7 October 2002What South African words would you include in an English dictionary designed for the region?There are words one hears every day in South Africa: ubuntu, for example, that Nguni word meaning humanity. There are lekgotla (Sesotho) and bosberaad (Afrikaans) – both strategy planning sessions, usually called by government or organisations.Some South African words have entered world usage – “fundi’, from the isiNdebele umfundi (an expert, a teacher) and “trek’, from South African Dutch (a long or arduous journey). Others, perhaps, deserve elevation into “World English’: babelaas (hung-over), from the isiZulu ibhabhalazi; and for those who get themselves into that state, dof, or stupid, from Afrikaans.The South African Concise Oxford Dictionary is the newest in a range of regional dictionaries – there are Canadian, Australian and Indian editions – and the editors had some difficult choices to make. They settled on 1 500 examples of South African English, including words specific to the country as well as those which have meanings in South Africa different from their definitions overseas.“Madam’, for example, might be “a polite form of address for a woman’ elsewhere, but here it’s “the mistress of a household, usually a white woman’, or “an affluent urban white woman’. A “bond’ in South Africa is a “mortgage’ in the US and the UK. And perhaps the best-known example: a South African “robot’ is not a steel-plated humanoid but a traffic light.Less known, but also important, is the use of the comma in figures. The second, South African usage entry under “comma’ is “a mark representing a decimal comma: two comma five metres’ – presumably where many other countries would say “point’.Choices were made by The Dictionary Unit for South African English, a not-for-profit unit affiliated to Rhodes University in Grahamstown and financed partly by the Pan South African Language Board, established by the South African Constitution to promote the country’s 11 official languages as well as other languages used in the country.The unit had a head start: set up in the 1960s by linguistic academics Jean and William Branford, it could rely on their 1978 Dictionary of South African English and the unit’s massive 1996 Dictionary of South African English on Historical Principles.The new dictionary is intended, say the publishers, for the average adult, the student and the professional. It veers from politics (Nepad, Black Consciousness, Gear) to food and drink (witblits, mebos, skottel) to agriculture – or, anyway, a particular crop. “Ganja’ was there already (origin: from Hindi gamja), but the South African edition has added dagga (origin: from Khoikhoi dachab) and “Durban poison’ (cannabis of a particularly potent variety, originating in KwaZulu-Natal, or so says the dictionary).The preference for Mandrax among South African substance abusers – more than in any other country – is also reflected in the dictionary, with one of the definitions of “button’ being “South African informal: a Mandrax tablet’.There is a nod to youth culture, or at least its music. There is nothing especially South African about hip hop (it is, says the dictionary, of US black and Hispanic origin) or rap (of US origin) or kwasa kwasa (“a lively erotic dance originating in central Africa’ as well as “a genre of popular African music’).But kwaito is distinctly home-grown. It is defined as “a style of popular dance music featuring rhythmically recited vocals over an instrumental backing with strong bass lines’. So now you know – and the origin of the name, if not the style, goes deep into Johannesburg culture. “Kwaito’, says the dictionary, comes from the Amakwaito, a group of 1950s gangsters in Sophiatown – and they, in turn, derived their name from an Afrikaans word for angry or vicious: kwaai.Traditional South African culture is highlighted in the new dictionary, with many words from official languages, especially Nguni, included. An imbizo – traditionally “a gathering called by a traditional leader’ but also “a meeting or workshop’ – comes from the isiZulu biza, “call, summon’.Makoti is in (“a young married woman, a bride’, from isiZulu), and indoda (“a man, especially one who has undergone traditional initiation’, from isiXhosa and isiZulu). So are imbongi (a praise singer) and inyanga (“a traditional healer who uses herbal remedies. Compare with sangoma’), as well as sangoma (“a traditional healer or diviner, from isangoma‘).And traditional culture of a different kind is included as well, with many words from Afrikaans, among them deurmekaar (“confused, disorganised’ – like many words, rather more evocative in original than in translation), boeremusiek and boerekos, and everybody’s favourite, lekker, which the dictionary helpfully defines as “tipsy’ as well as “good’ and “pleasant’.Anyone seeking an illustration of the interweaving and interdependency of different South African cultures need look no further than the language.Tsotsitaal, for example, is “an Afrikaans-influenced township patois . typically spoken in Gauteng. Origin from tsotsi + Afrikaans taal ‘language”). And the word tsotsi? It’s “a black urban criminal’, says the entry, and its origin is “perhaps a Sesotho corruption of zoot suit, with reference to the flashy clothes originally associated with tsotsis’. 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On March 6, nearly 10,000 farmers embarked on a long march from near Nashik to the Maharashtra Assembly in Mumbai. By the time they reached Maximum City on March 12, walking about 25 km a day to cover the 180 kilometres, their numbers, by some estimates, touched 40,000.Men and women of all age groups walked in searing heat — the temperature peaked at 38 degrees Celsius on some days. Some were in their late seventies, and many walked barefoot as they tried to draw attention to their distress in a silent, dignified manner. En route, hey cooked simple meals for themsleves and refilled their bottles with water from tankers. By day, they kept up their spirits with slogans enunciating their rights and the strength of unity. At night, many relaxed with music and singing; some even had the energy to dance. Walking at the crack of dawn, they were off again by 6 a.m. every morning.As they neared Shahapur in Thane district, residents came out in support and provided water and refreshments. As they reached Mumbai’s border on March 10, the long strip of red evoked a poignant response from a city that is usually insular to reral distress. On March 11, , as they reached Vikhroli, residents showered flower petals on them and provided water. A nearby gurdwara cooked poha and served it to the marhcers. For the rest of the way, scores of people chipped in with refreshments at regular intervals.The original plan was to start from Sion on the morning of March 12, Monday, and gherao the Assembly. But that was dropped to avoid disrupting life in the city, particularly when schoolchildren are in the middle of exams. Displaying an empathy rarely seen among protesting groups, the farmers found secret reserves of energy to attain their goal and let the city go about its business. They marched through the night after just a few hours’ rest and assembled peacefully at Azad Maidan before daybreak. In the process, the farmers, with their tired limbs and steely resolves, not only won over Mumbai’s heart but also left the Chief Minister “humbled”. By evening, the government yielded to most of the demands of their long march, and special trains were arranged to take them back to their fields.
that want If you think you should be using Black Hat SEO or you are missing out, I have only three words of advice: DON’T DO IT! There’s a dearth of people out there that even get fundamental SEO, understand how the various search engine algorithms work and how to do more than just guess at the weight of various factors impacting search results. The number of people that actually know enough to employ really advanced black hat techniques is vanishingly small. The number of these people that On with the article. those elite few people that actually do know enough to apply these highly advanced techniques and you could connect to them. How would you know one if you met her? This is a bit like the public stock market. The chances that some fund manager has figured out a consistent way to “beat the system” are pretty low. Your problem is, even if they’re out there, you wouldn’t know how to separate those that make the claims from those that can actually do it. Originally published Dec 3, 2007 9:46:00 AM, updated October 20 2016 First off, for those that are not familiar with the term “Black Hat SEO” it usually refers to highly controversial tactics used to manipulate the search rankings of a given web page and are generally in violation of search engine guidelines. Second off, if the title of this article seems strange to you, you’re probably too young to have been exposed to the “Silly Rabbit, Trix are for kids” TV commercials. No worries. Your enjoyment of this article will not be affected. you For those that are feeling unsatisfied with the brevity of this advice, and need more words, let me expand a bit more: BLACKHAT SEO IS NOT WORTH IT FOR MOST WEBSITES. Instead of spending a lot of time and money on black hat SEO, you’re probably to find. When you do this, you’re working Let me say that one more time, for emphasis: The best way to optimize your website and get more/better traffic via search engines is to make the content on your site something people actually are probably associated with is close to zero. Even if certain techniques do actually work today (and I’m sure there are some smart folks out there that have figured some out), the search engine algorithms are constantly evolving. Chances are, if somebody has found a “back door” to unduly influence the search results, this door will eventually be closed. worth risking having your site banned completely? 1. Real Black Hat SEOs Might Not Exist In Your World: Reasons You Don’t Want To Use Blackhat SEO So, here’s the build-up of arguments: You probably don’t know someone that really has the talent to do black hat SEO well. Even if you did, you wouldn’t know it. Even if you knew it, you couldn’t hire them or afford them. Even if you could hire them, it probably wouldn’t work for you. Even if it did work for you, it’s probably temporary. Even if wasn’t temporary, it’s just too risky. Any questions? 3. Even if you can pick them, you can’t hire them: 5. Even if it does work, it’s probably temporary: There are many, many factors that go into search engine algorithms. Some are more important than others, but it’s really, really hard to know whether a specific black hat technique will actually work for you. The more advanced the technique, the more likely that there are specific situations within which the technique works. Lets say for a moment that there Assuming you could find some small edge and that will last long enough for it to be worthwhile, you have to balance this benefit against the risks that you’re taking. Is a potential increase in traffic via organic search with much Technical SEO really 2. Even if they exist, you can’t pick them: Topics: 6. Even If It Lasts, It’s Really, Really Risky: Assuming you had some uncanny ability to really pick out the true uber-experts, chances are, you couldn’t hire them because you couldn’t afford them. If they’re good, they’re either working on some super-big project for some mega-company that can spend some real money — or working on their own private projects. 4. Even if you could hire them, their ideas may not work for you: better off simply doing things that makes your site and it’s associated content more rank-worthy. are the search engines — not against them. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Public Relations At HubSpot, we love to provide free tools to the marketing community. This Internet Marketing Blog is free, and read by thousands of marketers like you (thanks!). We also built Website Grader, a free SEO tool, and that has been used to evaluate well over 300,000 different websites.Now it’s time to try something else new, and we want your help. We’re launching a new tool called Press Release Grader, which analyzes your press release and provides some ideas on how to improve it.We’d appreciate it if you went to www.PressReleaseGrader.com and evaluated a couple press releases. We appreciate all feedback and look forward to improving the tool based on your input – so let us know what you love about it and also what you hate about it! You can either use the feedback link on the report, or just leave a comment on this blog article.Here is a video overview of Press Release Grader: Topics: Originally published May 30, 2008 10:56:00 AM, updated July 03 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 3, 2009 11:30:00 AM, updated October 01 2019 My mom used to leave me notes and lists of chores right in my spot at the kitchen table, an easy drop for her on her way out in the morning. I couldn’t eat breakfast without moving it out of the way, making the lists hard to ignore.This should be the case with your company’s online presence — you need to be found in places where your target audience will naturally look for information. One of the keys to getting found online is to have a broad online presence, but targeted in the places that make sense for you and for your potential clients, which is a recurring lesson among this week’s top five news stories from InboundMarketing.com:1. How Broad is Your Footprint on the Web?Author: Bernie BorgesLesson: Spread and Diversify Your ContentWith millions of pages and more being created every day, it may seem impossible for your company to get found online. But according to Borges, broadening your online footprint is best accomplished by spreading and diversifying fresh content. As he says, “most marketers still think being found on the web means being found in a search engine either in an organic listing, or in a paid listing (PPC). This is a limited view of effective inbound marketing on the web.”Borges recently spoke to a prospective buyer who could not pinpoint where he had come across Borges, yet in the past week he had found his company’s website, blog and a podcast. Borges emphasizes that sellers who want to succeed in the coming decades need to have strong content across a variety of web platforms and engage with relevant communities.2. YouTube CTA Overlay Lets You Drive Users ElsewhereAuthor: Marketing VoxLesson: Use Multimedia Channels to Drive TrafficThis new feature on YouTube adds a call-to-action overlay to videos; advertisers can now redirect viewers to their site or product through links in this overlay. (Here’s an article that explains how to add the overlays.) Before, a viewer might have watched a video or commercial and then moved on to another clip, promptly forgetting any marketing messages. Now, an organization can bring the viewer to their site instantly.Non-profits such as charity:water have already benefited from this new feature. YouTube recently put a video supporting charity:water on its homepage, which resulted in $10,000 in donations for the organization in a single day.3. A Checklist to Choose Which Internet Marketing Channel is Right for Your BusinessAuthor: Rand FishkinLesson: Know Your Company & Your ResourcesIn his post, Fishkin addresses the following question: “If a client came to you with $1 million to invest in a single Internet marketing channel, which one would you choose?” Fishkin has put together a series of graphs and charts that show how a company could measure its budget, goals and available talent to determine which channel would have the highest ROI.So, before you can attempt to bring in more visitors to your site and convert more of these visitors to leads, it’s important to know your own capabilities, strengths and weaknesses. After taking these into account, you will have more insight to choose the internet marketing channel that will be the most effective for you.4. Strategic Blogging and Some Tactics to Nail ItAuthor: Chris BroganLesson: Go With What Works for YouThis post by Brogan discusses various strategies to take with blogging for business to get back that ROI. Brogan emphasizes that a strategy does not have to be set in stone, it should be malleable, aligning with your company’s current needs and goals. There are many different ways to use a blog to accomplish a goal — from how-to posts to posts that spotlight a customer or a case study. Figure out your goals first, and then choose the best strategy for you.5. 7 Tips on how B2B marketers can leverage social mediaAuthor: Brian CarrollLesson: You Have to Give to GetThe lesson here reflects a basic principle of good inbound marketing. Carroll’s tips reiterate the teaching that you cannot expect to get visitors, leads, comments, customers, retweets, or whatever it may be, unless you give valuable content by sharing blog posts, e-books, whitepapers, presentations, webinars with people who are interested in that information.Using social media is an easy way to share content, absorb others’ content, to be helpful and to receive help from others. Establishing yourself as a trusted source in your industry can be accomplished through the continued use of social networks, but only if you are willing to listen and share.Photo: SewPixie .: actually sewing :. Webinar: How to Sell Social Media to Your Boss Social media guru Chris Brogan explains how to demonstrate the value of social media marketing. Download the free webinar to learn how to get your company started with social media.
4. Use Your Free Content to Build the Value of Your Business What are some other ways you can get the most out of the content you give away? One way to convince newcomers of your content’s quality is by using numbers. Advertising that “o or that John asks a question that your prospects might also ask themselves: “How good can something that’s free Originally published May 17, 2011 9:00:00 AM, updated March 21 2013 According to John, the five problems with free content are: intelligence is a great way to signal your content’s quality using As inbound marketers, it is important to be aware of the potential pitfalls of giving away free content and the strategies we can use to effectively leverage it. 1. Create Accountability Eroded Value 2. Build a Reputation for Quality If you provide lots of quality content over time and give it away for free, the value of your business’s really interesting article 5. Be Unique in Your Community ver 20,000 people have signed up for this webinar” Lowered Expectations John claims that free content is more likely to attract casual sign-ups from people who never end up actually attending your webinar or viewing your content. As a marketer, create incentives for your leads to stick around. You could advertise that you’ll be sharing a coupon code at the end of the webinar or offering a sneak preview of a new feature. Having a teaser – and advertising it – is a great way to ensure your leads view your piece of content and become more qualified. John Jantsch of Duct Tape Marketing wrote an . This is similar to the last point. Make sure your content is high-quality and not “slapped together” to meet a deadline. If your leads feel energized, enlightened, or enchanted by your content, they’ll be far more likely to become evangelists for your company – and we all know that nothing beats word-of-mouth recommendations. “817,000 marketers are receiving our content” be?” It is important to make sure that you’re not just making content for content’s sake – your prospects want to know,“What’s in it for me if I sign up for this?” last Friday, bemoaning the over-use of free content as the central tool of inbound marketing. In the article, he lists five reasons why “free is hurting us all” as both content makers and content consumers. The article caught my attention – not necessarily because it’s wrong – but because it raises some worthwhile critiques that all inbound marketers should be aware of to ensure we get the most from our content. Just because there are a growing number of marketers leveraging the power of free content, doesn’t mean your content will get drowned out in the noise. Create an edge that makes your content – and your business – seem unique and special. Blocked Revenue will grow. At HubSpot, we’ve had employees get offered paid speaking engagements because of the expertise they’ve exhibited and thought leadership they’ve established by giving away free content on our blog. 3. Raise Expectations Community Buster No accountability Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Fee Fighters Giving away free content sacrifices short-term profit for long-term brand awareness and thought leadership, and that can turn into cash down the line. is another great example of a company that is positioning themselves well in their industry by differentiating their content and their company. Find a good story that fits your business, and use that to create a unique position that keeps you relevant. social proof At HubSpot, we used the “Good vs. Evil” struggle between inbound and outbound marketing, and positioned ourselves as the good guys.
