More Fire Crews arrive from across Canada

first_imgBritish Columbia is welcoming additional personnel from Alberta, Manitoba, Saskatchewan and Ontario to assist B.C. fire crews as hot and dry conditions continue in the province.A seven-person incident management team from Alberta arrived Friday. Two 20-person crews from Manitoba and five four-person crews from Saskatchewan will arrive Saturday. Approximately 150 firefighters and fire specialists from Ontario will arrive on July 26. Specialists include incident commanders, division supervisors and fire behaviour analysts.These crews are in addition to the 123 personnel who arrived on Thursday.- Advertisement -Placement of the arriving personnel will be determined based on fire activity and anticipated need. It is important that some firefighting crews are kept on standby in all fire centres in anticipation of additional fires starting. Additional crews will also ensure all firefighting staff receive the required time off, in accordance with safe work standards.The fire danger rating in British Columbia is currently moderate to high, with pockets in southern portions of the province rated extreme.  In the Prince George Fire Centre, which includes the BC Peace Region, an open burning ban is in place.  This means there are no campfires allowed.All deployments are co-ordinated through the Canadian Interagency Forest Fire Centre (CIFFC). Costs of this deployment are being paid by the Ministry of Forests and Range, Wildfire Branch.  This year, British Columbia has sent crews to four other jurisdictions. This is the second time this season that British Columbia has asked for crews.Advertisement Since April 1, fire crews have responded to more than 1,300 fires across the province, approximately 50 per cent of which have been human-caused.  The public reports nearly half of all wildfires in B.C.  Please continue to report smoke and flames by calling toll-free 1-800-663-5555 or *5555 on most cellular networks.last_img read more

Wet’Suwet’en issue eviction notice to Coastal GasLink

first_imgSMITHERS, B.C. – Members saying they represent the Wet’suwet’en Hereditary Chiefs have issued an eviction notice to anyone involved in the construction of the Coastal GasLink pipeline.In a press release issued on Sunday, the group said “Coastal Gaslink has violated the Wet’suwet’en law of trespass, and has bulldozed through our territories, destroyed our archaeological sites, and occupied our land with industrial man-camps. Private security firms and RCMP have continually interfered with the constitutionally protected rights of Wet’suwet’en people to access our lands for hunting, trapping, and ceremony.”The letter, signed by a number of chiefs, says workers are“currently trespassing” on its unceded territory.Jen Wickham, a spokeswoman for one of the five clans that make upthe First Nation, says workers and contractors complied with thenotice.Coastal GasLink, which did not immediately respond to a requestfor comment, says in a statement on its website that it received thenotice which demanded it remove its equipment from areas in which itis legally permitted to operate.- Advertisement -A court ruling on December 31st, 2019, the B.C. Supreme Court issued Coastal GasLink an interlocutory injunction against pipeline opponents.  The ruling came just under a year after RCMP enforced an interim injunction granted by the same court and drew international attention with the arrest of 14 people.The 6.6-billion dollar Coastal GasLink pipeline would transport natural gas across 670 kilometres from northeastern BC to the LNG Canada export terminal in Kitimat.The company has said it has signed agreements with all 20 elected First Nation councils along the path.Advertisementlast_img read more

Cliqset Transforms Social Media Feeds Into Standardized, Real-Time Data

first_imgWe’re highlighting one article about the real-time web from off-site every day, leading up to the October 15th ReadWrite Real-Time Web Summit. Data normalization, Activity Streams, filtering and APIs are going to be big topics of conversation there. We hope you’ll join us for those conversations. marshall kirkpatrick A Web Developer’s New Best Friend is the AI Wai… Tags:#Data Portability#Lifestreaming#NYT#Real-Time Web#web 8 Best WordPress Hosting Solutions on the Market Why Tech Companies Need Simpler Terms of Servic… Social media aggregator Cliqset today announced a new beta version of its platform that aggregates activity feeds from 70 different social media sites, transforms them into normalized Activity Streams standard data and then pushes them out in real time.The company’s offers multiple ways to access the data through its API but also hopes that more users will stick with its own, now much improved, user interface. The first 200 ReadWriteWeb readers to click this link will gain access to the new beta version of the site.What does Cliqset offer that the Facebook-acquired FriendFeed doesn’t? According to Cliqset: “We’re much more standards compliant, we allow broader sharing, granular filters, a different permissions model, a much more open API and we have more services tied to ours (70 vs. FriendFeed’s 50).”The most important thing Cliqset is doing is probably transforming all these different update feeds into the standardized format called Activity Streams. That format is already being supported by Facebook, MySpace, Windows Live and Opera.Michael Calore explains what Cliqset is doing with Activity Streams as follows:A huge bonus is that Cliqset is using the emerging Activity Streams data specification to make all this happen. Activity Streams is an open-source XML-based format that uses a common actor-verb-asset model to report an activity on a social website. For example, “Amy shared a video” or “Mike rated this photo.” It’s a simple organizing principle that allows social web services to more easily talk to each other about what their users are doing.But if not everyone is reporting their users’ activity data using a common model, it becomes harder to get two services to talk to each other. And only a handful of sites are supporting Activity Streams right now.As Cliqset co-founder Darren Bounds tells Webmonkey, Cliqset is actually re-writing all the aggregated data streams into the Activity Streams format, physically cleaning up the social web’s mess as it goes.Cliqset tells us that it’s working on making a streaming API for this data available and let us in on some secret projects to bring real-time cross-platform data flowing to places around the web that it’s not available today.Right now you cannot easily pull Activity Streams feeds through Cliqset for people who have not signed up for the service themselves. It would be great if Cliqset began consuming the Webfinger protocol, for example and let me point at all my Google Contacts, discover their social media sites from around the web and then transform those into Activity Streams for consumption in other apps. That future isn’t here and it may never be, but a web user can hope.For now the company is using the long polling method and this newly normalized data to do some impressive things with its own user interface. Michael Calore goes into depth about that part of the project on Wired.com’s WebMonkey blog. We’d like to recommend his post as our Real-Time Web Article of the Day, in fact. Check it out for a closer look at the innovative effort underway at Cliqset. Top Reasons to Go With Managed WordPress Hosting Related Posts last_img read more

Setting the tone

first_imgEthel Booba twits Mocha over 2 toilets in one cubicle at SEA Games venue Duterte wants probe of SEA Games mess Don’t miss out on the latest news and information. MOST READ Ararao nips Garcia for Southern Series title; Pamplona tops Pro class Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Catholic schools seek legislated pay hike, too Sports Related Videospowered by AdSparcRead Next ‘Rebel attack’ no cause for concern-PNP, AFP LATEST STORIEScenter_img DA eyes importing ‘galunggong’ anew Two-day strike in Bicol fails to cripple transport Private companies step in to help SEA Games hosting “We put the bull’s-eye squarely on our chests,” he said. “Everybody knows Justin (Brownlee). Everybody’s having their scheme against [him].” Ray Parks. Photo by Tristan Tamayo/INQUIRER.netIt doesn’t matter that Blackwater will be bringing in a new dimension to its attack with rookie Ray Parks finally suiting up. As far as Barangay Ginebra coach Tim Cone is concerned, it doesn’t matter who the Kings open their PBA Commissioner’s Cup title defense against.“Whether it’s Blackwater, San Miguel or TNT … It’s really a first step and we’re [just concerned] about getting off the right foot,” Cone said on Thursday, ahead of the team’s clash with Blackwater at Smart Araneta Coliseum on Friday. “[We hope] to make sure we set the tone for the whole conference.”ADVERTISEMENT “Hopefully we come out with a good defensive mind-set,” he added. “That’s what we want to do in the first game and its first few minutes.”Parks and import Alex Stepheson provided the firepower for the Elite in their victory over Meralco and rookie coach Aris Dimaunahan—a former Ginebra guard—hopes the two will come out blazing against the Kings.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logistics“We’ll make up the best game plan possible, so we could hopefully get another win,” he said.The Kings will be prepared for that. Cayetano: Senate, Drilon to be blamed for SEA Games mess View commentslast_img read more

Silly Rabbit, Tricks are for Black Hat SEOs

first_img that want If you think you should be using Black Hat SEO or you are missing out, I have only three words of advice: DON’T DO IT! There’s a dearth of people out there that even get fundamental SEO, understand how the various search engine algorithms work and how to do more than just guess at the weight of various factors impacting search results. The number of people that actually know enough to employ really advanced black hat techniques is vanishingly small. The number of these people that On with the article. those elite few people that actually do know enough to apply these highly advanced techniques and you could connect to them. How would you know one if you met her? This is a bit like the public stock market. The chances that some fund manager has figured out a consistent way to “beat the system” are pretty low. Your problem is, even if they’re out there, you wouldn’t know how to separate those that make the claims from those that can actually do it. Originally published Dec 3, 2007 9:46:00 AM, updated October 20 2016 First off, for those that are not familiar with the term “Black Hat SEO” it usually refers to highly controversial tactics used to manipulate the search rankings of a given web page and are generally in violation of search engine guidelines. Second off, if the title of this article seems strange to you, you’re probably too young to have been exposed to the “Silly Rabbit, Trix are for kids” TV commercials. No worries. Your enjoyment of this article will not be affected. you For those that are feeling unsatisfied with the brevity of this advice, and need more words, let me expand a bit more: BLACKHAT SEO IS NOT WORTH IT FOR MOST WEBSITES. Instead of spending a lot of time and money on black hat SEO, you’re probably to find. When you do this, you’re working Let me say that one more time, for emphasis: The best way to optimize your website and get more/better traffic via search engines is to make the content on your site something people actually are probably associated with is close to zero. Even if certain techniques do actually work today (and I’m sure there are some smart folks out there that have figured some out), the search engine algorithms are constantly evolving. Chances are, if somebody has found a “back door” to unduly influence the search results, this door will eventually be closed. worth risking having your site banned completely? 1. Real Black Hat SEOs Might Not Exist In Your World: Reasons You Don’t Want To Use Blackhat SEO So, here’s the build-up of arguments: You probably don’t know someone that really has the talent to do black hat SEO well. Even if you did, you wouldn’t know it. Even if you knew it, you couldn’t hire them or afford them. Even if you could hire them, it probably wouldn’t work for you. Even if it did work for you, it’s probably temporary. Even if wasn’t temporary, it’s just too risky. Any questions? 3. Even if you can pick them, you can’t hire them: 5. Even if it does work, it’s probably temporary: There are many, many factors that go into search engine algorithms. Some are more important than others, but it’s really, really hard to know whether a specific black hat technique will actually work for you. The more advanced the technique, the more likely that there are specific situations within which the technique works. Lets say for a moment that there Assuming you could find some small edge and that will last long enough for it to be worthwhile, you have to balance this benefit against the risks that you’re taking. Is a potential increase in traffic via organic search with much Technical SEO really 2. Even if they exist, you can’t pick them: Topics: 6. Even If It Lasts, It’s Really, Really Risky: Assuming you had some uncanny ability to really pick out the true uber-experts, chances are, you couldn’t hire them because you couldn’t afford them. If they’re good, they’re either working on some super-big project for some mega-company that can spend some real money — or working on their own private projects. 4. Even if you could hire them, their ideas may not work for you: better off simply doing things that makes your site and it’s associated content more rank-worthy. are the search engines — not against them. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Top 10 Ways NOT to Spend $12 Million on Marketing

first_img Advertising Back in 1999 a lot of startups burned through all of their cash on crazy advertising programs and marketing stunts.  Even though HubSpot recently raised $12 million in venture capital financing, that’s not us.  In fact, because we use mostly inbound marketing, we spend relatively little on marketing.  So, I thought it might be fun to think about the ways we could (but won’t) spend the money.Send 17 Million Pieces of Direct Mail.  There are a bunch of services where you can rent a list, they will print, address and mail a postcard for you for about $0.70 including postage.  There are 25 million businesses in the US, we could get rid of the 8 million that are not a good fit for HubSpot, and send the rest of them a postcard.Place 50 Million Cold Calls.  I found this service online that will make 1,000 cold calls for $250.  Well, I’ve got $12 million dollars, and I figure I should get a little discount for buying in bulk.  With 50 million cold calls, we could call every single business in the US…. twice.  How awesome would that be!  Talk about a great way to get the word out.  After just a couple weeks every single business owner in the US would know HubSpot.  Talk about buzz!!!Create a mascot and make it world famous.  I am thinking that we need to do something with the orange widget in our logo.  Give it a face and a name, and have it walk around and talk to people about marketing.  Maybe it could also be really snarky and sarcastic and make funny jokes about how lame most advertising is.  We’ll schedule some time with the creatives at our NYC advertising agency and then hire a director to film some short movies with our new mascot.  (Inspiration: Do you remember the Pets.com sock puppet?  It was a character that the startup created to market itself.  When the company finally went bankrupt, many people speculated that the sock puppet character was worth more than the company.)  Buy 1 Billion Pop-up Ads.  If you assume a $12 CPM for pop-up ads we could get a billion of them.  Imagine a billion pop-ups invading every computer online.  We could do all of the “best practices” for pop-up ads.  “Squash the monkey and win a prize.”  “Pick who will win, Obama or Hillary.”  “System message: Your computer is about to electrocute your mother unless you click this box and pay $9.95 to have the virus removed.”  I think the response to this would be huge!Start a Fleet of 5 HubSpot Blimps.  This would be cool.  We just pick the 5 best markets in the US for HubSpot and park a blimp overhead 24×7.  A blimp is about $2 million, so this plan still gives us $400K to pay for gas and pilots for each blimp (and you thought I wasn’t thinking ahead).  Everyone in New York, Chicago, Los Angeles, Boston and San Francisco would be wondering “What the heck does HubSpot have to do with a blimp?”  We’d be wondering the same thing.  But it would still be cool.   Put Marketing Devices Similar to Bombs in a City.  You all heard about the backfired marketing stunt in Boston from Turner Broadcasting?  Where they put electronic signs that got mistaken for bombs around the city?  Sure, it shut down a lot of the major roads and got them sued and they had to pay a ton of fees in damages to the city.  But talk about BUZZ, baby!  The stunt got them coverage in the New York Times!  All PR is good PR as they say.  And with $12 million we can place a lot of devices and still pay off a bunch of lawsuits.  Bring it on!The HubSpot NASCAR team.  Sure, there is not a strong connection between NASCAR fans and HubSpot’s target market.  But who can resist the lure of getting involved in one of the fastest growing sports in the US, especially when it is much more open to commercial involvement that other sports.  A cool $12 million will net us a lead sponsorship of a lower level NASCAR team, including our logo on the car, uniforms, using the crew in marketing events, and more.      Hire a Celebrity Spokesperson.  Want a great way to get people to pay more attention to your company?  Hire a celebrity as your spokesperson.  GoDaddy has Danica Patrick.  Accenture uses Tiger Woods.  I had a hard time thinking about who would be best for HubSpot.   But I think Oprah might be a good choice – she has proven she has staying power, and she is basically a self made marketing success having promoted herself for years.  Another choice might be Martha Stewart.  I’d just want to hear her say “HubSpot, its a good thing.”  But I guess the whole insider trading and prision thing might not be a positive for our brand.  If you have ideas about this, leave a comment.  I’m all ears.       10,000 Hours of Infomercials.  Have you ever bought a set of steak knives from a late-night TV ad?  What about a juicer or car wax?  And don’t forget any number of cleaning products from electric sweepers to miracle stain removers.  Do you dread your nights of insomnia because you fear it will cost you more than just lost sleep because the infomercials are too convincing?  Clearly we’re missing a big opportunity here.  I mean at 2am when you can’t sleep, you are certainly looking for some inbound marketing software.  HubSpot Infomercials, here we come!  “Get started fast with just 12 monthly payments of $250!  Buy today and get a Free Website Grader Report!”  Send 250 Billion Spam Emails.  Yes, 250 BILLION with a B, baby!!!  This is an even better deal than those cold calls.  I found this service online that will send 4,000,000 “opt-in emails” for just $200, and again, they discount at higher volumes so I should be able to get an even better rate.  Think about the effect this would have.  If we sent them all at once we could probably crash the entire Internet.  Sure, probably a lot of them would be blocked by Spam filters.  But some of them would have to get through.  Plus the buzz factor would be tremendous!!!  Pretty much everyone on the planet could get an email from HubSpot. Or every person in the US old enough to use email could get 1,000 HubSpot advertisement emails.  That’s one a day for three years.  Huge!  The best part about this program… they take credit cards online so I get 12 million AMEX points once I fill out my expense report.  Can you say 4 weeks all expenses paid in Tahiti?  I can!What would you do if you wanted to waste $12 million on marketing?   Leave a comment with your own funny idea.The Funniest Idea of How to Spend $12 Million to Market HubSpot will Win a $100 Amazon Gift CardPost your idea as a comment on this article.  The comment must be made by 12 midnight on Tuesday, May 20, and I alone will be responsible for determining what the funniest idea is.Update: Contest is Now ClosedThe winner is Pete from www.elrhino.com.  His reponse, and the accompanying Boston Globe article was the one that caused the most out loud laughter around the office.  Click here to open the full size version in a new window.  Pete should email me at mvolpe [at] hubspot [dot] com to claim your prize.There were lots of good ideas!  All the other tattoo ideas were good, the in person pop-ups suggested by Lisa Warnock were cool (and actually could be do-able on a small scale), and the awesome idea of HubSpot toilet paper by Darren Angus with the slogan “When you least want to be interrupted, you’ll be happy we are there.”  I wonder what Charmin would charge for that? Originally published May 19, 2008 10:36:00 AM, updated October 29 2019 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Five Ways the YouTube Generation Is Replacing the MTV Generation

first_img When MTV went on air in 1981, .]  2. Stay Relevant Will It Blend Today there’s a new revolution happening: YouTube is killing the MTV star. MTV and cable television is steadily being replaced by online videos produced independently by high school kids in their bedrooms, software executives with senses of humor and millions of others. Youtube Marketing [This article was written by guest contributor Kate Morris of 5. Make it Known the first video it played PlumberSurplus Viral Campaign Making a wildly popular video that has nothing to do with your business or doesn’t talk to your customer will create traffic on your site, but no business. That is ultimately what you DON’T want (in most cases). (Example: As a consumer, you no longer need to wait on your couch to see what the vee-jay plays next. Videos like this one mocking the Backstreet Boys spread across the web like wildfire. All this creates a huge opportunity for you as an individual and as a marketer. With quality videos, you can reach a broad audience, and become part of the independent production movement replacing MTV. Just as if a tree falls in the forest and no one hears it, you can’t hide your video on your site and tell no one. Put it on YouTube, tell friends, send out an email, use other mediums to announce it. Buzz is king, and to get buzz about your video going, you have to start it yourself. Anybody with a video camera has a chance to get the world’s attention. The power is no longer in the hands of production companies and professional artists. People have a real say in what is shown, what is popular, and what’s just plain bad. So how do you produce quality videos that spread? Here are my top five tips:center_img 4. Don’t Be Pushy www.longhornkate.com ) — Video marketing is a powerful tool that can take your business to the next level, but also runs the risk of getting buried with everyone else’s videos. You need to make sure that you stand out in the crowd and reach who you need to talk to. (Example: Why make something if it’s not going to benefit your company in some way? Make sure people know that you are behind the awesome videos you create and give them a way to find you. ) 1. Be Memorable 3. Make Your Point was “Video Killed the Radio Star.” That marked the beginning of a revolution in television and music for an entire generation. If you have the right product or idea, the traffic and buzz will come to you. The key is to stay on top of trends and reach people where they are. Let them have the power and be rewarded in return. Originally published Sep 3, 2008 9:15:00 AM, updated October 20 2016 Topics: While you need to make your point, you can’t “sell” people too hard. Make your video something fun, something people will want to see and share. Let it sell your services for you. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The Role of PR Firms in Social Media and Inbound Marketing

first_imgThere has been a lot of discussion this week in the A-List blogs about the role of a PR firm within the world of inbound marketing and social media.  I have been thinking about this for a while, both as a blogger (who is now getting pitched by PR firms), an active social media person, and a client of a PR firm – and part of a company that has a strong presence on LinkedIn (group with 7,000+ members), Facebook (over 600 fans) and Twitter (still growing, but employees like me have 100’s of followers).  In fact, I have been asked to speak on this very topic at the upcoming Worldcom conference in Montreal (a conference of hundreds of PR firms).Changes Challenging the Value of a PR FirmDirect Relationships – Does the media expect direct relationships with the company (through social media) rather than having the PR folks as a “go-between”?  If so, can the PR Firm play a role at all?Speed of Publishing – The old world had quarterly or annual editorial calendars.  Now A-list bloggers decide what to write that morning while having a latte in their robe in front of their laptop.  HubSpot has gotten coverage within 50 minutes from ZDNet because I responded to a question on Twitter from a blogger.  When the time between idea and article can be 30 minutes, can a PR firm really help a client get coverage?Approachability of Media – The media today are really pretty approachable, unlike the old days where it was hard to get a meeting with a writer for the Wall Street Journal, today you can follow the key media players on Twitter, be friends on Facebook, comment on their blog, etc.  So, if the relationships are easier to formulate today, what’s the value of a PR firm?To review some of the discussion going on right now, Steve Rubel at Micro Persuasion thinks that PR firms need to adapt, because bloggers and “new media” people want to “discover news for themselves” and not be pitched by PR folks.  Michael Arrington at TechCrunch says that “PR as a profession is broken”.  Ouch.  Mark ‘Rizzn’ Hopkins from Mashable says those who “position themselves in the mindset that they aren’t gatekeepers for information but connectors for entrepreneurs and resources for journalists” will be a productive resource for their clients.  Robert Scoble from Scobleizer thinks that “there’s no reason to go crazy with a PR firm if you build something that people want.”  And Todd Defren of PR-Squared posted a response (including a video of me).  But probably the best summary and comment on the debate (besides this article of course! 🙂 comes from Marshall Kirkpatrick at ReadWrite Web who summarizes his article with “Is it worth the expense and loss of direct experience for many startups to hire PR people? It probably is.”  How a PR Firm Can Provide Value TodayResearch – You could spend the time finding the best 100 bloggers who write about your specific niche, but having someone else do this for you can save time, especially if they do it for a living and have access to tools to make it easier and faster.  Same things goes for researching conferences, events, speaking opportunities, awards, etc.  HubSpot has won a ton of marketing awards, and for most of them our PR firm found them and did everything for us.Training – Few people are social media and blogging experts, and if you hire the right PR firm, they can help bring their expertise into your company.  Don’t let them do everything for you, make them train and educate your marketing team (not just marcom, product people too!) and executives about social media, blogging, how to comment on blogs, how to use Twitter and Facebook, etc.  Inbound Marketing relies on using your entire company for marketing, and teaching people how to do it can be a great way for your PR firm to provide value.  Even though we think we know a lot at HubSpot, our PR firm has taught us a thing or two and we’ve tried some new stuff based on their suggestions.Create & Publish Content – PR folks are experts at writing, and increasingly audio and video too.  Your PR firm can help you figure out how to take your boring company announcement and craft it into an interesting story, even if it is not for a news release, it can be just for your company blog.  Your PR firm can also interview employees, customers and others and post videos on your blog or website, etc.  They do this stuff all the time (if they’re good) and might be able to do it better and faster than you can.  Our PR firm has written more than press releases for us – they don’t write for this blog – but other stuff has been helpful.Pitching / Relationships – There are some times when a PR firm does have relationships you don’t have, and times when that makes sense.  A lot of these relationships might be “old media”, but old media is still important to a lot of companies.  For instance, Business Week, Inc Magazine, and others will probably only cover you twice in the next 5 years (if you’re lucky), so does the writer really want a “relationship” with you.  Probably not.  But a PR firm brings lots of different clients to the table, and having a relationship with the PR pro might make sense for the writer.  Our PR Firm is really completely responsible for our relationships with print media.  We just don’t interact with those folks much ourselves.Monitoring – Good PR folks will do a great job of monitoring all the right blogs, social networks and other conversations for relevant information.  They then should email you and tell you to respond, comment, or react on your blog as necessary.  Even if you have a ton of RSS feeds, alerts and more set up, you might miss some things.  Our PR Firm doesn’t send us too much in terms of monitoring because we use lots of tools (including HubSpot software) to monitor things ourselves, but about once a month they send something I missed, and it’s usually good.  But, we have about 10 people actively monitoring 100’s of blogs and 100’s of search feeds daily (not kidding, the joke is that we consume 40% of the Internet on a daily basis).  I bet that your company has way fewer people in your company doing this stuff, so your PR firm will provide tons more value here.Beyond these points, I also think there is something to be said for the ability for a PR firm to relatively quickly ramp up your capabilities, whereas if you were doing things internally it might take a lot longer to find and train a productive internal person.  Don’t take this as a glowing recommendation that everyone should go out and hire a PR firm today.  But, I also don’t think they should be swept under the rug as useless – there is a lot of value a PR firm can provide in the right circumstances for the right client.  As always, understand what all your possible tools can do, then choose the right tools for the job.  A PR firm might be one of those tools.Here is some more of my thoughts on video: Note: HubSpot is a client of Shift Communications, and we’re happy with what we have accomplished working with them over the past year.  But we also talk frequently with them about how to make the relationship work best for both of us.  I recommend all companies do that with your PR firm.  Maybe this article can be a starting point for the conversation with your PR firm.What do you think?  What is the role of a PR firm today?  Leave a comment below and let’s discuss. Public Relations Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlackcenter_img Topics: Originally published Aug 13, 2008 6:44:00 PM, updated March 21 2013last_img read more

Is Your Online Marketing Strategy All Tweet and No Meat?

first_imgHow many times have you met somebody full of energy who gets you excited about something new — only to discover later that it was just a lot of talk and no action. All hat, no cattle .There’s a similar problem in social media: Marketers who are all tweet and no meat.At HubSpot we run into a lot of professional marketers and small business owners who are very excited about social media. They want 5,000 followers on Twitter, they want 10,000 fans on Facebook, and they want it all yesterday.Such enthusiasm is new, and it’s awesome. Just last summer, most marketers and small business owners still looked at social media as a playground for Kool-Aid drinking tech groupies.Now the  marketing ROI  of  inbound marketing  and social media is clear, and there’s a new problem: Many of the marketers and small business owners leaping into social media are forgetting the importance of other online marketing channels. This is a problem because social media works best in conjunction with a site that’s full of fresh content like  blog posts , white papers and videos.If your marketing strategy is just Twitter and Facebook — no longer-form content of your own — your company will end up a big-talking  cowboy without cattle . You’ll be making comments about everything, but substantive contributions to nothing.In pure business terms, there are two huge reasons social media needs to be mixed with original content: (1) To Drive People to Your Site — As a business, your goal is to drive leads and sales, which both happen on YourSite.com. In order to get people to YourSite.com, you have to make an investment in blogging,  content management  and  lead tracking  on that site. If your only investment is in Twitter or Facebook, the people you engage with there — no matter how much  they love you  — will never make it to YourSite.com to convert into leads and customers. (2) To Create an Archive With Long-Term SEO Value — If you’re only investing your time and resources in Facebook and Twitter, you’re not building any archive of persistent content. That’s a problem because your persistent content is what shows up in Google’s search results. Blog posts, white papers and videos posted on YourSite.com will get indexed by Google and drive people to become leads and customers for years. Posts on Twitter and Facebook don’t have nearly the same long-term search value.A marketers and salespeople, we’re prone to optimistic talk. But as we talk, we need to ask ourselves a key question: Is the talk accompanied by consistent value creation for our company?If you’re just doing social media, I think the answer is no. If that social media work is accompanied by content, I think the answer is yes.What do you think? How do you strike this balance?Photo:  Karyn  Webinar: Blogging for Business Originally published Mar 17, 2009 8:11:00 AM, updated February 01 2017 Topics: Want to learn more about publishing a blog on your business website? Download the free webinar to learn how to create a thriving inbound marketing blog.center_img Marketing Strategy Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Free eBook: How to Use Online Video for Marketing

first_img Download the 18-page eBook. Here are a handful of tips that are included inside the eBook: that walks you through the entire video creation process: Marketers can use video to generate traffic to their websites, build brand buzz, collect inbound links (which can help SEO), and build social media presence and reach.  Filming Technique: To show the perspective of a person listening to another person, use an Over Shoulder shot. To get this shot, put the corner of the camera directly behind the shoulder of the person listening. Lighting Technique: Avoid recording a scene with a window in the background. This will cause your subjects to be dark and difficult to see. full of suggested beginner and intermediate cameras, audio equipment, editing programs and measurement tools. eMarketer predicts step-by-step eBook Originally published May 11, 2010 9:00:00 AM, updated October 20 2016 that by the year 2013, 85% of Internet users (or 188 million people) will consume online video. The eBook also includes a Download the free eBook. Research company Promoting: Send traffic to your YouTube video immediately after publishing. YouTube rewards videos that receive a surge of traffic within the first 48-hours of being live by recommending the video to more viewers. To help you take advantage of video, we’ve created a Online Video Marketing Kit Video Equipment List . Topics: Want more? You can download additional resources on how to use video for business in our Video Editing: A video that begins suddenly (or loudly) can be jarring. Add video transitions like fade-ins and fade-outs between clips to add professional polish. This eBook is a great guide to learning how to create video from a business perspective. Use it to create great new video masterpieces that drive traffic, leads and business. How to Use Online Video for Marketing. Driving Business: Determine your video’s call-to-action when writing your video script. Video Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more