It has been nearly five years, going back to the 2013-14 season, since the McKinleyville girls’ basketball team or Fortuna qualified for the yearly Niclai Tournament.Tonight, one will snap the streak and return at long last to the Niclai while the other will have to wait another season as the Huskies travel north to take on the Panthers in a matchup between two Big 5 Conference teams currently tied for third-place in the league’s standings. Only the top three teams in the Big 5 and Little 4 …
Share Facebook Twitter Google + LinkedIn Pinterest With passionate farmers and ranchers across the country eager to share the story behind our food with consumers, the U.S. Farmers and Ranchers Alliance announced the eight finalists in its third Faces of Farming and Ranching contest. This program searches for the men and women who grow and raise food, from row crops and veggies to beef and pork, to help put real faces on agriculture. Ohioans Lauren Schwab and Emily Buck made the list.Schwab is a freelance journalist and is employed on her family’s 1,100-sow farrow to wean swine farm in Butler County. She works as the farrowing house manager.AUDIO: The Ohio Ag Net’s Ty Higgins visits with Schwab about being named a finalistUSFRA Faces Lauren SchwabBuck is an Associate Professor at The Ohio State University in agricultural communication and lives and works on a Marion County grain and sheep farm with her husband John and their daughter Harlie Grace.AUDIO: The Ohio Ag Net’s Ty Higgins visits with Buck about being named a finalistUSFRA Faces Emily BuckFinalists were selected from all eligible submissions based upon four main criteria. Judging criteria included: demonstration of initiatives that advance the field and show dedication to continuous improvement; proficiency in public speaking; active participation in creating dialogue about entrant’s work via traditional and social media channels; and demonstration of a deep understanding of agriculture-related issues.Winners will share their stories and experiences about how food is grown and raised in the United States on a national stage through media interviews, consumer-facing public appearances, blog posts and more.Visit the USFRA website to learn more about each of the finalists and watch short videos highlighting their operation. Then, vote for finalists who will best represents the passion and innovation driving agriculture today. Votes will be factored into the final decision-making process that will determine the next Faces of Farming and Ranching. Voting ends on Sunday, October 23rd.Winners will be announced on Nov. 9, 2016, during a USFRA press conference at the National Association of Farm Broadcasting Convention (NAFB) in Kansas City.
A day after the Central Bureau of Investigation said the role of mining ministers in Uttar Pradesh under the tenure of Akhilesh Yadav would be probed in connection with alleged illegal mining, the Samajwadi Party chief on Sunday the “BJP has shown its true colours.”Mr. Yadav suggested the raids by the CBI by opening up old cases were an attempt by the BJP-led Centre to stop the SP-BSP alliance. The two parties along with the RLD are close to formally announcing an alliance for the 2019 Lok Sabha election.”The Samajwadi Party is trying to win as many Lok Sabha seats as it can. Possibly the CBI or the government that runs the CBI is trying to…What do we have? We can form an alliance and go to the people. And those who want to stop [us], what do they have? They have the CBI,” Mr. Yadav told reporters here.Mr. Yadav, who served as Chief Minister of UP from 2012 to 2017 and held additional portfolios of mining in 2012 and 2013, also said he was ready to be questioned by the probe agency.”If they question us, we will have to answer. We will give them an answer. But the people of the country are ready to give an answer to the BJP,” said Mr. Yadav.The SP national president also used sarcasm to allege political motive of the CBI raid.”I’m happy the BJP has once against shown its true colours. First the Congress gave us an opportunity to meet the CBI, now the BJP is giving us an opportunity,” said Mr. Yadav.He also warned the BJP that it would also have to face the brunt of the “culture” it was leaving behind.The CBI on Saturday said the role of the mining Ministers in UP between 2012 and 2016, which includes Mr. Yadav, may be probed in connection with a fresh case of alleged illegal mining of minor minerals registered on the direction of the Allahabad High Court.The CBI registered an FIR against 2008-batch IAS official and then Hamirpur District Magistrate B. Chandralekha and 10 other individuals, besides unknown officials and persons. Among those named in the FIR are SP MLC Ramesh Kumar Mishra and Sanjay Dixit, who fought the 2017 election on Bahujan Samaj Party ticketSearches were carried out on Saturday on 14 premises of the accused persons in Delhi, Hamirpur, Lucknow, Kanpur and Jalaun. The FIR alleges that public servants allowed illegal mining of minor minerals between 2012 and 2016 by the fraudulent granting of fresh or renewed leases. Officials also allegedly permitted mining by the existing lease-owners during the “obstructed period” when the National Green Tribunal had barred the activity. The leases were also issued in violation of a May 2012 order of the State government for e-tendering.
Savitri Thakur, Dhar (ST Reserved), BJPWinning margin – 104,328 votes.2. She defeated her nearest Congress rival Umang Singhar. 3. Educational qualification – Higher Secondary, Marital Status – Married, Children – 2 sons.4. Asset declared – Rs 9,206,464, criminal cases – noneSavitri was a social worker before joining politics. She was co-ordinator of the NGO Vashp for 9 years. Her husband is a farmer and her father, a retired employee of the state forest department.She didn’t have anyone in her family who was active in politics. However, her family has been associated with the RSS for a long time.The 16th Lok Sabha elections was the first big elections she fought. Earlier, she successfully won Dhar Zila Panchayat president elections in 2006.She took a plunge in politics to empower poor, especially tribals. Her three priorities for constituency are Dhar-Jhabua rail line construction to join the two tribal-dominated districts, industrialisation and setting up of sugar mills.Savitri is expecting that Prime Minister Narendra Modi will provide strong leadership to the country and turn the country into a developed nation. She says that Modi’s wave, Chouhan’s beneficial schemes and hard labour put in by BJP and RSS cadres helped her to win elections.She says that the primary responsibility of Parliament was to make effective laws and make the country strong. She says that social media was an effective tool for communication but it has not yet penetrated in tribal-dominated areas – like her constituency. Savitri says she does doesn’t find time for books, films, music and sports. She says that she draws pleasure in meeting people and mitigating their problems.She says that former Prime Minister Atal Bihari Vajpayee was ideal politician for her. He was a great leader, who linked rural India with roads.She adds that politics can be done without money power but political patronage does help sometimes. Savitri says you money can’t buy votes. “It is the people connect that help a politician to get votes and win elections,” she adds. She says that there was no threat to the country as long as Modi is the Prime Minister.Her solution to1. Curb inflation – Strong government check.2. Tackle communal violence – Tough action against rioters and appeasement of none. 3. Stop terror attacks – Stringent laws against terrorists.4. Stop corruption – A powerful campaign against graft and strict punishment. 5. Normalise relations to Pakistan and China – Effective foreign policy.6. Stabilise rupee – Increase export, reduce import.7. Raise employment – Industrialisation.8. Reduce poverty – More poor friendly schemes.
Paid Search Traffic Down Sharply Marketing Takeaway 2: http://itunes.hubspot.tv Marketing Takeaway karenrubin Marketing Takeaway mvolpe Rich Snippets: More control over how your content is organized and viewed by Google user chrisbrogan Inbound Marketing Summit Google Search Evolves – But Has Google Finally Lost its Core Focus? to learn how to create a thriving blog. If you are an aggressive outbound marketer, be careful about what tactics you use because you may get in trouble! New Marketing Labs FTC is taking legal action and has filed suit again the telemarketing company and the promoter of the warranties Originally published May 16, 2009 4:34:00 PM, updated July 04 2013 Headlines How to interact on Twitter – @ Make sure to grab your brand on Twitter even if you aren’t ready to use it. Google beefs up Web services, search Intro Marketing cutbacks? Or are larger companies learning the value of organic search results? (Episode length: 31 minutes, 36 seconds) : Next event in Dallas on May 27-28th! : Industry trends are interesting, but whats most important is your trends and your data. Search Options: More options for how you look at search results Inbound Marketing Summit! “Shareof search traffic to websites generated from paid listings has droppedto about 7.25 percent over the last four weeks, down from 9.8 percentduring the same period a year ago.”Marketing cutbacks? Or are larger companies learning the value of organic search results? Tightereconomic times are increasing attacks on brands online through “graymarket knockoffs, phishing attacks, cyber squatting, e-mail scams,trademark abuse, and copyright and patent infringements” @ Read CMO Council: Recession prompts more online brand attacks Chris Brogan The Evolution of Google Marketing Takeaway 1 : Maybe it’s more about quality then quantity and this is more a fad than anything else. In any case, see marketing takeaway 1. :Monitoring your brand online is a must. Use free tools such at Googlealerts, Twitter search, Backtype (for blog comments) and keep and eyeon them on a regular basis. HubSpot Software also automatically helpsyou monitor your brand and send you alerts. Chris Brogan’s blog Marketing Takeaway: and check out the @ :Search continues to evolve. Be conscious of the changes and how you canuse them to advance your website for the next generation of searchengines. Episode #40 – May 15th, 2009 (May 8, 2009) HubSpot TV – Listen to Your Fans, Friends & Followers with Scott Kirsner Marketing Tip of the Week – Miss last week’s episode?: Computerized calls to cell phones and land lines (even those listed on the do not call registry) pitch extended auto warranties Paid Search Traffic Down 26% Twitter Surpasses New York Times and Wall Street Journal Webinar: Advanced Business Blogging Google Squared: Fetches and organized facts Closing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack HubSpot TV Guest: Learn how to build your business blog into an inbound marketing machine. Marketing Takeaway Download the free webinar Remember to subscribe in iTunes: FTC to announce lawsuits in car warranty robocalls
We inbound marketers need to stick together! Sure, we have our quirky obsessions with data, Excel, content creation, and lead generation. But hey, that’s what makes us so darn successful! Read this list, and see if you can relate. If you do, there’s a very good chance you’re an inbound marketer too!101 Signs You’re an Inbound Marketer1. You can calculate visitor-to-lead conversion rates in your sleep. (Tweet this!)2. You dream about Excel. (Tweet this!)3. You could have a full conversation in acronyms, including CRM, CTR, SEO, and CTA. (Tweet this!)4. You keep in touch with your mom using a lead nurturing campaign. (Tweet this!)5. Your salespeople go from asking for more leads to asking for more high quality leads. (Tweet this!)6. You don’t know whether to laugh or cry when you encounter a website that is built in FLASH. (Tweet this!)7. You’re the mayor of your office (on Foursquare). (Tweet this!)8. Your dog/cat/bird/hamster is named Godin/Kawasaki/Brogan/Scott. (Tweet this!)9. Your friends who don’t ‘get’ inbound marketing think you “do social media” for a living. (Tweet this!)10. You ward off outbound marketing ghosts and spirits with The New Rules of Marketing and PR. (Tweet this!)11. You click “send” on a marketing email, and then obsessively check how many leads came from that send every five minutes. (Tweet this!)12. Your funnel is so fat, you have to do lead scoring to help your sales team prioritize their time. (Tweet this!)13. You measure everything. Twice. (Tweet this!)14. After seeing a couple of data points, you feel an immediate itch to create an infographic. (Tweet this!)15. You know all about cookie tracking (and it has nothing to do with your two-year-old). (Tweet this!)16. You know exactly how many visitors, leads, and customers you got from Facebook … yesterday. (Tweet this!)17. Your CEO asks you how you can invest more in marketing, instead of asking you to cut the budget. (Tweet this!)18. You brainstorm blog post ideas in the shower. (Tweet this!)19. Even your personal Facebook, Twitter, and LinkedIn accounts include calls-to-action. (Tweet this!)20. The funnel is your favorite shape. (Tweet this!)21. You tell salespeople who cold call you that they should learn about inbound marketing. (Tweet this!)22. You “like” everything. (Tweet this!)23. You send out daily emails to your team with graphs and charts. (Tweet this!)24. NoFollow tags make you cry. (Tweet this!)25. Your sales team loves you. (Tweet this!)26. When Twitter goes down, you feel lost. (Tweet this!)27. To you, “going viral” is a good thing and has nothing to do with zombies. (Tweet this!)28. You constantly publish blog posts titled, “X Ways to do Y.” (Tweet this!)29. You don’t actually like the Grateful Dead’s music, but you think their marketing rocks! (Tweet this!)30. Your email is your to-do list. (Tweet this!)31. You write blog posts on the fly on your smartphone while traveling. (Tweet this!)32. You follow more internet marketing celebrities on Twitter than mainstream pop celebrities. (Tweet this!)33. You use tools to streamline as much of your marketing as possible. (Tweet this!)34. You have a favorite URL shortener. (Tweet this!)35. You respond to every request for event sponsorship with … “Well, what if we wrote a guest blog instead?” (Tweet this!)36. You understand 302 redirects are evil. (Tweet this!)37. You know the ROI of social media. (Tweet this!)38. You know search engines can’t be gamed, but gosh darn it — you still try! (Tweet this!)39. Your Facebook feed is more about work than friends. (Tweet this!)40. Sometimes #YouThinkInHashtags (Tweet this!) 41. Salesforce integration with everything is a necessity. (Tweet this!)42. You have multiple monitors to monitor Twitter and Facebook as you work. (Tweet this!)43. You obsess about the number of business days in a calendar month. (Tweet this!)44. You’re a little bit embarrassed to even *suggest* increasing your paid search or display ad budget. (Tweet this!) 45. Your emotional attachment to “traffic” is strong enough to make you jump in your car and seek gridlock. (Tweet this!) 46. You create badges for everything. And you compete for them. (Tweet this!) 47. You know what a persona is, and you create content that appeals to that persona. (Tweet this!) 48. You always know the event hashtag, and you livetweet from conferences. (Tweet this!)49. You can type on your smartphone as fast as you can on your computer. (Tweet this!)50. You take your follower count very seriously. (Tweet this!) 51. To you, link love is more romantic than flowers and candy. (Tweet this!)52. You have your Twitter username on your business cards. (Tweet this!)53. You know what your prospects’ buying cycle looks like. (Tweet this!)54. You obsess about creating content that appeals to prospects at all stages of their sales cycle. (Tweet this!)55. You know ‘content marketing’ and ‘social media marketing’ are tips of the inbound marketing iceberg! (Tweet this!) 56. You have no shame asking for an inbound link when someone mentions your company in a blog article. (Tweet this!)57. You fight against killing kittens by not sending spam emails. (Tweet this!) 58. Your CEO asks you how you lowered cost-per-lead quarter over quarter. (Tweet this!)59. You roll your eyes when salespeople tell you they have to attend another trade show. (Tweet this!) 60. Your executives understand the importance of blogging, and they make time to do it. (Tweet this!) 61. Your company has more “fans” than Justin Bieber. (Tweet this!)62. You segment your leads via lead source, company size, and hair color. (Tweet this!)63. You watch YouTube for inspiration. (You swear it’s for inspiration!) (Tweet this!)64. You’ve trained your sales team to use lead intelligence to time their sales calls better. (Tweet this!)65. Whenever someone asks you a data question, you tell them to build a pivot table. (Tweet this!)66. Your Website Grade is greater than an 85. (Tweet this!)67. You have a Salesforce dashboard to monitor all your Salesforce dashboards. (Tweet this!)68. You know what a marketing SLA is. (Tweet this!) 69. At every event, you take photos, videos, and write a wrap-up blog post. (Tweet this!)70. Your emails to colleagues use bolded phrases, headers bullets, and optimized subject lines. (Tweet this!)71. You keep up with what your friends are doing via their blogs. (Tweet this!) 72. In casual conversation you’ve said, “That would make a great ebook,” or “I’m doing a webinar on that.” (Tweet this!)73. You Google yourself every day to make sure nothing embarrassing is suddenly ranking for your name. (Tweet this!)74. You can speak in 140 characters. (Tweet this!)75. Your blogging software knows which keywords to fight to the death for, and how hard it will be to rank. (Tweet this!)76. You test EVERYTHING, including layout, button color, subject line, and sender name. EVERYTHING. (Tweet this!)77. You love reading blog post lists, which is why you’ve read this far. (Tweet this!) 78. You believe that traffic is a useless measure unless you can see how much of it converts into leads. (Tweet this!)79. You can multitask tweeting, blogging, reporting, and emailing all at once. (Tweet this!)80. You run three different browsers to manage all of your Google accounts. (Tweet this!)81. You’ve been known to save bad marketing automation emails, forward them to friends, and laugh at them. (Tweet this!) 82. Your best friend’s idea of a practical joke is to start a website to make fun of you. (Tweet this!)83. You require flexibility to change your landing pages and website content whenever you want. (Tweet this!) 84. You actually KNOW which pages on your website signal the greatest likelihood to buy. (Tweet this!)85. You’ve empowered your non-marketing colleagues and customers to evangelize your company on your behalf. (Tweet this!) 86. You take Twitpics wherever you go. (Tweet this!) 87. You have to force yourself to leave work at the end of the day. (Just one more minute! This post is almost perfect!) (Tweet this!)88. Your favorite night out is a networking event. (Tweet this!) 89. You own an iPhone/iPod, MacBook, AND an iPad. (Tweet this!) 90. Email marketing is your best friend and your worst nightmare, all at the same time. (Tweet this!)91. You’re the star contributor to every LinkedIn group you’re a part of. (Tweet this!)92. Long-tail keywords are your best friend. (Tweet this!)93. All the SWAG you give out has QR codes on it. (Tweet this!) 94. Your family has a Google+ Circle, and you plan to use Google Hangout to celebrate Thanksgiving this year. (Tweet this!)95. You celebrate your Twitter anniversaries. (Tweet this!)96. You have more landing pages than products. (Tweet this!)97. Your bookshelf has all 3 versions of The New Rules of Marketing and PR, bookended by Inbound Marketing. (Tweet this!)98. You regularly have more browser tabs open than a developer or engineer. (Tweet this!)99. You’ve taken every FAQ out of your email archives and turned it into a blog post. (Tweet this!)100. You brainstorm secondary conversion offers at lunch. (Tweet this!)101. Your business is growing in a downturned economy. (Tweet this!)What are the signs telling you? Are you an inbound marketer? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Social Media Marketers Originally published Oct 27, 2011 9:00:00 AM, updated October 20 2016
When we discuss calls-to-action (CTAs) in marketing, we often look at them as a key driver of lead generation. After all, they are mostly used to send incoming traffic to your landing pages and lead-capture forms. While CTAs are great for generating lead conversions, they can also help contribute to a different goal: growing your email list.A lot of companies also find it beneficial to use calls-to-action to expand their email database and list of contacts (which they will later nurture and follow up with). And in some cases, this can be even more effective than using a CTA to promote a lead-gen offer.Download Now: 28 Free CTA TemplatesIn fact, some businesses are doing this exceptionally well! So in this blog post, which is an excerpt from our new ebook 101 Examples of Effective Calls-to-Action, let’s review some awesome examples of how companies are effectively using calls-to-action for email list growth.1) The CombineThe best calls-to-actions don’t look like flashing ads, but instead are paths toward valuable information discovery. The Combine offers a great example of that. The text above the email opt-in box conveys the action readers need to take, and it’s clear and direct. The layout of the page is clean and simple, helping the reader focus on the most important action here — entering his or her email address and signing up for email updates.2) Crowd Track GentAnother great approach when collecting emails and contacts to grow your database is to use subtle text that shows readers what information they need to enter. In this case, Crowd Track Gent is not collecting email addresses, but it surely provides a good lesson on how to design your call-to-action effectively. In the screenshot below, you’ll see that the subtle text within the blank boxes instructs visitors to enter their “First Name” and “Surname.” The play button to the right of the “Surname” box sends users a signal that the element is interactive and makes the result of the action more tangible.3) GiltWhen you collect email addresses, make sure you’re setting clear expectations. What are your recipients going to get? How often? Gilt, for instance, features a call-to-action that includes a hyperlink to the company’s Terms of Membership. The sentence is right beneath the main call-to-action button.You can take a different approach of setting expectations and mentioning that your email updates will be about product discounts, new offers, events, etc. The takeaway here is, let your new contacts know what they will start receiving from you so they stay subscribed.4) GojeeEven if your site visitors are interested in downloading your resources, some people will still experience form anxiety. Therefore, you need to reassure them that their personal information and privacy will be safe with you.Reduce people’s anxiety by guaranteeing that you will keep their privacy and send them only content and information they care about. Check out how creatively Gojee achieves this: “We swear on our finest bottle of scotch that we won’t spam you.”5) GraphEffectExperiment with adding background images to your email opt-in calls-to-action to increase readers’ desire to sign up for your offers and convey positive emotions of efficiency, enjoyment, success, etc. GraphEffect provides a good example of a CTA using a background image and also incorporating a semi-transparent black box on top of the picture in order to increase the readability of the text.6) JetsetterYou can increase the visitor’s incentive to sign up for your communication if you mention that access/membership is free. Don’t be afraid to brag about your strengths—confident and hyperbolic language helps boost conversions. Jettsetter, for instance, tells people that by signing up for their email updates, they will “get access to the world’s greatest vacations.”7) LaunchRockAnother great call-to-action tactic is to address the speediness of the sign-up process. Your CTA message should convey that setting up an account offers a lot of benefits and is no hassle at all. Check out how LaunchRock accomplishes this by telling visitors they can launch a page “in minutes.” This no-hassle process increases the user’s motivation and facilitates the conversion.8) ShopifyConsider experimenting with the layout of your form fields. Are they laid out vertically or horizontally? Does that impact your conversion rates?By presenting all required fields in one spot, you are transparent with visitors, reinforcing the simplicity of the action you’re asking them to take. Here is how Shopify set up its account registration:9) SkillshareAs a general call-to-action best practice, you should try to remove distractions from your main CTA and help people focus on what’s truly important – conversion! Skillshare has done a great job of this by using a simple white background and creating a clean, spacious experience. 10) TaskRabbitYou might also consider using the Facebook login option to gain more insights about your users. In this way, you allow visitors to sign into your website by using their Facebook credentials. While this one-click process might save people time, it might also make visitors anxious about their privacy. That is why TaskRabbit makes it an option to sign up with Facebook login – not a necessity.11) Smashing MagazineSocial proof—or also known as social influence—is a great way to sway people in a specific direction. Smashing Magazine provides a good example of using social proof to collect email addresses and expand its contact database. The publication is showing its number of existing subscribers, thus encouraging you to become a part of this big community.Do you use calls-to-action to expand your email list? Share your tips and best practices in the comments below. Originally published Jul 16, 2012 12:30:00 PM, updated February 28 2018 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Smart Content
Topics: Someone once told me that “how-to” content is really great for business blogging. Since I want to be a good inbound marketer, I thought I’d take a stab at writing a “how-to” blog post, and teach everyone how they can become a spammer.I also heard that accessibility is important in your writing, so I narrowed it down to just 20 steps.If you haven’t made up your new year’s resolution yet — or you’ve already failed at three or four and need a new one to tackle — any and all of these 20 steps would be excellent considerations. So, here you go, 20 steps to becoming the best spammer the world’s ever seen! Enjoy. (And please regard all of this as totally straight-faced marketing advice.)How to Create Spam on Social MediaStep 1) Pin a bunch of stuff to Pinterest that has no visually redeeming qualities. Be sure to shorten the links in your pins’ descriptions, too, if you really want to get marked as spam. Marketers who are particularly on the top of their game will make their links go to unrelated web pages; the cream of the crop will just make them broken links.Step 2) Cram your tweets with dumb hashtags, especially if they’re unrelated to the tweet’s subject matter. You might even consider crafting a tweet made entirely of hashtags!Step 3) Hijack someone else’s hashtag. For example, when the next #twilight movie comes out, be sure to use that to promote your upcoming webinar, because of the natural tie-in between werewolves and your data appending service. (Twilight has werewolves, right?)Step 4) Automatically retweet everything an industry leader shares, indiscriminately, so you can be sure to bombard their @Mentions feed. That’s how they’ll notice you. Similarly, it’s a good idea to personally ‘Like’ everything you post on Facebook immediately after you publish it, so Facebook and page visitors know your content is engaging. This works best when you are the only one who Likes your updates, ever.Step 5) Don’t do any targeting in your social media PPC or advertising. Best to just blanket the social mediasphere so everyone sees your stuff.Step 6) Follow hundreds of thousands of people every day on Twitter, and scoop ’em right up into your Google+ Circles, too. Then (and this next step is critical) mass unfollow people in similarly large quantities. The best time to do this is right after they’ve just followed you back.How to Create Spam in BloggingStep 7) Original content can come off as braggy. Pay homage to bloggers you admire by copying and pasting their content into your own CMS, instead. Don’t forget not to link to them before you hit ‘Publish,’ too.Step 8) Tag each blog post with no fewer than 37 tags. That’s how readers and search engines will know what your post is about. It also makes for easy categorization and an intuitive user experience.Step 9) If you’re still worried readers and search engines won’t know what your blog’s about, help them by including several keywords that you want your blog post to rank for. While some experts have probably coached you to reach somewhere around 1%-3% keyword density, strive for more like 15%-20% keyword density to make sure readers really **get** what you’re saying.Step 10) Leave comments on people’s blogs with an inbound link back to your website to help improve your SEO. Try to think of relevant comments, though. For example, a blog post about how to conduct effective email follow up might benefit from a thoughtful comment like, “Make $5,000 from blogging at home like my cousin did!!! http://www.makemoneyfastnowblogathome.com.” Notice how the keyword phrase “blogging at home” is included in the comment, as well as a link back to the website, for maximum SEO impact.How to Create Email Marketing SpamStep 11) Remember that as a marketer, you know what’s best for people. As such, you should go purchase a list of people who you know need your business, and email them to let them know about the favor you’re doing by being in their lives and, most importantly, their inboxes.Step 12) Some people still won’t know what’s best for them, even when it’s staring them right in the face. No matter how much your email recipients ignore you, don’t relent if they never respond. Just increase your email frequency. Even better, send the same email a couple times in a row. They can’t ignore you forever.Step 13) Some people might email you back pretty angry after you do that. But remember, you know what’s best for them, so don’t offer them an unsubscribe option in your emails. Not even if the law says so.Step 14) If you’re really worried about the whole “not-providing-an-unsubscribe-option-being-illegal” thing, go ahead and add it — but don’t worry about honoring those unsubscribes right away. Many companies are courteous enough to send a kick-back email stating that it could take anywhere from 2-4 weeks to remove you from their email list, even if the law requires they remove unsubscribes within 10 days. People should understand that you have quite the backlog, and since you’re doing this all manually, they should really be understanding of that as you continue to bombard their inboxes.Step 15) Don’t segment your list by any, like, specific criteria. That takes a lot of time, and you’re a good enough writer that you can create one piece of content the resonates with your entire email list.How to Create Spam on your Website & SEOStep 16) Because your time is valuable, it’s best not to spend it organically acquiring inbound links. Instead, make a list of all of the websites your friends have and ask them to please link to yours. If any of them resist, offer to pay them. If they resist still, tell them you’re okay with them using white text on a white background so their readers don’t actually see the link. (Hint: Don’t get hung up on the authority or relevancy of your friends’ domain names, either — any inbound links, from cat accessory websites to organic dill weed farming sites, will be invaluable for your SEO.)Step 17) Distract readers from the purpose of each page on your website with things like disorienting animations, or videos that play at full blast upon page load. That’s the kind of entertainment readers need as they search your website, trying to discern what your company does.Step 18) Using a pop-up box, ask me to subscribe to your email list the exact second — and not a moment later — that I land on your site. I typically don’t like to evaluate the validity of an author’s content before I sign up to receive daily updates from them.Step 19) You can also really impress your CEO by adding an additional revenue stream to your business — ad revenue! Replace all the calls-to-action on your website with third-party ads that you’ll get paid for when visitors see them. Remember, the best ad models are the ones in which you have no control over the subject matter of the ads that will appear on your site. If you’re lucky, they’ll serve ones on your site with lots of boobs, or maybe the ones with those sparkling, multicolored starbursts. (Hopefully both!)Step 20) Finally, keep your website generally unkempt. You can achieve this look through things like broken links, dead ends, and fun “Website Not Found” errors. These are all signals to Google that your website is valuable, because it probably means you have so many pages on your website that it’s too untenable for upkeep — and the more pages you have, the better your rankings. That’s how SEO works.How else can marketers strive to be spammier and spammier each and every day? And just to be clear — because our lawyer told us to — please don’t actually do any of these things. Or at least check with your own attorney before you do.”Image credit: koi. Originally published Jan 4, 2013 4:00:00 PM, updated February 01 2017 Email Deliverability Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.I recently wrote a piece on bad clients and the bad attitudes of agencies. In writing it, I was reminding myself as much as anyone else that clients who are willing to pay for expertise to solve important business challenges are often in pain.They may be difficult to deal with on any number of levels, but our job is to face such clients with compassion and understanding, and in the end, to help them.Yet, even as we strive to keep a stiff upper lip and let difficult interactions roll off our backs, tension-filled client relationships can take a toll on our well-being and the health of our business. Here are a few things you can do to help manage those not-so-smooth relationships:1) Take care of yourself.In general, we pay little attention to our own well-being, particularly in times of stress. But people who regularly focus on their physical, mental, and emotional health can better handle difficult situations.My top two suggestions for managing yourself are daily exercise and meditation. Even ten minutes of each can make a huge difference in how you experience your day. You’ll recover that 20-minute investment many times over through better focus, the ability to make more balanced choices at tough moments, and over time, better sleep. Don’t be one of those people who put good practices on the back burner in times of stress — that’s when you need them most.2) Invest in the relationship.Create a regular schedule of check-ins, and always be the first to show up. If you can, do these in person (see #4). But if not, invest the 30 to 60 minutes every week to make sure you and your client are addressing key issues and that your priorities are aligned.Don’t worry about doing this long-term — we humans tend to think “I don’t want to do this forever” to avoid doing something for a short while. Consider it a “reset,” and understand that eventually, if the relationship improves, you will naturally begin to schedule meetings further apart. If the client resists such a schedule, use “I” statements (see #3) to make the case: “I want to make sure we stay on track and take responsibility for informing you of our progress and learning about what might have changed on your end. This is critical for us to do our best work for you.”3) Use “I” statements.I once told a friend about a client that regularly yelled at me on the phone and how I had trouble focusing and responding appropriately when she used a tone that brought me right back to being an eight-year-old child being scolded by my mother. His brilliant suggestion: “Why don’t you say, ‘I have trouble focusing and responding when I hear that tone because I end up feeling like an eight-year-old being scolded by my mother.’”If you talk about how you’re experiencing a situation, you’re less likely to put the other person on the defensive. You’re saying that someone else might not react the same way, but because you’re having a certain reaction, it’s difficult to do the work effectively. This may not work every time, but it’s much more effective than saying, “The way you’re talking to me is inappropriate.”4) Meet in person.Difficult situations can quickly get worse when played out over email or the phone. Yet, too many of us avoid travel because it requires time and money. Even leaving the office to visit a client who is only 15 minutes away can seem impossible to fit into our busy schedules. However, we also recognize that travel often offers us uninterrupted time to think and work.So start thinking of travel in a different light — a welcome gift of “me” time where you can do some of your best creative thinking. At a minimum, you can use it to plan that tough in-person meeting, preparing a better interaction than if you just picked up the phone or sent an email. The additional time and thought will help you set the stage for getting through any impasses, and it will improve your likelihood of working better together in the future.5) If necessary, schedule a “fierce conversation.”If you haven’t read Susan Scott’s bestseller Fierce Conversations, you should. Scott’s seven principles of fierce conversations will help you transform your most difficult relationships. Her method helps people overcome barriers to meaningful communication and will put you in a position to better handle strong emotions on both sides of the table.6) Call in senior management.Many early- and mid-career professionals have fantastic skills, but they lack experience. This is not a shortcoming, but rather, an opportunity to learn. If you’re dealing with a tough interaction, a senior member of your team might have great suggestions. Unfortunately, many senior-level professionals think that less experienced team members should just “buck up and handle it.”If you’ve been in the trenches for a while, don’t take your ability to handle tough client interactions for granted. Try to remember what it was like the first time a client unloaded a bad day onto your shoulders and have some compassion for your less experienced teammates. Welcome the opportunity to teach. I find that when I mentor others, I often learn as much as I teach. If you want to keep growing as a professional, you must be willing to ask for help and be willing to give it.7) If all else fails, break up.Ending a professional relationship can be difficult, but we all know that sometimes the cost of a relationship outweighs the benefits. Such costs include the emotional toll on those who handle a difficult situation, the financial costs when clients refuse to pay you appropriately for your time, and the numerous opportunity costs. How much business development are you NOT doing because a client continues to ask you to do more free consulting? How likely are you to lose a star employee who could handle future accounts because a client is constantly berating him? How slowly do people execute other work because they need recovery time after each interaction with a particular client?Breakups are a necessary part of your professional trajectory, though my advice is to take the first words of this paragraph seriously — if all else fails. Because as difficult as breakups can be, winning new business and starting over brings a whole other set of challenges.Want more content like this? Subscribe to The Agency Post. Agency and Client Relationship Originally published Oct 26, 2014 8:00:00 AM, updated November 12 2014 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack