PBA: Alaska staves off elimination, shackles Globalport

first_imgLOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary LATEST STORIES San Sebastian repulses EAC to even slate at 5-5 View comments Fire hits houses in Mandaluyong City Brace for potentially devastating typhoon approaching PH – NDRRMC Murphey Holloway had 25 points to lead the Batang Pier with 25 points and nine rebounds.Globalport point guard Stanley Pringle was absent from the game as he went back to the United States to mourn the passing of his father. Filipino athletes get grand send-off ahead of SEA Games PLAY LIST 01:27Filipino athletes get grand send-off ahead of SEA Games00:59Sports venues to be ready in time for SEA Games00:50Trending Articles01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Nonong Araneta re-elected as PFF president BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fightcenter_img A strong fourth quarter push propelled Alaska over the Batang Pier with Calvin Abueva and Noy Baclao scoring all of their combined 20 points in the period as the Aces outscored Globalport, 34-21, in the final 12 minutes.“I’m happy to see these guys put together another win,” said Aces head coach Alex Compton in Filipino. “Because during our 14-game losing streak there were times when we were ahead then the other team will catch up and now instead of folding we bounced back and that’s the thing I’ve been waiting to see.”FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutAlaska was in the worst period of its storied history when it lost 14 straight games dating back to the Commissioner’s Cup before the Aces broke the curse in Pampanga beating San Miguel, 90-79.LeDontae Henton put up a massive double-double of 31 points and 21 rebounds to lead Alaska while Calvin Abueva finished with 12 points and five boards. E.T. returns to earth, reunites with grown-up Elliott in new ad  Read Next WATCH: Streetboys show off slick dance moves in Vhong Navarro’s wedding MOST READ Don’t miss out on the latest news and information. Photo by tristan tamayo/INQUIRERAlaska remained in the hunt for a playoff spot in the PBA Governors’ Cup after taking down Globalport, 101-88, Friday at Mall of Asia Arena.The Aces, who lost the first six games of the conference, won its second straight to improve to 2-6 and climbed to the 10th spot while the Batang Pier slipped to 3-5.ADVERTISEMENT Frontrow holds fun run to raise funds for young cancer patients last_img read more

Alejandro lifts Go for Gold in upset win vs CEU

first_imgJ-Jay Alejandro found his mark when it mattered as Go for Gold stunned Centro Escolar University, 91-89, in overtime heist Thursday in the 2018 PBA D-League Aspirants’ Cup at Ynares Sports Arena in Pasig.ADVERTISEMENT GO FOR GOLD 91 — Gutang 20, Casiño 15, Pasturan 14, Alejandro 9, Gaco 9, Leutcheu 9, Haruna 7, Domingo 3, Salem 3, Dixon 2, Ocampo 0.CEU 89 — Ebondo 34, Wamar 16, Chan 12, Aquino 11, Manlangit 8, Cruz 4, Opiso 2, Arim 0, Caballero 0, Fuentes 0, Guinitaran 0, Saber 0, Uri 0, Veron 0.Quarters: 27-17, 43-38, 58-65, 84-84, 91-89. He first tied the game at 82 with a booming right corner three with 50.3 seconds remaining, but Art Aquino got fouled and cashed in on his foul shots to give CEU the 84-82 lead with 33.0 seconds remaining.Joseph Manlangit secured a steal on Matt Salem, but Aquino this time muffed both of his foul shots, setting the stage for Casiño to once again knot the score at 84 with a layup over Rod Ebondo with 5.1 ticks left.Orlan Wamar forced the issue on the other end and gave Go for Gold one last chance, but Casiño could not connect on his desperation three at the buzzer as the game went to overtime.It was the first defeat in four games for the Scorpions, which leaned on Congolese Ebondo, who finished with 34 points, 25 rebounds, and three blocks in the loss.The Scores:ADVERTISEMENT View comments The former NU Bulldog drilled two treys in the extra period, the last giving his side a 90-87 lead with 2:43 remaining before the Scratchers defense got the job done with Jimboy Pasturan securing crucial offensive boards in the final minute.“It’s definitely a big win,” said coach Charles Tiu as his side leveled their standing at 3-3. “CEU is probably the best team in the league while we’re a new team. I like the fact that we fought and won against them.”FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutAlejandro fired nine points on a 2-of-6 shooting from downtown, while also nabbing four rebounds and two assists.Justin Gutang led Go for Gold with 20 markers, five dimes, and four boards, while JK Casiño had 15 points, including the team’s last five points in regulation to force the overtime against his former squad. AFP official booed out of forum Google honors food scientist, banana ketchup inventor and war hero Maria Orosa Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City LATEST STORIES Read Next LOOK: Iya Villania meets ‘Jumanji: The Next Level’ cast in Mexico Families in US enclave in north Mexico hold sad Thanksgiving Typhoon Kammuri accelerates, gains strength en route to PH Brace for potentially devastating typhoon approaching PH – NDRRMC MOST READ Gilas Pilipinas bows to Australia in Fiba World qualifiers John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding Pussycat Dolls set for reunion tour after 10-year hiatus Don’t miss out on the latest news and information. last_img read more

CWG: ED questions Kalmadi and two others in Tihar

first_imgThe Enforcement Directorate on Friday questioned jailed former Commonwealth Games Organising Committee Chairman Suresh Kalmadi and two others in connection with the money laundering case registered by it in conduct of the sporting event last year.A preliminary statement of Kalmadi was recorded by the officials of the ED at Tihar prisons in Delhi under the provisions of the Prevention of the Money Laundering Act (PMLA).Statements of two other officials, OC Joint Director General (Sport) A S V Prasad and Deputy Director General (Procurement) Surjit Lal have also been recorded in Tihar, ED sources said.Friday’s questioning, however, was a brief one and further recording of statement will take place later. The ED has registered about five different cases of money laundering in the conduct of the Games that were organised here last year.According to sources, Kalmadi was asked for some basic information on Friday and a detailed statement of investments and transactions in both his personal and OC Chairman capacities will take place soon.The CBI, in its charge sheet against Kalmadi had described him as the “main accused” in a corruption case relating to irregularities in awarding the Time Scoring Results (TSR) contract to a Swiss firm.”Kalmadi is the main accused as he was the person with all supreme powers. He had the supreme over riding powers in the Organising Committee of the CWG, 2010,” the CBI charge sheet had said.Kalmadi and the two other officials were arrested by the CBI on April 25.- With PTI inputsadvertisementlast_img read more

How to Kill Conversation & Suck Life Out of Your Blog

first_img If you don’t engage with commenters in the ballroom, everybody goes to get a cup of coffee. Same with the blog. Sounds crazy. Nobody would do that. It would kill the conversation and suck the life out of the room, not to mention your sales funnel. business blogs They don’t allow commenters to identify themselves with a url. They insist on moderating comments before publishing them. Successful Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack They set up a blog, summon their inner Hemingway for the posts, then suffocate commenting and conversation:center_img Except serious, smart companies do it every day — on their blogs. They don’t learn from or listen to commenters. have the kind of atmosphere you’d want in that ballroom. They’re opportunities for you to talk about your product and your industry, but also to listen and interact. Then they wonder why their blog isn’t taking off. Originally published Jul 31, 2008 10:14:00 AM, updated October 18 2015 They don’t respond to comments or participate in discussions taking place in the comments.last_img read more

Continuous Testing and Improvement: Always Be Testing Everything

first_img . How to Generate Leads for Small Business you should eternally be running multiple variations of everything that matters you have nothing to lose and everything to gain Continuous testing is the only way to ensure that your campaigns are always improving. This means that . Make two or more versions of your landing page and split traffic between the two, eventually you’ll see one variation is producing more leads. Turn off the lesser version and iterate on the winner. For both email and PPC campaigns, you should be sending visitors to specific landing pages. Running PPC ads? Each keyword you’re bidding on should have at least two different ad variations going at all times. You have 3 lines to vary (4 if you’re really creative) You should always be testing everything Learn how small businesses can level the playing field and generate leads efficiently by leveraging inbound Internet marketing strategies and tools. If you have a blog or other content pages on your site, you probably have graphic call-to-action elements on your pages (probably in a sidebar). By now you should get the point. Everything you do in your marketing campaigns can and should be tested, and not just once. No matter how well your ads, emails and landing pages are performing, they can always be doing better. That little bit of knowledge should eat away at any marketer or business owner worth her salt, and by not striving for constant improvement you’re leaving money on the table and letting your competition eat your lunch.center_img Download our Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Lead Generation for Small Business Webinar . Try different approaches in your ad title, or different amounts of keyword repetition in the body of the ad. I’ve seen some interesting anecdotal evidence that line length and line length patterns can affect CTR rates on PPC ads, for example if your title is short, line 2 long and then line 3 short again, the shape of the ad creates an arrow and can stand out on a high-competition SERP. Get creative and once you see that one of your variations is getting more clicks, turn off the other one and add a new one that varies on the better performing version. . These are perfect for continuous testing and improvement When you queue up an email to send to your whole list, instead split your list in half and send the same email with two different subject lines, or send emails with two different main offers or calls-to-action. After a few days look at the data and figure out which subject line or CTA produced the best results. In the next email, split your list again and try two different variations of the version that won the last time. Keep doing this every single time you send a message to your list, On a given page there are any number of things you can test, from the number and layout of form elements to the messaging of the copy to your lead funnel. Every email, every PPC ad, and every landing page should always have multiple versions running and you should be in a constant state of analysis and incremental re-factoring. , otherwise you’re not doing as well as you could be. Originally published May 8, 2009 10:54:00 AM, updated June 28 2019 . Run two or more versions of each CTA on your pages and see which produces the most clicks.last_img read more

HubSpot TV – Make Content Creation Your Super Power

first_img , a financial services company SethGodin – “I think comments are terrific, and they are the key attractionfor some blogs and some bloggers. Not for me, though. First, I feelcompelled to clarify or to answer every objection or to point out everyflaw in reasoning. Second, it takes way too much of my time to eventhink about them, never mind curate them. And finally, and mostimportant for you, it permanently changes the way I write. Instead ofwriting for everyone, I find myself writing in anticipation of thecommenters…. So, given a choice between a blog with comments or noblog at all, I think I’d have to choose the latter.” Marketing Takeaway: Watch out for our new music video on Tuesday, brought to you by @ repcor abdinoor Manage your social media profiles and what content others are publishing about you. and @ Responses: “Closingoff comments is like shutting the door in someone’s face or walkinginto a room and only talking about yourself and then leaving.” in your tweet. Forum Fodder Dan Ronken Marketing Takeaway: From repcor Marketing Tip of the Week New Section: Let’s Ask Twitter Dave Carroll: ! (Starring HubSpotters @ !) vleckas Giant digital fishing net… Collects Twitter, News and Blogs! to learn how to use online video to grow your business with inbound marketing. Game created by Peak6 Marketing Takeaway: CP&B Put’s It All Out There Also, new section “Let’s Ask Twitter” — watch out for it later in the show! Don’t limit your PR outreach to traditional media, your best influencers in social media could be more effective! 1.5 Million Views Good PR pros need to develop huge networks of people on Twitter and major blogs to be effective. Episode #48 – July 10th, 2009 : Specifically targeted at Netbooks www.HubSpot.tv with Personal details of new UK spy chief on Facebook Crispin Porter + Bogusky, an advertising design factory Marketing Takeaway: Thegame is a fun, free, risk-free way for real people to learn about thestock market; gain knowledge, experience, and confidence; and empowerthemselves to take control of their financial lives. United Breaks Guitars WeSeed : Empower your audience to create content for good! Even better if your best influencers create content too! United Breaks Guitars (YouTube Video) DaveCarrollMusic.com karenrubin David Milliband, (incoming head of Britain’s international spy agency) wears a speedo…apparently. “No comment is like Communism.” How do you get started with YouTube, video podcasting, live streaming, or viral videos. Marketing Takeaway 1: Don’t worry about it with regards to your marketing. If it becomes a big enough deal, we’ll let you know. and VP Sales Mark Roberge! If you can offer free tools that people will use on an every day basis, it helps insert your brand into their everyday lives. Don’t be afraid to try new things or break new ground when generating buzz about your business. “To me, a blog w/o a commenting option is a newspaper, and we all know how those are doing” Public Relations is Social Relations cantwell Subscribe in iTunes: Closing http://itunes.hubspot.tv Spinning the Web: P.R. in Silicon Valley , @ Intro : ” Star Spangled Banner Ads and Blogging Download the free webinar Direct competition to Microsoft? Where do you go to find influencers online? Marketing Takeaway 2: Missed last week’s episode on July 2, 2009? View it here: (Episode Length: 19 minutes, 53 seconds) Initially closing off comments? Don’t undermine the power of your consumers. Listen to them because the internet makes it much easier for them to be heard! Introducing the Google Chrome OS Google Announces Their Own Operating System Happy Birthday HubSpot TV CoProducer, @ Originally published Jul 11, 2009 11:30:00 AM, updated July 04 2013 Webinar: How to Use Online Video for Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Doing It Right ” What is your opinion on closing off comments until a decent amount ofreadership is built? If I see a blog with large number of posts and nocomments on any of them, it feels less engaging to me. How to interact on Twitter: @ Bathing Suits On Facebook? Headlines Angry United Airlines customer gets attention with YouTube complaintlast_img read more

Carnival Cruise Lines Releases a Restrictive New Social Media Policy for Travel Agents.

first_img Social Media Topics: Originally published Dec 16, 2009 11:46:00 AM, updated October 01 2019 According to Tnooz, a travel industry news site, Carnival Cruise Line is introducing a new social media policy in 2010 that prohibits partners from using any Carnival trademark or intellectual property on social media websites including Facebook, Twitter, Linked in – without prior written approval.  This new change is being rolled out January 1, 2010 alongside a policy baring third party bidding on search terms.Carnival’s Policy Prohibits Travel Agents From Using Its Trademark on Any Social Networking Website or Blog. The new social media policy prohibits any travel agency from sharing Carnival’s trademark on “any profile, account, page, or post on a social networking website (including by example, but not limited to, Facebook, MySpace, Twitter, LinkedIn, etc.) blogging website (including by example, but not limited to BlogSpot.com, WordPress.com, etc.), Video Website (including by example, but not limited to YouTube, etc.), or any other website operated by a third party, directly or indirectly controlled or posted by Travel Agency (“Social Media Website”). “Travel Agents May Share Publicly Available Carnival Specials, But Should Seek Written Permission to Share Carnival Videos & PhotosAlong with the policy, a Carnival Cruise line spokeswoman, Jennifer de la Cruz, issued a statement articulating the intent of the new policy. Explaining that partners are allowed to represent the Carnival specials within social media as long as that information is publicly available.  “The intent is simply to try to ensure that our agency partners are working with us in how they represent the Carnival brand within social media. If an agency wants to tweet about a publicly available Carnival special, they are free to do so.  If they want to upload Carnival assets such as video, photos and other content, they need our approval. The objective is to simply ensure that our trademarks are being used in a coordinated and on-brand manner.”Some Inbound Marketers might find it unusual that Carnival is seeking written permission to share content that Carnival has created, including videos and photos. One of the cornerstones of Inbound Marketing is to create remarkable content that people (including partners!) want to share online and make it easy for them to do so. Is This New Social Media Policy Too Restrictive? While it’s understandable that Carnival would want their partners to be transparent about the relationship they have with the Carnival online, it seems a little out-of-touch for them to only allow partners with written permission to share Carnival content through social media (especially when they could potentially just share customer uploaded photos from YouTube & Flickr). Perhaps this was Carnival’s intention, but I wonder if this restrictive policy might prevent partners from sharing materials through social media at all. Pete Caputa, Manager of HubSpot’s Partner Program believes Carnival’s policy may be too restrictive, too. He says,“While I understand why Carnival has banned their partners from using the Carnival brand name on social media sites as a way to prevent partners posing as Carnival representatives, I hope it is not the only thing that governs how their partners interact with prospects and customers via social media. Though at HubSpot we don’t want our partners to position themselves as HubSpot and abuse our trademark, we do want to encourage them to continue experimenting and leveraging social media. We especially encourage partners to share any relevant content on our website with their followers (as long as they aren’t posing as HubSpot).”As the adoption rate of social media continues to climb, there is no doubt that more businesses’ will start trying to formalize the way that their partners communicate through social media. However, it’s important that you articulate effective ways of communicating online with your partners and invite them to share your remarkable content within their network, rather than exclude them from it.  Update: Tnooz is reporting that a Carnival spokeswoman is going to update the 2010 policy so it’s not as “far reaching.” Video: How to Use Social Media for LeadGenerationTeach your partners the right way to communicate with social media. Download the free video and learn how to leverage Twitter, Facebook andother social media sites to generate leads andcustomers. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Why Inbound Marketing Might Not Be Working for You

first_img Photo courtesy of .  Email marketing ROI? What email marketing ROI? wrong.  You can put in the time and energy but still sligthly miss one or two essential things that are the difference between ho-hum and amazing results.  Diagnosing the problem and correcting it can make a huge difference in your results.    You’ve been blogging carefully away. You’re using your long-tail keyword phrases strategically in your blog titles.  You’re linking to other pages on your website with keyword phrase anchor text.  You have relevant calls to action at the end of each article, and you blog twice a week without fail.  Why isn’t anyone subscribing to it?  Why don’t you have any followers and only your mom has left a comment? Your blog is stuffed with sales content.  You haven’t considered your prospects’ interests or needs, and you’re pretty much just tooting your own horn. just Your blog is a desolate, lonely place. These are only three examples of many.  Have you ever seen inbound marketing go from just okay to terrific?  How can we learn from your pain?  You spend hours on each email marketing campaign you send.  You are very carefully reusing old blog content to provide perfect value to your prospects (and you haven’t made the mistake in the last paragraph!).  You have engaging subject lines and people actually click on some of the links in the email.  But are you actually Do you have a stunning, shiny call to action button? Yes.  Do you have a naked landing page with a short form and a sexy picture?  Yes.  So why aren’t you getting conversions?  You don’t have a quick description of what people will get when they fill out the form, so instead of getting leads, you get bounces. gettingcenter_img something from your efforts?  How can you justify the time you’re spending?  By including calls to action.  Give your recipients something to do or to get for free (via a landing page, of course), and you’ll discover that you’re getting a lot of response from leads you thought were ice cold.  You’ll even discover that you can measure your ROI. You’re not getting leads.  For example… Topics: Unless you’ve been living in a hole for a while (or this is your first visit to our blog), you may have noticed that we’re a bit, uh, enthusiastic about inbound marketing.  And we give a ton of tips & advice to you about how to do it.  What I’ve noticed, however, is that it’s easier than I expected to get inbound marketing Originally published Jun 10, 2010 3:00:00 PM, updated October 20 2016 Jean-Etienne Minh-Duy Poirrier Blogging Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Why We Acquired Two More Companies … And We’re Just Getting Started

first_img Marketing Strategy Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack As you may have seen this morning, HubSpot has acquired Chime and PrepWork, both of whom will bring great innovation and unique IP to the HubSpot team. Below, I’ve outlined why we made these specific acquisitions and explained how we view acquisitions like these as part of our commitment to rapid growth and transforming the marketing landscape entirely.1) Both Chime and PrepWork deliver on our vision for new ways to humanize bottom-of-the-funnel interactions.At HubSpot, we started with a fundamental belief that the ways in which humans interact is changing rapidly as a result of technology. That vision influences both our culture and our product, which is focused on making every marketing interaction more human, personalized, and lovable. Both Chime and PrepWork have created products that make bottom-of-the-funnel interactions fundamentally more human, and that’s paramount to us as we think about the next generation of marketing and our product. Personalizing and humanizing the customer’s journey is critical to our mission, and both of these companies deliver upon that promise.The Chime team built a Chrome plug-in that allows users to get all of their social media notifications in their browser in a user-friendly manner. PrepWork constructed a platform that syncs with your calendar to give you relevant information about people you’re meeting with. Streamlining all my notifications in one place and arming me with information about sports scores relevant to the person I’m meeting with next? That’s relevant, contextual information consumers love. In other words, both companies were focused on personalization and solving for a customer need. That’s exciting to our team here at HubSpot, because we believe that’s what inbound marketing is all about, and we look forward to the knowledge, assets, and user feedback that both Chime and PrepWork bring to bear on our vision of creating marketing people love.2) 1+1=3At INBOUND 2012, we talked about how having a back end leads system and a front end web system together in HubSpot uniquely facilitates a more personalized customer journey. These two companies take an additional step forward by allowing people to have much more personalized engagement with customers, but with a true commitment to efficiency and effectiveness. The HubSpot product always helped convert strangers into prospects — then the acquisition of Performable allowed us to more effectively convert prospects into qualified leads. Now, the addition of Chime and PrepWork gives us deeper knowledge and assets to convert qualified leads into customers. Attracting, converting, engaging, and delighting customers has never been so easy because HubSpot delivers all the tools you need to personalize each interaction in one, easy-to-use interface.Hundreds of companies email us each year about getting acquired by HubSpot, and many of them dazzle us with their technical knowledge or specific expertise in a given area. However, one of the key elements we look for — which stuck out to us about both Chime and PrepWork — was both companies’ commitment to solving for the needs of a customer and getting that interaction right. Chime has over 20,000 users in public beta as well as outstanding ratings in the Google Chrome App Store, and there’s a reason for that: The Chime team took user feedback and considerations seriously to create the right signal to noise ratio. PrepWork was founded by Dan Wolchonok and provides briefing emails relevant to forthcoming meetings via a sync with users’ calendars. Chime and PrepWork ultimately built and brought to market successful products that solved for customer needs. That dedication to the customer is core to what we do at HubSpot, and we love that both companies set out to solve for a market need and worked furiously to deliver upon it. Replacing loud, interruptive advertising with engaging and personalized marketing efforts is inherently linked to understanding how consumers live, so Chime and PrepWork align perfectly with our criteria and our notion that having all-in-one marketing software creates better engagement for customers and a more efficient approach for marketers.3) Cultural FitDharmesh and I have always taken culture seriously. So seriously, in fact, that we recently doubled down on our commitment to employee autonomy and transparency with the Culture Code deck Dharmesh presented to our company and the world two weeks ago. As a result, acquiring companies isn’t something we take lightly when it comes to cultural fit. We look for people who are incredibly smart, operate at a rapid pace, are innovative, independent thinkers, and are driven by GSD: getting stuff done. In both PrepWork and Chime, we felt fortunate to find teams who fit wonderfully into the existing culture at HubSpot, and we can’t wait for them to join us full time in June.At HubSpot, we have a strong tradition of acquiring companies and integrating them seamlessly as contributors to our team, culture, approach, product, and customer success. Just as we have done with Performable and oneforty, we believe we’re adding some incredible rock stars to our team and are honored and excited to announce that they are now officially part of the HubSpot family.This is an exciting step in HubSpot’s growth, and we believe we’ll have more of these announcements to share moving forward, so keep visiting us here as we continue to expand our team, our product, and our commitment to changing the world of marketing. Originally published Mar 28, 2013 9:00:00 AM, updated February 01 2017 Topics:last_img read more

Want to Dominate Organic Search? How Blogging Can Help

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Dec 17, 2013 8:00:00 AM, updated February 01 2017 Blog Optimization Topics: We always hear that blogging is important for our search engine rankings. But like … why?It’s one of those things that we often just assume people know, but you know what they say about assuming.Since we haven’t explained the connection between blogging and SEO in-depth for a long time, we figured it’s high time we get to it. So, this post is going to explain how you can use business blogging to improve your SEO, and perhaps show you connections you didn’t realize existed between the two disciplines. If you nail all of the stuff on this list, your SEO will thank you!How to Improve Your SEO With Your Business Blog1) Blog.Wait, what?I know, it seems obvious, but just … blogging … is one of the easiest ways to improve your organic search performance. Why? Because every time you write a new blog post, you create a new URL for your site — and every new URL is a new opportunity for your website to be ranked in search.Now think about it. How many other parts of your website give you the opportunity to create a new page that discusses important terms for which you’d like your business to rank on an ongoing and perpetual basis? Not that many. (How many times can you really update your About page, you know? And how many different About pages could you conceivably make, anyway?)If this seems basic, forgive me — but it’s one of those things that’s so obvious it bears shouting from the rooftops. Blogging provides endless opportunities for your website to rank in search for content your persona cares about. Don’t underestimate how powerful that is.2) Create unique content.Now that you’ve bought into the connection between blogging and SEO, let’s talk about how not to screw it up. The first rule of thumb is to make sure the content you are creating cannot be found on other blogs — your own included. This is commonly referred to as “duplicate content,” and search engines don’t like it.Sure, you will probably end up writing about the same topic from time to time, but writing about the same topic from a different perspective is very different from duplicate content — and actually very important for a well-rounded blog. Why? Because examining important topics from multiple angles allows you to naturally target a variety long tail search terms. Most topics are pretty multi-faceted, and the questions people have will run the gamut. The more unique ways you can address a subject matter, the more likely it is you’ll bring in some highly targeted search traffic — and increase the overall value of your site in the process.3) Optimize your blog posts for topics … and keywords.That ellipsis will make sense in a minute.When writing blog posts, it’s important to use keywords that you want to rank for, especially in your page titles, headlines, and body content. I won’t deny that, and you absolutely should optimize your on-page content for important keywords.However, you’ll get way more SEO bang for your blogging buck if you focus more on choosing good topics. Why? Because topics are reader-oriented; keywords, on the other hand, are search engine-oriented. And you know what? Search engines are in the business of serving readers … so by extension, they’re in the business of promoting the websites that serve readers best. That means the websites that are writing topics that readers want to learn more about are the ones that win — not the ones trying to write around keywords. Google has even gone so far as to update their search algorithm to better align with topics, not keywords.In reality, if you think about reader-friendly topics, you’ll probably be naturally optimizing for keywords, anyway. So think of great blog posts that readers would want to … you know … read … and better search rankings will likely follow due to that natural keyword optimization.4) Include authorship information.Have you ever searched for a topic and seen blog posts appear with an image like this? This is what happens when you utilize Google+ Authorship. Essentially, it makes it easier for the search engines to find the author tag (rel=”author”) and attribute the content to an individual thought leader. Posts that include this authorship information often benefit from better clickthrough rates, too — probably because a pretty picture is impossible to resist. ;-)Oh, I guess that whole social proof thing — seeing how many people are in an author’s Google+ circles — might have something to do with it, too.5) Design a blog with a fantastic reader experience.Believe it or not, search engine algorithms can actually detect if a blog provides a good user experience — and they factor it into their decision to surface content in the SERPs. And it makes sense; search engines are in the business of surfacing the content that’ll make their customers the happiest. Why wouldn’t they want a top-notch reader experience for the blog content they choose to surface?Being able to navigate around a page, find the blog posts you’re looking for, and even utilize the tagging feature to search for other similar articles are all extremely important for a positive user experience on a blog. Let’s take a look at TemboStatus’ blog as an example:Their design is incredibly simple to digest: You can immediately identify the title, author, and publish date, and on the right you can search for posts by topic or month. You can even click the topic tag directly on the post to bring you to other similar topics. This blog is a prime example of phenomenal user experience because it’s easy to use and designed to be visually appealing.Note: Search engines also value quick load times — especially on slower connections like mobile. This should be considered an integral part of your blog’s user experience if you really want to knock your SEO out of the park.6) Make sure your blog is responsive.According to Google, 79% of users who don’t like what they find on a mobile site will actually go look for the information they need on another site. How do you prevent that kind of bounce? The kind of bounce that signals to Google that your content ain’t so hot? Well, responsive design is a huge part of it.Responsive design, if you’re unfamiliar with the term, means that your website is built so that it will conform to whichever device you’re viewing it from. So if you check out this blog post on your mobile phone, it’ll look different than it looks on this desktop — the content “responds” properly to the device on which it’s being viewed.People are using their mobile devices more than ever to browse the internet. But if your blog isn’t responsive to mobile and tablet devices, readers are more likely to find the same or similar information elsewhere. Check out our free Device Lab if you’re unsure whether your website is responsive.7) Build your site to be shared through social networks.We’ve been talking about search engines as businesses — their product is quality search engine results, and their customer is … all of us. What’s one way they can ensure the content they surface is community approved?By asking us all to vote on the best content.That’s exactly where social sharing of content comes into play. You’ve probably heard that your blog should have social sharing buttons on it, but you might not have known why. If a lot of people share your blog content on social media, it’s a pretty good sign to search engine bots that it’s a quality piece of content, and they won’t look stupid for surfacing it.And hey, remember what we said about responsive design? By putting social sharing buttons on your responsive site, it will be easy for your visitors to share your content on multiple devices. After all, you don’t want to lose potential shares of your content just because someone is looking at it on mobile, right? Right.What other opportunities are there to improve your SEO through blogging? Share your expertise in the comments.last_img read more

How to Create Twitter Photo Collages on Desktop and Mobile

first_img Topics: Originally published May 27, 2014 10:30:00 AM, updated July 28 2017 Twitter Images Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack When Twitter first came out with photo collages, I was disappointed. The feature was really exciting and opened up a bunch of doors for marketers … but it was only available for iPhones. I don’t know many marketers that have the time to track down an iPhone, send the right images for the collage to that iPhone, and then put the collage together while hoping that it’ll look okay once tweeted. Twitter did say that the feature would soon be rolled out to desktop, but gave no official timeline. So I waited patiently, checking to see every so often if I could upload more than one photo in a tweet from my desktop. Every few weeks, I’d get the same result — nada.But testing this out a few days ago, I struck gold. Though Twitter hasn’t officially announced this yet, it seems like you can now create Twitter collages on desktop, iPhone, and Android.So, knowing that you’re an enterprising marketer wanting to take advantage of new features that could improve your Twitter presence, I figured you’d want to get the inside scoop on it all. Below you’ll learn how to make sure your images look great and how to post collages from both desktop and mobile.Bonus: All examples are using adorable french bulldogs (and one with Leonardo DiCaprio) because tutorials are much more fun that way.Before You Post: Optimizing Your Images for Twitter Photo CollagesI know what you’re thinking — if you’re going to use these Twitter photo collages, you want to make sure it looks great. When this feature was iPhone-only, it was reallllly hard to optimize your images — it was kind of a guess-and-check game that required you to upload a billion different sizes and hope they would look okay in the collage preview. How Big Your Images Should BeThe following sizes are for how big they’ll be in the preview — if you want each image to be bigger when opened individually, just keep the same height to width ratio.Basically, the larger image on the left (used in two- and three-picture collages) is a square (approximately 277 px x 277 px). The images on the right (used in three- and four-picture collages) is about half as tall as the square image (approximately 277 px wide x 137 px tall). Here’s what that looks like:In What Order You Should Select the ImagesTwitter uploads images in a certain order depending on the order you select them in (more on that later). If you care about the order of your images, check out the images below to see in which order you need to select them. For Two-Photo CollagesFor Three-Photo CollagesFor Four-Photo CollagesAnd that’s about it in terms of optimization. Next up, how to actually post them from your desktop or mobile device.How to Post a Collage From DesktopOnce you’ve got the images you want in your collage in tip-top optimized shape, here’s how you can post them from your desktop. 1) Click on the compose button in the top right-hand corner of your home screen.2) In the bottom left-hand corner of the compose box, click ‘Add Photo.’3) Select the first photo you want to include in the collage.4) The first photo you selected will appear in your tweet. To add more, click ‘Add more.’Yep, you’re gonna need to add each photo individually.5) Once you add each photo you want into the tweet, add your text and/or links, then click ‘Tweet. Voila, collage!How Post a Collage From MobileIf you are on the fly, here’s how you can post photos from mobile. Previously this was the only way you could post collages, but now you can also post from Twitter.com per the above instructions.Note: These screenshots were taken on an iPhone; your app may look slightly different.1) Select the compose icon in the top right-hand corner of your app.2) Then, choose the first image you want in your collage.Select the camera icon in the middle if you want to take the image at that moment or choose the photo icon if you want to use images from your album. I chose the latter — you might want to do the same if you have already optimized the images for the collage. 3) The image will get inserted into your tweet. To add to the collage, click the picture icon again (now it has the plus sign to signify it’ll be a collage). 4) Select the images you want in your collage in the order you’d like them to appear. The number on the image designates the order they’ll be in.5) Then, voila! You’re ready to post your fabulous (and potentially adorable) Twitter photo collage.And it’s as simple as that! How do you think you’ll use Twitter’s collage feature? If you want inspiration for how to use these collages in your marketing, check out this post.last_img read more

We Have a New INBOUND Speaker to Tell You About. Maybe You’ve Heard of Him?

first_imgYou know that little show Parks and Recreation? That one that won a Golden Globe last year? Yeah, this guy starred in it.His name’s Aziz Ansari, and the man’s no one-trick pony. In the year since Parks and Recreation’s final season, he’s released a new book, Modern Romance along with his fourth comedy special, Live at Madison Square Garden, which was the final performance in his North American Arena Tour. But there’s one other theme we noticed about Ansari beyond his successful comedy career: His strong business sense was clear to the entire marketing team here at HubSpot. Here are a few reasons why we’re excited to have him at INBOUND this year: He offers a unique spin on popular events. Written in partnership with a sociologist and featuring Ansari’s typical cutting wit, Modern Romance takes a fresh look at the world of online dating. In fact, it debuted at #2 on the New York Times bestseller list. He doesn’t shy away from social media — even if it’s not the “Big Three.” He doesn’t just use social media to tweet out funny stuff — he also uses it to create a loyal fan base. For instance, he circumvented scalpers by releasing tickets directly through his social media accounts. He’s also hosted multiple AMAs on reddit — all to better connect with his fans.  Conferences Originally published Jul 9, 2015 12:14:00 PM, updated September 15 2015 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack He’s always researching, testing, and iterating. Ansari puts together focus groups to test out new material, and will even tell people on social media where he’s going to be so they can be a part of that process. Not only does this help him better shape his content, but this collaborative effort gives fan a vested interest in the final product.Aziz Ansari continues to astound us after Parks and Recreation — just like he did before. We’re excited to see what he does next in comedy (or beyond), but in the immediate future, we’re most excited to see him at INBOUND 2015. Topics:last_img read more

Mike Gundy Is The 22nd-Highest Paid Coach In The Country

first_imgThe new coaching salaries came out this week courtesy of USA Today, and Mike Gundy is the 22nd-highest paid coach in the country. His total pay of $3.78 ranks just behind Bobby Petrino and Gary Patterson and just ahead of Kirby Smart and Kyle Whittingham.Here’s a look at the full top 25.screen-shot-2016-10-26-at-2-27-13-pmscreen-shot-2016-10-26-at-2-25-39-pmI also looked at this a different way. I took wins per season (which we looked at earlier today) and divided salary by that number to see how much each school was paying its coach per win.For example: Iowa State’s Matt Campbell wins, on average, two games a year so far. He has won one game halfway through the season so I presumed they would win one more bringing his average to two. He makes $2 million a year. Thus he makes $1 million per win (this is bad).Mike Gundy makes $3,775,000 a year and wins on average 8.6 games a year bringing his total to $438,510 per win. That’s pretty solid (see below for details).This is a little funky because I had to assume that everyone was halfway through the season right now (which they aren’t — some are, some are not). I’m also using wins per season and current salary which, for example, Mike Gundy was obviously not paid $3.78 million for his entire career. But these figures are more or less correct.Anyway, some interesting finds:Kansas is paying David Beaty $1.2 million per win and only $801,109 per year because he wins 0.7 games per year on average. This seems bad!Iowa State is paying Matt Campbell $1 million per win (second-highest behind KU).Texas is paying Charlie Strong $928,571 per win (fourth-highest in the country!). He averages 5.6 wins and gets paid $5.2 million! Woooo!Nick Saban gets $583,400 per win. You can multiply that by five and it would be worth it.Mike Gundy gets $438,510 per win. Also worth it. This is the 40th most in the nation.Michigan pays Jim Harbaugh nearly $800,000 per win. He makes $9 million overall.Dana gets $390,238 per win. Pretty underrated number right there.Bill Snyder gets $383,586 per win which is the best deal in the Big 12.Toledo pays its coach $48,214 per win. Best deal in the country.You can look at the full list in this Google Doc. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

Barry Sanders, Brandon Weeden, Other Pokes Honor Gundy With Video Celebrating No. 100

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. You might have heard, Mike Gundy won his 100th game on Saturday in Stillwater. A host of former players including Barry Sanders, Brandon Weeden, Zac Robinson, Brandon Pettigrew and even Todd Monken honored Gundy with a video telling him what they’re thankful for about him as a coach.This day rocks.last_img read more

League Wide: The Big 12 Steels Itself for a Non-Con Gauntlet

first_imgLet’s take a look at some news around the Big 12 from the past few weeks. Scheduling UpBerry Tramel notes that the Big 12 is taking a step-up in scheduling in 2017 and opportunity to rise has arrived.I’ve got Texas (sixth), OU (10th), OSU (17th), Texas Tech (20th) and West Virginia (25th) in the top 25 of non-conference schedules. That’s excellent representation for a 10-team conference.That’s the only way the Big 12 can get back to higher ground in college football. The Big 12 has to win its way there, by taking advantage of opportunity. [NewsOK]It’s a risky venture to schedule tough: you turn some heads (cue “Texas is back!”) but you also take some hits when your mid-tier teams lose (think Tech losing to Arizona State last year).It’d be incredible if OU or Texas could beat their blueblood opponent (Ohio State and USC) but West Virginia taking out Virginia Tech, Tech downing Houston and OSU beating Pitt would be nice too.Jayhawk ShockerKU’s five-star wide receiver commit has everyone flummoxed.“He has every offer you can almost imagine,” Landry-Walker head coach Emanuel Powell says. “You name the program and he probably has an offer from it.”Currently, however, (Devonta) Jason is committed to a program that has not won more than three games in a season since 2009. Over the past six years, Kansas has won a combined 11 games. For perspective, Alabama has yet to win fewer than 11 games in a season during that span. [BleacherReport]Jason talks about the opportunity to impact a program and be known. But Doug Meacham, a prominent offensive mind, and a former New Orleans-area head coach are tag-teaming in a crazy way. Sneaky CatsSnyder’s Wildcats aren’t going to sneak up on everyone this year.I’m all-in on Kansas State winning the Big 12 and Snyder calling it a career after the season. The storybooks demand it.I’m often wary of so-called dark horse conference titled contenders. They’re fun talking points in June when everyone is 0-0, but it’s hard to go against Vegas and dark horses are dark horses for a reason. However, we have a brutally awful tendency to overlook K-State, set at 7.5 wins for the season, and the Big 12 race just became more interesting with the sudden retirement of Oklahoma coach Bob Stoops.On top of that, Kansas State was one of the least experienced teams in the FBS a season ago — 96th, according to Phil Steele — and still won nine games, including six of their last seven.  [CBS Sports]If K-State had an OU or Texas-sized fan base, Vegas would lose megabucks every year. The Wildcats religiously pounce when they’re overlooked and Snyder stands to benefit from Bob’s departure similar to Gundy and Tom Herman at Texas.Aggie RaidWith all of the pressure on Texas A&M to quit tanking in November, a name was tossed out that would devastate a fan base in Texas.(Gary) Patterson is one of the best coaches in America, and if there was a job I could see him leaving the Frogs for, it would be A&M. Now, if he would ask me if he should go, I would tell Gary to stay at TCU, where he is the all-time winningest head coach, and get his 20 years in. [SportsDay]Nobody is speculating Patterson’s exit but it’s an interesting idea that would devastate an upstart. I’ve personally wondered if Patterson would ever consider going back to his alma mater in Mahattan to follow the Purple Wizard — may be just as likely as him leaving for Aggieland.Look Out, LubbockA DFW writer has an interesting explanation for the untimely Bob transition.I think the Sooners panicked in thinking another school would soon scoop up Riley. And after witnessing Boren butcher the Big 12 expansion process and basically undermine commissioner Bob Bowlsby at every turn, I don’t think it’s a huge leap to suggest he’s at fault for Stoops’ early exit. [SportsDay]It felt like Riley would leave for a couple of years, get some experience, then come back potentially when Bob had his fill. So, let’s beat Tech to the punch before they can bring Lincoln who played, graduated from and coached in Lubbock? Interesting.Sunshine TransplantsWest Virginia has landed (another) blue-chip QB transfer, this time from Miami.Miami QB transfer Jack Allison is heading to #WVU, according to Mike Casazza. Former ESPN 300 recruit. Sit one, play three— Chris Jackson (@CJacksonWVU) June 13, 2017 While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. And Iowa State has pulled in some skill position help in a Florida running back transfer.Johnnie Lang on Iowa State: “They gave me a second chance at life and another chance at football again.” https://t.co/YEVaGe2o7t #Cyclones— Tommy Birch (@TommyBirch) June 13, 2017last_img read more

Despite Tweet, James Washington Appears to be Healthy

first_imgThen on Friday, @CowboyFB tweeted out practice highlights, and Washington was spotted catching passes from No. 2. So he either sent a hologram or is in fact all right and playing through the hernia.Now it’s important to remember here that this doesn’t necessarily mean Washington is 100 percent. Maybe he will have surgery in the future. Who knows? But it wouldn’t appear as if he’s going to miss the first four games like @PardonMyTake reported originally.That #FridayFeeling… ??? #okstate #GoPokes pic.twitter.com/fwT6rSpCu6— Cowboy Football (@CowboyFB) August 11, 2017We followed up with multiple people and still haven’t heard anything more substantial than what Rew reported. The original tweet by @PardonMyTake was a pretty bold position to take, especially from a verified account that has one of the most popular podcasts going today. And especially given how they arrived at the news.They have Responded‼️‼️ Oklahoma State News after Midnight pic.twitter.com/eJuAd3nWvq— Boone Pickens State (@BP_State) August 11, 2017More like pardon my (fake) take. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Cowboy Nation had a collective heart attack when, on Thursday evening, the Twitter account @PardonMyTake tweeted out that James Washington would miss the first four games of the season with a hernia injury.For those wondering what all the James Washington chatter is about. The tweet has been deleted. pic.twitter.com/MbwxAJBmMB— Brian Gittings (@BrianHD79) August 11, 2017The tweet has since been deleted, but why was it sent out in the first place? On Friday, Lauren Rew reported that Washington was checked out and that a hernia was discovered, but it didn’t seem super serious (at least in the short term).AdChoices广告Re @PardonMyTake, source tells me James Washington had ab pain; ultrasound discovered old hernia. No surgery now, will try to play thru it.— Lauren Rew (@Lauren_Rew) August 11, 2017last_img read more

8 Tips for a Mobile-Friendly Nonprofit Website

first_imgThe team here at Network for Good has been working on our new mobile-friendly donation services lately so I thought I’d pass on our tips for making your site more mobile friendly. Don’t worry – you can start with baby steps. You don’t need a special mobile version of your site or an custom-built app to improve how mobile visitors experience your site overall. With a few simple design tweaks, you can make your nonprofit website much more usable on a mobile device – and improve your visitors’ experience across all platforms.Try these best practices from my colleague Caryn Stein to help optimize your nonprofit website for mobile use and make your pages smartphone friendly:1. Make it snappy.Keep your website’s page load times under 5 seconds – under 3 seconds is even better for mobile delivery. Remove anything that makes your pages stall or fail to load.2. Minimize data entry.Whether it’s on a donation form or a newsletter sign-up box, try to minimize the amount of typing your visitors will have to do. It’s already a best practice on a desktop (they’ll be more likely to fill out your form or complete the action they’re trying to take), and it’s absolutely critical for mobile users, since typing in a lot of information can quickly become a drag on even the smartest of phones.3. Your copy must be short and sweet.Remember: online visitors don’t read, they skim. Reduce the amount of text you have on each page and break up longer blocks of text with headings. Use an easy-to-read font size and type. Choose shorter sentences and clear calls to action over long paragraphs.4. Focus on one high-quality image.Images can help quickly communicate a story or call to action, but make it your mission to focus on one high-quality photo rather than using multiple images on a page. More images will take longer to load and they won’t look good on a smaller screen.5. Remove the roadblocks.Website roadblocks can make your site virtually unusable on a mobile device. Reduce your dependence on Flash, JavaScript, popups or other animations for best results – most mobile devices can’t correctly display content in these formats. Swap them out in favor of static images and clear, compelling copy.6. Keep relevant content front and center.Don’t force mobile users to scroll across three columns and all four corners of your site to find what they’re looking for. Make it easy to access the key pages of your site by placing them prominently near the top and center of your page.7. Make links and buttons easy to use.Review your links and buttons: are they large enough to click on from small screens without zooming? Be sure to provide enough space between links or buttons to prevent a wayward thumb from clicking on something by accident.8. Keep it simple.A simple, clean design is a good idea for any site, whether it’s accessed on a desktop browser, tablet or smartphone. Embrace the use of white space, clear the clutter and narrow your visitor’s focus to one or two clear calls to action. This not only improves the usability of your website, but it will improve your conversion rates by removing unnecessary distractions.last_img read more

Help your corporate partners be brainiac cause marketers

first_imgimage via the SparkologistAs I’ve often written on this blog, human beings are inherently empathetic. Our brains are hardwired to relate to other people’s experiences. When we witness or imagine someone acting, our neurons fire the same way they would if we were undertaking the same action. That’s why your heart races when your favorite athlete soars toward the basket or why the sight of a mother struggling to save her child from floodwaters causes you pain. When we translate this empathy into helping another person, our brains have another reaction: We’re rewarded with happy feelings, thanks to a dopamine dose to our brain’s pleasure center.That’s powerful stuff for nonprofit marketers.You can read about how the science of giving relates to nonprofit marketing in Network for Good’s eBooks Homer Simpson for Nonprofits and Lisa Simpson for Nonprofits. And now I’ve translated these same learnings for companies looking to engage their customers through cause marketing programs. This new eGuide – The Brainiac’s Guide to Cause Marketing: How People’s Minds Really Work, and What That Means for Your Next Campaign – shows that if we get how people think, we can get them to do.While the findings are geared toward a corporate audience, the lessons still apply to those of us who work in nonprofit marketing. Plus this is a great resource to share with your corporate partners. You can demonstrate true value as a partner in helping companies deepen their engagement with customers through cause initiatives with your organization. The Brainiac’s Guide to Cause Marketing has lots of ideas to do just that.Download your FREE eGuide now!last_img read more

Why one jar is not enough

first_imgDuring Labor Day weekend, my husband and I were exploring the Virginia countryside, which included a visit to the Graffiti House. The Graffiti House was used as a field hospital during the Civil War and still houses fascinating graffiti from the soldiers of that time. The building is also the headquarters of the Brandy Station Foundation and serves as a museum and visitor’s center for the nearby Brandy Station Battlefield. While Helen, the volunteer guide, showed us around the main floor of the house, I noticed that instead of having just one central donation jar, there were other donation jars placed around the exhibits and in various rooms. The jars were located in areas where visitors would be the most engaged: in the library where a short film was shown, next to binders where history buffs could research individual names, and near the “Wall of Honor” where visitors could leave their own signatures. I found this to be a good source of inspiration we can all use as year-end fundraising season rapidly approaches. Whether you’re collecting donations through your online fundraising campaigns, at an event, or even with Costco-sized pickle jars, it’s essential to provide easy pathways to give at the point of inspiration. Enable donors to give when they are in the moment of feeling the impact of your work. Don’t assume that someone will be moved to donate and then go on a mad hunt to find a way to give you their money. Some ways to make this work…On your website: Don’t just plop a big, juicy donate button at the top of your website and call it a day. Do that, and then also add links to donate from your blog, success stories, and photo galleries. In your fundraising appeals: Pause for a breath in your next fundraising email and offer direct links to your donation page at strategic points in your story.At your fundraising events: Make it easy to sign up to be a recurring donor on the spot and offer mobile giving options for donors who are in a generous mood, but no longer carry a checkbook.How are you making it easy for donors to give at the moments they are inspired by your work?last_img read more

Gmail’s New Inbox: What to Say to Your Nonprofit’s Gmail Subscribers

first_imgThat should do the trick! If you’re a Constant Contact customer, we created a special template you can use as well.How to find the “New Gmail Tabs” template:Just log in to your account, create a new email, and type “Gmail” in the search box. You’ll then be able to select the “New Gmail Tabs” template. *Drag and drop [my/our] email into your Primary tab and click “yes” when Gmail asks if you’d like future messages from this email address to go to your Primary tab. As you may know, Gmail recently rolled out a newly designed inbox. If you’ve been using the new design, you also know your emails are now being sorted into three tabs – Primary, Social, and Promotions – with two additional tabs, Updates and Forums, available from the Configure inbox section of your Gmail Settings. As Constant Contact’s Content Developer, Ryan Pinkham helps small businesses and nonprofits recognize their full potential through marketing and social media. [I/We] hope this information helps. If you have any additional questions please let [me/us] know. You may also have noticed that [my/our] emails, maybe even this one, now appear in your Promotions or Updates tab. If you’d rather receive the emails [I/we] send in your Primary tab, it’s simple to tell Gmail where these emails should go. [Dear subscriber/first name], Thanks!center_img [Your name/organization name] Here’s how: That’s it! At this point, you’ve probably heard about Gmail’s new inbox. Although it’s still too early to tell what impact the new tabs will have on your nonprofit email marketing, you may be wondering if there’s anything you can do to be proactive with the Gmail subscribers on your list.The first thing you can do is to continue to send relevant, valuable content to your donors, supporters, volunteers, and everyone else who has signed up to receive emails from your organization. This is the content people will look for regardless of which tab Gmail sends it to.Next, you may consider sending an email to your Gmail subscribers showing them how to move your emails to the Primary tab.Here’s a sample email that you can modify to match the voice of your organization or copy and paste (just be sure to make changes where appropriate) and send to your Gmail subscribers. It explains the recent changes to Gmail’s inbox and what your customers should do to move your emails into their Primary tab if they’d rather get your emails there. Here’s the sample nonprofit email you can use. Just remember to change the bold sections appropriately for your situation before sending:Subject line: Did Gmail put this email where you want it? Aside from teaching your readers about Gmail’s new inbox, it has never been more important to offer relevant, helpful content that your supporters will thank you for. Here’s how to create a list of your Gmail subscribers:Go to the Contacts section of your Constant Contact account. Search for email addresses ending in “gmail.com” and save the search results as a new list which you can label “Gmail Subscribers.” That way you’ll be able to send this email to just your Gmail subscribers.last_img read more