Animal Olympians Inspire Engineers

first_imgHere are more stories about animals, plants and cells attracting scientists with their astonishing capabilities, proving that biomimetics is one of the hottest trends in science.Nutcracker sweet:  The mantis shrimp won another gold medal after triumphing in the circularly-polarized eye competition.  PhysOrg, New Scientist and Live Science all gave it thumbs up for its club-like hammer claw, found to be the “strongest club in the world” able to deliver a force 1,000 times its own weight without breaking.  Not only that, the clubs accelerate to 10,000 g’s, have the fastest moving parts in the animal kingdom (23 m/sec), and are so durable they deliver a thousand blows before the next molt replaces them.Unsurprisingly, manufacturers of body armor are raising eyebrows with visions of joining the club.  Mantis shrimp use their weapons to break open molluscs and crabs.  They have been known to break aquarium glass with their little karate choppers.  The clubs survive breakage through construction with hard, then medium, then soft layers that distribute the force and inhibit cracks from forming.  The original paper in Science (8 June 2012: Vol. 336 no. 6086 pp. 1275-1280, DOI: 10.1126/science.1218764 ) calls the claw “A Formidable Damage-Tolerant Biological Hammer.”Al G. Lightner, NRG:  Algae and bacteria accomplish a feat green engineers drool over: the ability to harvest light efficiently for energy.  Artificial fuel cells need their secrets to make green energy competitive with fossil fuels (which, by the way, are by-products of plants that used photosynthesis to make the complex hydrocarbons).  PhysOrg reported on new attempts at Lawrence Livermore Labs to use X-ray diffraction to probe the secrets of Photosystem II, the plant antenna where the magic happens and water is decomposed into hydrogen, oxygen and electrons.  The article paid customary lip service to Mother Nature and long ages without explaining how the complex process arose:For more than two billion years, nature has employed photosynthesis to oxidize water into molecular oxygen. Photosystem II, the only known biological system that can harness visible light for the photooxidation of water, produces most of the oxygen in Earth’s atmosphere through a five-step catalytic cycle (S0-to-S4 oxidation states). Light-harvesting proteins in the complex capture solar photons that energize the manganese-calcium cluster and drive a series of oxidations and proton transfers that in the final S4 state forms the bond between oxygen atoms that yields molecular oxygen.Overall, though, the article was about how human designers, using cutting-edge tools to probe the “photosystem II complex” for secrets, have been unable to duplicate what single cells accomplish.  “Doing this study was a monumental achievement that required a large team to make it happen,” one noted.  Why so much effort? “We hope to learn from nature’s design principles and apply that knowledge to the design and development of artificial photosynthetic systems.”DNA Disk:  Hey, DNA is already “the molecule that already stores the genetic blueprints of all living things,” PhysOrg says.  Why not use it for a hard drive?  Drew Endy, a pioneer in synthetic biology at Stanford, was interviewed in the article to explain how he intends to “turn the basic building blocks of nature into tools for designing living machines.”  He’s thinking ahead to applications for waste treatment, medicine, manufacturing and others he can’t even imagine.  As for his DNA hard drive, he didn’t say how the USB interface might work, but he did share his feelings a bit: “What we’re likely to end up with will not look like classical electronics. Biology is beginning to teach us how to be a little bit more sophisticated in our engineering designs, which is a lot of fun.”“Biomimetic” is a trendy word more frequently encountered in scientific papers every year, as in this paper’s title, “Biomimetic emulsions reveal the effect of mechanical forces on cell–cell adhesion” (PNAS, June 1, 2012, doi: 10.1073/pnas.1201499109 PNAS June 1, 2012).  The team in that paper not only studied cells for ideas about adhesion, but used a “biomimetic approach” to doing their science.  The emphasis in these sciences is on (1) understanding and (2) application for the benefit of mankind.Was Darwinism ever “a lot of fun”?  If it was, it was the fun of entertainment: telling tall tales around the cave campfire, not getting at the truth to produce understanding, for the purpose of designing tangible benefits for the world.  All for biomimetics over Darwinism please signify by imitating the mantis-shrimp karate chop on useless speculation. (Visited 30 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

