“I think she played very solid, not missing much and obviously serving well. Everything started, I think, in the first game of the first set.”Muguruza took charge early, breaking Pliskova in the first and last games of the first set.She gained a second-set edge with a backhand winner on break point for a 4-2 lead before closing it out in 1 hour, 19 minutes.Stephens, playing her fourth tournament since returning from January foot surgery, also was playing a third match in a span of 24 hours.“That’s never easy,” she said. “I’m going to go with that. I didn’t play that badly. She was a little fresher. It was just not a great day.”The 11th-ranked Dimitrov, who lost in the last year’s semifinal to eventual champion Marin Cilic, had just one double fault and finished with nine unforced errors to No. 19 Isner’s 28 in the 2-hour, 3-minute match. The Bulgarian will play the winner of the semifinal between Nick Kyrgios, who knocked out second-ranked Rafael Nadal in straight sets in a Friday quarterfinal, and David Ferrer.“Today was, I think, one of those matches that I really had to just be patient,” Dimitrov said. “I think that that was the key. I knew I’m not going to have that many rallies against John. I knew that he’s going to serve big, bold serves. I just had to be very composed and use every opportunity that I had. I think in the end of the match, it was just a few points that made the biggest difference for me. I’m just happy obviously with the win, but I’m just happy with the way I kept myself together throughout the whole match. Just remained calm in those tough moments. I mean, I know it’s nerve-wracking from outside, but it’s even tougher when you’re in there and have to receive a serve that comes 141 mph.”Dimitrov’s composure was the key, according to Isner.“The difference was he was a lot more decisive at the big moments,” Isner said. “He was a little calmer as well — a little more free-flowing in big moments. I thought he played a high-level match. He certainly is in good form. I played well enough to beat a lot of players today — just not him.”Kyrgios and Ferrer displayed remarkably efficient serving in their nightcap. They combined for six break points, converting none. The fourth-ranked Muguruza reached her first W&S final with a 6-3, 6-2 victory over defending champion Pliskova.The men’s final will feature two first-timers. Grigor Dimitrov outlasted John Isner 7-6 (4), 7-6 (10) in the first men’s semifinal. Nick Kyrgios beat David Ferrer 7-6 (3), 7-6 (4).FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutHalep, seeking her first No. 1 ranking, has yet to drop a set in the tournament and appears to be peaking at just the right time.“I think I played my best match on hardcourt so far,” said Halep, who can become the first Romanian woman to be ranked No. 1. “It felt great. I moved very well today. From the first point, I felt like I was going to play good tennis.” Brace for potentially devastating typhoon approaching PH – NDRRMC SEA Games in Calabarzon safe, secure – Solcom chief The final Sunday will be the first on American soil for Muguruza, who lost to Pliskova in last year’s W&S semifinals after losing to Serena Williams in the 2015 finals. The Spaniard had lost six straight matches against Pliskova since winning their first in 2013.“I was very precise with my shots,” said Muguruza, who is 2-1 in her career against Halep, though the two haven’t played since 2015. “I wanted to be more aggressive and take my shots. I felt pretty good out there – under control. Everything went my way.”Muguruza won when Pliskova sailed a forehand long on the fifth match point. Pliskova, who played part of one match and all of another Friday after rain forced postponements Thursday, had 28 unforced errors to Muguruza’s 13.Muguruza was coming off playing the tournament’s longest match, a 2-hour, 45-minute three-set win over Svetlana Kuznetsova on Friday. That followed a 2-hour, 18-minute win over Madison Keys on Thursday, when she fought off three match points.“I don’t think I played my best tennis today,” Pliskova said. “I think the energy was pretty low from my side. Obviously, a tough schedule for me the last two days – three matches in about not even 24 hours.ADVERTISEMENT Favorites to win, PH triathletes reminded not to be complacent Chief Justice Peralta on upcoming UAAP game: UP has no match against UST PLAY LIST 01:00Chief Justice Peralta on upcoming UAAP game: UP has no match against UST00:50Trending Articles04:11Robredo accepts Duterte’s drug czar post appointment01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Read Next UPLB exempted from SEA Games class suspension LATEST STORIES SEA Games: PH’s Alisson Perticheto tops ice skating short program LIST: Class, gov’t work suspensions during 30th SEA Games MOST READ LOOK: Venues for 2019 SEA Games MASON, OH – AUGUST 19: Simona Halep of Romania returns a shot to Sloane Stephens during Day 8 of the Western and Southern Open at the Linder Family Tennis Center on August 19, 2017 in Mason, Ohio. Rob Carr/Getty Images/AFPMASON, Ohio — Simona Halep moved within a victory of the No. 1 ranking.The second-ranked Halep needed just 54 minutes to cruise past Sloane Stephens 6-2, 6-1 on Saturday in the Western & Southern Open semifinals, and can displace Karolina Pliskova as the top of the ranking with a victory over Garbine Muguruza on Sunday.ADVERTISEMENT WATCH: Streetboys show off slick dance moves in Vhong Navarro’s wedding Catriona Gray spends Thanksgiving by preparing meals for people with illnesses Don’t miss out on the latest news and information. View comments
Here are a few facts you might not know about KU as OSU heads to Lawrence on Saturday.• Homecoming Unis. KU will suit up in their “limestone” edition uniforms for the Homecoming game this Saturday and Coach Gundy will be reunited with original staff member and former OSU special teams coach Joe Deforrest (or “Defo”). Defo did an incredible job with OSU special teams coaching the likes of Ray Guy winner Matt Fodge and all-time great Dan Bailey among others.• Near Miss on Russell. In July of 2011, Baylor quarterback Seth Russell was committed to play quarterback from the Kansas Jayhawks. He de-committed after then coach Turner Gil was fired and decided to look a little closer to his home in Garland, Texas eventually winding up in Waco.• Famous alums. Include Bill James (sabermetrician discussed in the movie Moneyball), actor Paul Ruud, most famous basketball coaches (Dean Smith, Adolph Rupp, Phog Allen, Ralph Miller) and• Broken Arrow Punter. KU Punter Cole Moos was named Big 12 Special Teams Player of the Week for his monstrous 50.4 yard per punt average last week against Baylor, including an unreal 82 yard punt where he had one foot in one endzone and the ball was downed at the opposing three yard line. While Cowboy fans are very much contented with Zach Sinor, Moos hails from close by Broken Arrow.• Academic Advantage. As conference expansion was recently on the minds of the Big 12, KU with a struggling football program is at times considered to be an odd man out but something KU has working in their favor is they are an AAU (Association of American Universities) member.This indicates a stellar academic reputation (among other research requirements) that only 60 schools in the country have, but is essentially a must have if you want to join the Big 10 conference. Rutgers and KU football games would be… must-not-see football.• Rock Chalk. The famous “Rock Chalk” chant was started by a chemistry teacher on campus in 1886 for the science club. Originally “Rah, Rah Jayhawk, KU”, “Rock Chalk” was substituted as a tip of the cap to all of the limestone around campus that is often referred to as chalk rock. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.
