Coaches can alter starting times

first_imgNoonThe CIF Southern Section suggests starting times for its playoff games, but they are not written in stone. Coaches are allowed to change the game time if both coaches from teams involved agree, and submit the change to the CIF office for confirmation. The suggested time for boys and girls basketball games is 7:30 p.m., for boys and girls soccer games 3 p.m., and for girls water polo 3:15 p.m. Fans are encouraged to continue to check with the schools involved and/or with their local newspapers. 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!last_img read more

Bump and Beyond baby event is back and it’s bigger than before!

first_imgWhen local mammy-blogger Maria Rushe (S-Mum) – put together the first Bump and Beyond Baby Event in the Mount Errigal Hotel in April, she had no idea it would be such a success.However, the event proved so popular that on the very day it was taking place, people were urging her to put another on later in the year – so, with help from Rushe Fitness and Liam Porter Media, she has done just that!Bump and Beyond returns to The Mount Errigal Hotel this Sunday, October 30th and if anything it is even bigger and better than the last time. Maria was inspired to organise Bump and Beyond when she saw online posts from local mothers desperate for information and advice on a whole host of different topics.Information, entertainment and shopping are the order of the day and she’s confirmed there will be almost 50 qualified professionals, experts and services at Sunday’s amazing event.“As a parent I have realised that knowing to ask for help and knowing where to find the correct information from the right people is key. There are a huge amount of resources, services and businesses right here in Donegal that are available but we often don’t even know where to look for them.“I know I can’t give anyone the secret to being an S-Mum, but I also know that at least I can put as many information services, businesses and experts as possible into the biggest hotel in town, so people could have access to them under one roof.” Maria, who has been assisted by Lorraine Porter, a Clinical Nurse Specialist and Midwife, has put together an amazing collection of guest speakers, shopping stands and entertainment for what is certain to be a fantastic day for anyone with, or expecting children.“It is called ‘Bump and Beyond’ because it will cater for parents-to-be as well as parents and the aim is to have as wide a range of information and family resources available.Sunday’s event will include a whole host of information from Parent Hub, Parent Stop, Citizens’ Advice and The Women’s Centre and the RSA (to name but a handful).“Midwife Geraldine Hanley, shall be there to answer questions, fitness expert Emmet Rushe from Rushe Fitness will be addressing post pregnancy fitness while sleep and behaviour expert Denise Gillespie and Paediatric Occupational Therapist Bríd Dunn, who will speak on Sensory Development, will also be in attendance.”Bump and Beyond will be kept running smoothly by Orson Sterritt of North West Entertainments who returns to act as MC for a super event that has once again teamed up with the Boots Parenting Club. Children are encouraged to come in fancy dress and there will be prizes up for grabs, while the event will have its very own superheroes and princesses in the hall on day as well.Add to that, dance displays and fashion shows, Mini-Me Yoga taster classes, a kids corner and face painting and it’s easy to see why Sunday’s event, that runs from 1-5pm is already being marked in diaries all over Donegal.Admission on the day will be just €4 or a family pass for €10 while there will be fabulous free goodie bags for the first 50 mums through the door.To keep up to date about Sunday’s Bump and Beyond event check out the Facebook Page – https://www.facebook.com/SMumBumpandBeyond/?fref=tsBump and Beyond baby event is back and it’s bigger than before! was last modified: October 27th, 2016 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more

SA to ensure new visa rules don’t harm tourism

first_img27 June 2014 South Africa’s new immigration regulations are being scrutinised by the Department of Tourism to ensure that they do not negatively influence tourist arrivals, Tourism Minister Derek Hanekom said in a statement on Wednesday. The department had received representations from tourism stakeholders on the possible “unintended consequences” of some of the provisions brought into effect by the new Immigration Act signed into law on 2 June, the minister said. Hanekom said that while the regulation of immigration matters was the constitutional responsibility of the Department of Home Affairs, “any matter that could have a detrimental impact on international tourist arrivals” to South Africa was a concern. Industry representatives say they are concerned about two specific provisions in the new regulations: the requirement for minors to travel with unabridged birth certificates, and the collection of biometric data (fingerprints and photographs) – which must be done in person at visa offices. Industry stakeholders told Hanekom they believed these measures could influence the competitiveness of South Africa as a tourism destination. Hanekom acknowledged that while the new regulations reflected South Africa’s commitment to combating child trafficking, that the prospect of “unforeseen and unintended negative consequences” should be taken seriously. “Like many other destinations, we have a dual imperative: we have to combat child trafficking by aligning our approach to global efforts, while limiting damage to our competitiveness as a tourism destination.” The minister said his department and industry stakeholders were studying global best practice on these broader policy challenges as well as on the practicalities of implementing such measures. Officials from the Department of Tourism were in “urgent discussions” with their counterparts in Home Affairs to clarify any misperceptions and to find appropriate solutions. Hanekom said he would meet Home Affairs Minister Malusi Gigaba to follow up on these discussions if required. “I want to assure our trade partners and other industry stakeholders that as government, we understand the value of travel and tourism, which has grown so impressively over the past few years. “We will carefully consider any negative impacts of well-intentioned measures on international tourist arrivals and the attractiveness of our destination.” Source: SAnews.gov.zalast_img read more

‘Mr. Volleyball’ happy to see more attention given to men’s division

first_img“I think that men’s volleyball is now treated the same way as women’s volleyball and this award isn’t just for me this is for all the athletes and volleyball players,” said Espejo in Filipino Wednesday at Manila Hotel.“I’m very happy to see that men’s volleyball is being recognized and even televised on TV. I hope in the future we also get more support when it comes to international competitions, because I believe the men’s side can also be competitive and win medals. ”FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutout“There are now kids who idolize us, and in return we inspire them to play harder so they can go to the schools they want to. They will be encouraged to study harder because they also want to get to the universities where we are right now.”Espejo, who is gunning for an unprecedented fifth MVP and fourth title for the Blue Eagles, added he started off as a young kid dreaming of just playing volleyball and study at a renowned institution through an athletic scholarship. Police teams find crossbows, bows in HK university PLAY LIST 01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City AFP official booed out of forum And now that he’s living that life, he wants the younger generation of aspiring volleyball players to follow on his footsteps and, maybe, win the same Mr. Volleyball award he got.“I want to give them hope that nothing’s stopping them from achieving their dream,” said Espejo who first drew Ateneo’s attention when he was playing for NCR in the 2012 Palarong Pambansa.“They should never think that economic hardship or dilapidated equipment are hindrances to their dreams. I also experience that, but I never stopped dreaming and now that I’m here I’m going to use this platform to give back.”ADVERTISEMENT Pussycat Dolls set for reunion tour after 10-year hiatus Brace for potentially devastating typhoon approaching PH – NDRRMC View comments WATCH: Harden ends Johnson with filthy crossover MOST READ LOOK: Iya Villania meets ‘Jumanji: The Next Level’ cast in Mexicocenter_img Google honors food scientist, banana ketchup inventor and war hero Maria Orosa Families in US enclave in north Mexico hold sad Thanksgiving Read Next Don’t miss out on the latest news and information. John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding Marck Espejo. Photo by Tristan Tamayo/INQUIRER.netIt’s the first time that the Philippine Sports Writers Association acknowledged a male volleyball player, and the recipient of the Mr. Volleyball plum already sees big things for the future of men’s volleyball.Ateneo’s Marck Espejo, who is a four-time MVP in the UAAP, was the PSA’s first Mr. Volleyball and he knows the award he just got would bring men’s volleyball further into the public consciousness.ADVERTISEMENT Typhoon Kammuri accelerates, gains strength en route to PH LATEST STORIESlast_img read more

A different approach

first_imgP2.5 B shabu seized in Makati sting, Chinese national nabbed Don’t miss out on the latest news and information. Recognized by Fiba in the 2014 World Cup in Spain as the world’s best fans, Filipinos went to all forms of media last year, blasting the NBA when it initially refused to allow Clarkson to suit up in the Jakarta Asiad.The SBP, Panlilio earlier said, has already greased the wheels for Clarkson’s appeal. The national basketball federation is also expected to lobby the PBA board to allow Andray Blatche to suit up as an import in the Commissioner’s Cup so Gilas Pilipinas can prepare with him earlier.But like the Clarkson bid, the SBP could face an uphill battle for Blatche, a knowledgeable source told the Inquirer, one that could focus on a single inch.“If at all, Blatche would be subject to the rules governing imports in every conference,” said the source. “That means, even his height will be checked.”The Commissioner’s Cup allows imports no taller than 6-foot-10. Though the league hasn’t officially measured Blatche, the former NBA player is listed as a shade over 6-11.ADVERTISEMENT Lacson backs proposal to elect president and vice president in tandem Sports Related Videospowered by AdSparcRead Next LATEST STORIES P2.5 B shabu seized in Makati sting, Chinese national nabbed The SBP is hoping to pair Blatche with Clarkson in the World Cup, which Gilas Pilipinas recently booked tickets to in the last window of Fiba’s Asian qualifiers.But with Clarkson granted only naturalized status despite his Filipino lineage, that pairing cannot materialize without a successful appeal. Clarkson acquired his Philippine passport after the required Fiba cutoff of 16 years old.“We have committed to do our best (in seeking reconsideration from Fiba),” he said. “There are no assurances of guarantees. It’s up to them.”The NBA will be out of the way in the Clarkson case in the coming World Cup with its season long concluded by the time China hosts the event in eight cities from Aug. 31 to Sept. 15.Blatche, on the other hand, has just a few more games in China before he flies home to the US. If he is allowed to play as import, he will head here.But not having obtained a passport before he was 16 years old disqualifies Clarkson from playing as a Filipino, and this is something that the Samahang Basketbol ng Pilipinas and president Al Panlilio will appeal.“I don’t think there’s a single Filipino who doesn’t want Jordan Clarkson to play (with Gilas),” national coach Yeng Guiao said. “All of us want him. But it’s up to the process and what we can do about it.”Guiao, incidentally, doesn’t want his squad to be satisfied by just making the main draw.The mercurial coach is hoping for a favorable draw come March 15 in Shezhen, and have “photo ops” with powerhouse the United States later to be able to make the next round of the 32-nation conclave.“(If we get) bracketed with the US (in the first phase), then we can do nothing about it but have photos taken with them,” Guiao said with a smile in a press conference at Meralco. “But if we can get wins to advance, we’ll take that.” Kaya settles for draw in Vientiane Trump campaign, GOP groups attack Google’s new ad policy 1 dead, 3 injured in Quezon road crash SEA Games hosting troubles anger Duterte National coach Yeng Guiao (left) addresses the media during a presscon hosted by the Samahang Basketbol ng Pilipinas where telecommunications tycoon and Gilas Pilipinas patron Manny V. Pangilinan and SBP president Al Panlilio (right) gave updates on the national squad. —AUGUST DELA CRUZWith the clamor for Jordan Clarkson to play as a Filipino for Gilas Pilipinas in the World Cup later this year as loud as it could get from this cage-crazy nation, the country’s top basketball patron on Thursday said that the best approach at this time would be “a quiet one.”Telecommunications chief Manny V. Pangilinan, a member of the powerful central board of the international cage body (Fiba), knows exactly how the ruling committee behaves and wants the appeal for Clarkson to follow a more toned-down process.ADVERTISEMENT Hong Kong tunnel reopens, campus siege nears end “Certainly, we would do our best to persuade them (Fiba, to allow Clarkson to play),” Pangilinan said. “Probably, the best approach would be a quiet one rather than create some noise.”It is a tack different from the one that got the NBA to release Clarkson for national duty in last year’s Asian Games, where a very vocal Samahang Basketbol ng Pilipinas (SBP) and a public clamor that dominated social media drew a favorable response for the Philippines.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesBut does that mean that Pangilinan would want what Fiba had said was the world’s greatest fans to be quiet?“No, not at all,” said SBP president Al Panlilio. “What he means is that as a federation, we (the SBP) would want an approach that is not head-on.” View comments Private companies step in to help SEA Games hosting PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss MOST READlast_img read more

The 7 Slides You Need for an Epic Monthly Marketing Report

first_img Originally published Jan 27, 2012 9:00:00 AM, updated July 28 2017 Topics: Marketing Reporting Here’s a challenge for all you marketers who are on top of your game: How do you make sure your marketing team is taken seriously within your own company? One important step you should take is publishing a thorough, thoughtful, quantitative monthly report on your marketing team’s impact.For as long as there’s been marketing, marketers have struggled to show their impact. But today, there’s no need to struggle. Today, it’s simple to collect the data you need to show how your marketing investments are generating revenue for your business. You just have to pull together the right reports.At HubSpot, our marketing team creates a deck of over 200 slides each month to cover every last marketing detail. That’s extreme, and it might not be necessary for all companies. But what is important for all marketers is a core set of slides that reports on  inbound marketing  results. (Note the word “results.” We’re not showing what we did . We’re showing what we achieved .)So here are some of the core slides we use to report on our results. What do you think we’re missing? I’d love to hear about it in the comments! 1. Visits by Source This is your measure of the top of your funnel. It tells you, month-over-month, how many people are coming to your site, and how they got there. You can look at this slide quickly to see which marketing channels are driving your changes in overall traffic. (HubSpot customers can find this report in Sources .) 2. Leads by Source This is your measure of your middle-of-the-funnel (MOFU) activity. This slide answers the questions, “How many leads did we generate, and which channels did they come from?” You can use this report to track month-over-month changes in lead volume and to figure out ways to improve the results. For example, if you’re generating a lot of traffic to your blog articles , but you aren’t converting any leads there, you should experiment with different ways to improve blog page conversions. Maybe you need better calls-to-action (CTAs). Or maybe you need better blog offers. Whatever the root of the problem, this report can help identify its location and help you understand where to dive into the details and diagnose. (HubSpot customers can get this report in Sources .) 3. Funnel Summary This is an overall view of your marketing funnel that shows you the five most important metrics —visits over time, leads over time, customers over time, visit-to-customer conversion over time, and lead-to-customer conversion over time. This data gives you a great overall sense of your marketing team’s performance. (HubSpot customers can get this data from  Sources .) 4. Paid vs. Organic Leads This view helps you show how much of your lead flow is coming from paid campaigns and how much is coming from organic inbound marketing. If you’re trying to build an inbound marketing machine and keep your paid spend down, this slide can help you track your progress.   (HubSpot customers can get this data from  Sources  by exporting and aggregating all their organic campaigns, then comparing that to their paid campaigns.) 5. Top Blog Posts by Page View This slide helps you keep track of the content that’s engaging your community. This knowledge should help you refine your blog articles to generate even more traffic, and to refine your overall marketing strategy to better reach your target personas. ( HubSpot customers can find this data in their monthly report or Blog Analytics .) 6. Top Landing Pages by Leads This slide shows you which offers and landing pages are generating the most leads. You should know this information and constantly be testing new offers and landing pages in order to create new leaders generating even more leads. (HubSpot customers can see this in their Landing Page Dashboard .) 7. Lead Speed to Your Event This is a way to measure lead quality. In other words, how good are the leads that you’re sending to your sales team? If there isn’t much time before your leads convert into an event, the marketing team is doing a good job. If your leads take a while to convert, you need to do a better job nurturing your leads . (HubSpot customers can get this data from a CRM like Salesforce.com when it’s integrated with HubSpot.) Bonus for HubSpot customers! Most of these slides are already being created for you. Keep an eye out for a personalized monthly report that gets sent to you at the beginning of each month. The report contains a link to download a PowerPoint version of your own monthly report. Make sure you’re using it! What other marketing data do you report on for the rest of your company? Image Credit: SqueakyMarmot Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Who Should ‘Own’ Social Media at Your Company?

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: It’s a common debate in many businesses. Just who should be responsible for managing my company’s social media presence? Sales? Marketing? Customer Service?Do you want our perspective? How about all of the above? For most companies, social media management is a function of the marketing department, but there is a slew of social applications for your customer service and sales teams, too. Wouldn’t your sales team like to know if their assigned leads were asking questions about your products on Twitter? And aren’t customers constantly flocking to social media to complain about or seek help with products and services? In fact, according to a study from Booz & Company, 75% of marketers using social media identify customer service as a primary use of their social media platform. That being said, only 26% of respondents in the same study describe customer service as a department responsible for contributing leadership to social media strategies.Let’s be honest. The old adage, “too many cooks …” needn’t apply to social media management. Marketing, Customer Service, and Sales can all have a hand in your business’ social presence, and it doesn’t have to be a headache. You just have to know how to organize it. So let’s discuss how you can create a social media management function that everyone can take part in — and profit from.Identify Your Contributors Let’s be clear: just because you shouldn’t limit social media management to only one department, doesn’t mean you should have a million hands in your accounts. As I emphasized a few sentences ago, you have to know how to organize it, and part of this organization involves designating a few key players. So before you move on, identify who these key players are from each department. Ideally, you’d have one or a few people (depending on the size of your organization) from each department who are responsible for helping to manage your company’s social presence.You should also assign one or two point people from one department to manage your company’s overall presence. Because the marketing function of social media requires a lot of content creation/sharing and frequent updating of social accounts, you’ll probably want your marketing department to ultimately drive your company’s social presence. These social media managers will oversee the day-to-day operation of your social media accounts, as well as implement and carry out any social media marketing promotions. Essentially, these people will field and ‘outsource’ any sales or customer service/support-related queries that pop up in social media to the designated sales and customer service contributors.Choose the Right ToolsFor social media collaboration to work smoothly, you’ll also need to implement the right tools. Otherwise, the “too many cooks …” adage will start to apply. Luckily, there are plenty of tools available that enable you to manage social media collaboration among multiple contributors. When you’re evaluating social media management tools, you’ll want to look for tools that give you the ability to do the following:Schedule updates for the futureSet up filters to monitor your business and keywordsMonitor multiple social networksSupport multiple collaborators Assign specific social media updates to your collaborators for follow-upBONUS: hooks up to your marketing software for closed-loop social integrationHootSuite, for example, is a third-party social media management tool that enables you to do all of the above. It even now integrates with HubSpot’s marketing software to give customers the ability to monitor their leads’ activities in social media, and better use social media for lead nurturing — a huge win for Marketing and Sales.Now let’s dive into each of your social media contributors and the roles they should play in social media management.Marketing’s InvolvementAs we mentioned, your marketing department is likely to have the most proactive social media involvement, as marketing’s main use-cases for social media are promoting marketing content and offers, and engaging fans and followers. Be sure your marketing point person is sufficiently balancing updates about offers, educational content, and content that engages (e.g. questions, visual content, etc.).It’s also Marketing’s job to work with other teams’ contributors to be sure everyone has the opportunity to share the messages and updates that are important to those teams. For example, the customer team might want to share news of an upcoming webinar specifically meant for customers or announce the launch of a new customer-only email newsletter that customers can opt into receiving. To make this more efficient, have your point people create a sort of social media editorial calendar for the social networks you’re participating in. Fill it with the marketing content and offers you plan to promote, leave some open spots for other team’s messages, and give them access to the calendar so they can add their desired updates. To make this seamless, set a deadline each week for when submissions need to be made, and then schedule the content on a week by week basis.  And as the point person/people for your company’s social media engagement, your social media manager(s) will also be responsible for monitoring mentions of your company, products/services, and industry terms. Make sure your point person routes questions to the appropriate social media collaborators in Customer Service and Sales as they arise. If you’re using HubSpot’s HootSuite integration, for example, and the point person notices that a lead in the HubSpot Contacts stream is asking a question about your product pricing, you might assign that update to your sales team collaborator who can either follow up directly or loop in that lead’s assigned rep.Customer Service’s InvolvementAccording to eMarketer, 46% of customers want to solve a problem when they’re engaging with a brand on social media, and 39% are looking to give feedback about a product or service. No wonder it makes total sense for customer service to have significant involvement in your business’ social media presence. That being said, using social media for customer service communication doesn’t go without its challenges. In fact, we’ve highlighted 7 of these such challenges and how businesses are tackling them in this past blog post. And while there are certainly challenges, that shouldn’t deter your customer service team from getting involved. After all, who is better trained and capable of handling a disgruntled customer or answering a nitty gritty product question — your marketing team, or a customer service rep? Do we even need to answer?Any customer service reps who are collaborating with your social presence should be at the ready to answer questions or respond to customers that your marketing point people can’t appropriately handle on their own. Whether your customer service team is using the same social media accounts, replying via a dedicated “Help” account, or contacting the customer through another method such as email (all are acceptable options, depending on your business), the customer service social collaborator should be following up in a timely manner and providing the most helpful assistance manageable. Furthermore, these contributors should be collaborating with the point person to communicate important customer-related updates that pop up unexpectedly, such as software outages or maintenance.Sales’ InvolvementLet’s not forget about Sales, folks. Your sales team is chatting it up with potential customers all the time, and knowing how to use social media to help them be more effective in the sales process can be a very valuable sales tool. And besides just responding to social media assignments from your marketing point people, your sales team should proactively be using social media to prospect as well as prepare for sales calls, follow ups, and nurture their assigned leads.If social media participation is new to your sales team, train them! Teach them how to locate their leads in social media to conduct some research in preparation for sales calls. Some marketing software, like HubSpot, may even show your sales team their lead’s social media account information, if available. Does the lead have accounts on Twitter, Facebook, LinkedIn, or another social network or community popular for your industry? Once the sales rep has identified them, have them scan the lead’s information and updates on these social media sites. Encourage them to learn about the lead’s interests and pain points and strategize about how they can leverage these insights on their sales calls. After they’ve been in touch, Sales can even use social media as another way to keep in touch with and nurture their prospects by sending leads links to helpful content and looking for opportunities to answer their questions so they stay top of mind.What other social media collaboration tips would you share? Should other departments be involved in social media management? If so, who? Originally published Jun 19, 2012 9:00:00 AM, updated February 01 2017 Social Media Marketerslast_img read more

How to Create Spam in 20 Simple Steps

first_img Topics: Someone once told me that “how-to” content is really great for business blogging. Since I want to be a good inbound marketer, I thought I’d take a stab at writing a “how-to” blog post, and teach everyone how they can become a spammer.I also heard that accessibility is important in your writing, so I narrowed it down to just 20 steps.If you haven’t made up your new year’s resolution yet — or you’ve already failed at three or four and need a new one to tackle — any and all of these 20 steps would be excellent considerations. So, here you go, 20 steps to becoming the best spammer the world’s ever seen! Enjoy. (And please regard all of this as totally straight-faced marketing advice.)How to Create Spam on Social MediaStep 1) Pin a bunch of stuff to Pinterest that has no visually redeeming qualities. Be sure to shorten the links in your pins’ descriptions, too, if you really want to get marked as spam. Marketers who are particularly on the top of their game will make their links go to unrelated web pages; the cream of the crop will just make them broken links.Step 2) Cram your tweets with dumb hashtags, especially if they’re unrelated to the tweet’s subject matter. You might even consider crafting a tweet made entirely of hashtags!Step 3) Hijack someone else’s hashtag. For example, when the next #twilight movie comes out, be sure to use that to promote your upcoming webinar, because of the natural tie-in between werewolves and your data appending service. (Twilight has werewolves, right?)Step 4) Automatically retweet everything an industry leader shares, indiscriminately, so you can be sure to bombard their @Mentions feed. That’s how they’ll notice you. Similarly, it’s a good idea to personally ‘Like’ everything you post on Facebook immediately after you publish it, so Facebook and page visitors know your content is engaging. This works best when you are the only one who Likes your updates, ever.Step 5) Don’t do any targeting in your social media PPC or advertising. Best to just blanket the social mediasphere so everyone sees your stuff.Step 6) Follow hundreds of thousands of people every day on Twitter, and scoop ’em right up into your Google+ Circles, too. Then (and this next step is critical) mass unfollow people in similarly large quantities. The best time to do this is right after they’ve just followed you back.How to Create Spam in BloggingStep 7) Original content can come off as braggy. Pay homage to bloggers you admire by copying and pasting their content into your own CMS, instead. Don’t forget not to link to them before you hit ‘Publish,’ too.Step 8) Tag each blog post with no fewer than 37 tags. That’s how readers and search engines will know what your post is about. It also makes for easy categorization and an intuitive user experience.Step 9) If you’re still worried readers and search engines won’t know what your blog’s about, help them by including several keywords that you want your blog post to rank for. While some experts have probably coached you to reach somewhere around 1%-3% keyword density, strive for more like 15%-20% keyword density to make sure readers really **get** what you’re saying.Step 10) Leave comments on people’s blogs with an inbound link back to your website to help improve your SEO. Try to think of relevant comments, though. For example, a blog post about how to conduct effective email follow up might benefit from a thoughtful comment like, “Make $5,000 from blogging at home like my cousin did!!! http://www.makemoneyfastnowblogathome.com.” Notice how the keyword phrase “blogging at home” is included in the comment, as well as a link back to the website, for maximum SEO impact.How to Create Email Marketing SpamStep 11) Remember that as a marketer, you know what’s best for people. As such, you should go purchase a list of people who you know need your business, and email them to let them know about the favor you’re doing by being in their lives and, most importantly, their inboxes.Step 12) Some people still won’t know what’s best for them, even when it’s staring them right in the face. No matter how much your email recipients ignore you, don’t relent if they never respond. Just increase your email frequency. Even better, send the same email a couple times in a row. They can’t ignore you forever.Step 13) Some people might email you back pretty angry after you do that. But remember, you know what’s best for them, so don’t offer them an unsubscribe option in your emails. Not even if the law says so.Step 14) If you’re really worried about the whole “not-providing-an-unsubscribe-option-being-illegal” thing, go ahead and add it — but don’t worry about honoring those unsubscribes right away. Many companies are courteous enough to send a kick-back email stating that it could take anywhere from 2-4 weeks to remove you from their email list, even if the law requires they remove unsubscribes within 10 days. People should understand that you have quite the backlog, and since you’re doing this all manually, they should really be understanding of that as you continue to bombard their inboxes.Step 15) Don’t segment your list by any, like, specific criteria. That takes a lot of time, and you’re a good enough writer that you can create one piece of content the resonates with your entire email list.How to Create Spam on your Website & SEOStep 16) Because your time is valuable, it’s best not to spend it organically acquiring inbound links. Instead, make a list of all of the websites your friends have and ask them to please link to yours. If any of them resist, offer to pay them. If they resist still, tell them you’re okay with them using white text on a white background so their readers don’t actually see the link. (Hint: Don’t get hung up on the authority or relevancy of your friends’ domain names, either — any inbound links, from cat accessory websites to organic dill weed farming sites, will be invaluable for your SEO.)Step 17) Distract readers from the purpose of each page on your website with things like disorienting animations, or videos that play at full blast upon page load. That’s the kind of entertainment readers need as they search your website, trying to discern what your company does.Step 18) Using a pop-up box, ask me to subscribe to your email list the exact second — and not a moment later — that I land on your site. I typically don’t like to evaluate the validity of an author’s content before I sign up to receive daily updates from them.Step 19) You can also really impress your CEO by adding an additional revenue stream to your business — ad revenue! Replace all the calls-to-action on your website with third-party ads that you’ll get paid for when visitors see them. Remember, the best ad models are the ones in which you have no control over the subject matter of the ads that will appear on your site. If you’re lucky, they’ll serve ones on your site with lots of boobs, or maybe the ones with those sparkling, multicolored starbursts. (Hopefully both!)Step 20) Finally, keep your website generally unkempt. You can achieve this look through things like broken links, dead ends, and fun “Website Not Found” errors. These are all signals to Google that your website is valuable, because it probably means you have so many pages on your website that it’s too untenable for upkeep — and the more pages you have, the better your rankings. That’s how SEO works.How else can marketers strive to be spammier and spammier each and every day? And just to be clear — because our lawyer told us to — please don’t actually do any of these things. Or at least check with your own attorney before you do.”Image credit: koi. Originally published Jan 4, 2013 4:00:00 PM, updated February 01 2017 Email Deliverability Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

13 Stereotypes of Salespeople: Debunked [SlideShare]

first_img Originally published Jan 25, 2015 8:00:00 AM, updated January 25 2015 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 13 Pervasive (And Totally Wrong) Myths About Sales Reps from InsightSquaredEnjoy this post? To read more content like it, subscribe to Sales.center_img Inbound Sales (Marketing) This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.If you presented the average person with the prompt “Salespeople are …” and asked them to fill in the blank, what do you think they would say?Daniel Pink conducted this very experiment as part of his research for the book To Sell is Human. When asked to identify the first word that came to mind to describe “sales” or “selling,” the most prevalent answers included “pushy,” “sleazy,” “ugh,” “yuck,” “dishonest,” and “manipulative.”Okay, but how do you really feel?Salespeople are no strangers to the stigma associated with their profession, and most laugh it off. But the saddest part about these stinging stereotypes is that most simply aren’t true! For instance, if every salesperson was indeed a liar, there wouldn’t be any satisfied customers to be found. If every salesperson was intensely aggressive, they wouldn’t have any clients. Obviously, neither of these conditions are reality. In this SlideShare, InsightSquared tackles the damaging labels that often get affixed to those in sales. The next time you feel you’re being judged unfairly based on your job, forward along this post and provide some enlightenment. last_img read more