Unfinished business brings Will Gozum back to UP

first_imgGlobe Business launches leading cloud-enabled and hardware-agnostic conferencing platform in PH For the complete collegiate sports coverage including scores, schedules and stories, visit Inquirer Varsity. Slow and steady hope for near-extinct Bangladesh tortoises “We all eye to make it to the Final Four before we get to what we all want: the championship.” Photo by Tristan Tamayo/ INQUIRER.netFor Will Gozum, University of the Philippines will always be his home.And a week after making his college commitment, the NCAA Season 93 Juniors MVP has experienced nothing but love in his homecoming to Diliman.ADVERTISEMENT PH billiards team upbeat about gold medal chances in SEA Games PLAY LIST 03:07PH billiards team upbeat about gold medal chances in SEA Games00:50Trending Articles00:50Trending Articles01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City 2 ‘newbie’ drug pushers fall in Lucena sting Typhoon Kammuri accelerates, gains strength en route to PH Read Next John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding Don’t miss out on the latest news and information. center_img NEXT BLOCK ASIA 2.0 introduces GURUS AWARDS to recognize and reward industry influencers AFP official booed out of forum Brace for potentially devastating typhoon approaching PH – NDRRMC LATEST STORIES “It warms the heart that they accepted me again,” he said in Filipino after spending the better part of the last two years with the Mapua Red Robins.Gozum reunites with former UPIS teammates Javi and Juan Gomez de Liaño as they all seek to complete an unfinished business they built from their days in UPIS.AdChoices广告inRead invented by TeadsFEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutREAD: NCAA jrs MVP Will Gozum commits to UP“Since high school, we’ve always talked about being champions together in college. That was always part of our plan,” the 18-year-old said, baring how big of a factor the Gomez de Liaño brothers had in his decision to join the Fighting Maroons. “Even when I was in Mapua, they were still watching me. Regardless if I had a good game or not, they always motivate me. They really were the reason why I returned to UP.”Gozum’s arrival further boosts the Fighting Maroons’ aspirations of finally making it to the Final Four for the first time since 1997.READ: Perasol not putting too much pressure on prized recruit GozumBut the 6-foot-6 slotman who is part of Gilas Pilipinas coach Chot Reyes’ “23-for-23” cadet list is tempering everyone’s expectations but vowed to follow coach Bo Perasol’s orders and work as hard as he can.“We’ll just do our roles. I’ll adjust with the help of our coaches and I know that I should improve my game everyday,” he said.ADVERTISEMENT MOST READ Marinero pounds Wangs-Letran for 1st back-to-back wins View commentslast_img read more

Is Your Online Marketing Strategy All Tweet and No Meat?

first_imgHow many times have you met somebody full of energy who gets you excited about something new — only to discover later that it was just a lot of talk and no action. All hat, no cattle .There’s a similar problem in social media: Marketers who are all tweet and no meat.At HubSpot we run into a lot of professional marketers and small business owners who are very excited about social media. They want 5,000 followers on Twitter, they want 10,000 fans on Facebook, and they want it all yesterday.Such enthusiasm is new, and it’s awesome. Just last summer, most marketers and small business owners still looked at social media as a playground for Kool-Aid drinking tech groupies.Now the  marketing ROI  of  inbound marketing  and social media is clear, and there’s a new problem: Many of the marketers and small business owners leaping into social media are forgetting the importance of other online marketing channels. This is a problem because social media works best in conjunction with a site that’s full of fresh content like  blog posts , white papers and videos.If your marketing strategy is just Twitter and Facebook — no longer-form content of your own — your company will end up a big-talking  cowboy without cattle . You’ll be making comments about everything, but substantive contributions to nothing.In pure business terms, there are two huge reasons social media needs to be mixed with original content: (1) To Drive People to Your Site — As a business, your goal is to drive leads and sales, which both happen on YourSite.com. In order to get people to YourSite.com, you have to make an investment in blogging,  content management  and  lead tracking  on that site. If your only investment is in Twitter or Facebook, the people you engage with there — no matter how much  they love you  — will never make it to YourSite.com to convert into leads and customers. (2) To Create an Archive With Long-Term SEO Value — If you’re only investing your time and resources in Facebook and Twitter, you’re not building any archive of persistent content. That’s a problem because your persistent content is what shows up in Google’s search results. Blog posts, white papers and videos posted on YourSite.com will get indexed by Google and drive people to become leads and customers for years. Posts on Twitter and Facebook don’t have nearly the same long-term search value.A marketers and salespeople, we’re prone to optimistic talk. But as we talk, we need to ask ourselves a key question: Is the talk accompanied by consistent value creation for our company?If you’re just doing social media, I think the answer is no. If that social media work is accompanied by content, I think the answer is yes.What do you think? How do you strike this balance?Photo:  Karyn  Webinar: Blogging for Business Originally published Mar 17, 2009 8:11:00 AM, updated February 01 2017 Topics: Want to learn more about publishing a blog on your business website? Download the free webinar to learn how to create a thriving inbound marketing blog.center_img Marketing Strategy Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Marketing Headlines of the Week: Know Yourself, Know Your Customer

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 3, 2009 11:30:00 AM, updated October 01 2019 My mom used to leave me notes and lists of chores right in my spot at the kitchen table, an easy drop for her on her way out in the morning. I couldn’t eat breakfast without moving it out of the way, making the lists hard to ignore.This should be the case with your company’s online presence — you need to be found in places where your target audience will naturally look for information. One of the keys to getting found online is to have a broad online presence, but targeted in the places that make sense for you and for your potential clients, which is a recurring lesson among this week’s top five news stories from InboundMarketing.com:1. How Broad is Your Footprint on the Web?Author: Bernie BorgesLesson: Spread and Diversify Your ContentWith millions of pages and more being created every day, it may seem impossible for your company to get found online. But according to Borges, broadening your online footprint is best accomplished by spreading and diversifying fresh content. As he says, “most marketers still think being found on the web means being found in a search engine either in an organic listing, or in a paid listing (PPC). This is a limited view of effective inbound marketing on the web.”Borges recently spoke to a prospective buyer who could not pinpoint where he had come across Borges, yet in the past week he had found his company’s website, blog and a podcast. Borges emphasizes that sellers who want to succeed in the coming decades need to have strong content across a variety of web platforms and engage with relevant communities.2. YouTube CTA Overlay Lets You Drive Users ElsewhereAuthor: Marketing VoxLesson: Use Multimedia Channels to Drive TrafficThis new feature on YouTube adds a call-to-action overlay to videos; advertisers can now redirect viewers to their site or product through links in this overlay. (Here’s an article that explains how to add the overlays.) Before, a viewer might have watched a video or commercial and then moved on to another clip, promptly forgetting any marketing messages. Now, an organization can bring the viewer to their site instantly.Non-profits such as charity:water have already benefited from this new feature. YouTube recently put a video supporting charity:water on its homepage, which resulted in $10,000 in donations for the organization in a single day.3. A Checklist to Choose Which Internet Marketing Channel is Right for Your BusinessAuthor: Rand FishkinLesson: Know Your Company & Your ResourcesIn his post, Fishkin addresses the following question: “If a client came to you with $1 million to invest in a single Internet marketing channel, which one would you choose?” Fishkin has put together a series of graphs and charts that show how a company could measure its budget, goals and available talent to determine which channel would have the highest ROI.So, before you can attempt to bring in more visitors to your site and convert more of these visitors to leads, it’s important to know your own capabilities, strengths and weaknesses. After taking these into account, you will have more insight to choose the internet marketing channel that will be the most effective for you.4. Strategic Blogging and Some Tactics to Nail ItAuthor: Chris BroganLesson: Go With What Works for YouThis post by Brogan discusses various strategies to take with blogging for business to get back that ROI. Brogan emphasizes that a strategy does not have to be set in stone, it should be malleable, aligning with your company’s current needs and goals. There are many different ways to use a blog to accomplish a goal — from how-to posts to posts that spotlight a customer or a case study. Figure out your goals first, and then choose the best strategy for you.5. 7 Tips on how B2B marketers can leverage social mediaAuthor: Brian CarrollLesson: You Have to Give to GetThe lesson here reflects a basic principle of good inbound marketing. Carroll’s tips reiterate the teaching that you cannot expect to get visitors, leads, comments, customers, retweets, or whatever it may be, unless you give valuable content by sharing blog posts, e-books, whitepapers, presentations, webinars with people who are interested in that information.Using social media is an easy way to share content, absorb others’ content, to be helpful and to receive help from others. Establishing yourself as a trusted source in your industry can be accomplished through the continued use of social networks, but only if you are willing to listen and share.Photo: SewPixie .: actually sewing :. Webinar: How to Sell Social Media to Your Boss Social media guru Chris Brogan explains how to demonstrate the value of social media marketing. Download the free webinar to learn how to get your company started with social media.last_img read more

ReTweet This to Win One of 3 Apple iPad Tablets from @HubSpot

first_img Yep, that’s right, 3 of the nicest Apple tablets that get announced today will be given out to 3 random people who ReTweet this post, using the ReTweet button below. Update: this contest is closed and we will be annoucing winners starting Monday. Originally published Jan 27, 2010 12:57:00 PM, updated March 21 2013 We also love you guys, our customers, and our fans, so to celebrate not only the release of what is sure to be an amazing computer, but also how awesome you all are, we’re going to give away 3. Who doesn’t love sexy gadgets? And perhaps the most anticipated new one since the iPhone is the Apple tablet, to be announced today. Sound good? Well, get Tweeting! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Improve Search Rankings with Effective Link Building

first_img . Here’s an example of how you can do research to work out link strategy using HubSpot. how to go about building links – directories, networking and creating remarkable content that people will link to – you may not know what sites to target for inbound links. SEOMoz’s LinkScape First, A Quick Refresher on Inbound Links Originally published Nov 30, 2010 8:00:00 AM, updated October 20 2016 That little “spying” activity gave us a lot of insight into how the concrete business is doing and where there might be some opportunities to seek additional inbound links. Next steps would be to do a little research about each interesting source of links and determine what they want for a link.  Links that you don’t have to share. Third, What Do You Do With That Research? Or, is it a business that you may already be networking with and you can find out if there are any opportunities to share content or promotions to help each other out with relevant links.  Search engines give a page only a certain amount of credibility. This credibility or “link juice” is split up among the links coming from that page.  That means you get a lot more value from an inbound link that is a story just about your products or services than an inbound link that lists you as one of ten hyperlinked companies. Links with relevant text descriptions.  and In this example, you see the inbound links for a concrete countertop company. 67 total links with an average of a “low” link grade.  Logically, you should start with what and who you know. Make a short list of trade publications, blogs and contacts in your network who might be good candidates. Now, don’t stop there. Links from high authority sites.  Link Building Now that you know what you are looking for in an attractive inbound link, you need to figure out WHO you’d like to link to your site. That means some combination of industry relevance, high authority and the ease with which you can get in touch to share content that is link-worthy. Wow, comparatively speaking, our concrete countertop guy is doing great – he has a lot more links (60+ vs. 10). But maybe there are still some ideas for him here. Looks like the Better Business Bureau link could be of value, as could concreteideas.com and thebluebook.com which look like listing services. Add these to the list to investigate. integrated marketing software Let’s check out the competition to find out. Here’s another local competitor.  Next, let’s pick a more ambitious competitor. Looking at someone in the concrete business that has national exposure, we can see what Cheng Concrete Exchange is up to. Turns out there are a few tools on the market to help you even further. Tools like Search engines recognize which words are hyperlinked and give value to those words. Therefore, if someone hyperlinks to your golf school and they hyperlink the text “the program” instead of “golf academy,” you are missing out and you should politely ask the linker if they wouldn’t mind shifting the link to the more SEO-friendly text. Most of the time they are happy to help. Second, How Do You Research Inbound Links? both provide this functionality. HubSpot also provides link research tools as a part of our If you’ve read a bit about search engine optimization (SEO), then you know that attracting lots of high quality inbound links is one of the most effective ways to build authority and improve your rank online. Even if you know An inbound link is a hyperlink on someone else’s web site that includes the URL for a page on your domain. Inbound links vary in quality and usefulness based on the originating site’s own authority, how many other links originate from that page and the actual text that is hyperlinked. What you want most are: Prioritize that list and start working away at it one link at a time.  You’ll find that online authority and the resulting search results improve over time and the best benefit – the more people find you, the more they link to you, creating a virtuous cycle of link building that will be really hard for your competition to beat! Is it a member directory that you pay for?  Is it a content centric site that might let you post a guest article?  Topics: Yahoo Site Explorer Wow. They are a national outfit and it shows – they have hundreds of inbound links, many of high quality. This is a treasure trove of link opportunities to research further, looking for either personal connections or maybe sites that love to link to award-winning products, great content or customer stories. What does that really mean? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Getting a link from the New York Times has much more value than a link from my personal blog. Just like a personal introduction from your dearest friend has more value than an introduction from a distant acquaintance.last_img read more

3 On-Page SEO Mistakes and Tips for Franchisees

first_img 1. Create an Optimized Page Title on-page search engine optimization (SEO) best practices . Failing to do so is a simple yet costly mistake that many websites make. Making this mistake, especially if most of your business comes from a local geographic radius, means you are instead competing for keywords that are much more difficult to rank for because of the increased competition around these more broad-based keywords. Originally published Aug 10, 2011 8:01:00 PM, updated October 20 2016 competing against other local businesses Each individual page of your website offers an opportunity for you to Many local franchisee websites fail to optimize their page titles around for your franchise. . Here are three on-page SEO tips for franchisees to help get found by more people looking for their products and services.  improving your on-page SEO What should franchisees do? As a franchisee, how does your website’s on-page SEO stack up? If you’re making any of these three mistakes, it might make sense to spend some more time 2. Optimize Your Page Titles Around Geographically Specific Keywords To see this in action, perform a Google search for “George Washington.” Notice that the first result that pops up is the Wikipedia page where the based on its authority from inbound links, which is another contributing factor that helps this page rank so well in search engines. If your page title reads “Home” or “X Company,” we suggest changing it to something that contains your top one or two keywords. For example, imagine that you own a leather furniture store in Jacksonville. The page title on the home page of your website should not be “Rick’s Furniture Store” unless that’s what you want to get found for. Rather, your page title should be something like “Leather Furniture Store Jacksonville | Leather Sofas Jacksonville” because those are likely keywords that searchers who have never heard of Rick’s Furniture Store will be typing into search engines. For example, a Google keyword search for “leather furniture” shows 18.8 million website pages in the Google index. A Google search for the keyword “leather furniture Jacksonville” instead has only has 299K website pages indexed in Google. This means there is a lot less competition, and therefore, it is a lot less difficult to rank organically for “leather furniture Jacksonville” compared to plain old “leather furniture.” In other words, instead of competing with everyone in the country who is vying for that general keyword, you are only Your page title or title tag is the most important piece of real estate on your website. Why? The page title is the first thing search engines read when crawling your site. Page titles are crucial because they tell search engines what you want to get found for. Many franchisee websites experience difficulty getting found by prospects in organic search because they haven’t optimized their page title with the What should franchisees do? On-page SEO . geographically-focused keywordscenter_img rank for a new keyword in search engines for specific keywords you want to target. Make sure you weave that keyword into as many on-page SEO ranking factors as you can without sacrificing readability for your site visitors. Take the time to Many franchisees either do not have a website or do not have access to their website to make geographically-focused SEO improvements. First, if you do not have a website for your locally owned and operated franchise, we recommend getting one set up ASAP! 3. Use Each Web Page as an Opportunity to Rank for a New Keyword most important on-page SEO elements Another common mistake is setting your company name as your page title. Making sure you are not making these two simple — yet powerful — mistakes will go a long way toward helping Second, it’s also important that your website has an easy-to-use CMS, or content management system. A CMS will allow you to easily update and edit your website when necessary instead of paying a webmaster $100 or more each time you need to make an update. Topics: appropriate keywords carefully search engine optimize each page on your website in your geographic area. . In fact, a common mistake many companies make is having a generic page title that reads “Home.” Having “Home” as your page title tells search engines that you want to get found each time a searcher types in “Home.” Not ideal. improve on-page SEO off-page SEO What should franchisees do? In the United States, the franchise industry accounts for almost 40% of all retail sales. Unfortunately, many franchise companies with large networks of franchisees spread throughout the country are not taking advantage of . Your search engine rankings will thank you. (page title, URL, H1 tag, alt text) are all optimized around the keyword “George Washington.” This is not an accident. One of the reasons Google has indexed this page as the most relevant and authoritative website on “George Washington” is because its on-page SEO structure is perfectly optimized. Wikipedia also has strong Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Baby, It’s Cold Outside: A Puppet’s Holiday Duet #HoHoHubSpot

first_imgBaby, It’s Cold Without Inbound MarketingRebecca: I really can’t stayUnicorn: But baby, it’s cold outside
Rebecca: I’ve got to go awayUnicorn: But baby, it’s cold outside
Rebecca: This evening has been …Unicorn: You need inbound marketing
Rebecca: … So very niceUnicorn: I’ll make your website optimized
Rebecca: My mother will start to worryUnicorn: Beautiful, what’s your hurryRebecca: My father will be pacing the floorUnicorn: Let’s go write one blog post more
Rebecca: So really I’d better scurryUnicorn: But my mane is soft and furry
Rebecca: Well maybe just a half a drink more Unicorn: Let’s check our lead gen while I pour 

Rebecca: The neighbors might thinkUnicorn: Baby, it’s bad out there
Rebecca: Say, what’s in this drinkUnicorn: Cold calls and ads out there
Rebecca: I wish I knew howUnicorn: To check your analytics now
Rebecca: To break this spellUnicorn: Your conversion rates, they sure look swell
Rebecca: I ought to say no, no, no, sirUnicorn: But our bounce rate is getting much lower.Rebecca: At least I’m gonna say that I tried Unicorn: Our marketing is giving me pride
Rebecca: I really can’t stayUnicorn: Baby, don’t hold out
Together: Baby, it’s cold outside Holiday Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:center_img Hu, the HubSpot Unicorn, is known for many things. First and foremost, he is known for his constant need to get his mouth washed out with a bar of soap. But more importantly, he is known for his ‘coming to light’ moment this holiday season, finally stopping the spread of those awful marketing myths and embracing inbound marketing.What most people don’t know is that Hu is also an amazing singer. How else do you think he gets all the ladies? So to celebrate the season, Hu and HubSpot’s very own Rebecca Corliss decided to duet an updated holiday classic in order to spread marketing and holiday cheer. The lyrics are listed below the video so don’t hesitate to sing along! Happy Holidays from HubSpot and the HubSpot Unicorn!  Originally published Dec 12, 2011 9:00:00 AM, updated October 20 2016last_img read more

Want to Dominate Organic Search? How Blogging Can Help

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Dec 17, 2013 8:00:00 AM, updated February 01 2017 Blog Optimization Topics: We always hear that blogging is important for our search engine rankings. But like … why?It’s one of those things that we often just assume people know, but you know what they say about assuming.Since we haven’t explained the connection between blogging and SEO in-depth for a long time, we figured it’s high time we get to it. So, this post is going to explain how you can use business blogging to improve your SEO, and perhaps show you connections you didn’t realize existed between the two disciplines. If you nail all of the stuff on this list, your SEO will thank you!How to Improve Your SEO With Your Business Blog1) Blog.Wait, what?I know, it seems obvious, but just … blogging … is one of the easiest ways to improve your organic search performance. Why? Because every time you write a new blog post, you create a new URL for your site — and every new URL is a new opportunity for your website to be ranked in search.Now think about it. How many other parts of your website give you the opportunity to create a new page that discusses important terms for which you’d like your business to rank on an ongoing and perpetual basis? Not that many. (How many times can you really update your About page, you know? And how many different About pages could you conceivably make, anyway?)If this seems basic, forgive me — but it’s one of those things that’s so obvious it bears shouting from the rooftops. Blogging provides endless opportunities for your website to rank in search for content your persona cares about. Don’t underestimate how powerful that is.2) Create unique content.Now that you’ve bought into the connection between blogging and SEO, let’s talk about how not to screw it up. The first rule of thumb is to make sure the content you are creating cannot be found on other blogs — your own included. This is commonly referred to as “duplicate content,” and search engines don’t like it.Sure, you will probably end up writing about the same topic from time to time, but writing about the same topic from a different perspective is very different from duplicate content — and actually very important for a well-rounded blog. Why? Because examining important topics from multiple angles allows you to naturally target a variety long tail search terms. Most topics are pretty multi-faceted, and the questions people have will run the gamut. The more unique ways you can address a subject matter, the more likely it is you’ll bring in some highly targeted search traffic — and increase the overall value of your site in the process.3) Optimize your blog posts for topics … and keywords.That ellipsis will make sense in a minute.When writing blog posts, it’s important to use keywords that you want to rank for, especially in your page titles, headlines, and body content. I won’t deny that, and you absolutely should optimize your on-page content for important keywords.However, you’ll get way more SEO bang for your blogging buck if you focus more on choosing good topics. Why? Because topics are reader-oriented; keywords, on the other hand, are search engine-oriented. And you know what? Search engines are in the business of serving readers … so by extension, they’re in the business of promoting the websites that serve readers best. That means the websites that are writing topics that readers want to learn more about are the ones that win — not the ones trying to write around keywords. Google has even gone so far as to update their search algorithm to better align with topics, not keywords.In reality, if you think about reader-friendly topics, you’ll probably be naturally optimizing for keywords, anyway. So think of great blog posts that readers would want to … you know … read … and better search rankings will likely follow due to that natural keyword optimization.4) Include authorship information.Have you ever searched for a topic and seen blog posts appear with an image like this? This is what happens when you utilize Google+ Authorship. Essentially, it makes it easier for the search engines to find the author tag (rel=”author”) and attribute the content to an individual thought leader. Posts that include this authorship information often benefit from better clickthrough rates, too — probably because a pretty picture is impossible to resist. ;-)Oh, I guess that whole social proof thing — seeing how many people are in an author’s Google+ circles — might have something to do with it, too.5) Design a blog with a fantastic reader experience.Believe it or not, search engine algorithms can actually detect if a blog provides a good user experience — and they factor it into their decision to surface content in the SERPs. And it makes sense; search engines are in the business of surfacing the content that’ll make their customers the happiest. Why wouldn’t they want a top-notch reader experience for the blog content they choose to surface?Being able to navigate around a page, find the blog posts you’re looking for, and even utilize the tagging feature to search for other similar articles are all extremely important for a positive user experience on a blog. Let’s take a look at TemboStatus’ blog as an example:Their design is incredibly simple to digest: You can immediately identify the title, author, and publish date, and on the right you can search for posts by topic or month. You can even click the topic tag directly on the post to bring you to other similar topics. This blog is a prime example of phenomenal user experience because it’s easy to use and designed to be visually appealing.Note: Search engines also value quick load times — especially on slower connections like mobile. This should be considered an integral part of your blog’s user experience if you really want to knock your SEO out of the park.6) Make sure your blog is responsive.According to Google, 79% of users who don’t like what they find on a mobile site will actually go look for the information they need on another site. How do you prevent that kind of bounce? The kind of bounce that signals to Google that your content ain’t so hot? Well, responsive design is a huge part of it.Responsive design, if you’re unfamiliar with the term, means that your website is built so that it will conform to whichever device you’re viewing it from. So if you check out this blog post on your mobile phone, it’ll look different than it looks on this desktop — the content “responds” properly to the device on which it’s being viewed.People are using their mobile devices more than ever to browse the internet. But if your blog isn’t responsive to mobile and tablet devices, readers are more likely to find the same or similar information elsewhere. Check out our free Device Lab if you’re unsure whether your website is responsive.7) Build your site to be shared through social networks.We’ve been talking about search engines as businesses — their product is quality search engine results, and their customer is … all of us. What’s one way they can ensure the content they surface is community approved?By asking us all to vote on the best content.That’s exactly where social sharing of content comes into play. You’ve probably heard that your blog should have social sharing buttons on it, but you might not have known why. If a lot of people share your blog content on social media, it’s a pretty good sign to search engine bots that it’s a quality piece of content, and they won’t look stupid for surfacing it.And hey, remember what we said about responsive design? By putting social sharing buttons on your responsive site, it will be easy for your visitors to share your content on multiple devices. After all, you don’t want to lose potential shares of your content just because someone is looking at it on mobile, right? Right.What other opportunities are there to improve your SEO through blogging? Share your expertise in the comments.last_img read more

How Use Storytelling to Cut Through the B2B Content Clutter [Infographic]

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 8, 2014 2:00:00 PM, updated February 01 2017 Storytelling Topics:center_img The internet is a busy, busy place. Every day people all over the world are publishing more and more content — and somehow you’ve got to make your content stand out from it the rest.Luckily, there are lots of ways you can try to get noticed online. Maybe you decide to game the system with Upworthy-style headlines. Or maybe you offer search-engine friendly content. Or maybe you develop a passionate, engaged community that shares all of your content like crazy. Or maybe, you tell great stories that make people come back again and again and again. If you decide to do that last option — tell great stories — and need some help getting started, check out the infographic below by LookBookHQ and Beutler Ink. Keep reading to discover some compelling stats about how people consume content online, and get some tips for using storytelling to make your content stand out.How Use Storytelling to Cut Through the B2B Content Clutter Save Save5 Tweetable Takeaways”79% of people scan the web instead of reading word by word.”  “Professionals spend 51% of their time managing information instead of acting on it.”  “Every 60 seconds, 700,000 Google searches are performed, 60 hours of video are uploaded to YouTube, and 168 million emails are sent.”  “Blog posts with videos are linked to 3X more than text-only posts.”   “90% of surveyed professionals admit to having thrown away information without reading it.”  How do you use storytelling in your marketing? Share your experience with us in the comments. last_img read more

From Steve Jobs to Jay Z: 6 Successful People Who Dropped Out of School (And Why)

first_img“Never let schooling interfere with the tech startup you’re running out of your dorm room.” – Mark TwainAdmittedly I may have taken a few artistic liberties with the Mark Twain quote above, but the underlying sentiment remains: When it comes to learning — to amassing the knowledge you need to be successful in life — formal education isn’t always the best option.In a study of over 39 companies with $1 billion valuations or higher, eight of them boasted co-founders who had dropped out of college. Not to mention, three of the top five companies were run by college dropouts.Of course, there’s no ignoring the evidence to the contrary: The overwhelming majority of billion-dollar companies were founded by people who not only earned college degrees, but who earned them from selective schools. So the point of this post, to be clear, isn’t to convince folks to drop out of school. It’s simply to highlight some of the exceptional cases where taking a less traditional route ended up paying off big.6 Famous Business People Who Dropped Out of School1) Bill Gates(Source: ITPro)Bill Gates applied to just three colleges after graduating from high school: Harvard, Princeton, and Yale. He was accepted to all three.In the end, it was Harvard’s campus that Gates chose to stroll onto in the fall of 1973. But within a couple years, earning a degree from one of the most prestigious universities in the world would take a back seat to another opportunity: Creating a programming language (Altair BASIC) for one of the world’s first personal computers, the Altair 8800.Originally working out of his Harvard dorm room, Gates would formalize his partnership with long-time friend Paul Allen in 1975 under the banner “Micro-soft.” The two then set up shop in Albuquerque, New Mexico, which was where their first customer — Micro Instrumentation and Telemetry Systems (MITS), maker of the Altair 8800 — was located. And while Gates did initially try to balance academics with business, and would travel back to Harvard to take classes, the business inevitably started taking up more and more of his time. (He was a CEO, after all.) So Gates made the decision to drop out of school for good.Today, Gates has an estimated net worth of $77.6 billion. And you might be surprised to learn that he also has a Harvard degree: Gates received an honorary doctorate from the school in 2007.Are you a startup? See if you qualify for up to 90% off HubSpot software.2) Steve Jobs(Source: 9to5Mac)Unlike Bill Gates, who dropped out of college so he could run a company, Steve Jobs dropped out of college so he could … well … go to college. Allow me to explain.Having found the required classes on his schedule too boring to bear, Jobs dropped out of Reed College just six months into his freshman year so he could drop in on the classes that he was actually interested in — like Shakespeare, dance, and calligraphy. That calligraphy course, as Jobs would later call in a 2005 Stanford commencement speech, helped inspire him to incorporate multiple typefaces into the Macintosh.I learned about serif and sans serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great … None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac.”In that same speech, Jobs mentioned another reason why he dropped out of college: He felt bad for spending his parents’ money on an education that he didn’t really see the value in.I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK.And when you consider that Jobs went on to create what is now (at the time of this writing) the most valuable brand in the world, I think it’s safe to say it all worked out OK.To start scaling your startup, download this free Startup Marketing Blueprint today.3) Oprah Winfrey(Source: K92.7)Three years after Steve Jobs gave Stanford’s commencement speech, another college-dropout-turned-billionaire would take the stage: Oprah Winfrey.In her speech to the graduating class of 2008, the Queen of Talk recalled how she started working in TV at the age of 19 while she was a sophomore at Tennessee State University. “I was the only television anchor person that had an 11 o’clock curfew doing the 10 o’clock news,” she commented, before continuing, “Seriously, my dad was like, ‘Well, that news is over at 10:30. Be home by 11.'”By the time her senior year rolled around, Winfrey’s TV career was looking promising. So promising, in fact, that instead of sticking around to complete the one credit she needed to graduate, Oprah dropped out of college. A year later, at the age of 22, Winfrey was co-anchoring the 6 o’clock news in Baltimore.Needless to stay, Winfrey’s decision to drop out paid off big. Today, her net worth is estimated at $3.1 billion. But there was one person in Winfrey’s life who could never come to terms with her not finishing college: Her father. As Winfrey recalled in the Stanford speech …He’d say, ‘Oprah Gail’ — that’s my middle name — ‘I don’t know what you’re gonna do without that degree.’ And I’d say, ‘But, Dad, I have my own television show.’ And he’d say, ‘Well, I still don’t know what you’re going to do without that degree.’ And I’d say, ‘But, Dad, now I’m a talk show host.’ He’d say, ‘I don’t know how you’re going to get another job without that degree.'”In then end, Winfrey’s dad would prove to be the winner of that argument. In 1987, Winfrey went back to Tennessee State University and completed her degree.4) Mark Zuckerberg(Source: PR News)Mark Zuckerberg holds an interesting spot on this list, as he’s one of the few college dropout success stories who actually planned on going back to school. In a talk he gave back in 2012, the Facebook co-founder and CEO recalled how he had been upfront with investor Peter Thiel about not wanting to drop out of Harvard.Thiel didn’t believe him. In fact, Zuckerberg’s own family didn’t believe him — they all thought he would drop out. As Zuckerberg commented during that same talk back in 2012:My life is a long history of people thinking I would drop out of school long before I did.”For Zuckerberg, at least in the early days, Facebook was just a hobby. Whereas Gates knew he was onto something big (e.g., consumer software) when he started running Microsoft out of his Harvard dorm room, Zuckerberg was a bit more skeptical when he launched the first iteration of Facebook. He even had a back up plan if this “hobby” didn’t work out: He’d go work for Microsoft.Of course, as Facebook began growing like wildfire, becoming one of the top 10 most-trafficked site on the internet within a year and a half of its launch, Zuckerberg inevitably realized that this side project of his had some serious potential. So in the fall of 2005, Zuckerberg left Harvard to focus on Facebook full-time.He’d return to Harvard a year later … to recruit engineers.5) Jay Z(Source: EW)While Jay Z is perhaps best known as a rapper, he’s also an accomplished entrepreneur. From founding his own record label (Roc-A-Fella) and talent agency (Roc Nation), to launching a clothing line (Rocawear), to re-launching a music streaming service (Tidal), Jay Z a.k.a. Shawn Carter has a diverse business portfolio.Something else you might not have known about Jay Z: He never finished high school. The Brooklyn native dropped out to focus on his job at the time … dealing drugs. As Jay Z recalled in a 2013 interview, drug dealing ended up teaching him some valuable business skills, like budgeting. But at the same time, he always knew it wasn’t a viable path forward:At some point, you have to have an exit strategy, because your window is very small. You’re going to get locked up or you’re going to die.”Fortunately for Jay Z, he had an exit strategy: Music. As of 2015, his estimated net worth is $550 million.6) Lady Gaga(Source: The Mirror)I know, know … another music example. But trust me, Lady Gaga is more than just a performer: she’s a business unto herself. (I mean, there’s a Harvard Business School case study on her, for paparazzi’s sake.)Born Stefani Germanotta, Lady Gaga attended New York University’s prestigious Tisch School of the Arts after graduating from high school. But during her sophomore year, she decided to drop out to focus more on her fledgling music career — a decision that would end up paying off in a big way.In addition to earning millions through selling and performing her music, Lady Gaga has been able to cash in through numerous brand partnerships and tie-ins. For example, she’s teamed up with Versace, Virgin Mobile, and even Starbucks for promotional campaigns.Today, Lady Gaga’s net worth is estimated at $225 million.Know of any other successful dropouts who should be on this list? Tell us in the comments section below.  Topics: Originally published Apr 5, 2016 7:00:00 AM, updated July 28 2017 Entrepreneurship Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Juve’s Matuidi claims racist abuse

first_imgJuventus Matuidi claims racist abuse in Juventus win over Cagliari Joe Wright 17:32 1/7/18 FacebookTwitterRedditcopy blaise matuidi - cropped Getty Images Juventus Cagliari v Juventus Cagliari Serie A The France international hit out at “weak people” who “intimidate with hate” after claiming he endured racist taunts Juventus midfielder Blaise Matuidi says he was the victim of racist abuse during his side’s 1-0 victory over Cagliari on Saturday.The France international revealed in a post on his official Facebook page that he was the subject of racist taunts by unspecified individuals.”Today I experienced racism during the match,” he wrote. “Weak people try to intimidate with hate. I am not a hater and can only be sorry for those who set bad examples. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player “Football is a way to spread equality, passion and inspiration and this is what I am here for. Peace.”It is reported that the specific incident occurred shortly before half-time, when a furious Matuidi was seen looking towards the stands at the Sardegna Arena.It is the second time Matuidi has endured such abuse in the last 10 days.Verona were hit with a €20,000 fine and a partial stadium ban, suspended for a year, for racist chants by their fans towards Matuidi in Juve’s 3-1 win on December 30.The champions, whose 1-0 win on Saturday came courtesy of Federico Bernardeschi’s second-half goal, are a point behind leaders Napoli in the Serie A standings.The accusations have been levelled days after the English FA opened an investigation into alleged racist abuse of Everton defender Mason Holgate by Liverpool’s Roberto Firmino.last_img read more

Mercedes XClass pickup might be ready to kick the bucket report says

first_img 2018 Mercedes-Benz X-Class puts some fancy trim on your cowboy boots 2020 Volvo XC60 T8 Polestar Engineered first drive: Almost Super Trouper Enlarge ImageGood night, sweet prince, we hardly knew ye. Mercedes-Benz If you live in the US and don’t pay particularly close attention to car and truck models that aren’t sold here, you could easily be forgiven for not knowing that Mercedes-Benz makes a pickup truck. It’s called the X-Class, and it’s actually pretty cool.Unfortunately, it may not be long for this world if a report published Tuesday by Automotive News Europe is to be believed. The reason for the possible demise of the X-Class is the current worldwide sales slump for new vehicles. The X-Class, being kind of a niche product — and a badge-engineered one at that — is an easy target for cost savings. Yep, we said badge-engineered. The X-Class is based on a Nissan pickup (that we also don’t get in the US) called the Navara. Obviously, Mercedes being what it is, it changes a ton of stuff, so it’s not quite as bad as say, Volkswagen rebadging a Grand Caravan as the Routan.In any case, the X-Class (which has been around since 2017) hasn’t exactly been flying off of dealer lots. Automotive News Europe pegs the global sales for the model at just 16,700 units. By comparison, Mercedes shifted around 15,000 S-Class models in 2018 in the US alone.When you consider that the S-Class costs more than twice as much as an X-Class (based on German market prices) and sedan sales are in the proverbial terlet here, the model’s discontinuation starts to make some real sense.Now, we’ll shed no tears for the X-Class if and when it goes away, but we do like the idea of a Mercedes pickup. We just need to convince the folks back in Stuttgart to do some really wild stuff like make a Jeep Gladiatoresque version of the G-wagen and sell it in America. 0 Share your voice 48 Photos Mercedes-Benz Nissan 2019 Nissan Pathfinder Rock Creek Edition first drive: Its roots are showing Tags 2020 Kia Soul review: Well-rounded box 8:42 Now playing: Watch this: Trucks Car Industry Post a comment 2019 Mercedes-AMG GT53 4-door: A fancy-pants muscle car Mercedes-Benz More From Roadshowlast_img read more

Trump may order temporary ban on refugees

first_imgDonald Trump. Photo: AFPPresident Donald Trump is expected to sign executive orders starting on Wednesday that include a temporary ban on most refugees and a suspension of visas for citizens of Syria and six other Middle Eastern and African countries, according to several congressional aides and immigration experts briefed on the matter.Trump, who tweeted on Tuesday night that a “big day” was planned on national security on Wednesday, is expected to order a multi-month ban on allowing refugees into the United States except for religious minorities escaping persecution, until more aggressive vetting is in place.Another order will block visas being issued to anyone from Syria, Iraq, Iran, Libya, Somalia, Sudan and Yemen, said the aides and experts, who asked not to be identified.In his tweet late on Tuesday, Trump said: “Big day planned on NATIONAL SECURITY tomorrow. Among many other things, we will build the wall!”The border security measures likely include directing the construction of a border wall with Mexico and other actions to reduce the number of illegal immigrants living inside the United States.The sources have said the first of the orders will be signed on Wednesday. With Trump considering measures to tighten border security, he could turn his attention to the refugee issue later this week.Stephen Legomsky, who was chief counsel at US Citizenship and Immigration Services in the Obama administration, said the president had the authority to limit refugee admissions and the issuance of visas to specific countries if the administration determined it was in the public’s interest.“From a legal standpoint, it would be exactly within his legal rights,” said Legomsky, a professor at Washington University School of Law in St Louis. “But from a policy standpoint, it would be terrible idea because there is such an urgent humanitarian need right now for refugees.”The Republican president, who took office last Friday, was expected to sign the first of the orders at the Department of Homeland Security, whose responsibilities include immigration and border security.On the campaign trail, Trump initially proposed a temporary ban on Muslims entering the United States, which he said would protect Americans from jihadist attacks.Both Trump and his nominee for attorney general, US Senator Jeff Sessions, have since said they would focus the restrictions on countries whose migrants could pose a threat, rather than placing a ban on people who follow a specific religion.Many Trump supporters decried former president Barack Obama’s decision to increase the number of Syrian refugees admitted to the United States over fears that those fleeing the country’s civil war would carry out attacks.Legal Challenges PossibleDetractors could launch legal challenges to the moves if all the countries subject to the ban are Muslim-majority nations, said immigration expert Hiroshi Motomura at UCLA School of Law. Legal arguments could claim the executive orders discriminate against a particular religion, which would be unconstitutional, he said.”His comments during the campaign and a number of people on his team focused very much on religion as the target,” Motomura said.To block entry from the designated countries, Trump is likely to instruct the State Department to stop issuing visas to people from those nations, according to sources familiar with the visa process. He could also instruct US Customs and Border Protection to stop any current visa holders from those countries from entering the United States.White House spokesman Sean Spicer said on Tuesday that the State and Homeland Security Departments would work on the vetting process once Trump’s nominee to head the State Department, Rex Tillerson, is installed.Other measures may include directing all agencies to finish work on a biometric identification system for non-citizens entering and exiting the United States and a crackdown on immigrants fraudulently receiving government benefits, according to the congressional aides and immigration experts.To restrict illegal immigration, Trump has promised to build a wall on the US-Mexico border and to deport illegal migrants living inside the United States.Trump is also expected to take part in a ceremony installing his new secretary of homeland security, retired Marine General John Kelly, on Wednesday.last_img read more

Time is Now for Md Second Chance Act

first_imgDel. Jill P. Carter (D) and Sen. Christopher Shank (R) . (Courtesy Photos)The Maryland General Assembly is on the precipice of passing stronger shielding protections for persons with misdemeanor criminal records. Sen. Christopher Shank (R) and Del. Jill P. Carter (D) shared this news with an audience during a recent forum on shielding and expungement protections.At the forum, “How Long Is Too Long,” held at the University of Baltimore School of Law on Jan. 12, a panel of experts, including Shank and Carter, discussed the pros and cons of shielding and expungement protections for persons with criminal convictions. Shielding laws hide past criminal convictions from persons conducting background checks, while expungement wipes the convictions from their record.The Maryland Second Chance Act, which would shield certain misdemeanor criminal convictions from background checks after a specified period, comes before the legislature this session. Shank and Carter expressed optimism about its passage in the 2015 General Assembly.Marc Mauer, executive director of the Sentencing Project, spoke at the forum about the consequences of a criminal conviction that go beyond any court ordered sentence. “When the judge says, ‘I’m sentencing you to do five years in prison,’ he or she doesn’t say that I’m going to limit your right to receive public benefits, or live in public housing, or your right to vote for periods of time, or anything like that. Nobody in the courtroom talks about that, but that in fact is what’s happening,” Mauer said.Mauer called these consequences a “life-long sentence,” and noted that communities of color and the poor are disproportionately affected.Shank said, explaining his support for the Second Chance Act, we have to rethink our approaches to criminal justice, citing high costs to the state with limited results. “We spend over a billion dollars a year [on corrections in Maryland]. That is a lot of money. That is more money than we spend on higher education in this state, it’s crowding out a lot of other spending, and our recidivism rate is still hovering around 40 to 45 percent in this state. So if I am true to my [fiscal conservative] principles . . . I would say that continuing to spend a billion dollars and then seeing this rate of recidivism means that we should be doing some things a little bit differently,” Shank said.Shank said a study showed that the risk a convicted person will commit certain crimes again matches the risk of the general population after a certain amount of time. He said this information drives his support for shielding protections for those crimes after an allotted period.Carter said while the General Assembly prides itself for being a progressive institution, it has not been progressive on criminal justice matters. This is why she believes it is important to support an incremental change – like the one the Second Chance Act represents – when one might prefer a bill, for example, that did not require a waiting period before records eligible for shielding or expungement.“We’re talking about a legislature that still has not allowed persons to expunge non-convictions [arrests not resulting in convictions]. Given that, I think we have to push forward very forcefully, but I think we have to consider some kind of a wait-period. I know how far we have been from expanding expungement and how difficult it’s been to even get [the Second Chance Act] passed, which [shields] minor, misdemeanor convictions, of little to no consequence that really probably shouldn’t be convictions that bar people from opportunities anyway,” said Carter.last_img read more