DES MOINES, Iowa – The 35th-ranked Drake University men’s tennis team have a tough three-day stretch ahead of them as the Bulldogs travels to No. 33 LSU (Friday), Louisiana (Saturday) and No. 27 Tulane (Sunday). The Bulldogs are coming off an upset win over then-ranked No. 23 Minnesota. After dropping the doubles point, Drake went on to win five on the six singles matches to secure the 5-2 victory. Sophomore Ben Stride earned his first career Missouri Valley Conference Player of the Week award on Tuesday after clinching the upset for the Bulldogs. In the latest ITA individual rankings, senior Ben Lott is ranked 76th in singles and 50th in doubles with Calum MacGeoch, while Vinny Gillespie and Bayo Philips are tabbed 51st. The LSU Tigers will be well rested when they host Drake on Friday as they last played on Jan. 31, falling to Rice 4-3. The Tigers are led by Jordan Daigle, who is ranked 44th in singles, and is ranked 25th in doubles with Boras Arias. Louisiana are 5-4 and are coming off a 4-2 victory over No. 65 Texas A&M Corpus Christi on Wednesday. The Ragin’ Cajuns have seen their consistent singles play from the No. 3 and No. 6 spots, recording a 6-1 and 8-0 record, respectively. Tulane’s last time on the court was at Dartmouth on Jan. 31, where the Green Wave fell to the Big Green, 4-3. Tulane will play Mississippi State prior to hosting the Bulldogs on Sunday. The Green Wave are led by the top singles player in the country, Dominik Koepfer. Koepfer won the National Indoor Intercollegiate Champion in November and holds a 16-2 record this season. Koepfer is also ranked No. 7 in doubles with Chi-Shan Jao. The Bulldogs will return to the Roger Knapp Tennis Center on Feb. 26 when they host Purdue. Print Friendly Version
Tags:#conferences#Facebook#Semantic Web#SemTech 2010#web Related Posts A Comprehensive Guide to a Content Audit At the Semantic Technology conference in San Francisco last week, I met up with two W3C representatives to discuss the current state of the Semantic Web – a Web of added meaning and structured data. W3C, the World Wide Web Consortium, is the official standards organization of the Web and is led by Sir Tim Berners-Lee. I spoke with W3C Semantic Web Activity Lead Ivan Herman and W3C eGovernment Interest Group leader Sandro Hawke.The main takeaway from the conversation was the rapid adoption of RDFa, by big commercial companies such as Facebook and Best Buy. It’s come as a “very pleasant surprise” to Ivan Herman.RDFa Adoption in 2010 RDFa is a simpler version of the primary language of the Semantic Web: RDF (Resource Description Framework). RDF is a complex and production-heavy language, so it has struggled to gain adoption over the past decade. The main purpose of RDFa is to add metadata to existing HTML or XHTML webpages, so it is easier to deploy than RDF.I opened by saying that at last year’s SemTech event, adoption of Open Data was the big theme. This year, adoption of RDFa seemed to attract the most chatter in the hallways. Ivan Herman agreed, saying that it was a “very pleasant surprise [that] there is a buzz around RDFa.” Herman remarked that “RDFa is suddenly picking up and it may become the single biggest source of RDF data, aside from relational databases.” He added that RDFa is “easy to add and when you see Facebook or others adding RDFa data it’s really exciting.”How Facebook is Using RDFa Indeed, Facebook’s adoption of RDFa is exciting. However it should be noted that Facebook is not using pure RDFa; and this is where a new standard called RIF comes in.At SemTech, W3C announced RIF: Rule Interchange Format. According to Ivan Herman, it is “two standards in one.” Firstly, it’s a format for exchanging rules between one rules system and another. For example a set of email spam rules that can be exported for another person to use. Secondly, RIF defines a rule language for semantic web data – similar to what can be done with ontologies. Herman said that it enables “simpler things than major ontologies.”Simplicity is a key attribute in the adoption of RDFa. It’s also something that Facebook emphasizes (which we will explore more in a follow-up post based on interviews with Facebook people).According to Sandro Hawke from W3C, Facebook’s Open Graph platform uses RDFa “in an abbreviated, not really good modeling way.” He said it’s because “they [Facebook] need to make it simple enough that everyone can use it.” He thinks though that Facebook made the right choice. Hawke explained that RIF “is a way to bridge from that [Open Graph markup] to the more standard modeling that we see in the rest of the Semantic Web.”Hawke sees Facebook’s Open Graph as “the real killer app for RIF right now.”Others Adopting RDFa Another example of RDFa adoption is Best Buy adding RDFa to their entire product catalog, which has resulted in benefits in SEO and cost savings. We will write more about this in a follow-up post.UK retailer Tesco is doing the same as Best Buy. Drupal 7 is also adding significant support for RDFa. It’s the next version of Drupal, a publishing system used by websites like the White House and World Heath Organization. So if you’re the manager of a site that runs on Drupal 7, you won’t have to do anything – data will automatically be in RDFa format. Other adopters of RDFa include the Library of Congress and eGovernment.W3C started a new RDFa working group at the end of January, to make a 1.1 version of RDFa. The main goal is to simplify the job of authoring RDFa within HTML. Also, an API for RDFa will be defined.So overall, the W3C is very pleased with RDFa adoption – although Herman added with smile that “we are never pleased enough.”Image credit: Semantic Web Rubik’s Cube, dullhunk The Dos and Don’ts of Brand Awareness Videos Guide to Performing Bulk Email Verification Facebook is Becoming Less Personal and More Pro… richard macmanus
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Sania Mirza will join the team for the individual competition.With the cream of Indian men’s tennis choosing to skip the Asian Games citing professional commitments, medal prospects need to be discussed with a pinch of salt. The second-string team is likely to find it tough against quality opposition from some of the best in the continent when the team events begin on Saturday.This is not the first time tennis players have played truant. Even at Guangzhou 2010, Leander Paes, Mahesh Bhupathi and Rohan Bopanna had opted out.Whether it was indifference to the Asian Games or the attraction of money and ranking points on the professional circuit, the absence of the stalwarts turned out to be a blessing in disguise.Somdev Devvarman and Sania Mirza spearheaded a memorable campaign in the Chinese city and returned with an unexpected haul of five medals, including two gold. Sania is a much different player now than what she was four years ago. She has given up singles and made a mark as a doubles specialist. But she has not hit a single ball with her prospective women’s doubles and mixed doubles partners she will pair up with at the Asian Games.If anyone needs to be blamed for the current state and how the senior pros have behaved, it is the All India Tennis Association.Each time it comes to the Olympics, we have heard a lot from the federation about pride in playing for the country. The Asian Games tennis competition may not be as prestigious as the Olympics, but it is a major event for the continent.advertisementIf one looks back at the 1998 Asiad in Bangkok, the 2002 edition in Busan and Doha 2006, the presence of Leander and Mahesh did lend charm to the competition. But what remains etched in memory is the duo’s spat in front of the cameras after winning the gold in Doha!For the likes of Yuki Bhambri and Saketh Myneni, this is a great opportunity to emulate what Vishnu Vardhan did in Guangzhou. Relatively unknown before the Games, Vardhan reached the podium when he partnered Sania for a silver in the mixed doubles.This time too, the lady from Hyderabad will be key.
Dislocation usually occurs as a result of sudden direction changes while running and the knee is under stress or it may occur as a direct result of injury.Review Date:6/13/2010Reviewed By:Linda J. Vorvick, MD, Medical Director, MEDEX Northwest Division of Physician Assistant Studies, University of Washington, School of Medicine; and C. Benjamin Ma, MD, Assistant Professor, Chief, Sports Medicine and Shoulder Service, UCSF Department of Orthopaedic Surgery. Also reviewed by David Zieve, MD, MHA, Medical Director, A.D.A.M., Inc.
that want If you think you should be using Black Hat SEO or you are missing out, I have only three words of advice: DON’T DO IT! There’s a dearth of people out there that even get fundamental SEO, understand how the various search engine algorithms work and how to do more than just guess at the weight of various factors impacting search results. The number of people that actually know enough to employ really advanced black hat techniques is vanishingly small. The number of these people that On with the article. those elite few people that actually do know enough to apply these highly advanced techniques and you could connect to them. How would you know one if you met her? This is a bit like the public stock market. The chances that some fund manager has figured out a consistent way to “beat the system” are pretty low. Your problem is, even if they’re out there, you wouldn’t know how to separate those that make the claims from those that can actually do it. Originally published Dec 3, 2007 9:46:00 AM, updated October 20 2016 First off, for those that are not familiar with the term “Black Hat SEO” it usually refers to highly controversial tactics used to manipulate the search rankings of a given web page and are generally in violation of search engine guidelines. Second off, if the title of this article seems strange to you, you’re probably too young to have been exposed to the “Silly Rabbit, Trix are for kids” TV commercials. No worries. Your enjoyment of this article will not be affected. you For those that are feeling unsatisfied with the brevity of this advice, and need more words, let me expand a bit more: BLACKHAT SEO IS NOT WORTH IT FOR MOST WEBSITES. Instead of spending a lot of time and money on black hat SEO, you’re probably to find. When you do this, you’re working Let me say that one more time, for emphasis: The best way to optimize your website and get more/better traffic via search engines is to make the content on your site something people actually are probably associated with is close to zero. Even if certain techniques do actually work today (and I’m sure there are some smart folks out there that have figured some out), the search engine algorithms are constantly evolving. Chances are, if somebody has found a “back door” to unduly influence the search results, this door will eventually be closed. worth risking having your site banned completely? 1. Real Black Hat SEOs Might Not Exist In Your World: Reasons You Don’t Want To Use Blackhat SEO So, here’s the build-up of arguments: You probably don’t know someone that really has the talent to do black hat SEO well. Even if you did, you wouldn’t know it. Even if you knew it, you couldn’t hire them or afford them. Even if you could hire them, it probably wouldn’t work for you. Even if it did work for you, it’s probably temporary. Even if wasn’t temporary, it’s just too risky. Any questions? 3. Even if you can pick them, you can’t hire them: 5. Even if it does work, it’s probably temporary: There are many, many factors that go into search engine algorithms. Some are more important than others, but it’s really, really hard to know whether a specific black hat technique will actually work for you. The more advanced the technique, the more likely that there are specific situations within which the technique works. Lets say for a moment that there Assuming you could find some small edge and that will last long enough for it to be worthwhile, you have to balance this benefit against the risks that you’re taking. Is a potential increase in traffic via organic search with much Technical SEO really 2. Even if they exist, you can’t pick them: Topics: 6. Even If It Lasts, It’s Really, Really Risky: Assuming you had some uncanny ability to really pick out the true uber-experts, chances are, you couldn’t hire them because you couldn’t afford them. If they’re good, they’re either working on some super-big project for some mega-company that can spend some real money — or working on their own private projects. 4. Even if you could hire them, their ideas may not work for you: better off simply doing things that makes your site and it’s associated content more rank-worthy. are the search engines — not against them. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Advertising Back in 1999 a lot of startups burned through all of their cash on crazy advertising programs and marketing stunts. Even though HubSpot recently raised $12 million in venture capital financing, that’s not us. In fact, because we use mostly inbound marketing, we spend relatively little on marketing. So, I thought it might be fun to think about the ways we could (but won’t) spend the money.Send 17 Million Pieces of Direct Mail. There are a bunch of services where you can rent a list, they will print, address and mail a postcard for you for about $0.70 including postage. There are 25 million businesses in the US, we could get rid of the 8 million that are not a good fit for HubSpot, and send the rest of them a postcard.Place 50 Million Cold Calls. I found this service online that will make 1,000 cold calls for $250. Well, I’ve got $12 million dollars, and I figure I should get a little discount for buying in bulk. With 50 million cold calls, we could call every single business in the US…. twice. How awesome would that be! Talk about a great way to get the word out. After just a couple weeks every single business owner in the US would know HubSpot. Talk about buzz!!!Create a mascot and make it world famous. I am thinking that we need to do something with the orange widget in our logo. Give it a face and a name, and have it walk around and talk to people about marketing. Maybe it could also be really snarky and sarcastic and make funny jokes about how lame most advertising is. We’ll schedule some time with the creatives at our NYC advertising agency and then hire a director to film some short movies with our new mascot. (Inspiration: Do you remember the Pets.com sock puppet? It was a character that the startup created to market itself. When the company finally went bankrupt, many people speculated that the sock puppet character was worth more than the company.) Buy 1 Billion Pop-up Ads. If you assume a $12 CPM for pop-up ads we could get a billion of them. Imagine a billion pop-ups invading every computer online. We could do all of the “best practices” for pop-up ads. “Squash the monkey and win a prize.” “Pick who will win, Obama or Hillary.” “System message: Your computer is about to electrocute your mother unless you click this box and pay $9.95 to have the virus removed.” I think the response to this would be huge!Start a Fleet of 5 HubSpot Blimps. This would be cool. We just pick the 5 best markets in the US for HubSpot and park a blimp overhead 24×7. A blimp is about $2 million, so this plan still gives us $400K to pay for gas and pilots for each blimp (and you thought I wasn’t thinking ahead). Everyone in New York, Chicago, Los Angeles, Boston and San Francisco would be wondering “What the heck does HubSpot have to do with a blimp?” We’d be wondering the same thing. But it would still be cool. Put Marketing Devices Similar to Bombs in a City. You all heard about the backfired marketing stunt in Boston from Turner Broadcasting? Where they put electronic signs that got mistaken for bombs around the city? Sure, it shut down a lot of the major roads and got them sued and they had to pay a ton of fees in damages to the city. But talk about BUZZ, baby! The stunt got them coverage in the New York Times! All PR is good PR as they say. And with $12 million we can place a lot of devices and still pay off a bunch of lawsuits. Bring it on!The HubSpot NASCAR team. Sure, there is not a strong connection between NASCAR fans and HubSpot’s target market. But who can resist the lure of getting involved in one of the fastest growing sports in the US, especially when it is much more open to commercial involvement that other sports. A cool $12 million will net us a lead sponsorship of a lower level NASCAR team, including our logo on the car, uniforms, using the crew in marketing events, and more. Hire a Celebrity Spokesperson. Want a great way to get people to pay more attention to your company? Hire a celebrity as your spokesperson. GoDaddy has Danica Patrick. Accenture uses Tiger Woods. I had a hard time thinking about who would be best for HubSpot. But I think Oprah might be a good choice – she has proven she has staying power, and she is basically a self made marketing success having promoted herself for years. Another choice might be Martha Stewart. I’d just want to hear her say “HubSpot, its a good thing.” But I guess the whole insider trading and prision thing might not be a positive for our brand. If you have ideas about this, leave a comment. I’m all ears. 10,000 Hours of Infomercials. Have you ever bought a set of steak knives from a late-night TV ad? What about a juicer or car wax? And don’t forget any number of cleaning products from electric sweepers to miracle stain removers. Do you dread your nights of insomnia because you fear it will cost you more than just lost sleep because the infomercials are too convincing? Clearly we’re missing a big opportunity here. I mean at 2am when you can’t sleep, you are certainly looking for some inbound marketing software. HubSpot Infomercials, here we come! “Get started fast with just 12 monthly payments of $250! Buy today and get a Free Website Grader Report!” Send 250 Billion Spam Emails. Yes, 250 BILLION with a B, baby!!! This is an even better deal than those cold calls. I found this service online that will send 4,000,000 “opt-in emails” for just $200, and again, they discount at higher volumes so I should be able to get an even better rate. Think about the effect this would have. If we sent them all at once we could probably crash the entire Internet. Sure, probably a lot of them would be blocked by Spam filters. But some of them would have to get through. Plus the buzz factor would be tremendous!!! Pretty much everyone on the planet could get an email from HubSpot. Or every person in the US old enough to use email could get 1,000 HubSpot advertisement emails. That’s one a day for three years. Huge! The best part about this program… they take credit cards online so I get 12 million AMEX points once I fill out my expense report. Can you say 4 weeks all expenses paid in Tahiti? I can!What would you do if you wanted to waste $12 million on marketing? Leave a comment with your own funny idea.The Funniest Idea of How to Spend $12 Million to Market HubSpot will Win a $100 Amazon Gift CardPost your idea as a comment on this article. The comment must be made by 12 midnight on Tuesday, May 20, and I alone will be responsible for determining what the funniest idea is.Update: Contest is Now ClosedThe winner is Pete from www.elrhino.com. His reponse, and the accompanying Boston Globe article was the one that caused the most out loud laughter around the office. Click here to open the full size version in a new window. Pete should email me at mvolpe [at] hubspot [dot] com to claim your prize.There were lots of good ideas! All the other tattoo ideas were good, the in person pop-ups suggested by Lisa Warnock were cool (and actually could be do-able on a small scale), and the awesome idea of HubSpot toilet paper by Darren Angus with the slogan “When you least want to be interrupted, you’ll be happy we are there.” I wonder what Charmin would charge for that? Originally published May 19, 2008 10:36:00 AM, updated October 29 2019 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
When MTV went on air in 1981, .] 2. Stay Relevant Will It Blend Today there’s a new revolution happening: YouTube is killing the MTV star. MTV and cable television is steadily being replaced by online videos produced independently by high school kids in their bedrooms, software executives with senses of humor and millions of others. Youtube Marketing [This article was written by guest contributor Kate Morris of 5. Make it Known the first video it played PlumberSurplus Viral Campaign Making a wildly popular video that has nothing to do with your business or doesn’t talk to your customer will create traffic on your site, but no business. That is ultimately what you DON’T want (in most cases). (Example: As a consumer, you no longer need to wait on your couch to see what the vee-jay plays next. Videos like this one mocking the Backstreet Boys spread across the web like wildfire. All this creates a huge opportunity for you as an individual and as a marketer. With quality videos, you can reach a broad audience, and become part of the independent production movement replacing MTV. Just as if a tree falls in the forest and no one hears it, you can’t hide your video on your site and tell no one. Put it on YouTube, tell friends, send out an email, use other mediums to announce it. Buzz is king, and to get buzz about your video going, you have to start it yourself. Anybody with a video camera has a chance to get the world’s attention. The power is no longer in the hands of production companies and professional artists. People have a real say in what is shown, what is popular, and what’s just plain bad. So how do you produce quality videos that spread? Here are my top five tips: 4. Don’t Be Pushy www.longhornkate.com ) — Video marketing is a powerful tool that can take your business to the next level, but also runs the risk of getting buried with everyone else’s videos. You need to make sure that you stand out in the crowd and reach who you need to talk to. (Example: Why make something if it’s not going to benefit your company in some way? Make sure people know that you are behind the awesome videos you create and give them a way to find you. ) 1. Be Memorable 3. Make Your Point was “Video Killed the Radio Star.” That marked the beginning of a revolution in television and music for an entire generation. If you have the right product or idea, the traffic and buzz will come to you. The key is to stay on top of trends and reach people where they are. Let them have the power and be rewarded in return. Originally published Sep 3, 2008 9:15:00 AM, updated October 20 2016 Topics: While you need to make your point, you can’t “sell” people too hard. Make your video something fun, something people will want to see and share. Let it sell your services for you. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Baby, It’s Cold Without Inbound MarketingRebecca: I really can’t stayUnicorn: But baby, it’s cold outside Rebecca: I’ve got to go awayUnicorn: But baby, it’s cold outside Rebecca: This evening has been …Unicorn: You need inbound marketing Rebecca: … So very niceUnicorn: I’ll make your website optimized Rebecca: My mother will start to worryUnicorn: Beautiful, what’s your hurryRebecca: My father will be pacing the floorUnicorn: Let’s go write one blog post more Rebecca: So really I’d better scurryUnicorn: But my mane is soft and furry Rebecca: Well maybe just a half a drink more Unicorn: Let’s check our lead gen while I pour Rebecca: The neighbors might thinkUnicorn: Baby, it’s bad out there Rebecca: Say, what’s in this drinkUnicorn: Cold calls and ads out there Rebecca: I wish I knew howUnicorn: To check your analytics now Rebecca: To break this spellUnicorn: Your conversion rates, they sure look swell Rebecca: I ought to say no, no, no, sirUnicorn: But our bounce rate is getting much lower.Rebecca: At least I’m gonna say that I tried Unicorn: Our marketing is giving me pride Rebecca: I really can’t stayUnicorn: Baby, don’t hold out Together: Baby, it’s cold outside Holiday Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Hu, the HubSpot Unicorn, is known for many things. First and foremost, he is known for his constant need to get his mouth washed out with a bar of soap. But more importantly, he is known for his ‘coming to light’ moment this holiday season, finally stopping the spread of those awful marketing myths and embracing inbound marketing.What most people don’t know is that Hu is also an amazing singer. How else do you think he gets all the ladies? So to celebrate the season, Hu and HubSpot’s very own Rebecca Corliss decided to duet an updated holiday classic in order to spread marketing and holiday cheer. The lyrics are listed below the video so don’t hesitate to sing along! Happy Holidays from HubSpot and the HubSpot Unicorn! Originally published Dec 12, 2011 9:00:00 AM, updated October 20 2016
Originally published Dec 22, 2011 6:00:00 PM, updated October 20 2016 Technical SEO Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Since the debut of Google+ business pages just over a month ago, the following discourse has repeated itself in the inbound marketing world:Question: “Why should my business have a Google+ account in addition to all the other social networks we’re currently present on?”Answer: “Well, it’s Google, so you can bet they’ll be integrating these brand pages into organic search results.”Now you can literally stop betting on it! Finally, Google is amalgamating Google+ updates into its search engine results in two ways:1. Brand Page Updates in Organic Search ResultsWhen searching for a certain keyword or phrase, status updates are now appearing from actual brand pages. For example, when searching ‘HubSpot brand,’ a photo upload on the HubSpot Google+ account from November resulted on the very first page. Marketing Takeaway: This is huge, and it makes a big case for why your brand should create a Google+ business page and start sharing content there ASAP. If you already do, be sure to optimize your status updates. While your updates should be unique, interesting, and have a clear voice reflective of your brand, they should also be search engine optimized. Just as you include certain keywords in your blog posts to help them rank well in Google without taking away from the overall quality of the post, you should do the same for status updates on Google+. This will help you leverage your Google+ presence to increase traffic to your site from Google search, and well, will help you get found online!2. Personal Page Updates in Organic Search ResultsWhile company page updates are appearing in results, so are posts from other users (via their personal accounts) as they mention a brand and/or search term. For example, upon searching ‘Marketing Grader,’ a status update from HubSpot CTO Dharmesh Shah’s personal Google+ page is displayed as a result.Marketing Takeaway: Create valuable content to share via your Google+ business page that other people will be inclined to share. When a user shares a piece of content straight from a brand page by clicking the ‘share’ button under the post, the original text of that post is transferred over, as well as the commentary the user provides. This means that by creating valuable and optimized content, people who share a status because of its value will unknowingly help your ranking because of the keywords weaved into the original update. Pretty nifty, huh? What do you think of this Google+ integration? Can you think of any additional ways to take advantage of this?Image Credit: sasagg.pixnet.net Topics: