No-confidence resolution …seeks order preventing payment of contracts over $15M As the Coalition Government continues its “business as usual” approach following the passage of the no confidence motion back in December, Political Commentator and Attorney-at-Law Christopher Ram has turned to the High Court to stop the awarding and payment of contracts over $15 million.The legal proceedings were filed on Friday by Attorney-at-Law Anil Nandlall on behalf of Ram, and named Attorney General Basil Williams and the Permanent Secretary of the Ministry of the Presidency, Abena Moore, as the respondents.Ram is asking the court to declare, among other things, that any procurement (contract) in excess of $15 million approved by a purported Cabinet after the evening of 21st December, 2018 is unconstitutional, unlawful, null, void, and is of no legal effect; and that the court should issue an order restraining Permanent Secretaries within all Government Ministries from making any payment towards any contracts in excess of $15 million approved by a purported Cabinet after the passage of the no confidence motion.The High Court is also being asked for a declaration to state that “…there exists no Cabinet to review or award any contract which exceeds fifteen million Guyana dollars (G$15,000,000).”It was noted in the court documents seen by Guyana Times that Section 54 (1) of the Procurement Act gives Cabinet the right to review and approve all procurements (contracts) in excess of $15 million. However, Ram pointed out in his grounds for the application that all functions and duties of the Cabinet ceased on December 21, 2018 when the no confidence motion was successfully passed against the Coalition Administration.The Resolution gives effect to Article 106 (6), which states: “The Cabinet including the President shall resign if the Government is defeated by the vote of a majority of all the elected members of the National Assembly on a vote of confidence.”According to the legal documents, the subsequent ruling of acting Chief Justice Roxane George (on January 31 in a case filed by Ram) was that the National Assembly properly, validly and lawfully passed the motion, which immediately effected the resignation of the Cabinet.“…the president and the ministers who constitute the Cabinet [were] compelled to resign their functions in Cabinet but retain their office until elections are held… I have observed that the Cabinet has not complied… and neither the Cabinet nor the President has expressed a public intention to resign or fixed a date prior to or on 21st March, 2019 for the holding of national and regional elections, nor has a resolution supported by no less than two-thirds of the National Assembly determined that elections should be held after an extended period,” Ram outlined in his application to the court.Immediately after the passage of the motion, the Coalition Government had said it would uphold the Constitution, but subsequently took a U-turn, ignoring calls from stakeholders, including the Opposition, to resign.President David Granger has maintained on several occasions that there is no provision in the constitution for a “caretaker” Government. Furthermore, the Government went on to challenge the passage of the motion in the National Assembly back in December.However, the acting Chief Justice found that the no-confidence motion was validly passed, and that Cabinet should have resigned. Government has since appealed this decision, and those matters are expected to come up for hearing at the Appeal Court next week.Meanwhile, following the High Court ruling, the Coalition has been meeting as a ‘Ministerial Plenary’, which is imbued with Cabinet powers, to carry on Government business. In fact, they have noted contracts from the National Procurement and Tender Administration Board (NPTAB) and given their approval for various appointments.This is a move which Opposition Leader Bharrat Jagdeo has called illegal. “They have a ministerial plenary to bypass the Chief Justice’s ruling, which is illegal,” the Opposition Leader has said.Jagdeo had noted, too, that if the People’s Progressive Party, of which he is also the General Secretary, returns to office, then all the actions and decisions of the Coalition Government since December 21 will be reviewed and reversed.
The fifth annual Letterkenny Busking Festival is taking place along Letterkenny’s Main Street on Saturday the 24th of August. Spots are filling up fast for this annual festival so if you would like to take part, we would encourage you to register now.This year’s event is set to be the most competitive yet with various types of performers from Donegal and beyond registered to participate in the competition. But it’s not just about competing. The whole street will be alive with music and performance. This year the Busking festival is taking place during the weekend of the 50th Anniversary of the Letterkenny International Folk Festival so Letterkenny will be full of people who are here for all the various activities and after the busking there will be more live acts on the street.Each act will be in with a chance of winning prizes from the €1000 prize fund but not everyone can win. The acts love the support and can maybe collect a few cents from appreciative audiences. So if you’re out on Saturday 24th August between 11am to 2pm come and see some brilliant acts showcase their talents.Spots are allocated on a first-come-first-served basis, so it is best to pre-register for the festival and all performers will be visited by the judges.This year a special guest will announce the winners at a prize-giving event at McGinley’s Bar at 2.30pm. The winning act will have the chance to perform on stage at the venue. So while you’re shopping in town, head up to the Main Street and feast your eyes and ears on some great performances. The Letterkenny Busking Festival draws a large crowd each year of both spectators and performers.“Bringing music on to the street on a Saturday afternoon always brings a feel-good atmosphere especially in the Summer”, explains Leonard Watson President of Letterkenny Chamber of Commerce that is organising the Busking Festival through its ShopLK Brand.“This year we have a great line up of entertainment building on previous years. With the prize fund on offer we know we’ll have a high standard of acts and we encourage everyone to come out and support the buskers on the day”.“ShopLK is all about enjoying the best shopping experience in Letterkenny and we want our regular customers and visitors to the town to really enjoy what Letterkenny has to offer. This type of event, that is funded through the Retail Promotion initiative from Donegal County Council, makes happy shoppers and creates a real buzz.”Come along on Saturday 24th August to Letterkenny Main Street and see magicians, dancers, street entertainers, trad groups and more celebrating local and national talent. Support our acts and help to bring the main street alive this Summer. To pre-register for the competition and get more information on the competition format, etc, check out our Facebook page at www.facebook.com/letterkennybuskingfestival or alternatively email firstname.lastname@example.orgLess than two weeks to go until the highly anticipated Letterkenny Busking festival was last modified: August 9th, 2019 by Staff WriterShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)
Raiders offensive tackle Trent Brown took to social media Wednesday to deny allegations of a series of physical assaults against the mother of his son earlier this year.The lawsuit filed Monday in civil court accuses Brown of slapping, choking and punching the plaintiff, his ex-girlfriend who is now living in Atlanta, in instances across at least three months this spring and summer, as well as an assault in 2018. Police were called after a June incident in Texas, according to the lawsuit, …
7 October 2002What South African words would you include in an English dictionary designed for the region?There are words one hears every day in South Africa: ubuntu, for example, that Nguni word meaning humanity. There are lekgotla (Sesotho) and bosberaad (Afrikaans) – both strategy planning sessions, usually called by government or organisations.Some South African words have entered world usage – “fundi’, from the isiNdebele umfundi (an expert, a teacher) and “trek’, from South African Dutch (a long or arduous journey). Others, perhaps, deserve elevation into “World English’: babelaas (hung-over), from the isiZulu ibhabhalazi; and for those who get themselves into that state, dof, or stupid, from Afrikaans.The South African Concise Oxford Dictionary is the newest in a range of regional dictionaries – there are Canadian, Australian and Indian editions – and the editors had some difficult choices to make. They settled on 1 500 examples of South African English, including words specific to the country as well as those which have meanings in South Africa different from their definitions overseas.“Madam’, for example, might be “a polite form of address for a woman’ elsewhere, but here it’s “the mistress of a household, usually a white woman’, or “an affluent urban white woman’. A “bond’ in South Africa is a “mortgage’ in the US and the UK. And perhaps the best-known example: a South African “robot’ is not a steel-plated humanoid but a traffic light.Less known, but also important, is the use of the comma in figures. The second, South African usage entry under “comma’ is “a mark representing a decimal comma: two comma five metres’ – presumably where many other countries would say “point’.Choices were made by The Dictionary Unit for South African English, a not-for-profit unit affiliated to Rhodes University in Grahamstown and financed partly by the Pan South African Language Board, established by the South African Constitution to promote the country’s 11 official languages as well as other languages used in the country.The unit had a head start: set up in the 1960s by linguistic academics Jean and William Branford, it could rely on their 1978 Dictionary of South African English and the unit’s massive 1996 Dictionary of South African English on Historical Principles.The new dictionary is intended, say the publishers, for the average adult, the student and the professional. It veers from politics (Nepad, Black Consciousness, Gear) to food and drink (witblits, mebos, skottel) to agriculture – or, anyway, a particular crop. “Ganja’ was there already (origin: from Hindi gamja), but the South African edition has added dagga (origin: from Khoikhoi dachab) and “Durban poison’ (cannabis of a particularly potent variety, originating in KwaZulu-Natal, or so says the dictionary).The preference for Mandrax among South African substance abusers – more than in any other country – is also reflected in the dictionary, with one of the definitions of “button’ being “South African informal: a Mandrax tablet’.There is a nod to youth culture, or at least its music. There is nothing especially South African about hip hop (it is, says the dictionary, of US black and Hispanic origin) or rap (of US origin) or kwasa kwasa (“a lively erotic dance originating in central Africa’ as well as “a genre of popular African music’).But kwaito is distinctly home-grown. It is defined as “a style of popular dance music featuring rhythmically recited vocals over an instrumental backing with strong bass lines’. So now you know – and the origin of the name, if not the style, goes deep into Johannesburg culture. “Kwaito’, says the dictionary, comes from the Amakwaito, a group of 1950s gangsters in Sophiatown – and they, in turn, derived their name from an Afrikaans word for angry or vicious: kwaai.Traditional South African culture is highlighted in the new dictionary, with many words from official languages, especially Nguni, included. An imbizo – traditionally “a gathering called by a traditional leader’ but also “a meeting or workshop’ – comes from the isiZulu biza, “call, summon’.Makoti is in (“a young married woman, a bride’, from isiZulu), and indoda (“a man, especially one who has undergone traditional initiation’, from isiXhosa and isiZulu). So are imbongi (a praise singer) and inyanga (“a traditional healer who uses herbal remedies. Compare with sangoma’), as well as sangoma (“a traditional healer or diviner, from isangoma‘).And traditional culture of a different kind is included as well, with many words from Afrikaans, among them deurmekaar (“confused, disorganised’ – like many words, rather more evocative in original than in translation), boeremusiek and boerekos, and everybody’s favourite, lekker, which the dictionary helpfully defines as “tipsy’ as well as “good’ and “pleasant’.Anyone seeking an illustration of the interweaving and interdependency of different South African cultures need look no further than the language.Tsotsitaal, for example, is “an Afrikaans-influenced township patois . typically spoken in Gauteng. Origin from tsotsi + Afrikaans taal ‘language”). And the word tsotsi? It’s “a black urban criminal’, says the entry, and its origin is “perhaps a Sesotho corruption of zoot suit, with reference to the flashy clothes originally associated with tsotsis’. 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29 June 2010With the spotlight on South Africa during the 2010 Fifa World Cup, it’s easy to forget what the game of football is like elsewhere on the continent – played far, far away from glitzy stadiums, often in remote dusty villages with hand-made balls, bare feet and a couple of crooked sticks for goal posts.This is what photographer Jessica Hilltout is trying to show. Her recently launched book, Amen, seeks to draw attention to the spirit of grassroots football in Africa, and the highly dedicated players and teams that follow the game as if it were a religion.MediaClubSouthAfricaFree high-resolution photos and professional feature articles from Brand South Africa’s media service. “All the people who live and will remain in the shadow of the World Cup deserve to have a light shone on them, not just for their passion for the game, but more so for the fundamental energy and enthusiasm that shines through the way they live,” she says.In this regard her work delves deeper than the sport itself: “This book is not just about football, or indeed about football in Africa. It is a book that tries to capture the beauty and strength of the human spirit. It pays homage to Africa. It is a tribute to the forgotten, to the majority,” Ogilvy & Mather’s creative director, Ian Brower, writes in the introduction.MediaClubSA Gallery: Grassroots African football“Africa is a world like no other … there lies a passion for the festival, a reason to rejoice. These moments are centred around music and football. Often the two go hand in hand. Football is the one activity that costs nothing.”So be itHilltout believes, and has largely based her work on the premise, that in Africa, football is not a religion, but everything a religion should be. “Football is the glue in Africa – it’s a necessity,” she says.“In every little village, no matter how far off the main road, I’d find people playing football at sunrise and sunset. One small village could have as many as five football fields. Waking up at dawn I’d join the players and spectators gathering together on the football field, like we were congregating at a shrine or a temple. There was a true sense of devotion to the game.”The book’s title is also based on this sentiment. “Amen is a four-letter word, the same in every language. It means ‘so be it’,” Hilltout says.“This is very pertinent to Africa in terms of how people accept their fate, with pride and dignity, tough as it may be. It was also the word I heard the most during my trip. When I would leave groups I had been working with, they would say to me: ‘Amen, amen. May this project work. Amen, amen.’”A life on the roadHilltout, who was born in Belgium in 1977, is no stranger to travelling and a life on the road. As a child her family moved around a lot and spent time in the Seychelles, US, Canada, Hong Kong and South Africa.After studying photography in Blackpool, UK, and a brief stint in advertising in Europe, she bought an old Toyota Land Cruiser with her boyfriend in 2002 and made a 15-month trip from Belgium to Mongolia.Following this, the two shipped the car to South Africa’s port of Durban and drove up through Africa, back to Brussels. Throughout the journey, Hilltout kept log books and a photographic record of the regions and places she explored.