Giants’ nightmare losing streak hits new low

first_imgMIAMI — After the Giants played three of their worst games of the Bruce Bochy era over the weekend, second baseman and leadoff hitter Joe Panik was determined to set a different tone in the club’s series-opener against the Marlins on Tuesday.Panik swung at the first pitch from Marlins starter Trevor Richards and sent it over the right field fence to give the Giants an early 1-0 lead.Mission accomplished? Not exactly.Panik’s leadoff solo shot was the only moment worth remembering for the …last_img read more

Via SXSW: Hands on with Kinoma Play’s Mobile Platform

first_imgRelated Posts Kinoma, a mobile platform company acquired by chipset maker Marvell back in February, is here at SXSW showing off its technology to interested users, developers and handset makers. The company’s smartphone experience called Kinoma Play is more than just a new app you can download on your mobile phone – it’s the smartphone version of a new app platform that will soon work on Android devices, both phone and tablet, in addition to some Windows Mobile and Nokia devices. It’s also available to handset makers and other hardware manufacturers to implement in their products.For app developers, the potential is the ability to develop apps that work on multiple phones through this platform. And for end users, Kinoma Play offers what is in many ways an improvement to the default Android experience.One of the nice things about using Android is that you can customize the phone to your own personal preferences. You’re not stuck using the same user interface that ships with Android, or even the handset maker’s own interface, like HTC’s Sense UI. Homescreen replacement apps, launchers and other customizations allow even the most novice smartphone users to make the phone their own.Along those lines, Kinoma Play, which will arrive in beta for Android in mid-2011, will appeal to those who like trying new front-end experiences for their device.Kinoma said it will give us our readers interested in the Android beta exclusive invites, so stay tuned for that in the coming weeks.Kinoma Play is Not an App, It’s a PlatformBut this Kinoma Play “app,” isn’t really just an app. It’s not just a launcher or homescreen replacement, either. Included in the Kinoma Play download is a complete suite of applications including a music player, video player, photo viewer and more. It even has its own built-in app store which contains apps of its own.There are some interesting benefits to Kinoma’s platform. For example, everything, including the homescreen itself, works in landscape mode. When streaming content, a quick tap of the “Now Playing” icon from the homescreen makes it easy to get back to your play/pause controls.  You can see a live thumbnail of a video playing when you return to the dashboard to multi-task. The photo gallery downloads thumbnails faster and renders images in a higher resolution (and much quicker) than when you’re using the default Android photo gallery app. And with just a press of the finger, you can zoom deep into a photo to see more detail than you could before. And those are just a few of the new experiences Kinoma has to offer.A Dashboard Where Apps Work TogetherHowever, one of our favorite features is the Kinoma dashboard, which functions like a better notifications interface for Android devices. It does not replace Android’s notifications, though – that’s still accessible when Kinoma is running. This new dashboard offers a stream of information from your apps which you can scroll through both up and down, and within each app’s section, side to side. (See the video below for what this looks like).Kinoma’s apps are integrated to work with each other, too, which allows for interesting interactions – for example, the Twitter app can use Bing’s translation feature to translate tweets into other languages while the photos app can upload content to other third-party services. Not Just for AndroidWhat makes Kinoma more interesting than, say, a general homescreen replacement app, for instance, is the combination of Marvell’s experience in chipsets combined with Kinoma’s software. Marvell can now offer a complete solution – from silicon to applications – which is an alternative that may pique hardware manufactuers’ interests.According to Peter Hoddie, VP of the Kinoma Platform, Kinoma’s platform can power other types of devices beyond smartphones, including  tablets, printers, and even smart grid devices.Kinoma doesn’t see itself in competition with Android because it runs on top of the Android OS. Even if a handset maker chooses to make Kinoma the primary experience for their phone, it’s not displacing the OS. It’s augmenting it with new capabilities.We got to see Kinoma Play in action here at SXSW and we’re looking forward to trying it on our own Android devices in the near future. sarah perez Tags:#Android#apps#mobile#news The Rise and Rise of Mobile Payment Technology Why IoT Apps are Eating Device Interfaces Role of Mobile App Analytics In-App Engagement What it Takes to Build a Highly Secure FinTech …last_img read more

RW10: The 10 Most Important Stories In ReadWrite’s History

first_imgTop Reasons to Go With Managed WordPress Hosting ReadWrite celebrates its 10th anniversary on Saturday, April 20, 2013. For the occasion, we’re running a series of articles  looking back—and looking forward.As ReadWrite founder Richard MacManus noted in observing the site’s 10th anniversary, our original goal was “to convert the Web into a two-way system.”Back in 2003, only those with the technical skills to build websites could publish their thoughts. Those walls have broken down. For good or ill, the Web is now clearly a two-way system, and ReadWrite continues to explore what it means to live in a world where every object is something we can all read and write.But it’s been a long journey to get there. For our 10th anniversary, we’ve highlighted the 10 most important stories in the publication’s history. Not just posts that generated lots of traffic or whipped up controversy, but the stories that set an agenda and mapped out what was coming next.These were the stories that helped readers understand the monumental shifts in how we work, how we play, and how we communicate. From the evolution of Twitter as a platform for serious discourse to the steady rise of the Android operating system to rival Apple’s iPhone and iPad, these stories highlight ReadWrite’s history of invaluable analysis amid uncertain time.  1. 10 Future Web TrendsBy Richard MacManus / September 2007From Web services to personalization to the rise of Internet TV, our founder called some big shifts early on.2. The Rise of Twitter as a Platform for Serious DiscourseBy Josh Catone / January 2008Twitter was not barely a year and a half old when writer Josh Catone commented on its potential to go beyond 140 characters. 3. ReadWriteWeb Interview With Tim Berners-Lee, Part 1: Linked DataBy Richard MacManus / July 2009Called a “career highlight” by the man who started ReadWrite 10 years ago, Richard MacManus’s interview with Internet pioneer Sir Tim Berners-Lee explored the deeper meaning of the Web.4. 13 Tools For Building Your Own iPhone AppBy Sarah Perez / November 2009Just as we covered the democratization of Web publishing, we were early in showing how the app economy was an opportunity for anyone.5. Facebook Wants To Be Your One True LoginBy Mike Melanson / February 2010This story drew a lot of attention because confused search visitors thought this page would help them log in to the social network. What they found instead was a smart and prophetic take on how Facebook would become a universal login service for all kinds of websites and apps.6. How Old Spice Won The InternetBy Marshall Kirkpatrick / July 2010Marketing, too, became two-way, as a major consumer product adopted the Internet’s real-time ethic. 7. iPhone to Android: One Month with the Nexus SBy Sarah Perez / January 2011For ReadWrite, testing gadgets isn’t about checking speeds and feeds. It’s about living with them.8. Google to Launch Major New Social Network Called Circles, Possibly TodayBy Marshall Kirkpatrick / March 2011In a major scoop, ReadWrite learned about a key feature of Google’s Facebook killer months before its launch.9. Top 10 YouTube Videos Of All TimeBy Richard MacManus / September 2012To write about a user-generated site, you have to understand the content its community embraces. 10. Why Are Dead People Liking Stuff On Facebook?By Bernard Meisler / December 2012This investigation into possibly bogus “likes” on Facebook raised big questions about the social network’s value to marketers.Image courtesy of Richard MacManus. From the ReadWrite Summit in May of 2010 (from left to right), Frederic Lardinois, Chris Cameron, Richard ManManus, Marshall Kirkpatrick, Sean Ammirati.  Tags:#ReadWrite#RW10#ten Related Posts Why Tech Companies Need Simpler Terms of Servic…center_img nick statt A Web Developer’s New Best Friend is the AI Wai… 8 Best WordPress Hosting Solutions on the Marketlast_img read more

Goa to post lifeguards at Harvalem waterfalls

first_imgPANAJI: Goa Tourism Minister Ajgaonkar on Saturday directed his department to post lifeguards at Harvalem waterfalls in Sankhalim, North Goa, following reports of locals and tourists dying at the spot. On Saturday, a 29-year-old man drowned there while on a picnic with seven other military hospital personnel from Panaji. The Minister said that locals had warned the group not to enter the water. “Time and again, the tourism department informs people not to throw caution to the wind,” Mr. Ajgaonkar said.The Bicholim police said that the picnickers went for a swim. Seven were rescued, but one drowned.last_img read more

PVL men’s: Ateneo wins 6th straight at expense of La Salle

first_imgLATEST STORIES Ateneo chalked up its sixth straight win in the Premier Volleyball League Collegiate Conference after cutting down La Salle, 25-15, 25-20, 25-22, Saturday at Filoil Flying V Centre.The Blue Eagles, who are on their way to the quarterfinals, hiked their record 6-0 record while the Green Spikers hold the fourth spot with a 3-3 card.ADVERTISEMENT BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight Chooks-to-go Pilipinas yields to Palestine in Fiba Asia Champions Cup Brace for potentially devastating typhoon approaching PH – NDRRMC View comments Bryan Bagunas unloaded 27 points on the sorry defense of UP while Madzlan Gampong and James Natividad combined for 26 points.Wendel Miguel led the Fighting Maroons with 17 points. E.T. returns to earth, reunites with grown-up Elliott in new ad  Don’t miss out on the latest news and information. Nonong Araneta re-elected as PFF presidentcenter_img Fire hits houses in Mandaluyong City MOST READ Read Next LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Frontrow holds fun run to raise funds for young cancer patients  Kammuri turning to super typhoon less likely but possible — Pagasa Marck Espejo led Ateneo with 16 points while Gian Carlo Glorioso added 11.Arjay Onia and Raymark Woo had eight points apiece to lead La Salle.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutIn the first game, National University tripped University of the Philippines in four sets, 25-13, 24-26, 25-15, 25-17.The Bulldogs improved to 3-2 to stay at third place while the seventh-seeded Fighting Maroons slipped to 1-4. Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:59Sports venues to be ready in time for SEA Games01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Gameslast_img read more

I do not react on the ground: Sachin Tendulkar

first_imgSachin Tendulkar is not known for showing his temper or angry reactions on the cricket field, but at home he is a different person.Many a time, his mother and wife are at the receiving end of his occasional outbursts, the batting maestro himself revealed at a function in Mumbai on Sunday evening.Speaking after releasing a collection of poems penned by his brother Nitin and a CD containing Marathi poems written by his father late Ramesh Tendulkar, the champion batsman said sometimes he does get angry on the field.”But you have to control your temper on the ground as you are representing India. Sometimes I take out frustration in the dressing room. Many times there are situations when decisions go against you and the match is lost. It has happened many times, but I don’t need to take the name of umpires,” the 37-year-old veteran of 177 Tests said.Asked whether he fears his mother or wife’s temper, the master blaster said actually they fear his anger.”I don’t react on the ground. But I give vent to my feeling at home.”Tendulkar, who at times became emotional, recalled his formative years in Shardasram School at Dadar and thanked his aunt and uncle with whom he stayed for a few years.”I would stay with my aunt and uncle at Shivaji Park when I was in VIII standard as otherwise I had to change two buses in the morning to reach the school from my residence at Bandra. Going to school and practicing cricket was tiring.”I used to get exhausted sometimes and sleep without taking food. I will never forget what they did for me. They fed me while I felt sleepy and also massaged my feet. I take this opportunity to thank them,” he said in an emotionally-choked voice.Responding to reports about his proposed sortie in Sukhoi as mooted by Indian Air Force, Tendulkar said it would be a great honour to fly in the fighter jet.”I have a passion for speed. In 1996, I sat in a fighter plane in South Africa. I will definitely fly in Sukhoi. It would be an honour,” he said.Asked whether he felt like writing poem while watching stylish batsmen V V S Laxman and Brian Lara in action, Tendulkar said, “I think their batting is poetry in motion itself. You just sit back and enjoy. But the most important thing I want to say is that I am son of a poet and also brother of a poet.”advertisement- With PTI inputslast_img read more

Intelligence Bureau bosses disclose their wealth

first_imgAfter IAS officers and Delhi Police bosses, the assets of the country’s top snoops working in the highly-secretive, Intelligence Bureau (IB), are out in the open.The home ministry on Thursday disclosed that IB chief Nehchal Sandhu, among the country’s senior-most IPS officers, has declared to the government that he owns a house in Chandigarh.Sandhu’s declared that he inherited this house from his father, who had purchased the same in 1985 for Rs 5.5 lakh. But IB special director Ajit Lal, virtually the number two in the organisation, owns as many as six properties. He has disclosed to the government this year that he owns a DDA flat in Vasant Kunj, a flat in Gurgaon, a flat in Noida, which he purchased for Rs 55 lakh, another flat and a house in Ranchi and a plot of land in Rishikesh.Another senior officer working as IB special director, Yashovardhan Azad, declared a flat in Patna and another house in Delhi’s Patparganj area. Azad also has two plots of land, one each in Jabalpur and near Bhopal. Azad’s batch-mate from the 1976 cadre, Ram Niwas Gupta, is also serving as IB special director presently. His assets include a flat in Indirapuram, Ghaziabad, for which he took a bank loan and pays an equated monthly installment (EMI) of Rs 17,650. Gupta also owns a plot in Greater Noida.Rajatava Bagchi, who recently retired as IB special director owns four flats – three in Kolkata and one in Jaypee Greens, Noida.For more news on India, click here.For more news on Business, click here.For more news on Movies, click here.For more news on Sports, click here.advertisementlast_img read more

The Role of PR Firms in Social Media and Inbound Marketing

first_imgThere has been a lot of discussion this week in the A-List blogs about the role of a PR firm within the world of inbound marketing and social media.  I have been thinking about this for a while, both as a blogger (who is now getting pitched by PR firms), an active social media person, and a client of a PR firm – and part of a company that has a strong presence on LinkedIn (group with 7,000+ members), Facebook (over 600 fans) and Twitter (still growing, but employees like me have 100’s of followers).  In fact, I have been asked to speak on this very topic at the upcoming Worldcom conference in Montreal (a conference of hundreds of PR firms).Changes Challenging the Value of a PR FirmDirect Relationships – Does the media expect direct relationships with the company (through social media) rather than having the PR folks as a “go-between”?  If so, can the PR Firm play a role at all?Speed of Publishing – The old world had quarterly or annual editorial calendars.  Now A-list bloggers decide what to write that morning while having a latte in their robe in front of their laptop.  HubSpot has gotten coverage within 50 minutes from ZDNet because I responded to a question on Twitter from a blogger.  When the time between idea and article can be 30 minutes, can a PR firm really help a client get coverage?Approachability of Media – The media today are really pretty approachable, unlike the old days where it was hard to get a meeting with a writer for the Wall Street Journal, today you can follow the key media players on Twitter, be friends on Facebook, comment on their blog, etc.  So, if the relationships are easier to formulate today, what’s the value of a PR firm?To review some of the discussion going on right now, Steve Rubel at Micro Persuasion thinks that PR firms need to adapt, because bloggers and “new media” people want to “discover news for themselves” and not be pitched by PR folks.  Michael Arrington at TechCrunch says that “PR as a profession is broken”.  Ouch.  Mark ‘Rizzn’ Hopkins from Mashable says those who “position themselves in the mindset that they aren’t gatekeepers for information but connectors for entrepreneurs and resources for journalists” will be a productive resource for their clients.  Robert Scoble from Scobleizer thinks that “there’s no reason to go crazy with a PR firm if you build something that people want.”  And Todd Defren of PR-Squared posted a response (including a video of me).  But probably the best summary and comment on the debate (besides this article of course! 🙂 comes from Marshall Kirkpatrick at ReadWrite Web who summarizes his article with “Is it worth the expense and loss of direct experience for many startups to hire PR people? It probably is.”  How a PR Firm Can Provide Value TodayResearch – You could spend the time finding the best 100 bloggers who write about your specific niche, but having someone else do this for you can save time, especially if they do it for a living and have access to tools to make it easier and faster.  Same things goes for researching conferences, events, speaking opportunities, awards, etc.  HubSpot has won a ton of marketing awards, and for most of them our PR firm found them and did everything for us.Training – Few people are social media and blogging experts, and if you hire the right PR firm, they can help bring their expertise into your company.  Don’t let them do everything for you, make them train and educate your marketing team (not just marcom, product people too!) and executives about social media, blogging, how to comment on blogs, how to use Twitter and Facebook, etc.  Inbound Marketing relies on using your entire company for marketing, and teaching people how to do it can be a great way for your PR firm to provide value.  Even though we think we know a lot at HubSpot, our PR firm has taught us a thing or two and we’ve tried some new stuff based on their suggestions.Create & Publish Content – PR folks are experts at writing, and increasingly audio and video too.  Your PR firm can help you figure out how to take your boring company announcement and craft it into an interesting story, even if it is not for a news release, it can be just for your company blog.  Your PR firm can also interview employees, customers and others and post videos on your blog or website, etc.  They do this stuff all the time (if they’re good) and might be able to do it better and faster than you can.  Our PR firm has written more than press releases for us – they don’t write for this blog – but other stuff has been helpful.Pitching / Relationships – There are some times when a PR firm does have relationships you don’t have, and times when that makes sense.  A lot of these relationships might be “old media”, but old media is still important to a lot of companies.  For instance, Business Week, Inc Magazine, and others will probably only cover you twice in the next 5 years (if you’re lucky), so does the writer really want a “relationship” with you.  Probably not.  But a PR firm brings lots of different clients to the table, and having a relationship with the PR pro might make sense for the writer.  Our PR Firm is really completely responsible for our relationships with print media.  We just don’t interact with those folks much ourselves.Monitoring – Good PR folks will do a great job of monitoring all the right blogs, social networks and other conversations for relevant information.  They then should email you and tell you to respond, comment, or react on your blog as necessary.  Even if you have a ton of RSS feeds, alerts and more set up, you might miss some things.  Our PR Firm doesn’t send us too much in terms of monitoring because we use lots of tools (including HubSpot software) to monitor things ourselves, but about once a month they send something I missed, and it’s usually good.  But, we have about 10 people actively monitoring 100’s of blogs and 100’s of search feeds daily (not kidding, the joke is that we consume 40% of the Internet on a daily basis).  I bet that your company has way fewer people in your company doing this stuff, so your PR firm will provide tons more value here.Beyond these points, I also think there is something to be said for the ability for a PR firm to relatively quickly ramp up your capabilities, whereas if you were doing things internally it might take a lot longer to find and train a productive internal person.  Don’t take this as a glowing recommendation that everyone should go out and hire a PR firm today.  But, I also don’t think they should be swept under the rug as useless – there is a lot of value a PR firm can provide in the right circumstances for the right client.  As always, understand what all your possible tools can do, then choose the right tools for the job.  A PR firm might be one of those tools.Here is some more of my thoughts on video: Note: HubSpot is a client of Shift Communications, and we’re happy with what we have accomplished working with them over the past year.  But we also talk frequently with them about how to make the relationship work best for both of us.  I recommend all companies do that with your PR firm.  Maybe this article can be a starting point for the conversation with your PR firm.What do you think?  What is the role of a PR firm today?  Leave a comment below and let’s discuss. Public Relations Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlackcenter_img Topics: Originally published Aug 13, 2008 6:44:00 PM, updated March 21 2013last_img read more

Improve Search Rankings with Effective Link Building

first_img . Here’s an example of how you can do research to work out link strategy using HubSpot. how to go about building links – directories, networking and creating remarkable content that people will link to – you may not know what sites to target for inbound links. SEOMoz’s LinkScape First, A Quick Refresher on Inbound Links Originally published Nov 30, 2010 8:00:00 AM, updated October 20 2016 That little “spying” activity gave us a lot of insight into how the concrete business is doing and where there might be some opportunities to seek additional inbound links. Next steps would be to do a little research about each interesting source of links and determine what they want for a link.  Links that you don’t have to share. Third, What Do You Do With That Research? Or, is it a business that you may already be networking with and you can find out if there are any opportunities to share content or promotions to help each other out with relevant links.  Search engines give a page only a certain amount of credibility. This credibility or “link juice” is split up among the links coming from that page.  That means you get a lot more value from an inbound link that is a story just about your products or services than an inbound link that lists you as one of ten hyperlinked companies. Links with relevant text descriptions.  and In this example, you see the inbound links for a concrete countertop company. 67 total links with an average of a “low” link grade.  Logically, you should start with what and who you know. Make a short list of trade publications, blogs and contacts in your network who might be good candidates. Now, don’t stop there. Links from high authority sites.  Link Building Now that you know what you are looking for in an attractive inbound link, you need to figure out WHO you’d like to link to your site. That means some combination of industry relevance, high authority and the ease with which you can get in touch to share content that is link-worthy. Wow, comparatively speaking, our concrete countertop guy is doing great – he has a lot more links (60+ vs. 10). But maybe there are still some ideas for him here. Looks like the Better Business Bureau link could be of value, as could concreteideas.com and thebluebook.com which look like listing services. Add these to the list to investigate. integrated marketing software Let’s check out the competition to find out. Here’s another local competitor.  Next, let’s pick a more ambitious competitor. Looking at someone in the concrete business that has national exposure, we can see what Cheng Concrete Exchange is up to. Turns out there are a few tools on the market to help you even further. Tools like Search engines recognize which words are hyperlinked and give value to those words. Therefore, if someone hyperlinks to your golf school and they hyperlink the text “the program” instead of “golf academy,” you are missing out and you should politely ask the linker if they wouldn’t mind shifting the link to the more SEO-friendly text. Most of the time they are happy to help. Second, How Do You Research Inbound Links? both provide this functionality. HubSpot also provides link research tools as a part of our If you’ve read a bit about search engine optimization (SEO), then you know that attracting lots of high quality inbound links is one of the most effective ways to build authority and improve your rank online. Even if you know An inbound link is a hyperlink on someone else’s web site that includes the URL for a page on your domain. Inbound links vary in quality and usefulness based on the originating site’s own authority, how many other links originate from that page and the actual text that is hyperlinked. What you want most are: Prioritize that list and start working away at it one link at a time.  You’ll find that online authority and the resulting search results improve over time and the best benefit – the more people find you, the more they link to you, creating a virtuous cycle of link building that will be really hard for your competition to beat! Is it a member directory that you pay for?  Is it a content centric site that might let you post a guest article?  Topics: Yahoo Site Explorer Wow. They are a national outfit and it shows – they have hundreds of inbound links, many of high quality. This is a treasure trove of link opportunities to research further, looking for either personal connections or maybe sites that love to link to award-winning products, great content or customer stories. What does that really mean? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Getting a link from the New York Times has much more value than a link from my personal blog. Just like a personal introduction from your dearest friend has more value than an introduction from a distant acquaintance.last_img read more

Would You Dare Advertise on Reddit?

first_imgFor marketers, Reddit has a lot of things going for it: most notably, an audience that’s both young and huge. Last month, Reddit drew 71 million unique visitors who viewed 4.8 billion pages. Their big challenge, however, is to find a way to make money from that audience without driving it away. Lately Reddit has been experimenting with a new sponsored content campaign in which Reddit creates original video content based on ideas generated by Reddit users. The program has won praise from Edelman content chief Steve Rubel, who writes in AdAge, “The internet isn’t TV, and Reddit knows that and has an approach to original content that might just work if it can stick to what made it a success. Reddit knows that the best way for marketers to get involved is not just through content, but conversation.”The first attempt in content creation is “Explain Like I’m Five,” a series of videos inspired by a subreddit of the same name. (A subreddit is what Reddit calls a topic-specific domain. There are about 5,000 active user-generated subreddits on Reddit.) The videos are sponsored by DonorsChoose, a charity that helps teachers get supplies for their classrooms.The video series, which takes complex topics and explains them to 5-year-olds, is hosted on Reddit’s YouTube channel, aggregated on the DonorsChoose website, and promoted on the ‘Explain Like I’m Five’ subreddit — in an effort to motivate Reddit users to donate to the charity. Reddit even asks its community to contribute ideas for scripts for new videos. Here’s one video:Reddit is trying to identify other subreddits that could lend themselves to being turned into original programming. Next up for a video treatment is a subreddit called “Crazy Ideas,” says Reddit General Manager Erik Martin. Martin says that, for now, Reddit sees the idea as experimental and isn’t selling it in a big way. “There are maybe a few brands we would work with. But it needs to be the right idea and the right sponsor,” he says.As Rubel points out, Reddit’s challenge will be to add mainstream advertisers to its mix without losing its edge and turning off its audience.To be sure, this is the same challenge most user-generated sites confront as they try to attract advertisers (e.g. concerns about porn on Tumblr, or the recent scandal where advertisers suspended Facebook campaigns because of offensive content). But even in the anything-goes world of user-generated content, Reddit pushes the limits. The site contains a huge amount of stuff that could be called “not safe for work.”The trick — for Reddit and for marketers — will be to reach the attractive parts of the Reddit universe and steer clear of the less savory elements. Whether it can be done remains to be seen. Martin points out that “the vast majority of content on Reddit is [safe for work],” and that advertisers can target content that’s safe and be sure that their ads will not run next to racy content.Also, keep in mind that getting in early will have an extra benefit — your brand could get pulled along in all the coverage about the Reddit program. DonorsChoose got mentioned in the Steve Rubel article in AdAge, and this one here on the HubSpot blog, as well as here on a teaching blog, here on Entertainment Weekly, and here on Mediabistro.Thoughts on Reddit’s new sponsored content program? Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jun 4, 2013 4:00:00 PM, updated February 01 2017 Native Advertisinglast_img read more