DEFENDING CHAMPIONS TERMON DRAWN TO FACE ST PAUL’S IN ULSTER CHAMPIONSHIP QUARTER-FINAL

first_imgGAA: Defending Ulster champions Termon have been handed a tricky assignment in their Ulster LFC quarter-final against St Pauls of Antrim.Termon enjoyed an incredible year last season and won the Ulster and All-Ireland title. A fortnight ago they defeated Glenfin comfortably to win another Donegal LGFA title.They’re now aiming for back-to-back Ulster and All-Ireland titles – but will be aware of the threat posed by St Paul’s.Termon will be hoping their Donegal star Therese McCafferty continues her fine run of form of late and she will be a pivotal figure for Francie Friel’s side.The game will take place next Sunday at 2pm.  DEFENDING CHAMPIONS TERMON DRAWN TO FACE ST PAUL’S IN ULSTER CHAMPIONSHIP QUARTER-FINAL was last modified: September 28th, 2015 by Mark ForkerShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:GAASportlast_img read more

Michelle Wie becomes engaged to Warriors front office exec

first_imgCLICK HERE if you are having a problem viewing the photos on a mobile deviceAt least someone in the Warriors organization had a good time over the weekend.Jonnie West, the Warriors director of basketball operations and son of NBA Hall of Famer Jerry West, went down on bended knee to propose to golfer Michelle Wie in San Francisco, according to Hawaii News Now.She said yes, then posted the happy news on Instagram on Sunday, according to Yahoo — the same day the Warriors were upset by the …last_img read more

“One Africa!” says Gaddafi

first_imgLibyan leader Muammar Gaddafi isadamant that Africa’s power lies in its unity.(Image: ItnewsAfrica) A young Muammar Gaddafi during hismilitary days.(Image: Wikimedia)Khanyi MagubaneLibyan President Muammar Gaddafi, the newly appointed chairperson of the African Union (AU), has reiterated that Africa will only truly be powerful once it’s led by one strong government.At his appointment on 2 February during the 12th Ordinary Session of the Assembly of Heads of State and Government in Addis Ababa, Gaddafi was adamant that the power of Africa lies in its unity.“I shall continue to insist that our sovereign countries work to achieve the United States of Africa,” he said after accepting his role as the new AU leader.Gaddafi said the united Africa would have a single military force and one currency. Africans would only need one passport and would be able to move around the continent freely.But African leaders may not be as ready for the move as the controversial Libyan leader thinks.During the first day of talks behind closed doors, member states fervently debated the “unity project”, which was on the agenda.In the end, as a compromise, it was decided that the African Union Commission – which overseas the work of the AU – would be transformed into an AU authority with a broader mandate, said the outgoing chairperson, Tanzanian President Jakaya Kikwete.“In principle, we [are saying] the ultimate is the United States of Africa. How we proceed to that ultimate – there are building blocks,” Kikwete said.Uniting Africa a step at a timeBriefing journalists about the new body on 2 February, AU Commission Chairperson Jean Ping said the new authority would deal with greater issues than the existing commission. “We are creating an institution with a bigger mandate, with bigger capacities, which moves us towards the goal of the union government.”Ping said that a unified continent, which would give Africa stronger bargaining power at international forums, has been a dream of several generations of pan-Africanists.The work of the AU authority would ensure a gradual process of integration and the strengthening of multilateral institutions as well as the strengthening and integration of the different regional economic communities across the continent.Some head of states, however, voiced their reluctance to relinquish power and opted rather to strengthen regional institutions before creating a continent-wide system.But despite the reluctance of some leaders, Gaddafi is optimistic that the move will materialise.He told delegates that so serious was he about his “unity project” that he expected the venture to be approved at the organisation’s next meeting in July unless, he added, the majority of member states were against the move.The main point of contention is how the unity government will affect the sovereignty of the 53 member states and economies of differing strengths, where some African governments are economically weak, and others strong.The member states have, however, made it clear that the issue is not whether a union government should be in place or not, but rather a matter of identifying the steps of how to get there and when it should happen.Timelines and the method for the integration process will be set out according to the Accra Declaration, adopted in 2007 at the 9th Ordinary Session in Accra, Ghana.The Accra Declaration expresses the AU leaders’ conviction that the ultimate objective of the AU is the United States of Africa.During this week’s intense summit, which was extended by a day to four days to accommodate all the outstanding issues, Kikwete gave his last speech as the chair, appealing to African leaders to put political greed aside and focus on improving Africa’s economic status.“Africa must be included in the search for global solutions to the current financial crisis.”Kikwete said more time needed to be dedicated to discussing a global solution to Africa’s under-development.He further stressed the need for Africans to seek a greater voice on global affairs and called on Africa to establish better working ties with European and Asian leaders.The Gaddafi administrationThe appointment of the infamous Libyan leader to the most powerful African body has been met with mixed reaction.The BBC spoke to Africans from different regions about what a Gaddafi-led AU would mean to the continent.Pius Serlorm Dzramado, a 28-year-old tailor from Accra, was not so optimistic about the move. “Gaddafi does not adhere to the principles of democracy in Libya,” he said. “For those of us who believe in advocating democracy in Africa, choosing Gaddafi as African Union chairman is not progress.”Dzramado said human rights abuses suffered by Libyans should have been enough to discourage the organisation to make the move.“There doesn’t seem to be much respect for human rights in Libya, so I don’t think Gaddafi’s own country is a good role model for the rest of Africa. As AU head, I can’t imagine Gaddafi will have the moral courage to speak out against human rights violations in other African countries.”Feras Al-Geblawi, a 29-year-old engineering student in Libya, is, however, of a different opinion. “Gaddafi is the bravest leader Africa has seen in the last 30 years. He always speaks his mind; he’s like a philosopher, very intelligent.”“There are some people who say Gaddafi is not a good choice as AU chair, claiming we don’t have a strong record on human rights. But I haven’t seen any injustice here.”Kenyan journalism student, 28-year-old Amos Marube, said he was not sure if the united Africa idea would work. “Gaddafi’s vision of a United States of Africa is far too ambitious; it will never happen,” he told the BBC.Marube said governments must first get their act together before thinking of uniting the whole of Africa. “He wants to unite the continent – but here in Kenya we are already so divided by tribalism. If African countries are unable to unite nationally and regionally, I can’t see how Gaddafi would be able to unite us as a continent.”At the helm of Libya for over 40 years now, Gaddafi is a saint to some, while he remains a villain to others.Dubbed by former US president Ronald Reagan as the “mad dog of the Middle East”, Gaddafi is known for his unchanging stance of African nationalism.He has been accused of taking part in acts of terror and his country suffered drastic United Nations sanctions after he refused to extradite two Libyans accused of planting a bomb in 1988 on Pan Am Flight 103, which exploded ever Lockerbie, Scotland and killed 270 people.Gaddafi finally admitted responsibility for the attack in 2003 and paid over US$2.7-billion to the families of the victims, initiating the end of Libya’s international isolation.Do you have any comments or queries about this article? Email Khanyi Magubane at: khanyim@mediaclubsouthafrica.com Related articlesAfrica catches investors eyes The African Union AU stands by Zimbabwe African leaders unite economies  Useful linksAfrican UnionThe government of LibyaAccra declarationlast_img read more

Produce growers making changes to comply with newly implemented Food Safety Modernization Act

first_imgShare Facebook Twitter Google + LinkedIn Pinterest No one — from the shopper in the grocery, to the diner in the restaurant, to the farmer in field — wants anyone to get sick from anything they eat. This, however, is impossible.The best that can be done is to blend science and the realities of agriculture to come up with workable procedures that maximize food safety. This is the thought process behind the long-discussed and recently implemented Food Safety Modernization Act (FSMA) from the U.S. Food and Drug Administration (FDA).The biggest impact for farms in Ohio is for growers of fresh farm produce and fruit.“We put together the produce safety classes originally because the industry was pushing for it. In 2011, the Food Safety Modernization Act was first signed into law. The rule became final in November of 2015. FDA wants to take a more preventive approach than reactive approach to produce safety outbreaks,” said Lindsey Hoover, food safety program coordinator for the Ohio State University College of Food Agriculture and Environmental Sciences Department of Horticulture and Crop Sciences. “FDA has done a good job at listening to growers. There were around 18,000 comments submitted and the FDA had to review those and look at the rules from the side of the growers too. The rules did change based on the comments about some of the standards. For example, the rule started out with a 270-day pre-harvest interval from the time of applying manure and incorporating it before harvest. The FDA worked with university specialists to identify a more practical but still scientifically sound approach to the pre-harvest interval time frame. The final rule pre-harvest interval is much shorter now than the proposed 270 days.”The program was designed to address the highest risk areas of production.“FDA identified five different routes of contamination on the farm: water; biological soil amendments; worker health, hygiene, and training; equipment, tools and buildings; and wildlife and domestic animals. We look at how to identify risks on the farm and methods farmers can use to reduce those risks — risk assessment and risk reduction. That is what we cover in our three-hour Good Agricultural Practices (GAPs) class,” Hoover said. “Extension educators can really help growers to address the details with the language in these rules. There will be daylong training sessions available in the future for growers to cover the rule to a greater extent than what we currently do. Relying on your Extension educator to help with the more challenging parts of the rule will be important. I have heard some growers say that this rule will put them out of business. That is inaccurate. There are ways to use the strengths within the specifics of your system based on science to grow produce without contaminating or adulterating the product.”Hoover said the two biggest areas of concern with the regulations from farmers in the GAPs classes have been in water and soil amendments.“Up until recently water hasn’t been as much of a hot topic as it is now. We are seeing how much water can vary in quality from farm to farm. There are so many ways water can impact the microbial contamination on produce based on how you irrigate, the water source and the process in the packing house,” Hoover said. “Until this point, there has not been much oversight with water testing. To come into compliance, farms will have to use a testing program if they are not using a municipal water source.”The water-testing program first needs to establish a baseline for water quality and then monitor changes moving forward. In addition, there are important water quality standards based on the situation the water is being used on the farm and the source. Water sources include surface water, municipal water and well water. Drip irrigation, overhead irrigation, and other water used prior to harvest including frost protection and dust prevention uses are considered production water. Post harvest water has higher quality standards. E. coli is being regarded as the most reliable indicator of contamination with fecal matter and overall quality.“Beginning a water testing program can be a challenge. It is not just one test every now and then. There can be a lot of variability and this is something that needs to be regular water testing,” Hoover said. “Farms need a quantified test from a water laboratory to indicate the numbers of generic E. coli in their water and that is something that is new to quite a few farmers. Chances are you are going to have to work with a private lab for this.”To illustrate the risk levels for contamination on their farms, Emily Adams with Coshocton County Extension likes to use different comparisons of possible farm situations. For example, overhead irrigation using water from a cracked, improperly maintained well has a much higher contamination risk than drip irrigation using municipal water, Adams said. With soil amendments, the highest risk situation is the use of raw manure, followed by improperly composted materials, compost teas, properly composted materials and commercial fertilizer has the lowest risk. In terms of worker health, hygiene and training, a properly trained, healthy staff with easy access to adequate hand washing stations followed by sanitizer applications is the lowest risk scenario.And, not only do farms have to address these things, all of the practices that are implemented must be properly documented as well, Adams said.“Good record keeping is very important. If you didn’t write it down you didn’t do it,” she said. “This is not only for if something goes wrong, a lot of this is risk analysis. Up to date farm policies for standard operating procedures and good records are the lowest risk situation for your business.”Of course, all of these changes will take time to properly implement, particularly for small farms. The rules have been implemented but there are grace periods based upon farm size.Compliance dates for the FDA regulations are:• Very small businesses, those with more than $25,000 but no more than $250,000 in average annual produce sales during the previous three year period: four years, Jan. 26, 2020.• Small businesses, those with more than $250,000 but no more than $500,000 in average annual produce sales during the previous three year period: three years, Jan. 26, 2019• All other farms: two years, Jan. 26, 2018.The compliance dates for certain aspects of the water quality standards, and related testing and recordkeeping provisions, allow an additional two years beyond each of these compliance dates for the rest of the final rule.“There are compliance dates now because it takes time to put some of these practices into place,” Adams said. “The very smallest farms with less than $25,000 in average annual produce sales in the previous three-year period are exempt. But just because you are exempt, it does not mean that you are not liable if anything happens. And the places you are selling to still may have say in what you are doing. Retailers and produce auctions can demand certain practices from growers to reduce risk, even if according to FSMA an operation may be considered exempt.”Ultimately, there will inevitably be challenges for farms implementing these practices, but Adams points out that it only takes two people getting sick after eating the same contaminated food or drink to declare an outbreak. The public has demanded fewer outbreaks and increased food safety and the government responded.“The Food Safety Modernization Act is the most sweeping reforms for food safety in the modern U.S., affecting every part of the food system from processed foods to feed mills,” Adams said. “Our legislators tried very hard to write our laws in a good way but sometimes they don’t know everything. People were able to comment on the rules in 2013 and 2014 and in many cases the FDA did listen to the comments to make the rules practical. Not everyone is happy about all of the rules, but now at least we know what the rules are moving forward.”For more highlights, resources, and a summary of the rule, Hoover suggests visiting the following websites: producesafety.osu.edu; gaps.cornell.edu; extension.psu.edu/food/safety; and safety.cfans.umn.edu/fsp4u.last_img read more

Halep in line for No. 1 after Cincinnati semifinal win

first_img“I think she played very solid, not missing much and obviously serving well. Everything started, I think, in the first game of the first set.”Muguruza took charge early, breaking Pliskova in the first and last games of the first set.She gained a second-set edge with a backhand winner on break point for a 4-2 lead before closing it out in 1 hour, 19 minutes.Stephens, playing her fourth tournament since returning from January foot surgery, also was playing a third match in a span of 24 hours.“That’s never easy,” she said. “I’m going to go with that. I didn’t play that badly. She was a little fresher. It was just not a great day.”The 11th-ranked Dimitrov, who lost in the last year’s semifinal to eventual champion Marin Cilic, had just one double fault and finished with nine unforced errors to No. 19 Isner’s 28 in the 2-hour, 3-minute match. The Bulgarian will play the winner of the semifinal between Nick Kyrgios, who knocked out second-ranked Rafael Nadal in straight sets in a Friday quarterfinal, and David Ferrer.“Today was, I think, one of those matches that I really had to just be patient,” Dimitrov said. “I think that that was the key. I knew I’m not going to have that many rallies against John. I knew that he’s going to serve big, bold serves. I just had to be very composed and use every opportunity that I had. I think in the end of the match, it was just a few points that made the biggest difference for me. I’m just happy obviously with the win, but I’m just happy with the way I kept myself together throughout the whole match. Just remained calm in those tough moments. I mean, I know it’s nerve-wracking from outside, but it’s even tougher when you’re in there and have to receive a serve that comes 141 mph.”Dimitrov’s composure was the key, according to Isner.“The difference was he was a lot more decisive at the big moments,” Isner said. “He was a little calmer as well — a little more free-flowing in big moments. I thought he played a high-level match. He certainly is in good form. I played well enough to beat a lot of players today — just not him.”Kyrgios and Ferrer displayed remarkably efficient serving in their nightcap. They combined for six break points, converting none. The fourth-ranked Muguruza reached her first W&S final with a 6-3, 6-2 victory over defending champion Pliskova.The men’s final will feature two first-timers. Grigor Dimitrov outlasted John Isner 7-6 (4), 7-6 (10) in the first men’s semifinal. Nick Kyrgios beat David Ferrer 7-6 (3), 7-6 (4).FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutHalep, seeking her first No. 1 ranking, has yet to drop a set in the tournament and appears to be peaking at just the right time.“I think I played my best match on hardcourt so far,” said Halep, who can become the first Romanian woman to be ranked No. 1. “It felt great. I moved very well today. From the first point, I felt like I was going to play good tennis.” Brace for potentially devastating typhoon approaching PH – NDRRMC SEA Games in Calabarzon safe, secure – Solcom chief The final Sunday will be the first on American soil for Muguruza, who lost to Pliskova in last year’s W&S semifinals after losing to Serena Williams in the 2015 finals. The Spaniard had lost six straight matches against Pliskova since winning their first in 2013.“I was very precise with my shots,” said Muguruza, who is 2-1 in her career against Halep, though the two haven’t played since 2015. “I wanted to be more aggressive and take my shots. I felt pretty good out there – under control. Everything went my way.”Muguruza won when Pliskova sailed a forehand long on the fifth match point. Pliskova, who played part of one match and all of another Friday after rain forced postponements Thursday, had 28 unforced errors to Muguruza’s 13.Muguruza was coming off playing the tournament’s longest match, a 2-hour, 45-minute three-set win over Svetlana Kuznetsova on Friday. That followed a 2-hour, 18-minute win over Madison Keys on Thursday, when she fought off three match points.“I don’t think I played my best tennis today,” Pliskova said. “I think the energy was pretty low from my side. Obviously, a tough schedule for me the last two days – three matches in about not even 24 hours.ADVERTISEMENT Favorites to win, PH triathletes reminded not to be complacent Chief Justice Peralta on upcoming UAAP game: UP has no match against UST PLAY LIST 01:00Chief Justice Peralta on upcoming UAAP game: UP has no match against UST00:50Trending Articles04:11Robredo accepts Duterte’s drug czar post appointment01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Read Next UPLB exempted from SEA Games class suspension LATEST STORIES SEA Games: PH’s Alisson Perticheto tops ice skating short program LIST: Class, gov’t work suspensions during 30th SEA Games MOST READ LOOK: Venues for 2019 SEA Games MASON, OH – AUGUST 19: Simona Halep of Romania returns a shot to Sloane Stephens during Day 8 of the Western and Southern Open at the Linder Family Tennis Center on August 19, 2017 in Mason, Ohio. Rob Carr/Getty Images/AFPMASON, Ohio — Simona Halep moved within a victory of the No. 1 ranking.The second-ranked Halep needed just 54 minutes to cruise past Sloane Stephens 6-2, 6-1 on Saturday in the Western & Southern Open semifinals, and can displace Karolina Pliskova as the top of the ranking with a victory over Garbine Muguruza on Sunday.ADVERTISEMENT WATCH: Streetboys show off slick dance moves in Vhong Navarro’s wedding Catriona Gray spends Thanksgiving by preparing meals for people with illnesses Don’t miss out on the latest news and information. View commentslast_img read more

PBA: Alaska staves off elimination, shackles Globalport

first_imgLOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary LATEST STORIES San Sebastian repulses EAC to even slate at 5-5 View comments Fire hits houses in Mandaluyong City Brace for potentially devastating typhoon approaching PH – NDRRMC Murphey Holloway had 25 points to lead the Batang Pier with 25 points and nine rebounds.Globalport point guard Stanley Pringle was absent from the game as he went back to the United States to mourn the passing of his father. Filipino athletes get grand send-off ahead of SEA Games PLAY LIST 01:27Filipino athletes get grand send-off ahead of SEA Games00:59Sports venues to be ready in time for SEA Games00:50Trending Articles01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Nonong Araneta re-elected as PFF president BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fightcenter_img A strong fourth quarter push propelled Alaska over the Batang Pier with Calvin Abueva and Noy Baclao scoring all of their combined 20 points in the period as the Aces outscored Globalport, 34-21, in the final 12 minutes.“I’m happy to see these guys put together another win,” said Aces head coach Alex Compton in Filipino. “Because during our 14-game losing streak there were times when we were ahead then the other team will catch up and now instead of folding we bounced back and that’s the thing I’ve been waiting to see.”FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutAlaska was in the worst period of its storied history when it lost 14 straight games dating back to the Commissioner’s Cup before the Aces broke the curse in Pampanga beating San Miguel, 90-79.LeDontae Henton put up a massive double-double of 31 points and 21 rebounds to lead Alaska while Calvin Abueva finished with 12 points and five boards. E.T. returns to earth, reunites with grown-up Elliott in new ad  Read Next WATCH: Streetboys show off slick dance moves in Vhong Navarro’s wedding MOST READ Don’t miss out on the latest news and information. Photo by tristan tamayo/INQUIRERAlaska remained in the hunt for a playoff spot in the PBA Governors’ Cup after taking down Globalport, 101-88, Friday at Mall of Asia Arena.The Aces, who lost the first six games of the conference, won its second straight to improve to 2-6 and climbed to the 10th spot while the Batang Pier slipped to 3-5.ADVERTISEMENT Frontrow holds fun run to raise funds for young cancer patients last_img read more

Silly Rabbit, Tricks are for Black Hat SEOs

first_img that want If you think you should be using Black Hat SEO or you are missing out, I have only three words of advice: DON’T DO IT! There’s a dearth of people out there that even get fundamental SEO, understand how the various search engine algorithms work and how to do more than just guess at the weight of various factors impacting search results. The number of people that actually know enough to employ really advanced black hat techniques is vanishingly small. The number of these people that On with the article. those elite few people that actually do know enough to apply these highly advanced techniques and you could connect to them. How would you know one if you met her? This is a bit like the public stock market. The chances that some fund manager has figured out a consistent way to “beat the system” are pretty low. Your problem is, even if they’re out there, you wouldn’t know how to separate those that make the claims from those that can actually do it. Originally published Dec 3, 2007 9:46:00 AM, updated October 20 2016 First off, for those that are not familiar with the term “Black Hat SEO” it usually refers to highly controversial tactics used to manipulate the search rankings of a given web page and are generally in violation of search engine guidelines. Second off, if the title of this article seems strange to you, you’re probably too young to have been exposed to the “Silly Rabbit, Trix are for kids” TV commercials. No worries. Your enjoyment of this article will not be affected. you For those that are feeling unsatisfied with the brevity of this advice, and need more words, let me expand a bit more: BLACKHAT SEO IS NOT WORTH IT FOR MOST WEBSITES. Instead of spending a lot of time and money on black hat SEO, you’re probably to find. When you do this, you’re working Let me say that one more time, for emphasis: The best way to optimize your website and get more/better traffic via search engines is to make the content on your site something people actually are probably associated with is close to zero. Even if certain techniques do actually work today (and I’m sure there are some smart folks out there that have figured some out), the search engine algorithms are constantly evolving. Chances are, if somebody has found a “back door” to unduly influence the search results, this door will eventually be closed. worth risking having your site banned completely? 1. Real Black Hat SEOs Might Not Exist In Your World: Reasons You Don’t Want To Use Blackhat SEO So, here’s the build-up of arguments: You probably don’t know someone that really has the talent to do black hat SEO well. Even if you did, you wouldn’t know it. Even if you knew it, you couldn’t hire them or afford them. Even if you could hire them, it probably wouldn’t work for you. Even if it did work for you, it’s probably temporary. Even if wasn’t temporary, it’s just too risky. Any questions? 3. Even if you can pick them, you can’t hire them: 5. Even if it does work, it’s probably temporary: There are many, many factors that go into search engine algorithms. Some are more important than others, but it’s really, really hard to know whether a specific black hat technique will actually work for you. The more advanced the technique, the more likely that there are specific situations within which the technique works. Lets say for a moment that there Assuming you could find some small edge and that will last long enough for it to be worthwhile, you have to balance this benefit against the risks that you’re taking. Is a potential increase in traffic via organic search with much Technical SEO really 2. Even if they exist, you can’t pick them: Topics: 6. Even If It Lasts, It’s Really, Really Risky: Assuming you had some uncanny ability to really pick out the true uber-experts, chances are, you couldn’t hire them because you couldn’t afford them. If they’re good, they’re either working on some super-big project for some mega-company that can spend some real money — or working on their own private projects. 4. Even if you could hire them, their ideas may not work for you: better off simply doing things that makes your site and it’s associated content more rank-worthy. are the search engines — not against them. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Continuous Testing and Improvement: Always Be Testing Everything

first_img . How to Generate Leads for Small Business you should eternally be running multiple variations of everything that matters you have nothing to lose and everything to gain Continuous testing is the only way to ensure that your campaigns are always improving. This means that . Make two or more versions of your landing page and split traffic between the two, eventually you’ll see one variation is producing more leads. Turn off the lesser version and iterate on the winner. For both email and PPC campaigns, you should be sending visitors to specific landing pages. Running PPC ads? Each keyword you’re bidding on should have at least two different ad variations going at all times. You have 3 lines to vary (4 if you’re really creative) You should always be testing everything Learn how small businesses can level the playing field and generate leads efficiently by leveraging inbound Internet marketing strategies and tools. If you have a blog or other content pages on your site, you probably have graphic call-to-action elements on your pages (probably in a sidebar). By now you should get the point. Everything you do in your marketing campaigns can and should be tested, and not just once. No matter how well your ads, emails and landing pages are performing, they can always be doing better. That little bit of knowledge should eat away at any marketer or business owner worth her salt, and by not striving for constant improvement you’re leaving money on the table and letting your competition eat your lunch.center_img Download our Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Lead Generation for Small Business Webinar . Try different approaches in your ad title, or different amounts of keyword repetition in the body of the ad. I’ve seen some interesting anecdotal evidence that line length and line length patterns can affect CTR rates on PPC ads, for example if your title is short, line 2 long and then line 3 short again, the shape of the ad creates an arrow and can stand out on a high-competition SERP. Get creative and once you see that one of your variations is getting more clicks, turn off the other one and add a new one that varies on the better performing version. . These are perfect for continuous testing and improvement When you queue up an email to send to your whole list, instead split your list in half and send the same email with two different subject lines, or send emails with two different main offers or calls-to-action. After a few days look at the data and figure out which subject line or CTA produced the best results. In the next email, split your list again and try two different variations of the version that won the last time. Keep doing this every single time you send a message to your list, On a given page there are any number of things you can test, from the number and layout of form elements to the messaging of the copy to your lead funnel. Every email, every PPC ad, and every landing page should always have multiple versions running and you should be in a constant state of analysis and incremental re-factoring. , otherwise you’re not doing as well as you could be. Originally published May 8, 2009 10:54:00 AM, updated June 28 2019 . Run two or more versions of each CTA on your pages and see which produces the most clicks.last_img read more

The Power of Long Tail Keywords: an Interview with HubSpot’s Favorite 80’s Hair Metal Guitarist

first_img He had an interesting story to tell recently, and we thought our blog subscribers would like to learn more about a recent lead of his that turned into a sale. Andrew Quinn: mild mannered sales trainer by day, scary 80’s hair metal guitarist by night. , fine brewers of Jean Sam Adams Download our (full disclosure: we sit next to each other on the 5th floor of One Broadway, Cambridge) Andrew: Jeanne: SEO for Lead Generation Kit that made sense to my prospect, and in the geography that I was willing to travel and play in.  We are a niche band, and we want to stay in Eastern Massachusetts, getting the best gigs possible, here.  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack that helped to find my band, Wildside, was “80’s cover band in Boston area”.  And, because I optimized my I looked for a market segment that there wasn’t much competition in, and since 80s music is tough to play, I thought there was an opportunity for my band.  It’s really worked out for us.  And, we were able to have fun with the site.  convert site visitors into leads Andrew: Wild Side band website Jeanne: Well, the Originally published Jan 1, 2010 1:00:00 PM, updated October 20 2016 I have form and a Keyword Optimization I thought about the Almost everyone that works at HubSpot has an avocation that absorbs them off-hours.  Most are avid ping-pong enthusiasts, sci-fi addicts, or foodies.  Not many – if any – are into heavy metal, particularly 80s “hair bands”.  Of course, we have one such individual.  He is our main man in the training area responsible for graduating successful inbound marketing specialists, consultants, customer success managers, engineers, and marketers. long-tail keyword for paying gigs.  I keep my show schedule up-to-date and I post YouTube videos from recent performances.  Andrew: on every page, so that I can Andrew: : for that key search term and 421 others by using Keyword Grader, my band was found by the words and phrases , Andrew, I overheard you talking to someone yesterday about a gig for your band.  Can you tell me where the lead came from?   If you could give one piece of advice to someone thinking of starting to work on their web presence, what would it be? ew: Topics: Learn moreabout how you can optimize your site to get found online in searchengines to generate more leads for your business. Jeanne: Any final thoughts? ne: . call to action Andr ale, lager, and beer.  They want us to play at their 25th anniversary party at Lansdowne Pub in Boston on January 20th. searchengine optimization for lead generation kit Doors open at 8 PM.  Tease your hair and bring a friend! Jeanne:  How do you come up with relevant content for your site? What did you do to make your site special? Boston Beer Companylast_img read more

Free eBook: How to Use Online Video for Marketing

first_img Download the 18-page eBook. Here are a handful of tips that are included inside the eBook: that walks you through the entire video creation process: Marketers can use video to generate traffic to their websites, build brand buzz, collect inbound links (which can help SEO), and build social media presence and reach.  Filming Technique: To show the perspective of a person listening to another person, use an Over Shoulder shot. To get this shot, put the corner of the camera directly behind the shoulder of the person listening. Lighting Technique: Avoid recording a scene with a window in the background. This will cause your subjects to be dark and difficult to see. full of suggested beginner and intermediate cameras, audio equipment, editing programs and measurement tools. eMarketer predicts step-by-step eBook Originally published May 11, 2010 9:00:00 AM, updated October 20 2016 that by the year 2013, 85% of Internet users (or 188 million people) will consume online video. The eBook also includes a Download the free eBook. Research company Promoting: Send traffic to your YouTube video immediately after publishing. YouTube rewards videos that receive a surge of traffic within the first 48-hours of being live by recommending the video to more viewers. To help you take advantage of video, we’ve created a Online Video Marketing Kit Video Equipment List . Topics: Want more? You can download additional resources on how to use video for business in our Video Editing: A video that begins suddenly (or loudly) can be jarring. Add video transitions like fade-ins and fade-outs between clips to add professional polish. This eBook is a great guide to learning how to create video from a business perspective. Use it to create great new video masterpieces that drive traffic, leads and business. How to Use Online Video for Marketing. Driving Business: Determine your video’s call-to-action when writing your video script. Video Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more