Originally published Dec 22, 2011 6:00:00 PM, updated October 20 2016 Technical SEO Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Since the debut of Google+ business pages just over a month ago, the following discourse has repeated itself in the inbound marketing world:Question: “Why should my business have a Google+ account in addition to all the other social networks we’re currently present on?”Answer: “Well, it’s Google, so you can bet they’ll be integrating these brand pages into organic search results.”Now you can literally stop betting on it! Finally, Google is amalgamating Google+ updates into its search engine results in two ways:1. Brand Page Updates in Organic Search ResultsWhen searching for a certain keyword or phrase, status updates are now appearing from actual brand pages. For example, when searching ‘HubSpot brand,’ a photo upload on the HubSpot Google+ account from November resulted on the very first page. Marketing Takeaway: This is huge, and it makes a big case for why your brand should create a Google+ business page and start sharing content there ASAP. If you already do, be sure to optimize your status updates. While your updates should be unique, interesting, and have a clear voice reflective of your brand, they should also be search engine optimized. Just as you include certain keywords in your blog posts to help them rank well in Google without taking away from the overall quality of the post, you should do the same for status updates on Google+. This will help you leverage your Google+ presence to increase traffic to your site from Google search, and well, will help you get found online!2. Personal Page Updates in Organic Search ResultsWhile company page updates are appearing in results, so are posts from other users (via their personal accounts) as they mention a brand and/or search term. For example, upon searching ‘Marketing Grader,’ a status update from HubSpot CTO Dharmesh Shah’s personal Google+ page is displayed as a result.Marketing Takeaway: Create valuable content to share via your Google+ business page that other people will be inclined to share. When a user shares a piece of content straight from a brand page by clicking the ‘share’ button under the post, the original text of that post is transferred over, as well as the commentary the user provides. This means that by creating valuable and optimized content, people who share a status because of its value will unknowingly help your ranking because of the keywords weaved into the original update. Pretty nifty, huh? What do you think of this Google+ integration? Can you think of any additional ways to take advantage of this?Image Credit: sasagg.pixnet.net Topics:
When we discuss calls-to-action (CTAs) in marketing, we often look at them as a key driver of lead generation. After all, they are mostly used to send incoming traffic to your landing pages and lead-capture forms. While CTAs are great for generating lead conversions, they can also help contribute to a different goal: growing your email list.A lot of companies also find it beneficial to use calls-to-action to expand their email database and list of contacts (which they will later nurture and follow up with). And in some cases, this can be even more effective than using a CTA to promote a lead-gen offer.Download Now: 28 Free CTA TemplatesIn fact, some businesses are doing this exceptionally well! So in this blog post, which is an excerpt from our new ebook 101 Examples of Effective Calls-to-Action, let’s review some awesome examples of how companies are effectively using calls-to-action for email list growth.1) The CombineThe best calls-to-actions don’t look like flashing ads, but instead are paths toward valuable information discovery. The Combine offers a great example of that. The text above the email opt-in box conveys the action readers need to take, and it’s clear and direct. The layout of the page is clean and simple, helping the reader focus on the most important action here — entering his or her email address and signing up for email updates.2) Crowd Track GentAnother great approach when collecting emails and contacts to grow your database is to use subtle text that shows readers what information they need to enter. In this case, Crowd Track Gent is not collecting email addresses, but it surely provides a good lesson on how to design your call-to-action effectively. In the screenshot below, you’ll see that the subtle text within the blank boxes instructs visitors to enter their “First Name” and “Surname.” The play button to the right of the “Surname” box sends users a signal that the element is interactive and makes the result of the action more tangible.3) GiltWhen you collect email addresses, make sure you’re setting clear expectations. What are your recipients going to get? How often? Gilt, for instance, features a call-to-action that includes a hyperlink to the company’s Terms of Membership. The sentence is right beneath the main call-to-action button.You can take a different approach of setting expectations and mentioning that your email updates will be about product discounts, new offers, events, etc. The takeaway here is, let your new contacts know what they will start receiving from you so they stay subscribed.4) GojeeEven if your site visitors are interested in downloading your resources, some people will still experience form anxiety. Therefore, you need to reassure them that their personal information and privacy will be safe with you.Reduce people’s anxiety by guaranteeing that you will keep their privacy and send them only content and information they care about. Check out how creatively Gojee achieves this: “We swear on our finest bottle of scotch that we won’t spam you.”5) GraphEffectExperiment with adding background images to your email opt-in calls-to-action to increase readers’ desire to sign up for your offers and convey positive emotions of efficiency, enjoyment, success, etc. GraphEffect provides a good example of a CTA using a background image and also incorporating a semi-transparent black box on top of the picture in order to increase the readability of the text.6) JetsetterYou can increase the visitor’s incentive to sign up for your communication if you mention that access/membership is free. Don’t be afraid to brag about your strengths—confident and hyperbolic language helps boost conversions. Jettsetter, for instance, tells people that by signing up for their email updates, they will “get access to the world’s greatest vacations.”7) LaunchRockAnother great call-to-action tactic is to address the speediness of the sign-up process. Your CTA message should convey that setting up an account offers a lot of benefits and is no hassle at all. Check out how LaunchRock accomplishes this by telling visitors they can launch a page “in minutes.” This no-hassle process increases the user’s motivation and facilitates the conversion.8) ShopifyConsider experimenting with the layout of your form fields. Are they laid out vertically or horizontally? Does that impact your conversion rates?By presenting all required fields in one spot, you are transparent with visitors, reinforcing the simplicity of the action you’re asking them to take. Here is how Shopify set up its account registration:9) SkillshareAs a general call-to-action best practice, you should try to remove distractions from your main CTA and help people focus on what’s truly important – conversion! Skillshare has done a great job of this by using a simple white background and creating a clean, spacious experience. 10) TaskRabbitYou might also consider using the Facebook login option to gain more insights about your users. In this way, you allow visitors to sign into your website by using their Facebook credentials. While this one-click process might save people time, it might also make visitors anxious about their privacy. That is why TaskRabbit makes it an option to sign up with Facebook login – not a necessity.11) Smashing MagazineSocial proof—or also known as social influence—is a great way to sway people in a specific direction. Smashing Magazine provides a good example of using social proof to collect email addresses and expand its contact database. The publication is showing its number of existing subscribers, thus encouraging you to become a part of this big community.Do you use calls-to-action to expand your email list? Share your tips and best practices in the comments below. Originally published Jul 16, 2012 12:30:00 PM, updated February 28 2018 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Smart Content
Ziglar was the author of more than 29 sales and motivational books, including See You at the Top and Over the Top. Because he has motivated so many marketers and salespeople throughout his more than 50-year long career, we thought a great way to honor his life would be to compile a list of some of our favorite Zig Ziglar quotations — quotations that any marketer, salesperson, or business can learn from.Click here to download our full collection of inspirational quotes from industry thought leaders.17 Motivational Quotes to Honor Zig Ziglar1) “Every choice you make has an end result.” (Tweet This Quote)2) “Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.” (Tweet This Quote)3) “Your business is never really good or bad ‘out there.’ Your business is either good or bad right between your own two ears.” (Tweet This Quote)4) “People don’t buy for logical reasons. They buy for emotional reasons.” (Tweet This Quote)5) “A goal properly set is halfway reached.” (Tweet This Quote)6) “If you want to reach a goal, you must ‘see the reaching’ in your own mind before you actually arrive at your goal.” (Tweet This Quote)7) “Remember that failure is an event, not a person. Yesterday ended last night.” (Tweet This Quote)8) “If you learn from defeat, you haven’t really lost.” (Tweet This Quote)9) “If you aim at nothing, you will hit it every time.” (Tweet This Quote)10) “If you don’t see yourself as a winner, then you cannot perform as a winner.” (Tweet This Quote)11) “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” (Tweet This Quote)12) “When obstacles arise, you change your direction to reach your goal; you do not change your decision to get there.” (Tweet This Quote)13) “You will get all you want in life if you help enough other people get what they want.” (Tweet This Quote)14) “Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.” (Tweet This Quote)15) “Timid salesmen have skinny kids.” (Tweet This Quote)16) “For every sale you miss because you’re too enthusiastic, you will miss a hundred because you’re not enthusiastic enough.” (Tweet This Quote)17) “Stop selling. Start helping.” (Tweet This Quote)Zig Ziglar will be greatly missed, but we can still all learn a lot from his motivational wisdom. Thank you, Zig.To leave your condolences for Zig, his website asks that you visit his official Facebook Page here. Marketing and Sales Alignment Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Nov 28, 2012 4:49:00 PM, updated February 01 2017 Topics:
It’s a bird! It’s a plane! Oh wait, no, it’s just a marketer.Despite all my hard work, I probably won’t be able to fly without spending a couple hundred bucks and 2 hours waiting for airport security. (Also, I hear laser vision doesn’t work as well when you’re wearing glasses.) But just because my super hero dreams have been shattered, doesn’t mean you shouldn’t celebrate your super hero abilities … your super hero marketing abilities.That’s right. Even if we can’t fly faster than a speeding bullet, we all still have certain marketing super powers that we should be proud to celebrate. Some of us know our strengths already, and some of us may still be trying to find them. Either way, if you’ve ever wondered what makes you and your colleagues such effective marketers — the Bruce Wayne of blogging, the Incredible Hulk of Analytics — this fun little decision tree is for you.So, are you ready to find your marketing super power? Figure it out now so you can keep flexing those marketing muscles of yours. Alright, have you found your marketing super power? Great! Now, like true marketers, let’s analyze it so we can learn what it means ;-)What Your Marketing Super Power MeansThe Blogger: You are the master of written content! As a super hero blogger, you are truly in tune with and knowledgeable about your particular industry. Not only are you driven by your passion for marketing, your industry, and the written word, but you’re also mind-blowingly organized. Most likely trained by blog writing ninjas in the mountains of Tibet (kind of like Bruce Wayne), you’re pretty much Batman (or Batwoman), but better because, well, you blog.With this great power, comes tons of research! It’s no secret that a blogger’s best friend is timely and accurate information. So, be sure to stay on top of industry news, statistics, and new studies to provide your readers with the highest quality, most relevant content possible.The Social Butterfly:As a social media mastermind, you’ve got to stay focused on how to maintain meaningful relationships between your brand and its many fans, tweeps, and connections. Remember, your greatest tool is your ability to relate, connect, and use thoughtful content to keep people engaged. Make them love your brand as much as they love you! Each social network has its own nuances, and it’s up to you to discover them to best reach your audience.The Analyst:We’ll call you the Professor X of your marketing team, always keeping a cool head and logically finding solutions and better practices for improving your company’s marketing strategies. Remember to keep your eyes on market conditions and changes in your industry that may affect your company’s performance, and make suggestions to help battle these changes.The Optimizer: As the optimization expert, you must understand how your work affects both Sales and Marketing. You should make recommendations to your team on how to best optimize their landings pages and content by changing URLs, replacing graphics, adding keywords, changing layout, and editing forms. And don’t forget to try new, innovative ideas when optimizing anything for your company!This decision tree didn’t cover all areas of marketing — was your marketing super power left out? Share your super power, and what qualities make for excellent marketers in the comments. Originally published Jan 16, 2013 4:15:00 PM, updated October 20 2016 Marketing Advice Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: