STABLE NOTES BY ED GOLDEN – FRIDAY FEBRUARY 5, 2016

first_imgPhilip D’Amato5814111124%62%$834,810 Edwin Maldonado85138915%35%$528,540 Joseph Talamo10413151413%40%$644,654 FRESH START FOR KOBE’S BACK IN BLINKERS?Kobe’s Back, who gets out of the gate slower than a Sumo wrestler, will wear blinkers for the first time in 17 career starts when he runs in Sunday’s Grade II Palos Verdes Stakes for older horses at six furlongs.“He deserved a little freshening,” trainer Peter Eurton said in explaining why the five-year-old gray son of Flatter has not raced since finishing seventh of 14 in the Breeders’ Cup Sprint at Keeneland Oct. 31. “That’s the only reason he got the time off.“He’s not a nervous horse in the gate; he just gets pretty complacent. I hope the blinkers will help Sunday. This will be the first time he’s worn them in a race, but he’s had them on for every work since the Breeders’ Cup, in fact, almost every day in his training.“He does seem to be on the bridle more and getting underneath himself better. His works have been stronger, he’s showing more desire and interest, so we’ll see.“I may say after the race that it’s something I should have done sooner. Let’s hope so.”Owned by the C R K Stable of Lee and Susan Searing, Kobe’s Back won the Grade II San Vicente Stakes in 2014 and the Grade III Commonwealth last April, in addition to a maiden victory. He has earned $652,250.The Palos Verdes, race six of eight: Kobe’s Back, Gary Stevens, 5-2; Salutos Amigos, Rafael Bejarano, 2-1; Mystery Train, Tyler Baze, 12-1; Pulling G’s, Victor Espinoza, 7-2; Rocket Heat, Edwin Maldonado, 9-2; and Cautious Giant, Santiago Gonzalez, 4-1. JockeyMts1st2nd3rdWin%ITM%Money Won Peter Eurton40611615%58%$372,520 Drayden Van Dyke6777910%34%$431,329 LUCKY SEVEN POST IN LEWIS FOR UNCLE LINO?Both trainer and jockey are pleased with the draw for Uncle Lino in Saturday’s Grade III Robert B. Lewis Stakes for three-year-olds at 1 1/16 miles.“If I had to pick a post position, that would be it: seven of seven,” said Gary Sherlock, trainer of the son of Uncle Mo who tries two turns for the first time.“Hopefully he’ll lay off some of the speed and put in a good finish.”Added jockey Fernando Perez, who has ridden Uncle Lino in each of his three previous races, resulting in a maiden win and two photo-finish losses, a second and a third, each by a neck: “I don’t think he’ll be too wide with seven horses. I think it’s a good post position.”The Lewis: Let’s Meet in Rio, Kent Desormeaux, 6-1; I Will Score, Mike Smith, 5-2; Dressed in Hermes, Rafael Bejarano, 6-1; Laoban, Tyler Baze, 12-1; Mor Spirit, Gary Stevens, 8-5; Path of David, Joe Talamo, 8-1; and Uncle Lino, Fernando Perez, 5-1. Peter Miller6293715%31%$333,040 John Sadler3956313%36%$246,810 Kent Desormeaux4479516%48%$619,745 STREET FANCY TAKES ON CHAMP SONGBIRD SATURDAYIMPERATIVE THE NEW CHOICE IN SAN ANTONIO STAKESOUTSIDE POST GOOD FOR UNCLE LINO IN ROBERT LEWISMcANALLY SEEKS TO ADD TO HIS SANTA ANITA RECORDBLINKERS BETTER LATE THAN NEVER FOR KOBE’S BACK?DAVID C. LOPEZ IMPRESSES HORSEMEN AT SANTA ANITACHAMP NYQUIST TO WORK BEFORE FIRST RACE SUNDAY David Lopez891881520%46%$535,176 Agapito Delgadillo4265614%40%$162,942 Steven Miyadi3057517%57%$178,744 Jeff Bonde1952326%53%$121,360 Rafael Bejarano1042323922%53%$1,114,785 Fernando Perez891051611%35%$489,844 Mike Smith4863613%31%$537,385 Doug O’Neill7711121314%47%$493,362 Jerry Hollendorfer6766119%34%$378,911 TrainerSts1st2nd3rdWin%ITM%Money Won ‘HAPPY’ IMPERATIVE SET FOR SAN ANTONIOWith Dortmund abstaining from Saturday’s San Antonio Stakes, chances for the opposition improved dramatically, specifically in the case of Imperative, who was made the 5-2 morning line favorite in the Grade II race at 1 1/8 miles with $500,000 in purse money.“The absence of Dortmund certainly should help a little bit, but my horse is doing good,” said Richard Baltas, trainer of Imperative, who was a game second to 2014 Horse of the Year California Chrome in the San Pasqual Stakes on Jan. 9.“We’re not going to be that far off (the pace). He was closer last time. The horse is happy. I’m looking forward to the race.”The field for the San Antonio, race seven: Cat Burglar, Rafael Bejarano, 4-1; Donworth, Mario Gutierrez, 6-1; Cyrus Alexander, Martin Garcia, 6-1; Hard Aces, Joe Talamo, 10-1; Hoppertunity, Flavien Prat, 3-1; Blingo, Alex Solis, 20-1; Imperative, Mike Smith, 5-2; and El Kabeir, Gary Stevens, 6-1. McANALLY HOPES TO ADD TO LONGEVITY MARK IN SAN MARCOSRon McAnally has been at Santa Anita since 1948. He ranks fourth all-time in victories at The Great Race Place with 703, behind Bobby Frankel, 917, Charlie Whittingham, 869, and Bob Baffert, 751.McAnally also is fourth in stakes victories with 113, and hopes to add to that number Saturday when he sends out Quick Casablanca in the Grade II San Marcos Stakes for older horses at 1 ¼ miles on turf.“I’ve been here all my life,” said McAnally, who turns 84 on July 11. “The most dramatic change? Off-track betting. It hurt the live crowds, although originally they said the satellites would be 50 miles from here. Now it’s 20, at Pomona.“But my horse is doing well. He should like the distance. He doesn’t want to go a mile. He wants a mile-and-a-quarter, a mile-and-a-half. He won at a mile-and-half in Chile.”The San Marcos: Gaga A, Mario Gutierrez, 10-1; Class Leader, Kent Desormeaux, 10-1; Chiropractor, Drayden Van Dyke, 4-1; Southern Freedom, Martin Garcia, 12-1; Power Foot, Tiago Pereira, 15-1; Ganesh, Flavien Prat, 15-1; Flamboyant, Brice Blanc, 4-1; Hay Dude, David C. Lopez, 5-2; Abbey Vale, Rafael Bejarano, 8-1; Quick Casablanca, Tyler Baze, 15-1; and Big Cazanova, Santiago Gonzalez, 15-1. Richard Baltas4976314%33%$477,594 Flavien Prat1011791517%41%$849,968 SANTA ANITA STATISTICS Martin Garcia5686814%39%$492,789 (Current Through Thursday, Feb. 4) Bob Baffert4587918%53%$500,740 Martin Pedroza4664213%26%$156,390 Santiago Gonzalez12224171120%43%$934,188 STREET FANCY MAIN THREAT TO SONGBIRDPhil D’Amato is not deluding himself when it comes to Street Fancy’s chances of defeating champion Songbird in Saturday’s Grade II, $300,000 Las Virgenes Stakes, but on the other hand, he’s not the meet’s leading trainer by accident.Through 24 racing days, D’Amato held a 14-11 lead over runner-up Doug O’Neill, and had started 19 fewer horses. Making her first start this meet on Saturday will be Street Fancy, a daughter of Street Sense who won the Grade I Starlet at Los Alamitos Dec. 12, closing from seventh in a field of nine to win the mile-and-a-sixteenth race by a length under Mike Smith.The Hall of Fame jockey has ridden Songbird in each of her four victories and will be aboard again on Saturday.“Street Fancy is doing well and we’re going to see where we stand against the best filly in the country,” D’Amato said, speaking in glowing terms of unbeaten Songbird. “She’s a special filly. She might even be the best three-year-old in the country, male or female. But my filly’s not missed a beat since winning the Starlet. I think she’s moved forward and this will be a really good test or gauge to see where we stand.”The field: She’s a Warrior, Flavien Prat, 20-1; Land Over Sea, Mario Gutierrez, 8-1; Street Fancy, Victor Espinoza, 6-1; Jade Princess, Martin Garcia, 10-1; Decked Out, Kent Desormeaux, 20-1; Songbird, Mike Smith, 1-5; and Merirosvo, Drayden Van Dyke, 30-1. APPRENTICE LOPEZ LIVING A DREAM AT SANTA ANITAApprentice jockey David C. (for Charles) Lopez is one of the best-kept secrets in Santa Anita’s riding colony. Through 24 days of the Winter Meet, the 26-year-old native of Puerto Rico who was raised in The Garden State and is “a Jersey boy at heart” ranked third in the standings with 18 wins from 89 mounts, a respectable 20 percent average.It doesn’t appear Lopez will slow down anytime soon, since he doesn’t lose his five-pound apprentice allowance until March 7. The next day, he will ride as a full-fledged journeyman,“Originally, I came out from Monmouth Park,” said Lopez, who is represented by agent J.R. Pegram. “I was raised in Long Branch, right next to Monmouth Park (in Oceanport). I went on a break for a while just galloping horses since 2011, then came back late 2014, early 2015 to Turf Paradise, got going a little, then went to Golden Gate with agent Dennis Patterson, and he got me rolling right off the bat. I think I won three the first week there.“It’s all been clicking. I never dreamed I’d be doing this well at Santa Anita, ever in my life. I just wanted to make a living at any track I was at, and I came here and everything’s been like a dream, really.“I’ve been galloping seven years and racing professionally about a year-and-a-half.”Lopez comes from a family of racetrackers, as does Pegram. David’s father, C.C. Lopez, still rides at Penn National at 53; his brother, Erick Lopez, 28, rides at Golden Gate; and his cousin, Jose Ferrer, rides at Tampa Bay Downs.“My grandfather, Carlos Lopez, also was a jockey,” David points out.Agent Jim Pegram is the father of J.R. and agent Brad Pegram. Owner/breeder Mike Pegram is Jim’s brother.One important horseman Lopez has impressed is leading trainer Phil D’Amato.“I think he’s definitely shown he can compete with the big boys on the Southern California circuit,” said D’Amato, who saddled two winners Thursday.“David’s got great hands and is one of those riders horses just run for. He reminds me of a version of Pat Day. He’s got light hands, finesse, and seems to get better each week.”FINISH LINES: Undefeated Breeders’ Cup Juvenile champion Nyquist will work five furlongs under regular rider Mario Gutierrez at 10:15 a.m. Sunday before the first race at 11 a.m. as he prepares for his three-year-old debut in the Grade II San Vicente Stakes at seven furlongs on Monday, Feb. 15 . . . Bob Baffert on Santa Anita Derby winner Dortmund missing Saturday’s San Antonio: “He’s been training but I lost some time with him. I was trying to get him back, but he’s not quite like the Dortmund we know. Kaleem (owner Kaleem Shah) said whatever you need to do, don’t run him until you’ve got him perfect.” . . . Baffert spent Thursday being escorted through Super Bowl’s Media Center and Radio Row in the Moscone Convention Center in San Francisco under the supervision of NTRA Media Relations Director Jim Mulvihill. Ever the good sport, Baffert even dove into a pit filled with foam squares when he tried to catch a long pass. NTRA posted the video on its Facebook page and suggested he “stick to training.” . . . Multiple stakes winner Toews On Ice worked six furlongs from the gate for Baffert in company Friday for the Southwest Stakes at Oaklawn Park on Feb. 15. The son of Archarcharch was clocked in 1:14.20, while stablemate Speed Check went in 1:13.80 . . . Congratulations to Santa Anita’s popular on-track TV analyst Michelle Yu and her husband, trainer Ryan Hanson, on the birth of their seven-pound, four-ounce baby girl, Olivia Rein Hanson, at 5:10 p.m. Tuesday in Orange County. “She was born on American Pharoah‘s birthday,” Yu pointed out. “Her hobbies include eating and sleeping, both of which she does very well.” . . . Favored in all four lifetime starts, Donworth makes his first start for new trainer Doug O’Neill in Saturday’s San Antonio Stakes since winning the Stanton Stakes by 11 lengths at Delaware Park last June. A 4-year-old colt by Tiznow, out of the Street Cry mare Temple Street, Donworth was purchased by Dennis O’Neill, Doug’s brother and stable consultant, at Keeneland’s breeding stock sale in November for $550,000, making him the sales topper. Donworth was purchased out of the Regis Farms dispersal handled by Three Chimneys for owner Paul Reddam. “We’re very excited,” said Doug when asked about Donworth. “Mario (Gutierrez) worked him for us last week and he loved how he felt. With Dortmund out, we believe he has a good chance to win.” Vladimir Cerin1661238%56%$154,690 Tyler Baze12112211510%40%$669,676 William Spawr2065230%65%$156,362 Mark Glatt4355212%28%$257,960 Mario Gutierrez939161110%39%$528,544 Kristin Mulhall2052125%40%$193,610 J. Keith Desormeaux2351622%52%$147,390last_img read more

Cash boost for Baartman memorial

first_imgRay Maota The story of Saartjie Sarah Baartmanresonates even more during thishuman rights month in South Africa.(Image: Orijin Culture)MEDIA CONTACTS• Department of Arts and Culture+27 12 441 3000A large investment has been made by the Department of Arts and Culture in the Saartjie Baartman Centre of Remembrance.It has allocated R168-million (US$22-million) for construction of the centre, which will be built in Hackney, in the Eastern Cape. It will be developed on 80 hectares of land next to her grave, and will feature a library, exhibition spaces and an indigenous plant garden and nursery.On 22 August 2002, the former president, Thabo Mbeki, declared the grave of Baartman – who is also known as Sarah – a national heritage site.At the unveiling of the centre’s architectural design in 2010, Lulu Xingwana, who was the minister of arts and culture at the time, said: “Sarah Baartman is in the league of a very significant group of South African women who before her and after, have shaped the history of this land.“She, as part of her people who lived here in the Gamtoos Valley, left a legacy which stretches into the present. There are many women who were similarly abused, raped, beaten and humiliated under apartheid.”During construction, there will be business and employment opportunities for the Hackney community and region. Once finished, it will be declared a national cultural institution with a council, chief executive officer and professional and support staff.“In the long term, the centre’s heritage value will be strengthened by exploring the declaration of the site as a World Heritage Site because the story of Sarah Baartman is the story of the world. The memory of Sarah Baartman is the memory of the world,” said Xingwana.The human rights factorWith Human Rights Day on 21 March, it is a pertinent time to focus on Baartman’s legacy, given the injustices she suffered in life and in death. Human Rights Day celebrates the Bill of Rights contained in the Constitution, which is the cornerstone of democracy in South Africa.In turn, the Bill of Rights provided for the establishment of the South African Human Rights Commission (SAHRC) on 21 March 1996, 35 years after the fateful events of 21 March 1960, when anti-apartheid demonstrators in Sharpeville, in Gauteng, were gunned down by police.The commission promotes respect for human rights; the protection, development and attainment of human rights; and monitors and assesses the observance of human rights in South Africa.Saartjie’s storyIn 1810, Baartman, who was in her early 20s, was persuaded by an English ship’s doctor, William Dunlop, to travel to England where she would make a fortune. However, when she arrived in England she was exhibited as an anthropological freak because of her particular physical characteristics.As a Khoi-Khoi woman with accentuated buttocks, she was put on exhibition, displayed as a sexual curiosity and called The Hottentot Venus. She was such a popular exhibition in Britain, that she was taken to Paris in 1814, where she continued to be exhibited as a freak.“The lessons we have learnt from Sarah Baartman’s life is that we must not allow gender oppression, de-humanisation and objectification of women, stereotyping or racism to occur. Her history affects us all as women, because of the severe exploitation she underwent,” said Xingwana.And her suffering didn’t end with her death in 1816. After she died, the Musee de l’Homme in Paris took a death cast of her body, removed her skeleton and pickled her brain and genitals in jars, which were displayed at the museum until 1985.Baartman’s remains were eventually brought back to South Africa after five years of negotiations between the French authorities, the South African government and the Griqua National Council, which represents South Africa’s 200 000 Griqua people, who are part of the Khoi-San group.Xingwana said: “Sarah Baartman has become an icon of South Africa as representative of many aspects of our nation’s history.“The proposed centre will therefore serve a very important function in our lives as an institution that interrogates all these aspects and provides us with a shared national understanding of how we consciously affirm a human rights culture at all times.”last_img read more

Farmers’ rally in Maharashtra: Maximum march

first_imgOn March 6, nearly 10,000 farmers embarked on a long march from near Nashik to the Maharashtra Assembly in Mumbai. By the time they reached Maximum City on March 12, walking about 25 km a day to cover the 180 kilometres, their numbers, by some estimates, touched 40,000.Men and women of all age groups walked in searing heat — the temperature peaked at 38 degrees Celsius on some days. Some were in their late seventies, and many walked barefoot as they tried to draw attention to their distress in a silent, dignified manner. En route, hey cooked simple meals for themsleves and refilled their bottles with water from tankers. By day, they kept up their spirits with slogans enunciating their rights and the strength of unity. At night, many relaxed with music and singing; some even had the energy to dance. Walking at the crack of dawn, they were off again by 6 a.m. every morning.As they neared Shahapur in Thane district, residents came out in support and provided water and refreshments. As they reached Mumbai’s border on March 10, the long strip of red evoked a poignant response from a city that is usually insular to reral distress. On March 11, , as they reached Vikhroli, residents showered flower petals on them and provided water. A nearby gurdwara cooked poha and served it to the marhcers. For the rest of the way, scores of people chipped in with refreshments at regular intervals.The original plan was to start from Sion on the morning of March 12, Monday, and gherao the Assembly. But that was dropped to avoid disrupting life in the city, particularly when schoolchildren are in the middle of exams. Displaying an empathy rarely seen among protesting groups, the farmers found secret reserves of energy to attain their goal and let the city go about its business. They marched through the night after just a few hours’ rest and assembled peacefully at Azad Maidan before daybreak. In the process, the farmers, with their tired limbs and steely resolves, not only won over Mumbai’s heart but also left the Chief Minister “humbled”. By evening, the government yielded to most of the demands of their long march, and special trains were arranged to take them back to their fields.last_img read more

HubSpot TV – Make Content Creation Your Super Power

first_img , a financial services company SethGodin – “I think comments are terrific, and they are the key attractionfor some blogs and some bloggers. Not for me, though. First, I feelcompelled to clarify or to answer every objection or to point out everyflaw in reasoning. Second, it takes way too much of my time to eventhink about them, never mind curate them. And finally, and mostimportant for you, it permanently changes the way I write. Instead ofwriting for everyone, I find myself writing in anticipation of thecommenters…. So, given a choice between a blog with comments or noblog at all, I think I’d have to choose the latter.” Marketing Takeaway: Watch out for our new music video on Tuesday, brought to you by @ repcor abdinoor Manage your social media profiles and what content others are publishing about you. and @ Responses: “Closingoff comments is like shutting the door in someone’s face or walkinginto a room and only talking about yourself and then leaving.” in your tweet. Forum Fodder Dan Ronken Marketing Takeaway: From repcor Marketing Tip of the Week New Section: Let’s Ask Twitter Dave Carroll: ! (Starring HubSpotters @ !) vleckas Giant digital fishing net… Collects Twitter, News and Blogs! to learn how to use online video to grow your business with inbound marketing. Game created by Peak6 Marketing Takeaway: CP&B Put’s It All Out There Also, new section “Let’s Ask Twitter” — watch out for it later in the show! Don’t limit your PR outreach to traditional media, your best influencers in social media could be more effective! 1.5 Million Views Good PR pros need to develop huge networks of people on Twitter and major blogs to be effective. Episode #48 – July 10th, 2009 : Specifically targeted at Netbooks www.HubSpot.tv with Personal details of new UK spy chief on Facebook Crispin Porter + Bogusky, an advertising design factory Marketing Takeaway: Thegame is a fun, free, risk-free way for real people to learn about thestock market; gain knowledge, experience, and confidence; and empowerthemselves to take control of their financial lives. United Breaks Guitars WeSeed : Empower your audience to create content for good! Even better if your best influencers create content too! United Breaks Guitars (YouTube Video) DaveCarrollMusic.com karenrubin David Milliband, (incoming head of Britain’s international spy agency) wears a speedo…apparently. “No comment is like Communism.” How do you get started with YouTube, video podcasting, live streaming, or viral videos. Marketing Takeaway 1: Don’t worry about it with regards to your marketing. If it becomes a big enough deal, we’ll let you know. and VP Sales Mark Roberge! If you can offer free tools that people will use on an every day basis, it helps insert your brand into their everyday lives. Don’t be afraid to try new things or break new ground when generating buzz about your business. “To me, a blog w/o a commenting option is a newspaper, and we all know how those are doing” Public Relations is Social Relations cantwell Subscribe in iTunes: Closing http://itunes.hubspot.tv Spinning the Web: P.R. in Silicon Valley , @ Intro : ” Star Spangled Banner Ads and Blogging Download the free webinar Direct competition to Microsoft? Where do you go to find influencers online? Marketing Takeaway 2: Missed last week’s episode on July 2, 2009? View it here: (Episode Length: 19 minutes, 53 seconds) Initially closing off comments? Don’t undermine the power of your consumers. Listen to them because the internet makes it much easier for them to be heard! Introducing the Google Chrome OS Google Announces Their Own Operating System Happy Birthday HubSpot TV CoProducer, @ Originally published Jul 11, 2009 11:30:00 AM, updated July 04 2013 Webinar: How to Use Online Video for Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Doing It Right ” What is your opinion on closing off comments until a decent amount ofreadership is built? If I see a blog with large number of posts and nocomments on any of them, it feels less engaging to me. How to interact on Twitter: @ Bathing Suits On Facebook? Headlines Angry United Airlines customer gets attention with YouTube complaintlast_img read more

HubSpot TV – Combining Real Life and Social Media with Guest Tim Hayden

first_imgEpisode #61 – October 9, 2009  (Episode Length: 28 minutes, 58 seconds) http://itunes.hubspot.tv/ Headlines Marketing Takeaway , @ mvolpe Marketing Takeaway Doing It Right with www.HubSpot.tv FTC Confirms Bloggers Need Not Fear the $11,000 Fines Registration Link: – Your offline events can stimulate online conversation. gameplanhayden If PR Dead? The Debate Continues… — Details: and @ Download HubSpot’s Inbound Marketing University online training program Thepremise is simple: visitors “light” a candle and leave a message. 8599as of Thursday at 4PM – less than 48 hours after it went live Yahoo finally joins Google and stops using meta keywords for search Time 3:00-5:30pm Forum Fodder Location: Brogan Room at HubSpot HQ http://hubspotbook.eventbrite.com/ HuSpot TV Guest: Tim Hayden! Brian Halligan’s article: Is PR dead? Think about using in person events to enhance the online communications you are using for inbound marketing. in Austin, TX Announcement! First 50 people get a free book! FTC Regulates Endorsements and Reviews We Are Better Than This Closing Make great content, get more links, don’t sweat meta keywords. Date: October 16 Justin Goodman @electricmice: How to interact on Twitter: @ Originally published Oct 11, 2009 7:49:00 PM, updated July 04 2013 : Set your employees free! Encourage them to be content creators. Death to Meta Keywords! Doors open at 3:00pm. The show goes live at 4:00pm. Come meet Brian andDharmesh at the end of the show during the book signing.  – Make sure your PR firm is doing more than SPAMing reporters with press releases. Yahoo Search No Longer Uses Meta Keywords Tag Technology, in which 54% of thesample of 1,400 CIOs of companies with 100 or more employees blockemployees from accessing any social media at work” Intro Inbound Marketing Book Launch Party at HubSpot TV : Be upfront and honest, and encourage your fans to do the same. “astudy released yesterday by Robert Half Perks: CEO of Marketing Takeaway: Subscribe in iTunes: Why the 54% of companies blocking access to social media should knock it off http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf IMU includes The Role of PR Firms in Social Media and Inbound Marketing in your tweet. Free Inbound Marketing University Online Training Program 54% of companies BLOCK social media If I have hundreds of landing pages, how should you incorporate them into your navigation? 11 free webinar classes and notesheets GamePlan Marketing Takeaway 2 Marketing Takewaway karenrubin “So,is pr dead? Well, the bad news is that as the game has beentraditionally played, it is probably dead or near dead. The good newsis that there is a major opportunity for new entrants and forwardthinking existing agencies to re-invent the industry and provide awhole new set of valuable businesses for their customers.” . The program drills into each component of inbound marketing and prepares you for the Inbound Marketing certification exam. Marketing Tip of the Week: FTC Cracks Down on Blogger Payola, Celebrity Tweets Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The Rank Nazi: Your Content Is Not Worthy, No Rank For You! [cartoon]

first_imgShare . The book’s been a runaway success (I think it’s because of the cartoons, but my co-author thinks its the marketing advice — you decide). Inbound Marketing: Get Found Using Google, Social Media and Blogs Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack By the way, if you’re a Seinfeld fan, what’s your favorite episode/scene?  (I’m looking for more ideas for future cartoons).center_img Looking to get more organic traffic from Google? You need to create content that’s worthy! (Yes, it’s that simple.  Not easy, but simple). Originally published Nov 6, 2009 3:18:00 PM, updated March 21 2013 If you liked this cartoon, you can find more cartoons in the recently released book:last_img read more

Why Yellow Pages Ads Are Becoming Obsolete

first_img Social Media Advertising Some Quick Facts: “Why Yellow Page Ads Are A Waste of Money”: Sign up today! “Yellow Page usage amongst people in their, say below 50, will drop to near zero over the next five years.” — Bill Gates [ ] Photo credit: Si1very There are businesses in the Service industries that haven’t fully experienced this shift yet. Plumbers and contractors, for instance, still dominate the phonebook. If you are looking to renovate your bathroom, it can difficult to find enough information about it on the Web. There isn’t enough local content online to provide consumers with the same shopping experience as what the travel industry offers. Some Industries Are Further from the Tipping Point Originally published Dec 13, 2010 3:00:00 PM, updated October 20 2016 Some Industries Have Already Tipped As Andrew Quinn, HubSpot’s Sales Training Manager with 16 years of experience in the Yellow Pages industry said, “The market is not going to go backwards and reverse itself.” That means you will need to step up. The shift in consumer behavior has already reached some industries, such as the travel industry and catering. These businesses rarely buy Yellow Pages ads because calls don’t come in that way for them. In the travel business, a number of online tools have emerged to make the buying process more engaging and educational. All of a sudden, sites like Priceline.com and The following is a preview of information from the upcoming HubSpot Webinar: . ] Buying behavior is changing rapidly as people shift their research and shopping habits from traditional marketing channels to the Internet. Consumers can educate themselves more than ever about a product or a service before they make a purchase decision. They compare prices, check customer reviews, read case studies and receive instant responses to their queries. It is just a matter of time for this change in buying behavior to hit your industry. Huge Opportunity Lies with the “Untipped” Industries ]center_img ] source source source source Consumers increasingly consider online services before Yellow Pages as they make purchase decisions [ Topics: Since 2007, many states quit printing residential listings or have pending requests: Alabama, Delaware, Florida, Georgia, Indiana, Missouri, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Texas, Virginia and Wisconsin. [ But it is a matter of time for this new buying behavior to slowly make its way to all industries. Then, the question you will need to answer is, “Where on that line am I?” Traditional land lines are being disconnected at a rate of nearly 10% each year. [ TripAdvisor If you want to learn how to move away from Yellow Pages ads strategically, offer tons of valuable content for travelers. Couples preparing for their wedding celebrations also gravitate to the Web for catering information and honeymoon destinations. A great marketing opportunity lies with the industries that haven’t tipped yet. If you are ahead of the curve and following closely the shift in consumer behavior, you can own this new space and become a trusted advisor online. You will gain a huge competitive advantage rather than trying to catch up with competitors who have been more aware of the changes in buying processes. Yellow Pages used to represent the final stage of the buying process when people were ready to make a purchase decision. But today the buying process is no longer a linear path ending with the book. Instead, it follows the curves and tools of emerging online technologies. join HubSpot’s free webinar on the topic Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Baby, It’s Cold Outside: A Puppet’s Holiday Duet #HoHoHubSpot

first_imgBaby, It’s Cold Without Inbound MarketingRebecca: I really can’t stayUnicorn: But baby, it’s cold outside
Rebecca: I’ve got to go awayUnicorn: But baby, it’s cold outside
Rebecca: This evening has been …Unicorn: You need inbound marketing
Rebecca: … So very niceUnicorn: I’ll make your website optimized
Rebecca: My mother will start to worryUnicorn: Beautiful, what’s your hurryRebecca: My father will be pacing the floorUnicorn: Let’s go write one blog post more
Rebecca: So really I’d better scurryUnicorn: But my mane is soft and furry
Rebecca: Well maybe just a half a drink more Unicorn: Let’s check our lead gen while I pour 

Rebecca: The neighbors might thinkUnicorn: Baby, it’s bad out there
Rebecca: Say, what’s in this drinkUnicorn: Cold calls and ads out there
Rebecca: I wish I knew howUnicorn: To check your analytics now
Rebecca: To break this spellUnicorn: Your conversion rates, they sure look swell
Rebecca: I ought to say no, no, no, sirUnicorn: But our bounce rate is getting much lower.Rebecca: At least I’m gonna say that I tried Unicorn: Our marketing is giving me pride
Rebecca: I really can’t stayUnicorn: Baby, don’t hold out
Together: Baby, it’s cold outside Holiday Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:center_img Hu, the HubSpot Unicorn, is known for many things. First and foremost, he is known for his constant need to get his mouth washed out with a bar of soap. But more importantly, he is known for his ‘coming to light’ moment this holiday season, finally stopping the spread of those awful marketing myths and embracing inbound marketing.What most people don’t know is that Hu is also an amazing singer. How else do you think he gets all the ladies? So to celebrate the season, Hu and HubSpot’s very own Rebecca Corliss decided to duet an updated holiday classic in order to spread marketing and holiday cheer. The lyrics are listed below the video so don’t hesitate to sing along! Happy Holidays from HubSpot and the HubSpot Unicorn!  Originally published Dec 12, 2011 9:00:00 AM, updated October 20 2016last_img read more

13 Brands Using LinkedIn Company Page Features the Right Way

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Back in November, I set out to write a post to highlight businesses that were using LinkedIn’s company page features effectively. Needless to say, I couldn’t find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, “11 Reasons Your LinkedIn Company Page Sucks.”What can I say? I was a little bitter and, frankly, slightly disappointed in the social media marketers of the world. We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation — 277% more effective, in fact. As a marketer, particularly if you’re in the B2B game, how could you not leverage that awesome lead generation potential?Well, it’s been several months now, and I wanted to give you LinkedIn marketers out there another chance. While it was still difficult to find examples of businesses effectively using all of the company page features at their disposal, it was a bit easier to find some great examples of individual feature use. Looks like some of you may have gotten the hint! Let’s take a look at some of the admirable use cases of the main LinkedIn company page features to inspire you to give your LinkedIn company page a little more love. You want to leverage LinkedIn’s lead gen potential for your business as much as possible, right?Blog RSS FeedLet’s get a few low-hanging fruit features out of the way first. There’s a very simple way to populate your LinkedIn company page with your business’ content, and it’s called your blog’s RSS feed. While simply including your blog’s feed won’t broadcast its content to your LinkedIn page followers via the updates feed on their homepage (unlike Company Status Updates, which we’ll cover later), it’s a really easy way to promote your blog content to the visitors on your page.See the example above, which is a screenshot from Kuno Creative’s company page. If you’re going to add your blog’s RSS feed to your page, just be sure you’re regularly updating your blog with content. A stale feed of outdated posts that shows you haven’t updated your blog in months will likely do you more harm than good. Kuno Creative, for example, maintains an active blog, so the blog RSS feature is a welcome addition to its LinkedIn company page. To add your blog’s RSS feed to your LinkedIn page, click the dropdown menu next to Admin Tools for your page’s ‘Overview’ tab, scroll to the bottom of the page, and enter your blog’s RSS feed.News ModuleThe next low-hanging fruit feature you should enable on your LinkedIn company page is the news module. This pulls in any news mentions of your company that LinkedIn finds on the web and features them in the right-hand column of the Overview tab on your LinkedIn company page, as seen on Red Shoes PR’s company page (pictured here). Adding this module is a great way to highlight the media coverage your company has earned, adding third-party credibility and validation to your page.The option to enable news mentions to be displayed on your page is right below the option to add your blog’s RSS feed while you’re in edit mode of the Overview tab.Company Status UpdatesLinkedIn’s rollout of company status updates in October was a big win for marketers everywhere, but not many have been leveraging it. Just as marketers can post updates to their Google+ page and Facebook page timeline, they can also do so on LinkedIn. This gives marketers the opportunity to expose more of their content directly to their LinkedIn followers, who see status update content in their LinkedIn updates feed on their LinkedIn homepage.PR 20/20’s Company Page is a great example of one that is effectively making use of company status updates, regularly sharing blog posts and reports they’ve created as well as third-party coverage of their brand. This drives traffic from LinkedIn back to PR 20/20’s website and positions them as a thought leader within the LinkedIn community.Overdrive Interactive is another great example of a company using company status updates well, sharing helpful content from themselves as well as others to ensure they keep their LinkedIn company page regularly updated with content for their followers.Keeping a frequently updated and engaging page is the best way to organically attract new followers and expand your LinkedIn reach. Don’t have company status updates enabled for your page yet? Check out our quick tutorial here to start getting more out of your LinkedIn company presence.Products/Services TabAs a LinkedIn company page admin, marketers can also highlight their product/service offerings on a separate ‘Products & Services’ tab. Building out this tab is a great way to highlight and promote … why yes, your products and services!Voices.com’s company page provides a great example of a robust Products & Services tab, highlighting 11 of its services and utilizing some of the other great features available for this tab, including a Products & Services Spotlight as well as a video (we’ll get to these features later).But are your products and services the only thing you should highlight on this tab? No way, Jose! You can also (and you should) leverage this valuable LinkedIn real estate to feature your marketing offers such as webinars, ebooks, free trials or other content to support lead generation, as we’ve done on HubSpot’s LinkedIn company page.The other awesome capability offered through the product tab is audience targeting. LinkedIn enables you to create up to 30 distinct landing pages for specific audience segments. This means you can show visitors to your products tab different variations depending on the targeting options you set up based on that user’s company size, job function, industry, seniority, and/or geography. So if you have various segments of products or offers suitable for different audiences, you can only surface the ones that are applicable to those users. To learn how to set up targeted product tabs for your LinkedIn company page, check out this handy guide.Videos on Products TabWhile you’re editing your Products & Services tab, don’t miss out on the opportunity to add a video! Use this space to explain your products, services, and value proposition in a video format, and if you’re leveraging product tab targeting, you can add a different video for each tab variation you create. The only caveat is that any video content you use must already be hosted on YouTube; the video feature requires you to include a YouTube link for your video in order to display it.Both OPTIO Solutions and ClearRisk are leveraging the video feature nicely on their LinkedIn pages’ products and services tab to capture the attention of any LinkedIn page visitors who’d prefer a more visual overview of what these businesses offer. Topics: LinkedIn Company Pages Just as Taproot has done, treat your Product and Service Spotlight as call-to-action buttons. Depending on your current goals and promotions in progress, you can use them to feature your lead gen marketing offers, promote registration for an upcoming event you’re hosting, increase subscribers to your blog, highlight your presence on other social networks, etc. The possibilities are endless!  RecommendationsSocial proof is a real thing. According to a CompUSA and iPerceptions study, 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. Lucky for you, LinkedIn provides users with the opportunity to recommend your business’ products and services. This is also one of the reasons why it’s important to add your products and services to your products tab. Without products and services, your LinkedIn page visitors would have nothing to recommend! And without recommendations, page visitors are left with some very underwhelming social proof. When a LinkedIn user recommends one of your products or services, it’s displayed on the individual detailed page for that product. The total number of recommendations across all of your products/services is also displayed on the main products tab on your page.Check out Salesforce’s Products Tab, for example, which boasts 821 recommendations across its 10 products and makes for a very compelling LinkedIn page.While it’s up to LinkedIn users to recommend your products, making sure your products tab is complete as well as boosting your LinkedIn following (here are some tips!) can help your page accumulate recommendations since A) users will have something to recommend, and B) your page followers are more likely to leave you recommendations than LinkedIn users who aren’t following you. For a deeper dive into how you can generate more online reviews for your business, read this helpful guide.Careers TabThe final LinkedIn company page feature at your disposal is the ‘Careers’ tab. And while LinkedIn can serve as a valuable marketing and lead generation tool, one of its most powerful benefits is in its professional networking potential. And what better tool to help you recruit top talent for your business than a social network populated by professionals? According to an internal LinkedIn survey, LinkedIn beats the major job boards 3 to 1 on applicant quality. Use the basic careers tab (albeit not free) to advertise your current job openings, as GE Energy does in the following example. Want to take it one step further? Get more robust capabilities by upgrading your account to a Silver or Gold Career Page, which gives you access to a “full suite of features for promoting careers at your company, including a clickable banner, customizable modules, analytics on who is viewing the page, direct links to recruiters, video content, and more.” If you choose the Gold Career Page, you can even customize up to five different versions of the page to display different content and job opportunities based on the viewer’s LinkedIn profile. Think of it like targeted product tab variations, but for careers! Deloitte’s ‘Careers’ tab is an example of an upgraded careers tab: Zipcar: Rocking All LinkedIn Page FeaturesLooking for a great example of a company that is leveraging many of LinkedIn’s company page features well? Check out Zipcar’s page.Zipcar leverages every feature we highlighted in this post, and while we do think they could be sharing more compelling content via their company status updates, Zipcar provides a solid example of a business that ‘gets’ the value of LinkedIn company pages.How well are you taking advantage of the features available to you on your LinkedIn company page? Product and Service SpotlightAnother products tab feature worth mentioning separately is the ‘Product and Service Spotlight,’ which enables you to feature three scrolling, clickable banner images (640×220 pixels) near the top of your products tab. Again, if you’re leveraging targeted product tab landing pages, you can choose different spotlight images for each variation.Check out how the Taproot Foundation, a nonprofit organization that makes business talent available to organizations working to improve society, leverages its Product and Service Spotlight using the three images below. Each image includes a call-to-action for visitors to perform a few different actions: ‘Apply Now,’ ‘Visit Our Facebook Page,’ and ‘Learn More.’ You can visit the products tab on Taproot Foundation’s company page for the full scrolling, interactive experience of how this works. Originally published Mar 20, 2012 9:00:00 AM, updated October 20 2016last_img read more

Why You Should Consider Inbound BEFORE Your Next Site Redesign

first_img Website Redesign Now imagine the same situation as before, but when you get into the shop you can’t see the cake you saw in the window and you have to search high and low for it. When you eventually find the cake, hidden at the back of the shop, there’s no information about how much it costs and what it’s made out of; you have to ask a shop assistant for that information. You’re ready to pay, but you don’t know where to go as there’s no “Pay Here” sign, so you have to search for the till (cash-register) and can’t find it. You decide to leave the shop and vow to try the cake shop over the road. You have had a frustrating experience that results in a shorter visit than you intended. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published May 31, 2013 9:00:00 AM, updated August 25 2017 There are two marketing initiatives I hear about all the time: 1) Adopting more inbound strategies, and 2) planning a website redesign.And both are great! But the big question most people face when both initiatives come up at the same time is … which do I do first?Redesigning your site first and then implementing inbound seems like the most logical approach. Why would you want to adopt inbound marketing strategies when your website is “not ready” for the public? Or you might flip-flop it so the redesign comes after you nail your inbound marketing strategy. Learn from the metrics and data first and then develop the site accordingly, right?Free Workbook: How to Plan a Successful Website RedesignSo … which way is better? Inbound marketing before a website redesign, or after? It’s a trick question, actually. In my opinion, neither is better.Why? To me, both “staggered” approaches have their own share of missed opportunities. I’m an advocate of the simultaneous execution of a website redesign and implementation of an inbound marketing strategy. Let’s talk about why.The Common Arguments Against Simultaneous ImplementationA very common objection that I hear for separating a website redesign from inbound adoption is resource allocation. Designers, coders, webmasters, and the marketing team are all involved with the finished product during a website redesign. The last thing someone would want to do is shove more work on the entire team’s plate.But thinking of it as additional work is actually looking at it in the wrong way. Why? First, a lot of the assets built through inbound —  a business blog, calls-to-action, landing pages — are actually components that should be developed to align with the redesign.I also hear the wonderfully vague “marketing strategy” objection, which when I drill down, can typically mean a number of things. These are the most common:“We don’t want to introduce inbound marketing until the website is complete.”“The web designers don’t need to be involved with our inbound marketing strategy—it might distract them.”“We want to see how the website performs before launching any inbound initiatives.”All are valid reasons. But the solution is simple, and it applies to all three above examples: introducing inbound marketing at this stage helps foster team alignment with the inbound strategy. The designers, marketers, coders, webmasters, you name it, will all be involved with the adoption of inbound marketing, and in understanding of the overall vision. Rather than playing a giant game of telephone after the redesign, everyone will be on the same page from the get-go.Luke Doran over at marketing agency Southerly explained this phenomenon really well with a cake shop analogy. (Yum.)”You’re walking down the high street, pass a cake shop, and you stop because something in the window display has caught your eye. You walk into the shop because the cake looks delicious and you want it. When you get into the shop, you see the cake immediately, a sign with a price, and an eager shop assistant with a large “Pay Here” sign. You leave the shop cake in hand, ready to indulge, and vowing to return again soon.Now imagine the same situation, but when you walk in you can’t find the cake you saw in the window. When you eventually find it there’s no information about how much it costs; you have to ask a shop assistant for that information. And when you’re ready to pay, you can’t find a register or shop assistant. So you just leave and go to the shop down the road. The first shop has been built with a clear goal in mind – to get the customer to buy the cake in the window and as such that’s exactly what the customer does. It’s inbound in action and working like a dream. The second shop clearly hasn’t been built with a specific goal in mind and it shows; the customer leaves before they buy a cake. It’s inbound gone awry. Topics: We all want a website like the first cake shop, what inbound marketer wouldn’t? So when we redesign a website for a client, we ensure that we fully understand their goals right from the start so we can build those goals into the redesign. This ensures our clients (and their customers) get a website that mimics the first cake shop. If we tried to bolt those goals onto the website after it was redesigned, we’d end up with cake shop number two. And who would want that? I know our clients wouldn’t! The goal of the first shop was to get cake out the door and into customers’ bellies. And they did it. We all want a website like the first cake shop. So when we redesign a website for a client, we ensure that we fully understand their goals right from the start so we can build those goals into the redesign. This ensures our clients (and their customers) get a website that mimics the first cake shop. If we tried to bolt those goals onto the website after it was redesigned, we’d end up with cake shop number two.” Don’t end up with cake shop number two.Website Redesigns and Inbound Marketing: Friends With BenefitsWebsite redesigns and inbound marketing having a sort of symbiotic relationship. For the non-science nerds out there, a symbiotic relationship is an occurrence in nature when two organisms rely on each other for survival. For example, a clown fish will clean a sea anemone of harmful bacteria in exchange for protection from predators.The same type of relationship exists between a website redesign and an inbound marketing strategy — a shiny new website redesign makes inbound marketing look good and in return, inbound marketing helps a website become a functional, lead generation machine. The key to a successful symbiosis (and ultimately, marketing success) is to understand the different ways that each mutually assist the other.What follows are three key areas where a symbiotic relationship between inbound marketing and a website redesign is absolutely necessary — and ultimately beneficial — when executing on both activities.1) Website StructureHave you ever been cooking something, only to realize you forgot to add a crucial ingredient to the mix after your culinary delight has been in the oven for a half hour? I have. It’s a huge bummer.The same type of disheartening situation can emerge when you don’t incorporate inbound marketing assets in a website redesign. Deciding how you’ll integrate key elements of inbound marketing into the site structure is critical in the first iteration of the new website — it saves money and time, prevents wasted resources, cuts down on iterations, and most importantly, tees up the site for success upon launch.All too often, I’ve seen marketers bring on a slick new website that’s built for design — not functionality — before adopting inbound tactics. Suffice to say, we end up making a lot of changes (all for the better) that could have been avoided if we strategized before, and integrated during, the website’s facelift — like CTA placement, landing page creation, and lead capture form integration.Instead of waiting to add inbound marketing best practices to the website after launch, do it throughout the process. Do it right. The results of your redesign will be much more satisfying.2) Content AlignmentContent creation is obviously a cornerstone of any company’s inbound marketing shift, and most companies start (smartly) with a business blog. And anyone who has started business blogging knows there’s no time like the present to begin. Search engines take a while to index website pages, so the sooner you can get pieces of content up, the less likely you’ll be starting from ground zero once the website redesign is complete.Don’t wait until the site launches to begin blogging — start yesterday.To hold up its end of the bargain in the symbiotic relationship, a website redesign will provide the opportunity for a keyword- and topic-focused inbound strategy. Old copy can be rehashed, new keywords and topics can be researched and integrated, and additional pages can be created to support opportunistic keywords. The redesign is the blank slate and inbound marketing is the chisel.3) User ExperienceI can confidently say that the companies that utilize inbound marketing most effectively are ones that develop unique buyer personas, define the customer buying process, and adapt the website’s user experience to best suit both variables.Structuring a website to suit buyer personas is no easy task — it takes research, planning, and careful consideration to create web pages that are suited to different audiences. As you can probably assume, this is the hardest piece to put in place retroactively after a website redesign.And if buyer personas weren’t enough to consider, it’s also important to structure the website to facilitate the buying process of a target customer. Not everyone is ready to buy when they land on a website’s homepage, so tailoring the content here (and other key places) is imperative to fostering a high visitor-to-lead conversion rate.If buyer personas and the customer buying process are clearly defined and implemented throughout the website’s redesign, it saves a lot of headaches once the site goes live. No one needs more headaches.Website redesigns and inbound marketing have a lot more in common than you might think — and each commonality holds the opportunity to benefit both as a whole. So if you’re considering both but are unsure how to scope them out, I strongly recommend executing simultaneously, so you avoid any missed opportunities and wasted resources later on.It may seem like more work up front, but it pays off. Trust me, I’ve been there.What other ways can a website redesign benefit from inbound marketing perspective? Or vice-versa?Image credit: tarale You’re walking down the high street, pass a cake shop and you stop because something delightful in the window display has caught your eye (a monstrous and very tasty looking chocolate cake). You decide to walk into the shop because the cake looks delicious and you want it (or any of its brothers and sisters). When you get into the shop, you immediately see a big display that features the cake you saw in the window. The display clearly tells you what the cake is made of and how much it costs. Immediately next to the display there is a large sign that says “Pay Here” under which stands an eager shop assistant ready to take your money and give you your cake. You leave the shop cake in hand – ready to indulge yourself, vowing to return again soon. You have had an enjoyable experience which clearly directs you down a linear path that results in a transactionlast_img read more