Lady Panther Classic returns

first_imgFour local girls basketball teams will get their first up-close looks at each other this weekend as the 39th annual Lady Panther Classic begins today at McKinleyville High.St. Bernard’s will get the weekend started with a first-round clash against Redding Christian at 5 p.m. and Fortuna will finish the night up with a contest against Yreka at 8 p.m. while the tournament’s host team, McKinleyville, will face Hoopa in its first-round matchup today at 6:30 p.m.The best offense is a…Good …last_img read more

Oculus may soon offer consumers choice in VR headsets

first_imgWhy IoT Apps are Eating Device Interfaces Following on from a report yesterday that said Oculus may be launching a $200 standalone virtual reality headset late this year, rumors now suggest that several headsets, capable of working with a connected PC or mobile, are currently in development.Oculus is “exploring multiple options in a ‘spectrum’ of standalone devices for the future,” according to Ars Technica. The standalone devices will be sold in tandem with the Oculus Rift.See Also: Facebook slashes price of Oculus Rift for second timeAt least one of the device in development has “six degrees of freedom” full motion tracking, similar to the Santa Cruz prototype demoed at the Oculus Connect conference last year. Facebook CEO Mark Zuckerberg said inside-out tracking was “one of the most difficult computer science problems” only last year, so it seems unlikely that the company will have reached production stage this year.The expansion of VR to mobiles has already propelled it to millions of customers that would have otherwise not tried it, but the technology is still niche when compared to mobiles and consoles. Oculus and Facebook obviously see cutting the cord as the next move to propel VR forward.Oculus stands as the most well placed company to make the wireless headset and succeed. It has the technology, the marketplace, and the brand identity. Facebook also supplies it with enough cash to make the next VR headset — which will most likely be aimed at everyday consumers instead of enthusiasts — a loss leader, possibly lowering the price to that of a portable game console.The field is starting to get crowded however, with Google and Samsung both reportedly working on wireless VR headsets. Tags:#Facebook#gaming#mobile#Oculus#Oculus Connect#Santa Cruz#virtual reality#VR Internet of Things Makes it Easier to Steal You… Related Posts center_img Follow the Puck David Curry Small Business Cybersecurity Threats and How to…last_img read more

Paul Desiderio ready to bring ‘Atin to’ fire to Blackwater

first_imgTeary Victoria Azarenka admits to struggling after loss in Australia Don’t miss out on the latest news and information. PNP ready to dismiss, file raps vs 13 Pampanga ‘ninja cops’ after DOJ review PLAY LIST 01:30PNP ready to dismiss, file raps vs 13 Pampanga ‘ninja cops’ after DOJ review01:53Senate panel ready to craft report on ‘dissolution of marriage’00:50Trending Articles02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss The Batang Pier will be spearheaded by Stanley Pringle, who will carry some sort of a chip in his shoulder after finishing second to June Mar Fajardo of San Miguel Beer in the race for the MVP trophy.Fajardo won his fifth straight MVP during last Sunday’s Leo Awards that preeded the opening ceremonies of the 44th season of the league.Sports Related Videospowered by AdSparcRead Next For someone picked fourth in a draft that was supposedly lacking in depth, Paul Desiderio will have some of the spotlight trained on him.Most of it will be residue sheen from his stint with University of the Philippines in the UAAP, where he ended a career that took on folk hero proportions when he led the Maroons to their first Finals stint in decades.ADVERTISEMENT SEA Games: Biñan football stadium stands out in preparedness, completion Now if he can only earn the minutes to prove he can knock down big-time shots in the pros.“I spoke with coach Bong and he told me I will get my chance to prove myself,” Desiderio said in Filipino.He promises he hasn’t loss an ounce of the confidence and swagger that endeared him to a school that finally crawled out of collegiate basketball’s underbelly.“I’m going to be the same players,” said Desiderio. “What Blackwater is going through is the same as what UP went through when I was there. So I’m going to do my best to do with Blackwater what I helped achieve in UP.”Blackwater will unveil Desiderio at 4:30 p.m. on Wednesday at Smart Araneta Coliseum, where the Elite make their Philippine Cup debut against NorthPort.ADVERTISEMENT View comments Is Luis Manzano planning to propose to Jessy Mendiola? LOOK: Joyce Pring goes public with engagement to Juancho Triviñocenter_img SEA Games: Biñan football stadium stands out in preparedness, completion LOOK: Joyce Pring goes public with engagement to Juancho Triviño TS Kammuri to enter PAR possibly a day after SEA Games opening But he feels little pressure. What he embraces is the challenge.“At this point, all I really want to gain is the experience,” Desiderio told the Inquirer during the recent PBA media day.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool starsHe knows he has to find his niche in Blackwater coach Bong Ramos’ system, a search that should be easier after the Elite dealt away Paul Zamar.Desiderio fits the Zamar profile. He is a gutsy playmaker who isn’t afraid to take shots. Even when he isn’t making them, he has enough self -faith to call game winners, an aspect of his personality that gave rise to the #AtinTo movement inside the Diliman campus. Private companies step in to help SEA Games hosting SEA Games hosting troubles anger Duterte MOST READ LATEST STORIESlast_img read more

