Justice Hill and freshmen J.D. King and Chuba Hubbard. Gundy said on Monday that speedster Jeff Carr could be the best of the RB bunch this spring with Hill out.last_img read more

Why OSU is Opening the 2017 Football Season on a Thursday-Friday Schedule

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. The Big 12 must play at least four Thursday games per season, according to its 13-year TV deal with ESPN and FOX Sports, and Oklahoma State is on the slate for 2017.As many of us know, OSU opens its highly anticipated season at 6:30 p.m. Aug. 31, a Thursday, at Boone Pickens Stadium. Then, the Cowboys face South Alabama at 7 p.m. Sept. 9, a Friday, in Mobile, Alabama.For most, the game time is more of an annoyance than anything, but it does raise some questions, namely: Why did the powers that be choose OSU to put on a Thursday and Friday night?That’s unclear, but with the proximity of OSU and Tulsa, BPS will still likely fill up. With the hype around the season and the students’ itch to get back to football, plus a long weekend with Labor Day, attendance should be strong. In fact, because Labor Day is a lot of students’ first chance to get back home, a Saturday game might even be worse.OSU also has history with non-traditional start times, and that does not include an absurd amount of 11 a.m. kicks. According to The Oklahoman, the Cowboys have played Thursday games in 2009, 10, 11, 14 and 2015. This hasn’t necessarily been something Mike Gundy has wanted.“The conference and their affiliation with television, there’s a certain number of games that they like us to play on either a Thursday or Friday night,” Gundy said recently. “I don’t think it’s mandatory, but it’s strongly suggested. We play on Labor Day Weekend, and in order to get what we think would be a great home crowd based on an in-state opponent, we thought by playing on Thursday it would be really good.“When that happened we follow up with two road trips. The science behind putting 75 guys on an airplane and traveling halfway across the country and playing a game and then coming back and then doing it again the next week is that, whether we like it or not, it can fatigue them and it can be a little bit of a factor. So we said why not get a Thursday night game and a Friday night game to facilitate the conference in a year when you can play a game, get an extra day off, travel and play a game, come back, get an extra day off and then travel again.”Essentially, Gundy thinks OSU will be more rested for the Pitt game the following week after South Alabama because OSU is playing them on a Friday.“It really worked out, and it should exclude us for a number of years from not being in a Friday game. I want to play Saturday games. I want to play eight games at home. I want to play at 2 o’clock. That’s what I would like to do. I think that’s what college football is, but the television pays the money and we have to do what’s best. This was a good year for us to facilitate that with what the conference asks us to do every so often. The Friday worked out well for us based on the two road games and then if they bring it up in a year or two I can say, ‘We just played on Friday night.’ So you kinda kill two birds with one stone. I told (Big 12 commissioner Bob) Bowlsby we did it for him.’”Point being, maybe this Thursday strategy will work, and it likely will bring in just as many people as it would have on a Saturday during Labor Day weekend. Plus it satiates the conference for the near future and gives Gundy what he wants: Saturday games at home.last_img read more

Smile, you’re in the happiness business

first_imgYou’re in the business not only of doing good; you’re in the business of making people feel great. I like to quote the researcher M.A.Strahilevitz on this topic: “Most fundraisers probably don’t think of themselves in the business of selling happiness to donors, but that is … their job.”In an interview with Professor Sonja Lyubomirsky, Gretchen Rubin quotes Lyubomirsky on why this is the case:“Research shows that there are many simple activities that reliably make people happier. My favorite is doing acts of kindness. The generous acts don’t have to be random and they don’t have to be a certain kind (e.g, anonymous or social or big, etc.). We have found that almost any types of acts of kindness boost happiness. And two hot-off-the-presses studies reveal even bigger benefits. An experiment we just published in PLOS ONE showed that when 9- to 11-year old kids were asked to do acts of kindness for several weeks, not only did they get happier over time but they became more popular with their peers. And another big intervention we just finished at a company in Spain showed that asking some employees to be generous to a randomly chosen list of colleagues (we called this our “Secret Santa” manipulation) produced huge benefits (for increasing happiness, connectedness, flow, and decreasing depression) not just for the givers, but for the receivers and even for observers. The recipients of kindness “paid the kind acts forward” and even acquaintances of the givers became happier and were inspired to act more generously themselves.”Smile, you’re in the happiness business.last_img read more

Message isn’t working? Here’s a three-point diagnosis.

first_imgIf your messaging isn’t getting through or your marketing campaign isn’t making a difference, it is probably for one (or all) of these three reasons. 1. Falsely assuming that information results in action. It’s tempting to assume that if people have information, they will act on it. But sadly, information doesn’t equal action. We know it’s healthy to exercise every day – but that doesn’t mean we’re going to do it. Inertia is a strong force. Good causes are forever in conflict with the status quo and business as usual. We can’t just lay out information. We need to create a compelling reason for taking action that beats doing nothing. In marketing terms, we need to improve our reward and lower our price.2. Forgetting that we’re not the audience. The messages that appeal to us aren’t the ones that necessarily resonate with others. Every assumption should be suspect until we understand our audiences’ mindsets. When we assume our audience thinks the way we do, we are at odds with the principles of marketing. We must think like the people we want to reach if we want to succeed.3. Treating marketing as an afterthought. Marketing and communications are often tacked on to a good causes’s efforts at the last minute. In treating marketing as an afterthought, we deprive ourselves of the great benefits that marketing can bring to all our work. A marketing mindset throughout every dimension of our cause can help us design more effective projects, better meet the needs of people we want to help, win us more resources and support, and motivate people to act.last_img read more

Why one jar is not enough

first_imgDuring Labor Day weekend, my husband and I were exploring the Virginia countryside, which included a visit to the Graffiti House. The Graffiti House was used as a field hospital during the Civil War and still houses fascinating graffiti from the soldiers of that time. The building is also the headquarters of the Brandy Station Foundation and serves as a museum and visitor’s center for the nearby Brandy Station Battlefield. While Helen, the volunteer guide, showed us around the main floor of the house, I noticed that instead of having just one central donation jar, there were other donation jars placed around the exhibits and in various rooms. The jars were located in areas where visitors would be the most engaged: in the library where a short film was shown, next to binders where history buffs could research individual names, and near the “Wall of Honor” where visitors could leave their own signatures. I found this to be a good source of inspiration we can all use as year-end fundraising season rapidly approaches. Whether you’re collecting donations through your online fundraising campaigns, at an event, or even with Costco-sized pickle jars, it’s essential to provide easy pathways to give at the point of inspiration. Enable donors to give when they are in the moment of feeling the impact of your work. Don’t assume that someone will be moved to donate and then go on a mad hunt to find a way to give you their money. Some ways to make this work…On your website: Don’t just plop a big, juicy donate button at the top of your website and call it a day. Do that, and then also add links to donate from your blog, success stories, and photo galleries. In your fundraising appeals: Pause for a breath in your next fundraising email and offer direct links to your donation page at strategic points in your story.At your fundraising events: Make it easy to sign up to be a recurring donor on the spot and offer mobile giving options for donors who are in a generous mood, but no longer carry a checkbook.How are you making it easy for donors to give at the moments they are inspired by your work?last_img read more