Sous-traiter en Afrique du Sud

first_imgAlors que les societes a travers le monde qui repondent a une pression sur l’efficacite et les prix de plus en plus grande, l’Afrique du Sud devient un emplacement international de choix pour la sous-traitance de processus commerciaux.La sous-traitance des processus commerciaux (BPO) est une tendance mondiale importante et le secteur, estime peser 130 milliards de dollars par an, presente un taux de croissance attendu d’environ 50% pour les cinq prochaines annees.Le BPO implique de delocaliser certains processus commerciaux qui sont habituellement realises en interne par une societe au profit d’un fournisseur de services tiers comme un service clients ou des centres d’appel pour prester des services pour le compte de la societe concernee.Identifie comme un secteur cle au sein de la strategie du gouvernement pour accelerer le taux de croissance economique du pays et creer des emplois, la sous-traitance des processus commerciaux devrait creer 25 000 emplois directs et 75 000 emplois indirects en Afrique du Sud et contribuer jusqu’a 95 milliards de rands a l’economie nationale d’ici 2009.La sous-traitance des technologies d’information (TI) est aussi une activite end developpement en Afrique du Sud grace a la diversite du marche, un savoir-faire de classe mondiale et au contexte d’un pays en voie de developpement qui en font un laboratoire de test ideal pour les innovations.La sous-traitance TI represente plus d’un tiers des 30 milliards de rands du marches des services TI d’apres une etude de 2008 de la societe d’etude et de conseil IDC qui represente la plus grosse part des categories de services de TI.Gartner, le groupe d’etude international, classe l’Afrique du Sud parmi ses 30 destinations de sous-traitance de developpement de logiciels, l’etude de 2007 la mettant a egalite avec Israel dans la region Europe, Moyen Orient et Afrique et proche de l’Australie et de l’Inde au niveau mondial.Appeller l’Afrique du SudD’apres Business Day, le secteur local des centres d’appel a progresse d’environ 8% par an depuis 2003. Il emploie environ 54 000 personnes et contribue a 0,92% du produit interieur brut (PIB) de l’Afrique du Sud.Un programme de financement de BPO appuye par le gouvernement, lance en 2007, vise a ameliorer la competitivite de l’Afrique du Sud et comprend un budget d’incitations aux investissements de 1,1 milliard de rands. Le programme est axe sur:Une strategie marketing au sens large.Un programme de financement public qui comprend une subvention d’investissement et des subventions de formation.Un cadre de tarification en developpement pour les telecommunications.De avantages concurrentielsL’Afrique du Sud presentent de nombreux facteur favorables, comme:Des niveaux de services de rang mondial du personnel des centres d’appel.Une large base de connaissances en matiere de fournisseur de services et de gestion, associee a des connaissances en matiere de services financiers, surtout en matiere d’assurances, d’hypotheques et de traitement et collecte de prets.Un fuseau horaire partage avec l’Europe.Un niveau d’anglais courant eleve associe a de accents anglais neutres qui sont facilement compris sur les marches occidentaux.Un taux de change favorable.Un fort soutien public.Encouragements publics, comme des subventions pour les start-up et les expansions et des prix reduits des telecommunications.Un secteur des telecommunications moderne et en developpement.Le gouvernement prend des mesures pour garantir une capacite haut debit plus disponible qui permettra des appels telephoniques internationaux moins chers. De gros projets sont aussi en cours pour installer des cables de fibre optique sous marins le long des cotes est et ouest de l’Afrique afin d’augmenter la connexion du continent avec le reste du monde.Le monde en un seul paysLes societes internationales qui ont deja choisi l’Afrique du Sud comme destination de BPO comprennent IBM, Fujitsu Siemens, Lufthansa, Virgin, Sykes, Avis et Car Phone Warehouse.L’engagement de l’Afrique du Sud a l’egard du secteur BPO a ete souligne en 2007 par la decision de construire un centre d’appels de 125 millions de rands et 1 500 places dans la zone de developpement industriel de Coega en dehors de Port Elizabeth dans la provinde d’Eastern Cape.Le Parc BPO s’etend sur cinq hectares dans le quartier des services commerciaux de Coega et comprend des lieux de formation et un espace de loisirs. La societe de gestion a declare que l’espace etait conçu pour prevoir differents scenarios et pourrait accueillir differents investisseurs.Les autres investissements recents sont : En mai 2008, la multinationale petroliere Royal Dutch Shell a ouvert un centre d’appels au Cap. Le centre offrira des services aux clients de Shell en Belgique, au Luxembourg et aux Pays-bas, avec des operateurs afrikaans natifs qui seront formes au neerlandais et au flamand.  En novembre 2007, le geant de sous-traitance de processus commerciaux base aux USA TeleTech a commence la construction d’une nouvelle usine en dehors du Cap, sa premiere base sur le continent africain. Derniere mise a jour de l’article : Septembre 2008SAinfo reporter. Sources (sites en langue anglaise) :South Africa YearbookBusiness Process Enabling South AfricaDepartment of Trade and IndustryCoega Development CorportationBusiness Daylast_img read more

5 Easy Tips For Creating an Awesome Title Sequence

first_imgGrab your audience from the get-go with a perfectly executed title sequence!In terms of production value, the difference between a project shot for $10,000 and one shot for $1,000,000 isn’t all that different any more. Cameras like the RED EPIC DRAGON have opened up the ability for low budget filmmakers to create final products that can rival productions with many times their budget.Yet, no matter how good the camera tech gets, there are always going to be certain elements that can give away a low budget film – one of which is the opening title sequence. Most commonly, low budget films make one of two choices when it comes to their opening titles. They will either:A) Go overboard and attempt to create a heavily animated After Effects style title sequence, or…B) Will keep things simple and overlay text on the edit itself, or on a black background.Unless you are a professional After Effects artist, I would always recommend going with option B. Attempting to create an elaborate title sequence by yourself will not work 99% of the time, and the vast majority of projects simply don’t need it. In fact, the current trend today with films of all sizes is leaning towards fewer titles (if any) up front, and going for a more minimalistic approach with regards to the design.While there is no such thing as a one size fits all solution for any creative choice, I do recommend following these 5 tips which will keep you basic titles looking clean and professional:1. Keep the font small.One of my biggest pet peeves is watching the title sequence of an independent film, only to be completely thrown off by awkwardly sized titles. There is no reason to have opening titles take up half of your screen real estate, and unless you are intentionally going for a certain look (such as block text that covers almost the whole screen), keep your titles nice and small.I recommend finding a size that is just comfortable enough to read without squinting your eyes, but not much bigger than that. The main title card with the film’s name is the exception to this rule, and you can always have that title appear much larger so it stands out from the rest. However, for any and all other titles, small is almost always better – so never up your font size unless absolutely necessary.2. Choose a tasteful font.This one is going to sound like a no-brainer, but one of the biggest faux-pas that I see with regards to titles are really poor font choices. I highly advise not using any textured fonts. In other words, fonts that have a grungy or spray painted look (or anything else overly stylized) can look very cheap.Again, there are exceptions to this rule as well, but typically clean and simple fonts will always work better. Keep in mind that if your film is successful, it will hopefully be seen for many years to come. So, the last thing you want is to get stuck with a font that ends up dating your movie.While not specifically focused on filmmaking, here’s a great roundup from Grantland’s Rembert Browne that explores the hilariously dated universe of 90s sitcom openings.3. Don’t animate the titles.A few years ago, a trend started that involved animating titles to match the picture. So, for example, there might be a shot of a bus crossing the screen, and then the titles might follow along behind it. This fad has largely died off, yet so many indie filmmakers are still attempting to animate their titles to elements on the screen in hopes that it will add some production value.Simple is always better in my opinion, and 9 times out of 10, you are going to be better off just fading in a static title over picture (or black) than animating it to achieve an unoriginal effect.4. Use framing guides.I can tell from a mile away when an editor hasn’t used framing guides with their titles. One title will fade into the next and they will just be slightly off from each other. Or a main title that is supposed to be centered will feel like it’s off to one side or the other.It takes you practically no time to turn on your framing guides and snap your titles to the right position on the screen, so whatever you do, please make sure you don’t skimp out on this step.5. Avoid drop shadows.I mentioned above that certain font choices can really date the look of your film, and the use of drop shadows can pose the same issue. Drop shadows can look okay in certain circumstances, especially when they are part of the overall aesthetic of the film’s brand, however they should never be used simply because the text needs to stand out more. For example, if you are trying to put one of your title cards on a shot that has a high contrast background, and the title isn’t showing up properly – you might be tempted to add a drop shadow. This is the logical thing to do, but at the same time it will change the overall feel of your titles. If you absolutely have to use drop shadows, then go for it – but just make sure that you use them across the board on all of your titles so at least there is a sense of consistency.Interested in reading more about the art of the title sequence? Check out these articles from the PremiumBeat blog.Creative Inspiration: The History of the Title SequenceCreate a ‘True Detectives’ Style Title Sequence in After EffectsCinema 4D Tutorial: Create Animated Title SequencesWhat are some of your favorite movie title sequences? What’s the secret to making a title sequence stand out? Let’s discuss in the comments below.last_img read more

Halep in line for No. 1 after Cincinnati semifinal win

first_img“I think she played very solid, not missing much and obviously serving well. Everything started, I think, in the first game of the first set.”Muguruza took charge early, breaking Pliskova in the first and last games of the first set.She gained a second-set edge with a backhand winner on break point for a 4-2 lead before closing it out in 1 hour, 19 minutes.Stephens, playing her fourth tournament since returning from January foot surgery, also was playing a third match in a span of 24 hours.“That’s never easy,” she said. “I’m going to go with that. I didn’t play that badly. She was a little fresher. It was just not a great day.”The 11th-ranked Dimitrov, who lost in the last year’s semifinal to eventual champion Marin Cilic, had just one double fault and finished with nine unforced errors to No. 19 Isner’s 28 in the 2-hour, 3-minute match. The Bulgarian will play the winner of the semifinal between Nick Kyrgios, who knocked out second-ranked Rafael Nadal in straight sets in a Friday quarterfinal, and David Ferrer.“Today was, I think, one of those matches that I really had to just be patient,” Dimitrov said. “I think that that was the key. I knew I’m not going to have that many rallies against John. I knew that he’s going to serve big, bold serves. I just had to be very composed and use every opportunity that I had. I think in the end of the match, it was just a few points that made the biggest difference for me. I’m just happy obviously with the win, but I’m just happy with the way I kept myself together throughout the whole match. Just remained calm in those tough moments. I mean, I know it’s nerve-wracking from outside, but it’s even tougher when you’re in there and have to receive a serve that comes 141 mph.”Dimitrov’s composure was the key, according to Isner.“The difference was he was a lot more decisive at the big moments,” Isner said. “He was a little calmer as well — a little more free-flowing in big moments. I thought he played a high-level match. He certainly is in good form. I played well enough to beat a lot of players today — just not him.”Kyrgios and Ferrer displayed remarkably efficient serving in their nightcap. They combined for six break points, converting none. The fourth-ranked Muguruza reached her first W&S final with a 6-3, 6-2 victory over defending champion Pliskova.The men’s final will feature two first-timers. Grigor Dimitrov outlasted John Isner 7-6 (4), 7-6 (10) in the first men’s semifinal. Nick Kyrgios beat David Ferrer 7-6 (3), 7-6 (4).FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutHalep, seeking her first No. 1 ranking, has yet to drop a set in the tournament and appears to be peaking at just the right time.“I think I played my best match on hardcourt so far,” said Halep, who can become the first Romanian woman to be ranked No. 1. “It felt great. I moved very well today. From the first point, I felt like I was going to play good tennis.” Brace for potentially devastating typhoon approaching PH – NDRRMC SEA Games in Calabarzon safe, secure – Solcom chief The final Sunday will be the first on American soil for Muguruza, who lost to Pliskova in last year’s W&S semifinals after losing to Serena Williams in the 2015 finals. The Spaniard had lost six straight matches against Pliskova since winning their first in 2013.“I was very precise with my shots,” said Muguruza, who is 2-1 in her career against Halep, though the two haven’t played since 2015. “I wanted to be more aggressive and take my shots. I felt pretty good out there – under control. Everything went my way.”Muguruza won when Pliskova sailed a forehand long on the fifth match point. Pliskova, who played part of one match and all of another Friday after rain forced postponements Thursday, had 28 unforced errors to Muguruza’s 13.Muguruza was coming off playing the tournament’s longest match, a 2-hour, 45-minute three-set win over Svetlana Kuznetsova on Friday. That followed a 2-hour, 18-minute win over Madison Keys on Thursday, when she fought off three match points.“I don’t think I played my best tennis today,” Pliskova said. “I think the energy was pretty low from my side. Obviously, a tough schedule for me the last two days – three matches in about not even 24 hours.ADVERTISEMENT Favorites to win, PH triathletes reminded not to be complacent Chief Justice Peralta on upcoming UAAP game: UP has no match against UST PLAY LIST 01:00Chief Justice Peralta on upcoming UAAP game: UP has no match against UST00:50Trending Articles04:11Robredo accepts Duterte’s drug czar post appointment01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Read Next UPLB exempted from SEA Games class suspension LATEST STORIES SEA Games: PH’s Alisson Perticheto tops ice skating short program LIST: Class, gov’t work suspensions during 30th SEA Games MOST READ LOOK: Venues for 2019 SEA Games MASON, OH – AUGUST 19: Simona Halep of Romania returns a shot to Sloane Stephens during Day 8 of the Western and Southern Open at the Linder Family Tennis Center on August 19, 2017 in Mason, Ohio. Rob Carr/Getty Images/AFPMASON, Ohio — Simona Halep moved within a victory of the No. 1 ranking.The second-ranked Halep needed just 54 minutes to cruise past Sloane Stephens 6-2, 6-1 on Saturday in the Western & Southern Open semifinals, and can displace Karolina Pliskova as the top of the ranking with a victory over Garbine Muguruza on Sunday.ADVERTISEMENT WATCH: Streetboys show off slick dance moves in Vhong Navarro’s wedding Catriona Gray spends Thanksgiving by preparing meals for people with illnesses Don’t miss out on the latest news and information. View commentslast_img read more

Ind vs Aus T20 World Cup Live Blog; Live cricket scores and commentary

first_imgAt times, two innings of a Twenty20 match can appear as though they were played on two different continents. So it was on Friday, when India’s batting appeared to have taken place on a slow and low R Premadasa Stadium deck while Australia’s openeRs  seemed to bat on a flat, even-paced one at the Sydney Cricket Ground. Shane Watson (72 off 42 balls) registered yet another half-century – to go with his three-wicket haul – and David Warner made an unbeaten 63 off 41 balls as Australia crushed India by nine wickets with 31 balls to spare in their opening Super Eights game here. Having chosen to bat, India posted 140 for seven, which was pretty much par for the couRs e, given the preceding low-scoring thriller between Pakistan and South Africa. But a short, sharp shower in the fiRs t over of the chase seemed to freshen up the pitch beyond recognition, and the Aussies’ strokeplay was also assisted by some rubbish bowling by four of India’s five specialist bowleRs . While India managed just two sixes in their innings, the two Ws hit 10, with Watson dealing almost exclusively in the big hits. He slammed seven of them, peppering all parts of the ground at will, and with Harbhajan Singh, Piyush Chawla, R Ashwin and Irfan Pathan bowling a lot of short balls, his favourite pull shot was often on display. Watson thus won his third successive man of the match award, despite falling to Yuvraj towards the end. Warner played the perfect foil, going a little slower but hitting the ball as well, though he was lucky to be unbeaten after surviving two very close lbw appeals from Zaheer Khan. The senior left-armer bowled with venom on his return to the team, and was the only positive for India. Earlier, the pace of Watson, Pat Cummins and Mitchell Starc seemed to rattle the Indians. In the space of seven balls at the halfway mark of the innings, India’s middle-order had virtually served the game to Australia on a platter with Yuvraj Singh, Irfan Pathan and Rohit Sharma’s dismissals reducing them to 74 for five. It was Suresh Raina’s 19-ball 26 and Ashwin’s unbeaten 12ball 16 that helped them regain some respectability. Aussie skipper George Bailey surprised one and all by handing the new ball to part-time off-spinner Glenn Maxwell, but Gautam Gambhir negotiated the first few overs with ease to give India a good start. But at the end of the third over, Gambhir was run out in a freak way, as Cummins kicked the ball onto the stumps at the striker’s end. Virat Kohli began like a man possessed, punching a back-ofa-length ball from Starc to the boundary, before Pathan took over the scoring, smacking a straight six and a lofted off-side four against Shane Watson. India reached 50 for one after six overs , but Cummins delivered on his promise to rattle them with short balls, getting Kohli caught off a top edged pull. Watson then produced a double breakthrough with the wickets of Yuvraj and Pathan, and Rohit misread the line of Starc’s angled delivery from around the wicket and lost his off stump. The final flourish through Raina and Ashwin was too little too late for India, after Cummins & Co. had kept things tight. The youngster finished with two for 16, while Watson took three for 34. ScoreadvertisementInd vs Aus T20 World Cup:MATCH SUMMARY: Hard to explaining the bowling show from India. Yes, there was a shower and gripping the ball could have been more difficult for the spinners but India seemed to have lacked a plan B. There was nothing else to fall back on. Once the spinners failed, Dhoni went on to try all his part timers as a gamble. Nothing worked though. Watson and Warner continued their stupendous run as an opening pair and knocked the wind out of India with some explosive batting. This is the 7th consecutive loss for India at the super 8 stages in T20 championships. They are yet to win at this stage since that final of 2007.10:25 pm | 14.5 overs: It’s all over and Australia win by 9 wickets. Ashwin to Glenn Maxwell, 1 run, there it comes. A misfield by Zaheer at cover gives Glenn Maxwell a single and the game for Australia. An absolutely comprehensive victory this. This will be very hard to take for India.Glenn Maxwell, right handed bat, comes to the crease10:15 pm | 13.3 overs: WICKET! Finally a wicket for India. Yuvraj to Shane Watson, out Caught by (sub)Manoj Tiwary!! A wicket finally. Not too short from Yuvraj, Watson gets back and slaps it straight into the hands of short extra cover. Tiwary takes the sharp chance and flings the ball up in delight. His enthusiasm is not shared by many other Indian fielders. Watson has played his part in demoralising them. Shane Watson c (sub)Manoj Tiwary b Yuvraj 72(42) [4s-2 6s-7] (Aus 133/1 in 13.3 overs)advertisement10:09 pm | 12.5 overs: Rohit Sharma to Warner, 1 run, fuller length, Warner pushes it down to long off for a single and brings up his 8th T20I FIFTY. This has been a fabulous knock.10:00 pm | 10 overs: Irfan Pathan to Shane Watson, 1 run, the 100 comes up in no time. Shane Watson (53) and David Warner (45) are still in the middle.9:58 pm | 9.4 overs: Irfan Pathan to Shane Watson, FOUR, Shane Watson has suddenly raced past Warner and gets to his FIFTY. Poor bowling though. On the pads with fine leg up in the circle. Watson flicks it with ease. Ninth fifty in T20Is for Shane Watson.9:45 pm | 6.4 overs: 50 up for Australia and their openers are still in the middle. Harbhajan to Warner, FOUR, terrific placement from Warner, Harbhajan keeps it flat from round the wicket, Warner goes deep in the crease and pulls it right between deep mid wicket and long on.9:36 pm | 3.6 overs: Zaheer to Shane Watson, no run, very loud appeal turned down. It was straight and on middle. Australia are 22/0 at the stage with David Warner (16) and Shane Watson (5) are at the crease.The players are walking out already. So are the umpires.Looks like it is just a passing shower, the crowd has got excited. The covers are being removed. We should have play in a short while9:15 PM: The rain has got heavier and the umpires decide that it is time for the groundstaff to do their job, the players rush to the confines of the dressing room. Rain stops play9:10 pm | 0.1 overs:  Ashwin to Shane Watson, no run, flighted delivery outside off, some bounce for Ashwin, Watson punches it to coverShane Watson and Warner are at the crease. Shane Watson is on strike. Ashwin will open the attackINDIA INNINGS: A decent score on this pitch. India started well but lost their way towards the middle of the innings. The pitch is showing signs of slowing down, it has not been all that easy to play strokes. Irfan struggled his way to 31, Raina played a neat little cameo. India have the runs on the board and the bowlers to defend this. Join us in a short while for the chase..9:03 pm | 19.6 overs: INNINGS! Shane Watson to Ashwin, 1 run, full ball outside off, Ashwin gets across and drives it to the right of point, the batsmen settle for a single, India end up on 140Harbhajan Singh, right handed bat, comes to the crease9:00 pm | 19.3 overs: WICKET! Raina was playing well, but could not clear Maxwell in the deep… Shane Watson to Raina, out Caught by Glenn Maxwell!! Raina falls after playing a decent hand, this was a length ball outside off, Raina was looking to go over extra cover, does not time it all that well, gets it right off the toe end and straight to long off. Maxwell accepts the offering with glee. Raina c Glenn Maxwell b Shane Watson 26(19) [4s-4] (India 137/7 in 19.3 overs)advertisementRavichandran Ashwin, right handed bat, comes to the crease8:42 pm | 15.6 overs: WICKET! Captain Dhoni falls! P Cummins to Dhoni, out Caught by George Bailey!! Dhoni falls and India slump futher, this was a slow and wide ball, Dhoni reaches out for the drive, gets it right off the toe end of the bat and presents a straight forward catch to Bailey at short extra cover. Cummins strikes another body blow for India. Dhoni c George Bailey b P Cummins 15(21) [4s-2] (India 104/6 in 15.6 overs)8:36 pm | 14.4 overs: Brad Hogg to Dhoni, 5 wides, bonus runs for India, the googly goes wrong, spins down the leg, Dhoni lets it go, Wade can’t collect it either, the ball races away to the fence, brings up the 100 for India.MS Dhoni, right handed bat, comes to the crease8:22 pm | 11.1 overs: WICKET! Another one takes a walk… Starc to Rohit Sharma, out Bowled!! Australia are on fire and India lose another one, exceptional bowling from Starc, comes from round the wicket and angles it back into Sharma, he was caught in the crease as he looked to defend, the ball stays a tad low and crashes into the off-stump. India have lost their fifth wicket. The ball deflected off the pads, but Sharma was beaten for sheer pace. Rohit Sharma b Starc 1(2) (India 74/5 in 11.1 overs)Suresh Raina, left handed bat, comes to the crease8:20 pm | 10.6 overs: WICKET! And Pathan who was holding fort all this while falls… Shane Watson to Irfan Pathan, out Caught by Cameron White!! Soft dismissal for Pathan, this was full and on the pads, Pathan clips it sweetly but straight to White, he makes a sharp catch look easy, India are losing the plot in the middle overs. Irfan Pathan c Cameron White b Shane Watson 31(30) [4s-2 6s-1] (India 74/4 in 10.6 overs)Rohit Sharma, right handed bat, comes to the crease8:15 pm | 10.1 overs: WICKET! And Yuvi walks… Shane Watson to Yuvraj, out Caught by Glenn Maxwell!! As I say, Yuvraj has perished, this was short and on the stumps, sticks in the pitch and does not come onto the batsman, Yuvraj plays the pull a bit too early, gets a thick top-edge that goes high in the air and drops in the safe hands of Maxwell at deep mid-wicket. Yuvraj c Glenn Maxwell b Shane Watson 8(10) [4s-1] (India 70/3 in 10.1 overs)Yuvraj Singh, left handed bat, comes to the crease8:02 pm | 7.2 overs: WICKET! Big wicket for Aus, Kohli falls! P Cummins to Virat Kohli, out Caught by Christian!! The short ball has done the trick, Cummins bangs in another short ball, Kohli was in no position to play the pull, gets it high off the bat, Christian runs back from mid-off and takes the skier with both hands. A rare failure for Kohli. Good catch in the end, the ball seemed to going away all the time. Virat Kohli c Christian b P Cummins 15(13) [4s-2] (India 56/1 in 7.2 overs)7:52 pm | 5 overs: India are 42/1 at the stage with opener Irfan Pathan (15) and one-down batsman Virat Kohli (8) in the middle.Virat Kohli, right handed bat, comes to the crease7:42 pm | 2.6 overs: WICKET! And Gambhir departs on the last ball of the over… P Cummins to Irfan Pathan, out Gambhir Run Out!! Gambhir falls after looking good. This was banged in short from Cummins, Pathan fended at at that, gets a thick inside edge onto his body, Gambhir called for a quick single, he had to go wide off his stride as Cummins rushed forward, Cummins wins the race, kicks the ball onto the stumps with Gambhir inches short of the popping crease. Gambhir run out (P Cummins) 17(12) [4s-3] (India 21/1 in 2.6 overs)7:38 pm | 1.5 overs: Starc to Gambhir, FOUR, beautifully played, width from Starc, Gambhir waits for the ball, throws his hands at that and gets it into the gap between point and cover point, no need to run for those7:35 pm| 0.6 overs: Glenn Maxwell to Irfan Pathan, leg byes, 1 run, Maxwell drifts one on the pads, Pathan looks to paddle it fine and misses, the ball rolls off the pads and behind the keeper, the batsmen take a single7:30 pm | 0.1 overs: Glenn Maxwell to Gambhir, 2 runs, fab shot, that deserved a boundary, this was tossed up outside off, Gambhir gets well forward and drives it past cover, the ball slows down near the ropes and the batsmen scamper across for a second runGambhir and Irfan Pathan are at the crease. Gambhir is on strike. Glenn Maxwell will open the attack Welcome back. Time for the national anthems. Pathan will, in all probability, walk out to open again. Got to be very interesting.Sehwag has been left out to make way for the fifth bowler.Bailey: “We have the same team. This wicket will be slower and lower. The spinners will play a big part. India have real depth in spin bowling and in their batting.”Dhoni: “We want to put runs on the board. The wicket is on the slower side and the spinners will be useful. Dinda and Balaji are out and we are playing three spinners. Ashwin and Piyush Chawla can bat. Sehwag is not playing this game.”7:00 pm | TOSS: India have won the toss and elected to batTeamsAustralia (Playing XI): David Warner, Shane Watson, Michael Hussey, Cameron White, George Bailey(c), Glenn Maxwell, Daniel Christian, Matthew Wade(w), Brad Hogg, Pat Cummins, Mitchell StarcIndia (Playing XI): Gautam Gambhir, Irfan Pathan, Virat Kohli, Yuvraj Singh, Rohit Sharma, Suresh Raina, MS Dhoni(w/c), Piyush Chawla, Harbhajan Singh, Ravichandran Ashwin, Zaheer KhanImp news: Just heard that Virender Sehwag has been ruled out for today’s Super 8 match due to an injury.Team News:India: In their last group stage game, India went in with a team that saw quite a few changes. Harbhajan Singh and Piyush Chawla were brought in to the side and R.Ashwin and Zaheer Khan were rested. That change led to England being bowled out for a paltry score of just 80, with Harbhajan and Chawla managing to take six wickets collectively. With “the Turbanator” and Chawla coming good, Mahendra Singh Dhoni will have to think twice before opting to exclude either spinner when they take on Australia, a side that also has shown some difficulties against spin in the past.Australia: George Bailey has made it clear that his side are ready for the spin challenge and has acknowledged that this Indian bowling line up needs to be treated with respect. He has also stated that his side aren’t totally dependent on Shane Watson and that they can do well as a team. “Do well” is exactly what they have done so far in this tournament. First the Australians demolished Ireland and after hammering West Indies all over the park for nine overs, they were helped by some rain as the Duckworth and Lewis method ruled in their favour.last_img read more

The Power of Long Tail Keywords: an Interview with HubSpot’s Favorite 80’s Hair Metal Guitarist

first_img He had an interesting story to tell recently, and we thought our blog subscribers would like to learn more about a recent lead of his that turned into a sale. Andrew Quinn: mild mannered sales trainer by day, scary 80’s hair metal guitarist by night. , fine brewers of Jean Sam Adams Download our (full disclosure: we sit next to each other on the 5th floor of One Broadway, Cambridge) Andrew: Jeanne: SEO for Lead Generation Kit that made sense to my prospect, and in the geography that I was willing to travel and play in.  We are a niche band, and we want to stay in Eastern Massachusetts, getting the best gigs possible, here.  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack that helped to find my band, Wildside, was “80’s cover band in Boston area”.  And, because I optimized my I looked for a market segment that there wasn’t much competition in, and since 80s music is tough to play, I thought there was an opportunity for my band.  It’s really worked out for us.  And, we were able to have fun with the site.  convert site visitors into leads Andrew: Wild Side band website Jeanne: Well, the Originally published Jan 1, 2010 1:00:00 PM, updated October 20 2016 I have form and a Keyword Optimization I thought about the Almost everyone that works at HubSpot has an avocation that absorbs them off-hours.  Most are avid ping-pong enthusiasts, sci-fi addicts, or foodies.  Not many – if any – are into heavy metal, particularly 80s “hair bands”.  Of course, we have one such individual.  He is our main man in the training area responsible for graduating successful inbound marketing specialists, consultants, customer success managers, engineers, and marketers. long-tail keyword for paying gigs.  I keep my show schedule up-to-date and I post YouTube videos from recent performances.  Andrew: on every page, so that I can Andrew: : for that key search term and 421 others by using Keyword Grader, my band was found by the words and phrases , Andrew, I overheard you talking to someone yesterday about a gig for your band.  Can you tell me where the lead came from?   If you could give one piece of advice to someone thinking of starting to work on their web presence, what would it be? ew: Topics: Learn moreabout how you can optimize your site to get found online in searchengines to generate more leads for your business. Jeanne: Any final thoughts? ne: . call to action Andr ale, lager, and beer.  They want us to play at their 25th anniversary party at Lansdowne Pub in Boston on January 20th. searchengine optimization for lead generation kit Doors open at 8 PM.  Tease your hair and bring a friend! Jeanne:  How do you come up with relevant content for your site? What did you do to make your site special? Boston Beer Companylast_img read more

How to Ensure Your Leads Ignore Your Nurturing E-mails

first_img Originally published Apr 20, 2010 11:05:00 AM, updated October 20 2016 Don’t include one of those silly calls to action.   Granted, images won’t guarantee a trip interrupted by the SPAM filter, but they certainly help.  At worst, your leads’ email programs don’t render them, and you end up with ugly images.  At best, your leads open your email and roll their eyes at the “artwork”.  Either way, you’re well on your way to the Delete key. Make it look exactly like a newsletter. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Write only about your product or service. Lead Nurturing   “Cut your IT costs with virtualization!” “Free Seminar!” “Get your V!agra now!”  All of these (and probably many others that you can think of) guarantee that your email will be ignored.  As a free bonus, many of these might even help your email go straight to the SPAM folder! . Write a canned subject line. If your newsletters already don’t get people’s attention, use this opportunity to try them out again!  And the more impersonal the better, so that your leads truly don’t feel like you’ve given any effort to nurturing them.  Unsubscribe link, here we come! Lots and lots of images. But seriously, folks, the bottom line is that you need to provide good, useful content with a compelling subject line, a personal message, and a sound late-funnel call to action.  It’s going to take more work, and you’ll have to actually provide value, but you’ll end up with better leads and more customers in the end. freezelight Image courtesy of You and your sales team have spent hours and hours developing sales-y content; this is the perfect place to use it!  It doesn’t matter at all that your lead has already seen this on your website.  It doesn’t matter that it provides zero true value to help your lead solve their problems, it helps you get your message across!  Right?  Right?  Well, okay, so maybe they’ll tune it out immediately, but it’s a great way to pat yourselves on the back while turning off your leads. Topics: For fun, let’s look at the other side of the coin–how to guarantee you’ll be ignored. And certainly don’t link it to a landing page! If your leads make it through your subject line, many images, and sales-y content, you definitely don’t want to make it easy to follow up with you!  For that matter, don’t include a real reply-to address either.  Hey, if your leads can’t figure out how to connect with you, they don’t deserve to give you money.last_img read more

Website Redesign SEO Mistakes to Avoid

first_img Originally published Sep 7, 2010 3:00:00 AM, updated July 28 2017 We’ve already discussed what you need to think about before you even begin your website redesign project , now we’re going to discuss what SEO elements you need to keep in mind once you start the process.Free Workbook: How to Plan a Successful Website RedesignOnce again we turned to our well versed team of HubSpot Partners to gain insight into how they approach the process.Don’t Lose Sight of Your Old SiteSure, your website might need a redesign, but that doesn’t mean everything you currently have is terrible. Partner Tony Meister of NetSolutions Group says “the biggest mistake…would be to leave out 301 redirects consequently sacrificing all the work that was done to get the rankings. On that end, another mistake would be to neglect [thinking] about navigation structure and how the [old] site effectively leverages SEO in the subpage hierarchical navigation.”Even if you do decide to completely redo the navigation, Tony’s first point holds true. Your old site hopefully had some SEO rankings that you, at some point, invested time (either in content creation, keyword research or more) to get. Make sure everything is done correctly in order to not waste the time you’ve already spent on it.Make Sure SEO is Always Being EvaluatedYes, SEO is not the end all to be all when you are redesigning your site. However, that doesn’t mean that it should be overlooked in favor of design, content, etc. Top Line Results’ Todd Hockenberry states, “SEO is [often] an afterthought and not the primary driver that it should be.” While SEO might not be as visually appealing as a great website header or logo, think about which one is more likely to bring leads to your site and invest your time wisely.The SEO ScoopSure there are some people who get downright giddy when they talk about SEO. You may or may not be one of those folks. But even if you aren’t, any good website designed with inbound marketing in mind takes into account SEO strategies. No matter how gorgeous your new site looks, if visitors can’t find you online, no one is going to be able to appreciate your hard work and you certainly won’t see the benefits. Website Redesign Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Discover YOUR Marketing Super Power [Decision Tree]

first_imgIt’s a bird! It’s a plane! Oh wait, no, it’s just a marketer.Despite all my hard work, I probably won’t be able to fly without spending a couple hundred bucks and 2 hours waiting for airport security. (Also, I hear laser vision doesn’t work as well when you’re wearing glasses.) But just because my super hero dreams have been shattered, doesn’t mean you shouldn’t celebrate your super hero abilities … your super hero marketing abilities.That’s right. Even if we can’t fly faster than a speeding bullet, we all still have certain marketing super powers that we should be proud to celebrate. Some of us know our strengths already, and some of us may still be trying to find them. Either way, if you’ve ever wondered what makes you and your colleagues such effective marketers — the Bruce Wayne of blogging, the Incredible Hulk of Analytics — this fun little decision tree is for you.So, are you ready to find your marketing super power? Figure it out now so you can keep flexing those marketing muscles of yours. Alright, have you found your marketing super power? Great! Now, like true marketers, let’s analyze it so we can learn what it means ;-)What Your Marketing Super Power MeansThe Blogger: You are the master of written content! As a super hero blogger, you are truly in tune with and knowledgeable about your particular industry. Not only are you driven by your passion for marketing, your industry, and the written word, but you’re also mind-blowingly organized. Most likely trained by blog writing ninjas in the mountains of Tibet (kind of like Bruce Wayne), you’re pretty much Batman (or Batwoman), but better because, well, you blog.With this great power, comes tons of research! It’s no secret that a blogger’s best friend is timely and accurate information. So, be sure to stay on top of industry news, statistics, and new studies to provide your readers with the highest quality, most relevant content possible.The Social Butterfly:As a social media mastermind, you’ve got to stay focused on how to maintain meaningful relationships between your brand and its many fans, tweeps, and connections. Remember, your greatest tool is your ability to relate, connect, and use thoughtful content to keep people engaged. Make them love your brand as much as they love you! Each social network has its own nuances, and it’s up to you to discover them to best reach your audience.The Analyst:We’ll call you the Professor X of your marketing team, always keeping a cool head and logically finding solutions and better practices for improving your company’s marketing strategies. Remember to keep your eyes on market conditions and changes in your industry that may affect your company’s performance, and make suggestions to help battle these changes.The Optimizer: As the optimization expert, you must understand how your work affects both Sales and Marketing. You should make recommendations to your team on how to best optimize their landings pages and content by changing URLs, replacing graphics, adding keywords, changing layout, and editing forms. And don’t forget to try new, innovative ideas when optimizing anything for your company!This decision tree didn’t cover all areas of marketing — was your marketing super power left out? Share your super power, and what qualities make for excellent marketers in the comments. Originally published Jan 16, 2013 4:15:00 PM, updated October 20 2016 Marketing Advicecenter_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

51 Ridiculous Keywords Google Won’t Let Me Track Anymore

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack This post originally appeared on Inbound Ecommerce, the ecommerce section of HubSpot’s Inbound Marketing blog.It’s been a busy month for Google, the 50 billion pound gorilla of the search world. Even my dog, Zoe, got in on the analysis. She wrote an article for her blog (that’s right, she has a blog … and a Twitter account …) summarizing her opinions on the changes from Google.If you’re not sure what changes I’m talking about, earlier this month, Google decided to encrypt all keyword data — except for keyword data from ads, of course.We’ve been trying to provide you with content on how to deal with the changes if keyword traffic analysis was part of your strategy. Personally, I’ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases. Sometimes I’ll find keyword phrases that are basically blog articles writing themselves! For example, one of our recent articles was inspired in part by discovering someone had hit our website searching for “how do I sell to people in the awareness phase of the buying cycle”.However, my dog had a slightly different use for this data — one of her favorite activities was writing about the weird keywords she does get traffic from. Sadly, that will have to end, but for your entertainment I decided to do some diving to see what kinds of amusing keywords we here at HubSpot get traffic for … that are totally random and irrelevant. (Note: These are straight from our historical keyword data, so the misspellings are intentional.)Google Keywords We Won’t Miss Being Able to Track1) “i want you tagline”I’m really hoping this is some Valentine’s campaign we wrote about, and not someone looking for a pickup line.2) “horseless headsman pumpkin carving pattern”A horseless headsman could just, like, buy a horse? Right?3) “people who don’t care about others facebook quotes”Not sure if that’s really mean or highly relatable. Either way, hope we helped!4) “black humpback whale jewelry”My personal hope is that they were looking for jewelry to give as a gift to their friend, who’s a black humpback whale.5) “catchy headlines about love”We at HubSpot are known for being hopeless romantics. Not even joking.6) “why somebody interest working at target”I’m sure Target is a great company to work for! I guess. I don’t really know I’m just being positive.7) “like facebook but better”If you find an answer to this, lemme know. I’ll be an investor.8) “what to say on store intercom if child is lost”Aren’t there codes and procedures for this? I’m concerned we showed up as an informational source. I feel that if this is your responsibility that you should already know this.9) “keywords in the ocean”There’s a joke in here somewhere. Keyword fish? Lots of people think my Inbound Commerce methodology looks like a fish … ok I’m really reaching here.10) “boring writing”Now Google is just being hurtful. I think our writing is quite good. Most of it anyways. We’re kinda jumping the shark with this post.11) “automated jokes”So a robot walks into a bar and orders a beer and asks the bartender how much. Bartender is in a great mood and says “For you buddy, no charge.” The robot shuts down.Get it? Automated robot? He had no charge? Ok moving on …12) “is it hard running a business”Yes. At least that’s what Brian Halligan tells us.13) “adverts that bring down other brands”That’s just mean. And probably ineffective. Don’t chase your competitors. Lead them.14) “what percent of people pay companies on time”I always pay on time, except when the rent is too damn high.15) “cheat to get 10000tweets”Cheaters never prosper, friend.16) “free email spam sender”Spammers never prosper, either. Let’s face it, they’re just really uncreative cheaters.17) “can you retweet something about yourself”You’re so vain, you probably think this tweet is about you. Also, yes you can. I do it all the time.In other news, I’m vain.18) “sick of being customer serice rep”Come work here. Customer Support Rep happiness is literally a metric we track. Who wants to talk to someone who’s sick of their job at the moment when they need support?19) “do you remember better with bullet points or number”… I honestly don’t know. Is someone studying this? Seems like someone should.20) “can people have a relationship through social media”But I would tweet 500 times, and I would tweet 500 more, just to be the man who tweeted 1,000 times to TwitPic at your door …21) “scary costumes list”HubSpotters are also known for their creative Halloween costumes. This year I’m going as an MQL.22) “elvis presley & the jamaican wailers”Thank ya, thank ya very much mon! (try reading that in both accents in your mind, it gets funny over time).23) “how to make your business facebook”Go back in time and take over Mark Zuckerberg’s life. Just be careful. Terrible things happen to wizards who meddle with time, Harry. #ImANerd24) “living in parents basement”… I … I have nothing for this one. Do what you gotta do.(Editor’s Note: This might have been due to this blog post.)25) “don corleone as a role model”I guess everyone has redeeming qualities. Like, landing pages should make the prospect an offer they can’t refuse. (See what I did right there?)26) “format of best article ever in the world”*blushing* Awwww … thanks Google for showing us for that. That makes up for that hurtful “boring writing” result from earlier.27) “it may not work out the way you had planne”Ain’t it the truth.28) “red color button”Fair enough. We haz red buttonz.29) “red better than green”Boy, that escalated quickly. You should test that yourself, variate testing results will be different site to site.30) “hubspot rentals”Like, you want to sublet one of our apartments? We’re usually cool to have guests. Just bring cupcakes.31) “awesome companies”*blushing again* Thanks, guys :)32) “presentation 90 hours”I’ve been in some presentations that felt like they lasted 90 hours.33) “trick to calculate if 1700 per month payment what is the payment of one day”Divide by number of the days in that month (figured I’d be helpful once today).34) “fashion focus group questions”Some of us actually have excellent fashion sense. But I am not one of them.35) “how to call back telemarketers”Please video tape yourself doing this. For me.36) “some junk words”I’m hoping this was someone teaching their parents how to use The Google.37) “dependability as a strong branding in bars”I get it. My bartender’s dependability is a big reason I come back. He never fails to put me back on my bar stool when I fall off.38) “stuff kids can make for a trade fair”I used to make crafts out of palm fronds. I’d love to pretend that “used to” means when I was a kid and not last week …39) “worst thing a customer has ever yelled at you for”I once yelled at the JetBlue Twitter account for scheduling bad weather while I was flying. They apologized and said they’d do better next time. I <3 them.40) "what can a 40-65 year old do in america"Anything they want!41) "goodbye just means hello will be coming soon"Don't know what they're searching for -- looks like they have all the answers already!42) "mack my google plus page"Add flame decals. Flame decals make everything better.43) "where in my home can i find some of elements"You know, questions about elements are the only reason people bring me to trivia nights. I can do the Periodic Table from memory alphabetically, by weight, or by atomic number. They obviously don't bring me to raise the cool factor.44) "rotten pumpkin"Load it into a trebuchet and watch it explode. Problem solved.45) "how to hack a private instagram account"BAD! BAD GOOGLER!46) "ignore the haters"Amen.47) "jordans shoes boston red sox colors"#GoSox48) "pick up lines to make a girl like you"I'd recommend just having great content to attract people. Content is what's inside. #DeepThoughts49) "guerrilla football idea"I really want this to be a real game! Just pop out of the bushes and throw a hail mary.50) "secret love prediction"Just tell them how you feel, my friend. Life's too short for secret loves.51) "how to approach a drug dealer"... with a badge. Because you should only do this if you're a police officer.I hope you enjoyed this! As marketers, any loss of data makes us sad. We want to create relevant content that helps people answer their questions. If there are any posts you'd like to see us write, you know where to find us -- leave a comment, tweet at us, find us on Facebook, whatever makes you happy.What about you? What weird keywords have you seen in your data? How will losing the keywords data affect you? Keyword Research Originally published Oct 10, 2013 2:00:00 PM, updated February 01 2017last_img read more