This one turned out closer than I thought it would. James Washington needs nearly 1,500 receiving yards in his senior season to surpass Rashaun Woods’ career record of 4,414, and 43 percent think he’ll get it.That 1,500 yards would be the 4th best single season in school history (two Blackmons and a Rashaun). I’m with the majority here. I just don’t think he’s going to be able to do it, although with the benefit of a couple extra games (Big 12 title? Playoff?), it becomes more feasible.Washington would have to average 107 yards a game on a 14-game schedule. He averaged 106 last year. I think between the depth of OSU’s receivers, the uncertainty of a Big 12 title appearance and the threat of injury, the safer bet is that he doesn’t get to 1,500 and surpass Rashaun. I’ll go with that, but I also won’t be surprised if it happens.Tuesday poll question: James Washington has 2,923 career receiving yards. Will he catch #okstate record holder Rashaun Woods at 4,414?— Pistols Firing (@pistolsguys) May 23, 2017Here are your comments.Trigiddy: I say no because we have too much firepower to have to force it to James for 1500 yards next season. He’ll see safety help all year, and the rest of the receiving corps will produce in spades.Lokeasy: If we can make it to the Big 12 championship and then both rounds of the CFP, sure. Those extra opportunities might get him there. Otherwise, nah.Clint: Don’t think he’ll get there – and that’s NOTHING against him. He’s going to be covered up and he’s going to have #2 slinging the ball to a slew of other Cowboys. Weeden2Blackmon was great! But, Rudolph2Washington has solidified an era!Nate: 2002 (Rashaun’s best year) “other” WRs:John LewisTD BryantGabe Lindsay(No other WR had more than 10 catches)Night and day difference between the supporting WRs in 2017 and 2002. Washington won’t come close to breaking Woods’ record.Sonny: With the plethora of talent at receiver, it’s unlikely he’ll catch Woods. IMO, the better question is, how many yards can Justice Hill rack up as opposing linebackers are forced to drop into coverage? Or better yet, how many team rushing yards could the RB’s grind out? Opponents, like voters in a national election, are going to be required to pick a poison.Matt B: I could see him getting the 1500 simply because we start beating defenses over the head with our other receivers and at least once or twice a game James catches a deep ball for a TD or close to it. Assuming at 13-game season, James needs to average just under 115 yards a game. If we make it a 15 game season, that number drops to about 99.5 yards/game. While there’s a lot of potential for fewer receptions and therefore yards, team won’t be able to double team him without giving up regular chunks of yards.I’d also argue that our receiving corps was pretty good last year and he still grabbed over 1,300 yards. We forgot about a few of the misses Mason tossed James, but they were there and it’s likely that there will be fewer such missteps this time around. Also, James had to leave the Texas game and Colorado game, and only had 9 yards against Kansas. Just things to think about. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.
While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. You know it’s officially football season when OKC Dave puts together his annual survey for OSU fans.Incredibly, this year is the 10th edition of what has now evolved into a preseason ritual for most people, myself included. Please take the survey in the link provided and feel free to leave any additional comments below. Dave will close the survey on August 11, and results (which will be up on the site) should be available around August 15.Here are the results from last year.Take The SurveyAdChoices广告
As we enter into year-end fundraising season, now’s the time to make sure your website is in tip-top shape. Have you ever wondered what should – or shouldn’t – be on your nonprofit website? Can supporters find your donate button? Do you really need to post your address and phone number? Where do you make your case for giving? Join Network for Good’s Nonprofit Team as they give homepage tips and tricks!Attend this webinar on November 27 to learn ways to maximize your website during the holiday fundraising rush and walk away with the following:• An overview of year-end website best practices• 60 second critiques of actual nonprofit websites (submit yours in the registration form!)• Question and answer period to address any nonprofit website issuesRegister now.
Not sure how to include music in your videos without getting into copyright issues? Check out Music Bakery for royalty-free music. With a good story as the foundation for your video, your organization can use YouTube to spread your message and raise money online. Here are some tips for nonprofits venturing into the world of online video:No video camera? No problem. Videos created with still images, audio, and text can be just as powerful as moving images. Programs like Animoto can help you create a powerful video with no need to shoot footage. For a great example of video storytelling without moving images, check out Epic Change’s video featuring a thank you letter from a student in Tanzania. Don’t forget: Tell a story! Give people a reason to watch your video and suggest a clear, simple action they can take to respond to what they just watched.For more on the telling compelling story, check out our on-demand nonprofit storytelling webinar. Is your video missing a call to action? YouTube offers a way for nonprofits to add an overlay message to their video with a clear message. If your organization is struggling to develop video content, consider sharing short pieces (think 30 seconds) with simple storylines and clear call to actions before going all out and creating a 7-minute, year-end campaign video. charity: water uses a call to action overlay that pops up at the end of their YouTube videos.
With refreshing practicality, Nancy Schwartz rolls up her sleeves to help nonprofits develop and implement strategies to build the strong relationships that inspire key supporters to action. She shares her deep nonprofit marketing insights—and passion—through consulting, speaking, and her popular blog and e-news at GettingAttention.org. There are two main reasons Facebook use is more in question than ever:1. Longtime challenge: Facebook constantly changes its algorithm for which posts are fed to your page fans’ newsfeeds and its page design—without advance notice or how-tos. Keeping up with these changes requires an enormous expenditure of time and expense, especially for those of us with limited staff and budgets (most nonprofits).2. Most recent ugh: Pay to play, along with a huge decline in organic reach for your content. Now the frequency with which your posts appear on fans’ newsfeeds depends on your organization’s level of Facebook ad spend.As the chart above illustrates, if you don’t pay Facebook to boost your content, you can expect that only six of every 100 fans will even see your posts. How many people do you expect to read, much less act, on it?What’s clear is that Facebook isn’t free. Plan to pay to have your messages delivered. Now it’s just another paid advertising channel, albeit one with targeted reach if your organization thinks the expense is worth it.My recommendation: Use Facebook only if you fulfill all of these criteria:1. You’ve selected Facebook as the social media channel of choice because you know that your low-hanging fruit (priority prospects and donors) are on Facebook, and you have a good way to drive them to your page and keep them there. Few organizations can effectively utilize more than one social media channel, at least to start.2. You use Facebook as a complementary channel to direct marketing (online and offline), your website, and the other places where you have a positive track record of motivating the actions you want (giving, registering, etc.). Content, look, and feel are consistent across channels. Tone varies depending on the channel and segment of folks you’re reaching out to in each channel or campaign.3. You set concrete goals for whatever is measurable on your page (much isn’t) and try to link actions taken on other channels back to Facebook (and other influences).4. You are willing to invest a lot of time and expertise in your Facebook presence, plus a lot of cash for ad buys. Your nonprofit will be competing against Zappos and Proctor & Gamble—what are your chances?Most organizations I know don’t fit this profile. So, for most, Facebook is not worth the investment, even if your CEO or board chair is pushing it hard.Exceptions!1) If your organization works with cats, puppies, or other adorable animals, that’s another reason to pursue Facebook reach. Take at look at RedRover’s Facebook page. Cute animal photos pull big-time on Facebook!2) If you’ve successfully built a loyal, active group on Facebook, keep up the good work. Two examples, from small to mammoth, are the Findlay-Hancock County Community Foundation and Planned Parenthood of America, which has nurtured a dedicated, at-the-ready group of activists via Facebook.If you decide to invest in Facebook, these relevancy strategies will help build your reach:• Be transparent, helpful, and accessible.• Share behind-the-scenes content.• Engage your audience with questions.• Share self-explanatory pictures and visual content. Your organization’s free Facebook ride is over! Now, when checking Facebook page activity stats (aka Insights) for our client organizations, I make sure to dive in with a sweet treat in hand. That’s because I need to balance the bad news—which tends to decrease followers and reach—with something good.I bet you’ve noticed the change, too—that is, if your organization is striving to use Facebook to strengthen connections with supporters and prospects and spur them to give. And by now you’ve probably heard the raging discussion about Facebook’s value—or lack thereof—for nonprofits and for-profits alike.If you’re not up on these changes or are unclear on the facts, let me fill you in. You need to know what’s going on so you can make the right decisions for your fundraising and marketing agendas.Facebook—so adored, so dear to so many of us at a personal level—has dramatically changed its spots.Those of us who have been in the Facebook weeds for a while, trying to figure out how best to use it to drive causes and donations forward, know how tough it’s always been—and now it’s even tougher.This graph, from a recent study by EdgeRank Checker, says it all:
We recently asked our nonprofit Learning Center community about their biggest fundraising challenges. These fundraisers and marketers overwhelmingly indicated that acquiring new donors was the biggest challenge, with 61% choosing this as their top issue, followed by diversifying funding sources (16%), donor retention (9%), and increasing demand/staff constraints (both coming in at 7%).There’s a lot that goes into a successful donor acquisition strategy. Once you have a strong marketing plan in place, it’s important to understand how to effectively tell your nonprofit’s story and make the case for giving to actually convert your target audience into donors. We have two free guides that will help you do just that:Storytelling for NonprofitsHow to Make the Case for GivingWhat’s your biggest fundraising challenge and how are you working to solve it? Share your story in the comments below and we’ll feature selected responses in an upcoming post.
When I saw this Facebook post from the Elizabeth Coalition to House the Homeless (ECHH), my smile spread like wildfire. You see, we’ve been working with the ECHH team on year-end fundraising campaigns for a few years, and among the countless things I was surprised to learn when we started is just how many of the individuals and families they serve are working full-time (or more, holding multiple jobs) but still can’t make ends meet—68%!Sixty-eight percent is a huge segment—almost two-thirds of those served by ECHH. These folks aren’t alone. Unfortunately, the “working poor” population is growing fast, but many people are still unaware of that critical detail.In fact, there’s a common misperception that people without homes bring it on themselves through laziness (like not working or not trying to find a job), addiction, or other issues. Even though that’s untrue for so many of ECHH’s clients and for other families who have lost their homes, widespread misperceptions like this one often become so entrenched that they seem like facts.Kudos to ECHH for opening eyes and minds to this crucial fact across its communication channels, including Facebook. It’s a potential game-changer and is likely to move some prospects from no to maybe or yes on the donate meter.ECHH strives to correct misperceptions that stand in the way of a donation with stories that highlight the efforts those served are putting in to take care of their families. Similar stories that engage readers through likeable protagonists just like themselves were featured in a recent campaign letter: We helped Jeannie find extra work to supplement her salary from her full-time job (and build up some savings) and to get the full allotment of food stamps the family deserved.With Martha and Renee now back to their happy selves and Jack busy in college, Jeannie is once again beginning to feel that her family is secure.Your organization has stories and stats that are equally vital but unknown. Discover what your secrets are and unmask them asap! They may be the tipping point for your year-end fundraising campaign.
5 Ways to Use Online Tools for Nonprofit Event ManagementNonprofit event management includes planning, scheduling, coordinating, recruiting, and especially promoting. It can be a lot to deal with, but by making the most of your online fundraising tools, you can make it much more manageable. Here are five things you need to do, including details on how to tie in your Facebook fundraising with your other social media.Plan a “launch.” Set the date for your event, then determine when you want to send out the announcements/invitations. Traditionally, the launch date would be the day you mail out invitations and email announcements. Schedule reminder emails between your launch date and the event, and get them written and set up to be automatically delivered so you don’t have to worry about them during the busy days leading up to your event. Your social media campaign and other outreach should be designed and set up to launch concurrently (or scheduled strategically).Current donors will receive email announcements, but to make sure you don’t miss potential new donors, put the full event information on your website. Include the event in any community calendars that you publish to as well, and if possible, include a link directly to the event info on your site.Before the invitations go out, set up a registration page that integrates social sharing, using a tool such as Network for Good’s easy-to-use fundraising pages that allow you to quickly set up and sell tickets and accept online donations. Be sure to use one that lets you put your branding on the page so donors know they are in the right place.Promote the event on your Facebook page, but be sure to also set up a Facebook event page. This lets you post updates about the event that won’t get lost in a bunch of other posts and lets your supporters help generate “buzz” by commenting on event updates that you post. If this is a repeat affair, use pictures from last year’s event. Remember, Facebook images are small, so use photos that capture the moment and focus on an individual or small group, avoid shots that are too broad to identify in the Facebook feed.Tweet about it. Write your Twitter messages so that they are ready to retweet and your followers are much more likely to send them to their own followers. Since tweets have to be so short, it can be tempting to avoid saying something your followers already know, but be sure to include what their friends need to know about your event.These five actions will get you off to a great start using online fundraising tools to make nonprofit event management easier and help you reach more potential donors.Ready to start your own fundraising event? We’re here to help! Network for Good has helped over 125,000 nonprofit organizations raise more than $2.5 billion in donations. To discuss how we can help you get the most out of your fundraising efforts, contact us now!
Before Thanksgiving, before #GivingTuesday, and before December 31, there’s one critical day that you need to pay attention to as a nonprofit marketer or fundraiser.And that day is today: Be Your Donor Day!Yay!Of course, every day can and should be Be Your Donor Day, but today is the day we decree that you set aside some time today to look at your nonprofit’s marketing materials, fundraising experience, and online presence through the eyes of a donor.Ready to get this party started?Put on your donor hat and run through your organization’s website:Find (and test) your nonprofit’s contact information or contact formCall your phone numbers and test your phone tree (if applicable) and see if you reach a real person or hit a dead endMake sure you can locate your donation page and easily click to make a donationSubscribe to your email newsletter and find out what happens nextNext, hit your donation page and get ready to give:How many fields do you need to fill out to complete your gift? How long does it take?Is it easy to make a recurring gift?What happens once you submit your donation? Are you prompted to share and learn more?Do you immediately get a receipt? How long does it take to get a thank you for your donation?Now, whip out your smartphone and repeat all of the above—how does everything look and work?Apply this same treatment to any donor-facing asset, online or off.Be sure to run through these steps yourself, and then ask a few other staff members (or volunteers) do the same. Bonus points if you ask someone completely removed from your organization to help you celebrate Be Your Donor Day by bringing a totally objective and fresh eye to putting your processes to the test. You might be amazed at what you discover!For more Be Your Donor Day goodness, grab the checklist and then take the pledge to be your donor to get a copy of our three-in-one donor experience guide. Share your Be Your Donor Day celebration with us on Twitter and Instagram by using the hashtag #BeYourDonor.Want to take Be Your Donor Day one step further? Some of my favorite experts share how you can apply this donor-centric view to your communications approach:In your thank-you communications, mention when your donor will hear from you next. If you are putting them on a newsletter list, say so! If you plan to send invitations to events in the near future, say so! You want to build an expectation of ongoing communications and that this is the start of a beautiful long-term relationship. – Kivi Leroux Miller, Nonprofit Marketing GuideDon’t just guess at what your donor wants or thinks…ask her! Send a survey, pick up the phone, pose a question over small talk at your next event. Not sure what to ask? Start simple and explore why they give to you, who else they support, and how you can help them get more involved. – Farra Trompeter, Big DuckI tell people all the time to put themselves in their donor’s shoes and think about what’s interesting to the donor. Fundraisers have to stop talking about their organization, their programs, and their need to fund their budget, and instead talk about what donors care about: impact, outcomes, and how lives are being changed. Here’s an article that shows you how to do that in an appeal. — Sandy Rees, Get Fully FundedMake a gift to an organization that your donors also like to give to. Not only will this give a donor’s perspective, but it will also remind you of what it’s like to be a donor. – Vanessa Chase, The Storytelling Non-ProfitSuccessful appeals are NOT about how wonderful your organization is. Successful appeals ARE about how wonderful the donor is. Communications are a mirror held up to donors. They see themselves in what you say. — Tom Ahern, Ahern Donor CommunicationsCheck your communications. Read them aloud. Is it something you would read if you weren’t being paid to do so? When is the last time you read a communication like this where you weren’t writing it? Are you relying on a gimmick like underlining and PS or are you relying on good storytelling? – Lynne Wester, The Donor Relations GuruMy tip is to get to know your donors and prospects, inside and out, and surround yourself at your desk with personas who represent each type or segment. Here’s a how-to checklist for persona creation. There’s nothing like a face-to-face to get you focused, real and targeted. With your people staring you down, you just can’t miss! — Nancy Schwartz, Getting Attention
Posted on June 18, 2012June 16, 2017By: Bill Brieger, Senior Malaria Specialist, JHPIEGOClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This post is part of a blog series on Malaria in Pregnancy. To view the entire series, click here. This post was originally posted on Malaria Matters.While we have seen a push for universal coverage of long lasting insecticide-treated bed nets (ITNs/LLINs), it is still important to remember that pregnant women are a more vulnerable group that needs protection. Malaria in pregnant women can lead to anemia and even death for women–as well as miscarriage, low birth weight babies, and greater infant and child mortality. So far, the data on net coverage for pregnant women is not encouraging. Nets are extremely important because they are the one safe malaria control intervention that women can use right from the start of pregnancy.Recent Demographic and Health and Malaria Indicator Surveys (DHS and MIS) show a common problem. The graph here shows general access to LLINs is low (orange bars) in many countries relative to the Roll Back Malaria target of 80% coverage by 2010. What is of equal concern is that even when households possess nets, pregnant women do not always use them (blue bars). Rwanda, with its strong national network of community health workers, is the exception. What is discouraging women?The Liberia MIS asks why people do not own nets, and since these surveys prioritize interviewing women of reproductive age, we may assume that these reasons express the views of women. A few do not perceive mosquitoes to be a problem (especially in the dry season), some simply do not like to sleep under nets while others complain of the cost. The latter is curious because nets are primarily provided for free these days.Clearly, we need more information on the dynamics of net use at the household level. Field visits after a universal coverage campaign in Akwa Ibom State in Nigeria discovered that women themselves see alternative uses for nets. One picture shows LLINs covering vegetable gardens that are tended by women in this community. Maybe they believe the nets will keep insects off their vegetables, although the sun will soon render the insecticide ineffective.Another picture shows that a woman has protected the wares in her small kiosk by covering it with a LLIN. Customers can still see the wares but insects can’t nibble at the food items on sale (nor children easily pilfer some).Both of these examples highlight the economic roles of women in the community. In most communities in Nigeria, income from a woman is crucial to the welfare of her child. Are women making net decisions on their perceptions of what is in their best economic interest?The issue of nets for pregnant women will be one of the issues discussed during the upcoming meeting, Malaria in Pregnancy: A Solvable Problem—Bringing the Maternal Health and Malaria Communities Together, in Istanbul, Turkey, June 26-28, 2012, organized by the Maternal Health Task Force.Stay tuned to the MHTF Blog and Malaria Matters for updates from the meeting.Share this: ShareEmailPrint To learn more, read:
Posted on January 28, 2013June 12, 2017By: Dr. Nosa Orobaton, Chief of Party, Nigeria Targeted States High Impact Project (TSHIP), JSI Research & Training Institute, Inc.Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This post is cross-posted from The Pump. Did you know that nearly 20 percent of all births in Nigeria occur with no one present with the mother? I did not know this until July last as I casually thumbed through the 2008 Report of the Nigeria Demographic Health Survey. Knowing the several things that can go awry during labour right through the immediate post-partum period, it is unfathomable that our society will permit a woman to go through such a risky event by herself!I presented the findings from a further analysis of the DHS data with Bolaji Fapohunda during the second Global Maternal Health Conference.A staggering 1.54 million babies in Nigeria out of the annual 8 million births are delivered with no one present with the mother. Ninety-three percent of all these births occur in the three northern zones of the country. More specifically, 70 percent of all these births occur in the northwest zone of the country. We do not know enough about this phenomenon of births with no one present. It is not encouraging that it coincides with the regions of Nigeria with maternal mortality rates far in excess of the national average.All participants in the session were unanimous that this practice is entirely preventable; all or any applicable instruments of policy and execution should be deployed to eliminate the practice. There should be no room for such a practice in the 21st century.Further research is being contemplated and the findings will be used to inform and educate lawmakers and policy makers especially in northern Nigeria to act. Our mothers, neonates and communities deserve no less.Take a look at Dr. Orobaton’s presentation here.Check out the conference website to view additional presentations.Join the conference conversation on Twitter: #GMHC2013.Visit JSI’s blog, The Pump, here. Follow JSI on Twitter: @JSIHealth.Share this: ShareEmailPrint To learn more, read:
ShareEmailPrint To learn more, read: Posted on February 26, 2013March 21, 2017By: Sarah Blake, MHTF consultantClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Yesterday, Women Deliver opened voting for the 25 top Social Enterprises for Women and Girls. These 25 organizations are doing some incredible work, and using innovative approaches to address some major challenges facing women, including maternal health. Women Deliver invites voters to select up to three choices from the 25 top groups.From Women Deliver: This year, we are asking global advocates like you to vote on three of the 25 enterprises listed below that you believe are truly making a difference for girls and women. Voting closes on March 6th at 12pm EST. Women Deliver worked in partnership with Echoing Green, a global nonprofit that provides seed funding and technical assistance to emerging social entrepreneurs, to select these 25 social enterprises from the semifinalists of the Echoing Green Fellowship Program. The top 10 social enterprises will be awarded a full scholarship to attend the Women Deliver 2013 conference in Kuala Lumpur, Malaysia (May 28-30, 2013) and compete in the Social Enterprise Challenge and “Pitch-Off” on May 30th. Winners will also be given fast-track access to TrustLaw Connect, a program of the Thomson Reuters Foundation that connects lawyers looking to do pro bono work with social enterprises and NGOS in need of legal assistance.To learn more about Women Deliver, including the upcoming Women Deliver 2013 conference, visit the Women Deliver website.Share this:
Posted on May 27, 2013May 19, 2017By: Kate Mitchell, Manager of the MHTF Knowledge Management System, Women and Health InitiativeClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)In malaria endemic regions around the world, malaria in pregnancy continues to contribute significantly to maternal and newborn morbidity and mortality. Intermittent preventive treatment using sulfadoxine-pyrimethamine (IPTp-SP) is one of three critical interventions for addressing malaria in pregnancy. WHO’s three-pronged approach also includes the use of insecticide-treated nets and prompt and effective case management. However, in recent years, there has been a slowing of efforts in several countries in Africa to scale-up the implementation of IPTp-SP. The limited scale-up has been partially attributed to confusion among health workers around the specific recommendations for how to implement this intervention.Three departments at WHO – the Global Malaria Programme, the Department of Reproductive Health and Research, and the Department of Maternal, Newborn, Child and Adolescent Health – recently teamed up to issue a policy brief with detailed recommendations for implementing IPTp-SP. The updated policy brief provides clarity for national health authorities on how to administer IPTp-SP. The brief also shares critical information for overcoming various operational challenges—including scale up; management of side-effects; issues surrounding quality, efficacy, and resistance; and co-administration of other medication.Our colleagues at the World Health Organization encourage national health authorities to disseminate this update widely and to help ensure the correct administration of IPTp-SP.From the policy brief:All possible efforts should be made to increase access to IPTp-SP in all areas with moderate to high malaria transmission in Africa, as part of antenatal care services. WHO recommends a schedule of at least four antenatal care visits during pregnancy.1. Starting as early as possible in the second trimester, IPTp-SP is recommended for all pregnant women at each scheduled antenatal care (ANC) visit until the time of delivery, provided that the doses are given at least one month apart. SP should not be given during the first trimester of pregnancy; however, the last dose of IPTp-SP can be administered up to the time of delivery without safety concerns.– IPTp-SP should ideally be administered as directly observed therapy (DOT) of three tablets sulfadoxine/pyrimethamine (each tablet containing 500mg/25mg SP) giving the total required dosage of 1500mg/75mg SP.– SP can be given either on an empty stomach or with food.– SP should not be administered to women receiving co-trimoxazole prophylaxis due to a higher risk of adverse events.– WHO recommends the administration of folic acid at a dose of 0.4mg daily; this dose may be safely used in conjunction with SP. Folic acid at a daily dose equal or above 5mg should not be given together with SP as this counteracts its efficacy as an antimalarial.2. In some countries of sub-Saharan Africa, transmission of malaria has been reduced substantially due to the successful implementation of malaria control efforts. In the absence of data to help determine when to stop IPTp-SP, WHO recommends that countries continue to provide IPTp-SP until data to guide this decision making is available.3. There is currently insufficient evidence to support a general recommendation for the use of IPTp-SP outside Africa.Access the full policy brief.Learn more about malaria in pregnancy:Read a recent post on the MHTF Blog with highlights from the Malaria in Pregnancy Working Group’s annual meeting.Visit the MHTF’s malaria in pregnancy topic page.Follow the MHTF’s malaria in pregnancy list on Twitter.Take a look at the MHTF’s on-going blog series on malaria in pregnancy.Interested in contributing a guest blog post to the series on malaria in pregnancy? Please contact Kate Mitchell at email@example.com.Share this: ShareEmailPrint To learn more, read:
Posted on April 16, 2014November 7, 2016By: Alison Chatfield, Project Manager, Maternal Health Task Force, Women and Health InitiativeClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Last week, 50 implementers, experts and donors from the mHealth and maternal health communities gathered in Boston for a meeting titled “mHealth for maternal health: bridging the gaps.” Throughout the two day meeting, the participants of this technical meeting grappled with the constraints to delivering high-quality, accessible and affordable maternal healthcare, discussed the opportunities for information and communication technologies to help alleviate those constraints, and outlined a shared “mHealth for maternal health” research agenda.A prominent theme of the meeting was the need to improve the communication around the role of mobile technology in health as a pre-requisite for increased collaboration between mHealth and maternal health actors. Participants agreed that mobile technology should not be conveyed as a stand-alone health intervention, but rather a strategic tool for delivering maternal healthcare more effectively. The research questions posed by the group did not focus on whether mHealth works, but whether mHealth can deliver what we know works better than we are currently able to.The meeting began with an illustrative case study that emphasized the need to position mHealth within a health systems approach to quality improvement before reflecting on results of a pre-meeting survey on the participants’ reflections on barriers and opportunities to achieving Universal Health Coverage (UHC). Expanding on the need to position mobile technology tools and strategies within a systematic approach to addressing barriers and opportunities, a logic model on the linkages between mHealth and health outcomes was presented.A working mHealth vocabulary that is being developed by the WHO mobile Technical Evidence Review Group (mTERG) was shared, and participants suggested ways to refine this language to increase its acceptability within the maternal health community. In particular, finding explicit linkages between maternal health frameworks, redefining “quality” and positioning health, not technology, as the driver of innovation were all considered important.A particularly exciting session featured a cross-section of 15 different projects where mHealth is being used to improve maternal health by working to increase client knowledge, provider competence and health system strength. All of the presentations are available here, and videos of these sessions are available here.Day 2 of the meeting focused on evidence, specifically, understanding what kinds of evidence were important to donors, managers and implementers. The need for reporting standards so that every project using mobile technology is able to communicate its theory of change and results in a harmonized way was considered a top priority amongst participants. Participants outlined ways they can contribute to building the evidence base and creating a shared research agenda, including increasing collaborations between academics and implementers. Participants emphasized that while additional research may not be needed about the benefits of digital data collection systems to improve data-based decision-making, more evidence around areas where it was considered “riskier” to use technology, such as during emergency obstetric situations, may be.Participants of the meeting agreed that it is important that mHealth not be considered a panacea, while acknowledging that increasing access to information and communication technologies in settings where maternal death and disability are highest constitutes new opportunities for improving outcomes.Further reflections from the mHealth for maternal health: bridging the gaps technical meeting will be featured in our mHealth for maternal health blog series. A meeting report will be made available shortly.Do you have an opinion about using mHealth to improve maternal health? Contribute a post to our blog series! Get in touch with Yogeeta Manglani, firstname.lastname@example.org. Share this: ShareEmailPrint To learn more, read:
Grant writing is hard.You know it, and so do we: effective grant writing takes up valuable time and needs extreme attention to detail. It requires nonprofit staff to get out of the mindset of day-to-day programming and instead focus on making a case for their mission and the impact they want to bring to the communities they serve.It’s not just about the words.In addition to creating a just-the-facts narrative that makes the case for why and how your programs or generally, your organization, will leverage potential grant funding, you must demonstrate the ‘logic’ of your needs. This means making sure your budget numbers add up and articulating how you will financially sustain the program after the funding ends.You need help—and an advocate.Network for Good is committed to helping small and emerging nonprofits succeed. We know that you must apply valuable resources to move fundraising from an administrative function to a year-long, leadership priority to stabilize—and grow—your mission.We need your input and candor.We know how hard you work to create and submit grant requests to foundations in your communities and we want to advocate and share your collective needs and grant writing challenges.To arm our efforts with data and determination, we’re asking you to anonymously share how your organization works with foundations and how you sustain the programs they fund. Please complete our survey.In March we will publish the findings to more than 5,000 private, community, and corporate foundations to help get the conversation started around “What Funders & Foundations Need to Know.”The survey is just ten straightforward, multiple choice questions and will take you less than four minutes to complete. Thanks for sharing your experiences with us!
Note from the editor: Because our subscribers don’t always have the opportunity to read every post we have published on this blog (over 2,650!), we’ll be sharing some top posts to give you plenty of fundraising and marketing ideas to implement over the next few months.In this post about monthly giving, guest blogger Sandy Rees tells you how she created her first monthly giving program, lessons learned, and tips you can put into action right now.—————–I didn’t know much about monthly giving until she called in late December that year.She was one of my newest donors, and told me her family had just moved here from another state. She had given monthly to the food bank there, and now would like to give monthly to the food bank here. (That would be us).Oooookay.I didn’t have a monthly giving program and didn’t know how they worked, but I knew I had to think quickly—I could send her 12 reply envelopes so she could send in a gift each month. It would be simple for her and easy for me. So that’s what I did, and my first-ever monthly giving program was born.I remember counting out the envelopes, and writing the month on each one. I thought that would help us both keep up with what she had given.It was a simple beginning.Looking back at it, I have to laugh. I had no idea what I was doing. I simply had a request from a donor, and was trying to honor it. Little did I know it would turn out to be a great thing for my organization.I sort of knew how monthly giving worked, and I decided that if I was going to do this, I was going to do it as well as I could. I wondered if there were people already making monthly gifts to us, and I just hadn’t noticed it yet. I pulled a report from my trusty software, and I was thrilled to find six regular givers! How had I never seen that?I pulled together a letter and sent it to those six, telling them that we were officially starting a monthly giving program, and inviting them to join, especially since they were already doing it. I heard back from all six—a resounding YES!That Spring, I attended the AFP Conference and heard Harvey McKinnon speak about monthly giving. It turned on so many light bulbs in my head, that I’m surprised I wasn’t blinded from the light! I picked up his book Hidden Gold and read it before my plane landed back home.I did a little research to see what other nonprofits in my area were doing with monthly giving, and I got a few more ideas for my program. I named it Hunger’s Hope and created a brochure to give to prospects to help them understand what their monthly gift would do, and to help them see how little it took to feed a hungry person. I was lucky – just $0.81 would cover a day’s worth of food, and $24.30 covered a month. So, I asked for $24.30 to feed one person for a month, $48.60 for two people, and $72.90 for three.Next, I started to market the program. I put a piece in my next print newsletter about the program, and made it look like an article and a coupon that people would cut out, fill in, and mail to us. (Email wasn’t commonly used back then or I would have made that an option, too). I pulled a list of donors who had given three or more times in the previous 12 months, and sent them a special letter, telling them about Hunger’s Hope and inviting them to join.Slowly, people signed up.My finance guy laughed at me when I first started the program. He thought it was a crazy idea and a waste of time. But when the monthly gifts started to add up, I had the last laugh.In about 18 months, I had signed up 110 people in Hunger’s Hope, with people giving anywhere from $10 to $100 a month. Even though I offered them specific amounts, I also gave them the option to choose the amount they wanted to give, which turned out to be a smart move because many gave more than I asked. The total annual value of the program was over $50,000, which was a revenue stream that made a difference for us.Here’s what I learned from that experience of going from zero to $50K:Start somewhere. It doesn’t have to be perfect to get started. The most important thing is to start. You can always tweak and improve later.Work on it consistently. I never stopped looking for donors for my monthly giving program. I was always on the lookout for a way to let folks know how they could join and why it mattered.The reason is important. Be clear about why people should make a monthly gift. Few people want to give monthly just to support your nonprofit. But many people will give to help you make a difference. When I shared that their $24.30 would help feed a person for a month, it was tangible and understandable, and it resonated with my donors. And they signed up.Be ready to manage the back end. I realized quickly that I had to keep up with the details of who had joined, how much they pledged monthly, and who hadn’t given recently. I got into the habit of checking at the beginning of each month to see who hadn’t given in the past two months, and calling those folks. I had some of the most amazing conversations with those donors. They’d tell me how they’d lost their job and needed to stop giving for a while, but as soon as they were able, they’d start again. Or they’d tell me about a family member with an illness. I’d thank them for their past support, show true concern for their circumstances, and offer any help I could. Most of them came around and re-joined later in the year.Be creative in thanking them. My monthly donors didn’t want a monthly thank you letter. They’d tell me “please save the postage.” So, I got creative. One month, I’d send a hand-written note. The next month, I’d call them. The next month, I’d have a volunteer call them. And so forth. It kept things fresh, and they seemed to enjoy it.Offer multiple ways to give. One of the things I learned from Harvey is that people who put a monthly gift on their credit card give longer and more consistently than folks who pay by check. And those who give by electronic bank draft are best, because they don’t usually stop or change the gift unless they change banks, which is uncommon. At that point, we had the ability to take credit cards, but I had no idea how to do automatic bank drafts. I called our bank and told them what I was trying to do, and they agreed to set it up for me with no fees as part of their support of our work. It was nice to offer a payment choice to donors so they could pay by check, credit card, or automatic bank draft.Since then, I’ve helped start numerous monthly giving programs. They’re a great way to create a predictable revenue stream for the nonprofit and make giving easy for the donor.And I won’t ever forget those humble beginnings.Do you need software to help you set up and run your monthly giving program? Talk to us!Sandy shows passionate nonprofit leaders how to fully fund their big vision, so they can spend their time changing lives instead of worrying about money. She has helped dozens of small nonprofits go from “nickel-and-dime fundraising” to adding 6 or 7 figures to their bottom line. As a trainer, she shows her students how to find ideal donors, connect with them through authentic messaging, and build relationships that stand the test of time, so that fundraising becomes easy and predictable. Sandy is based in Loudon, TN. Find out more about her fundraising system at www.GetFullyFunded.com.
The power of social media, combined with the ease of online giving, has contributed to the rise in popularity of peer-to-peer giving—one of the best ways for a nonprofit to fundraise. It’s an effective strategy, because people are more likely to give to organizations that their friends support. Peer-to-peer sharing generates a snowball effect as your supporters share your campaigns with their friends, and as new donors from this friend group then share with their friends, and so on.Mobile giving is an ideal tool for peer-to-peer sharing because people are already using their mobile devices daily. Mobile fundraising makes sharing simple and easy for your donors. Here are four ways you can use mobile giving to encourage peer-to-peer sharing.1) Start With Well-Designed Donation PagesThe foundation of any giving campaign is the donation page. This page is what you’ll use to inspire supporters to make a donation. It’s also where they’ll learn important details about your campaign and organization. Without a well-designed donation page, your campaign’s success rate won’t be as high. Here are the components of a high-performing donation page:Mobile-Friendly—Your donation pages need to look good on all devices, including smartphones. Responsive design automatically resizes images and text to show up clearly on small screens. The navigation menu is also adjusted to be easily accessible via a smartphone or tablet. Mobile-friendly design means that donors will be able to easily navigate the page and quickly make a donation.Simple—People are busy and easily distracted. Making the donation process as streamlined as possible will increase the number of completed donations. Use as few form fields as possible, and minimize the number of clicks required to go through the process.Easy—Don’t make supporters stop and think about what to do next. The process should be clear, from start to finish. Adding suggested donation amounts will reduce the friction, allowing donors to get through the process faster.Impact Labels—Along with suggested donation amounts, include impact labels. People are more likely to give if they can envision a concrete way their money is going to help. For example, you could say “$20 feeds a child for a week.”Recurring Gift Option—Some donors will want to set up an automatic payment for recurring donations. Make it easy for them by including a recurring gift option.Social Sharing—Make it convenient for new supporters to continue the snowball effect! Include social sharing buttons to allow donors to quickly and easily share on their social pages.2) Focus on Social MediaSocial media is one of the most effective tools for donors to share your fundraising campaigns. Simply posting to your social pages, however, won’t allow you to take full advantage of the opportunities that social media provides. Craft a strategy based on what you know about your supporters, tailored specifically to them. Think about:What platforms do they use? Some people prefer Facebook, some Twitter, some Instagram. Other platforms, like Snapchat, may be worth exploring as well. There’s no need to target platforms that your supporters don’t use, however, so be sure to find out the most popular sites for your particular group of supporters.What types of posts do they share? Do your supporters tend to share informational articles? Images? Videos? What types of content do they post the most?What types of content do they engage with most? When users engage with content, their friends can often see that content. Make note of which types of posts your supporters most often like and comment on.3) Build CommunityPeer-to-peer sharing thrives on community, on the relationships between friends, colleagues, and family. In return, peer-to-peer fundraising offers your supporters the opportunity to grow their relationships. Provide your supporters with a cause to rally around, and activities that will simultaneously raise money for your organization and build community.Consider creating team-building opportunities that supporters can participate in together. Here are a few ideas:Cause-Focused Campaigns—When a group of friends is passionate about a specific cause, that cause brings them together. Get very specific in your peer-to-peer campaigns to generate that emotional investment.Walk/Run/Bike Events—These events are popular for a reason—they’re effective! When a group can participate in an activity they all enjoy, they feel connected.Sponsorships—Friends are often excited to support someone in their network who’s serving in a special capacity for a day, such as “guest bartender” at a local restaurant.Company-Based Teams—Companies are often looking for ways to build team camaraderie, and nonprofit fundraising is an ideal way to fulfill that goal.4) Host a Meet-and-Greet EventGive your supporters the opportunity to meet one another. People who have a shared interest, such as the cause your nonprofit is promoting, enjoy meeting one another. By giving them the opportunity to make new connections and meet team members in your organization, you’ll increase their commitment to your organization. While these events do require planning, they don’t have to be expensive. Partner with a local business for event space, or a restaurant for discounted or donated food and drink. Also consider hosting groups yourself, bringing supporters in to see your work firsthand.Download “The Ultimate Guide to Mobile Giving” to learn more about how mobile giving can boost your fundraising campaigns.
ShareEmailPrint To learn more, read: Posted on October 17, 2015October 13, 2016By: Emily Peca, Technical Advisor, Translating Research into Action (TRAction), University Research Co. LLCClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)The global public health community has made significant gains to date improving maternal and newborn health, but as we approach the post-2015 landscape, we are confronted with the important and ambitious objectives of the Sustainable Development Goals. Goal 3 states that we must, “Ensure healthy lives and promote well-being for all at all ages,” and the first two targets of this goal are to reduce maternal mortality and end preventable deaths of newborns and children under age 5.[i] If we are to narrow equity gaps and improve quality, we must investigate what is happening among populations who have historically been socially excluded. As such, the 2015 Global Maternal Newborn Health Conference (GMNHC) in Mexico City has chosen three timely and important themes: quality, equity and integration. These cross-cutting themes invite us out of our topical or service-specific silos to confront critical dimensions of care that, if addressed, will improve health outcomes and increase the likelihood of achieving the SDGs.Let’s consider the example of Latin America, which is known for significant improvements in terms of development, but marked by extreme disparities. The maternal mortality ratio in Latin America (excluding the Caribbean) has reduced over time from 130 in 1990 to 77 per 100,000 in 2013.[ii] Additionally, 94% of pregnant women in Latin America and the Caribbean have a skilled birth attendant present at their deliveries.[iii] Despite these overall gains, maternal mortality ratios range widely from 22 per 100,000 in Uruguay to 200 per 100,000 in Bolivia.[iv] Those at highest risk of not receiving adequate care are the geographically isolated, rural poor residing in certain low- and middle-income countries.[v]Guatemala, which has the second highest maternal mortality ratio in Latin America, is a great example of how one half of the population drives up national gains in health and development and thus masks underlying disparities. The other half of the population that identifies as indigenous has disproportionately lower health and development outcomes, including a maternal mortality ratio that may be three times that of the non-indigenous population.[vi] Not only are indigenous populations located on the fringes of the formal health system and less likely to seek care, but they are also more likely to be disrespected and abused during facility-based childbirth compared to non-indigenous populations when they do seek care, as our forthcoming research shows. How will we achieve progress if we further marginalize the most vulnerable?Failure to address the needs of “left behind” populations will hinder the achievement of national and global maternal health goals and targets such as universal health coverage and the SDGs.[vii] As we forge ahead to improve maternal and newborn care, we should ask ourselves: Do we know what works? Why it works? And how it works in particular contexts? Equally as important, do our approaches improve equity and enhance the provision of high quality care?At the GMNHC conference, I look forward to discussing how the global community will be accountable in our efforts to facilitate equitable and high-quality services across the continuum of care. A critical and honest assessment of our program implementation will hold us accountable to our investments, safeguard target populations from shouldering unintended consequences and inform policy makers and implementers about how to better serve their communities.__[i] United Nations Sustainable Development Summit 2015 – Health. (n.d.). Retrieved from http://www.un.org/sustainabledevelopment/health/.[ii] World Health Organization et al. (2014). Trends in Maternal Mortality: 1990 to 2013. Estimates by WHO, UNICEF, UNFPA, The World Bank and the United Nations Population Division. ISBN 978 92 4 150722 6. World Health Organization. http://apps.who.int/iris/bitstream/10665/112682/2/9789241507226_eng.pdf?ua=1.[iii] Boerma, J. T. (2015). World Health Organization, Department of Health Statistics and Information Systems, and World Bank. Tracking Universal Health Coverage: First Global Monitoring Report.[iv] World Health Organization et. al. (2014).[v] Byrne, A., Hodge, A., Jimenez-Soto, E. and Morgan, A. (2014). What Works? Strategies to Increase Reproductive, Maternal and Child Health in Difficult to Access Mountainous Locations: A Systematic Literature Review. Edited by Zulfiqar A. Bhutta. PLoS ONE 9(2): e87683. doi:10.1371/journal.pone.0087683.[vi] Shiffman, J. and Garces del Valle, A.L. (2006). Political History and Disparities in Safe Motherhood between Guatemala and Honduras. Population and Development Review 32(1): 53–80. doi:10.1111/j.1728-4457.2006.00105.x.[vii] Boerma, J. T. (2015). World Health Organization, Department of Health Statistics and Information Systems, and World Bank. Tracking Universal Health Coverage: First Global Monitoring Report. http://apps.who.int/iris/bitstream/10665/174536/1/9789241564977_eng.pdf?ua=1.Share this: