Giants’ nightmare losing streak hits new low

first_imgMIAMI — After the Giants played three of their worst games of the Bruce Bochy era over the weekend, second baseman and leadoff hitter Joe Panik was determined to set a different tone in the club’s series-opener against the Marlins on Tuesday.Panik swung at the first pitch from Marlins starter Trevor Richards and sent it over the right field fence to give the Giants an early 1-0 lead.Mission accomplished? Not exactly.Panik’s leadoff solo shot was the only moment worth remembering for the …last_img read more

Addo’s lion cubs leave home

first_img21 May 2015The famous three lion cubs at Addo Elephant National Park have started the next step towards their rehabilitation back into the wild.Towards the end of 2014, the cubs were orphaned when their mother, Gina, died. Now nine months old, the male and two females have been moved from a holding boma in the park’s main game viewing area to a much larger, 200ha camp within the Kuzuko contractual area in the north of the park, about 100 kilometres away by road.Now estimated to weigh about 80kg each, Shireen, Lara and Robin have the freedom to explore and start hunting small animals for themselves. “They will be closely monitored by Kuzuko management on a daily basis as it may be necessary to supplement their diet until such time that they are able to hunt on their own,” says Addo’s conservation manager, John Adendorff.“It is estimated that they could spend between one and two years in the camp before being released into the larger Kuzuko section.”The trio became a national news item in December 2014 when the park made a desperate plea for visitors to report any sightings of them after Gina died of a suspected snake bite. They were seen and photographed by a guest in mid- December – looking exceptionally thin and withered before not being sighted again for six weeks.Posted on Facebook, the photographs garnered widespread interest and concern, and people visited the park specifically to look for them and offer their services in the search. Local and national print and broadcast media also closely followed the story, appealing to visitors and prospective visitors to report any sightings to the park’s conservation staff.It was believed that in the six weeks or so that they weren’t seen, they were initially cared for by another female, Josie, which later had a litter of her own. They somehow survived on their own after Josie had its cubs.Long after park staff had given up hope after finding them alive following aerial searches, ranger patrols, follow-ups on numerous leads and eventually calling off the search, a guide from one of the concessions said he may have spotted them on 10 January.Although sceptical, they still went out and found the three – albeit severely malnourished and lethargic. News of their survival travelled fast, as good news does, and turned what was a bleak start to the new year into one with renewed hope.The cubs were darted and placed in a boma where they received immediate medical attention. They have spent the past four months here, being regularly fed and bulking up for the next leg of their adventure, which now starts at Kuzuko.Source: Sanparkslast_img read more

How Much Insulation is Needed?

first_imgStandard residential construction in much of the country is 2×4 framing with fiberglass insulation, achieving a paltry R-10 or so in the walls. If insulation is installed at all on the foundation walls, it’s rarely more than an inch thick, and insulation is almost never put under slabs. In Vermont, we typically do a lot better. Act 250, enacted nearly four decades ago, required developers to improve energy performance and that led to a widespread switch to 2×6 framing in home building.But 2×6 wall construction is still woefully inadequate in my book. A well-built 2×6 frame wall insulated with dense-pack cellulose or fiberglass will achieve only about R-17 or R-18 (accounting for the “thermal bridging” through the more conductive wood studs). If we want to have a chance of achieving the carbon-emission-reduction goals that climate scientists tell us will be needed—80% reduction by 2050, or even sooner—we will have to start insulating houses much better.So what’s a reasonable target?Building science expert Joe Lstiburek, Ph.D., P.Eng., of Building Science Corporation in Westford, Massachusetts, argues that for any house north of the Mason-Dixon Line we should follow the “10-20-40-60 rule” for R-values: R-10 under foundation floor slabs; R-20 foundation walls; R-40 house walls, and R-60 ceilings or roofs.Getting to these insulation levels is a challenge, but it’s far from impossible. Here are a few ways in which the 10-20-40-60 insulation goals can be achieved:R-10 under concrete slabs. This can be achieved with 2″ of extruded polystyrene or XPS (for example, Dow Styrofoam), 2-1/2″ of high-density expanded polystyrene (EPS), or 2″ of spray polyurethane foam put in by a skilled insulation contractor. In cold climates like Vermont’s I think sub-slab insulation levels should be boosted even further—to about R-20, with 4″ of rigid foam.R-20 foundation walls. This can be achieved with either interior or exterior foundation insulation or with insulated concrete forms (ICFs). With exterior insulation, most common is XPS, but I’m a big fan of rigid mineral wool, such as Roxul Drainboard, which provides R-4.2 per inch and comes in thicknesses up to 2-3/8″ (so two layers of their thickest product will get you to the R-20 goal). If insulating on the interior, a reasonable approach is to add a 1″ or 2″ layer of rigid insulation against the foundation wall then add a 2×4 or 2×6 frame wall with cavity-fill cellulose or fiberglass insulation. With ICFs, many products are available with at least 2″ of high-density EPS on both the interior and exterior faces, so that the R-20 goal can be achieved fairly easily.R-40 above-grade house walls. Achieving R-40 in walls is a challenge. Here are several options that get you pretty close to that: a 2×6 frame wall with dense-pack cellulose plus three inches of foil-faced polyisocyanurate foam on the exterior; a double 2×4 wall separated by at least 3″ with the resultant cavity filled with dense-pack cellulose or high-density fiberglass batts (at least 10″ overall thickness); and a structural insulated panel (SIP) system with 9″ or 10″ panels.R-60 ceiling or roof. Such a high insulation level in the ceiling (unheated attic) can be achieved with 16″ to 18″ of cellulose insulation or high-density fiberglass batts—you may need somewhat more to achieve the recommended R-value after settling. If the roof is being insulated (above a cathedral ceiling), getting to R-60 will typically require a combination of cavity-fill insulation in the rafters or trusses and rigid insulation on top of the roof sheathing.Combining these insulation levels with a compact design, modest passive solar features, triple-glazed low-e windows, and high-efficiency lighting and appliances should get the energy consumption of new homes to less than a quarter that of standard new homes. The energy requirements for such homes should then be low enough that most, if not all, of the remaining energy needs could be satisfied (now or in the future) with photovoltaic (solar-electric) panels to achieve net-zero-energy or carbon-neutral performance.Over the coming weeks, I’ll examine various issues relating to extremely well-insulated houses as well as what can be done with existing houses—the concept of “deep-energy retrofits.”last_img read more

CWG: ED questions Kalmadi and two others in Tihar

first_imgThe Enforcement Directorate on Friday questioned jailed former Commonwealth Games Organising Committee Chairman Suresh Kalmadi and two others in connection with the money laundering case registered by it in conduct of the sporting event last year.A preliminary statement of Kalmadi was recorded by the officials of the ED at Tihar prisons in Delhi under the provisions of the Prevention of the Money Laundering Act (PMLA).Statements of two other officials, OC Joint Director General (Sport) A S V Prasad and Deputy Director General (Procurement) Surjit Lal have also been recorded in Tihar, ED sources said.Friday’s questioning, however, was a brief one and further recording of statement will take place later. The ED has registered about five different cases of money laundering in the conduct of the Games that were organised here last year.According to sources, Kalmadi was asked for some basic information on Friday and a detailed statement of investments and transactions in both his personal and OC Chairman capacities will take place soon.The CBI, in its charge sheet against Kalmadi had described him as the “main accused” in a corruption case relating to irregularities in awarding the Time Scoring Results (TSR) contract to a Swiss firm.”Kalmadi is the main accused as he was the person with all supreme powers. He had the supreme over riding powers in the Organising Committee of the CWG, 2010,” the CBI charge sheet had said.Kalmadi and the two other officials were arrested by the CBI on April 25.- With PTI inputsadvertisementlast_img read more

Steve Jobs & Guy Kawasaki — Powerpoint Best Practices

first_img Originally published Jan 18, 2007 1:27:00 PM, updated July 28 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Presentations I have recently come across some interesting Powerpoint best practices that I thought I would share with you. Steve JobsThe first best practice was from watching Steve Jobs’ presentation at MacWorld this year.  What was fascinating about his slides is that they were either just a picture or just a picture with a couple of words in extremely large font.  It turns out that Steve wants the audience to listen to him tell the story, rather than read the slides. Here’s a picture of one of Steve’s slides:In contrast to Steve’s slide show, here’s a picture of a slide from Michael Dell.  Michael’s would work well if it were designed to be sent to someone who would not have the benefit of hearing the story live, but next to Steve’s slides, they just seem cluttered.Guy KawasakiI recently read Guy Kawasaki’s “Art of The Start.”  In addition to being a good author/blogger, Guy was one of the very early Apple employees and more recently has been a venture/angel investor type where he has listened to countless Powerpoint presentations.  Presumably because he is tired of seeing poor Powerpoint presentations, he spends many pages in his book talking about Powerpoint best practices.  There were a few nuggets of Powerpoint wisdom among a lot of content about it that stuck with me a few days after finishing the book.His mantra is that Powerpoint should follow a 10/20/30 Rule.  There should be no more than 10 slides in the presentation — very few people take away much more than one concept from a presentation, so all that other stuff is extra.  The slide presentation should be designed to last 20 minutes, leaving room for ample questions/discussion between slides or after the presentation.  Guy points out that the point of the presentation is typically to initiate a discussion.  He says the font should be size should be no smaller than 30 (Arial font).  Guy says that audiences read faster than you can talk, so that while you are up there talking, they are trying to read your slides and not listening to what you are saying.He says that there are something like 60 animation features within Powerpoint and he recommends the less use of it the better.  His advice is to use your voice/body to emphasize when a point is important, not some fancy Powerpoint trick.  The only place he recommends using any of this is in going through bullet points on a slide, presumably to avoid having people read ahead.  Speaking of bullets, Guy suggests that bulleted slides should have one point with bullets and only one layer of bullets (lest you violate the 30 part of 10/20/30).If you have some great Powerpoint tips, please do share them with us…– Brian Halligan.last_img read more

How to Kill Conversation & Suck Life Out of Your Blog

first_img If you don’t engage with commenters in the ballroom, everybody goes to get a cup of coffee. Same with the blog. Sounds crazy. Nobody would do that. It would kill the conversation and suck the life out of the room, not to mention your sales funnel. business blogs They don’t allow commenters to identify themselves with a url. They insist on moderating comments before publishing them. Successful Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack They set up a blog, summon their inner Hemingway for the posts, then suffocate commenting and conversation:center_img Except serious, smart companies do it every day — on their blogs. They don’t learn from or listen to commenters. have the kind of atmosphere you’d want in that ballroom. They’re opportunities for you to talk about your product and your industry, but also to listen and interact. Then they wonder why their blog isn’t taking off. Originally published Jul 31, 2008 10:14:00 AM, updated October 18 2015 They don’t respond to comments or participate in discussions taking place in the comments.last_img read more

The Role of PR Firms in Social Media and Inbound Marketing

first_imgThere has been a lot of discussion this week in the A-List blogs about the role of a PR firm within the world of inbound marketing and social media.  I have been thinking about this for a while, both as a blogger (who is now getting pitched by PR firms), an active social media person, and a client of a PR firm – and part of a company that has a strong presence on LinkedIn (group with 7,000+ members), Facebook (over 600 fans) and Twitter (still growing, but employees like me have 100’s of followers).  In fact, I have been asked to speak on this very topic at the upcoming Worldcom conference in Montreal (a conference of hundreds of PR firms).Changes Challenging the Value of a PR FirmDirect Relationships – Does the media expect direct relationships with the company (through social media) rather than having the PR folks as a “go-between”?  If so, can the PR Firm play a role at all?Speed of Publishing – The old world had quarterly or annual editorial calendars.  Now A-list bloggers decide what to write that morning while having a latte in their robe in front of their laptop.  HubSpot has gotten coverage within 50 minutes from ZDNet because I responded to a question on Twitter from a blogger.  When the time between idea and article can be 30 minutes, can a PR firm really help a client get coverage?Approachability of Media – The media today are really pretty approachable, unlike the old days where it was hard to get a meeting with a writer for the Wall Street Journal, today you can follow the key media players on Twitter, be friends on Facebook, comment on their blog, etc.  So, if the relationships are easier to formulate today, what’s the value of a PR firm?To review some of the discussion going on right now, Steve Rubel at Micro Persuasion thinks that PR firms need to adapt, because bloggers and “new media” people want to “discover news for themselves” and not be pitched by PR folks.  Michael Arrington at TechCrunch says that “PR as a profession is broken”.  Ouch.  Mark ‘Rizzn’ Hopkins from Mashable says those who “position themselves in the mindset that they aren’t gatekeepers for information but connectors for entrepreneurs and resources for journalists” will be a productive resource for their clients.  Robert Scoble from Scobleizer thinks that “there’s no reason to go crazy with a PR firm if you build something that people want.”  And Todd Defren of PR-Squared posted a response (including a video of me).  But probably the best summary and comment on the debate (besides this article of course! 🙂 comes from Marshall Kirkpatrick at ReadWrite Web who summarizes his article with “Is it worth the expense and loss of direct experience for many startups to hire PR people? It probably is.”  How a PR Firm Can Provide Value TodayResearch – You could spend the time finding the best 100 bloggers who write about your specific niche, but having someone else do this for you can save time, especially if they do it for a living and have access to tools to make it easier and faster.  Same things goes for researching conferences, events, speaking opportunities, awards, etc.  HubSpot has won a ton of marketing awards, and for most of them our PR firm found them and did everything for us.Training – Few people are social media and blogging experts, and if you hire the right PR firm, they can help bring their expertise into your company.  Don’t let them do everything for you, make them train and educate your marketing team (not just marcom, product people too!) and executives about social media, blogging, how to comment on blogs, how to use Twitter and Facebook, etc.  Inbound Marketing relies on using your entire company for marketing, and teaching people how to do it can be a great way for your PR firm to provide value.  Even though we think we know a lot at HubSpot, our PR firm has taught us a thing or two and we’ve tried some new stuff based on their suggestions.Create & Publish Content – PR folks are experts at writing, and increasingly audio and video too.  Your PR firm can help you figure out how to take your boring company announcement and craft it into an interesting story, even if it is not for a news release, it can be just for your company blog.  Your PR firm can also interview employees, customers and others and post videos on your blog or website, etc.  They do this stuff all the time (if they’re good) and might be able to do it better and faster than you can.  Our PR firm has written more than press releases for us – they don’t write for this blog – but other stuff has been helpful.Pitching / Relationships – There are some times when a PR firm does have relationships you don’t have, and times when that makes sense.  A lot of these relationships might be “old media”, but old media is still important to a lot of companies.  For instance, Business Week, Inc Magazine, and others will probably only cover you twice in the next 5 years (if you’re lucky), so does the writer really want a “relationship” with you.  Probably not.  But a PR firm brings lots of different clients to the table, and having a relationship with the PR pro might make sense for the writer.  Our PR Firm is really completely responsible for our relationships with print media.  We just don’t interact with those folks much ourselves.Monitoring – Good PR folks will do a great job of monitoring all the right blogs, social networks and other conversations for relevant information.  They then should email you and tell you to respond, comment, or react on your blog as necessary.  Even if you have a ton of RSS feeds, alerts and more set up, you might miss some things.  Our PR Firm doesn’t send us too much in terms of monitoring because we use lots of tools (including HubSpot software) to monitor things ourselves, but about once a month they send something I missed, and it’s usually good.  But, we have about 10 people actively monitoring 100’s of blogs and 100’s of search feeds daily (not kidding, the joke is that we consume 40% of the Internet on a daily basis).  I bet that your company has way fewer people in your company doing this stuff, so your PR firm will provide tons more value here.Beyond these points, I also think there is something to be said for the ability for a PR firm to relatively quickly ramp up your capabilities, whereas if you were doing things internally it might take a lot longer to find and train a productive internal person.  Don’t take this as a glowing recommendation that everyone should go out and hire a PR firm today.  But, I also don’t think they should be swept under the rug as useless – there is a lot of value a PR firm can provide in the right circumstances for the right client.  As always, understand what all your possible tools can do, then choose the right tools for the job.  A PR firm might be one of those tools.Here is some more of my thoughts on video: Note: HubSpot is a client of Shift Communications, and we’re happy with what we have accomplished working with them over the past year.  But we also talk frequently with them about how to make the relationship work best for both of us.  I recommend all companies do that with your PR firm.  Maybe this article can be a starting point for the conversation with your PR firm.What do you think?  What is the role of a PR firm today?  Leave a comment below and let’s discuss. Public Relations Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlackcenter_img Topics: Originally published Aug 13, 2008 6:44:00 PM, updated March 21 2013last_img read more

HubSpot TV – Combining Real Life and Social Media with Guest Tim Hayden

first_imgEpisode #61 – October 9, 2009  (Episode Length: 28 minutes, 58 seconds) http://itunes.hubspot.tv/ Headlines Marketing Takeaway , @ mvolpe Marketing Takeaway Doing It Right with www.HubSpot.tv FTC Confirms Bloggers Need Not Fear the $11,000 Fines Registration Link: – Your offline events can stimulate online conversation. gameplanhayden If PR Dead? The Debate Continues… — Details: and @ Download HubSpot’s Inbound Marketing University online training program Thepremise is simple: visitors “light” a candle and leave a message. 8599as of Thursday at 4PM – less than 48 hours after it went live Yahoo finally joins Google and stops using meta keywords for search Time 3:00-5:30pm Forum Fodder Location: Brogan Room at HubSpot HQ http://hubspotbook.eventbrite.com/ HuSpot TV Guest: Tim Hayden! Brian Halligan’s article: Is PR dead? Think about using in person events to enhance the online communications you are using for inbound marketing. in Austin, TX Announcement! First 50 people get a free book! FTC Regulates Endorsements and Reviews We Are Better Than This Closing Make great content, get more links, don’t sweat meta keywords. Date: October 16 Justin Goodman @electricmice: How to interact on Twitter: @ Originally published Oct 11, 2009 7:49:00 PM, updated July 04 2013 : Set your employees free! Encourage them to be content creators. Death to Meta Keywords! Doors open at 3:00pm. The show goes live at 4:00pm. Come meet Brian andDharmesh at the end of the show during the book signing.  – Make sure your PR firm is doing more than SPAMing reporters with press releases. Yahoo Search No Longer Uses Meta Keywords Tag Technology, in which 54% of thesample of 1,400 CIOs of companies with 100 or more employees blockemployees from accessing any social media at work” Intro Inbound Marketing Book Launch Party at HubSpot TV : Be upfront and honest, and encourage your fans to do the same. “astudy released yesterday by Robert Half Perks: CEO of Marketing Takeaway: Subscribe in iTunes: Why the 54% of companies blocking access to social media should knock it off http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf IMU includes The Role of PR Firms in Social Media and Inbound Marketing in your tweet. Free Inbound Marketing University Online Training Program 54% of companies BLOCK social media If I have hundreds of landing pages, how should you incorporate them into your navigation? 11 free webinar classes and notesheets GamePlan Marketing Takeaway 2 Marketing Takewaway karenrubin “So,is pr dead? Well, the bad news is that as the game has beentraditionally played, it is probably dead or near dead. The good newsis that there is a major opportunity for new entrants and forwardthinking existing agencies to re-invent the industry and provide awhole new set of valuable businesses for their customers.” . The program drills into each component of inbound marketing and prepares you for the Inbound Marketing certification exam. Marketing Tip of the Week: FTC Cracks Down on Blogger Payola, Celebrity Tweets Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

3 On-Page SEO Mistakes and Tips for Franchisees

first_img 1. Create an Optimized Page Title on-page search engine optimization (SEO) best practices . Failing to do so is a simple yet costly mistake that many websites make. Making this mistake, especially if most of your business comes from a local geographic radius, means you are instead competing for keywords that are much more difficult to rank for because of the increased competition around these more broad-based keywords. Originally published Aug 10, 2011 8:01:00 PM, updated October 20 2016 competing against other local businesses Each individual page of your website offers an opportunity for you to Many local franchisee websites fail to optimize their page titles around for your franchise. . Here are three on-page SEO tips for franchisees to help get found by more people looking for their products and services.  improving your on-page SEO What should franchisees do? As a franchisee, how does your website’s on-page SEO stack up? If you’re making any of these three mistakes, it might make sense to spend some more time 2. Optimize Your Page Titles Around Geographically Specific Keywords To see this in action, perform a Google search for “George Washington.” Notice that the first result that pops up is the Wikipedia page where the based on its authority from inbound links, which is another contributing factor that helps this page rank so well in search engines. If your page title reads “Home” or “X Company,” we suggest changing it to something that contains your top one or two keywords. For example, imagine that you own a leather furniture store in Jacksonville. The page title on the home page of your website should not be “Rick’s Furniture Store” unless that’s what you want to get found for. Rather, your page title should be something like “Leather Furniture Store Jacksonville | Leather Sofas Jacksonville” because those are likely keywords that searchers who have never heard of Rick’s Furniture Store will be typing into search engines. For example, a Google keyword search for “leather furniture” shows 18.8 million website pages in the Google index. A Google search for the keyword “leather furniture Jacksonville” instead has only has 299K website pages indexed in Google. This means there is a lot less competition, and therefore, it is a lot less difficult to rank organically for “leather furniture Jacksonville” compared to plain old “leather furniture.” In other words, instead of competing with everyone in the country who is vying for that general keyword, you are only Your page title or title tag is the most important piece of real estate on your website. Why? The page title is the first thing search engines read when crawling your site. Page titles are crucial because they tell search engines what you want to get found for. Many franchisee websites experience difficulty getting found by prospects in organic search because they haven’t optimized their page title with the What should franchisees do? On-page SEO . geographically-focused keywordscenter_img rank for a new keyword in search engines for specific keywords you want to target. Make sure you weave that keyword into as many on-page SEO ranking factors as you can without sacrificing readability for your site visitors. Take the time to Many franchisees either do not have a website or do not have access to their website to make geographically-focused SEO improvements. First, if you do not have a website for your locally owned and operated franchise, we recommend getting one set up ASAP! 3. Use Each Web Page as an Opportunity to Rank for a New Keyword most important on-page SEO elements Another common mistake is setting your company name as your page title. Making sure you are not making these two simple — yet powerful — mistakes will go a long way toward helping Second, it’s also important that your website has an easy-to-use CMS, or content management system. A CMS will allow you to easily update and edit your website when necessary instead of paying a webmaster $100 or more each time you need to make an update. Topics: appropriate keywords carefully search engine optimize each page on your website in your geographic area. . In fact, a common mistake many companies make is having a generic page title that reads “Home.” Having “Home” as your page title tells search engines that you want to get found each time a searcher types in “Home.” Not ideal. improve on-page SEO off-page SEO What should franchisees do? In the United States, the franchise industry accounts for almost 40% of all retail sales. Unfortunately, many franchise companies with large networks of franchisees spread throughout the country are not taking advantage of . Your search engine rankings will thank you. (page title, URL, H1 tag, alt text) are all optimized around the keyword “George Washington.” This is not an accident. One of the reasons Google has indexed this page as the most relevant and authoritative website on “George Washington” is because its on-page SEO structure is perfectly optimized. Wikipedia also has strong Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]

first_imgSocial media can be a huge contributor to a company’s lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads? In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).Access Now: Free Advertising Checklist + Best Practices Videos LinkedIn’s conversion rate also outranked social media as a channel overall. In other words, of all the traffic that came to these business’ websites via social media, .98% of that traffic converted into leads, compared to LinkedIn’s 2.74%.So why might LinkedIn be the most efficient social channel for lead generation, and how can you use that to your advantage?People join LinkedIn to showcase their career, work expertise, and find content and information to make their professional lives better. So businesses who target other businesses will naturally find a higher concentration of their target market on LinkedIn. Also, when someone visits LinkedIn, the person is most likely in a business-focused mindset, helping business’ content perform inherently better.So what about B2C-focused businesses? Less content is generally posted to LinkedIn than to other social networks, which is probably because people almost exclusively post marketing-related content as opposed to their children’s photos or social “chatter.” This means there is less clutter on LinkedIn, making a person capable of consuming a higher percentage of the content that’s active on LinkedIn at any given time. In other words, a business’ marketing posts are more likely to be noticed on LinkedIn than somewhere else.So what should you do when you find a specific social channel that’s a slam dunk for your business?How to Leverage Your Business’ Top-Performing Social Network1. Invest time and effort to grow that specific channel. The trick, however, will be trying to maintain a quality network as your community scales.2. Post more of the targeted content that’s working. If you notice people are specifically really enjoying blog posts, webinars, or something else — keep offering it! How can you tell what content’s working? Monitor comments, likes, shares, and clicks.3. Find more opportunities to post relevant CTAs. Can you sprinkle more lead generation opportunities throughout your social media updates? It’s quite a balancing act, but a solid mix of calls-to-action (CTAs) and other content is healthy.4. Don’t take success for granted – keep learning. It’s easy to get comfortable when something is going well. Remember, there are always opportunities to improve. Keep testing, analyzing your data, and increasing results!What type of conversion rates do you experience per network? Is the data similar to your own results? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:center_img Originally published Jan 30, 2012 9:00:00 AM, updated October 14 2019 LinkedIn Marketinglast_img read more