Goa to post lifeguards at Harvalem waterfalls

first_imgPANAJI: Goa Tourism Minister Ajgaonkar on Saturday directed his department to post lifeguards at Harvalem waterfalls in Sankhalim, North Goa, following reports of locals and tourists dying at the spot. On Saturday, a 29-year-old man drowned there while on a picnic with seven other military hospital personnel from Panaji. The Minister said that locals had warned the group not to enter the water. “Time and again, the tourism department informs people not to throw caution to the wind,” Mr. Ajgaonkar said.The Bicholim police said that the picnickers went for a swim. Seven were rescued, but one drowned.last_img read more

CBI raids to stop SP-BSP alliance, says Akhilesh

first_imgA day after the Central Bureau of Investigation said the role of mining ministers in Uttar Pradesh under the tenure of Akhilesh Yadav would be probed in connection with alleged illegal mining, the Samajwadi Party chief on Sunday the “BJP has shown its true colours.”Mr. Yadav suggested the raids by the CBI by opening up old cases were an attempt by the BJP-led Centre to stop the SP-BSP alliance. The two parties along with the RLD are close to formally announcing an alliance for the 2019 Lok Sabha election.”The Samajwadi Party is trying to win as many Lok Sabha seats as it can. Possibly the CBI or the government that runs the CBI is trying to…What do we have? We can form an alliance and go to the people. And those who want to stop [us], what do they have? They have the CBI,” Mr. Yadav told reporters here.Mr. Yadav, who served as Chief Minister of UP from 2012 to 2017 and held additional portfolios of mining in 2012 and 2013, also said he was ready to be questioned by the probe agency.”If they question us, we will have to answer. We will give them an answer. But the people of the country are ready to give an answer to the BJP,” said Mr. Yadav.The SP national president also used sarcasm to allege political motive of the CBI raid.”I’m happy the BJP has once against shown its true colours. First the Congress gave us an opportunity to meet the CBI, now the BJP is giving us an opportunity,” said Mr. Yadav.He also warned the BJP that it would also have to face the brunt of the “culture” it was leaving behind.The CBI on Saturday said the role of the mining Ministers in UP between 2012 and 2016, which includes Mr. Yadav, may be probed in connection with a fresh case of alleged illegal mining of minor minerals registered on the direction of the Allahabad High Court.The CBI registered an FIR against 2008-batch IAS official and then Hamirpur District Magistrate B. Chandralekha and 10 other individuals, besides unknown officials and persons. Among those named in the FIR are SP MLC Ramesh Kumar Mishra and Sanjay Dixit, who fought the 2017 election on Bahujan Samaj Party ticketSearches were carried out on Saturday on 14 premises of the accused persons in Delhi, Hamirpur, Lucknow, Kanpur and Jalaun. The FIR alleges that public servants allowed illegal mining of minor minerals between 2012 and 2016 by the fraudulent granting of fresh or renewed leases. Officials also allegedly permitted mining by the existing lease-owners during the “obstructed period” when the National Green Tribunal had barred the activity. The leases were also issued in violation of a May 2012 order of the State government for e-tendering.last_img read more

The Rank Nazi: Your Content Is Not Worthy, No Rank For You! [cartoon]

first_imgShare . The book’s been a runaway success (I think it’s because of the cartoons, but my co-author thinks its the marketing advice — you decide). Inbound Marketing: Get Found Using Google, Social Media and Blogs Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack By the way, if you’re a Seinfeld fan, what’s your favorite episode/scene?  (I’m looking for more ideas for future cartoons).center_img Looking to get more organic traffic from Google? You need to create content that’s worthy! (Yes, it’s that simple.  Not easy, but simple). Originally published Nov 6, 2009 3:18:00 PM, updated March 21 2013 If you liked this cartoon, you can find more cartoons in the recently released book:last_img read more

Website Redesign SEO Mistakes to Avoid

first_img Originally published Sep 7, 2010 3:00:00 AM, updated July 28 2017 We’ve already discussed what you need to think about before you even begin your website redesign project , now we’re going to discuss what SEO elements you need to keep in mind once you start the process.Free Workbook: How to Plan a Successful Website RedesignOnce again we turned to our well versed team of HubSpot Partners to gain insight into how they approach the process.Don’t Lose Sight of Your Old SiteSure, your website might need a redesign, but that doesn’t mean everything you currently have is terrible. Partner Tony Meister of NetSolutions Group says “the biggest mistake…would be to leave out 301 redirects consequently sacrificing all the work that was done to get the rankings. On that end, another mistake would be to neglect [thinking] about navigation structure and how the [old] site effectively leverages SEO in the subpage hierarchical navigation.”Even if you do decide to completely redo the navigation, Tony’s first point holds true. Your old site hopefully had some SEO rankings that you, at some point, invested time (either in content creation, keyword research or more) to get. Make sure everything is done correctly in order to not waste the time you’ve already spent on it.Make Sure SEO is Always Being EvaluatedYes, SEO is not the end all to be all when you are redesigning your site. However, that doesn’t mean that it should be overlooked in favor of design, content, etc. Top Line Results’ Todd Hockenberry states, “SEO is [often] an afterthought and not the primary driver that it should be.” While SEO might not be as visually appealing as a great website header or logo, think about which one is more likely to bring leads to your site and invest your time wisely.The SEO ScoopSure there are some people who get downright giddy when they talk about SEO. You may or may not be one of those folks. But even if you aren’t, any good website designed with inbound marketing in mind takes into account SEO strategies. No matter how gorgeous your new site looks, if visitors can’t find you online, no one is going to be able to appreciate your hard work and you certainly won’t see the benefits. Website Redesign Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

When is the Best Time to Publish Blog Posts? [Infographic]

first_img on the topic. Based on over 170,000 blog posts I’ve created a visualization of the best times and days to post for views, links and comments. Click on the image below to see it full-size. Originally published Dec 8, 2010 5:51:00 PM, updated October 18 2015 For more data like this, be sure to Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack . In working on the data for mycenter_img big overarching post for ProBlogger Science of Blogging webinar tomorrow register for tomorrow’s webinar Over the past few years, I’ve researched and written a lot about the best time, and recently, I wrote a , one of the most important questions I could ask my data was “when is the best time to publish a blog post?”last_img read more

7 Best Practices for a Successful Mobile Check-In Campaign

first_img Mobile Marketing Originally published Jan 4, 2012 3:45:00 PM, updated October 20 2016 Topics: Located at the intersection of mobility and marketing, the “check in” is one of the latest iterations of social media marketing.Location-based social media, such as Foursquare , encourage consumers to “check in” at a business using their smartphone, allowing them to keep the people in their social network constantly apprised of their whereabouts.For example, friends meeting at a bar/club or family members gathering at a ballpark/stadium can check in to those locations using these social media tools. And in exchange for patronizing and promoting their venues via these tools, many businesses reward their customers. Foursquare, for example, bestows the title of “Mayor” on those frequenting a particular establishment the most often during a given period of time. In a nutshell, check-in promotions offer one more channel for marketers to engage consumers with their brands.Before you try running your own check-in campaign, check out these 7 tips for success: 1. Reward the Right Behaviors As with any other marketing initiative, it’s important to provide incentives that reinforce the behaviors you’re trying to induce. If in-store visits are the goal, your check-in promotion needs to reward that behavior. If your objective is creating awareness for a specific product or service, be sure your check-in promotion reflects that. 2. Get the Ball Rolling If you’ve ever been the first one to arrive at a party, you know that awkward feeling when it’s just you and the host until the other guests arrive. Seed the action by offering a special incentive for the first, or the first 10, checkins. 3. Stand Out From the Crowd Anybody can offer 10 or 20 percent off this or that. Where’s the excitement in that? Create check-in promotions that make customers feel special. Hold a monthly inauguration celebration for your “Mayor” during your busiest times, and do it up right. Hand them the proverbial keys to your business, or give them a one-of-a-kind T-shirt or baseball cap. It doesn’t have to be expensive; it just has to be memorable and fun. 4. Keep in Touch… With Your CRM While a standalone or one-off check-in campaign has some value, check-in promos tied into the rest of your inbound marketing programs are better still. Make sure you connect your check-in systems to the rest of your inbound marketing platform so you can analyze the results and leverage the social networks you’re working so hard to tap into. 5. Follow Through in Advance If check-in campaigns are new for you (and for about 98 percent of you, they are), be sure that everything needed to fulfill the rewards is in place before you roll out the campaign and that your staff understands how the campaign works. Almost nothing is worse for a business than setting up expectations and failing to deliver on them. 6. Spur Socialism Remember, this is social media . Use checkins to multiply the uptake on your campaign by reminding and rewarding people who bring a buddy—the more the merrier. Not everyone has to check in; they just have to show up with someone who does. 7. Metrics Still Matter Use your inbound marketing platform to measure and analyze the results of your check-in promotions. Keep an eye on total checkins, total spend, spend per checkin, social influence, and how many other online behaviors (such as email opt-ins, Likes, or tweets) customers engage in.Check-in mobile marketing is just getting off the ground. Every marketer is learning as they go, but here’s the key— learning . Apply solid marketing principles, and test and modify so you can improve with each campaign. Is mobile part of your 2012 marketing strategy? Join us for our free mobile marketing workshop on Thursday, January 12 at 12 PM ET to learn how to master mobile marketing in 2012. Reserve your seat for the webinar here . Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

What B2B Marketers Need to Know About Customer Retention

first_img Customer Retention Rate by Industry Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Customer Retention Why is Customer Retention Important? Topics: What’s the most effective way to grow a business?You might think that the answer is to sell to more customers, but that’s only one piece of the puzzle — in fact, it might not be the most important piece of the puzzle. That’s where customer retention comes in.Once you’ve created a killer product and have identified your target market, company growth can start taking off — and it’s important to dedicate just as many resources to retaining existing customers as to selling to new customers.And that’s what your customer success team is for — to help customers see value and achieve goals using your product or service. But there’s more to it than just answering their phone calls and helping them onboard with your software — it’s about creating a process from the very beginning that fosters communication, trust, and mutual growth.Start solving for the customer today with these 17 templates. Read this guide to learn all about customer retention — how to measure it, why it’s important, and how to foster it with every new customer you attract. Average Customer Retention Rate by Industry Retention Rate Formula Customer retention refers to the ability of a company to — you guessed it — retain customers. Customer retention is impacted by how many new customers are acquired, and how many existing customers churn — by canceling their subscription, not returning to buy, or closing a contract.Over the course of a given time period, customer retention is measured by customer retention rate — more on that below. Retention Rate Formula Customer Retention Definition Before you begin to even consider a retention strategy, you need to understand what your current customer retention rate is.You’ll first need to define a period of time — whether that’s quarterly or yearly. Then, follow this formula:Customer Retention Rate = ( (# Customers at End of Period – # Customers Acquired During Period) / # Customers at Start of Period) ) X 100For example: Imagine you start the year with 20 customers, gain five new customers in the first quarter, and have one customer churn.( (24 – 5) / 20 ) ) x 100 = 95% retentionHere’s another example: You have 44 customers, you gain 12 new customers, and 13 customers churn:( ( 43 – 12 ) / 44 ) x 100 = 70% retentionOnce you know your rate, you should consider doing an audit of your churned customers to determine similarities in reasons for leaving or types of customers that leave. You might find that customers with a certain budget or at a certain company size are more likely to churn than others. Consider if you can add qualifying questions to your sales process or revise your ideal buyer persona to better reflect the attributes of your most loyal customers.Why is customer retention important?Customer retention is important to any growing company because it measures not only how successful they are at acquiring new customers, but how successful they are at satisfying existing customers.It’s also easier and more cost-effective to retain customers than to acquire new ones, returning customers spend more and buy more often, and refer friends and family. Only a 5% increase in customer retention can increase company revenue by 25-95%.The numbers don’t lie: Retaining customers brings companies a ton of ROI.There are a few reasons why customer retention is critical to company growth and success:Affordability: It’s 5-25X more expensive to acquire a new customer than it is to retain an existing customer. (HBR)ROI: A 5% increase in customer retention can increase company revenue by 25-95%. (HBR)Loyalty: Retained customers buy more often and spend more than newer customers. They’ve learned the value of a product or service and keep coming back, again and again. (American Express)Referrals: Satisfied, loyal customers are more likely to sing a company’s praises and refer their friends and family — bringing in new customers, free of charge. (American Express)It might seem obvious — of course, companies should want to retain customers — but when companies start growing quickly and struggle to implement a solid customer support program, proactive customer support for existing customers can slip through the cracks. Average customer retention rate varies across industries. According to Mixpanel’s 2017 Product Benchmarks report, for most industries, the average customer retention rate was below 20%. In the media or finance industries, retention over 25% is considered above average, and in the SaaS industry, retention above 35 is considered above average. Customer Retention Definition But when companies dedicate time, resources, and creativity to improve customer retention, not only does it make customers happy, it brings the companies more success, too. We’ll review  strategies that will help you improve your increase customer retention next.Customer Retention Management StrategiesBefore diving into these customer retention management strategies you may implement and experiment with, let’s answer an important question first:What is customer retention management? Customer retention management is the process of maintaining relationships with your current customers to delight them long after they purchase your product of service. It requires you to encourage these customers to remain loyal to your business, continue paying for your product or service, and become and remain your brand advocates. Who manages customer retention?Customer retention is typically managed by customer success. The role of this team is to work with and delight your customers throughout the duration of their relationship with your company (no matter how long or short this timeframe may be).Customer success teams should not only work directly with your customers to improve and maintain retention, but work with other teams within your organization to do so as well. For example, customer success should help teams like sales or customer service and support — roles that have the potential to directly impact retention — organize, manage, and improve all aspects of the customer experience. This way, you entire business works together towards consistently improving customer retention. Now, let’s look at those strategies to help you with customer retention management. 1. Highlight case studies during the sales process.A significant portion of the sales process should be focused on determining if your company and the prospect are the right fit — from both a relationship standpoint, and how you will work together.Share previous case studies that reveal your company’s style of communication and collaboration with customers and the results you achieved for customers. You could also share testimonials from current customers to really bring it home for them just how much you partner with them.It’s similar to researching any big buying decision. You want to know if and how it will work before you make a purchase. If the customer truly understands this, they will be more likely to properly set expectations and be happier with their experience once they sign on.2. Set expectations early and often.If you don’t set expectations and communicate these clearly, customers can easily become upset. They might believe you can deliver on certain results, while in reality, those results are only seen in month six or with additional initiatives and work input.In addition, your customers are coming from very different businesses. One customer might feel that your prices are high, and therefore, they expect an extremely high amount of expertise and “white glove” customer service, while for another customer, you might be one of many different company partners, and the customer cares more about your ability to collaborate than care for their brand.Understanding these points of view and communicating deadlines, progress toward goals, what’s included in a project, your process, your communication style, etc., is essential for making sure expectations are met. This, in turn, will keep customers happy with the relationship, longer.3. Communicate results on a regular basis.Customers are more likely to stay with your company if your product or service is delivering results and ROI for them. If a customer can point to the fact that your company has influenced or increased leads, MQLs, SQLs, lifetime value, their own customer retention, etc., then it will be much more difficult for the customer to say goodbye.That means you need a good system for tracking and reporting on the metrics that really matter to the customer, which should relate to the goals you established together. Be transparent about the activities you executed on last month, the results you saw, where you see opportunities for improvements, and what you will work on next month. In addition, use a project management tool so that the customer can easily see how far along the team is in a project.4. Create a roadmap for the future of the relationship.Many people compare the customer-company relationship to dating — and this isn’t that far off. And it’s especially true when you consider the lifecycle of dating. At some point, one person in the relationship wants to know that this is “going somewhere.” He or she wants to know what the “plan” for the future looks like.This desire to know that you are working toward a “next step” can also be applied to business relationships. It can be easy for the customer-company relationship to fall victim to routine — everything is going great, you know what type of work the customer wants (and will approve), and you understand what works to reach their goals. That gets boring quickly though, and it’s easy for the customer to wake up one day and realize how uninspired and unmotivated the company team is.Your customer success managers should create and revise on a regular basis a relationship roadmap. Build in steps for initiatives and projects that both parties can look to and be excited about the current and next stage of the relationship.5. Make memories around your shared successes.According to research, people remember negative events more vividly than positive ones. Even if there are more positive events overall, the bad occurrences may be the longest lasting memories — which makes customers more likely to share those negative events on social media, too.So customer success teams need to consider how they can create better, more memorable experiences around positives and successes. When something negative occurs — a goal or deadline is missed for example — the company team overly communicates, discusses plans for fixing the issue, and apologizes. But when something truly great happens, how much of an emphasis do you place on the event?6. Ask for feedback and act on this information.You can’t improve customer retention without first understanding why customers leave your company. Once you know the reasons and the correlating signs, you can work to prevent customer churn by proactively dealing with issues.Ask for regular feedback from the entire customer team, including the decision-maker. Use a customer feedback tool to track trends by either the customer or the individual. For example: By tracking by project, you can identify customer happiness trends and work to improve processes or ask for more qualitative feedback on what exactly is contributing to the fall in customer satisfaction.Being able to identify and address these issues as early as possible will help you to prevent customers from leaving you in the first place. The voice of the customer is a powerful customer retention tool — so use it.7. Map out a consistent customer experience.Consistency builds trust with customers. They know what to expect and can rely on your team to get the work done and deliver the results they need.Without this, most interactions are a surprise, and in reality, customers don’t like surprises — even if they say they want to partner with a more “innovative, fun, risk-taking company.”Build out processes for onboarding new customers and kickoff meetings to create a smooth customer experience. Examples include setting agendas for meetings and building workflows around projects and sharing these with customers.By having a process for each of these activities, your team will be more efficient and customers will gain insight into what needs to be done, and when.8. Create a customer relationship marketing strategy.Have you considered what the communication from your company looks like once a customer signs on? Yes, she emails and works with her customer success manager, but how often does she hear from the new business director who convinced her to buy from you?Think about creating a newsletter sent from the company CEO for monthly or quarterly check-ins. Consider any education or training needs of the customer you should address. Come up with interesting, light touch ways to continue to build up the credibility of your company’s brand with the customer.9. Keep a record of communication and any past problems.Your company’s culture, leadership, and business practices all contribute to retention, but another way to prevent disruption in changes in personnel is by adopting a CRM where you can store notes from meetings and phone calls, ongoing issues, personal preferences of the customers, etc.With detailed notes and a complete history of the relationship recorded, a new customer success manager will be ready to be a true authority for the customer much more quickly.10. Make sure that the customer has a relationship with the entire team.Typically, customers mainly communicate with their primary customer success manager. These individuals form a bond during hundreds of meetings, phone calls, and emails. They know each other’s favorite restaurants, what sports their kids’ play, and other seemingly inconsequential details.But change puts these relationships at risk — and, in turn, your company’s customer retention rate. If the customer success manager leaves or is promoted, the relationship is at risk. If the relationship is extremely friendly, the customer might not be happy with anyone else. The bottom line is, if the customer’s sole connection to the company is based on one relationship, there’s a risk of churn during periods of employee turnover — a natural part of professional development within an organization that customers just aren’t always privy to.This is a risky place to be in terms of retention, so your company needs to make it a goal that customers build relationships with multiple members of the team for cases like these. Send the customer pictures of the entire team working on the latest project, or whenever there is a customer lunch, make sure there is another member of the team present.11. Use reciprocity to increase loyalty.Reciprocity is a social construct that has been found to increase loyalty. Acts of kindness create a feeling of obligation in the person who instinctively wants to repay the kindness.There are two types of reciprocity: surprise and trumpeted. Both of these can be used in customer service to increase loyalty.Surprise reciprocity is obviously a surprise gift or gesture. An example of this would be when your company sends over tickets for a game the day of or when a goal is achieved earlier than anticipated.Trumpeted reciprocity is when the person giving or doing something beneficial does so in a way that reveals that they are going above and beyond. It doesn’t mean you document and put all the great things you do in a monthly report, but it is obvious to the customer that what you are doing is outside the normal scope of the relationship. This could be as simple as taking behind-the-scenes photos at a video shoot and packaging them in a memorable way as a gift for the customer’s team.12. Build a customer loyalty program.One of the wisest ways to foster customer loyalty and retention is by providing even more value to them — and this can take the form of a customer loyalty or rewards program.User-generated content, loyalty bonuses, gamification, and rewards for customer referrals are simple customer retention tools that can go a long way towards fostering loyalty — read about more examples of successful customer loyalty programs in this blog post.13. Empower customers with the tools they need to succeed. Nobody likes to wait around for support or assistance. Nobody likes to sit around searching how to accomplish specific tasks on their own either. So, instead of creating long customer support and service waits for your customers (and creating more work for your support team), empower them with the tools and resources they need to succeed.There’s a wide range of ways you can empower your customers to help themselves and find the support they need individually. To do this, you might send emails or newsletters with tutorials that cover details about your company or your product/ service’s newest features. You may also share a list of your blog articles to help them accomplish their specific business goals. Improve Your Customer RetentionReady to get started making your customers happy to improve your company’s outcomes? Follow the customer retention management strategies we covered and consistently keep track of your business’s retention rates to keep an eye on how you’re doing. You can also read more about how real brands are using these customer retention strategies here.Editor’s note: This post was originally published in November, 2018 and has been updated for comprehensiveness. Originally published Oct 23, 2019 2:03:00 PM, updated October 30 2019 Customer retention is the ability of a company to retain its customers over a period of time. Customer retention a percentage that measures how many customers a company keeps at the end of a set time period, and the number impacted by the number of new customers acquired and the number of customers who churn. Customer retention rate is calculated using the following formula: Customer Retention Rate = ((# Customers at End of Period – # Customers Acquired During Period) / # Customers at Start of Period) X 100 Customer Retention Management Strategieslast_img read more

13 Brands Using LinkedIn Company Page Features the Right Way

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Back in November, I set out to write a post to highlight businesses that were using LinkedIn’s company page features effectively. Needless to say, I couldn’t find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, “11 Reasons Your LinkedIn Company Page Sucks.”What can I say? I was a little bitter and, frankly, slightly disappointed in the social media marketers of the world. We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation — 277% more effective, in fact. As a marketer, particularly if you’re in the B2B game, how could you not leverage that awesome lead generation potential?Well, it’s been several months now, and I wanted to give you LinkedIn marketers out there another chance. While it was still difficult to find examples of businesses effectively using all of the company page features at their disposal, it was a bit easier to find some great examples of individual feature use. Looks like some of you may have gotten the hint! Let’s take a look at some of the admirable use cases of the main LinkedIn company page features to inspire you to give your LinkedIn company page a little more love. You want to leverage LinkedIn’s lead gen potential for your business as much as possible, right?Blog RSS FeedLet’s get a few low-hanging fruit features out of the way first. There’s a very simple way to populate your LinkedIn company page with your business’ content, and it’s called your blog’s RSS feed. While simply including your blog’s feed won’t broadcast its content to your LinkedIn page followers via the updates feed on their homepage (unlike Company Status Updates, which we’ll cover later), it’s a really easy way to promote your blog content to the visitors on your page.See the example above, which is a screenshot from Kuno Creative’s company page. If you’re going to add your blog’s RSS feed to your page, just be sure you’re regularly updating your blog with content. A stale feed of outdated posts that shows you haven’t updated your blog in months will likely do you more harm than good. Kuno Creative, for example, maintains an active blog, so the blog RSS feature is a welcome addition to its LinkedIn company page. To add your blog’s RSS feed to your LinkedIn page, click the dropdown menu next to Admin Tools for your page’s ‘Overview’ tab, scroll to the bottom of the page, and enter your blog’s RSS feed.News ModuleThe next low-hanging fruit feature you should enable on your LinkedIn company page is the news module. This pulls in any news mentions of your company that LinkedIn finds on the web and features them in the right-hand column of the Overview tab on your LinkedIn company page, as seen on Red Shoes PR’s company page (pictured here). Adding this module is a great way to highlight the media coverage your company has earned, adding third-party credibility and validation to your page.The option to enable news mentions to be displayed on your page is right below the option to add your blog’s RSS feed while you’re in edit mode of the Overview tab.Company Status UpdatesLinkedIn’s rollout of company status updates in October was a big win for marketers everywhere, but not many have been leveraging it. Just as marketers can post updates to their Google+ page and Facebook page timeline, they can also do so on LinkedIn. This gives marketers the opportunity to expose more of their content directly to their LinkedIn followers, who see status update content in their LinkedIn updates feed on their LinkedIn homepage.PR 20/20’s Company Page is a great example of one that is effectively making use of company status updates, regularly sharing blog posts and reports they’ve created as well as third-party coverage of their brand. This drives traffic from LinkedIn back to PR 20/20’s website and positions them as a thought leader within the LinkedIn community.Overdrive Interactive is another great example of a company using company status updates well, sharing helpful content from themselves as well as others to ensure they keep their LinkedIn company page regularly updated with content for their followers.Keeping a frequently updated and engaging page is the best way to organically attract new followers and expand your LinkedIn reach. Don’t have company status updates enabled for your page yet? Check out our quick tutorial here to start getting more out of your LinkedIn company presence.Products/Services TabAs a LinkedIn company page admin, marketers can also highlight their product/service offerings on a separate ‘Products & Services’ tab. Building out this tab is a great way to highlight and promote … why yes, your products and services!Voices.com’s company page provides a great example of a robust Products & Services tab, highlighting 11 of its services and utilizing some of the other great features available for this tab, including a Products & Services Spotlight as well as a video (we’ll get to these features later).But are your products and services the only thing you should highlight on this tab? No way, Jose! You can also (and you should) leverage this valuable LinkedIn real estate to feature your marketing offers such as webinars, ebooks, free trials or other content to support lead generation, as we’ve done on HubSpot’s LinkedIn company page.The other awesome capability offered through the product tab is audience targeting. LinkedIn enables you to create up to 30 distinct landing pages for specific audience segments. This means you can show visitors to your products tab different variations depending on the targeting options you set up based on that user’s company size, job function, industry, seniority, and/or geography. So if you have various segments of products or offers suitable for different audiences, you can only surface the ones that are applicable to those users. To learn how to set up targeted product tabs for your LinkedIn company page, check out this handy guide.Videos on Products TabWhile you’re editing your Products & Services tab, don’t miss out on the opportunity to add a video! Use this space to explain your products, services, and value proposition in a video format, and if you’re leveraging product tab targeting, you can add a different video for each tab variation you create. The only caveat is that any video content you use must already be hosted on YouTube; the video feature requires you to include a YouTube link for your video in order to display it.Both OPTIO Solutions and ClearRisk are leveraging the video feature nicely on their LinkedIn pages’ products and services tab to capture the attention of any LinkedIn page visitors who’d prefer a more visual overview of what these businesses offer. Topics: LinkedIn Company Pages Just as Taproot has done, treat your Product and Service Spotlight as call-to-action buttons. Depending on your current goals and promotions in progress, you can use them to feature your lead gen marketing offers, promote registration for an upcoming event you’re hosting, increase subscribers to your blog, highlight your presence on other social networks, etc. The possibilities are endless!  RecommendationsSocial proof is a real thing. According to a CompUSA and iPerceptions study, 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. Lucky for you, LinkedIn provides users with the opportunity to recommend your business’ products and services. This is also one of the reasons why it’s important to add your products and services to your products tab. Without products and services, your LinkedIn page visitors would have nothing to recommend! And without recommendations, page visitors are left with some very underwhelming social proof. When a LinkedIn user recommends one of your products or services, it’s displayed on the individual detailed page for that product. The total number of recommendations across all of your products/services is also displayed on the main products tab on your page.Check out Salesforce’s Products Tab, for example, which boasts 821 recommendations across its 10 products and makes for a very compelling LinkedIn page.While it’s up to LinkedIn users to recommend your products, making sure your products tab is complete as well as boosting your LinkedIn following (here are some tips!) can help your page accumulate recommendations since A) users will have something to recommend, and B) your page followers are more likely to leave you recommendations than LinkedIn users who aren’t following you. For a deeper dive into how you can generate more online reviews for your business, read this helpful guide.Careers TabThe final LinkedIn company page feature at your disposal is the ‘Careers’ tab. And while LinkedIn can serve as a valuable marketing and lead generation tool, one of its most powerful benefits is in its professional networking potential. And what better tool to help you recruit top talent for your business than a social network populated by professionals? According to an internal LinkedIn survey, LinkedIn beats the major job boards 3 to 1 on applicant quality. Use the basic careers tab (albeit not free) to advertise your current job openings, as GE Energy does in the following example. Want to take it one step further? Get more robust capabilities by upgrading your account to a Silver or Gold Career Page, which gives you access to a “full suite of features for promoting careers at your company, including a clickable banner, customizable modules, analytics on who is viewing the page, direct links to recruiters, video content, and more.” If you choose the Gold Career Page, you can even customize up to five different versions of the page to display different content and job opportunities based on the viewer’s LinkedIn profile. Think of it like targeted product tab variations, but for careers! Deloitte’s ‘Careers’ tab is an example of an upgraded careers tab: Zipcar: Rocking All LinkedIn Page FeaturesLooking for a great example of a company that is leveraging many of LinkedIn’s company page features well? Check out Zipcar’s page.Zipcar leverages every feature we highlighted in this post, and while we do think they could be sharing more compelling content via their company status updates, Zipcar provides a solid example of a business that ‘gets’ the value of LinkedIn company pages.How well are you taking advantage of the features available to you on your LinkedIn company page? Product and Service SpotlightAnother products tab feature worth mentioning separately is the ‘Product and Service Spotlight,’ which enables you to feature three scrolling, clickable banner images (640×220 pixels) near the top of your products tab. Again, if you’re leveraging targeted product tab landing pages, you can choose different spotlight images for each variation.Check out how the Taproot Foundation, a nonprofit organization that makes business talent available to organizations working to improve society, leverages its Product and Service Spotlight using the three images below. Each image includes a call-to-action for visitors to perform a few different actions: ‘Apply Now,’ ‘Visit Our Facebook Page,’ and ‘Learn More.’ You can visit the products tab on Taproot Foundation’s company page for the full scrolling, interactive experience of how this works. Originally published Mar 20, 2012 9:00:00 AM, updated October 20 2016last_img read more

Did You Make an Impact? How to Tell Your Nonprofit’s Story

first_imgAt the heart of every nonprofit’s ability to engage donors and create movements is its ability to tell a compelling story — but not just any story. The further we progress in the information age, the savvier donors become, and the greater the “return” they expect to see on their charitable investments. More and more, it’s become essential for nonprofits to identify, articulate, and most importantly, market the impact they make with their programs.With that in mind, we’ve compiled a list of five nonprofits successfully telling their organization’s story through content to help inspire you to tell your own nonprofit’s story. And if you want to learn more about marketing your nonprofit’s impact, join us for a webinar on Thursday, August 29th at 1:00 p.m.1) AcumenIt’s one thing to tell your story in way that inspires. It’s another to motivate your supporters to share your story with their friends and family. And then it’s another to get their friends and family to share it with their friends and family.That’s what Acumen does — the organization is great at its engaging passionate supporters through content. For example, supporters can easily share stories about Acumen’s impact by clicking on the Facebook and Twitter share buttons that appear when they scroll their mouse over the images on Acumen’s website. Having the sharing technology directly integrated with the content that Acumen wants shared is crucial to spreading awareness of its impact.The key to get supporters to share your content is to make the information actionable for supporters in clear, intuitive ways. 2) Invisible ChildrenWell-known masters of social media and video, Invisible Children has recently turned its attention toward optimizing its email newsletters. Earlier this summer, it began a drip marketing campaign that outlined each part of its four-part impact model, and the metrics behind the work Invisible Children is doing in Africa.Sprinkled throughout the drip campaign were periodic “Flash Alerts,” with specific calls-to-action based on information relayed to them from the LRA Crisis Tracker, a real-time feed of information about LRA movements in Central Africa. And its content doesn’t just live online — Invisible Children are also masters of the inspirational event. At its recent 4th Estate Conference at UCLA, Invisible Children inspired fundraisers by announcing that any defections by LRA soldiers as a result of the fundraising done at the 4th Estate would directly be traced back to the efforts of the attendees. In doing so, not only did Invisible Children forecast the impact of its supporters’ efforts, but it also created a dedicated audience eagerly awaiting announcement of the impact they helped create.3) charity: waterPioneers of year-round peer-to-peer fundraising, charity: water excels at making fundraising personal. Supporters are encouraged to pledge their birthdays to the cause of providing clean, drinkable water to people in need. In return, charity: water not only builds the wells needed to provide this water, but shows every step of the well construction process, from planning the projects and purchasing equipment, to building the wells, to introducing you to the individuals that benefit through powerful imagery, videos, and blog content.charity: water also uses its website to share the stories of those that fulfill its mission and keep the organization running, including staff and partners around the world. charity: water excels at creating a sense of community by highlighting the people and organizations raising funds for its mission.4) Share Our StrengthStatistics are important, but they’re meaningless without a connection to the individuals, families, and organizations whose lives they affect. On its “No Kid Hungry” microsite, Share Our Strength shares not only the numbers behind the programs they support, but also the “amazing true stories” of the people they help. Complete with photos, videos, and extremely compelling website design, Share Our Strength delivers an immersive experience that inspires even the most jaded observers to take action.5) SplashAnother clean water nonprofit, Splash creates an experience for donors as they read its impact reports. Instead of telling a few select stories about the nonprofit’s impact worldwide, each story Splash tells is tailored to a specific region in which the organization works and highlights constituents and Splash staff members alike. For the savvier knowledge-hungry donor, Splash created an independent microsite called proving.it that provides extremely detailed information on its programs at a local level. With interactive maps, photos, and statistics for each program, Splash creates a robust experience that educates and empowers supporters to become informed evangelists for the cause. Key Takeaways From These 5 CharitiesSo … what do these nonprofits have in common? They highlight their impact, and are transparent with their operations. They connect individual actions with tangible outcomes, build community between staff, supporters, and beneficiaries, and create the sense that each of them is crucial to the success of the mission. Most importantly, they leverage a blend of creative inbound marketing techniques and contextual content — photos, videos, blogs, email, and social media — to provide a robust, immersive experience that empowers supporters to dig deeper and opt-in to greater levels of personal involvement. Marketing your nonprofit’s impact at this level isn’t limited to just the marketing masters. Any nonprofit professional can use these techniques to improve the way they market their own organization’s activities, to expand its base of supporters and create a sustainable community.To learn more about marketing your nonprofit’s impact, download our webinar with StayClassy.Mike Spear is the Director of Platform Growth at StayClassy, a leading provider of online fundraising software for nonprofits. Tweet at him at @classy_mike. Topics: Nonprofit Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 20, 2013 1:30:00 PM, updated February 01 2017last_img read more

An Introductory SQL Tutorial: How to Write Simple Queries

first_imgEver heard of the computer language called SQL? You may have heard about it in the context of data analysis, but never really thought it would apply to you as a marketer. Or, you may have thought to yourself, “That’s for the really advanced data users. I could never do that.”Well, you couldn’t be more wrong! The most successful marketers are data-driven, and one of the most important parts of being data-driven is being able to collect data from databases quickly. SQL happens to be one of the best and most popular tools out there for doing just that.Download 9 Free Excel Templates for MarketersSQL stands for Structured Query Language, and it’s used when companies have a ton of data that they want to manipulate in an easy and quick way. If your company already stores data in a database, you may need to learn SQL to access the data. But not to worry — you’re in the right place to get started!Before we begin, make sure that you have a database management application that will allow you to pull data from your database. Some options include MySQL Workbench or Sequel Pro. Start by downloading one of these options, and then talk to your company about how to connect to your database. The option that you choose will depend on your product’s backend, so check with your product team to make sure you select the correct one.Let’s jump right in.Why Use SQL?The beauty of SQL is that anyone working at a company that stores data in a relational database can use it. (And chances are, yours does.)If you work for a software company and want to pull usage data on your customers, you can do that using SQL. If you work for an ecommerce company that has data about customer purchases, you can use SQL to find out which customers are purchasing which products. Of course, these are just a few of many, many examples.Think about it this way: Have you ever opened a very large data set in Excel, only for your computer to freeze or even shut down? SQL allows you to access only certain parts of your data at a time so you don’t have to download the data into a CSV, manipulate it, and possibly overload Excel. In other words, SQL takes care of the data analysis that you may be used to doing in Excel. (If you want to dig into this aspect of SQL a bit more, here is a blog post to get you started.)How to Write Simple SQL QueriesUnderstand the hierarchy of your databaseBefore you get started, it’s important to become accustomed to your database and its hierarchy. If you have multiple databases of data, you’ll need to zero in on the location of the data you want to work with.For example, let’s pretend we’re working with multiple databases about people in the United States. Type in the query “SHOW DATABASES;”. Our results may show that you have a couple of databases for different locations, including one for New England.Within your database, you’ll have different tables containing the data you want to work with. Using the same example above, let’s say we want to find out which information is contained in one of the databases. If we use the query “SHOW TABLES in NewEngland;”, we’ll find that we have tables for each state in New England: people_connecticut, people_maine, people_massachusetts, people_newhampshire, people_rhodeisland, and people_vermont.Finally, you need to find out which fields are in the tables. Fields are the specific pieces of data that you can pull from your database. For example, if you want to pull someone’s address, the field name may not just be “address” — it may be separated into address_city, address_state, address_zip. In order to figure this out, use the query “Describe people_massachusetts;”. That will provide a list of all of the data that you can pull using SQL.Let’s do a quick review of the hierarchy using our New England example:Our database is: NewEngland.Our tables within that database are: people_connecticut, people_maine, people_massachusetts, people_newhampshire, people_rhodeisland, and people_vermont.Our fields within the people_massachusetts table include: address_city, address_state, address_zip, hair_color, first_name, and last_name.Now, to learn how to write a simple SQL query, let’s use the following example:Who are the people who have red hair in Massachusetts and were born in 2003 organized in alphabetical order?SELECTSELECT chooses the fields that you want displayed in your chart. This is the specific piece of information that you want to pull from your database. In the example above, we want to find the people who fit the rest of the criteria.Here is our SQL query:SELECT     first_name,     last_nameFROMFROM pinpoints the table that you want to pull the data from. In the earlier section, we found that there were six tables for each of the six states in New England: people_connecticut, people_maine, people_massachusetts, people_newhampshire, people_rhodeisland, and people_vermont. Because we’re looking for people in Massachusetts specifically, we’ll pull data from that specific table.Here is our SQL query:SELECT     first_name,     last_nameFROM     people_massachusettsWHEREWHERE allows you to filter your query to be more specific. In our example, we want to filter our query to include only people with red hair who were born in 2003. Let’s start with the red hair filter.Here is our SQL query:SELECT     first_name,     last_nameFROM     people_massachusettsWHERE     hair_color = “red”hair_color could have been part of your initial SELECT statement if you’d wanted to look at all of the people in Massachusetts along with their specific hair color. But if you want to filter to see only people with red hair, you can do so in the WHERE statement.ANDAND allows you to add additional criteria to your WHERE statement. Remember, we want to filter by people who had red hair in addition to people who were born in 2003. Since our WHERE statement is taken up by the red hair criteria, how can we filter by a specific year of birth as well?That’s where the AND statement comes in. In this case, the AND statement is a date property — but it doesn’t necessary have to be. (Note: Be to check the format of your dates with your product team to make sure it is in the correct format.)Here is our SQL query:SELECT     first_name,     last_nameFROM     people_massachusettsWHERE     hair_color = “red”AND     birth_date BETWEEN ‘2003-01-01’ AND ‘2003-12-31’ORDER BYWhen you create SQL queries, you shouldn’t have to export the data to Excel. The calculation and organization should be done within the query. That’s where the “ORDER BY” and “GROUP BY” functions come in. First, we’ll look at our SQL queries with the ORDER BY and then GROUP BY functions, respectively. Then, we’ll take a brief look at the difference between the two.Your ORDER BY clause will allow you to sort by any of the fields that you have specified in the SELECT statement. In this case, let’s order by last name.Here is our SQL query:SELECT     first_name,     last_nameFROM     people_massachusettsWHERE     hair_color = “red”AND     birth_date BETWEEN ‘2003-01-01’ AND ‘2003-12-31’ORDER BY     last_name;GROUP BY”GROUP BY” is similar to “ORDER BY,” but it will aggregate data that has similarities. For example, if you have any duplicates in your data, iyou can use “GROUP BY” to count the number of duplicates in your fields.Here is your SQL query:SELECT     first_name,     last_nameFROM     people_massachusettsWHERE     hair_color = “red”AND     birth_date BETWEEN ‘2003-01-01’ AND ‘2003-12-31’GROUP BY     last_name;ORDER BY VS. GROUP BYTo clearly show you the difference between an “ORDER BY” statement and a “GROUP BY” statement, let’s step outside our Massachusetts example briefly to look at a very simple dataset. Below is a list of four employees’ ID numbers and names.If we were to use an ORDER BY statement on this list, the names of the employees would get sorted in alphabetical order. The results would look like this:If we were to use a GROUP BY statement, the employees would be counted based on the number of times they appeared in the initial table. Note that Peter appeared twice in the initial table. The results would look like this:With me so far? Okay. Let’s return to the SQL query we’ve been creating about red-haired people in Massachusetts who were born in 2003.LIMITDepending on the amount of data you have in your database, it may take a long time to run the queries. It can be frustrating if you find yourself waiting a long time to run a query that you didn’t really want to begin with. If you want to test our query, the LIMIT function is a great one to use because it allows you to limit the number of results you get.For example, if we suspect there are millions of people who have red hair in Massachusetts, we may want to test out our query using LIMIT before we run it in full to make sure we’re getting the information we want. Let’s say, for instance, we only want to see the first 100 people.Here is our SQL query:SELECT     first_name,     last_nameFROM     people_massachusettsWHERE     hair_color = “red”AND     birth_date BETWEEN ‘2003-01-01’ AND ‘2003-12-31’ORDER BY     last_nameLIMIT     100;That’s it for the basics!Feeling good? Here are a few other ways to take your SQL queries up a notch.Bonus: Advanced SQL TipsNow that you have mastered how to create a SQL query, let’s walk through some other tricks that you can use to take it up a notch, starting with the asterisk.*When you add an asterisk to one of your SQL queries, it tells the query that you want to include all the columns of data in your results. In the example we’ve been using, we’ve only had two column names: first_name and last_name. But let’s say we had 15 columns’ worth of data that we want to see in our results — it would be kind of a pain to type out all 15 column names in the SELECT statement. Instead, if you replace the names of those columns with an asterisk, the query will know to pull all of the columns in to the results.Here’s what the SQL query would look like:SELECT     *FROM     people_massachusettsWHERE     hair_color = “red”AND     birth_date BETWEEN ‘2003-01-01’ AND ‘2003-12-31’ORDER BY     last_nameLIMIT     100;LAST 30 DAYSOnce I started using SQL regularly, I found that one of my go-to queries involved trying to find which people took an action or fulfilled a certain set of criteria within the last 30 days. Since this type of query was so useful for me, I wanted to share that capability with you.Let’s pretend today is December 1, 2014. You could create these parameters by making the birth_date span between November 1, 2014 and November 30, 2014. That SQL query would look like this:SELECT     first_name,     last_nameFROM     people_massachusettsWHERE     hair_color = “red”AND     birth_date BETWEEN ‘2014-11-01’ AND ‘2014-11-30’ORDER BY     last_nameLIMIT     100;But that would require thinking about which dates cover the last 30 days, and it would mean you’d have to constantly update this query. Instead, to make the dates automatically span the last 30 days no matter which day it is, you can type this under AND: birth_date >= (DATE_SUB(CURDATE(),INTERVAL 30.(Note: You’ll want to double-check this syntax with your product team because it may differ based on the software you use to pull your SQL queries.)Your SQL query would therefore look like this:SELECT     first_name,     last_nameFROM     people_massachusettsWHERE     hair_color = “red”AND     birth_date >= (DATE_SUB(CURDATE(),INTERVAL 30))ORDER BY     last_nameLIMIT     100;COUNTIn some cases, you may want to count the number of times that a criterium of a field appears. For example, let’s say you want to count the number of times the different hair colors appear for the people you are tallying up from Massachusetts. In this case, COUNT will come in handy so you don’t have to manually add up the number of people who have different hair colors or export that information to Excel.Here’s what that SQL query would look like:SELECT     hair_color,     COUNT(hair_color)FROM     people_massachusettsAND     birth_date BETWEEN ‘2003-01-01’ AND ‘2003-12-31’GROUP BY     hair_color; JOINThere may be a time where you need to access information from two different tables in one SQL query. In SQL, you can use a JOIN clause to do this. (For those of you familiar with Excel formulas, this is similar to how you would use the VLOOKUP formula when you need to combine information from two different sheets in Excel.)For example, let’s say we have one table that has data of all Massachusetts residents’ user IDs and their birthdates. Let’s say we also have an entirely separate table that has data of all Masachusetts residents’ user IDs and their hair color. If we want to figure out the hair color of Massachusetts residents born in the year 2003, we’d need to access information from both tables and combine them. This works because both tables share a matching column: the Massachusetts residents’ user IDs.Because we’re calling out fields from two different tables, our SELECT statement is also going to change slightly. Instead of just listing out the fields we want to include in our results, we’ll need to specify which table they’re coming from. (Note: The asterisk function may come in handy here so your query includes both tables in your results.)To specify a field from a specific table, all we’d have to do is combine the name of the table with the name of the field. For example, our SELECT statement would say “table.field” — with the period separating the table name and the field name.Let’s take a look at what this looks like in action.We’re assuming a few things in this case:The Massachusetts birthdate table includes the following fields: first_name, last_name, user_id, birthdateThe Massachusetts hair color table includes the following fields: user_id, hair_colorYour SQL query would therefore look like:SELECT     birthdate_massachusetts.first_name,      birthdate_massachusetts.last_nameFROM     birthdate_massachusetts JOIN haircolor_massachusetts USING (user_id)WHERE     hair_color = “red”AND     birth_date BETWEEN ‘2003-01-01’ AND ‘2003-12-31’ORDER BY     last_name; This query would join the two tables using the field “user_id” which appears in both the birthdate_massachusetts table and the haircolor_massachusetts table. You would then be able to see a table of people born in 2003 who have red hair.Congratulations: You’re ready to get started with your own SQL queries! While there’s a lot more you can do with SQL, I hope you found this overviewof the basics helpful so you can get your handsdirty. With a strong foundation of the basics, you’ll be able to navigate SQL better and work toward some of the more complex examples.What data are you excited to pull using SQL? Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Data-Driven Marketingcenter_img Originally published Mar 25, 2015 8:00:00 AM, updated July 23 2019 How to Query a SQL Database:Make sure that you have a database management application (ex. MySQL Workbench, Sequel Pro).If not, download a database management application and work with your company to connect your database.Understand your database and its hierarhcy.Find out which fields are in your tables.Begin writing a SQL query to pull your desired data.last_img read more

7 Ways to Be Insanely Honest in Your Marketing

first_img Marketing Trends In Velocity’s latest SlideShare, “Insane Honesty in Content Marketing,” we argue for a little-used but hugely powerful strategy: taking the worst attributes of your company, product or service … and highlighting them for all to see.I really, really, REALLY believe in this approach and I’m amazed more brands don’t practice it. If you haven’t seen the SlideShare yet, check it out below. I’ll wait.  Topics: Originally published May 15, 2015 6:00:00 AM, updated February 01 2017center_img Insane Honesty in Content Marketing from Velocity PartnersOkay, so you’re on board with Insane Honesty. Here are seven ways to get some Insane Honesty into your content and your wider marketing, done as a listicle for maximum share-ability (hint, hint).1) Say Who You’re NOT ForLet’s face it, no product or service is right for everyone on the planet. Not even Coke.So why can’t marketers simply admit that? Why are we so allergic to excluding even the most unlikely-to-buy from our target audience?What if you said something like this:If you like your coffee on the acidic end of the spectrum, the Z-Machine is not for you. We love the soft, mild stuff. But we recognize that some people really like that after-bite in their java, so we don’t want to mislead you guys. There are lots of great machines out there that keep the acids in. Ours? Nope.”See how cool that feels?See how confident it is?Think about how you’d feel if you do actually prefer non-acidic coffee.Now think about how you’d feel if you LOVE acidic coffee. Are you more or less likely to trust this brand when they come out with ‘Z2: The High-Acid Cup-o-matic’?This is one of the most powerful — and least risky — techniques in the Insane Honesty arsenal. Use it!2) Admit to a Weak Product FeatureNo product team can innovate and develop equally effectively on all fronts. You choose your battles and prioritize the things on your roadmap, right?That means Competitor A may have a better user interface than you (while your data management capabilities kick their butt).And Competitor C may have a cheaper on-ramp product (while you have the gold-plated, bullet-proof, enterprise-class option).Traditional marketing says, “Talk about your weakest features in exactly the same way that you talk about your strongest. Tap dance.”What if you broke that phoney old convention and said something like:Okay, we haven’t perfected our data visualization yet. If pretty dashboards are your number one priority, you may find that frustrating. We decided to focus on the data quality through Q2 and Q3 (to us, that’s WAY more important) and to get to the dashboard eye-candy in Q4. Just so you know.”See how you can de-position the feature as less important without pretending you’re great at it?And how you can get the reader to consider that data quality is actually much more important than pretty pictures?And how you come off as an honest vendor who will tell you the truth even if it means losing a sale?Who the hell wouldn’t want to do that?3) Embrace the Elephant in the RoomMy mother is a genius at denial (she had to be good at it — she had an unimaginably tough start in life).We used to tease her about her ability to admire a hostess’ Oriental carpet while ignoring the massive blood stain right in the center.But marketers do this every day — it’s one of the things that make marketing shout, “MARKETING!”So what if you didn’t just admit you could see the elephant — what if you walked up and gave it a big, dusty hug? Like this:You may have heard: Our cloud app had some serious down time last year. We let our customers down and paid the price. It hurt. It hurt so much that we did the following nine things to make sure it never happens again …”All of a sudden, the story changes from “slick marketer trying to gloss over a major problem” to “well-meaning company trips up and learns from its mistakes.”The elephant is already the room, dude. It blocks your view of the mini-bar. It smells. It has ears the size of your torso. You really want to chat about the cool curtains?4) Praise Your CompetitorsThis one physically hurts a lot of marketers. But bear with me.Your competitors may be duplicitous and under-handed and down-right annoying, but you have a lot more in common with them than you’d like to admit.You serve the same people, helping them solve the same problems. You go to the same trade shows and speak at the same conferences about pretty much the same things.So, like it or not, you’re fellow travellers.We’ve all seen unseemly public spats between vendors. It’s embarrassing and both parties come out badly.Insane Honesty turns that dynamic on its head. How about:The smart folks over at BadGuys Inc. just put out a cool interview with Max McGillicuddy of Spinfast Propellers. Check it out. Max is the MAN when it comes to this stuff. Great interview. Wish we’d done it!”Yeah, I know, now you think I’m smoking something in a Colorado coffee shop.But read it again and monitor your feelings as you do so.A statesmanlike passage like this sends a loud, clear message to your prospects: This is a confident company that’s unafraid of a little competition. And these are the kind of people everybody likes: These are nice people.So be nice. Be gracious. Give credit where credit is due. You’ll live.5) Laugh at YourselfMarketers tend to have sense-of-humour failures over little things that don’t really matter. Little embarrassing things that we just know other people are laughing at behind our backs.So what if we take the joke out from behind our backs and join in the laughter? Kinda like this:We know, we know: the name ‘FourSkin’ is a pretty funny name for a drum head company. Our founder was an immigrant from Hungary, and English was his fourth language. But, hey, it’s too late now and it’s a great conversation starter. If you can’t handle it, you can call us FS. Our mothers do.”Teasing yourself completely defuses the situation and deflates the embarrassment. A bit of self-effacing humor goes a long way.6) Replace Lame Excuses With the TruthWhen things go bad, the “crisis management” team spins out all manner of nonsense to try to “contain the situation.”On Monday morning, we experienced a denial of service attack from an unknown server. Our security team responded within seven minutes to address the issue but, unfortunately everyone’s credit card numbers are now for sale on Silk Road.”Just once in a while, a company says something like:You’re not going to believe this. Last night, Jamie, over in accounts, left his laptop in a taxi. It had all our passwords on it. The good news? We got the laptop back an hour later and the passwords were still encrypted. The not-so-good news? We moved Jamie to shipping (passwords can NEVER leave the firewall under ANY circumstances and he knew that). Now here’s what we need you to do, right now if possible …”If you give them a chance, people tend to understand that people are people and — even in the best-run companies — mistakes happen.And people can smell PR spin from a mile away. They prefer the truth, even when it feels insane to speak it.7) Share Disappointments Instead of Hiding ThemDidn’t get into the top-right corner of the latest analyst report?Lose a major client or a key employee?Old-school marketers just straighten the tie, practice the grin, and face the music as if it was “Eye of the Tiger” instead of Barber’s “Adagio for Strings.”Instead, what if you say what normal people say?  What if you say, “Ouch!”?When Velocity lost Ryan Skinner, a beloved account director, to Forrester (where he’s now very happy), we could have done the normal thing and issued the standard press release to “wish him well in his future endeavours.”But we didn’t want to.We wanted to call him names.And call Forrester names.So we did.  This post, “Analyst Bastards Poach Stinkyhead Skinner from Top Agency” was fun to write, de-fused the bad news, and turned the stale convention upside down. Warning: It’s got lots of juvenile swear words.Conclusion: Not So “Insane” Anymore, Is It?So there you go. Seven ways to turn the theory of Insane Honesty into real practice in your own marketing.It may feel scary and un-natural and anti-marketing — but that’s true of all the best marketing, isn’t it?And here’s the thing: To start out on your insane journey, you don’t have to RUN the insanely honest copy you write. You just have to write it down and show it to a few people. Discuss the upside (earning trust, surprising the audience, coming off as human beings …) and the downside (alienating people who would never buy any way).Then, what the hell, just go for it. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Social Commerce: What It Is & How to Use It in 2019

first_imgRecently, I set an iPhone time limit on my social media use to “45 minutes”.I figured 45 minutes would be more than enough. Almost an hour? In between working at HubSpot, catching up with friends, and attending exercise classes, I had no doubt 45 minutes would be plenty of social media consumption.Unfortunately, I learned pretty quickly that I actually spend 45 minutes on social media before I even get to work in the morning.I know I’m not alone. In fact, the average daily social media use of internet users worldwide amounts to 136 minutes per day.With all that social media consumption, it makes sense that more businesses are turning to social media to market to their audiences. But marketing is just one aspect of the buyer’s journey — what about sales? Can that be done within social media platforms, as well?While still in the early stages, it’s now entirely possible for businesses to sell products and services natively within social media sites.Here, we’re going to explore that very concept — known as social commerce — and take a look at some impressive examples of social commerce, so you can consider trying it for your own company. Additionally, we’ll list some of the most popular social commerce platforms available today, so you can decide which one could give you the highest ROI.Download Now: Ecommerce Marketing Plan Template Social media checkout capabilities Social commerce plugins and apps Shoppable ads Chatbot checkout What is social commerce? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 1. InstagramBetween its checkout capabilities and shoppable posts tool, Instagram is undeniably one of the most popular platforms for social commerce. Many Instagram users are already using Instagram as an opportunity to discover and purchase new products — for instance, 80% of users use Instagram to decide whether to purchase a product or service, and 83% use it to discover new products. Since these users are already prepared to find and purchase new products, it’s critical that they’re given the option to buy them in-app.Image Source2. PinterestPeople often turn to Pinterest for fashion, home decor, or beauty inspiration, so it makes sense that Pinterest would be a viable platform for social commerce. In fact, 93% of active Pinterest users said they use Pinterest to plan for purchases, and 87% said they’ve purchased something because of Pinterest.Pinterest’s Shop the Look Pins allows users to click on small white dots on various products within a post, and either purchase that product within the app or browse similar products. They can make purchases on both desktop and mobile.Image Source3. FacebookWith over two billion active users, Facebook is one of the most popular social platforms in the world, making it a good place for social commerce.If you have a Facebook Business Page, you can set up a Facebook shop to sell your products and services directly within the social platform.Facebook notes — “While any business can have a shop, this feature best serves merchants, retail and e-commerce advertisers. We recommend it for businesses selling apparel, accessories (including bags and luggage), home furnishings and baby or kids’ products.”To upload your inventory to Facebook and create a shop section, you can either use a third-party ecommerce platform like BigCommerce or Shopify, or you can upload and manage your products yourself.For further inspiration, try searching for major retailers and checking out how they’ve set up their Facebook shop. For instance, take a look at New Balance’s Facebook shop:Facebook shop is a fantastic opportunity for your business to reach a larger audience — and, even if your customers don’t end up purchasing your products on Facebook, having these products listed on your Facebook Business Page is a good idea for making Facebook users aware of the products you sell in-store.4. PoshmarkPoshmark is a social commerce marketplace that allows people in the U.S. to buy or sell clothing, shoes, and accessories, either new or used. Poshmark makes the experience even more social with features like “Posh Parties”, which are virtual buying and selling events that you can attend with friends.Popular brands on Poshmark currently include Nike, Lululemon, and Chanel — to sell on Poshmark, simply download the app and follow seller instructions from there.5. ShopeeShopee, reportedly the largest online shopping platform in Southeast Asia and Taiwan, is a social commerce marketplace that enables users to buy and sell products ranging from home & living to mobile & gadgets.Major brands on Shopee include Kleenex, L’Oréal, and Oreos. Selling on the app is easy enough — simply verify your phone number, ensure your products aren’t prohibited, and click “Add New Product” on your Shopee page. With over 95,000 users on the app worldwide and a unique focus on the Asian market, Shopee is a good option for brands looking to expand their global presence. 1. Social media checkout capabilities.One of the best examples of social commerce is the ability to click a product and checkout right from within a social media site, like Instagram or Facebook.For instance, in 2018, Instagram released a “checkout” feature on their app, which allows you to click on a product within a post, choose a size and color, and proceed to payment within the platform.The first time you use Instagram’s checkout feature, you simply need to enter your name, email, billing information, and shipping address. Once your order is complete, Instagram saves your information so you don’t need to enter it next time you shop.Additionally, you’ll receive notifications about shipping and delivery right from within Instagram, so you can also track your purchase without leaving the app.For instance, let’s take a look at what happens when I click the “View Products” button (bottom right) on one of @NikeWomen’s Instagram posts:Instagram immediately pulls up a page with all the details of every product included in the image.Let’s say I’m particularly interested in the sneakers. From within Instagram I can choose a color and size and then click the blue “Checkout on Instagram” button. If I’ve shopped on Instagram before, I don’t even need to re-enter my information. Pretty simple, right?Plenty of other social networks have these checkout features, including Facebook, Pinterest, and Twitter.2. Social commerce plugins and apps.As social commerce continues to rise in popularity, we’ll continue to see more plugins and third-party apps emerge to make the process even more seamless for businesses and users alike.For instance, one third-party app called Soldsie allows your followers to make a purchase on one of your products by simply typing “Sold” into the comments section of a post. Once they’ve commented “Sold”, the app takes care of the rest, emailing the user an invoice to complete.Image SourceSoldsie notes — “As fans comment, your sales trend on Facebook as each photo is shared with your fan’s Facebook friends.” For instance, if my friend comments “Sold” on a Facebook post of a cute sundress, I’ll see the picture in my News Feed and might consider purchasing one for myself.Ultimately, social commerce is a good opportunity to increase brand awareness while also increasing sales — a win, win.3. Shoppable ads.Shoppable ads is another example of social commerce, and is currently available on both Instagram and Snapchat.Simply put, shoppable ads allows businesses to tag products in an Instagram or Snapchat sponsored post, ideally creating a more efficient ad-to-purchase experience. Best of all, this type of social commerce helps businesses collect valuable data on which ads convert prospects into customers immediately. The features you’ll find on shoppable ads within both Snapchat and Instagram continue to improve — for instance, in 2018 Snapchat launched advanced features on their shoppable ads, including collection ads, product catalogs, advanced pixel targeting, and 30+ new Snapchat partners.Wish, an e-commerce app, successfully uses Snapchat’s product catalog feature to create different Snap Ads and Story ads to showcase a large variety of their products, as shown below.Image SourceShoppable ads are undeniably profitable if done well — on Snapchat alone, FabFitFun lowered cost-per-purchase by 36%, while American Eagle increased return-on-ad-spend (ROAS) by more than 3X.With shoppable ads, you’re able to market and sell directly to your intended audience without causing friction in a user’s social media experience. For instance, 73% of Snapchat users are between 18-24 years old. If this is your ideal demographic, why not try including your products or services directly within the ads you’re creating on Snapchat? This allows users to find products of interest to them without needing to leave the app at all.4. Chatbot checkouts.One final example of social commerce that’s critical to point out is chatbot checkouts — the ability for a user to find and purchase a product by chatting with a chatbot within a social platform.For instance, consider SnapTravel’s Facebook Messenger bot, which helps people find hotel deals and book rooms right from within Messenger:As you continue chatting with the bot, you’ll receive better, more customized deals based on your requirements. Additionally, you can click “Open Filter” to further modify your search based on your criteria, and a new screen will open up right from within Messenger:SnapTravel offers deals only available in Messenger, incentivizing users to book with the chatbot rather than on their website.Using a chatbot to streamline your buyer’s journey is particularly helpful for mobile-users who want to find and purchase products on an app they already have on their phones — like Messenger. Social commerce examples Topics:center_img Social commerce is the ability to purchase a product or service natively from within a social media platform like Facebook, Pinterest, Instagram, or Twitter. Since many businesses are marketing on these social media sites already, it makes sense to allow users to purchase from within these platforms without leaving the site at all. Ecommerce Marketing Originally published Feb 25, 2016 5:00:00 PM, updated July 28 2017 Instagram Pinterest Facebook Poshmark Shopee Top social commerce websites/platforms Ultimately, social commerce has the ability to eliminate friction in a user’s online shopping experience, and catch users’ at moments when their excitement over your products is highest.However, it’s critical you do market research to ensure you’re using the right social commerce platforms or apps to reach your audience in the social spaces they frequent the most.Additionally, remember social commerce is fundamentally social in nature — if your business doesn’t also engage and communicate with its followers, then your company won’t get much out of social commerce as a long-term strategy.last_img read more

A Simple Guide to Mastering the Basics of Effective Social Media Advertising

first_imgHave you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few.Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. From managing your budget to choosing channels and measuring success, learn how to get started with paid advertising.1) How Do I Manage My Budget?One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. There are also a huge amount of channels and ad formats you can use — don’t get stuck in the details. Before launching your ad campaigns, align your marketing objectives with your advertising strategy.If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. This type of promotion is more light touch and cheaper.If your objective is to convert leads further down the funnel to marketing qualified leads for your sales team or customers, middle and bottom of the funnel content like free trials or purchase offers should be promoted via retargeting. This type of promotion is higher commitment than reading a blog post, so it will be more expensive.Use this paid advertising budget template to map out your costs before your launch and update it throughout avoid end of the month panic!2) What Channels Should I Advertise On?The landscape of paid social advertising is constantly changing; new technologies, channels and formats are released weekly.There is no one size fits all answer to the channels you should leverage. Ultimately, testing different channels is the best way to determine what works to meet your objectives.There are many social networks you can advertise on, but here are four of the most common:FacebookWith over 1.4 billion users and over 900 million visits a day — Facebook has the largest audience available, which makes it a fit for businesses large and small. But volume is not everything in social ads. The real advantage of Facebook lies in the amount of granular data available to target users.Demographic Targeting:You can target based on education, employment, household, and lifestyle details. Categories include location, gender, age, language, education, ethnic affinity, generation, household composition, life events, politics, relationship status, parental status, and work. Zero in on whoever your audience may be: friends of couples who recently got engaged, new fathers, postgraduate students, women who work in engineering — the possibilities are endless.Interest Targeting: Allows advertisers to target people based on their interests, activities, pages liked, and closely related topics. Top level categories include business, entertainment, family & relationships, fitness & wellness, food & drink, shopping, fashion, sports, hobbies, and technology. The level of detail available means you can target very specific interests like bodybuilding, tattoos, or heavy metal music.Behavior Targeting: Target based on purchase behavior or intent, device usage and more. Categories include digital activities, expats, travel, mobile device users, and events. Behaviors like Chrome users, Facebook Page administrators, and business travelers can be used to segment your audience.Custom Audiences: Custom audiences allow you to layer Facebook data on top of your business data. Advertisers can upload lists of customer (or potential customer) email addresses, phone numbers, or user ids and target these specific lists of people. Pixel based targeting of website or webpage visits is also possible. Advertisers can create “lookalike” audiences from your custom audiences to target similar Facebook users who have a higher propensity to convert.InstagramInstagram is growing in popularity with advertisers every day and presents a huge new opportunity for anyone running social advertising campaigns. Now boasting 400 million users, as of April 2016, Instagram is a more popular channel than Twitter or Snapchat.Advertisers must use their Facebook ad account to create Instagram ad campaigns. In fact, the option to promote your ad on Instagram only appears at the advert set level in Facebook:Despite the fact that you can easily select the same ads to be shown on Facebook and Instagram at this level, you should keep your ads separate. The two platforms are very different and you should think about how the audience and experience differs.Instagram is a visually driven platform, so make sure your ads look authentic and fit in with the user-generated content that exists in your audience’s feed.Instagram is often seen as better fit for lifestyle and creative industries like fashion, food and fitness. Don’t let that assumption deter you from trying Instagram, B2B brands have seen success, too.TwitterTwitter’s ad platform is not as advanced as Facebook. Demographic and interest based targeting options are available, but they are more limited than other platforms.Demographic Targeting: Basic options only available here — age, language and location.Behavioral Targeting: Behavioral targeting exists for the U.S. only at the moment. Options include retail, lifestyle, finance, technology, travel, and more.Interest Targeting:Categories include health, beauty, business, careers, hobbies, society, sport, and more. One thing to keep in mind — if you were promoting a piece of content on SEO, the closest you could get is the Marketing topic as a whole. The options are not as granular as other platforms.Follower Targeting: Targeting specific Twitter accounts and followers means that you can build lists of industry or regional influencers to create niche audiences.Keyword Targeting:One of Twitter’s major advantages is the ability to target specific keywords and hashtags. Advertisers can target people who have tweeted using a specific hashtag with their ads. This allows very specific, targeted content to be delivered to people who are actively engaging with a topic on Twitter.LinkedInLinkedIn is an obvious choice for B2B companies due to its professional user base. If you segment your audience based on their professional information, like role, company, industry, etc., you can be very confident in relying on LinkedIn data to be up-to-date and relevant. If professional information is not an important part of your buyer persona, LinkedIn probably isn’t the best fit for you.While the ad platform is not as advanced as others in some respects (due to the lack of behavioral and interest targeting), the professional data is hugely valuable for certain industries.Targeting: Criteria available includes language, location, industry, company, job title/function, and membership for specific LinkedIn groups.Costs tend to be higher on LinkedIn than other networks, but conversions and quality can be higher than other networks and can provide valuable leads for some industries.For example, here at HubSpot, we promoted an industry-specific piece of content — The Little Book of Inbound for Finance Marketers — on both LinkedIn and Facebook. The cost per click (CPC) of the LinkedIn campaign was 4x the Facebook CPC. Clicks cost a lot on LinkedIn, but what about actual conversions? LinkedIn traffic converted 52% better than Facebook traffic and LinkedIn conversions were half the cost of Facebook conversions. LinkedIn was the clear winner in terms of targeting and channel “fit” in this case.3) How to Create Ads that ConvertMake It Relevant:Social advertising is different to Adwords search advertising. Your Adwords campaigns are centered around demand fulfillment — targeting specific keywords that people are searching for right now. Social advertising is about demand generation, fulfilling a need your audience has even though they are not actively searching for it.Let’s take this example — this ad appeared on my Facebook newsfeed:I am training for a marathon at the moment, so this is totally relevant to me! I was not actively searching for marathon training tips, but the advertisers have clearly targeted interests and demographics (it’s also a female centric ad) to present me with content that will stand out to me when scrolling through my newsfeed.Make It VisualThe image is often to most important element of a social ad — it’s responsible for capturing your audience’s attention when they are browsing a social network.Take a look at the two below Instagram ads:The first is from DaPulse and the second from Squarespace. While the DaPulse ad has a beautiful design, it’s clearly an ad, and doesn’t quite fit in with the visually focused Instagram feed. The Squarespace ad captures my attention. It looks like it belongs in my feed and I’m interested in what it is about before reading any copy. The image suits the visual theme that exists on Instagram and elicits and emotive reaction from the user.Create Copy That ConvertsAd copy is limited and you have to make every character count, when you are writing your ad copy make sure to:Be compellingCommunicate your value propositionBe ActionableTake this example from Inbound.org:  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Be compelling : I’m going to enjoy life more? Sign me up!Communicate your value proposition: The community of intelligent marketers is what makes inbound.org an incredible resource.Be Actionable : Asking a direct question ”Will you?” challenges me to take action.Some days it’s tough to write compelling copy – when I get stuck, I follow this process for inspiration: Use Answerthepublic to map out questions people are asking about your topic.Use BuzzSumo to find content that people are sharing around your topic.Read Buzzfeed to draw inspiration from the amazingly clickable headlines. 4) How Do You Measure Success?Paid social advertising has a multitude of metrics you can (and should) monitor. Impressions, clickthrough rate (CTR), cost per click (CPC), likes, shares, frequency, relevance, and much more. Since this can be overwhelming when you’re new to social media advertising, it’s vital to make sure you are focusing in on the metrics that matter most to your campaigns.The three most important metrics to monitor that tell you how your campaigns are really performing are clickthrough rate, cost per conversion and conversion rate.Clickthrough Rate (CTR)This is a measure of the number of clicks your ad has to the number of impressions it received (clicks/Impressions). Your CTR indicates the relevance of your content to your audience and the quality of the traffic. If you have a low CTR, try narrowing your targeting or creating new ad designs.Cost Per Conversion (CPC)Every campaign should have one core conversion goal (signups, app install, downloads, visits to blog post). To calculate, divide the amount of money you have spent divided by the number of conversions resulted. This gives you views to whether your campaigns are profitable and allows you to project future spend.Conversion RateLooking at the conversion rate of the visits to your landing page from your ads gives a good idea of the quality of the clicks you are receiving and the performance of your landing page. You can also benchmark your social ad traffic against the conversion rate of traffic from other sources.The paid social advertising landscape is always evolving, to be a superstar paid marketer you need to be reactive to new channels, tactics and formats on an ongoing basis. This field is mastered through research, experience and testing – not through formal learning environments. Ready to start creating your own social advertising campaigns? Topics:center_img Originally published May 25, 2016 10:30:00 AM, updated August 09 2017 Social Media Advertisinglast_img read more

How to Change Your YouTube Name

first_imgPerhaps the personal YouTube name you made when you were 14 isn’t cutting it anymore (I’m looking at you, SoccerLuvr4444). Or maybe you’re striving to create a new brand identity, and you’d like a new YouTube name to reflect that.Whatever the reason, changing your name on YouTube is an easy three-step process. Before we jump in, it’s important to note that this guide will show you how to change the name displayed on your YouTube channel, and the one seen when you comment on people’s videos — these steps won’t change your YouTube account’s actual URL.Also important to mention, changing your YouTube name will change your Google account name, as well. If you’re hoping to create a harmonious brand identity across your YouTube account, email, and website, this might be a good thing.Download a Free 30-Day Planner for Your Business YouTube Channel.However, if you only want to change your YouTube name, but don’t want to affect your entire Google account, you’ll need to link your YouTube account to a separate Brand Account — here’s a tutorial for how to do that.Now, let’s dive into the three easy steps you need to take to change your YouTube name.How to Change Your YouTube Name1. When you’re signed into YouTube, click on your user icon in the top right (I put a red rectangle around mine in the screenshot below). Then, click “Settings”. 2. In your Account Settings, click the “Edit on Google” link.3. Here, you can change your First and Last name — for instance, I deleted my last name and replaced it with “Consulting”. It’s important to note this will change your name on all Google accounts. When you’re done, click “OK”. 4. Now, my official YouTube name is “Caroline Consulting”. When I comment on a post, that’s the name that’ll show up, and when someone searches for my channel, they’ll need to search Caroline Consulting. Originally published Jun 15, 2018 6:00:00 AM, updated October 30 2019 Youtube Marketing Topics:center_img And that’s it — you’ve changed your name. Remember, “first” and “last” refers to your first and last name, but you can certainly take creative liberties with those categories, as I did.The only real challenge with the easiness of changing your YouTube name is the subsequent temptation to change it all the time (at least, that’s how it felt to me). Don’t forget to share this post!last_img read more

James Washington, Zach Sinor Snubbed As Awards Finalists

first_imgJames Washington was snubbed as a Biletnikoff Award finalist on Monday as OU’s Dede Westbrook, Northwestern’s Austin Carr and East Carolina’s Zay Jones were named the three finalists. Here’s how The President stacks up against those three when it comes to numbers this season.screen-shot-2016-11-21-at-4-30-26-pmHe has had three stinker games (SE Louisiana, Kansas and TCU) which you can’t really afford to do when you’re gunning for this award. More egregiously, Zach Sinor was left off of the Ray Guy Award finalist list. Where are we at in society?!https://twitter.com/ZachSinor29/status/800827943463358464Also, as Carson Cunningham pointed out, this dude is a finalist.Also, Baker Mayfield, Deshaun Watson and Lamar Jackson are the three QBs that are finalists for the Davey O’Brien award. Bulletin board material for Bedlam, all of it.Finalists for a number of college football awards announced: pic.twitter.com/KRpJefdIDE— Kevin McGuire (@KevinOnCFB) November 21, 2016 While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

Five Thoughts on Oklahoma State’s Fan Appreciation Day

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. 3. Players who stood outHere is how the player-media interaction works in the practice gym at GIA: We just walked around with an iPhone on a stick, shoved it in players’ faces and asked them all the questions we could think of based on our limited knowledge. It can be bizarre and awkward unless the player embraces the process for what it is.We didn’t get to talk to all 30ish players, but of the ones we talked to I was most impressed with Chris Lacy (duh), Vili Leveni, Jalen McCleskey and Jordan Brailford. They gave thoughtful, interesting answers to our sometimes-not-great questions. I was actually impressed with how locked in everybody was. That’s a really, really long day of practice, signing and talking, but pretty much everybody seemed up for it (and Ramon Richards looked like he could go another 3-4 hours as long as there was a microphone).Nobody won the day like this next guy, though.4. Tyron Johnson is a new faveHowever, as good as those guys were, Tyron Johnson is a new favorite for me. He dished on Louisiana food, how special teams are a second love, confirmed that he should get his own Twitter show this year a la Ramon Richards and walked me through what a bag year is (see tweet below). Video of all of that here.Bag year!!? #RTDC pic.twitter.com/2aJPyMs4lJ— 国王 (@_TBJXIII) March 7, 2017 But none of that is why he was the hit for me. He stood out on Saturday because he had fun with the questions and didn’t take it too seriously. He had that look Mike Gundy gets when he knows he’s about to flame the Big 12 with an all-time one-liner going for about five minutes, like he was telling the jokes but also in on them. I appreciated the self-awareness.Media members throwing jump balls in the gym. #okstate pic.twitter.com/td0XkoDW2V— Pistols Firing (@pistolsguys) August 5, 2017Also, at one point he took a photo with Chris Lacy, Marcell Ateman, James Washington, Jalen McCleskey and Mason Rudolph in the corner of the gym where the lights and cameras were set up. Somebody leaned over to me and said, “How many pros in that photo?”5. Mike Gundy is readyI observed Gundy at practice and signing his signature for a bit before the presser. It was interesting to see the animal on his head in its natural habitat him in his element. You can tell the rhythms of the job have changed him over 12 years, and that he’s never been more confident in the process OSU is going through.This weekend doubled as the Extreme Camp where folks pay a lot of money to come hang out with the team, see how practice works and go to Gundy’s house on Friday night. Needless to say, there was a lot going on for Mike Gundy this weekend, and yet the first thing he does at his presser is walk in with a little kid who crooned an Aaron Watson song. Gundy closed the song by calling him Big Daddy and asking for questions. On Saturday me, Kyle Boone, Thomas Fleming and Jackson Lavarnway headed up to Stillwater for Oklahoma State’s annual fan appreciation and media availability day. Things got kicked off early with a 9 a.m. practice (my first to attend in person) and continued with a 2:30-4:30 session in GIA with players and coaches signing for fans.Side note: The most bizarre things we saw getting signed included a fedora and a lamp shade that included an OSU helmet as the actual lamp. Also, the 2011 Texas A&M game helmet (the LEGO one) made an appearance. I saw one autograph on it. I think it was Mason Rudolph’s, but I’m going to pretend like it was Mike Yurcich’s.Mike Gundy spoke at 5 p.m. and players gathered in the practice gym in GIA after that to discuss the upcoming season. By the time I stumbled out of there at 7 p.m., I felt like I’d been thumped a few times by Chad Whitener, but the entire day was a blast and we loved getting to partake in it for the first time.AdChoices广告Five thoughts, let’s go.1. The optimism is flowing like an Arkansas WaterfallWhile fans roped around and through GIA waiting to meet their heroes (and in many cases, waiting so their kids could meet their heroes), we grabbed a couple dozen of them and asked them questions about the season (video coming this week). One of the questions we asked was what expectations are for what constitutes a successful year for OSU in 2017?The most common answer we got: Double-digit wins.I get the hype, and I know OSU is a top 11 team to start the year, but it’s still improbable (and a thrill) to me that this would be the expectation going into a year for OSU football. It’s not unwarranted, but it struck me that all of us are living out a sports fantasy as we talked to fan after fan who said, “Yeah, we expect OSU to win 10+ games, and if not, then I’m probably going to be bummed.”2. The ultimate fanThis woman is a national treasure and I hope Mike Gundy lets her be a captain for one of the games. Amazing. pic.twitter.com/gz3yA2vzsM— Pistols Firing (@pistolsguys) August 5, 2017If OSU seasons are a reflection of how good Mike Gundy is feeling heading into them, then we could be in for one of the best ever.Thanks to everyone who came up to us and said hello. We loved being there and look forward to coming back for many more years in the future.last_img read more

AMREF Calls on Sub-Saharan African Governments to Increase Numbers of Midwives

first_img ShareEmailPrint To learn more, read: Read the full story here. Share this: Join the conversation about midwives on Twitter: #InternationalDayoftheMidwife and #midwives. For more information about International Day of the Midwife, visit the International Confederation of Midwives website. Up until the advent of modern midwifery in approximately the 17th and 18th centuries when the first schools of midwifery training appeared in Europe, the whole world had approximately the same levels of maternal death during childbirth, roughly 20%, with the most feared causes being hemorrhage and puerperal fever, or infection after childbirth. Today, there is very low maternal mortality in the developed world, not least because of the professionalization of midwifery in those countries. However, approximately 35,000 women continue to suffer severe complications of childbirth daily, with about 900 deaths every day, most in the developing countries of Africa and Asia (The State of the World’s Midwifery 2011)… Posted on May 4, 2012Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)In honor of International Day of the Midwife (tomorrow, May 5th), our colleagues at AMREF shared a blog post today that calls on governments and development partners to invest in training midwives. The post describes the critical role that midwives play in sub-Saharan Africa and outlines the various ways that AMREF is supporting midwives–including their efforts to train 15,000 midwives in sub-Saharan Africa by 2015 as well as their plans to nominate an African midwife for the 2015 Nobel Peace Prize. Learn more about AMREF’s work to train health workers here. From AMREF’s post:Midwife literally translates to “With a Woman” from Latin, reflecting the practice that from time immemorial, women sought the assistance of other women close to them at the time of labour and childbirth. Midwives have therefore been part of the human experience since time immemorial.last_img read more

Women Having Babies in Nigeria With No One Present: How Could This Happen Now?

first_imgPosted on January 28, 2013June 12, 2017By: Dr. Nosa Orobaton, Chief of Party, Nigeria Targeted States High Impact Project (TSHIP), JSI Research & Training Institute, Inc.Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This post is cross-posted from The Pump. Did you know that nearly 20 percent of all births in Nigeria occur with no one present with the mother? I did not know this until July last as I casually thumbed through the 2008 Report of the Nigeria Demographic Health Survey. Knowing the several things that can go awry during labour right through the immediate post-partum period, it is unfathomable that our society will permit a woman to go through such a risky event by herself!I presented the findings from a further analysis of the DHS data with Bolaji Fapohunda during the second Global Maternal Health Conference.A staggering 1.54 million babies in Nigeria out of the annual 8 million births are delivered with no one present with the mother. Ninety-three percent of all these births occur in the three northern zones of the country. More specifically, 70 percent of all these births occur in the northwest zone of the country. We do not know enough about this phenomenon of births with no one present. It is not encouraging that it coincides with the regions of Nigeria with maternal mortality rates far in excess of the national average.All participants in the session were unanimous that this practice is entirely preventable; all or any applicable instruments of policy and execution should be deployed to eliminate the practice. There should be no room for such a practice in the 21st century.Further research is being contemplated and the findings will be used to inform and educate lawmakers and policy makers especially in northern Nigeria to act. Our mothers, neonates and communities deserve no less.Take a look at Dr. Orobaton’s presentation here.Check out the conference website to view additional presentations.Join the conference conversation on Twitter: #GMHC2013.Visit JSI’s blog, The Pump, here. Follow JSI on Twitter: @JSIHealth.Share this: ShareEmailPrint To learn more, read:last_img read more

Reminder: International Conference on Family Planning Call for Abstracts

first_imgPosted on April 12, 2013March 13, 2017By: Sarah Blake, MHTF consultantClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)The 2013 International Conference on Family Planning, which will be held from 12-15 November in Addis Ababa, Ethiopia, is accepting submissions of abstracts. However, the deadline is quickly approaching.From the call for abstracts:The organizers encourage abstracts on cutting-edge research and program results that enable individuals, particularly in low-income areas, to achieve their contraceptive and reproductive intentions. Of particular interest are abstracts that demonstrate how family planning advances the health and wealth of people, and those which discuss high impact or best practices of family planning programs and service delivery models. Abstracts using strong scientific evaluation methods will be given priority.Abstracts are invited from individuals, and also from preformed panels. The deadline for submissions is 1 May 2013.For more, including information about registering for this year’s conference, visit the conference website here.Share this: ShareEmailPrint To learn more, read:last_img read more

Reminder: Join the MH Dialogue on Disrespect and Abuse Tomorrow at the Wilson Center

first_imgPosted on May 1, 2013March 13, 2017By: Sarah Blake, MHTF consultantClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)As we announced last week, the next event in the 2012-2013 Advancing Dialogue on Maternal Health series will be held tomorrow at the Wilson Center in Washington, DC at noon. Even if you cannot attend the event in person, we invite you to join our virtual dialogue on Twitter, under the hashtag #MHDialogue. Panelists will be answering questions submitted via Twitter.For additional details on the event, visit the event announcement here. If you are interested in attending the dialogue in person, please RSVP via the Wilson Center website.If you would like to learn more about past events in the series, visit the Wilson Center Global Health Initiative and the MHTF page on Advancing Dialogue on Maternal Health. Or, check out the additional resources on the series and topics covered in various events such as the new Storify for the April 18 dialogue, which focused on the impact of violence against women on maternal health; or the MHTF resource page  and guest blog series on respectful maternity care.Share this: ShareEmailPrint To learn more, read:last_img read more