“Although there was no thread holding my work together at that stage, it was the foundation of what I am trying to express now: highlighting the value of simple, banal things – that stuff that people usually overlook. My first photographic project that held any ground was called the Beauty of Imperfection, which Amen is linked to. It also pays tribute to the imperfect.”Return to AfricaIt was Christmas 2008, back in Europe, when the upcoming 2010 Fifa World Cup sparked the idea of a grassroots football book for Hilltout and her dad, who ended up working with her on the project. “We thought, that with this huge event happening for Africa as a continent, why don’t we show everyone what football means in the little villages, cities and towns across Africa, the places that aren’t going to be the focus tournament?”For the project, Hilltout concentrated on Southern and West Africa, covering about 20 000km between South Africa, Lesotho, Mozambique, Malawi, Ghana, Togo, Benin, Burkina Faso, Niger and Cote d’Ivoire.“There was no real planning for the trip. Nothing had really been pre-arranged. I got on a flight to Cape Town from Brussels, and with me was a Hasselblad with one 80mm lens, 300 rolls of film, a digital camera, my log books, a mini printer and a stock of new footballs. I packed this all into an old VW Beetle that was equipped with a roof rack, three spare tyres, two jerry cans and a higher suspension.”Southern Africa was a natural choice because Hilltout’s dad had the Beetle stored in Cape Town, so she borrowed it for that portion of the trip, but West Africa was a more spontaneous choice.“I decided to go to West Africa because I had never covered that region before … and I knew there were lots of big football countries there, like Ghana and Ivory Coast – so I just flew to Accra. Once I arrived there I bought a Nissan Vanette and kitted it out with four big boxes: one for footballs, one for food and the other two for clothes and film. The whole trip was done on gut-feeling. I would literally arrive in a village … start talking to people … show them my log books with the ideas I had for the project … then off we’d go.“All in all I spent seven months on the road and worked in about 20 different places across the two regions. Each place has a story to it, and that’s covered in the book. There are stories about the guys who fixed boots in the villages, the guy who took in hard-up youngsters and mentored them, and the guy who owns a ‘football cinema’ in West Africa that’s built of mud and sticks, but it can seat 60 fans – and you can even get a fried egg and cup of coffee in there while watching the game!“After this I returned to Europe to put it all together. In total I spent about two years on the project.”Communicating with locals wasn’t too much of a problem for Hilltout, as she speaks English, French and Spanish, but she admits things were a little difficult in Mozambique, as she couldn’t converse in Portuguese. “I drafted a letter and got it translated from Spanish into Portuguese and addressed to the chiefs of the villages I intended visiting.”The contacts she made in the bigger towns, who she says became “her very good friends”, helped her connect with communities in far-off places and translated when only an African language was spoken.“The people with whom I worked were all essential to this project. Once they understood the message I was trying to portray, once I’d gained their trust, they gave me more than I could ever have dreamed. They let me into their villages and homes. They proudly showed me their shoes, their balls, their jerseys.”Trust was a big thing, Hilltout says. “Sometimes it took three days before I took out my camera. I was very aware of the fear of deception, and how these people had perhaps been promised things before. They think people are coming to take – not to give back. And I think this is very well reflected in the history of Africa.”Tired ballsThroughout her trip she exchanged the manufactured footballs she’d brought along for more intricate, home-made ones put together with old socks, pieces of cloth, string, plastic bags and – believe it or not – condoms. Hilltout says that once inflated and covered in a few protective layers, these can keep a ball bouncy for up to three days!“Eventually I found myself with 35 such balls and realised the extent to which they represented the essence of my trip and the heart of the project. I am looking to exchange the balls I collected for equipment for all the players who made this project come to life … so that they can keep on playing the game they love,” she says.UK sports writer and author David Goldblatt talks about this collection extensively in the foreword to Amen: “A few years ago I wrote on the opening page of The Ball is Round: A Global History of Football: ‘Football is available to anyone who can make a rag ball and find another pair of feet to pass to’, as if making a rag ball were a simple matter.“How glib, how foolish, and from a man who had never made a rag ball in his life. I still have not made a rag ball, but I have had the good fortune to see the photographs in this book, Jessica Hilltout’s Amen, and I will never take the manufacture of footballs, from any material, so lightly again.“Among the many things that I have learnt from this book, is that getting or making that ball is no simple task. On the contrary, it is emblematic of the inventiveness, diligence, creativity and single-minded focus of Africans in particular, but of poor communities everywhere,” Goldblatt writes.Exhibitions and book salesThe photographs in Amen are on exhibition in Cape Town, at the Joao Ferreira Gallery, from 15 June to 24 July. A similar exhibition is on in Brussels, Belgium until 18 July.The 208-page hardcover version of Amen is currently available in all major South African book stores for R600 (US$77), and available in magazine format for R190 ($24).Where to from here?“Part one of my campaign is to get the word out about the book, and then the next step is to use the publicity and funds generated from it to make a sustainable contribution to the football communities I photographed in Africa,” Hilltout says. “Of course, I can’t go back and help everyone, but want to focus on two highly committed groups I met in West Africa.”While Hilltout is working to make a positive change in lives of those she photographed, she says her own outlook has changed too.“The life lessons I learned in Africa could never have been learned in Europe. This project has changed me. I’ve begun to understand the true importance of football, which would have been impossible if I hadn’t lived through all the stories in order to capture the pictures. Through football I think I understand a little more about life, or at least a certain way of living.”First published by MediaClubSouthAfrica.com – get free high-resolution photos and professional feature articles from Brand South Africa’s media service.
Top Reasons to Go With Managed WordPress Hosting Tags:#Data Services#news#web Data is big. By that, we mean that there’s not only a lot of data, but handling all that data is a problem that everyone from small businesses on up to the big boys, like Google and Facebook, has to tackle in one way or another.To help with the problem of handling Big Data, Dealmaker Media has announced a group of startups that it says are “providing answers to all your database problems in unique and innovative ways.”Dealmaker Media, the company behind the Under The Radar conference that brings together a number of early stage, “bleeding-edge technology startups” each year, has put together a list of companies under the title of “Data-as-a-Service.” “Scaling databases is a hard problem,” writes Dealmaker Media Community Manager Clare Jacobson. “In fact, both Google and Facebook have had to build their own solutions to avoid buckling under today’s online and data-thirsty society.”Companies that can’t build their own solutions, writes Jacobson, are left “looking to innovative startups to provide scaling solutions.”So, what companies did Dealmaker pick for their collection of data-as-a-service recommendations?AkibanClustrixHadaptNimbusRethinkDBIf you find yourself, like so many other companies, unable to handle the data deluge, then one of these five companies may be able to save you from developing your own solution. The full blog post offers more details on each of the companies. Related Posts mike melanson A Web Developer’s New Best Friend is the AI Wai… Why Tech Companies Need Simpler Terms of Servic… 8 Best WordPress Hosting Solutions on the Market
LATEST STORIES Ateneo chalked up its sixth straight win in the Premier Volleyball League Collegiate Conference after cutting down La Salle, 25-15, 25-20, 25-22, Saturday at Filoil Flying V Centre.The Blue Eagles, who are on their way to the quarterfinals, hiked their record 6-0 record while the Green Spikers hold the fourth spot with a 3-3 card.ADVERTISEMENT BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight Chooks-to-go Pilipinas yields to Palestine in Fiba Asia Champions Cup Brace for potentially devastating typhoon approaching PH – NDRRMC View comments Bryan Bagunas unloaded 27 points on the sorry defense of UP while Madzlan Gampong and James Natividad combined for 26 points.Wendel Miguel led the Fighting Maroons with 17 points. E.T. returns to earth, reunites with grown-up Elliott in new ad Don’t miss out on the latest news and information. Nonong Araneta re-elected as PFF president Fire hits houses in Mandaluyong City MOST READ Read Next LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Frontrow holds fun run to raise funds for young cancer patients Kammuri turning to super typhoon less likely but possible — Pagasa Marck Espejo led Ateneo with 16 points while Gian Carlo Glorioso added 11.Arjay Onia and Raymark Woo had eight points apiece to lead La Salle.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutIn the first game, National University tripped University of the Philippines in four sets, 25-13, 24-26, 25-15, 25-17.The Bulldogs improved to 3-2 to stay at third place while the seventh-seeded Fighting Maroons slipped to 1-4. Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:59Sports venues to be ready in time for SEA Games01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games
Originally published Jan 18, 2007 1:27:00 PM, updated July 28 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Presentations I have recently come across some interesting Powerpoint best practices that I thought I would share with you. Steve JobsThe first best practice was from watching Steve Jobs’ presentation at MacWorld this year. What was fascinating about his slides is that they were either just a picture or just a picture with a couple of words in extremely large font. It turns out that Steve wants the audience to listen to him tell the story, rather than read the slides. Here’s a picture of one of Steve’s slides:In contrast to Steve’s slide show, here’s a picture of a slide from Michael Dell. Michael’s would work well if it were designed to be sent to someone who would not have the benefit of hearing the story live, but next to Steve’s slides, they just seem cluttered.Guy KawasakiI recently read Guy Kawasaki’s “Art of The Start.” In addition to being a good author/blogger, Guy was one of the very early Apple employees and more recently has been a venture/angel investor type where he has listened to countless Powerpoint presentations. Presumably because he is tired of seeing poor Powerpoint presentations, he spends many pages in his book talking about Powerpoint best practices. There were a few nuggets of Powerpoint wisdom among a lot of content about it that stuck with me a few days after finishing the book.His mantra is that Powerpoint should follow a 10/20/30 Rule. There should be no more than 10 slides in the presentation — very few people take away much more than one concept from a presentation, so all that other stuff is extra. The slide presentation should be designed to last 20 minutes, leaving room for ample questions/discussion between slides or after the presentation. Guy points out that the point of the presentation is typically to initiate a discussion. He says the font should be size should be no smaller than 30 (Arial font). Guy says that audiences read faster than you can talk, so that while you are up there talking, they are trying to read your slides and not listening to what you are saying.He says that there are something like 60 animation features within Powerpoint and he recommends the less use of it the better. His advice is to use your voice/body to emphasize when a point is important, not some fancy Powerpoint trick. The only place he recommends using any of this is in going through bullet points on a slide, presumably to avoid having people read ahead. Speaking of bullets, Guy suggests that bulleted slides should have one point with bullets and only one layer of bullets (lest you violate the 30 part of 10/20/30).If you have some great Powerpoint tips, please do share them with us…– Brian Halligan.
. Here’s an example of how you can do research to work out link strategy using HubSpot. how to go about building links – directories, networking and creating remarkable content that people will link to – you may not know what sites to target for inbound links. SEOMoz’s LinkScape First, A Quick Refresher on Inbound Links Originally published Nov 30, 2010 8:00:00 AM, updated October 20 2016 That little “spying” activity gave us a lot of insight into how the concrete business is doing and where there might be some opportunities to seek additional inbound links. Next steps would be to do a little research about each interesting source of links and determine what they want for a link. Links that you don’t have to share. Third, What Do You Do With That Research? Or, is it a business that you may already be networking with and you can find out if there are any opportunities to share content or promotions to help each other out with relevant links. Search engines give a page only a certain amount of credibility. This credibility or “link juice” is split up among the links coming from that page. That means you get a lot more value from an inbound link that is a story just about your products or services than an inbound link that lists you as one of ten hyperlinked companies. Links with relevant text descriptions. and In this example, you see the inbound links for a concrete countertop company. 67 total links with an average of a “low” link grade. Logically, you should start with what and who you know. Make a short list of trade publications, blogs and contacts in your network who might be good candidates. Now, don’t stop there. Links from high authority sites. Link Building Now that you know what you are looking for in an attractive inbound link, you need to figure out WHO you’d like to link to your site. That means some combination of industry relevance, high authority and the ease with which you can get in touch to share content that is link-worthy. Wow, comparatively speaking, our concrete countertop guy is doing great – he has a lot more links (60+ vs. 10). But maybe there are still some ideas for him here. Looks like the Better Business Bureau link could be of value, as could concreteideas.com and thebluebook.com which look like listing services. Add these to the list to investigate. integrated marketing software Let’s check out the competition to find out. Here’s another local competitor. Next, let’s pick a more ambitious competitor. Looking at someone in the concrete business that has national exposure, we can see what Cheng Concrete Exchange is up to. Turns out there are a few tools on the market to help you even further. Tools like Search engines recognize which words are hyperlinked and give value to those words. Therefore, if someone hyperlinks to your golf school and they hyperlink the text “the program” instead of “golf academy,” you are missing out and you should politely ask the linker if they wouldn’t mind shifting the link to the more SEO-friendly text. Most of the time they are happy to help. Second, How Do You Research Inbound Links? both provide this functionality. HubSpot also provides link research tools as a part of our If you’ve read a bit about search engine optimization (SEO), then you know that attracting lots of high quality inbound links is one of the most effective ways to build authority and improve your rank online. Even if you know An inbound link is a hyperlink on someone else’s web site that includes the URL for a page on your domain. Inbound links vary in quality and usefulness based on the originating site’s own authority, how many other links originate from that page and the actual text that is hyperlinked. What you want most are: Prioritize that list and start working away at it one link at a time. You’ll find that online authority and the resulting search results improve over time and the best benefit – the more people find you, the more they link to you, creating a virtuous cycle of link building that will be really hard for your competition to beat! Is it a member directory that you pay for? Is it a content centric site that might let you post a guest article? Topics: Yahoo Site Explorer Wow. They are a national outfit and it shows – they have hundreds of inbound links, many of high quality. This is a treasure trove of link opportunities to research further, looking for either personal connections or maybe sites that love to link to award-winning products, great content or customer stories. What does that really mean? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Getting a link from the New York Times has much more value than a link from my personal blog. Just like a personal introduction from your dearest friend has more value than an introduction from a distant acquaintance.
Mobile Marketing Originally published Jan 4, 2012 3:45:00 PM, updated October 20 2016 Topics: Located at the intersection of mobility and marketing, the “check in” is one of the latest iterations of social media marketing.Location-based social media, such as Foursquare , encourage consumers to “check in” at a business using their smartphone, allowing them to keep the people in their social network constantly apprised of their whereabouts.For example, friends meeting at a bar/club or family members gathering at a ballpark/stadium can check in to those locations using these social media tools. And in exchange for patronizing and promoting their venues via these tools, many businesses reward their customers. Foursquare, for example, bestows the title of “Mayor” on those frequenting a particular establishment the most often during a given period of time. In a nutshell, check-in promotions offer one more channel for marketers to engage consumers with their brands.Before you try running your own check-in campaign, check out these 7 tips for success: 1. Reward the Right Behaviors As with any other marketing initiative, it’s important to provide incentives that reinforce the behaviors you’re trying to induce. If in-store visits are the goal, your check-in promotion needs to reward that behavior. If your objective is creating awareness for a specific product or service, be sure your check-in promotion reflects that. 2. Get the Ball Rolling If you’ve ever been the first one to arrive at a party, you know that awkward feeling when it’s just you and the host until the other guests arrive. Seed the action by offering a special incentive for the first, or the first 10, checkins. 3. Stand Out From the Crowd Anybody can offer 10 or 20 percent off this or that. Where’s the excitement in that? Create check-in promotions that make customers feel special. Hold a monthly inauguration celebration for your “Mayor” during your busiest times, and do it up right. Hand them the proverbial keys to your business, or give them a one-of-a-kind T-shirt or baseball cap. It doesn’t have to be expensive; it just has to be memorable and fun. 4. Keep in Touch… With Your CRM While a standalone or one-off check-in campaign has some value, check-in promos tied into the rest of your inbound marketing programs are better still. Make sure you connect your check-in systems to the rest of your inbound marketing platform so you can analyze the results and leverage the social networks you’re working so hard to tap into. 5. Follow Through in Advance If check-in campaigns are new for you (and for about 98 percent of you, they are), be sure that everything needed to fulfill the rewards is in place before you roll out the campaign and that your staff understands how the campaign works. Almost nothing is worse for a business than setting up expectations and failing to deliver on them. 6. Spur Socialism Remember, this is social media . Use checkins to multiply the uptake on your campaign by reminding and rewarding people who bring a buddy—the more the merrier. Not everyone has to check in; they just have to show up with someone who does. 7. Metrics Still Matter Use your inbound marketing platform to measure and analyze the results of your check-in promotions. Keep an eye on total checkins, total spend, spend per checkin, social influence, and how many other online behaviors (such as email opt-ins, Likes, or tweets) customers engage in.Check-in mobile marketing is just getting off the ground. Every marketer is learning as they go, but here’s the key— learning . Apply solid marketing principles, and test and modify so you can improve with each campaign. Is mobile part of your 2012 marketing strategy? Join us for our free mobile marketing workshop on Thursday, January 12 at 12 PM ET to learn how to master mobile marketing in 2012. Reserve your seat for the webinar here . Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack