PANAJI: Goa Tourism Minister Ajgaonkar on Saturday directed his department to post lifeguards at Harvalem waterfalls in Sankhalim, North Goa, following reports of locals and tourists dying at the spot. On Saturday, a 29-year-old man drowned there while on a picnic with seven other military hospital personnel from Panaji. The Minister said that locals had warned the group not to enter the water. “Time and again, the tourism department informs people not to throw caution to the wind,” Mr. Ajgaonkar said.The Bicholim police said that the picnickers went for a swim. Seven were rescued, but one drowned.
LATEST STORIES Ateneo chalked up its sixth straight win in the Premier Volleyball League Collegiate Conference after cutting down La Salle, 25-15, 25-20, 25-22, Saturday at Filoil Flying V Centre.The Blue Eagles, who are on their way to the quarterfinals, hiked their record 6-0 record while the Green Spikers hold the fourth spot with a 3-3 card.ADVERTISEMENT BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight Chooks-to-go Pilipinas yields to Palestine in Fiba Asia Champions Cup Brace for potentially devastating typhoon approaching PH – NDRRMC View comments Bryan Bagunas unloaded 27 points on the sorry defense of UP while Madzlan Gampong and James Natividad combined for 26 points.Wendel Miguel led the Fighting Maroons with 17 points. E.T. returns to earth, reunites with grown-up Elliott in new ad Don’t miss out on the latest news and information. Nonong Araneta re-elected as PFF president Fire hits houses in Mandaluyong City MOST READ Read Next LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Frontrow holds fun run to raise funds for young cancer patients Kammuri turning to super typhoon less likely but possible — Pagasa Marck Espejo led Ateneo with 16 points while Gian Carlo Glorioso added 11.Arjay Onia and Raymark Woo had eight points apiece to lead La Salle.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutIn the first game, National University tripped University of the Philippines in four sets, 25-13, 24-26, 25-15, 25-17.The Bulldogs improved to 3-2 to stay at third place while the seventh-seeded Fighting Maroons slipped to 1-4. Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:59Sports venues to be ready in time for SEA Games01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games
Sachin Tendulkar is not known for showing his temper or angry reactions on the cricket field, but at home he is a different person.Many a time, his mother and wife are at the receiving end of his occasional outbursts, the batting maestro himself revealed at a function in Mumbai on Sunday evening.Speaking after releasing a collection of poems penned by his brother Nitin and a CD containing Marathi poems written by his father late Ramesh Tendulkar, the champion batsman said sometimes he does get angry on the field.”But you have to control your temper on the ground as you are representing India. Sometimes I take out frustration in the dressing room. Many times there are situations when decisions go against you and the match is lost. It has happened many times, but I don’t need to take the name of umpires,” the 37-year-old veteran of 177 Tests said.Asked whether he fears his mother or wife’s temper, the master blaster said actually they fear his anger.”I don’t react on the ground. But I give vent to my feeling at home.”Tendulkar, who at times became emotional, recalled his formative years in Shardasram School at Dadar and thanked his aunt and uncle with whom he stayed for a few years.”I would stay with my aunt and uncle at Shivaji Park when I was in VIII standard as otherwise I had to change two buses in the morning to reach the school from my residence at Bandra. Going to school and practicing cricket was tiring.”I used to get exhausted sometimes and sleep without taking food. I will never forget what they did for me. They fed me while I felt sleepy and also massaged my feet. I take this opportunity to thank them,” he said in an emotionally-choked voice.Responding to reports about his proposed sortie in Sukhoi as mooted by Indian Air Force, Tendulkar said it would be a great honour to fly in the fighter jet.”I have a passion for speed. In 1996, I sat in a fighter plane in South Africa. I will definitely fly in Sukhoi. It would be an honour,” he said.Asked whether he felt like writing poem while watching stylish batsmen V V S Laxman and Brian Lara in action, Tendulkar said, “I think their batting is poetry in motion itself. You just sit back and enjoy. But the most important thing I want to say is that I am son of a poet and also brother of a poet.”advertisement- With PTI inputs
After IAS officers and Delhi Police bosses, the assets of the country’s top snoops working in the highly-secretive, Intelligence Bureau (IB), are out in the open.The home ministry on Thursday disclosed that IB chief Nehchal Sandhu, among the country’s senior-most IPS officers, has declared to the government that he owns a house in Chandigarh.Sandhu’s declared that he inherited this house from his father, who had purchased the same in 1985 for Rs 5.5 lakh. But IB special director Ajit Lal, virtually the number two in the organisation, owns as many as six properties. He has disclosed to the government this year that he owns a DDA flat in Vasant Kunj, a flat in Gurgaon, a flat in Noida, which he purchased for Rs 55 lakh, another flat and a house in Ranchi and a plot of land in Rishikesh.Another senior officer working as IB special director, Yashovardhan Azad, declared a flat in Patna and another house in Delhi’s Patparganj area. Azad also has two plots of land, one each in Jabalpur and near Bhopal. Azad’s batch-mate from the 1976 cadre, Ram Niwas Gupta, is also serving as IB special director presently. His assets include a flat in Indirapuram, Ghaziabad, for which he took a bank loan and pays an equated monthly installment (EMI) of Rs 17,650. Gupta also owns a plot in Greater Noida.Rajatava Bagchi, who recently retired as IB special director owns four flats – three in Kolkata and one in Jaypee Greens, Noida.For more news on India, click here.For more news on Business, click here.For more news on Movies, click here.For more news on Sports, click here.advertisement
There has been a lot of discussion this week in the A-List blogs about the role of a PR firm within the world of inbound marketing and social media. I have been thinking about this for a while, both as a blogger (who is now getting pitched by PR firms), an active social media person, and a client of a PR firm – and part of a company that has a strong presence on LinkedIn (group with 7,000+ members), Facebook (over 600 fans) and Twitter (still growing, but employees like me have 100’s of followers). In fact, I have been asked to speak on this very topic at the upcoming Worldcom conference in Montreal (a conference of hundreds of PR firms).Changes Challenging the Value of a PR FirmDirect Relationships – Does the media expect direct relationships with the company (through social media) rather than having the PR folks as a “go-between”? If so, can the PR Firm play a role at all?Speed of Publishing – The old world had quarterly or annual editorial calendars. Now A-list bloggers decide what to write that morning while having a latte in their robe in front of their laptop. HubSpot has gotten coverage within 50 minutes from ZDNet because I responded to a question on Twitter from a blogger. When the time between idea and article can be 30 minutes, can a PR firm really help a client get coverage?Approachability of Media – The media today are really pretty approachable, unlike the old days where it was hard to get a meeting with a writer for the Wall Street Journal, today you can follow the key media players on Twitter, be friends on Facebook, comment on their blog, etc. So, if the relationships are easier to formulate today, what’s the value of a PR firm?To review some of the discussion going on right now, Steve Rubel at Micro Persuasion thinks that PR firms need to adapt, because bloggers and “new media” people want to “discover news for themselves” and not be pitched by PR folks. Michael Arrington at TechCrunch says that “PR as a profession is broken”. Ouch. Mark ‘Rizzn’ Hopkins from Mashable says those who “position themselves in the mindset that they aren’t gatekeepers for information but connectors for entrepreneurs and resources for journalists” will be a productive resource for their clients. Robert Scoble from Scobleizer thinks that “there’s no reason to go crazy with a PR firm if you build something that people want.” And Todd Defren of PR-Squared posted a response (including a video of me). But probably the best summary and comment on the debate (besides this article of course! 🙂 comes from Marshall Kirkpatrick at ReadWrite Web who summarizes his article with “Is it worth the expense and loss of direct experience for many startups to hire PR people? It probably is.” How a PR Firm Can Provide Value TodayResearch – You could spend the time finding the best 100 bloggers who write about your specific niche, but having someone else do this for you can save time, especially if they do it for a living and have access to tools to make it easier and faster. Same things goes for researching conferences, events, speaking opportunities, awards, etc. HubSpot has won a ton of marketing awards, and for most of them our PR firm found them and did everything for us.Training – Few people are social media and blogging experts, and if you hire the right PR firm, they can help bring their expertise into your company. Don’t let them do everything for you, make them train and educate your marketing team (not just marcom, product people too!) and executives about social media, blogging, how to comment on blogs, how to use Twitter and Facebook, etc. Inbound Marketing relies on using your entire company for marketing, and teaching people how to do it can be a great way for your PR firm to provide value. Even though we think we know a lot at HubSpot, our PR firm has taught us a thing or two and we’ve tried some new stuff based on their suggestions.Create & Publish Content – PR folks are experts at writing, and increasingly audio and video too. Your PR firm can help you figure out how to take your boring company announcement and craft it into an interesting story, even if it is not for a news release, it can be just for your company blog. Your PR firm can also interview employees, customers and others and post videos on your blog or website, etc. They do this stuff all the time (if they’re good) and might be able to do it better and faster than you can. Our PR firm has written more than press releases for us – they don’t write for this blog – but other stuff has been helpful.Pitching / Relationships – There are some times when a PR firm does have relationships you don’t have, and times when that makes sense. A lot of these relationships might be “old media”, but old media is still important to a lot of companies. For instance, Business Week, Inc Magazine, and others will probably only cover you twice in the next 5 years (if you’re lucky), so does the writer really want a “relationship” with you. Probably not. But a PR firm brings lots of different clients to the table, and having a relationship with the PR pro might make sense for the writer. Our PR Firm is really completely responsible for our relationships with print media. We just don’t interact with those folks much ourselves.Monitoring – Good PR folks will do a great job of monitoring all the right blogs, social networks and other conversations for relevant information. They then should email you and tell you to respond, comment, or react on your blog as necessary. Even if you have a ton of RSS feeds, alerts and more set up, you might miss some things. Our PR Firm doesn’t send us too much in terms of monitoring because we use lots of tools (including HubSpot software) to monitor things ourselves, but about once a month they send something I missed, and it’s usually good. But, we have about 10 people actively monitoring 100’s of blogs and 100’s of search feeds daily (not kidding, the joke is that we consume 40% of the Internet on a daily basis). I bet that your company has way fewer people in your company doing this stuff, so your PR firm will provide tons more value here.Beyond these points, I also think there is something to be said for the ability for a PR firm to relatively quickly ramp up your capabilities, whereas if you were doing things internally it might take a lot longer to find and train a productive internal person. Don’t take this as a glowing recommendation that everyone should go out and hire a PR firm today. But, I also don’t think they should be swept under the rug as useless – there is a lot of value a PR firm can provide in the right circumstances for the right client. As always, understand what all your possible tools can do, then choose the right tools for the job. A PR firm might be one of those tools.Here is some more of my thoughts on video: Note: HubSpot is a client of Shift Communications, and we’re happy with what we have accomplished working with them over the past year. But we also talk frequently with them about how to make the relationship work best for both of us. I recommend all companies do that with your PR firm. Maybe this article can be a starting point for the conversation with your PR firm.What do you think? What is the role of a PR firm today? Leave a comment below and let’s discuss. Public Relations Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Aug 13, 2008 6:44:00 PM, updated March 21 2013
. Here’s an example of how you can do research to work out link strategy using HubSpot. how to go about building links – directories, networking and creating remarkable content that people will link to – you may not know what sites to target for inbound links. SEOMoz’s LinkScape First, A Quick Refresher on Inbound Links Originally published Nov 30, 2010 8:00:00 AM, updated October 20 2016 That little “spying” activity gave us a lot of insight into how the concrete business is doing and where there might be some opportunities to seek additional inbound links. Next steps would be to do a little research about each interesting source of links and determine what they want for a link. Links that you don’t have to share. Third, What Do You Do With That Research? Or, is it a business that you may already be networking with and you can find out if there are any opportunities to share content or promotions to help each other out with relevant links. Search engines give a page only a certain amount of credibility. This credibility or “link juice” is split up among the links coming from that page. That means you get a lot more value from an inbound link that is a story just about your products or services than an inbound link that lists you as one of ten hyperlinked companies. Links with relevant text descriptions. and In this example, you see the inbound links for a concrete countertop company. 67 total links with an average of a “low” link grade. Logically, you should start with what and who you know. Make a short list of trade publications, blogs and contacts in your network who might be good candidates. Now, don’t stop there. Links from high authority sites. Link Building Now that you know what you are looking for in an attractive inbound link, you need to figure out WHO you’d like to link to your site. That means some combination of industry relevance, high authority and the ease with which you can get in touch to share content that is link-worthy. Wow, comparatively speaking, our concrete countertop guy is doing great – he has a lot more links (60+ vs. 10). But maybe there are still some ideas for him here. Looks like the Better Business Bureau link could be of value, as could concreteideas.com and thebluebook.com which look like listing services. Add these to the list to investigate. integrated marketing software Let’s check out the competition to find out. Here’s another local competitor. Next, let’s pick a more ambitious competitor. Looking at someone in the concrete business that has national exposure, we can see what Cheng Concrete Exchange is up to. Turns out there are a few tools on the market to help you even further. Tools like Search engines recognize which words are hyperlinked and give value to those words. Therefore, if someone hyperlinks to your golf school and they hyperlink the text “the program” instead of “golf academy,” you are missing out and you should politely ask the linker if they wouldn’t mind shifting the link to the more SEO-friendly text. Most of the time they are happy to help. Second, How Do You Research Inbound Links? both provide this functionality. HubSpot also provides link research tools as a part of our If you’ve read a bit about search engine optimization (SEO), then you know that attracting lots of high quality inbound links is one of the most effective ways to build authority and improve your rank online. Even if you know An inbound link is a hyperlink on someone else’s web site that includes the URL for a page on your domain. Inbound links vary in quality and usefulness based on the originating site’s own authority, how many other links originate from that page and the actual text that is hyperlinked. What you want most are: Prioritize that list and start working away at it one link at a time. You’ll find that online authority and the resulting search results improve over time and the best benefit – the more people find you, the more they link to you, creating a virtuous cycle of link building that will be really hard for your competition to beat! Is it a member directory that you pay for? Is it a content centric site that might let you post a guest article? Topics: Yahoo Site Explorer Wow. They are a national outfit and it shows – they have hundreds of inbound links, many of high quality. This is a treasure trove of link opportunities to research further, looking for either personal connections or maybe sites that love to link to award-winning products, great content or customer stories. What does that really mean? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Getting a link from the New York Times has much more value than a link from my personal blog. Just like a personal introduction from your dearest friend has more value than an introduction from a distant acquaintance.
For marketers, Reddit has a lot of things going for it: most notably, an audience that’s both young and huge. Last month, Reddit drew 71 million unique visitors who viewed 4.8 billion pages. Their big challenge, however, is to find a way to make money from that audience without driving it away. Lately Reddit has been experimenting with a new sponsored content campaign in which Reddit creates original video content based on ideas generated by Reddit users. The program has won praise from Edelman content chief Steve Rubel, who writes in AdAge, “The internet isn’t TV, and Reddit knows that and has an approach to original content that might just work if it can stick to what made it a success. Reddit knows that the best way for marketers to get involved is not just through content, but conversation.”The first attempt in content creation is “Explain Like I’m Five,” a series of videos inspired by a subreddit of the same name. (A subreddit is what Reddit calls a topic-specific domain. There are about 5,000 active user-generated subreddits on Reddit.) The videos are sponsored by DonorsChoose, a charity that helps teachers get supplies for their classrooms.The video series, which takes complex topics and explains them to 5-year-olds, is hosted on Reddit’s YouTube channel, aggregated on the DonorsChoose website, and promoted on the ‘Explain Like I’m Five’ subreddit — in an effort to motivate Reddit users to donate to the charity. Reddit even asks its community to contribute ideas for scripts for new videos. Here’s one video:Reddit is trying to identify other subreddits that could lend themselves to being turned into original programming. Next up for a video treatment is a subreddit called “Crazy Ideas,” says Reddit General Manager Erik Martin. Martin says that, for now, Reddit sees the idea as experimental and isn’t selling it in a big way. “There are maybe a few brands we would work with. But it needs to be the right idea and the right sponsor,” he says.As Rubel points out, Reddit’s challenge will be to add mainstream advertisers to its mix without losing its edge and turning off its audience.To be sure, this is the same challenge most user-generated sites confront as they try to attract advertisers (e.g. concerns about porn on Tumblr, or the recent scandal where advertisers suspended Facebook campaigns because of offensive content). But even in the anything-goes world of user-generated content, Reddit pushes the limits. The site contains a huge amount of stuff that could be called “not safe for work.”The trick — for Reddit and for marketers — will be to reach the attractive parts of the Reddit universe and steer clear of the less savory elements. Whether it can be done remains to be seen. Martin points out that “the vast majority of content on Reddit is [safe for work],” and that advertisers can target content that’s safe and be sure that their ads will not run next to racy content.Also, keep in mind that getting in early will have an extra benefit — your brand could get pulled along in all the coverage about the Reddit program. DonorsChoose got mentioned in the Steve Rubel article in AdAge, and this one here on the HubSpot blog, as well as here on a teaching blog, here on Entertainment Weekly, and here on Mediabistro.Thoughts on Reddit’s new sponsored content program? Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jun 4, 2013 4:00:00 PM, updated February 01 2017 Native Advertising
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 8, 2014 2:00:00 PM, updated February 01 2017 Storytelling Topics: The internet is a busy, busy place. Every day people all over the world are publishing more and more content — and somehow you’ve got to make your content stand out from it the rest.Luckily, there are lots of ways you can try to get noticed online. Maybe you decide to game the system with Upworthy-style headlines. Or maybe you offer search-engine friendly content. Or maybe you develop a passionate, engaged community that shares all of your content like crazy. Or maybe, you tell great stories that make people come back again and again and again. If you decide to do that last option — tell great stories — and need some help getting started, check out the infographic below by LookBookHQ and Beutler Ink. Keep reading to discover some compelling stats about how people consume content online, and get some tips for using storytelling to make your content stand out.How Use Storytelling to Cut Through the B2B Content Clutter Save Save5 Tweetable Takeaways”79% of people scan the web instead of reading word by word.” “Professionals spend 51% of their time managing information instead of acting on it.” “Every 60 seconds, 700,000 Google searches are performed, 60 hours of video are uploaded to YouTube, and 168 million emails are sent.” “Blog posts with videos are linked to 3X more than text-only posts.” “90% of surveyed professionals admit to having thrown away information without reading it.” How do you use storytelling in your marketing? Share your experience with us in the comments.
Manchester United registered an unlikely comeback victory over Juventus in Turin to stun the home fans on Wednesday, a turnaround that began with a sumptuous free kick from Juan Mata.Juventus missed an awful lot of chances to put the match to bed but Cristiano Ronaldo scored a brilliant volley in the 65th minute and it looked like the Portuguese star will come back to haunt his former club once again but Mourinho’s late substitutions worked wonders.Mourinho’s United looked absolutely toothless in attack till Mourinho brought on Mata, Marouane Fellaini and Marcus Rashford to inject fresh vigour into the side.It turned out to be a night of a famous and epic United comeback as Mata’s free kick in the 86th minute, coupled with a scrappy own goal off Alex Sandro boot kept United’s Champions League fate in their own hands.Competition organisers UEFA later credited Juve defender Leonardo Bonucci with the goal, which meant United became the first English team to beat Juventus away from home in 15 years, when a previous United team, inspired by Ryan Giggs, won 3-0 at the old Stadio dello Alpi in 2003.There’s just something about Turin! #MUFC #UCL pic.twitter.com/MM0TstEZpZManchester United (@ManUtd) November 7, 2018The win means United are second in Group H with seven points off four games while Juventus are still on top with nine points in as many game. However, Juventus failed to seal their place in the next round because of the loss. Valencia on the other hand are third with five points while Young Boys are all but out having bagged just a single point in four matches.advertisementDefeat on Wednesday would have likely obliged United to beat Young Boys at home and Valencia away to qualify. Now they can seal qualification for the last-16 with a victory against the Swiss side if Valencia fail to beat Juventus in their next fixture.”We thought we were going to have two finals to play. Now we have one final. A win against Young Boys could do it. Let’s hope we can qualify,” Mourinho told reporters.Despite the fact Juventus had squandered so many chances to score, the coach also insisted his side had played well.”I’m really proud of my boys because their performance was really good. Juventus had one opportunity in the first half, but everything was under control,” he said.”Even if we had not been handed victory in the end I would have been pleased, because we played very well.”Also read – Champions League: Group C wide open as Red Star shock Liverpool, Napoli and PSG draw 1-1Juve manager Massimiliano Allegri cursed his side’s inability to see out the game.”It’s a disappointing defeat, because the team played well. We need to improve our finishing, because we never manage to finish games off when we’re in control,” he said.Juve’s dominant performance at Old Trafford two weeks ago appeared to underline the current gulf in class between the two European greats, which was also reflected in their respective domestic results: Juve are riding high, six points clear at the top of Serie A, while United are seventh in the Premier League.Juve began strongly and almost went ahead when Sami Khedira side-footed a cross from Ronaldo against the far post.The Italian champions again struck the woodwork in the second half when Paulo Dybala clipped the crossbar from outside the area, and there was more than an air of inevitability about Ronaldo’s deadly volley, created by a classy chipped pass from Bonucci, which broke the deadlock.This time there was to be no muted celebration from the Portuguese who lifted his shirt to flex his chest muscles before high-fiving team mates. Cristiano Ronaldo scored his first Champions League goal for Juventus on Wednesday. (AP Photo)He could hardly have envisaged the stirring comeback his old side would later conjure, which ended with Mourinho being booed off the pitch after appearing to taunt the home fans.Also read – Champions League: Barcelona through to knockouts despite draw with Inter MilanSOLER STARS AS VALENCIA BOOST LAST-16 HOPESValencia’s Carlos Soler had a hand in all three goals as they beat Young Boys 3-1 in the Champions League on Wednesday, boosting their last-16 hopes with their first home win of the season.The La Liga side have been struggling domestically and sit 15th in the league, but they gave their home fans some cheer with a comfortable Group H win over the Swiss, who finished with 10 men after Sekou Sanogo was sent off late on for a high tackle.advertisementValencia’s joy, however, was somewhat tempered by a surprising result in Turin where Manchester United came from behind to beat group leaders Juventus 2-1.Stronger together pic.twitter.com/r3axhSVNOKValencia CF English (@valenciacf_en) November 7, 2018Valencia, who briefly occupied second spot, are third on five points ahead of their own trip to Italy later this month.The Spaniards took the lead after 14 minutes at the Mestalla when Soler surged through on goal and saw his angled chip come back off the post to be put in by Santi Mina.Young Boys struck back in the 37th minute when Roger Assale took a quick, clever touch in the box to put the ball on his right foot and drove it into the far bottom corner.They were level for only four minutes, however, as Mina got his outstretched foot on to a cross from Soler, who finally got on the scoresheet to wrap up the win 10 minutes after halftime with a low strike from the right of the area.Marcelino’s side trail second-placed United by two points and travel to Juve knowing they must get something from that game as the Premier League side will be heavy favourites to beat the now eliminated Young Boys at home.(With Reuters inputs)
2017 marks the second act of inbound marketing. Are you ready? Don’t forget to share this post! 2016 marks HubSpot’s 10th anniversary. When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution — it was a revolution. Instead of big brands beating small companies with expensive TV commercials, massive billboards, and other types of outbound campaigns as a foregone conclusion, content and search marketing equalized the playing field. Marketing became much more about the width of your brain than the width of your wallet.Fast forward to today. While the fundamental tenets of inbound marketing still ring true, many of the specific channels and methods prospects are using to find, evaluate, and purchase products are different than 10 years ago.Even the supply and demand dynamics have changed. In 2006, prospects had an average of four to five choices for any product or service they were looking to purchase. In 2016, I’ve found that that number has spiked to approximately 14 or 15 different vendors — and this holds among most industries. Choices that once occupied a few inches on a shelf at a retail store now expand endlessly on the infinite shelf of ecommerce sites.Supply is way up, and demand is relatively flat. The increased competition means understanding how your prospective buyers research and buy is even more critical.I’ve spent the last year studying the changes in prospect behavior, and I’ve come to the conclusion that we’re looking at another revolution — which heralds the second act of inbound marketing.Here’s what that means for you, your prospects, your business, and your 2017 marketing plan.The Second Act of Inbound MarketingHow to Get Found in 2016 (or, Why Google Is Now Ask Jeeves)Back in 2006, Google helped buyers find the answers to their questions by serving up links to relevant information. Increasingly today, there’s no click needed — Google just gives searchers the answer directly through a rich answer box. The numbers vary on this but research has found that between 20 and 35% of searches performed today result in a quick answer box populated on the SERP itself.Need an answer fast? Just ask. That’s right, Google has finally fulfilled the original Ask Jeeves promise. In our own research we’ve found that clickthrough rates from these answer boxes are also higher than traditional links. RKG Merkle saw a 516% increase in sessions when a client’s page captured the snippet box.To adapt, companies should start to create content not just intended to rank in search, but also to be pulled into Google’s quick answer box, and educate your buyer directly on the SERP. Here’s a blog post on how to do this.Quick answer boxes are not the only way Google is changing. Ten years ago, paid AdWords results took up about 50% of the screen “above the fold.” Today, because of a layout shift Google introduced earlier this year, AdWords ads have moved from the right column to the center and take up nearly 100% of the “above the fold” space on both desktop and mobile.All of which means: If you have the budget, it’s worth integrating ads into your inbound strategy. But how do you run ads in an “inbound” way? Well, bad ads are still useless. If you have a piece of content, however, that’s taken off organically, that’s a good indication it could be even more useful if amplified by some paid budget. I’d suggest using your ad budget to boost quality content that has already done well on social media.Speaking of social media, Facebook’s Lead Ads product, which enables buyers to complete a form directly in their newsfeeds, is opening up new opportunities and levels of transparency into an ad campaign’s effectiveness. Whereas once we had PPC, we’re now seeing the early days of PPL: Pay Per Lead.The ad industry is at a significant precipice. On the one hand we’re seeing a drastic rise in usage of ad-blocking technology; according to the 2016 State of Inbound report, mobile ad blocking has increased 90% year-over-year. On the other, ads are getting more space in search engine results and offering better clarity around their cost per lead ratios. All of this will inevitably influence the way prospective customers find your company.How to Create Compelling Content in 2016 (or, Why the Silent Movie Is Back)The way people find answers and discover companies is changing, but so is the format of content itself. Here’s what I’ve noticed about the types of content working well today.In short: Reading is out, watching is in. Ten years ago, the power content marketing move was search + written content. Now, it’s social media + video content.And these aren’t the hyper-produced, long-form videos from years past. The marketing teams winning the video game today are mastering live, off-the-cuff video. Additionally, Charlie Chaplin would likely raise an eyebrow to learn we’ve tƒurned away from talkies: A full 85% of videos today are watched without audio.Increases in mobile usage have fueled much of this growth in video popularity. For content marketers, the takeaway here is simple. While text is still important, you may want to stop looking for that next blogger, and start looking for a video producer. At least 50% or more of your marketing content next year should be in video format, either hosted natively on social or created with social distribution in mind.The other thing to know about content consumption is much of it is now happening away from the bounds of your website on social media. Social media has evolved from a promotion channel alone to a platform for content. Buyers aren’t just stopping by social media sites during work breaks anymore — they never leave.Facebook in particular has started to dominate how we spend our free time. Four of the apps consumers use most — Facebook, Instagram, Messenger, and WhatsApp — are owned by Facebook. Today’s buyers are plugged into Mark Zuckerberg’s universe all day long. If you’re not meeting them there, you risk losing them.How Buyers Buy in 2016 (or, Why Uber Wrecked Your Website)Ten years ago, your website augmented your sales rep. Buyers would browse the website to get the basics, and then hop on the phone with a salesperson to get into the nitty gritty.Today, it’s the opposite: Your sales rep augments your website. Buyers want a self-service experience, making a purchase directly onsite or contacting Sales when they’re ready, not the other way around. Indeed, only 19% of buyers in a HubSpot Research study said they wanted to talk to a salesperson during the “awareness” stage of their purchase process.And the website of 2006 won’t cut it. Your prospects have been trained in every industry to expect automation, personalization, and self-service. They have been spoiled by Uber to expect a consumer-grade, on-demand buying experience. A website that doesn’t enable viewers to get on-demand information or instantly chat with Sales or Support frustrates your buyers and will send them into the arms of your competition.Throughout the entire buying process — from your ads, to your website (mobile and desktop), to your live chat service — buyers expect personalization. They expect you to remember them, give them fantastic service, and enable them to serve themselves through automation.My Advice For Marketers in 2017 and BeyondHere are the four things I think every marketer should do next year:Invest in video. Diversify your content playbook to include social + video in addition to text + search.Live in social. We’re not B2B or B2C marketers — we’re business to human marketers. Humans live in Snapchat, Instagram, Messenger, and a host of other social apps. Find them there.Accelerate your content. Combine content marketing and paid marketing. Repurpose your most successful content for multiple channels and boost it with budget.Automate your buying process. Buyers expect to be able to buy on their timeline with either minimal or no human contact. Topics: Inbound Marketing Originally published Dec 14, 2016 8:00:00 AM, updated February 01 2017
For more ideas on safeguarding your website for search engine optimization, read our blog posts about white hat link building tactics, blog post content ideation, speeding up your blog, and more.How are you changing your SEO strategy in 2017? Share with us in the comments below. Google Updates 4 Ways Marketers Can Strengthen Their SEO Strategy in 20171) Diversify your traffic sources to keep earning visits from Google.Fishkin encourages a distributed content strategy designed to help you earn traffic from a variety of different sources. This approach ensures that your traffic numbers aren’t entirely contingent on people directly searching for your brand name.Video marketing is an engaging content format that can diversify traffic. For example, Moz videos are published on Wistia first, then on YouTube. This multi-channel strategy allows them to generate traffic from different sources. In the same vein, written content can be published on blogs, LinkedIn Pulse, and Medium publications. However, it’s important to tailor your content to different audiences where they consume content, whether it’s on social media or YouTube or guest posts on other blogs, to keep earning traffic and links from a variety of sources in Google search.2) Evolve your keyword targeting strategy.There are many new elements on Google search engine results pages (SERPs) that make it harder to generate clicks. With Google’s Answer Box and Carousel search results, there is less real estate on Google’s search engine results page than ever. Check it out below — if you Google the term “blog,” a large portion of the page is taken up by Google Ads, news stories, and an Answer Box:Because Google’s real estate is this competitive, it’s harder to get onto page one of the search engine results page, which is proven to have higher clickthrough rates than other results. In fact, did you know that the first position in Google gets 33% of search traffic?The solution? Changing your keyword targeting strategy so your content is better geared toward the changing ways people are searching on Google. Use keyword research tools such as Google AdWords and HubSpot’s Keywords App to determine the long-tail, conversational keywords your audience is searching for. Then, plan a blog post strategy based around topic clusters so your website is more likely to rank higher in Google search results.3) Invest in a link building strategy that can scale.Inbound links pointing toward your website give it massive levels of authority in search engines, so link building is still an integral part of your inbound marketing strategy. Fisher says that, in order for link building to be successful, you need several elements: link goals, a strategic approach to achieving them, tactical initiatives, and metrics to track. Link building takes a long time to show results, so there is usually a significant time gap between when you start experimenting and conducting initiatives and when you see the benefits of your efforts.For that reason, SEO marketers need to balance their efforts between long-term investments and short-term hacks so you’re constantly generating links while investing in the future health of your site’s inbound link generation. You’ll want to make sure that these approaches are white hat link building tactics that offer a benefit to your site and sites linking to you, and not spammy tactics that can hurt your site.Long-term investments have high upfront costs and are slower to return on their investment, but they earn links while you sleep and don’t put you at risk of any spammy behaviors. These tactics primarily consist of publishing high-quality content and promoting it in hopes that other sites will link to it. Short-term hacks can show results more quickly, but these strategies can sometimes be viewed as spammy. Such tactics include guest posting and sponsored content.With a balance of long-term and short-term strategies, you’ll be able to ensure your domain’s authority immediately while you work to build up your blog to the point where it is newsworthy and linked to organically.4) Increase searcher engagement with your content.With the introduction of RankBrain, Google’s new machine-learning algorithm that helps determine search engine rankings, how the searcher interacts with Google is now being weighed as one of hundreds of ranking signals. While Google is still figuring out how RankBrain operates themselves, but metrics such as clickthrough rate and time on-page already contribute to how high (or low) your site ranks in Google.Here are strategies to think about in order to amp up your site if RankBrain starts to play a greater role in SEO:Think about all of the questions your audience is searching for answers to, and not just individual keywords.Prioritize user experience and consider amplifying or redesigning your website so that it answers multiple search queries and visitors will stay on your site for longer.Design your website so that it delivers content quickly and beautifully across multiple devices.Remove features like pop-up ads that discourage users from reading or returning to your page.Most importantly, invest time and resources in publishing authoritative, comprehensive content that your audience will read and share again and again.What’s Ahead in SearchFishkin believes that the name of the SEO game is engagement. “If you deliver dramatically better engagement than your competitors,” he explained, “they will be hard-pressed to catch up with you in SERP.” We already know that Google has changed a lot this year, and will most likely keep changing in the next year, so it’s important to get a plan in motion now for search engine optimization and link building strategies to propel your site’s growth. Watch Fishkin’s INBOUND talk in full below: Topics: Originally published Jan 26, 2017 8:00:00 AM, updated February 01 2017 Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with.Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads, and removed right-side ads. What do all of these changes have in common?Google has been making changes to its algorithm, search engine results pages, and policies based on user behavior and preference. They’re observing what users are doing and making the search engine work more intuitively for them. This is great for the frequent Google searchers in all of us — Google processes more than 2 trillion searches per year — but it can make it challenging to adapt your strategy and achieve your SEO goals.Access Now: 22 SEO Myths to Leave Behind This YearAt last year’s INBOUND event, Moz Co-founder and former CEO Rand Fishkin unpacked the ways Google is changing and what marketers and SEO pros can do to improve their results in 2017.SEO can be confusing. Listen as HubSpot’s own Matt Barby and Victor Pan clear things up: Don’t forget to share this post!
Originally published May 30, 2017 8:00:00 AM, updated October 08 2019 8 Rules for Communicating With Your Boss1) Start with the bottom line.I asked Kranz what he thinks is the most effective way for your marketing team to talk to you.Start with the bottom line. When you speak in hyperbole you end up telling a story that eventually gets to the bottom line. Start with, ‘we are getting 50 more leads and here is why…’ and avoid, ‘So I ran an email campaign and a PPC campaign and had HUGE success. We are now getting 50 more leads.’ When you start with the bottom line, I am in a position to then ask appropriate questions like, ‘How did that happen?’”What does this mean?Don’t beat around the bush. Your boss is a busy person and you need to respect that. Give her the point of your discussion first, then go backward if questions are proposed. This will keep your communication streamlined and focused.2) Speak in numbers.I asked Kranz if he prefers the bottom line to be in numerical or qualitative data, and if he prefers to hear about the bottom line or have a document or graph to guide the information.I prefer numbers over words. A lot of CEOs are numbers-driven. Visual data is much quicker to digest, so if information can be visual, please make it so. If you give us a spreadsheet, we’re happy, but if you give us a paragraph to read, it can be left open to interpretation.”What does this mean?Numbers are powerful because they can communicate success (or problems) at a glance. Use them to your advantage when communicating with your boss — numerical data speaks for itself.3) Schedule when you communicate with your boss.Next, I asked Kranz if he prefers discussions with his marketing team to be scheduled in advance.It’s best to schedule a meeting with me. That way, I can plan for our discussion and focus. You don’t want my mind to be elsewhere, and if our discussion isn’t scheduled, then you’re most likely going to end up interrupting my workload, which is inefficient for both of us.”What does this mean?We all can attest to the fact that writing back and forth via email can get messy, so try not to fill your boss’s inbox with email after email from you.Instead, schedule meetings with your boss to avoid messy lines of email communication and walk-in office interruptions. This will help streamline your communications and save valuable time.4) Establish the that you have certain “rights” to communication.I asked Kranz if he limits the number of employees that he communicates with directly.Right now, I speak directly with everyone at our agency because there is only a handful of us, and that’s how our business model works. At companies I have been a part of in the past, with more than 50 employees, I would scale down my communications to about seven people. There isn’t a rule for it, it was just more effective that way.”What does this mean?Do you have the right to speak with your boss? Of course — we all have that right. But that doesn’t always make for effective communication.If you have concerns you want to address with your boss, but you’re not the main point of contact with her, you should bring your concerns to your direct supervisor. This person will address your concerns with you, or take it up the food chain to your boss.5) Communicate the anticipated results and next steps of your plans to your boss.Next, we chatted about how Kranz wants to discuss future plans and goals with employees.Always be able to tell me where we are, where we’re going, and how we’re going to get there. If we’re at point B and you want to get us to point A, then tell me how you plan to do that, and what will happen once that step occurs. Communicate the results of your plan and what the next steps are that I can help you with.”What does this mean?Communicate your plans effectively by addressing what the plan is, what the results will be and what the next steps are. If you bring these talking points to the table, you’ll be organized, and your plan will be well spoken for.6) Bring problems to your boss’s attention right away.If a problem emerges, Kranz wants his team to bring it to him right away.Come find me in person, because the problem needs to be addressed right away. Sending an email can delay my response time and doesn’t put us in a good position for a problem-solving discussion. Additionally, it’s smart to always bring at least one solution to the table. Never give me a problem without a solution, because then you’re just passing the buck.”What does this mean?Don’t skulk away when a problem pops up or a mistake occurs. Respond to it proactively, and don’t keep your boss in the dark. Communicate your own proposed solutions when you present the problem so you and your boss have a basis to start a problem-solving conversation.7) There’s a right time and place to promote your achievements.I asked Kranz how he prefers achievements and success be brought to his attention by direct reports.In a successful business, things are going well on a regular basis. If someone were to tell you every time something good happened, you would have someone running into your office all the time, because good news makes your business run. In my opinion, a monthly review of results would be best. It’s easier to digest these results as a report, too. During the review of results, your achievements should be highlighted. Weekly meetings are another good place for everyone to discuss their recent achievements.”What does this mean?We all love to brag about what we do well, but there’s a time and place to do it. Your work will speak for itself if you’re bringing in the type of results your boss is looking for. Then, you can get on your podium and share your achievements when you present reports to your boss or allocate time for success stories at the end of a meeting.8) All business-related topics are noteworthy.Kranz doesn’t believe there are any topics that would hinder effective communication between an employee and his or her boss.There’s nothing my team shouldn’t come to me with. We want to hear about how the team is working together and how your work environment is, so anything is open for discussion.”What does this mean:Speak to your boss about business topics that concern you, or any particular success-related stories. Communicating feedback on what is going on in your business environment is an effective way for your boss to see a full picture of the company from someone else’s perspective, so don’t hold back.Communication Is a Two-Way StreetEffective communication with your boss starts with you. You need to approach it a certain way for the conversation to be as productive as possible, so you can minimize the divide between executive and individual contributor perceptions across companies. To learn more about the global state of marketing and sales industries, download the 2017 State of Inbound report today.What are your strategies for communication effectively with your boss at work? Share with us in the comments below.Editor’s Note: This post was originally published in June 2014 and has been updated for accuracy and comprehensiveness.Want to learn more about office politics? Check out Want to Be Less Awkward Around Your Boss? Try These 11 Tips. Topics: Do you feel like you and your boss are on the same page most days of the week?If you nodded “yes” emphatically, that’s fantastic. But many readers might have a different opinion. In fact, a recent HubSpot survey revealed that while 70% of executives might reflect positively on their team’s marketing strategy, only 50% of individual contributors agree.As a marketer, it’s imperative to communicate effectively with your boss to avoid this executive divide. I wanted to create communication rules that all marketers can follow, so I went straight to the source for some answers and talked to my own boss.Download our complete workplace productivity guide here.I interviewed Rick Kranz about effective communication with his marketing team. He has more than 30 years of business management experience and was more than willing to share his opinions with us. Read on for his thoughts and key takeaways about communication strategies between managers and employees. 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Agency Process Topics: Originally published Aug 17, 2017 7:00:00 AM, updated August 17 2017 Picture this: it’s the end of the month, and some poor soul at your agency needs to put together the monthly marketing report for each client.He or she embarks on this mind-numbing journey by logging into every digital marketing service you use, copying the key data points, and entering them into your clunky marketing KPI spreadsheet.For other metrics that are too complicated to duplicate in a spreadsheet, they cut and paste graphs from different software into powerpoint, and try to craft a cohesive story even though each graph’s format is different. Finally, it gets pdf’d and sent over to the account manager who forwards it along to the client or presents it live.What a pain in the keister.But your client needs to know what you’re doing with their money. All those grueling hours are necessary … right?Most agencies see this type of manual reporting as a necessity, but, unforunately, the process is usually a negative experience for everyone involved:The account manager probably spent 4-5 hours creating the client’s presentation.As a result, your agency wasted hundreds of dollars making a report that’s hard to analyze.The client has a hard time understanding how your services contributed to their business.As you can see, a monthly metrics spreadsheet and powerpoint presentation is more hassle than it’s worth. It’s not a viable solution.You need to stop the madness!If you’re still cutting and pasting data and graphs into spreadsheets and presentation decks, there’s a better way. It’s called client KPI reporting automation.To step up your analytics and reporting game, you need to automate the busy work. Leveraging a process that can gather data for you will allow more time for analysis and less time on data collection.Fortunately, there are now a number of automated reporting tools in the market. And regardless of the one you choose and the digital services you provide, your rollout strategy will still be similar.Read on to learn the 11 steps for automating your client’s KPI reporting.Step 1) Identify your clients’ most important marketing tools.Make a list of digital marketing services across all client accounts. Then, decide which services and software hold the most crucial data for your agency’s and clients’ success.For example, if you offer inbound marketing services, you’ll probably need to track data from HubSpot Marketing, HubSpot CRM, Google Analytics, Facebook Ads, and Adwords.Since most agencies use a wide variety of tools, you probably won’t find an automated reporting software that pulls data from all your services in every single clients’ marketing stack. But you should be able to find one that covers about 80% of their tools.Step 2) Choose a client reporting tool that integrates deeply with your key services.After talking to hundreds of digital agencies about reporting tools, we’ve found there’s no perfect solution. The biggest issues? Being able to report the key metrics your clients need.With the boom in marketing and sales software, no single dashboard can pull all the data from every known system. But you should look for a tool that allows you to pull a variety of metrics from the services you use.For example, if you use HubSpot, there’s a big difference between a reporting tool that pulls 145+ metrics from HubSpot versus one that pulls just 11.You need to be really careful here.If a business intelligence software vendor doesn’t offer a full-feature trial that showcases its reporting capabilities, stay away.A free trial can also help you gauge the software’s user experience. Some of these tools can be really hard to setup and use.There are even tools that require developers, data analysts, and marketing wizards for it to work. That’d be a tall order for anyone to fill, especially if you work at a small agency.Here’s a list of important criteria to look for in a reporting automation tool:Do they automatically import data from your marketing software or do you have to figure out how to upload your data?Do they offer standard reporting templates for the tools you use?How easily can you build custom reports?How often do they refresh the data? Hourly? Daily?Do they offer special pricing for agencies?Can you brand the reports with your or your clients’ colors and logos? Can you change the domain name where your reports will be hosted?Do you need the tool to spit out a monthly report or offer real-time reporting, or both?Can you add your interpretations and recommendations next to the data?Do you want to view the data on your desktop, a TV in your offices, and your mobile phone? How will your clients prefer to view the data?Can you create separate accounts for each client?How long does it take to fully set up a new client account?I also recommend using B2B software review sites like AlternativeTo, Capterra, and G2 Crowd to add on to your list of criteria.Step 3) Make sure you and your client agree upon the most important KPIs.If you haven’t had an in-depth conversation with your clients on the KPIs that drive their business, now is the time. You do not want to build out a series of reports that get ignored.We recommend starting with their revenue goals and working backwards.This conversation should be an interview with the client. Start it by saying, “We’re revamping our reporting processes to be more focused on what’s really important.” This is a good time to show that you’re putting in the extra effort to drive their business forward.And by pursuing top-line revenue goals first, your clients will always look forward to seeing your reporting results.Step 4) Make sure your reporting tool pulls the metrics you need.This can’t be stressed enough.Imagine you want to increase your client’s leads from organic traffic. Think about all the metrics you need to track to support this goal. That list might include metrics from a Google Analytics segment for organic traffic, combined with contacts generated from search, which is measured by a smart list or a lifecycle stage from HubSpot.To really show your client progress, you should also report search data from MOZ, SEMRush, or Google Search Console.Now, think about if your chosen reporting tool can pull all these metrics?Your client may not be an expert in digital marketing terminology, so it depends on you to determine the metrics you pull.You should list out all the client’s KPIs, and form a hypothesis around the specific metrics you need from each service. This does not need to be presented to the client, but it will help you create a set of reporting templates that you can reuse with different clients.Step 5) Create standardized reports you can use for multiple clients.Be careful of creating customized reports for each of your clients. Creating templates that are reusable across a group of clients is a lot more efficient. You only have to build one and then you can reuse it as many times as you want.Every time you create a new template, ask yourself, “What other clients could benefit from looking at their data this way?”You can keep this process simple by grouping your clients based on their reporting needs and serving a customized template to each group.Usually, agencies show their clients top-of-the-funnel results first, then drill down further. If your client just needs reporting, though, stick to a high-level overview. If they need a deeper dive, go more in-depth.Step 6) Design metric-specific visualizations for each dashboard.Most reporting tools offer a selection of data visualizations like a number block, a line chart, a gauge chart, or a table. It’s crucial to choose the best way to visualize your data.For example, marketers should use a funnel or pipeline visualization to analyze a marketing and sales funnel.You should also think about how to categorize specific data. For example, you might want to group a line chart of keywords Google’s Top 3 from SEMrush, organic search traffic from Google Analytics, and leads from search from HubSpot onto one dashboard.Or you could display follower and comment counts from different social services like Facebook, Twitter, LinkedIn, and Youtube in another dashboard.This is the beauty of reporting tools: you can batch data from multiple services and compare them to each other. However, as an agency it’s your job, to formulate your reports in a clear way. Be careful not to overload your client with complex metrics.With automated reporting, weekly, monthly, and annual numbers are always available and you’ll be able to introduce all kinds of metrics that might confuse your clients.Remember, if the client can’t understand your data, you must present it in a simpler way.Step 7) Roll out your reports internally.Before you roll out your marketing reports to clients, show them to your account managers and service team. Some agencies make their account managers build reports. However, we’ve found agencies are much more successful when one of their team members builds out reports and then sends them to the account managers for review.Even though you should standardize your reports as much as possible, each client report requires some customization. Your account managers will most likely know what your client wants to see, so letting them approve the reports is crucial.Step 8) Position automated reporting as a benefit for your clients.Automated reporting saves you time, which might be the primary reason why you’re implementing it. Your clients also benefit from your ability to reallocate saved time towards analyzing and improving their numbers.You shouldn’t position its value proposition this way, though. Position it in a way that will help them understand how automate reporting directly benefits their business, rather than describing how benefiting yourself will benefit them too.A way you can do this is by positioning to clients as “real time reporting. Why is this effective? Being able to instantly access their campaign’s performance data is a benefit to them. And by transitioning to real-time reporting, they can:Monitor their results more closely.Ensure you’re achieving daily progress towards goals.Adapt your plan more frequently based on what’s working.Catch any issues (like getting zero clicks from a PPC campaign you just set up) before they affect the sales funnel.For more advanced clients who have larger traffic and lead volume, you can also position your new reporting process as a launching pad for more in-depth analysis of their marketing and sales funnels.Since you can analyze new data more consistently, you can teach all your employees (and clients) how to identify new opportunities for improvement from the data you already have or by using new tools.If you’re going to position it this way, make sure you can follow through on your promise. Consider proactively rolling out a new report to every client each month — like a “report of the month” update.Lastly, you can position your new reporting system as a better way to visualize data. Often times, agencies use a mix of KPI spreadsheets and cut-and-paste graphs from multiple tools, so each graph has its own color scheme, x and y-axis, terminology, and formatting.Scanning a deck with 30 unique graphs is cognitively draining for your client. Consistent visualization makes it easy for your clients to understand and draw conclusions from your reports.By using a centralized tool to view all your data, you can also synchronize data from different services to different time periods, as you can see below.Step 9) Determine a plan to regularly share results.Your reporting strategy should aim to update your clients, not overwhelm them with every little thing that happens over the month.If your client is pretty new to online marketing and doesn’t have a lot of marketing assets, anything more than a monthly review would inundate them. But if your clients have a large amount of traffic, leads, or ad budget, a daily review might be the right call.Most tools allow you to set up different reporting timeframes:Real-time or Daily: In addition to reviewing your data on your desktop or wall-mounted TVs, if your reporting tool has a mobile app, email or Slack notifications, you can send automated updates more frequently to internal team members and/or clients.Weekly: Weekly updates can also be mobile or email-based. Use this to make sure you’re not falling too far behind any monthly goals you’ve set.Monthly: This is your full monthly report. Use it for analysis, making recommendations, and interpreting your data.Quarterly: Use this report to propose new, big initiatives. Recap the progress from the last 3 months (or longer) and show your client how you can deliver even more value if they invest more in your agency.Step 10) Figure out which devices each client uses to view their reports.Some of your clients will be more excited about automated reporting than others. If they’re very data-driven, you can display their reports on an office TV. Or, you can allow clients to view reports on their smartphones. This allows them to constantly monitor their data wherever they go.We actually know of one agency who purchases a TV for their clients and actually hangs it up on their CEO’s wall.Other clients might want you to do all the analysis and prefer only monthly updates. In that case, just send them a URL to their report, tell them to bookmark it, and continue your monthly meeting cadence.Step 11) Set concrete goals with your clients.We’ve spoken with many agencies that set goals in the sales process but don’t revisit them with the client until contract renewal time.As a result, month six rolls around and neither the client nor the agency remembers what goal they set or why they set it. Don’t risk losing a client because you either found out you never actually hit the goal or the original goal became unimportant to them.Set goals inside your visualization tool, so that it plots your current performance against your goals.By entering your goals into your reporting software, it becomes significantly easier to review your progress during monthly meetings and adapt the goal or monthly plan with clear agreement between you and your client.Goals superimposed over performance data provides a monthly reference point. If you’re consistently hitting goals, you’re much more likely to upsell clients on new services or more of your current work. But, if your outstanding overachievement isn’t clear and obvious, it’s a lot harder to retain business.You can also use goals to hold your client’s sales team accountable too. You could be generating a ton of demand for your client, but without concrete goals, a dip in sales will likely get you the axe first and not their sales team.Closing ThoughtsWith the crap-work eliminated, your agency can spend more time combing through your client’s data for growth opportunities, impress them with careful analysis and data-driven recommendations, and become the trusted partners you aim to be.Ultimately, automated reporting will help your agency retain clients, upsell them, and boost employee satisfaction. Don’t forget to share this post!
Yurcich went on about his senior running back and the “two” in his newfound 1-2 punch in the ground game.“Physical, tough back who really overcame a lot of adversity this season, came back really strong from an injury, and has really produced in a big-time way, physical, punishing back that’s just really an all-around back that you never have to sub out in any situation.“He’s the man.”When Chris Carson came to Stillwater he brought lofty expectations, but ineffective play from he and the offensive line, along with some injuries hampered him in his first year-plus.But in the seven games since returning from an early-season hand injury Carson has been a man, amassing 453 yards and seven rushing touchdowns at a clip of 7.7 yards per carry.For his perseverance and huge rule in the Cowboys last six wins, Carson was voted a team captain by his teammates.“At first I was kind of shocked because there’s a lot of good players on the team that are deserving of that award,” said Carson. “I’m going to take advantage of it, and it’s a blessing, like I said.” While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. “Chris is exactly what we hoped he’d be.”Mike Yurcich was the front man for Oklahoma State’s offensive press conference on Tuesday in San Antonio. His charge? To open the media availability for OSU’s offense as they looked forward to Thursday’s Alamo Bowl against Colorado.His goal? To make a point of each of his players who graced the podium.He started with the two obvious choices, Mason Rudolph and James Washington, who mostly spoke about their decision(s) to return to Stillwater in lieu of the NFL Draft. He finished with the elder statesmen, red-shirt senior Austin Hays and red-shirt junior Zach Crabtree.But book-ended in the middle was the second-year player who will play his last game as a Cowboy on Thursday.
Mike Gundy, Mike Yurcich and QB1 Mason Rudolph chatted with us on Wednesday about the spring game and what the last month of spring ball has been like. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.
While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Hey, it’s the offseason … we have nothing better to discuss! On Tuesday I threw out the poll question of whether the 2011 offense or 2017 offense was more loaded. Carson and I discussed it more in-depth on the podcast on Wednesday, but I’m voting in favor of 2011. I’m in the slight minority, though, as 54 percent of you took this year’s offense.All of it sort of comes down to how you view the term “loaded” — this year’s team is probably deeper, but I trusted the top talent in 2011 more than I trust this year’s top talent. Joe Randle was better than Justice Hill. Justin Blackmon was better than James Washington. Brandon Weeden was better than Mason Rudolph. That 2011 team was legit.So again, quantity or quality? This year’s squad has a lot of both, but I think the 2011 team — especially on the offensive line — was just slightly better when it comes to the best players. If football was a 18-player game on offense instead of 11, I might have voted differently.Tuesday poll question: Which #okstate offense was more loaded?— Pistols Firing (@pistolsguys) May 16, 2017Comments from readers are below.JT: 2011. Better O-line, depth at RB, and a OC who coached with 2 middle fingers extended.Laith: Preseason, 2017. My guess is after this season is over and yards per play, 2011. We have more studs this year but we knew going into 2011 we were going to be great. Do we feel that way this year? We seemed unstoppable back then. Not quite as unstoppable this time around. 2011 had a better o-line, and a proven 1 and 2 at RB.Guest: 2011. They played more consistent than this team has. Consistently blew teams out with high scoring. The current team has had to claw their way back to win multiple times during the last two seasons. The 2017 WR corps is absolutely insane, and as a whole is better than 2011 team. However, that does not make up for everything else though.Ryan O: Could be premature, but I will go with 2011. That team was special, and we may never see anything like it again at OSU. While in BPS that season, my cousin and I would place an O/U bet prior to a series on how many plays it would take us to score … that is how good that offense was. I had a supreme confidence that Weeden would make the throw when we needed it. Case in point, the 4th down slant to Blackmon in the Fiesta Bowl. Everyone in the stadium knew where it was going and they completed it like they were in practice. Just an outstanding season full of incredible talent.Chris Saxon: The fact that this is a legit debate is a really good sign. 2011 team was national Champion caliber.James: This is a really good question! Keeping in mind that hindsight is 20/20 is really important here. So you have to look at this from the timing perspective of going into 2011 vs today. For example, we all know that Joe Randle was immense that year, but we didn’t know for sure going in that he would be.QB – Push – This is a good debate by itself, I think.HB – 2017 – Hill and Co. trumps Randle and Smith here I thinkWR – 2017 – Let’s be real, Cooper and Moore wouldn’t start on this teamOL – 2011 – Given a draft of both units, I’m not sure I take anyone from this year’s team other than CochranOC – 2017 – Not even close. Sorry to all of the haters. It was Monken’s first year and Yurcich has had more than 1,000 days with his QB.Now, let’s revisit this in about 7 months and see what we say about the performance.
This one turned out closer than I thought it would. James Washington needs nearly 1,500 receiving yards in his senior season to surpass Rashaun Woods’ career record of 4,414, and 43 percent think he’ll get it.That 1,500 yards would be the 4th best single season in school history (two Blackmons and a Rashaun). I’m with the majority here. I just don’t think he’s going to be able to do it, although with the benefit of a couple extra games (Big 12 title? Playoff?), it becomes more feasible.Washington would have to average 107 yards a game on a 14-game schedule. He averaged 106 last year. I think between the depth of OSU’s receivers, the uncertainty of a Big 12 title appearance and the threat of injury, the safer bet is that he doesn’t get to 1,500 and surpass Rashaun. I’ll go with that, but I also won’t be surprised if it happens.Tuesday poll question: James Washington has 2,923 career receiving yards. Will he catch #okstate record holder Rashaun Woods at 4,414?— Pistols Firing (@pistolsguys) May 23, 2017Here are your comments.Trigiddy: I say no because we have too much firepower to have to force it to James for 1500 yards next season. He’ll see safety help all year, and the rest of the receiving corps will produce in spades.Lokeasy: If we can make it to the Big 12 championship and then both rounds of the CFP, sure. Those extra opportunities might get him there. Otherwise, nah.Clint: Don’t think he’ll get there – and that’s NOTHING against him. He’s going to be covered up and he’s going to have #2 slinging the ball to a slew of other Cowboys. Weeden2Blackmon was great! But, Rudolph2Washington has solidified an era!Nate: 2002 (Rashaun’s best year) “other” WRs:John LewisTD BryantGabe Lindsay(No other WR had more than 10 catches)Night and day difference between the supporting WRs in 2017 and 2002. Washington won’t come close to breaking Woods’ record.Sonny: With the plethora of talent at receiver, it’s unlikely he’ll catch Woods. IMO, the better question is, how many yards can Justice Hill rack up as opposing linebackers are forced to drop into coverage? Or better yet, how many team rushing yards could the RB’s grind out? Opponents, like voters in a national election, are going to be required to pick a poison.Matt B: I could see him getting the 1500 simply because we start beating defenses over the head with our other receivers and at least once or twice a game James catches a deep ball for a TD or close to it. Assuming at 13-game season, James needs to average just under 115 yards a game. If we make it a 15 game season, that number drops to about 99.5 yards/game. While there’s a lot of potential for fewer receptions and therefore yards, team won’t be able to double team him without giving up regular chunks of yards.I’d also argue that our receiving corps was pretty good last year and he still grabbed over 1,300 yards. We forgot about a few of the misses Mason tossed James, but they were there and it’s likely that there will be fewer such missteps this time around. Also, James had to leave the Texas game and Colorado game, and only had 9 yards against Kansas. Just things to think about. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.
Let’s take a look at some news around the Big 12 from the past few weeks. Scheduling UpBerry Tramel notes that the Big 12 is taking a step-up in scheduling in 2017 and opportunity to rise has arrived.I’ve got Texas (sixth), OU (10th), OSU (17th), Texas Tech (20th) and West Virginia (25th) in the top 25 of non-conference schedules. That’s excellent representation for a 10-team conference.That’s the only way the Big 12 can get back to higher ground in college football. The Big 12 has to win its way there, by taking advantage of opportunity. [NewsOK]It’s a risky venture to schedule tough: you turn some heads (cue “Texas is back!”) but you also take some hits when your mid-tier teams lose (think Tech losing to Arizona State last year).It’d be incredible if OU or Texas could beat their blueblood opponent (Ohio State and USC) but West Virginia taking out Virginia Tech, Tech downing Houston and OSU beating Pitt would be nice too.Jayhawk ShockerKU’s five-star wide receiver commit has everyone flummoxed.“He has every offer you can almost imagine,” Landry-Walker head coach Emanuel Powell says. “You name the program and he probably has an offer from it.”Currently, however, (Devonta) Jason is committed to a program that has not won more than three games in a season since 2009. Over the past six years, Kansas has won a combined 11 games. For perspective, Alabama has yet to win fewer than 11 games in a season during that span. [BleacherReport]Jason talks about the opportunity to impact a program and be known. But Doug Meacham, a prominent offensive mind, and a former New Orleans-area head coach are tag-teaming in a crazy way. Sneaky CatsSnyder’s Wildcats aren’t going to sneak up on everyone this year.I’m all-in on Kansas State winning the Big 12 and Snyder calling it a career after the season. The storybooks demand it.I’m often wary of so-called dark horse conference titled contenders. They’re fun talking points in June when everyone is 0-0, but it’s hard to go against Vegas and dark horses are dark horses for a reason. However, we have a brutally awful tendency to overlook K-State, set at 7.5 wins for the season, and the Big 12 race just became more interesting with the sudden retirement of Oklahoma coach Bob Stoops.On top of that, Kansas State was one of the least experienced teams in the FBS a season ago — 96th, according to Phil Steele — and still won nine games, including six of their last seven. [CBS Sports]If K-State had an OU or Texas-sized fan base, Vegas would lose megabucks every year. The Wildcats religiously pounce when they’re overlooked and Snyder stands to benefit from Bob’s departure similar to Gundy and Tom Herman at Texas.Aggie RaidWith all of the pressure on Texas A&M to quit tanking in November, a name was tossed out that would devastate a fan base in Texas.(Gary) Patterson is one of the best coaches in America, and if there was a job I could see him leaving the Frogs for, it would be A&M. Now, if he would ask me if he should go, I would tell Gary to stay at TCU, where he is the all-time winningest head coach, and get his 20 years in. [SportsDay]Nobody is speculating Patterson’s exit but it’s an interesting idea that would devastate an upstart. I’ve personally wondered if Patterson would ever consider going back to his alma mater in Mahattan to follow the Purple Wizard — may be just as likely as him leaving for Aggieland.Look Out, LubbockA DFW writer has an interesting explanation for the untimely Bob transition.I think the Sooners panicked in thinking another school would soon scoop up Riley. And after witnessing Boren butcher the Big 12 expansion process and basically undermine commissioner Bob Bowlsby at every turn, I don’t think it’s a huge leap to suggest he’s at fault for Stoops’ early exit. [SportsDay]It felt like Riley would leave for a couple of years, get some experience, then come back potentially when Bob had his fill. So, let’s beat Tech to the punch before they can bring Lincoln who played, graduated from and coached in Lubbock? Interesting.Sunshine TransplantsWest Virginia has landed (another) blue-chip QB transfer, this time from Miami.Miami QB transfer Jack Allison is heading to #WVU, according to Mike Casazza. Former ESPN 300 recruit. Sit one, play three— Chris Jackson (@CJacksonWVU) June 13, 2017 While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. And Iowa State has pulled in some skill position help in a Florida running back transfer.Johnnie Lang on Iowa State: “They gave me a second chance at life and another chance at football again.” https://t.co/YEVaGe2o7t #Cyclones— Tommy Birch (@TommyBirch) June 13, 2017
While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. With the retirement of Oklahoma head coach Bob Stoops, OSU’s head honcho Mike Gundy is now the longest, continuous tenured coach in the Big 12.Yes, Kansas State coach Bill Snyder has coached longer, but even he took a break. TCU’s Gary Patterson has actually coached the Horned Frogs longer than Gundy has coached the Cowboys, but TCU didn’t join the Big 12 until 2012.While Gundy is the longest tenured, does Stoops’ retirement also make Gundy the best coach in the conference? That’s the question we posed on twitter.To be honest, the response was… as expected.AdChoices广告This week’s poll question: With Bob Stoops’ departure, is Mike Gundy now the best coach in the Big 12?— Pistols Firing (@pistolsguys) July 18, 2017An overwhelming 86%, or 1,490 of you who voted, said that yes, Gundy is now the best.While most of you voted Gundy, most of the comments were pro Bill Snyder.Here’s a sampling of some of the comments we received.“Still have to go with Snyder, but I would have done that before Stoops left too. One of the hardest places to win in the big 12.” – Zach Mauch“As much as I love Coach Gundy Coach Snider is still the best coach.” – Farmer“Not just because the other guy is gone…he always was!” – Kandice“Coach Gundy was already the best, before Bob left.” – Kirk WilliamsI, like most of you, am a diehard Oklahoma State fan. I bleed orange and have my own pair of orange-tinted glasses. However, I think this is a tricky question to answer. How do we quantify “the best”?Is it Big 12 titles? If that’s the case then it’s Bill Snyder who has two compared to Gundy’s one.Is it total wins? That goes to Snyder, too, who’s got 202.Or is it win percentage? The winner here goes to Gary Patterson with 73.4% compared to Gundy’s 67.5%.While Bill Snyder is a hall of fame coach for what he’s been able to do at Kansas State, he has been coaching longer as a whole than Gundy so he should have more wins. Plus, Kansas State hasn’t had a double-digit win season since 2012. Gundy has had three since then.Patterson may have a better winning percentage, but he won a lot of those games while coaching in Conference USA and the Mountain West. His winning percentage in the Big 12? 54.8%.If you want to claim that Gundy is the best coach in the league right now, I don’t think I can argue. Snyder is getting closer and closer to retirement every year. Outside of two seasons, TCU has been mediocre at best facing a non group-of-five schedule. Riley, Herman, and Rhule could be really good coaches, but they haven’t coached a single game at their schools yet.However, I don’t think I can completely disagree if you argue Snyder is still the best, even if he hasn’t been at his best the past couple of seasons.I think if Gundy wins the Big 12 this year, then the answer becomes undeniably yes, he is the best. Until then, the topic remains up for debate. Just not among OSU fans.
The offer to Davis is offer No. 6 in total at the running back for the 2019 class in addition to big names of Noah Cain, Deondrick Glass, Jerrion Ealy, Isaiah Spiller and Deion Hankins.OSU has pried away commitments from LSU in the past, most notably when running back Sione Palelei flipped to OSU in the 2014 class, but this would be quite the steal for Mike Gundy’s program.Bryce Bray lifts bigThis is Bryce Bray, OSU’s highest rated recruit among its five committed offensive linemen. He is very, very strong.#335 on the clean??@_bbray_75 @Coach_Henson @BixbyStrength pic.twitter.com/uNjmiV5efB— Christy Bray (@cbray71) July 20, 2017Bray is a highly-rated three-star offensive guard from Bixby, who chose the Cowboys over OU, Iowa State, TU and Nevada. The Reload is PFB’s recruiting recap catching you up to speed with the latest Oklahoma State recruiting news, with an ear to the ground for what to expect.OSU paying visit to four-star center David McCormackThe OSU coaching staff will be in Richmond, Virginia on July 22 and 23 (this coming Saturday and Sunday) to see Team Loaded on the AAU circuit, where 2018 four-star big man David McCormack will be showcasing his talents live.AdChoices广告In addition to the Cowboys, Duke, Kentucky, Villanova, Georgia, Virginia and Miami, among a handful of others, will also be on hand in large part to watch the 6-foot-9 big man who is ranked as the No. 2 center prospect in the 2018 class.According to the Herald-Leader, McCormack plans to trim his list this summer, and OSU figures to be at the top going into the back end of the summer.Team Loaded NC product Nate Hinton offered by OSUFour-star big man McCormack is a Team Loaded Virginia AAU player, but the Cowboys aren’t partial to Virginians, as they extended an offer to Team Loaded North Carolina guard Nate Hinton, who has been one of the breakout players of the July evaluation periods.Hinton is a 6-foot-4 shooting guard who has blown up this month with offers from Pitt, Maryland, OSU, and Minnesota to go with previous offers from Indiana, Virginia Tech, Penn State, Wichita State, VCU and UMass.“He’s got long arms, very good athlete, and actually plays on the ball with his team. He had back-to-back strong efforts in Spartanburg this week,” Scout’s Evan Daniels said this week. OSU, notably, was among the schools to see him live and offered a scholarship afterwards.OSU offers 2019 running back Tyrion DavisOklahoma State’s efforts in recruiting running back talent in the 2018 class has been empty thus far, but the coaching staff is already looking to 2019 with a new offer on Wednesday to Baton Rouge area prospect Tyrion Davis. Being a Louisiana native, Davis has already received an offer — and committed — to his in-state LSU program. But that didn’t stop OSU from extending a scholarship to go with other offers from the likes of Alabama, Miami and others. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.