MOTORISTS cried ‘fowl’ on Saturday afternoon after a swan decided to go for a walk – on the main road.Brian Mac Gairbhigh took these snaps as drivers tried to get the bird to move on.“He was having none of it,” said Brian, from computer company Techie2u.ie “It was just outside Loughanure village and he had caused a bit of a tailback. He would not get off the main road and continued to keep marching on, ignoring all the people.” FOWL PLAY! SWANNING AROUND CAUSES TAIL-BACK IN LOUGHANURE was last modified: May 12th, 2012 by BrendaShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:FOWL PLAY! SWANNING AROUND CAUSES TAIL-BACK IN THE WEST
Want to learn more about filmmaking? Check out the filmmaking section of the PremiumBeat blog. We have hundreds of articles dedicated to helping you become a better filmmaker. Here’s a few you might be interested in:How to Pick the Right Tone, Shots, and Music for Trailers8 Great ‘Proof of Concept’ Films That Got Picked Up by HollywoodCinematography Tips For Horror FilmmakersKnow of any other quick tutorials under 5 minutes? Share in the comments below. 3. The Flip ShotCreated By: Brent Pierce via PremiumBeatYou don’t have to spend thousands of dollars on rigs to get professional quality shots. Sometimes all it takes is a little creativity. In this video tutorial, Brent Pierce shows us how to create a Flip Shot using just a tripod and sand bag. The end result is very unique. 5. Mad Max: Center FramedCreated By: Vashi Nedomansky This video is an interesting look into the center-weighted cinematography style found in Mad Max. The video features an interview with DP John Seale ACS as he explains the hidden motivations behind the center-framed decision. 4. F for Fake (1973) – How to Structure a Video EssayCreated By: Tony ZhouWe’re huge fans of ‘Every Frame’s A Painting’ here at PremiumBeat. In the series ,Tony Zhou breaks down film techniques on a fundamental level. In this incredibly insightful video, Tony explains how the film ‘F for Fake’ inspires him to create narratively engaging video essays. There’s a lot to be learned about storytelling in this video. These 5 quick filmmaking tutorials are a great way to get some quick inspiration!We love filmmaking tutorials here at PremiumBeat, but it can be rather difficult to sit down and watch hour-long tutorials when you have so many things going on. So we thought it’d be helpful to find a few quick tutorials that are still incredibly helpful for filmmakers. If you know of any more awesome tutorials under 5 minutes, we’d love to hear about them in the comments below.1. 7 Special Effects that Anyone Can Do for FreeCreated By: Matthew Rosen“Just fix it in post” is an incredibly dangerous thing to say. An over reliance on your post-production abilities will often leave you with a poor finished product. When on set, it can be easy to run into a problem and think that After Effects is the best way to fix it.However, in many cases you can get your desired effect by simply thinking of creative ways to get your shot. In the following breakdown video created by Matthew Rosen, we’ll take a look at how he created a few impressive shots using only practical effects on-set. If you’re interested in this subject, check out our ‘Top 10 Best and Worst Practical Effects in Movie History‘ post. 2. How to Make a Toy Gun Look RealCreated By: Film RiotIf you’ve ever tried to shoot an action film, then you’ve probably come across the whole “what gun do I use?” question. Unless you’re a trained professional, a real gun should be off the table, but fake guns look too… well, fake. In this quick tutorial by Film Riot, we’ll take a look at how they made their toy gun look real in After Effects. Andrew Kramer also has a cool behind the scenes video about how he created his pulse gun by spray painting a nerf gun.
“I think she played very solid, not missing much and obviously serving well. Everything started, I think, in the first game of the first set.”Muguruza took charge early, breaking Pliskova in the first and last games of the first set.She gained a second-set edge with a backhand winner on break point for a 4-2 lead before closing it out in 1 hour, 19 minutes.Stephens, playing her fourth tournament since returning from January foot surgery, also was playing a third match in a span of 24 hours.“That’s never easy,” she said. “I’m going to go with that. I didn’t play that badly. She was a little fresher. It was just not a great day.”The 11th-ranked Dimitrov, who lost in the last year’s semifinal to eventual champion Marin Cilic, had just one double fault and finished with nine unforced errors to No. 19 Isner’s 28 in the 2-hour, 3-minute match. The Bulgarian will play the winner of the semifinal between Nick Kyrgios, who knocked out second-ranked Rafael Nadal in straight sets in a Friday quarterfinal, and David Ferrer.“Today was, I think, one of those matches that I really had to just be patient,” Dimitrov said. “I think that that was the key. I knew I’m not going to have that many rallies against John. I knew that he’s going to serve big, bold serves. I just had to be very composed and use every opportunity that I had. I think in the end of the match, it was just a few points that made the biggest difference for me. I’m just happy obviously with the win, but I’m just happy with the way I kept myself together throughout the whole match. Just remained calm in those tough moments. I mean, I know it’s nerve-wracking from outside, but it’s even tougher when you’re in there and have to receive a serve that comes 141 mph.”Dimitrov’s composure was the key, according to Isner.“The difference was he was a lot more decisive at the big moments,” Isner said. “He was a little calmer as well — a little more free-flowing in big moments. I thought he played a high-level match. He certainly is in good form. I played well enough to beat a lot of players today — just not him.”Kyrgios and Ferrer displayed remarkably efficient serving in their nightcap. They combined for six break points, converting none. The fourth-ranked Muguruza reached her first W&S final with a 6-3, 6-2 victory over defending champion Pliskova.The men’s final will feature two first-timers. Grigor Dimitrov outlasted John Isner 7-6 (4), 7-6 (10) in the first men’s semifinal. Nick Kyrgios beat David Ferrer 7-6 (3), 7-6 (4).FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutHalep, seeking her first No. 1 ranking, has yet to drop a set in the tournament and appears to be peaking at just the right time.“I think I played my best match on hardcourt so far,” said Halep, who can become the first Romanian woman to be ranked No. 1. “It felt great. I moved very well today. From the first point, I felt like I was going to play good tennis.” Brace for potentially devastating typhoon approaching PH – NDRRMC SEA Games in Calabarzon safe, secure – Solcom chief The final Sunday will be the first on American soil for Muguruza, who lost to Pliskova in last year’s W&S semifinals after losing to Serena Williams in the 2015 finals. The Spaniard had lost six straight matches against Pliskova since winning their first in 2013.“I was very precise with my shots,” said Muguruza, who is 2-1 in her career against Halep, though the two haven’t played since 2015. “I wanted to be more aggressive and take my shots. I felt pretty good out there – under control. Everything went my way.”Muguruza won when Pliskova sailed a forehand long on the fifth match point. Pliskova, who played part of one match and all of another Friday after rain forced postponements Thursday, had 28 unforced errors to Muguruza’s 13.Muguruza was coming off playing the tournament’s longest match, a 2-hour, 45-minute three-set win over Svetlana Kuznetsova on Friday. That followed a 2-hour, 18-minute win over Madison Keys on Thursday, when she fought off three match points.“I don’t think I played my best tennis today,” Pliskova said. “I think the energy was pretty low from my side. Obviously, a tough schedule for me the last two days – three matches in about not even 24 hours.ADVERTISEMENT Favorites to win, PH triathletes reminded not to be complacent Chief Justice Peralta on upcoming UAAP game: UP has no match against UST PLAY LIST 01:00Chief Justice Peralta on upcoming UAAP game: UP has no match against UST00:50Trending Articles04:11Robredo accepts Duterte’s drug czar post appointment01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Read Next UPLB exempted from SEA Games class suspension LATEST STORIES SEA Games: PH’s Alisson Perticheto tops ice skating short program LIST: Class, gov’t work suspensions during 30th SEA Games MOST READ LOOK: Venues for 2019 SEA Games MASON, OH – AUGUST 19: Simona Halep of Romania returns a shot to Sloane Stephens during Day 8 of the Western and Southern Open at the Linder Family Tennis Center on August 19, 2017 in Mason, Ohio. Rob Carr/Getty Images/AFPMASON, Ohio — Simona Halep moved within a victory of the No. 1 ranking.The second-ranked Halep needed just 54 minutes to cruise past Sloane Stephens 6-2, 6-1 on Saturday in the Western & Southern Open semifinals, and can displace Karolina Pliskova as the top of the ranking with a victory over Garbine Muguruza on Sunday.ADVERTISEMENT WATCH: Streetboys show off slick dance moves in Vhong Navarro’s wedding Catriona Gray spends Thanksgiving by preparing meals for people with illnesses Don’t miss out on the latest news and information. View comments
Public Relations At HubSpot, we love to provide free tools to the marketing community. This Internet Marketing Blog is free, and read by thousands of marketers like you (thanks!). We also built Website Grader, a free SEO tool, and that has been used to evaluate well over 300,000 different websites.Now it’s time to try something else new, and we want your help. We’re launching a new tool called Press Release Grader, which analyzes your press release and provides some ideas on how to improve it.We’d appreciate it if you went to www.PressReleaseGrader.com and evaluated a couple press releases. We appreciate all feedback and look forward to improving the tool based on your input – so let us know what you love about it and also what you hate about it! You can either use the feedback link on the report, or just leave a comment on this blog article.Here is a video overview of Press Release Grader: Topics: Originally published May 30, 2008 10:56:00 AM, updated July 03 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Apr 28, 2009 8:30:00 AM, updated October 20 2016 Photo: Robert Crum on Flickr Inbound Marketing Kit So you’re graduating from college in a month, you’re interested in marketing, but the economy’s stuck in a ditch, you don’t have a marketing job, and you’re worried. What do you do to standout from the thousands of others in exactly the same situation? I interview a lot of people here at HubSpot, and I think there are a few things you can do. Here are my top 10: Start a blog. This is critical. At HubSpot resumes that list a blog immediately move to the front of the line. Here’s why: Online marketing is a complicated ecosystem in which blog posts are the cells — the most basic forms of life. If you’ve started and maintained a blog, you understand that ecosystem. You understand how search engines suck up content and spit back visitors. You understand how web applications work. You understand the concept of linking. You understand widgets and basic html. You understand how important pictures and video can be. You get the point. Start a blog. Take your job search seriously. Sounds basic, but it’s really, really important. Don’t start off your interview joking about drinking with your roommates, as one unsuccessful HubSpot applicant did this year. Show up on time, respond promptly and be prepared. It’s easy, and it makes a huge difference. Be confident. The job market is tough and looking for a job sucks, but don’t let it show. Walk into your interviews with your head high and everything under control. This is critical for marketing roles because it’s how marketers have to present their product. Start a Twitter account. Twitter will teach you a lot about new marketing techniques, but even more importantly, it will connect you with professionals and companies looking for talent. It’s also very useful from the employer’s standpoint. Right now I’m following several people who have applied for jobs at HubSpot. Twitter is a way for me to get to know them better. Think analytically. Inbound marketing is comprised of two main activities: Creating content and measuring its use. Candidates who can do both well get hired. Period. Know the company. If you’re interviewing at HubSpot, you better know what inbound marketing is, and you better know how our approach to marketing is different from that of traditional marketers. Every company has similar “must understand” tests. Figure out what they are before you apply. Demonstrate a content mindset . Go to meetups or events and post to flickr, YouTube or Facebook. Show that you’re not afraid to dive into these tools. Online marketing is about building an online presence through content. The more you can do that, the more valuable you’ll be to a company. Show that you get stuff done. There are people who get stuff done and there are people who talk about getting stuff done. Show that you’re the former. Blogging and creating content is a great way to do that. Get passionate about something. People need to know what makes you tick. You’re going to be a much more productive employee if you’re excited about what you’re doing, so employers want to understand what gets you fired up. Learn to write well. Much of the day-to-day inbound marketing grind is writing — case studies, blog posts, emails, video scripts and lots more. If you can write clearly, your employer will be able to keep you very busy. What tips would you add to this list? Please add them in the comments. I’ll update the post with some of my favorites later in the day. One more thing: If you’re a job seeker in the Boston area, definitely check out today’s MITX Digital Combine being held at the Back Bay Events Center all afternoon. I’ll be speaking on a panel at 3 p.m., “Positions in the Digital Industry: The Opportunities, Skills, and Experience Needed.”UPDATE: HubSpot friend and Boston videoblogger Steve Garfield has an awesome post today that’s right on the money: ” How to Get a Job at HubSpot .”A couple more great ideas from the comments:From Kevin Richard : “Interact with people in the industry/area you want to work in.” From David Spinks : “NEVER pass up an opportunity to reach new people.” Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Download our inbound marketing kit .
Episode #61 – October 9, 2009 (Episode Length: 28 minutes, 58 seconds) http://itunes.hubspot.tv/ Headlines Marketing Takeaway , @ mvolpe Marketing Takeaway Doing It Right with www.HubSpot.tv FTC Confirms Bloggers Need Not Fear the $11,000 Fines Registration Link: – Your offline events can stimulate online conversation. gameplanhayden If PR Dead? The Debate Continues… — Details: and @ Download HubSpot’s Inbound Marketing University online training program Thepremise is simple: visitors “light” a candle and leave a message. 8599as of Thursday at 4PM – less than 48 hours after it went live Yahoo finally joins Google and stops using meta keywords for search Time 3:00-5:30pm Forum Fodder Location: Brogan Room at HubSpot HQ http://hubspotbook.eventbrite.com/ HuSpot TV Guest: Tim Hayden! Brian Halligan’s article: Is PR dead? Think about using in person events to enhance the online communications you are using for inbound marketing. in Austin, TX Announcement! First 50 people get a free book! FTC Regulates Endorsements and Reviews We Are Better Than This Closing Make great content, get more links, don’t sweat meta keywords. Date: October 16 Justin Goodman @electricmice: How to interact on Twitter: @ Originally published Oct 11, 2009 7:49:00 PM, updated July 04 2013 : Set your employees free! Encourage them to be content creators. Death to Meta Keywords! Doors open at 3:00pm. The show goes live at 4:00pm. Come meet Brian andDharmesh at the end of the show during the book signing. – Make sure your PR firm is doing more than SPAMing reporters with press releases. Yahoo Search No Longer Uses Meta Keywords Tag Technology, in which 54% of thesample of 1,400 CIOs of companies with 100 or more employees blockemployees from accessing any social media at work” Intro Inbound Marketing Book Launch Party at HubSpot TV : Be upfront and honest, and encourage your fans to do the same. “astudy released yesterday by Robert Half Perks: CEO of Marketing Takeaway: Subscribe in iTunes: Why the 54% of companies blocking access to social media should knock it off http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf IMU includes The Role of PR Firms in Social Media and Inbound Marketing in your tweet. Free Inbound Marketing University Online Training Program 54% of companies BLOCK social media If I have hundreds of landing pages, how should you incorporate them into your navigation? 11 free webinar classes and notesheets GamePlan Marketing Takeaway 2 Marketing Takewaway karenrubin “So,is pr dead? Well, the bad news is that as the game has beentraditionally played, it is probably dead or near dead. The good newsis that there is a major opportunity for new entrants and forwardthinking existing agencies to re-invent the industry and provide awhole new set of valuable businesses for their customers.” . The program drills into each component of inbound marketing and prepares you for the Inbound Marketing certification exam. Marketing Tip of the Week: FTC Cracks Down on Blogger Payola, Celebrity Tweets Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Identifying the influencers Building relationships with them Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack In a way, PR is one of the original forms of content marketing. Public relations professionals do plenty of things, of course: publicity, reputation management, and media relations, to name but a few. But the heart and soul of PR has always been planting stories in the media: in newspapers, magazines, on television and radio. With the exception of “the exclusive,” the primary tool in the arsenal for planting stories has traditionally been the press release, a brief, persuasive, one or two page document intended to persuade its journalist recipients that a certain topic is worth their time, attention, and coverage. An This lays out a new set of challenges: That’s a real game changer. our free webinar Content Marketing . Influencers can be bloggers or others with a significant social media following who are talking online about the issues, products, or services that fit with whatever a PR professional is working to publicize. And unlike the mainstream media, these essential targets are not necessarily versed or experienced in dealing with PR pros. . They’re no longer a private, one-to-one communications channel (once upon a time, releases were mailed, and later faxed, to newsrooms). In today’s age, press releases are distributed via wire services — wire services that are immediately picked up by all the major news services including Google, Yahoo, AOL News, and Bing. In other words, the second a press release is actually released content marketing How are you adapting to the changing nature of isn’t dead in the context of content marketing. Instead, it’s optimized for a variety of different target audiences as well as for search engines. Given that once a release crosses the wire, it’s “out there” for anyone to find (not just journalists), keyword research has become an essential component of optimizing press releases for search. Once you decide on two or three relevant search terms, these terms should be incorporated into the headline and opening paragraph of the release. It’s become increasingly important for press releases to contain links to video, photos, executive bios, a company or product web site — anything that will expand upon and enrich the story. influencers End-users, potential buyers, or clients can now be the target of your press release. In bygone days, that target was limited to the press. Where PR pros used to jealously maintain, guard, and update media lists, their who’s-covering-what-beat Rolodex of who to reach out to place stories, the challenge now is to target on Thursday, July 28, when we’ll discuss these concepts in greater details, as well as flesh them out with case studies. Finding the online communities where relevant discussions occur press releases don’t work that way anymore Yet, fundamentals remain the same. PR professionals are good at helping to shape and to spread stories, and , will be published by Pearson in September. Find the Influencers (Not Necessarily the Journalists) themselves effective press release , a digital marketing consultant specializing in content marketing and SEO as well as a sought-after speaker, writer, and author. Her next book, . I hope you’ll join us for Creating awareness and enough enthusiasm to encourage these people and groups to discuss the product/service/story. Enter the Optimized Press Release the media. Moreover, they interface and target a media landscape that’s grown far beyond traditional press and broadcasts outlets. But ? public relations Public relations just plain doesn’t work the way it used to is, as we’ve seen, very much about stories. In a digital landscape, this necessitates not only finding and shaping stories, but also determining how they are told, through which channels, and to whom. Rebecca Lieb Topics: This is a guest blog post by Originally published Jul 19, 2011 5:05:00 PM, updated October 20 2016 , the PR practitioner has broken his or her own story. It’s hard to persuade people in the news business to pick up “news” once the story is already “out there.” Public Relations So while PR practitioners were once exclusively in the business of influencing the media (and they still are), they (like all other content marketers) are
1. Create an Optimized Page Title on-page search engine optimization (SEO) best practices . Failing to do so is a simple yet costly mistake that many websites make. Making this mistake, especially if most of your business comes from a local geographic radius, means you are instead competing for keywords that are much more difficult to rank for because of the increased competition around these more broad-based keywords. Originally published Aug 10, 2011 8:01:00 PM, updated October 20 2016 competing against other local businesses Each individual page of your website offers an opportunity for you to Many local franchisee websites fail to optimize their page titles around for your franchise. . Here are three on-page SEO tips for franchisees to help get found by more people looking for their products and services. improving your on-page SEO What should franchisees do? As a franchisee, how does your website’s on-page SEO stack up? If you’re making any of these three mistakes, it might make sense to spend some more time 2. Optimize Your Page Titles Around Geographically Specific Keywords To see this in action, perform a Google search for “George Washington.” Notice that the first result that pops up is the Wikipedia page where the based on its authority from inbound links, which is another contributing factor that helps this page rank so well in search engines. If your page title reads “Home” or “X Company,” we suggest changing it to something that contains your top one or two keywords. For example, imagine that you own a leather furniture store in Jacksonville. The page title on the home page of your website should not be “Rick’s Furniture Store” unless that’s what you want to get found for. Rather, your page title should be something like “Leather Furniture Store Jacksonville | Leather Sofas Jacksonville” because those are likely keywords that searchers who have never heard of Rick’s Furniture Store will be typing into search engines. For example, a Google keyword search for “leather furniture” shows 18.8 million website pages in the Google index. A Google search for the keyword “leather furniture Jacksonville” instead has only has 299K website pages indexed in Google. This means there is a lot less competition, and therefore, it is a lot less difficult to rank organically for “leather furniture Jacksonville” compared to plain old “leather furniture.” In other words, instead of competing with everyone in the country who is vying for that general keyword, you are only Your page title or title tag is the most important piece of real estate on your website. Why? The page title is the first thing search engines read when crawling your site. Page titles are crucial because they tell search engines what you want to get found for. Many franchisee websites experience difficulty getting found by prospects in organic search because they haven’t optimized their page title with the What should franchisees do? On-page SEO . geographically-focused keywords rank for a new keyword in search engines for specific keywords you want to target. Make sure you weave that keyword into as many on-page SEO ranking factors as you can without sacrificing readability for your site visitors. Take the time to Many franchisees either do not have a website or do not have access to their website to make geographically-focused SEO improvements. First, if you do not have a website for your locally owned and operated franchise, we recommend getting one set up ASAP! 3. Use Each Web Page as an Opportunity to Rank for a New Keyword most important on-page SEO elements Another common mistake is setting your company name as your page title. Making sure you are not making these two simple — yet powerful — mistakes will go a long way toward helping Second, it’s also important that your website has an easy-to-use CMS, or content management system. A CMS will allow you to easily update and edit your website when necessary instead of paying a webmaster $100 or more each time you need to make an update. Topics: appropriate keywords carefully search engine optimize each page on your website in your geographic area. . In fact, a common mistake many companies make is having a generic page title that reads “Home.” Having “Home” as your page title tells search engines that you want to get found each time a searcher types in “Home.” Not ideal. improve on-page SEO off-page SEO What should franchisees do? In the United States, the franchise industry accounts for almost 40% of all retail sales. Unfortunately, many franchise companies with large networks of franchisees spread throughout the country are not taking advantage of . Your search engine rankings will thank you. (page title, URL, H1 tag, alt text) are all optimized around the keyword “George Washington.” This is not an accident. One of the reasons Google has indexed this page as the most relevant and authoritative website on “George Washington” is because its on-page SEO structure is perfectly optimized. Wikipedia also has strong Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Back in November, I set out to write a post to highlight businesses that were using LinkedIn’s company page features effectively. Needless to say, I couldn’t find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, “11 Reasons Your LinkedIn Company Page Sucks.”What can I say? I was a little bitter and, frankly, slightly disappointed in the social media marketers of the world. We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation — 277% more effective, in fact. As a marketer, particularly if you’re in the B2B game, how could you not leverage that awesome lead generation potential?Well, it’s been several months now, and I wanted to give you LinkedIn marketers out there another chance. While it was still difficult to find examples of businesses effectively using all of the company page features at their disposal, it was a bit easier to find some great examples of individual feature use. Looks like some of you may have gotten the hint! Let’s take a look at some of the admirable use cases of the main LinkedIn company page features to inspire you to give your LinkedIn company page a little more love. You want to leverage LinkedIn’s lead gen potential for your business as much as possible, right?Blog RSS FeedLet’s get a few low-hanging fruit features out of the way first. There’s a very simple way to populate your LinkedIn company page with your business’ content, and it’s called your blog’s RSS feed. While simply including your blog’s feed won’t broadcast its content to your LinkedIn page followers via the updates feed on their homepage (unlike Company Status Updates, which we’ll cover later), it’s a really easy way to promote your blog content to the visitors on your page.See the example above, which is a screenshot from Kuno Creative’s company page. If you’re going to add your blog’s RSS feed to your page, just be sure you’re regularly updating your blog with content. A stale feed of outdated posts that shows you haven’t updated your blog in months will likely do you more harm than good. Kuno Creative, for example, maintains an active blog, so the blog RSS feature is a welcome addition to its LinkedIn company page. To add your blog’s RSS feed to your LinkedIn page, click the dropdown menu next to Admin Tools for your page’s ‘Overview’ tab, scroll to the bottom of the page, and enter your blog’s RSS feed.News ModuleThe next low-hanging fruit feature you should enable on your LinkedIn company page is the news module. This pulls in any news mentions of your company that LinkedIn finds on the web and features them in the right-hand column of the Overview tab on your LinkedIn company page, as seen on Red Shoes PR’s company page (pictured here). Adding this module is a great way to highlight the media coverage your company has earned, adding third-party credibility and validation to your page.The option to enable news mentions to be displayed on your page is right below the option to add your blog’s RSS feed while you’re in edit mode of the Overview tab.Company Status UpdatesLinkedIn’s rollout of company status updates in October was a big win for marketers everywhere, but not many have been leveraging it. Just as marketers can post updates to their Google+ page and Facebook page timeline, they can also do so on LinkedIn. This gives marketers the opportunity to expose more of their content directly to their LinkedIn followers, who see status update content in their LinkedIn updates feed on their LinkedIn homepage.PR 20/20’s Company Page is a great example of one that is effectively making use of company status updates, regularly sharing blog posts and reports they’ve created as well as third-party coverage of their brand. This drives traffic from LinkedIn back to PR 20/20’s website and positions them as a thought leader within the LinkedIn community.Overdrive Interactive is another great example of a company using company status updates well, sharing helpful content from themselves as well as others to ensure they keep their LinkedIn company page regularly updated with content for their followers.Keeping a frequently updated and engaging page is the best way to organically attract new followers and expand your LinkedIn reach. Don’t have company status updates enabled for your page yet? Check out our quick tutorial here to start getting more out of your LinkedIn company presence.Products/Services TabAs a LinkedIn company page admin, marketers can also highlight their product/service offerings on a separate ‘Products & Services’ tab. Building out this tab is a great way to highlight and promote … why yes, your products and services!Voices.com’s company page provides a great example of a robust Products & Services tab, highlighting 11 of its services and utilizing some of the other great features available for this tab, including a Products & Services Spotlight as well as a video (we’ll get to these features later).But are your products and services the only thing you should highlight on this tab? No way, Jose! You can also (and you should) leverage this valuable LinkedIn real estate to feature your marketing offers such as webinars, ebooks, free trials or other content to support lead generation, as we’ve done on HubSpot’s LinkedIn company page.The other awesome capability offered through the product tab is audience targeting. LinkedIn enables you to create up to 30 distinct landing pages for specific audience segments. This means you can show visitors to your products tab different variations depending on the targeting options you set up based on that user’s company size, job function, industry, seniority, and/or geography. So if you have various segments of products or offers suitable for different audiences, you can only surface the ones that are applicable to those users. To learn how to set up targeted product tabs for your LinkedIn company page, check out this handy guide.Videos on Products TabWhile you’re editing your Products & Services tab, don’t miss out on the opportunity to add a video! Use this space to explain your products, services, and value proposition in a video format, and if you’re leveraging product tab targeting, you can add a different video for each tab variation you create. The only caveat is that any video content you use must already be hosted on YouTube; the video feature requires you to include a YouTube link for your video in order to display it.Both OPTIO Solutions and ClearRisk are leveraging the video feature nicely on their LinkedIn pages’ products and services tab to capture the attention of any LinkedIn page visitors who’d prefer a more visual overview of what these businesses offer. Topics: LinkedIn Company Pages Just as Taproot has done, treat your Product and Service Spotlight as call-to-action buttons. Depending on your current goals and promotions in progress, you can use them to feature your lead gen marketing offers, promote registration for an upcoming event you’re hosting, increase subscribers to your blog, highlight your presence on other social networks, etc. The possibilities are endless! RecommendationsSocial proof is a real thing. According to a CompUSA and iPerceptions study, 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. Lucky for you, LinkedIn provides users with the opportunity to recommend your business’ products and services. This is also one of the reasons why it’s important to add your products and services to your products tab. Without products and services, your LinkedIn page visitors would have nothing to recommend! And without recommendations, page visitors are left with some very underwhelming social proof. When a LinkedIn user recommends one of your products or services, it’s displayed on the individual detailed page for that product. The total number of recommendations across all of your products/services is also displayed on the main products tab on your page.Check out Salesforce’s Products Tab, for example, which boasts 821 recommendations across its 10 products and makes for a very compelling LinkedIn page.While it’s up to LinkedIn users to recommend your products, making sure your products tab is complete as well as boosting your LinkedIn following (here are some tips!) can help your page accumulate recommendations since A) users will have something to recommend, and B) your page followers are more likely to leave you recommendations than LinkedIn users who aren’t following you. For a deeper dive into how you can generate more online reviews for your business, read this helpful guide.Careers TabThe final LinkedIn company page feature at your disposal is the ‘Careers’ tab. And while LinkedIn can serve as a valuable marketing and lead generation tool, one of its most powerful benefits is in its professional networking potential. And what better tool to help you recruit top talent for your business than a social network populated by professionals? According to an internal LinkedIn survey, LinkedIn beats the major job boards 3 to 1 on applicant quality. Use the basic careers tab (albeit not free) to advertise your current job openings, as GE Energy does in the following example. Want to take it one step further? Get more robust capabilities by upgrading your account to a Silver or Gold Career Page, which gives you access to a “full suite of features for promoting careers at your company, including a clickable banner, customizable modules, analytics on who is viewing the page, direct links to recruiters, video content, and more.” If you choose the Gold Career Page, you can even customize up to five different versions of the page to display different content and job opportunities based on the viewer’s LinkedIn profile. Think of it like targeted product tab variations, but for careers! Deloitte’s ‘Careers’ tab is an example of an upgraded careers tab: Zipcar: Rocking All LinkedIn Page FeaturesLooking for a great example of a company that is leveraging many of LinkedIn’s company page features well? Check out Zipcar’s page.Zipcar leverages every feature we highlighted in this post, and while we do think they could be sharing more compelling content via their company status updates, Zipcar provides a solid example of a business that ‘gets’ the value of LinkedIn company pages.How well are you taking advantage of the features available to you on your LinkedIn company page? Product and Service SpotlightAnother products tab feature worth mentioning separately is the ‘Product and Service Spotlight,’ which enables you to feature three scrolling, clickable banner images (640×220 pixels) near the top of your products tab. Again, if you’re leveraging targeted product tab landing pages, you can choose different spotlight images for each variation.Check out how the Taproot Foundation, a nonprofit organization that makes business talent available to organizations working to improve society, leverages its Product and Service Spotlight using the three images below. Each image includes a call-to-action for visitors to perform a few different actions: ‘Apply Now,’ ‘Visit Our Facebook Page,’ and ‘Learn More.’ You can visit the products tab on Taproot Foundation’s company page for the full scrolling, interactive experience of how this works. Originally published Mar 20, 2012 9:00:00 AM, updated October 20 2016