Five Legitimate Reasons Your Business Doesn’t Need A WebSite

first_img think arelegitimate that didn’t make the list above, please share them in thecomments.  I’ll do a follow-up article and capture the ones Imissed. Legitimate Reasons Your Business Doesn’tNeed An Effective Website One of the primary reasons for having a working, effective website is to increase the number of clients you have and grow your revenues.  If you’re not looking to grow your business significantly, there’s probably little reason to try and find more clients or grow your revenues.   You’re not looking to grow:  .  Most of these reasons are little more than rationalizationsfor existing behavior.  But, there are some reasons that are actually very good Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack As you read through the above, notice some of the reasonsthat did If you have the luxury of running a business for which there is very little (if any) competition and you’ve got an offering that people must have, a website is probably not crucial.  Your clients need what you have and there’s nowhere else to go.  Congratulations!  Though a shiny new website might impress your spouse and colleagues, you probably don’t need one to improve your business.   If you are looking to increase staff, chances are that your prospective recruits (particularly the kinds of people you want to hire) will likely want to learn more about you.  The web is a great place to do that.  This is particularly true for new entrants into the workforce that have grown up with the Internet.  When faced with the decision of joining an organization that has a vibrant and interactive website where they can learn about what the company does and what makes them “tick” vs. an organization that simply has a brochure on the web – most recruits will pick the one with the more expressive website, all other things being equal.  Small businesses are particularly well served as they don’t have the brand and resources that can help attract exceptional people outside of their immediate network.  A website can help with that. I’ll admit that there are many businesses that do a great job of getting referral customers and tapping their existing network for new business.  If this is you, then perhaps a website is not that important.  This assumes of course that your rolodex will Note:  Just because you qualify for one of thesereasons doesn’t necessarily let you off the hook.  But if a few ofthem are true (or one of the big ones like #1 or #2 apply), then you probablycan get away with a flat website that doesn’t do very much. you You don’t expect to sell the company any time soon:  You’re operating in a virtual monopoly: center_img some You’re Not Hiring Any Time Soon: I’d like to share the really good reasons why aworking website may not be relevant for your business.  asset I have conversations with business owners every weekregarding Internet strategy (and why they need one).  Most of these conversationsare with smart people with reasonably successful businesses.  When facedwith the discussion of their website, they often come up with lots of reasonswhy an effective website isn’t all that relevant for them.  Sure,they understand the need to have For more and more types of businesses, the website is an important that factors into valuation discussions.  This is particularly true if you have a startup business, a hi-tech business or one that “scales” well (i.e. adding new customers does not increase costs proportionately).  The reason is quite simple.  If you have an effective website and can demonstrate that it is successful at helping you get new clients, you have a better business than someone who doesn’t.  The Internet is a great way for many businesses to have a low customer acquisition cost.  The other nice thing about the Internet as a vehicle for marketing and sales is that it can be more easily measured.  Imagine if you are selling your business and are able to show the acquirer a chart of your web traffic (and how it’s grown over time) and clear data on how that web traffic translates into revenues.  (You will likely find that the two are highly correlated).  If I were on the buying said, I’d sit up and take notice. make this list.  Exampleswould include “I don’t sell an online product, so I really don’tneed a website.”  Or, “My clients don’t really use theweb, so there’s really no reason for me to invest there.”  If youhave reasons that not to be an effective mechanism for you to get all the new business you need. continue web presence, but they really don’t believe that for their particularbusiness an effective website is going to make that big of a difference.  Theyhave lots of reasons why this is so. Originally published Nov 7, 2006 12:00:00 PM, updated March 21 2013 Your rolodex is sufficient for lead generation: last_img read more

Why Yellow Pages Ads Are Becoming Obsolete

first_img Social Media Advertising Some Quick Facts: “Why Yellow Page Ads Are A Waste of Money”: Sign up today! “Yellow Page usage amongst people in their, say below 50, will drop to near zero over the next five years.” — Bill Gates [ ] Photo credit: Si1very There are businesses in the Service industries that haven’t fully experienced this shift yet. Plumbers and contractors, for instance, still dominate the phonebook. If you are looking to renovate your bathroom, it can difficult to find enough information about it on the Web. There isn’t enough local content online to provide consumers with the same shopping experience as what the travel industry offers. Some Industries Are Further from the Tipping Point Originally published Dec 13, 2010 3:00:00 PM, updated October 20 2016 Some Industries Have Already Tipped As Andrew Quinn, HubSpot’s Sales Training Manager with 16 years of experience in the Yellow Pages industry said, “The market is not going to go backwards and reverse itself.” That means you will need to step up. The shift in consumer behavior has already reached some industries, such as the travel industry and catering. These businesses rarely buy Yellow Pages ads because calls don’t come in that way for them. In the travel business, a number of online tools have emerged to make the buying process more engaging and educational. All of a sudden, sites like Priceline.com and The following is a preview of information from the upcoming HubSpot Webinar: . ] Buying behavior is changing rapidly as people shift their research and shopping habits from traditional marketing channels to the Internet. Consumers can educate themselves more than ever about a product or a service before they make a purchase decision. They compare prices, check customer reviews, read case studies and receive instant responses to their queries. It is just a matter of time for this change in buying behavior to hit your industry. Huge Opportunity Lies with the “Untipped” Industries ]center_img ] source source source source Consumers increasingly consider online services before Yellow Pages as they make purchase decisions [ Topics: Since 2007, many states quit printing residential listings or have pending requests: Alabama, Delaware, Florida, Georgia, Indiana, Missouri, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Texas, Virginia and Wisconsin. [ But it is a matter of time for this new buying behavior to slowly make its way to all industries. Then, the question you will need to answer is, “Where on that line am I?” Traditional land lines are being disconnected at a rate of nearly 10% each year. [ TripAdvisor If you want to learn how to move away from Yellow Pages ads strategically, offer tons of valuable content for travelers. Couples preparing for their wedding celebrations also gravitate to the Web for catering information and honeymoon destinations. A great marketing opportunity lies with the industries that haven’t tipped yet. If you are ahead of the curve and following closely the shift in consumer behavior, you can own this new space and become a trusted advisor online. You will gain a huge competitive advantage rather than trying to catch up with competitors who have been more aware of the changes in buying processes. Yellow Pages used to represent the final stage of the buying process when people were ready to make a purchase decision. But today the buying process is no longer a linear path ending with the book. Instead, it follows the curves and tools of emerging online technologies. join HubSpot’s free webinar on the topic Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

3 On-Page SEO Mistakes and Tips for Franchisees

first_img 1. Create an Optimized Page Title on-page search engine optimization (SEO) best practices . Failing to do so is a simple yet costly mistake that many websites make. Making this mistake, especially if most of your business comes from a local geographic radius, means you are instead competing for keywords that are much more difficult to rank for because of the increased competition around these more broad-based keywords. Originally published Aug 10, 2011 8:01:00 PM, updated October 20 2016 competing against other local businesses Each individual page of your website offers an opportunity for you to Many local franchisee websites fail to optimize their page titles around for your franchise. . Here are three on-page SEO tips for franchisees to help get found by more people looking for their products and services.  improving your on-page SEO What should franchisees do? As a franchisee, how does your website’s on-page SEO stack up? If you’re making any of these three mistakes, it might make sense to spend some more time 2. Optimize Your Page Titles Around Geographically Specific Keywords To see this in action, perform a Google search for “George Washington.” Notice that the first result that pops up is the Wikipedia page where the based on its authority from inbound links, which is another contributing factor that helps this page rank so well in search engines. If your page title reads “Home” or “X Company,” we suggest changing it to something that contains your top one or two keywords. For example, imagine that you own a leather furniture store in Jacksonville. The page title on the home page of your website should not be “Rick’s Furniture Store” unless that’s what you want to get found for. Rather, your page title should be something like “Leather Furniture Store Jacksonville | Leather Sofas Jacksonville” because those are likely keywords that searchers who have never heard of Rick’s Furniture Store will be typing into search engines. For example, a Google keyword search for “leather furniture” shows 18.8 million website pages in the Google index. A Google search for the keyword “leather furniture Jacksonville” instead has only has 299K website pages indexed in Google. This means there is a lot less competition, and therefore, it is a lot less difficult to rank organically for “leather furniture Jacksonville” compared to plain old “leather furniture.” In other words, instead of competing with everyone in the country who is vying for that general keyword, you are only Your page title or title tag is the most important piece of real estate on your website. Why? The page title is the first thing search engines read when crawling your site. Page titles are crucial because they tell search engines what you want to get found for. Many franchisee websites experience difficulty getting found by prospects in organic search because they haven’t optimized their page title with the What should franchisees do? On-page SEO . geographically-focused keywordscenter_img rank for a new keyword in search engines for specific keywords you want to target. Make sure you weave that keyword into as many on-page SEO ranking factors as you can without sacrificing readability for your site visitors. Take the time to Many franchisees either do not have a website or do not have access to their website to make geographically-focused SEO improvements. First, if you do not have a website for your locally owned and operated franchise, we recommend getting one set up ASAP! 3. Use Each Web Page as an Opportunity to Rank for a New Keyword most important on-page SEO elements Another common mistake is setting your company name as your page title. Making sure you are not making these two simple — yet powerful — mistakes will go a long way toward helping Second, it’s also important that your website has an easy-to-use CMS, or content management system. A CMS will allow you to easily update and edit your website when necessary instead of paying a webmaster $100 or more each time you need to make an update. Topics: appropriate keywords carefully search engine optimize each page on your website in your geographic area. . In fact, a common mistake many companies make is having a generic page title that reads “Home.” Having “Home” as your page title tells search engines that you want to get found each time a searcher types in “Home.” Not ideal. improve on-page SEO off-page SEO What should franchisees do? In the United States, the franchise industry accounts for almost 40% of all retail sales. Unfortunately, many franchise companies with large networks of franchisees spread throughout the country are not taking advantage of . Your search engine rankings will thank you. (page title, URL, H1 tag, alt text) are all optimized around the keyword “George Washington.” This is not an accident. One of the reasons Google has indexed this page as the most relevant and authoritative website on “George Washington” is because its on-page SEO structure is perfectly optimized. Wikipedia also has strong Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

7 Best Practices for a Successful Mobile Check-In Campaign

first_img Mobile Marketing Originally published Jan 4, 2012 3:45:00 PM, updated October 20 2016 Topics: Located at the intersection of mobility and marketing, the “check in” is one of the latest iterations of social media marketing.Location-based social media, such as Foursquare , encourage consumers to “check in” at a business using their smartphone, allowing them to keep the people in their social network constantly apprised of their whereabouts.For example, friends meeting at a bar/club or family members gathering at a ballpark/stadium can check in to those locations using these social media tools. And in exchange for patronizing and promoting their venues via these tools, many businesses reward their customers. Foursquare, for example, bestows the title of “Mayor” on those frequenting a particular establishment the most often during a given period of time. In a nutshell, check-in promotions offer one more channel for marketers to engage consumers with their brands.Before you try running your own check-in campaign, check out these 7 tips for success: 1. Reward the Right Behaviors As with any other marketing initiative, it’s important to provide incentives that reinforce the behaviors you’re trying to induce. If in-store visits are the goal, your check-in promotion needs to reward that behavior. If your objective is creating awareness for a specific product or service, be sure your check-in promotion reflects that. 2. Get the Ball Rolling If you’ve ever been the first one to arrive at a party, you know that awkward feeling when it’s just you and the host until the other guests arrive. Seed the action by offering a special incentive for the first, or the first 10, checkins. 3. Stand Out From the Crowd Anybody can offer 10 or 20 percent off this or that. Where’s the excitement in that? Create check-in promotions that make customers feel special. Hold a monthly inauguration celebration for your “Mayor” during your busiest times, and do it up right. Hand them the proverbial keys to your business, or give them a one-of-a-kind T-shirt or baseball cap. It doesn’t have to be expensive; it just has to be memorable and fun. 4. Keep in Touch… With Your CRM While a standalone or one-off check-in campaign has some value, check-in promos tied into the rest of your inbound marketing programs are better still. Make sure you connect your check-in systems to the rest of your inbound marketing platform so you can analyze the results and leverage the social networks you’re working so hard to tap into. 5. Follow Through in Advance If check-in campaigns are new for you (and for about 98 percent of you, they are), be sure that everything needed to fulfill the rewards is in place before you roll out the campaign and that your staff understands how the campaign works. Almost nothing is worse for a business than setting up expectations and failing to deliver on them. 6. Spur Socialism Remember, this is social media . Use checkins to multiply the uptake on your campaign by reminding and rewarding people who bring a buddy—the more the merrier. Not everyone has to check in; they just have to show up with someone who does. 7. Metrics Still Matter Use your inbound marketing platform to measure and analyze the results of your check-in promotions. Keep an eye on total checkins, total spend, spend per checkin, social influence, and how many other online behaviors (such as email opt-ins, Likes, or tweets) customers engage in.Check-in mobile marketing is just getting off the ground. Every marketer is learning as they go, but here’s the key— learning . Apply solid marketing principles, and test and modify so you can improve with each campaign. Is mobile part of your 2012 marketing strategy? Join us for our free mobile marketing workshop on Thursday, January 12 at 12 PM ET to learn how to master mobile marketing in 2012. Reserve your seat for the webinar here . Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Audit Your Website for Improved SEO and Conversions

first_img Originally published Apr 23, 2018 10:41:04 PM, updated October 30 2019 Topics: Conversion Rate Optimization What Is a Website Audit?A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it’s optimized to achieve your traffic goals, and if not, how you can improve it to increase performance.When was the last time you gave your website a checkup?Download Now: Free 8-Week Conversion Rate Optimization PlannerIf you’ve never before audited your website, it’s been a while since you have, or you’re planning a website redesign in the near future, use this post as your go-to website audit checklist to make sure your website is primed for maximum SEO and conversion results.Keep in mind that in most cases, you’ll probably want to pair up with someone with a technical brain for this, whether that be someone in your in-house IT department or an outsourced party.The Benefits of a Website AuditBefore we dive into the things you should be keeping an eye out for as you’re auditing your website, let’s review some of the benefits of doing one. Here are some of the top benefits from a marketing perspective:Website Performance OptimizationWebsite audits usually evaluate a site not only for its content, but also for its technical performance.As a result, an audit will give you a chance to inspect the robustness of your website’s technical framework and infrastructure, assess how friendly your website is to search engines, and determine how easy it is for users to navigate and intuitively find content on your website.Search Engine OptimizationBy conducting a website audit, you’ll be able to identify any missed SEO opportunities and remedy any misguided or poorly executed SEO pitfalls (e.g. keyword stuffing, exact match anchor text links, etc.) throughout the content of your website.It will also allow you to re-focus your SEO efforts on users first and search engines second. This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won’t be applying misguided practices just to show up in the top of the search engine results pages (SERPs).Conversion Rate OptimizationThirdly, website audits enable you re-evaluate the effectiveness of your website in terms of lead generation and conversion. As a result, you’ll be able to spot any previously overlooked opportunities to convert visitors into leads so you can add relevant CTAs, as well as identify deficiencies in your landing pages so you can optimize them to boost conversions.As you can see, assessing both the content and technical aspects of your website will open up opportunities to drastically improve the traffic and conversions your website generates.The 4 Assessments to Make When Auditing Your WebsiteLet’s talk about how to pursue each of the three benefits above, and what you should specifically be checking for in this four-part website audit.But first, enter your website into HubSpot’s Website Grader — this will give you a general overview of your website’s strengths so you can gauge your focus on each of the assessments that follow in this article.How’d you do? Got an idea of which website audit benefits you need the most? Here we go.1. Website Performance AssessmentIn the first part of your website audit, you should be focusing on how users navigate your website — from your homepage, to blog posts, to landing pages, and any related content in between.Make a list of the pages on your website and ask yourself the following questions to evaluate them for optimization opportunities: Is Your Website Optimized for Maximum Usability?The more visitors you can attract to your website, the more opportunities you’ll have to generate leads and, ultimately, customers. But only if your website performs well.As I’m sure you can imagine, just having a website does not guarantee results. As part of determining the overall efficiency of your website, your audit should check to make sure your site is designed with your visitors in mind. The design and overall navigability of your website should correspond with what a person would come to the site to seek out, such as more information on a business-related topic, resources, product/pricing information, testimonials, etc. This will largely depend on your individual business.The main goal here is to make it easy for people to get to the information they’re looking for. As a result, you’ll likely see conversion rates improve on their own.To audit your website for usability, consider the following:Are all the main value propositions of our business easily accessible via our main navigations/menu items?Do we have a simple yet intuitive website design and page layout? Make sure pages aren’t too cluttered; littered with ads, CTAs, or links; or void of internal links altogether.Are your conversion paths and/or shopping cart or checkout processes intuitive? Are there a ton of distractions along the way that could be creating friction for your site visitors?You might also consider doing some user testing with members of your target audience to ensure you’re effectively surfacing the content they’re looking for, and that they find it easy to navigate to the parts of your website they’re interested in.How Is Your Website’s Overall Speed?Are there excessive page sizes and/or long page load and server response times? Does your site go down frequently? Site speed can be impacted when image files are too large or HTML and CSS needs to be cleaned up, all of which can drastically improve your site speed.Ultimately, fast-loading and optimized pages will lead to higher visitor engagement, retention, and conversions. To quickly check a web page’s load time, download MozBar, a toolbar by Moz that you can attach to your browser for simple page analysis every time you visit a website.2. SEO AssessmentOptimizing the performance of your website is crucial to holding onto visitors, but the above question isn’t the only one you should be asking. You should also audit the content you’re publishing to ensure it’s actually solving your visitors’ problems.Is Your Website Content High Quality?As you evaluate your content for quality, think about it from your target audience’s perspective. Did this information leave me satisfied? Did it answer all of my questions? Does it give me all the resources relevant to this topic? Do I know what to do next?Keep in mind quality content should appeal to the interests, needs, and problems of your buyer personas; be interesting and well-written, provide valuable, thorough and detailed information about a particular topic; and leave the reader with next steps (such as calls-to-action, links to resources, etc.).If you’re still not sure if your content is high quality, evaluate it with this checklist:” How to Tell if Your Marketing Content Is Actually Valuable.”Is Your Website Search Engine Optimized?Make sure all your web pages are following on-page SEO best practices. To audit your content for on-page SEO, conduct a keyword analysis in which you do the following:Consult your analytics to review keyword performance. Which keywords are giving you the biggest gains in traffic and leads?Assess how well you’re factoring keyword performance into your content strategy. How much relevant content are you adding to your website to target those keywords?Review basic on-page SEO elements like URLs, page titles, meta description, and copy. Make sure keywords are included where relevant.To help you conduct an on-page SEO audit of your content, read the “Step-by-Step Guide to Flawless On-Page SEO,” which also includes a free downloadable on-page SEO template to keep you on track.3. Conversion Rate AssessmentWhile high-quality, search engine optimized content is a great way to boost your traffic numbers, it’s what happens once those visitors are on your website that really counts. Unless of course, you don’t care about conversions (ha!).Is Your Website Optimized for Lead Generation and Conversions?This is where optimized calls-to-action (CTAs), marketing offers, and landing pages play a major role in the performance of your website. Not only do they offer you opportunities to capture visitors’ information so you can follow up with leads, but they also keep your visitors engaged with your content and your brand.To audit your website for maximum conversion potential, ask yourself the following questions:How many marketing offers do I have in my content arsenal to gate behind landing pages?Do I have a variety of marketing offers that appeal to all my different buyer personas?Do I have any landing pages/conversion forms on my website to begin with? How optimized are those landing pages?Do I have conversion opportunities for visitors in varying stages of the funnel?Am I using calls-to-action effectively? Am I missing opportunities to include calls-to-action on various pages of my website?To learn more about CTA selection, check out our post, ” How to Select the Right CTA for Every Page on Your Website.”4. Technical AssessmentOnce you’ve addressed the three primary goals of a website audit, it’s time to loop in a developer or someone from your IT department for a technical evaluation. You could also hire an outside agency — just be sure to do your homework first.Keep in mind that there may be some carry-over from the three assessments above — website performance, SEO, and conversion rate. The technical evaluation, however, addresses all three to maximize the user experience (UX).Here’s what you should be looking for in the technical assessment stage of your website audit …Is Your Website Design Responsive?Does your website have a responsive design? Meaning, is it a mobile-friendly website? The usage of smartphones to access the internet is only growing. As of 2017, mobile devices account for half of all web page views worldwide. As a result, websites must be compatible with that growing demand.For more on mobile compatibility, check out our “Ultimate Cheat Sheet for Mastering Mobile Marketing.”Is Your Website Error Message Free?Are response code errors popping up all over your website where there shouldn’t be any? Calling out 302-, 404-, and 500-level response codes can be useful to tell users that something’s wrong.However, having this happen is also an indication that someone isn’t cleaning up broken links and, as a result, leading users to dead ends. Find those error messages and clean up your broken links. Tools like Google’s Webmaster Tools or Xenu’s Link Sleuth can be very helpful for this.Are Your Website URLs Optimized?Does your site have URLs of excessive length due to keyword stuffing? Do they contain session IDs and/or include tons of dynamic parameters? In some cases, these URLs are difficult for search engines to index and result in lower clickthrough rates from search results.Learn more about SEO-friendly URL syntax practices in this helpful post from Search Engine Land.Does Your Website Have Too Much Flash or JavaScript?Identify areas of your navigation that are entirely Flash or JavaScript. Search engines have challenges reading and accessing these, which could prevent your site from getting indexed.Furthermore, these elements present problems from a usability perspective. Visitors are often looking for a very specific piece of information when visiting your site; if they have to sit through a 10-second visual introduction before they can find your hours of operation, you’re going to have a pretty frustrated visitor on your hands.Is Your Site Structure Optimized for Search Engines?We already talked about site structure as it relates to accessing content and usability for users, but it’s also important to make sure your site structure is optimal for search engines. If pages on your site are not internally linked to from other pages on your site, those pages are less likely to be indexed.Learn more about effective site structure for SEO in this Moz article.Are You Defining How Your Web Pages Are Crawled and Indexed by Search Engines?This can be done through various methods that include everything from robots files and tags, to sitemaps. These measures are a way for you to guide search engines toward your website’s most useful content.Robots Files or TagsThe robots meta tag lets you utilize a granular, page-specific approach to controlling how an individual page should be indexed and served to users in search results. These tags should sit in the section of a given page.The robots.txt file, on the other hand, is a text file that allows you to specify how you would like your site to be crawled. Before crawling a website, search engine crawlers will generally request the robots.txt file from a server. Within the robots.txt file, you can include sections for specific (or all) crawlers with instructions (“directives”) that let them know which parts should or should not be crawled.Public and XML SitemapsYour website should also have public and XML Sitemap files. The public sitemap is one that users can access to review the pages of your site, like the index of a book.The XML Sitemap is for search engines to review pages that get added to your site, all in one place. The usual location of a sitemap.xml file is www.domainname.com/sitemap.xml. The XML Sitemap is something every website should have; it offers an opportunity to tell Google and the other search engines what pages on your site you want to be crawled and indexed.While search engines don’t guarantee they will abide by your sitemap, anecdotal evidence has proven time and time again that XML Sitemaps help provide insurance that your pages are found, and found faster — especially if your sitemap(s) dynamically update your new web pages.Are You Defining Canonicalization of Content?The canonicalization of your website content is the final major technical consideration to make. To gain more control over how your URLs appear in search results, and to minimize issues related to duplicate content, it’s recommended that you pick a canonical (preferred) URL as the preferred version of the page.You can indicate your preference to Google in a number of ways. One such way is to set the Canonical Tag (rel=”canonical”) in an HTTP header of a page. Be sure to have someone check that the Canonical Tag is properly implemented across the site by making sure it points to the correct page, and that every page doesn’t point to the homepage.It’s important to establish an audit framework early on. Ask yourself questions ideally centered around gauging “How am I doing?” These questions may also include things like, “How does this compare to others, especially my competitors?”Website audits aren’t easy, especially if you’re not totally tech-savvy. For additional resources, check out this article by Distilled, which highlights a list of tools to use as you conduct your technical audit; as well as this complete site audit checklist by SEER.I also recommend passing the Google Webmaster’s Guide along to anyone implementing this kind of work. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Did You Make an Impact? How to Tell Your Nonprofit’s Story

first_imgAt the heart of every nonprofit’s ability to engage donors and create movements is its ability to tell a compelling story — but not just any story. The further we progress in the information age, the savvier donors become, and the greater the “return” they expect to see on their charitable investments. More and more, it’s become essential for nonprofits to identify, articulate, and most importantly, market the impact they make with their programs.With that in mind, we’ve compiled a list of five nonprofits successfully telling their organization’s story through content to help inspire you to tell your own nonprofit’s story. And if you want to learn more about marketing your nonprofit’s impact, join us for a webinar on Thursday, August 29th at 1:00 p.m.1) AcumenIt’s one thing to tell your story in way that inspires. It’s another to motivate your supporters to share your story with their friends and family. And then it’s another to get their friends and family to share it with their friends and family.That’s what Acumen does — the organization is great at its engaging passionate supporters through content. For example, supporters can easily share stories about Acumen’s impact by clicking on the Facebook and Twitter share buttons that appear when they scroll their mouse over the images on Acumen’s website. Having the sharing technology directly integrated with the content that Acumen wants shared is crucial to spreading awareness of its impact.The key to get supporters to share your content is to make the information actionable for supporters in clear, intuitive ways. 2) Invisible ChildrenWell-known masters of social media and video, Invisible Children has recently turned its attention toward optimizing its email newsletters. Earlier this summer, it began a drip marketing campaign that outlined each part of its four-part impact model, and the metrics behind the work Invisible Children is doing in Africa.Sprinkled throughout the drip campaign were periodic “Flash Alerts,” with specific calls-to-action based on information relayed to them from the LRA Crisis Tracker, a real-time feed of information about LRA movements in Central Africa. And its content doesn’t just live online — Invisible Children are also masters of the inspirational event. At its recent 4th Estate Conference at UCLA, Invisible Children inspired fundraisers by announcing that any defections by LRA soldiers as a result of the fundraising done at the 4th Estate would directly be traced back to the efforts of the attendees. In doing so, not only did Invisible Children forecast the impact of its supporters’ efforts, but it also created a dedicated audience eagerly awaiting announcement of the impact they helped create.3) charity: waterPioneers of year-round peer-to-peer fundraising, charity: water excels at making fundraising personal. Supporters are encouraged to pledge their birthdays to the cause of providing clean, drinkable water to people in need. In return, charity: water not only builds the wells needed to provide this water, but shows every step of the well construction process, from planning the projects and purchasing equipment, to building the wells, to introducing you to the individuals that benefit through powerful imagery, videos, and blog content.charity: water also uses its website to share the stories of those that fulfill its mission and keep the organization running, including staff and partners around the world. charity: water excels at creating a sense of community by highlighting the people and organizations raising funds for its mission.4) Share Our StrengthStatistics are important, but they’re meaningless without a connection to the individuals, families, and organizations whose lives they affect. On its “No Kid Hungry” microsite, Share Our Strength shares not only the numbers behind the programs they support, but also the “amazing true stories” of the people they help. Complete with photos, videos, and extremely compelling website design, Share Our Strength delivers an immersive experience that inspires even the most jaded observers to take action.5) SplashAnother clean water nonprofit, Splash creates an experience for donors as they read its impact reports. Instead of telling a few select stories about the nonprofit’s impact worldwide, each story Splash tells is tailored to a specific region in which the organization works and highlights constituents and Splash staff members alike. For the savvier knowledge-hungry donor, Splash created an independent microsite called proving.it that provides extremely detailed information on its programs at a local level. With interactive maps, photos, and statistics for each program, Splash creates a robust experience that educates and empowers supporters to become informed evangelists for the cause. Key Takeaways From These 5 CharitiesSo … what do these nonprofits have in common? They highlight their impact, and are transparent with their operations. They connect individual actions with tangible outcomes, build community between staff, supporters, and beneficiaries, and create the sense that each of them is crucial to the success of the mission. Most importantly, they leverage a blend of creative inbound marketing techniques and contextual content — photos, videos, blogs, email, and social media — to provide a robust, immersive experience that empowers supporters to dig deeper and opt-in to greater levels of personal involvement. Marketing your nonprofit’s impact at this level isn’t limited to just the marketing masters. Any nonprofit professional can use these techniques to improve the way they market their own organization’s activities, to expand its base of supporters and create a sustainable community.To learn more about marketing your nonprofit’s impact, download our webinar with StayClassy.Mike Spear is the Director of Platform Growth at StayClassy, a leading provider of online fundraising software for nonprofits. Tweet at him at @classy_mike. Topics: Nonprofit Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 20, 2013 1:30:00 PM, updated February 01 2017last_img read more

Facebook’s Graph Search Update Offers Marketers Juicier Data

first_imgHey, remember that groundbreaking, cool feature Facebook announced back in January? It was called Graph Search. It supposedly was going to change the way people used the platform … but it wasn’t really available to be used quite yet. Then in July, Facebook announced it was going to roll out to all U.S. users — again, it was exciting, but Graph Search didn’t have great data points that I as a marketer would love to use. All in all, pretty meh-worthy announcements. … That is, until today. Facebook will start including status updates, photos, check-ins, and comments in your graph search. Yep, you heard me right — pretty soon, you’ll have access to data that will actually be useful to your life as a marketer. Previously, you only had access to pages, apps, and groups that included search terms. Now, you can search for terms in posts, updates, check-ins, and comments from your friends and people who post publicly. Here’s what the different will look like:What Graph Search Currently Looks Like Featuring Dancing With the StarsWhat Graph Search Will Look Like Featuring Dancing With the StarsIsn’t the second much more useful?This new feature opens up a slew of opportunities for marketers, such as:Monitoring Facebook posts about events they’re running. Researching product usage. Identifying content opportunities based on the interest of their most enthusiastic Facebook Fans.Tracking brand mentions by influencers.And lots and lots of other things!We’re kinda bummed because this new feature won’t be available to everyone with Graph Search. First, it’ll be tested in a small group of people, and then roll out to everyone after that. But, once it’s rolled out, marketers have a huge opportunity to make their content even more relevant to their audience with this data — which is something we all can get pumped about.Once you have this Graph Search feature, how will you use it in your marketing? Share your ideas with us in the comments.Image credit: Ksayer1 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Sep 30, 2013 5:39:00 PM, updated February 01 2017 Topics: SEO and Social Medialast_img read more