Brand South Africa is returning to Australia for the third time to meet with expatriates. This time, it will try to get those South Africans to get involved with initiatives back home.Globals South Africans (GSAs) living in Australia will have a chance to voice their concerns about their home nation when Brand South Africa hosts the GSA event Down Under. (Image: Nicki Mannix, via Flickr)Brand South Africa ReporterBrand South Africa are returning to Australia this month to meet and network with South Africans currently living Down Under.Two dinner gatherings, the first taking place tonight, 7 March, in Sydney and the second in Melbourne on 9 March, will look to incite pride and patriotism in the expatriates.The events are part of the Brand South Africa’s Global South Africans (GSA) initiative, which reaches out to expatriates living and working abroad. Through GSA, the organisation keeps South Africans updated on developments in the country and involve them directly in efforts to promote and market the nation brand.According to the Australian Bureau of Statistics, Australia is home to an estimated 150 000 South African immigrants. Many families have been living there since the 1970’s. However, they still maintain active contact through investments, family and friends.They are also unquestionably proud of their roots, as a delegation led by the late Minister Collins Chabane, discovered in the first GSA visit to Australia in November 2014. They found that the South Africans still felt strongly about the country and were still willing to give back.In the last visit to Australia in March 2015, Brand South Africa tried to understand the expats’ needs and perceptions, and identify ways the organisation can work directly with them.For this year’s visit, Brand South Africa will be responding to some of the issues raised in 2015. The organisation will also:Provide updated information and feedback on the performance of the nation brand domestically and internationally.Share information on the GSA programme in other countries such as the US, UK, Africa and the Middle East.Make GSAs aware of Brand South Africa’s long-term partners – such as Gift of the Givers, Partners for Possibility and the Nelson Mandela Foundation – and try to get them involved. This will also involve starting student exchange programmes between learning institutions in both countries.For more information, follow #SADownUnder on Twitter.Would you like to use this article in your publication or on your website? See Using Brand South Africa material.
Share Facebook Twitter Google + LinkedIn Pinterest The year was 1950 and there was excitement in the air on Powhaton Farm in Champaign County. The farm was one of the host farms for the National Plowing Match, sponsored by the National and Ohio Plowing Matches and the National Association of Soil Conservation Districts. It was the first “National” held outside of Iowa.Nearly 75,000 people visited the farms for the three-day, standing-room-only event that garnered headlines in newspapers around the state and nation for weeks prior to and after the event was held. The show even featured a test plot with the astounding goal of 300-bushel corn in 1950. The National Plowing Match was so noteworthy for the farm and community in Champaign County just south of Urbana that a historic marker stands to commemorate the event.That was a big day for Richard Evans in the same year he took over the family farm founded by his great-great-grandfather, Isaac Evans Jr., who had come from Virginia in 1812. Isaac’s father, at the same time, purchased land that is now home to the city of Urbana.President James Madison signed an original land grant deed to Isaac Jr. for one-quarter section for the 160-acre farm in Urbana Township of Champaign County. In 1830, Isaac received another patent deed for 161 acres adjoining the original portion of the farm.“Isaac purchased the land for $2 an acre. He had three years to pay it at 6% interest,” said Sue Evans, Isaac’s great-great-great-granddaughter and the daughter of Richard. “It was unsettled land and they probably had a single-bottom plow pulled by a horse. They had to clear trees and build a house. I am amazed at how they could do what they did. They raised corn and wheat and had cattle. A colonial farm was very self-sustaining. They raised their own food and had their own orchard. That was what they did for survival.”Land next to the original farmstead was home to a wool carpet mill and cider mill, general store, blacksmith, shoe shop, and doctor’s office in a small village named Powhaton, founded in 1847.“The next generation was William Strode Evans and he had one son, John Will who was my great-grandfather. John Will Evans married Melissa Jane Roberts who grew up just down the road in Clark County. John served in the Civil War. He farmed with his father and taught in a nearby one-room school. They had two sons, my grandfather, William Edgar, and Charles. Charles went east and opened a restaurant in New Jersey. William Edgar stayed on the farm. He was known as Ed,” Evans said. “My grandfather was known for being hard working and kind. He had one child, my father, Richard.”Richard’s life that followed was the familiar tapestry of farm life with threads of joy, tragedy and hard work woven together with a few unique things as well. The Plowing Match on his farm was undoubtedly a highlight in his farming career, but certainly not the only one.Richard’s mother (Ed’s wife) died when Richard was seven.“His mother kept him at home from school an extra year. She went to Grandview Hospital in Columbus to have surgery. My father sat on the front porch steps and watched his mother leave, looking happy and smiling. She had not been ill, but she did not survive the surgery,” Evans said. “So from then on, he grew up with just his father who never re-married. As you can imagine, they were very close.”At that time the farm was a Jersey dairy and they grew corn, wheat, oats and hay. They added a corn picker and a three-bottom plow — great advancements during this time. Richard grew up involved with every aspect of farming during that era. Richard graduated from Urbana Local High School and went on to the Ohio State University College of Agriculture to fulfill his boyhood dreams.“From the time he was a small boy, he told everyone he wanted to be a scientific farmer when he grew up, but he couldn’t pronounce ‘scientific’ and it always came out ‘scienticky,’” Evans said. “In 1930 he started college and came home every weekend to help his father on the farm. He was at OSU with Jessie Owens. Grandpa was injured, though, during dad’s senior year and he dropped out of college to come back to the farm and help. He really believed in education and always finishing what you start, but he put his goal aside and came back home and farmed.”Side-by-side the father and son farmed, growing closer all the while. Richard married and started a family. Then tragedy struck again.“My dad was plowing and my grandfather was behind him working ground with a disk and a spike-toothed harrow when a storm came out of nowhere and they started to bring the equipment in. My grandfather was driving the tractor over freshly-plowed ground standing up and he was hit by lightning and fell off the tractor,” Evans said. “My father looked back and saw the equipment circling. It had run over my grandfather three times before my father could stop it. He was 75 when he was killed. My dad was 38. I was 6.”After that, Richard continued the tradition of his forefathers farming the land. The dairy transitioned into a registered Hereford beef operation.“My father spent his life dedicated to soil conservation. He was an original board member of the watershed conservancy district and he was involved in all of the ag organizations,” Evans said. “My brothers left home after high school. One went into the Navy and was reported missing in 1961 during the Cuban Bay of Pigs Invasion, which was an unimaginable tragedy for our family. And my other brother has owned and operated a hunting and fishing resort in Ontario, Canada during his career. He now owns the farm adjacent to the bicentennial farmland. My mother passed away when my father was 80 and he continued to do all of the farming of nearly 500 acres by himself until he was 89, at which time he went into a crop-share program with a neighbor.”It was then he decided to attend to some unfinished business — his college degree.“In 2001 he visited the dean’s office at Ohio State where he was presented with a file folder containing his transcripts from 1930 to 1934. They discussed where his credits from nearly 70 years earlier would fit into today’s curriculum and he enrolled in classes at OSU to finish his degree work. Everyone else was using a laptop, and he had a yellow legal tablet,” Evans said. “He took classes one at a time, earning straight As, but then he was injured in a car accident and was unable to finish the remaining courses to complete his degree.”The accident finished his college career, but it was not the end to his interest in agriculture.“After the accident when he was in the hospital trauma center I visited him and the first thing he said when the ventilator was removed was, ‘How are the grain markets doing?’ I told him corn was at $7.42,” she said. “He immediately wanted to sell a Dec contract and asked for my help to accomplish the sale.”Evans had married a broadcaster and, for many years living out of the area, had come back regularly to help on the farm as she could from her home in Virginia.“When I retired it was my intention to come back here and be with my dad. He died three weeks before that happened at the age of almost 97. Dad and I were really close,” Evans said. “He always kept me updated on everything that was happening on the farm.”Upon returning to the farm in 2009, Evans beautifully remodeled the farmhouse — the third structure on the same foundation since the farm was founded in 1812. She is also in the process of refurbishing an old train boxcar brought to the farm in 1901 to store grain.At 72, Evans meticulously cares for the property on her own and farms the 300 acres of land on shares, marketing the grain herself and jointly making input decisions with the neighbor who farms it. She hosts a monthly “Grain Girls” meeting with a group of women farm owners and managers who meet to learn and improve their grain marketing skills. She sits on the foundation board for Clark State College that has been dramatically expanding its precision ag program in recent years. She also manages a scholarship her father started for agricultural students from Champaign County attending the Ohio State University College of Food, Agriculture and Environmental Sciences.She feels very privileged to live and work on her family’s bicentennial Powhaton Farm.“I have a son and daughter, and they will take this over when I pass on through a generation skipping trust. Neither farms. My daughter is an architect and my son is in law enforcement, but I feel very confident that they will keep the farm and continue the legacy. I have six grandchildren. I keep encouraging them to not ever let it go,” Evans said. “Every day when I wake up and look out this window, as far as I can see is land that has only ever been farmed by my family. I am grateful for my ancestors. They were upstanding, hard-working people who loved the land and cared for it. This is a rare situation, and I realize how fortunate I am. It is humbling. There is no better life, but it is not an easy life. My father instilled his work ethic in me and the desire to keep this going. I stand on very broad shoulders.” John Will and Melissa Jane Evans were Sue’s great-grandparents. They were the fourth generation on the farm. His name is written in the train boxcar (J.W. Evans Aug. 8, 1901) being refurbished on the farm. The original deed for the farm is signed by President James Madison. This is one of the original barns. This is inside the train car being restored on the farm. Evans meticulously cares for the present-day property Richard Evans, Sue’s father, was know for his efforts in conservation on the farm.This painting depicts the first home on the farm. This is a painting of the first home on the farm. Sue Evans now owns the farm. She is the great-great-great-granddaughter of the founder Isaac Evans, Jr.
PANAJI: Goa Tourism Minister Ajgaonkar on Saturday directed his department to post lifeguards at Harvalem waterfalls in Sankhalim, North Goa, following reports of locals and tourists dying at the spot. On Saturday, a 29-year-old man drowned there while on a picnic with seven other military hospital personnel from Panaji. The Minister said that locals had warned the group not to enter the water. “Time and again, the tourism department informs people not to throw caution to the wind,” Mr. Ajgaonkar said.The Bicholim police said that the picnickers went for a swim. Seven were rescued, but one drowned.
While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. And this!Mike Gundy’s living my white trash dream: get into a fight w/ your boss, grow a mullet, and kick so much they ass they can’t fire you— BUM CHILLUPS (@edsbs) December 30, 2016On the Alamo Bowl’s economic impactOklahoma State wasn’t the only winner at the Alamo Bowl. The city of San Antonio made out pretty good, as well…The 24th Alamo Bowl attracted nearly 60,000 fans. Bowl officials said the weeknight game, which did not feature a Texas team, still drew the fifth largest turnstile count in the nearly quarter-century history of the event. BizJournals.comA look back at the outgoing seniors on offense/special teams.Grogan missed a chip shot in San Antonio but is still OSU’s all-time leading scorer.Grogan has had games with more field goals, but none were bigger than the two he made against Texas in 2015. After hitting a 41-yarder with 1:33 left to tie the game, OSU got the ball back in Texas territory after a whiffed punt. After going backwards on two plays, Grogan kicked a 40-yard field goal to get the win. CRFFOn OSU’s defensive effort…Oklahoma State: The Cowboys delivered one of the best defensive performances from a Big 12 team all season. The Cowboys beat up the Buffaloes quarterbacks and gave up a few big plays but didn’t break near the goal line. Yahoo SportsHoopsUnderwood on the sellout crowd against West Virginia…“To do it without our students, a big thank you goes out to our athletic department and marketing people for what they did with the tickets and all of those people are to be commended,” OSU coach Brad Underwood said. “It was breathtaking for me, and almost emotional, because that is one of the main reasons why I came here.” Tulsa WorldOther FootballThe Orange Bowl was the type of bowl game you want to watch if you aren’t personally invested in either team. ESPNOther HoopsAs Kyle Boone writes, John Calipari was given a dead stuffed squirrel by Ole Miss. CBS SportsMore PFBCheck out the best plays from the Alamo Bowl… Gundy says the OSU defense is “unbelievable”… and check out OSU players’ reactions to the win… Vincent Taylor will be playing on Sundays next year… even after Gundy’s plea… Justice Hill had six (!) 100-yard games this season… Mason throws up the “X”… and Jordan Sterns closes the book on a brilliant career… There’s a reason Huggie Bear is the Teacher and Undie is the student… we’ve got Five Thoughts on it… and regardless of the loss, it looks like the Rowdy is Back… Trae Young skipped the Sooners’ beat down to watch the Cowboys get beat down… Kyle Cox here. Filling in today. Thanks for checking in and everyone have a safe and Happy New Year’s Eve!ESPN’s Jake Trotter did a Big 12 mailbag on Friday.He ranked the Big 12 bowl-game appearances (so far)…1. Oklahoma State, 2. Kansas State, 3. Baylor, 4. TCU, 5. West Virginia. Oklahoma State might have the most impressive bowl performance of anyone in college football so far. ESPN More from Jake on OSU…The Cowboys are going to be loaded offensively, with the best receiving corps in school history, a four-year starter at quarterback in Mason Rudolph and the reigning Big 12 Offensive Freshman of the Year in running back Justice Hill. This will be as talented as any offense that Oklahoma State has had under Mike Gundy, and that includes the 2011 Cowboys, who were a field goal away from playing for the national championship.Uh oh! It’s too early in the off season for my current level of optimism.Pro Football Focus grades for the Alamo BowlThe offensive line did allow 8 pressures to Rudolph, but it didn’t matter much if it was a clean pocket or not, as the junior quarterback was in a rhythm from the first snap. On plays under pressure he was 5-of-9 for 107 yards and a touchdown, and when presented with a clean pocket he was 17-of-23 for 207 yards and two touchdown passes. Pro Football FocusA look towards next year’s offensive lineBut there will be holes to fill come 2017 with Salako, Wilson, Veatch and Jarwin fulfilled of eligibility. The personnel for those fits aren’t fully clear yet, but OSU carries confidence in the depth its building on the practice field come spring ball. NewsokThe #SinorForHeisman campaign will be around for another year.Good to know.Statement pic.twitter.com/I3LpYeEhjW— Zach The Punter (@ZachSinor29) December 30, 2016
Let’s take a look at some news around the Big 12 from the past week. State of the UnionESPN’s Jake Trotter expertly recapped the last year in the Big 12, perhaps best elaborated by the league’s most chatty school president, David Boren.“I think the day has come and gone of, ‘Is the Big 12 in danger? Is the Big 12 here to stay? Is it a stable conference?’ I don’t even think that’s an issue anymore,” Boren said. “My goal is to get that topic off the table. … I think we’re on firm ground now. We’re financially in a strong position. We’re very tied to each other. We have many traditional rivalries.“I feel much more confident about where we are than I did even two or three years ago or this time last year. … I think there’s a lot of sticking power to this conference, and the best days are ahead.”That will be put to the test for a league that now has six presidents or chancellors who’ve been on the job for two years or less. [ESPN]Harvard Business School will be breaking down Bob Bowlsby and David Boren’s comments for years, surveying the leadership tactics of an organization for ways to resolve factions … or minimize discomfort in the short-term.Kansas Writing ChecksKU is putting $300m into its football program.Kansas athletic director Sheahon Zenger said at a booster event Wednesday night that the school was planning a $300 million investment in its football facilities. While details of the project are sparse, it would include an indoor football facility and upgrades to Memorial Stadium per Kansas.com. [Yahoo Sports]No more high school stadium for KU — a good move in posturing for future realignment opportunities.Rocket Launching RaiderThe KC Chiefs are raving about former Texas Tech QB Pat Mahomes and his arm strength.“Man, this kid can throw a football,” Kansas City Chiefs RB Charcandrick West said of QB Patrick Mahomes II, reports Edward Lewis of NFL.com. That isn’t something that many have said about incumbent starting QB Alex Smith throughout his career and is expected to keep the starting job for the time being. [ProFootballFocus]West probably didn’t watch the Tech-OU game last year when Mahomes just shredded OU’s secondary. A fascinating question on who regresses more: OU without Bob or Tech’s offense without Mahomes? Best in TexasA Dallas publication put out their ranking for the best coach in Texas and it’s hard to disagree.(Gary Patterson) is the Frogs’ all-time winningest coach and has led TCU to six conference championships, in three different leagues. Patterson’s winning percentage (.734) ranks fifth among active coaches nationally and puts him as one of just three active coaches with at least 149 victories at their current school. [SportsDay]Herman is already second and that’s tough to argue. Sumlin quits game planning in November, Art’s long gone and Kliff’s 40 percent as competitive on the field as he is in GQ.Transfer UWhile Oklahoma State has consistently employed graduate transfers effectively, Dana Holgorsen has taken a different yet similar route.Not every transfer has worked out, but Holgorsen, now entering his sixth season at WVU, has developed a track record of being a fruitful landing spot for players looking for a change in scenery.West Virginia won’t land atop the yearly recruiting rankings, but the program does just fine developing its heap of mainly three-star prospects. Coupling that with transfers — guys like Charles Sims (Houston), Clint Trickett (Florida State) and Shaq Riddick (Gardner-Webb) all had their moments — has been a nice formula during the Holgorsen era.Holgorsen hopes that continues in 2017 — especially with Will Grier. [Yahoo Sports]OSU has lived off of system-fitting three stars, Bill Snyder owns the junior colleges, Texas and OU recruit by stars nationally and Dana pounces opportunistically when opportunities arise with all the above. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.
Sunday at the PGA Championship once again ended in disappointment for many Oklahoma State fans as Rickie Fowler shot a 67 to finish T5 at the year’s final major. The T5 was Fowler’s seventh (!) top-five finish at a major since 2011. Here’s how that stacks up to other players in that same timespan.Jason Day: 8Rory McIlroy: 7Jordan Spieth: 7Rickie Fowler: 7Phil Mickelson: 7Dustin Johnson: 5Sergio Garcia: 4Tiger Woods: 4As you can see, Fowler is right there with his peers in terms of top-flight finishes at major championships. Now there’s a difference of course between finishing top five without having a chance to win and finishing top five after you were really in the mix on a Sunday. Spieth has really been in the mix in all seven of his top five finishes, and he’s won three of them. McIlroy has been in the mix in four and won all four.Fowler has really been in the mix in four-ish of those seven top five finishes, but he only had one where he led late on Sunday (the 2014 PGA Championship which McIlroy went on to win).Winning majors (or any tournament) in golf is a complex thing. Unlike other sports, you can’t control what your competitors do. You can play the greatest four rounds of your life and get thwarted at the end by somebody who played the greatest four rounds of all time (this is more or less what happened to Phil Mickelson at the 2016 Open). This doesn’t mean you’re not good enough to be a major winner. It means you played well in the wrong week.Over time, though, this balances out. You play well in the right week, and it all falls into place. This is what happened to Sergio Garcia at the 2017 Masters. Sergio isn’t better or worse than he has been for the last 10 years. He just played well in the right week. This is what will happen with Fowler, too. At some point in the next five years, he’ll play at the level he’s been playing at for the past five years, and nobody else will challenge him. And then he’ll win a major.It’s almost impossible for this to not happen if you’re playing at that level for an extended period of time. The thing about golf that makes for bad narratives is that there are 155 “losers” every week. Either nine or 10 of the 10 best players in the world lose every week. That’s crazy, but it’s also the reality of the sport. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. The top performers in Majors in the last 5 years. @JordanSpieth w/ a clear lead; @RickieFowler the only one w/o a win in the top 10. #OWGR pic.twitter.com/fAFHY4hwrD— Nosferatu (@VC606) August 15, 2017The counterpoint here is that Rickie needs another gear. He can’t keep up with the Justin Thomas and Dustin Johnsons when they hit the gas pedal. This is what some posit as his “problem.”I don’t necessarily disagree with the take that he doesn’t have that 6th gear those guys have at times, but it’s hard to really cling to it after what happened at the 2015 Players Championship when he played the last six holes in 6 under and then played the four playoff holes in 2 under. That is another gear. It just wasn’t a major championship.And majors are what Fowler has his eye on at this point in his career. He’s won six times worldwide, has a Players and has consistently been in the top 10 in the world for the last few years.“I put myself in contention the first two (majors),” said Fowler on Sunday at Quail Hollow. “It wasn’t a great British, but not bad. To be here, play solid the first two days and put myself in contention, was really in the mix until those last three yesterday. Obviously I wasn’t out of it, but it was going to take a really good round today to give ourselves a chance. Nice coming off of last year. Made all the cuts. That’s a good step.”It is a good step. He finished fourth in the aggregate major championship standings of 2017. You do that enough times over enough years, and you’re going to run into a major.Spieth and Rory have fooled us into thinking that winning 3-4 majors before turning 30 is the norm. It’s not. It’s preposterously difficult to win a major, and there are only four of them every year. Even if you have a 20-year career in which you play every single major, that’s only 80 cracks at it against the 150 or so best players in the world.Rickie Fowler will win a major. I don’t know when and I don’t know which one. But if he keeps playing at the clip he played at in 2017 — he’s currently No. 1 on the Tour in strokes gained — it will happen sooner rather than later.
We introduced the Six Shooter on Friday with Zach Crabtree. Here is part II: A laid-back conversation with those guys and gals you just crave a little more information about. With that, here’s your Weekday Update with Tre Flowers.Flowers has been known to let the hair rage. It was at an all-time high Friday.Topped with a Chicago White Sox flat bill and bottomed by a pair of red and black Jordans, Flowers was in full bloom before Week 1. There was one more addition though. A silver ring wrapped around Flowers’ left nostril. A new touch for an old player.AdChoices广告“I always told my mom I was gonna get it,” Flowers said. “I turned 22 in June, and she kinda motivated me to get it, so I went and got it.”I thought that was extremely interesting. I don’t know how many moms want their sons to get nose rings, but Mrs. Flowers sounds pretty awesome. There was a problem though. The ring was jagged. The outside of it was bent, like it got caught in a box fan or something.“I broke it during camp,” he said with a little laugh. “It’s kinda bad right now.”Mrs. Flowers needs to come bend that thing back into place, and she probably will, too, Thursday when she and the rest of the family comes up for Flowers’ last first game at OSU when the Cowboys face Tulsa at 6:30 p.m. in Boone Pickens Stadium.Flowers is from Judson High School in Converse, Texas, just outside of San Antonio. The drive for the family is about eight hours, but phone calls are only seconds away and come every couple of hours, Flowers said.“They call me every day, probably every 2-3 hours I have a phone call from my mom, my dad, my sister and my brother,” he said. “It’s fun, and it enlightens me, man. They keep me happy.”It has been my ironic experience that it gets easier to stay in contact with family as you get older and go deeper into college life. Flowers said he has found it to be the same way.“It’s a lot easier now, especially for me, everything my family and I have been through,” he said.Like most of us, I’d say, family is first or at least near the top for him. In December 2015, it became an even deeper root for Flowers when his dad was in a bad motorcycle accident that caused broken bones and internal problems as well.Then in late March, he became a dad. And in May, he graduated from OSU. And well, there’s something you should see.YOUR DADDY DID IT BAILEE ? pic.twitter.com/MgDHHiayP7— Tre Flowers (@_Slimm7) May 14, 2017Hold the tissues. There’s more.“This year, I’m playing for more than I ever have before.” Hear how Bailee changed @_slimm7‘s life. #okstate #GoPokes pic.twitter.com/nmJZNXn64p— Cowboy Football (@CowboyFB) July 25, 2017All right, just let it all out.With all that, he said he is closer with his family now than he’s ever been.“It’s the most important thing, other than faith,” Flowers said. “My family always has me, no matter if I was playing good or bad. They just always keep me motivated and keep me striving.” While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.
I’ve shared this before, but it bears repeating: Your organization should dwell in the intersection of this picture, which is a combination of thinking from Jim Collins’ hedgehog concept and BBMG‘s branding thinking. If you don’t know which program to pursue or which message to choose, ask yourself: which reflects all three of these factors?That’s where you focus.
As you start using content marketing to capture the hearts of your nonprofit supporters, remember to stay true to your organization with the four Rs: Be real, relevant, realistic, and, most importantly, rewarding! Here’s how:1. Be real.When you’re talking about your nonprofit or cause, are you being real? It’s important to keep your organization’s story at the forefront of everything you do and to stay true to your nonprofit’s voice. Be mindful of your supporters and where they’re coming from, and be mindful of how you can reach them. Are they heavily using mobile? Do they rarely go on Pinterest?2. Be relevant.Does your nonprofit make sense in its context? That might sound like a lot of marketing speak, but it really means are you relevant. For example, are you holding a coat drive in the hottest part of summer? Make sure your content and actions make sense with what’s happening in your community and in current events.3. Be realistic.Do you know the barriers to communicating with your audience? Identifying what can get in the way of communication might seem hard, but it’s just making sure you’re reaching your supporters. If the dollars are flowing and volunteers are knocking down your door, then your content is doing amazing work! If you’re asking people to do something hard and getting no response, how can you make it as easy as possible? Is the action inconvenient or seemingly expensive? Use your messaging to acknowledge that and take action to make it seem easy.4. Be rewarding.Do you tell people what the benefits are to taking action? Let your content express the benefits of taking the course of action you want. If you want people to attend your event, emphasize that guests will enjoy a good meal, good company, and a good time. If you’re asking for a donation, emphasize the feel-good feeling or tempt them with free swag. Make sure that you offer a reward in your message.
Our daughter Charlotte’s world right now is probably familiar to many of you. She’s in the middle of a blissful summer at a few different day and overnight camps. At the end of every day, her mind and creativity are stimulated, she’s made new friends, and she sleeps soundly with a smile on her face. Charlotte finishes the summer inspired, energized, and smarter than ever.As a longtime overnight camper myself, I greatly envy her. Finally, this summer I decided to follow her summer camp strategy lead and am doing something completely different from the everyday. I’m taking a two-month sabbatical to refresh and restore—my first-ever break beyond a brief vacation since I rushed out of college to work.For many, however, a sabbatical isn’t possible, so I wanted to outline effective approaches used by fellow nonprofit staffers and consultants. I became a reboot detective, determined to find what’s working since rebooting is so valuable and so productive in teeing you up for a great fall and beyond.I did what I typically do when I’m looking for answers—ask my friends and colleagues. Here are some of the fantastic approaches I heard from our peers in the field:Seek a different point of view. Gillian Ream Gainsley, who works in communications and development at the Ypsilanti District Library in Michigan, does something very surprising.“My summer camp plan is to go to overnight camp. Literally. I’m on the board of a summer camp and spend a week volunteering there every year. It’s the most rejuvenating part of my year,” Gillian says.“Mostly, it’s a fantastic break. But I do communications for a youth organization, so it’s a great way to take a deep dive into how kids talk and think and feel. You have a much better sense of what their (and their parents’) needs are after a week of 24-hour interaction at camp.”Get together and get outside. Caroline Avakian, founder of Source Rise, which connects journalists with experts in international development, spends more time outdoors and with her family. “Not only is it necessary, but I find that it fuels my work and creativity, making me much more productive during my work time,” she says.Make a commitment to doing summer differently. Unless you’re lucky enough to actually go to summer camp, as Gillian does, it can be super hard to pry yourself away from the day-to-day routine, no matter how much you want to. That’s where I often fall.You’re much more likely to succeed in getting to your own version of summer camp if you formalize your commitment. I did so by telling a few close friends and colleagues about my plan and asking them to keep me honest. My husband is good at policing as well!I’m not alone here. “I have to consciously cut down on work hours to do that,” admits Caroline. “But it’s worth it since my productivity shoots up when I do get down to business. I tend to goal-set instead of clocking in my hours, so as long as I feel I’ve met my goals, I’m happy. That said, my ‘summer camp’ goals tend to be more focused on strategic priorities and organization. That focus gears me up and preps me for the busy fall season.”Take a new approach to the same old. Danielle Brigida, senior manager of social strategy and integration for the National Wildlife Federation, is one of the most creative people I know. She brings that creativity to the way she tackles her work, including her own version of summer camp.Like most of us, a lot of Danielle’s day is spent tackling ongoing challenges. Although the challenges themselves don’t vary wildly, she spices up the way she approaches them: “I break out the sidewalk chalk and the Idea Frisbee in the summer. I grab whomever I’m working with, and I just toss the Frisbee around when we need to think up clever names or ideas around campaigns. We find that moving while we brainstorm really helps.” Work your body, nourish your soul. Many of the folks I spoke with increase their physical activity when summer comes around or add seasonal treats like biking and waterskiing.Danielle, for example, goes way beyond the Idea Frisbee. “I went out on a limb and signed up for a marathon in Iceland in late August,” she says. “So I’m mostly training for that and spending as much time outside as I can. I also try to balance the running with yoga.”Connect with peers in the field to build satisfaction and smarts. Graphic designer Julia Reich uses summer’s slight dip in her firm’s client work to build relationships with other nonprofit marketers and, she hopes, find some strong strategic alliances.How will you get a little summer camp this summer? Please chime in with your comments to share how you recharge and look at things differently. With refreshing practicality, Nancy Schwartz rolls up her sleeves to help nonprofits develop and implement strategies to build the strong relationships that inspire key supporters to action. She shares her deep nonprofit marketing insights—and passion—through consulting, speaking, and her popular blog and e-news at GettingAttention.org.