Genes Attack the Trees

first_imgEvolutionary tree-building (11/14/2005) is a tangled business.  Now that scientists can compare genomes of diverse animals, they can compare the resulting molecular evolutionary trees with traditional ones – those produced by inferring relationships based on outward (morphological) characteristics of living or fossil organisms.  What happens when the trees don’t match?    Two recent studies, both reported by Science Daily, have demonstrated that molecular-based trees, to be believed, require uprooting long-standing morphologically-based evolutionary trees.Iguanas Promoted:  A “radical reorganization” of the tree of reptiles was reported by Science Daily based on work by two Penn State biologists.  Iguanas, for instance, had long been placed near the bottom of the tree due to their “primitive” appearance.  Now, the molecular tree graduates them to the top.  The new study compared 19 genomes from all the major reptile lineages.  So many anomalies were found, the researchers had to invent entirely new categories of classification.  In addition, most of the branches appeared to start early and remain relatively unchanged over vast periods of time.  Toxic venom, for example, was thought to be a recent innovation, but now appears rooted at the time of the earliest dinosaurs.  Reptiles with two egg teeth appear to precede those with one egg tooth – a step toward simplicity, not complexity.  These and other findings are inverting a family tree of reptiles accepted by evolutionary biologists for over a century.  One of the team members said, “If this new tree is correct, all the morphological characters that traditionally have been used to identify similarities between species will need to be reevaluated to understand how these traits evolved” (emphasis added in all quotes).Slow Humans:  Another startling finding reported in Science Daily started with the title, “Early Animals Had Human-Like Genes.”  If humans are the late-comers, why and how did early-Cambrian roundworms produce innovations that would persist unchanged for hundreds of millions of years?  The team compared human and fruit-fly introns with those of a roundworm thought to be 600 million years old, close to the period of the very first multicellular organisms.  Contrary to earlier expectations, introns – those spacers in the DNA cut out by the transcription machinery – were already present in the worms and have persisted all the way to the human line, while other branches, like insects, lost many of them quickly.  To save the evolutionary tree, researchers are speaking of “fast-evolving” and “slow-evolving” branches.  “The worm’s genes are very similar to human genes,” said one.  “That’s a much different picture than we’ve seen from the quickly-evolving species that have been studied so far.”  Another remarked, “Now we have direct evidence that genes were already quite complex in the first animals, and many invertebrates have reduced part of this complexity.”  Not only were the introns the same, but their positions within the genome “have been preserved over the last half a billion years.”Overall, the picture looks opposite what evolutionary biologists have expected: “this has shown us is that evolution is not always about gain; the loss of complexity can equally be an important player in evolution.”What’s most amazing about both these stories is not the genes.  It is the psychology of Darwinists.  They can hang on to a theory no matter how much contrary evidence comes to light.  Invented terms like “conserved genes” and “slow-evolving species” mask their desperation.  They are clinging to a dogmatic evolutionary position in spite of evidence that looks like creation: abrupt appearance, stasis, and loss of original complexity.  Simultaneously, they accuse creationists of accepting their view on “faith” while bluffing that “there is no controversy among scientists about evolution.”  Yet how would an impartial jury rule, based on the empirical evidence alone, with no evolutionary presuppositions?(Visited 12 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

Global airline profits to fall in 2017 as oil costs rise

first_imgThe International Air Transport Association is predicting global airline profits will fall 16 per cent next year amid higher oil prices and slower global traffic growth.Next year will also see almost 4 billion travellers to take to the air and 55.7 million tonnes of cargo transported as the industry accounts for almost 1 per cent of global GDP. An IATA global forecast released on Thursday predicts 2017  will see global profits slide to  $US29.8 billion, or $US7.54 per passenger,  after reaching a cyclical peak this year of $US35.6 billion.It also lowered its 2016 profit estimates from a June estimate of $US39.4 billion due to lower global GDP growth and rising costs., although they remain slightly ahead of 2015’s figure of $US35.3 billion. Nonetheless, this was still the highest absolute profit generated by the airline industry and the highest net profit margin of 5.1 per cent.IATA director general Alexandre de Juniac said the industry continued to deliver strong results, although what were record profits for airlines were considered normal for most other businesses.“Even though conditions in 2017 will be more difficult with rising oil prices, we see the industry earning $29.8 billion,’’ de Juniac said. “That’s a very soft landing and safely in profitable territory. These three years are the best performance in the industry’s history—irrespective of the many uncertainties we face. Indeed, risks are abundant— political, economic and security among them.’’Next year’s profit is expected to be hit by a rise in oil prices from an average this year of  $US44.60 a barrel to $US55. This will push up jet fuel prices from $US52.10 per barrel to $US64.90.IATA’s forecast noted that while this will account for almost 19 per cent of the industry’s cost structure next year,  it will still be less than the average of 33.2 per cent in 2012-13. One impact of the higher prices will be a slowing in traffic growth from 5.9 per cent this year to 5.1 per cent next year.  Although capacity growth will also slow, industry load factors are expected to fall from 80.2 percent this year to 79.8 per cent.“The negative impact of a lower load factor is expected to be offset somewhat by a strengthening of global economic growth, ‘’ IATA said in its analysis. “ World GDP is projected to expand by 2.5 per cent in 2017 (up from 2.2 per cent in 2016).“Along with structural changes in the industry, this is expected to help stabilize yields for both the cargo and passenger businesses. This is a welcome development as yields (calculated in dollar terms) have fallen each year since 2012.’’Industry consolidation means North American carriers are expected to remain the most profitable with net profits of $US18.1 billion, down from $US20.3 billion this year. They will also have the strongest net margin of 8.5 per cent and the highest average profit per passenger of $US19.58. Capacity next year is expected to grow by 2.6 percent compared to demand growth of 2.5 per cent.European carriers will see a significant fall in aggregate net profit from $US7.5 billion this year to $US5.6 billion next year, the equivalent of $US5.65 per passenger. Capacity growth of 4.3 per cent will outstrip demand growth of 4 per cent in a region IATA characterised as being  subject to intense competition “hampered by high costs, onerous regulation and high taxes’’.The association also noted that terrorist threats remained a real risk despite returning confidence after recent incidents.In the Asia- Pacific, carriers were expected generate a net profit of $US6.3 billion next year, down from $US7.3 billion, with per passenger profits at $US4.44. Capacity was expected to jump 7.6 per cent and outstrip a 7 per cent growth in demand.“Improved cargo performance is expected to offset rising fuel prices for many of the region’s airlines,’’ the analysis said. “The expansion of new model airlines and progressive liberalization in the region is intensifying already strong competition. In addition, profitability varies widely across the region.’’The forecast for the Middle East came with a warning that the region’s rapidly expanding carriers face threats in the new year that included rising airport charges and growing air traffic control delays.The  carriers were expected to make a net profit of $US300 million, down from $US900 million.“Average yields for the region’s carriers are low but unit costs are even lower, partly driven by the strong capacity expansion, forecast at 10.1 per cent …. ahead of expected demand growth of 9.0 per cent,’’ IATA said.Profit per passenger in Latin America is tipped to be less than $1 as the region’s carrier post a net profit $US200 million, down from $300 million this year. Capacity is expected to grow at 4.8 per cent ahead of demand growth of 4 per cent.“Despite some signs of improvement in the region’s currencies and economic prospects, operating conditions remain challenging, with infrastructure deficiencies, high taxes, and a growing regulatory burden across the continent,’’ IATA said.Regional conflict and low  commodity prices will again see African carriers make an overall loss of $9.97 per passenger or $US800 million. Capacity in 2017 is expected to grow by 4.7 per cent,  ahead of a 4.5 per cent growth in demand.last_img read more

South Africa’s most unlikely export

first_imgRodriguez wows his audiences with his 70s songs. His double album – Cold Fact, and Coming from Reality. (Images: Rodriguez website)MEDIA CONTACTS • Stephen Segerman   Owner of Mabu Vinyl, Cape Town   +27 21 423 7635RELATED ARTICLES • SA songbird wins top opera prize • Lira to usher in Obama term • Homegrown artistic talent honouredUpdate: At the 85th Academy Awards, held at the Dolby Theatre in Los Angeles on 24 February, Searching for Sugarman won the award for best documentary. The film has been the favourite to win.Director Malik Bendjelloul and producer Simon Chinn were on hand to accept the golden statuette. The singer himself was absent, because he “doesn’t want to take credit for this film”, according to Chinn, speaking backstage afterwards.Lucille DavieSouth Africa’s most unlikely export must be Rodriguez, a singer-songwriter from Detroit in the US. The Mexican-American cut two albums in the early 1970s which went nowhere in his homeland but were a huge hit in South Africa, culminating in the 2012 hit movie Searching for Sugarman.On stage in Johannesburg during his February 2013 tour he said: “The last time I was this happy was the last time I was in South Africa.” That was in 2008.After his albums, Cold Fact and Coming from Reality, flopped in the US, he disappeared for decades into a working class suburb of Detroit where he still lives, continuing his work as a labourer on construction sites, until two South Africans went searching for him.The discovery of the aged hippie, now 70, has the quality of a miracle, with a man who was thought to have died, rising from the dead to become a worldwide sensation.The release of the movie has catapulted Rodriguez into a place very far from his humble beginnings, with tours to Europe, South Africa, Australia, America and New Zealand, coming quick and fast.Sugarman, directed by Sweden’s Malik Bendjelloul, has been nominated for an Academy Award for best documentary and has already won the corresponding award at the 2013 Baftas or British Academy of Film and Television Arts, plus a bagful of other awards. The Academy Awards take place on 24 February.America has fallen for him big time – he has appeared on top-flight talk shows and news channels, and fans just can’t buy tickets for his concerts fast enough.Timeless appealRodriguez’s 2013 South African tour has seen extra concerts scheduled, with tickets sold out within hours. His folk-rock songs have appealed across the generations, a phenomenon seen at the concerts where 20-somethings sat alongside balding 70-somethings.His opening line on stage is typical laid-back Rodriguez: “Thanks for stepping out this evening.”Standing there in leather pants, black vest, black hat pulled down over his forehead, and large shades, he had the audience on their feet after almost every song. The quality of his voice hasn’t diminished over the years – classics like Sugar man, I wonder and I think of you are still able to take the baby boomers back to a dreamy place in the 70s.More than a prince“South Africa made me feel like more than a prince,” said Rodriguez in the movie, talking about his first tour to the country in 1998.Various music producers in the movie described him as better than the Rolling Stones, Elvis and Bob Dylan. And yet outside of South Africa and Australia, he was an unknown entity. All that changed in the late 1990s when two South Africans, record store owner Stephen Segerman and music journalist Craig Bartholomew, set out to find their hero.Rodriguez is an extraordinarily modest, humble man who has lived in the same house for the past 40 years. It was difficult to get hold of him as he didn’t even have a phone in the house, but the two South Africans persisted.They had heard stories that he had died, dramatically committing suicide on stage. Their search began in 1997 – they scoured his songs, looking for clues to his whereabouts. Eventually a clue emerged: in the song Inner City Blues there was mention of a Detroit suburb called Dearborn.In the same year the pair created a website, asking for anyone with details of Rodriguez. Rodriguez’s eldest daughter Eva, who now lives in South Africa, responded by leaving her phone number. Segerman phoned her and told her his story, and she reassured him that her father was alive.Bartholomew describes that revelation as “a euphoric moment”.Segerman left his number with Eva. That night his wife took a late-night call. It was Rodriguez. “Hello, is that Sugar?” he said. “I knew I was talking to Rodriguez, it was one of the greatest moments of my life,” says Segerman in the movie. He had been given the nickname “Sugarman” in the army because he loved listening to the song.Once they’d traced him Segerman and Bartholemew persuaded Rodriguez to tour to South Africa where he still had a huge fan base. That was in June 1998. He had six sold-out concerts in that year and has returned to tour three or four times.But if the Americans were taken aback, the local fans were even more so. It took that first audience of some 5 000 people back in 1998 up to 10 minutes to stop cheering and screaming. Said Bartholomew in the movie: “It’s like seeing someone like Elvis come back from the dead.”And Rodriguez simply said: “Thanks for keeping me alive.” His daughter Eva said: “It was beautiful, a beautiful dream.”An educated manHis three daughters describe him as an educated man with a degree in philosophy, who exposed them to art, music and culture and taught them that they could do anything they wanted. He once ran for mayor of Detroit, wanting to represent the working poor in the city, but wasn’t successful so he continued with his construction work, saying it “keeps the blood circulating, keeps you fit”.His daughter Regan says of him: “He was doing work no one else wanted to do. He was a harder worker than a lot of other fathers were.”Sugarman director Bendjelloul says of Rodriguez in a January 2013 interview: “He was very warm and welcoming and a lovely guy. I really liked him. But he didn’t like to be on camera. It’s very hard when you make a film about someone who doesn’t like getting filmed. So I didn’t get much footage with him. I went there every year for four years, and every time I got maybe 20 minutes of footage.”Of the singer’s sudden fame, Segerman says: “Rodriguez is enjoying room service,” he laughs. “He has his family with him, and it’s one big happy family. He likes meeting his fans.”Segerman has wanted to introduce Rodriguez to his Amercian countrymen since 1997, so is now “just thrilled that the whole world has discovered him and his music. The dream continues”.last_img read more

Easier ADR: Using the Automatic Speech Alignment Tool in Premiere

first_imgThis video was first created by PeachpitTV2 on their YouTube channel. Thanks for sharing guys!If you are interested in learning more Audition integrated features in Adobe Premiere Pro we highly suggest checking out our Eliminating Background Noise in Audition post.Have you ever used this feature? Any tips for using it? Share in the comments below. Learn how to easily add ADR audio using Premiere’s Automatic Speech Alignment tool.ADR can be a frustrating and confusing process, and it gets exponentially more difficult the more audio you have to replace. One of the biggest problems in ADR is getting the lips and the audio to match up perfectly…but what if there was an easy way to cut and stretch your studio audio to match your on-set audio?Thankfully there is a solution and it’s called Automatic Speech Alignment. The Automatic Speech Alignment tool easily aligns and stretches your studio audio to match your on-set audio with only a few mouse clicks. No more using the razor tool! The following video tutorial shows us how to use this Audition integrated feature in Premiere Pro. The tutorial covers:Using the dynamic linkSelecting reference clipsChoosing alignment optionsProblems that may come up when using this process.last_img read more

PBA: Alaska staves off elimination, shackles Globalport

first_imgLOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary LATEST STORIES San Sebastian repulses EAC to even slate at 5-5 View comments Fire hits houses in Mandaluyong City Brace for potentially devastating typhoon approaching PH – NDRRMC Murphey Holloway had 25 points to lead the Batang Pier with 25 points and nine rebounds.Globalport point guard Stanley Pringle was absent from the game as he went back to the United States to mourn the passing of his father. Filipino athletes get grand send-off ahead of SEA Games PLAY LIST 01:27Filipino athletes get grand send-off ahead of SEA Games00:59Sports venues to be ready in time for SEA Games00:50Trending Articles01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Nonong Araneta re-elected as PFF president BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fightcenter_img A strong fourth quarter push propelled Alaska over the Batang Pier with Calvin Abueva and Noy Baclao scoring all of their combined 20 points in the period as the Aces outscored Globalport, 34-21, in the final 12 minutes.“I’m happy to see these guys put together another win,” said Aces head coach Alex Compton in Filipino. “Because during our 14-game losing streak there were times when we were ahead then the other team will catch up and now instead of folding we bounced back and that’s the thing I’ve been waiting to see.”FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutAlaska was in the worst period of its storied history when it lost 14 straight games dating back to the Commissioner’s Cup before the Aces broke the curse in Pampanga beating San Miguel, 90-79.LeDontae Henton put up a massive double-double of 31 points and 21 rebounds to lead Alaska while Calvin Abueva finished with 12 points and five boards. E.T. returns to earth, reunites with grown-up Elliott in new ad  Read Next WATCH: Streetboys show off slick dance moves in Vhong Navarro’s wedding MOST READ Don’t miss out on the latest news and information. Photo by tristan tamayo/INQUIRERAlaska remained in the hunt for a playoff spot in the PBA Governors’ Cup after taking down Globalport, 101-88, Friday at Mall of Asia Arena.The Aces, who lost the first six games of the conference, won its second straight to improve to 2-6 and climbed to the 10th spot while the Batang Pier slipped to 3-5.ADVERTISEMENT Frontrow holds fun run to raise funds for young cancer patients last_img read more

Alejandro lifts Go for Gold in upset win vs CEU

first_imgJ-Jay Alejandro found his mark when it mattered as Go for Gold stunned Centro Escolar University, 91-89, in overtime heist Thursday in the 2018 PBA D-League Aspirants’ Cup at Ynares Sports Arena in Pasig.ADVERTISEMENT GO FOR GOLD 91 — Gutang 20, Casiño 15, Pasturan 14, Alejandro 9, Gaco 9, Leutcheu 9, Haruna 7, Domingo 3, Salem 3, Dixon 2, Ocampo 0.CEU 89 — Ebondo 34, Wamar 16, Chan 12, Aquino 11, Manlangit 8, Cruz 4, Opiso 2, Arim 0, Caballero 0, Fuentes 0, Guinitaran 0, Saber 0, Uri 0, Veron 0.Quarters: 27-17, 43-38, 58-65, 84-84, 91-89. He first tied the game at 82 with a booming right corner three with 50.3 seconds remaining, but Art Aquino got fouled and cashed in on his foul shots to give CEU the 84-82 lead with 33.0 seconds remaining.Joseph Manlangit secured a steal on Matt Salem, but Aquino this time muffed both of his foul shots, setting the stage for Casiño to once again knot the score at 84 with a layup over Rod Ebondo with 5.1 ticks left.Orlan Wamar forced the issue on the other end and gave Go for Gold one last chance, but Casiño could not connect on his desperation three at the buzzer as the game went to overtime.It was the first defeat in four games for the Scorpions, which leaned on Congolese Ebondo, who finished with 34 points, 25 rebounds, and three blocks in the loss.The Scores:ADVERTISEMENT View comments The former NU Bulldog drilled two treys in the extra period, the last giving his side a 90-87 lead with 2:43 remaining before the Scratchers defense got the job done with Jimboy Pasturan securing crucial offensive boards in the final minute.“It’s definitely a big win,” said coach Charles Tiu as his side leveled their standing at 3-3. “CEU is probably the best team in the league while we’re a new team. I like the fact that we fought and won against them.”FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutAlejandro fired nine points on a 2-of-6 shooting from downtown, while also nabbing four rebounds and two assists.Justin Gutang led Go for Gold with 20 markers, five dimes, and four boards, while JK Casiño had 15 points, including the team’s last five points in regulation to force the overtime against his former squad. AFP official booed out of forum Google honors food scientist, banana ketchup inventor and war hero Maria Orosa Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City LATEST STORIES Read Next LOOK: Iya Villania meets ‘Jumanji: The Next Level’ cast in Mexico Families in US enclave in north Mexico hold sad Thanksgiving Typhoon Kammuri accelerates, gains strength en route to PH Brace for potentially devastating typhoon approaching PH – NDRRMC MOST READ Gilas Pilipinas bows to Australia in Fiba World qualifiers John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding Pussycat Dolls set for reunion tour after 10-year hiatus Don’t miss out on the latest news and information. last_img read more

CWG: ED questions Kalmadi and two others in Tihar

first_imgThe Enforcement Directorate on Friday questioned jailed former Commonwealth Games Organising Committee Chairman Suresh Kalmadi and two others in connection with the money laundering case registered by it in conduct of the sporting event last year.A preliminary statement of Kalmadi was recorded by the officials of the ED at Tihar prisons in Delhi under the provisions of the Prevention of the Money Laundering Act (PMLA).Statements of two other officials, OC Joint Director General (Sport) A S V Prasad and Deputy Director General (Procurement) Surjit Lal have also been recorded in Tihar, ED sources said.Friday’s questioning, however, was a brief one and further recording of statement will take place later. The ED has registered about five different cases of money laundering in the conduct of the Games that were organised here last year.According to sources, Kalmadi was asked for some basic information on Friday and a detailed statement of investments and transactions in both his personal and OC Chairman capacities will take place soon.The CBI, in its charge sheet against Kalmadi had described him as the “main accused” in a corruption case relating to irregularities in awarding the Time Scoring Results (TSR) contract to a Swiss firm.”Kalmadi is the main accused as he was the person with all supreme powers. He had the supreme over riding powers in the Organising Committee of the CWG, 2010,” the CBI charge sheet had said.Kalmadi and the two other officials were arrested by the CBI on April 25.- With PTI inputsadvertisementlast_img read more

How to Kill Conversation & Suck Life Out of Your Blog

first_img If you don’t engage with commenters in the ballroom, everybody goes to get a cup of coffee. Same with the blog. Sounds crazy. Nobody would do that. It would kill the conversation and suck the life out of the room, not to mention your sales funnel. business blogs They don’t allow commenters to identify themselves with a url. They insist on moderating comments before publishing them. Successful Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack They set up a blog, summon their inner Hemingway for the posts, then suffocate commenting and conversation:center_img Except serious, smart companies do it every day — on their blogs. They don’t learn from or listen to commenters. have the kind of atmosphere you’d want in that ballroom. They’re opportunities for you to talk about your product and your industry, but also to listen and interact. Then they wonder why their blog isn’t taking off. Originally published Jul 31, 2008 10:14:00 AM, updated October 18 2015 They don’t respond to comments or participate in discussions taking place in the comments.last_img read more

Continuous Testing and Improvement: Always Be Testing Everything

first_img . How to Generate Leads for Small Business you should eternally be running multiple variations of everything that matters you have nothing to lose and everything to gain Continuous testing is the only way to ensure that your campaigns are always improving. This means that . Make two or more versions of your landing page and split traffic between the two, eventually you’ll see one variation is producing more leads. Turn off the lesser version and iterate on the winner. For both email and PPC campaigns, you should be sending visitors to specific landing pages. Running PPC ads? Each keyword you’re bidding on should have at least two different ad variations going at all times. You have 3 lines to vary (4 if you’re really creative) You should always be testing everything Learn how small businesses can level the playing field and generate leads efficiently by leveraging inbound Internet marketing strategies and tools. If you have a blog or other content pages on your site, you probably have graphic call-to-action elements on your pages (probably in a sidebar). By now you should get the point. Everything you do in your marketing campaigns can and should be tested, and not just once. No matter how well your ads, emails and landing pages are performing, they can always be doing better. That little bit of knowledge should eat away at any marketer or business owner worth her salt, and by not striving for constant improvement you’re leaving money on the table and letting your competition eat your lunch.center_img Download our Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Lead Generation for Small Business Webinar . Try different approaches in your ad title, or different amounts of keyword repetition in the body of the ad. I’ve seen some interesting anecdotal evidence that line length and line length patterns can affect CTR rates on PPC ads, for example if your title is short, line 2 long and then line 3 short again, the shape of the ad creates an arrow and can stand out on a high-competition SERP. Get creative and once you see that one of your variations is getting more clicks, turn off the other one and add a new one that varies on the better performing version. . These are perfect for continuous testing and improvement When you queue up an email to send to your whole list, instead split your list in half and send the same email with two different subject lines, or send emails with two different main offers or calls-to-action. After a few days look at the data and figure out which subject line or CTA produced the best results. In the next email, split your list again and try two different variations of the version that won the last time. Keep doing this every single time you send a message to your list, On a given page there are any number of things you can test, from the number and layout of form elements to the messaging of the copy to your lead funnel. Every email, every PPC ad, and every landing page should always have multiple versions running and you should be in a constant state of analysis and incremental re-factoring. , otherwise you’re not doing as well as you could be. Originally published May 8, 2009 10:54:00 AM, updated June 28 2019 . Run two or more versions of each CTA on your pages and see which produces the most clicks.last_img read more

HubSpot TV – Make Content Creation Your Super Power

first_img , a financial services company SethGodin – “I think comments are terrific, and they are the key attractionfor some blogs and some bloggers. Not for me, though. First, I feelcompelled to clarify or to answer every objection or to point out everyflaw in reasoning. Second, it takes way too much of my time to eventhink about them, never mind curate them. And finally, and mostimportant for you, it permanently changes the way I write. Instead ofwriting for everyone, I find myself writing in anticipation of thecommenters…. So, given a choice between a blog with comments or noblog at all, I think I’d have to choose the latter.” Marketing Takeaway: Watch out for our new music video on Tuesday, brought to you by @ repcor abdinoor Manage your social media profiles and what content others are publishing about you. and @ Responses: “Closingoff comments is like shutting the door in someone’s face or walkinginto a room and only talking about yourself and then leaving.” in your tweet. Forum Fodder Dan Ronken Marketing Takeaway: From repcor Marketing Tip of the Week New Section: Let’s Ask Twitter Dave Carroll: ! (Starring HubSpotters @ !) vleckas Giant digital fishing net… Collects Twitter, News and Blogs! to learn how to use online video to grow your business with inbound marketing. Game created by Peak6 Marketing Takeaway: CP&B Put’s It All Out There Also, new section “Let’s Ask Twitter” — watch out for it later in the show! Don’t limit your PR outreach to traditional media, your best influencers in social media could be more effective! 1.5 Million Views Good PR pros need to develop huge networks of people on Twitter and major blogs to be effective. Episode #48 – July 10th, 2009 : Specifically targeted at Netbooks www.HubSpot.tv with Personal details of new UK spy chief on Facebook Crispin Porter + Bogusky, an advertising design factory Marketing Takeaway: Thegame is a fun, free, risk-free way for real people to learn about thestock market; gain knowledge, experience, and confidence; and empowerthemselves to take control of their financial lives. United Breaks Guitars WeSeed : Empower your audience to create content for good! Even better if your best influencers create content too! United Breaks Guitars (YouTube Video) DaveCarrollMusic.com karenrubin David Milliband, (incoming head of Britain’s international spy agency) wears a speedo…apparently. “No comment is like Communism.” How do you get started with YouTube, video podcasting, live streaming, or viral videos. Marketing Takeaway 1: Don’t worry about it with regards to your marketing. If it becomes a big enough deal, we’ll let you know. and VP Sales Mark Roberge! If you can offer free tools that people will use on an every day basis, it helps insert your brand into their everyday lives. Don’t be afraid to try new things or break new ground when generating buzz about your business. “To me, a blog w/o a commenting option is a newspaper, and we all know how those are doing” Public Relations is Social Relations cantwell Subscribe in iTunes: Closing http://itunes.hubspot.tv Spinning the Web: P.R. in Silicon Valley , @ Intro : ” Star Spangled Banner Ads and Blogging Download the free webinar Direct competition to Microsoft? Where do you go to find influencers online? Marketing Takeaway 2: Missed last week’s episode on July 2, 2009? View it here: (Episode Length: 19 minutes, 53 seconds) Initially closing off comments? Don’t undermine the power of your consumers. Listen to them because the internet makes it much easier for them to be heard! Introducing the Google Chrome OS Google Announces Their Own Operating System Happy Birthday HubSpot TV CoProducer, @ Originally published Jul 11, 2009 11:30:00 AM, updated July 04 2013 Webinar: How to Use Online Video for Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Doing It Right ” What is your opinion on closing off comments until a decent amount ofreadership is built? If I see a blog with large number of posts and nocomments on any of them, it feels less engaging to me. How to interact on Twitter: @ Bathing Suits On Facebook? Headlines Angry United Airlines customer gets attention with YouTube complaintlast_img read more