Paralysed teen released from hospital

first_imgAnnandale accident…family offered $3M to settle caseOne month after being struck by a speeding minibus along the Annandale Public Road, East Coast Demerara (ECD), 16-year-old Reaz Shaw of Lot 35 Annandale Public Road, ECD is paralysed from the waist down. This was confirmed by the teen’s father Yacoob Shaw, who spoke with Guyana Times on Saturday.Shaw, a security guard attached to the Agriculture Ministry stated that his son was discharged from the Georgetown Public Hospital on Friday but there has been no signs of improvement in his son’s condition ever since the accident.“Right now he can’t do nothing, he can’t talk, can’t walk, can’t eat, we does gah feed he with a tube. He could only use liquids like soup and juice and suh,” the father stated.Shaw, told this publication that even though it’s been a difficult task financially for the family to take care of the teen they are just hoping and praying for the best at this time.Further the man explained that while his son was still hospitalised, relatives of the minibus driver, who hit him down visited them and offered a sum of money to compensate the teenager.“De man family come and say how they want give we 3 million… we have to get money to buy thing for him and we have to travel and all them things. We been doing that since the accident happen, dah is nah no money man,” the father said.“They come with a lawyer and telling me tek the money that they offering but that can’t compensate we,” he explained.The teen’s mother Zahida Hussain also related that Shaw – the last of four children – has been diagnosed with brain haemorrhaging (bleeding in the brain), lung injuries and also several fractured bones.According to her, the doctors have confirmed that as a result of the severe head injuries he is not responding.The minibus involved in the accident fled the scene after the accident.Days after, it was located covered in tarpaulin under a house at Mon Repos, ECD.The driver of the minibus has since gone into the hiding. He was identified as a Chinese national. Police sources confirmed that the suspect might have absconded to Suriname.On December 10, 2018, Shaw and his friend, Karmachand Khemraj went to a nearby shop to make a purchase and on their way back on their motorcycle, they were struck from behind by a white Toyoto Hiace Pitbull minibus. The minibus drove away from the scene.Both young men were rushed to the GPHC where Khemraj died while receiving medical attention.Following the accident, the Chinese Association reportedly approached the relatives of the dead teenager and offered them $1.5 million but the family has since refused as well.last_img read more

Amen: Football’s forgotten heroes

first_img29 June 2010With the spotlight on South Africa during the 2010 Fifa World Cup, it’s easy to forget what the game of football is like elsewhere on the continent – played far, far away from glitzy stadiums, often in remote dusty villages with hand-made balls, bare feet and a couple of crooked sticks for goal posts.This is what photographer Jessica Hilltout is trying to show. Her recently launched book, Amen, seeks to draw attention to the spirit of grassroots football in Africa, and the highly dedicated players and teams that follow the game as if it were a religion.MediaClubSouthAfricaFree high-resolution photos and professional feature articles from Brand South Africa’s media service. “All the people who live and will remain in the shadow of the World Cup deserve to have a light shone on them, not just for their passion for the game, but more so for the fundamental energy and enthusiasm that shines through the way they live,” she says.In this regard her work delves deeper than the sport itself: “This book is not just about football, or indeed about football in Africa. It is a book that tries to capture the beauty and strength of the human spirit. It pays homage to Africa. It is a tribute to the forgotten, to the majority,” Ogilvy & Mather’s creative director, Ian Brower, writes in the introduction.MediaClubSA Gallery: Grassroots African football“Africa is a world like no other … there lies a passion for the festival, a reason to rejoice. These moments are centred around music and football. Often the two go hand in hand. Football is the one activity that costs nothing.”So be itHilltout believes, and has largely based her work on the premise, that in Africa, football is not a religion, but everything a religion should be. “Football is the glue in Africa – it’s a necessity,” she says.“In every little village, no matter how far off the main road, I’d find people playing football at sunrise and sunset. One small village could have as many as five football fields. Waking up at dawn I’d join the players and spectators gathering together on the football field, like we were congregating at a shrine or a temple. There was a true sense of devotion to the game.”The book’s title is also based on this sentiment. “Amen is a four-letter word, the same in every language. It means ‘so be it’,” Hilltout says.“This is very pertinent to Africa in terms of how people accept their fate, with pride and dignity, tough as it may be. It was also the word I heard the most during my trip. When I would leave groups I had been working with, they would say to me: ‘Amen, amen. May this project work. Amen, amen.’”A life on the roadHilltout, who was born in Belgium in 1977, is no stranger to travelling and a life on the road. As a child her family moved around a lot and spent time in the Seychelles, US, Canada, Hong Kong and South Africa.After studying photography in Blackpool, UK, and a brief stint in advertising in Europe, she bought an old Toyota Land Cruiser with her boyfriend in 2002 and made a 15-month trip from Belgium to Mongolia.Following this, the two shipped the car to South Africa’s port of Durban and drove up through Africa, back to Brussels. Throughout the journey, Hilltout kept log books and a photographic record of the regions and places she explored.“Although there was no thread holding my work together at that stage, it was the foundation of what I am trying to express now: highlighting the value of simple, banal things – that stuff that people usually overlook. My first photographic project that held any ground was called the Beauty of Imperfection, which Amen is linked to. It also pays tribute to the imperfect.”Return to AfricaIt was Christmas 2008, back in Europe, when the upcoming 2010 Fifa World Cup sparked the idea of a grassroots football book for Hilltout and her dad, who ended up working with her on the project. “We thought, that with this huge event happening for Africa as a continent, why don’t we show everyone what football means in the little villages, cities and towns across Africa, the places that aren’t going to be the focus tournament?”For the project, Hilltout concentrated on Southern and West Africa, covering about 20 000km between South Africa, Lesotho, Mozambique, Malawi, Ghana, Togo, Benin, Burkina Faso, Niger and Cote d’Ivoire.“There was no real planning for the trip. Nothing had really been pre-arranged. I got on a flight to Cape Town from Brussels, and with me was a Hasselblad with one 80mm lens, 300 rolls of film, a digital camera, my log books, a mini printer and a stock of new footballs. I packed this all into an old VW Beetle that was equipped with a roof rack, three spare tyres, two jerry cans and a higher suspension.”Southern Africa was a natural choice because Hilltout’s dad had the Beetle stored in Cape Town, so she borrowed it for that portion of the trip, but West Africa was a more spontaneous choice.“I decided to go to West Africa because I had never covered that region before … and I knew there were lots of big football countries there, like Ghana and Ivory Coast – so I just flew to Accra. Once I arrived there I bought a Nissan Vanette and kitted it out with four big boxes: one for footballs, one for food and the other two for clothes and film. The whole trip was done on gut-feeling. I would literally arrive in a village … start talking to people … show them my log books with the ideas I had for the project … then off we’d go.“All in all I spent seven months on the road and worked in about 20 different places across the two regions. Each place has a story to it, and that’s covered in the book. There are stories about the guys who fixed boots in the villages, the guy who took in hard-up youngsters and mentored them, and the guy who owns a ‘football cinema’ in West Africa that’s built of mud and sticks, but it can seat 60 fans – and you can even get a fried egg and cup of coffee in there while watching the game!“After this I returned to Europe to put it all together. In total I spent about two years on the project.”Communicating with locals wasn’t too much of a problem for Hilltout, as she speaks English, French and Spanish, but she admits things were a little difficult in Mozambique, as she couldn’t converse in Portuguese. “I drafted a letter and got it translated from Spanish into Portuguese and addressed to the chiefs of the villages I intended visiting.”The contacts she made in the bigger towns, who she says became “her very good friends”, helped her connect with communities in far-off places and translated when only an African language was spoken.“The people with whom I worked were all essential to this project. Once they understood the message I was trying to portray, once I’d gained their trust, they gave me more than I could ever have dreamed. They let me into their villages and homes. They proudly showed me their shoes, their balls, their jerseys.”Trust was a big thing, Hilltout says. “Sometimes it took three days before I took out my camera. I was very aware of the fear of deception, and how these people had perhaps been promised things before. They think people are coming to take – not to give back. And I think this is very well reflected in the history of Africa.”Tired ballsThroughout her trip she exchanged the manufactured footballs she’d brought along for more intricate, home-made ones put together with old socks, pieces of cloth, string, plastic bags and – believe it or not – condoms. Hilltout says that once inflated and covered in a few protective layers, these can keep a ball bouncy for up to three days!“Eventually I found myself with 35 such balls and realised the extent to which they represented the essence of my trip and the heart of the project. I am looking to exchange the balls I collected for equipment for all the players who made this project come to life … so that they can keep on playing the game they love,” she says.UK sports writer and author David Goldblatt talks about this collection extensively in the foreword to Amen: “A few years ago I wrote on the opening page of The Ball is Round: A Global History of Football: ‘Football is available to anyone who can make a rag ball and find another pair of feet to pass to’, as if making a rag ball were a simple matter.“How glib, how foolish, and from a man who had never made a rag ball in his life. I still have not made a rag ball, but I have had the good fortune to see the photographs in this book, Jessica Hilltout’s Amen, and I will never take the manufacture of footballs, from any material, so lightly again.“Among the many things that I have learnt from this book, is that getting or making that ball is no simple task. On the contrary, it is emblematic of the inventiveness, diligence, creativity and single-minded focus of Africans in particular, but of poor communities everywhere,” Goldblatt writes.Exhibitions and book salesThe photographs in Amen are on exhibition in Cape Town, at the Joao Ferreira Gallery, from 15 June to 24 July. A similar exhibition is on in Brussels, Belgium until 18 July.The 208-page hardcover version of Amen is currently available in all major South African book stores for R600 (US$77), and available in magazine format for R190 ($24).Where to from here?“Part one of my campaign is to get the word out about the book, and then the next step is to use the publicity and funds generated from it to make a sustainable contribution to the football communities I photographed in Africa,” Hilltout says. “Of course, I can’t go back and help everyone, but want to focus on two highly committed groups I met in West Africa.”While Hilltout is working to make a positive change in lives of those she photographed, she says her own outlook has changed too.“The life lessons I learned in Africa could never have been learned in Europe. This project has changed me. I’ve begun to understand the true importance of football, which would have been impossible if I hadn’t lived through all the stories in order to capture the pictures. Through football I think I understand a little more about life, or at least a certain way of living.”First published by MediaClubSouthAfrica.com – get free high-resolution photos and professional feature articles from Brand South Africa’s media service.last_img read more

Ruth Mompati statue ‘pays tribute to the past’

first_img14 April 2015The work and sacrifices of 89-year-old Ruth Segomotsi Mompati were recognised with the unveiling of a statue of the struggle veteran in Vryburg in the North West province on Friday.Honouring Mompati while she was still alive was the decent and right thing to do, North West Provincial Premier Supra Mahumapelo said at the function held to mark the opening of the revamped Hayes Community Park.“Recognising and celebrating the exceptional role Mama Ruth played in the liberation struggle could not be any better than this, as this will help us never to forget our past,” he said. “We thank you, Mama Ruth, for having laid a solid foundation for us.”The park has recently received a R2.6-million upgrade, commissioned by the Department of Public Works as part of its Expanded Public Works Programme.‘Mark of unity’In her speech, Mompati said: “This statue symbolises the struggle of all races because it is the struggle I was involved in. I dedicate it to all South Africans; especially the people of Vryburg and women of this country, the sculpture must always be seen as a mark of unity, which all must embrace”.Mompati was born in 1925 at Tlapeng village in Ganyesa, outside Vryburg. She was she was one of the organisers of Women’s March on 9 August 1956.She worked as a typist for Nelson Mandela and Oliver Tambo in their Johannesburg law firm from 1953 to 1961. She joined the African National Congress (ANC) in 1954 and was elected to the national executive committee of the Women’s League.RespectIn a tribute to Mandela following the former president’s death in December 2013, Mompati told You magazine: “You could see the type of person he [Mandela] was – he was able to relate to people with respect and therefore he was respected in return &ellip; He wasn’t arrogant; he was more a man with a big heart. I’m not quite sure that I know why women found him attractive although he was an attractive man and he had personality. It must be because he listened. He didn’t talk down to women; he treated them as if they mattered.”Mompati went into exile in 1962, where she underwent military training. She was secretary and head of the women’s section of the ANC in Tanzania. From 1966 to 1973, Mompati was a member of the ANC’s national executive council.During this time, she became part of the ANC president’s office. She also served as the head of the party’s Board of Religious Affairs. From 1981 to 1982, Mompati worked as the chief representative of the party in the United Kingdom and became part of the delegation that opened talks with the South African government at Groote Schuur in 1990.HistoricOn 10 August 1992, a day after the anniversary of the historic Women’s March to Pretoria in 1956, she addressed the United Nations Special Committee against Apartheid in New York on the subject of women. The day was then declared an International Day of Solidarity with Women in South Africa.In 1994, she was elected a member of Parliament.She was appointed ambassador to Switzerland from 1996 to 2000 and, on her return, she became the mayor of Vryburg’s Naledi municipality. Bophirima District Municipality, one of the four districts in North West province, was renamed Dr Ruth Segomotsi Mompati District Municipality.Mompati received South Africa’s highest honour – Isithwalandwe Seaparankwe – from President Jacob Zuma in January 2014 in recognition of the enormous contribution and sacrifice she made during the liberation struggle.The event, held under the theme, “Celebrating our living heritage and legend”, was attended by Kebby Maphatsoe, the Deputy Minister of Defence and Military Veterans; Max Sisulu, the Executive Council of the Provincial Administration; veterans of the Luthuli Detachments; representatives of the Ruth Mompati Foundation; and hundreds members of the community.Source: SAnews.gov.za and SA History Onlinelast_img read more

W3C Pleased With Semantic Web Adoption by Facebook, Best Buy & Others

first_imgTags:#conferences#Facebook#Semantic Web#SemTech 2010#web Related Posts A Comprehensive Guide to a Content Audit At the Semantic Technology conference in San Francisco last week, I met up with two W3C representatives to discuss the current state of the Semantic Web – a Web of added meaning and structured data. W3C, the World Wide Web Consortium, is the official standards organization of the Web and is led by Sir Tim Berners-Lee. I spoke with W3C Semantic Web Activity Lead Ivan Herman and W3C eGovernment Interest Group leader Sandro Hawke.The main takeaway from the conversation was the rapid adoption of RDFa, by big commercial companies such as Facebook and Best Buy. It’s come as a “very pleasant surprise” to Ivan Herman.RDFa Adoption in 2010 RDFa is a simpler version of the primary language of the Semantic Web: RDF (Resource Description Framework). RDF is a complex and production-heavy language, so it has struggled to gain adoption over the past decade. The main purpose of RDFa is to add metadata to existing HTML or XHTML webpages, so it is easier to deploy than RDF.I opened by saying that at last year’s SemTech event, adoption of Open Data was the big theme. This year, adoption of RDFa seemed to attract the most chatter in the hallways. Ivan Herman agreed, saying that it was a “very pleasant surprise [that] there is a buzz around RDFa.” Herman remarked that “RDFa is suddenly picking up and it may become the single biggest source of RDF data, aside from relational databases.” He added that RDFa is “easy to add and when you see Facebook or others adding RDFa data it’s really exciting.”How Facebook is Using RDFa Indeed, Facebook’s adoption of RDFa is exciting. However it should be noted that Facebook is not using pure RDFa; and this is where a new standard called RIF comes in.At SemTech, W3C announced RIF: Rule Interchange Format. According to Ivan Herman, it is “two standards in one.” Firstly, it’s a format for exchanging rules between one rules system and another. For example a set of email spam rules that can be exported for another person to use. Secondly, RIF defines a rule language for semantic web data – similar to what can be done with ontologies. Herman said that it enables “simpler things than major ontologies.”Simplicity is a key attribute in the adoption of RDFa. It’s also something that Facebook emphasizes (which we will explore more in a follow-up post based on interviews with Facebook people).According to Sandro Hawke from W3C, Facebook’s Open Graph platform uses RDFa “in an abbreviated, not really good modeling way.” He said it’s because “they [Facebook] need to make it simple enough that everyone can use it.” He thinks though that Facebook made the right choice. Hawke explained that RIF “is a way to bridge from that [Open Graph markup] to the more standard modeling that we see in the rest of the Semantic Web.”Hawke sees Facebook’s Open Graph as “the real killer app for RIF right now.”Others Adopting RDFa Another example of RDFa adoption is Best Buy adding RDFa to their entire product catalog, which has resulted in benefits in SEO and cost savings. We will write more about this in a follow-up post.UK retailer Tesco is doing the same as Best Buy. Drupal 7 is also adding significant support for RDFa. It’s the next version of Drupal, a publishing system used by websites like the White House and World Heath Organization. So if you’re the manager of a site that runs on Drupal 7, you won’t have to do anything – data will automatically be in RDFa format. Other adopters of RDFa include the Library of Congress and eGovernment.W3C started a new RDFa working group at the end of January, to make a 1.1 version of RDFa. The main goal is to simplify the job of authoring RDFa within HTML. Also, an API for RDFa will be defined.So overall, the W3C is very pleased with RDFa adoption – although Herman added with smile that “we are never pleased enough.”Image credit: Semantic Web Rubik’s Cube, dullhunk The Dos and Don’ts of Brand Awareness Videoscenter_img Guide to Performing Bulk Email Verification Facebook is Becoming Less Personal and More Pro… richard macmanuslast_img read more

Punjab govt. has failed to check stray cattle menace: Akali Dal

first_imgAmid the increasing stray cattle menace in the State, the Shiromani Akali Dal has hit out at the Congress government, accusing it of failing to address the issue. SAD leader and former Minister Bikram Majithia on Saturday said the State government had failed to find a solution to stray animals, which are not just destroying crops but have also been the cause of several deaths in the State.‘Cow cess’“The government collects ‘cow cess’ and other taxes in the name of taking care of stray animals, but the problem continues to grow. All concrete steps taken by the previous SAD-BJP government to create and maintain gaushalas and cattle pounds have been withdrawn by this government,” he alleged.Mr. Majithia said that incidents of deaths due to stray animals were on the rise in the State in the last few months. ‘Farmers affected’ “Farmers are also at the receiving end with their fields being laid to waste across the State. Towns and cities are facing an acute crisis with the cattle roaming free and spoiling green belts, besides causing traffic hazards on the State highways,” he said.Asking the Congress government to wake up from its slumber, the Akali leader demanded development of stray cattle pounds, free power to gaushalas on the pattern of the previous SAD-BJP government and judicious use of ‘cow cess’ to tackle the problem.last_img read more

When is Manny Pacquiao fighting?

first_imgMOST READ LATEST STORIES Pussycat Dolls set for reunion tour after 10-year hiatus Don’t miss out on the latest news and information. John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding View comments Pacquiao responded by saying he would be very delighted to clash with Argentine punching machine Lucas Matthysse, instead of the banged-up Mike Alvarado. Matthysse is reigning WBA welterweight champion.Bob Arum cried no way: Pacquiao-Matthysse could happen, but not anytime soon.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutSo what is Pacquiao doing?The other day, he was reported doing the political rounds, bringing help and hope to aggrieved countrymen. He also appeared deeply involved nursing and expanding the Maharlika Pilipinas Basketball League (MPBL), his newest sports baby. Manny Pacquiao part of 2019 SEA Games opening ceremony PLAY LIST 00:36Manny Pacquiao part of 2019 SEA Games opening ceremony00:50Trending Articles00:50Trending Articles01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City If Pacquiao would agree to fight in April, time would be of the essence. March is around the corner, and before we know it, Pacquiao would be left with only a month to work and be fit for a stellar performance.Maybe he could afford to take it easy. In fact, Alvarado, a former world titlist who’s openly considered busted ring material, is being trumpeted as top prospect for Pacquiao’s first knockout victim since 2009.Pacquiao could just cram and instantly declare readiness to do battle and go for a KO?Fact is Bob Arum is himself uncertain about Pacquiao’s exact plan.The best the Top Rank CEO could do was announce Pacquiao could fight a truly big fight by November, either against Vasyl Lomachenko or Crawford.Of course, there are many experts and fans who wonder if Pacquiao has enough left in him to wage great battle.ADVERTISEMENT Brace for potentially devastating typhoon approaching PH – NDRRMC AFP official booed out of forum Families in US enclave in north Mexico hold sad Thanksgiving The respected boxing critic and scholar Paul Magno has surmised Pacquiao is now the boxing equivalent of the fat Elvis Presley in Las Vegas.“For all intents and purposes, Manny Pacquiao is now in the fat Elvis Presley period in Las Vegas. The question of whether Pacquiao is still among the elite welterweight in the world is up for debate. Instead, Team Pacquiao, guided by Bob Arum, has focused on Manny as a novelty icon—a draw to longtime loyalists and, if Arum gets his way, a piggyback ride for in-house up-and-coming-fighters,” Magno explains. Elorde stakes WBO crown versus Thai Typhoon Kammuri accelerates, gains strength en route to PH Read Next Google honors food scientist, banana ketchup inventor and war hero Maria Orosa LOOK: Iya Villania meets ‘Jumanji: The Next Level’ cast in Mexico Manny Pacquiao. TRISTAN TAMAYO/INQUIRER.netIf he’s indeed fighting on April 14, as offered by Bob Arum, shouldn’t Manny Pacquiao be back training by now, or hitting the road last week yet?Top Rank announced it has scheduled a Pacquiao bout for April, side-by-side with the WBO welterweight championship between title defender Jeff Horn of Australia and the unbeaten Terence Crawford from Nebraska.ADVERTISEMENTlast_img read more

Marketing Headlines of the Week: Know Yourself, Know Your Customer

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 3, 2009 11:30:00 AM, updated October 01 2019 My mom used to leave me notes and lists of chores right in my spot at the kitchen table, an easy drop for her on her way out in the morning. I couldn’t eat breakfast without moving it out of the way, making the lists hard to ignore.This should be the case with your company’s online presence — you need to be found in places where your target audience will naturally look for information. One of the keys to getting found online is to have a broad online presence, but targeted in the places that make sense for you and for your potential clients, which is a recurring lesson among this week’s top five news stories from InboundMarketing.com:1. How Broad is Your Footprint on the Web?Author: Bernie BorgesLesson: Spread and Diversify Your ContentWith millions of pages and more being created every day, it may seem impossible for your company to get found online. But according to Borges, broadening your online footprint is best accomplished by spreading and diversifying fresh content. As he says, “most marketers still think being found on the web means being found in a search engine either in an organic listing, or in a paid listing (PPC). This is a limited view of effective inbound marketing on the web.”Borges recently spoke to a prospective buyer who could not pinpoint where he had come across Borges, yet in the past week he had found his company’s website, blog and a podcast. Borges emphasizes that sellers who want to succeed in the coming decades need to have strong content across a variety of web platforms and engage with relevant communities.2. YouTube CTA Overlay Lets You Drive Users ElsewhereAuthor: Marketing VoxLesson: Use Multimedia Channels to Drive TrafficThis new feature on YouTube adds a call-to-action overlay to videos; advertisers can now redirect viewers to their site or product through links in this overlay. (Here’s an article that explains how to add the overlays.) Before, a viewer might have watched a video or commercial and then moved on to another clip, promptly forgetting any marketing messages. Now, an organization can bring the viewer to their site instantly.Non-profits such as charity:water have already benefited from this new feature. YouTube recently put a video supporting charity:water on its homepage, which resulted in $10,000 in donations for the organization in a single day.3. A Checklist to Choose Which Internet Marketing Channel is Right for Your BusinessAuthor: Rand FishkinLesson: Know Your Company & Your ResourcesIn his post, Fishkin addresses the following question: “If a client came to you with $1 million to invest in a single Internet marketing channel, which one would you choose?” Fishkin has put together a series of graphs and charts that show how a company could measure its budget, goals and available talent to determine which channel would have the highest ROI.So, before you can attempt to bring in more visitors to your site and convert more of these visitors to leads, it’s important to know your own capabilities, strengths and weaknesses. After taking these into account, you will have more insight to choose the internet marketing channel that will be the most effective for you.4. Strategic Blogging and Some Tactics to Nail ItAuthor: Chris BroganLesson: Go With What Works for YouThis post by Brogan discusses various strategies to take with blogging for business to get back that ROI. Brogan emphasizes that a strategy does not have to be set in stone, it should be malleable, aligning with your company’s current needs and goals. There are many different ways to use a blog to accomplish a goal — from how-to posts to posts that spotlight a customer or a case study. Figure out your goals first, and then choose the best strategy for you.5. 7 Tips on how B2B marketers can leverage social mediaAuthor: Brian CarrollLesson: You Have to Give to GetThe lesson here reflects a basic principle of good inbound marketing. Carroll’s tips reiterate the teaching that you cannot expect to get visitors, leads, comments, customers, retweets, or whatever it may be, unless you give valuable content by sharing blog posts, e-books, whitepapers, presentations, webinars with people who are interested in that information.Using social media is an easy way to share content, absorb others’ content, to be helpful and to receive help from others. Establishing yourself as a trusted source in your industry can be accomplished through the continued use of social networks, but only if you are willing to listen and share.Photo: SewPixie .: actually sewing :. Webinar: How to Sell Social Media to Your Boss Social media guru Chris Brogan explains how to demonstrate the value of social media marketing. Download the free webinar to learn how to get your company started with social media.last_img read more

Avoiding the 5 Pitfalls of Free Content

first_img 4. Use Your Free Content to Build the Value of Your Business What are some other ways you can get the most out of the content you give away? One way to convince newcomers of your content’s quality is by using numbers. Advertising that “o or that John asks a question that your prospects might also ask themselves: “How good can something that’s free Originally published May 17, 2011 9:00:00 AM, updated March 21 2013 According to John, the five problems with free content are: intelligence is a great way to signal your content’s quality using As inbound marketers, it is important to be aware of the potential pitfalls of giving away free content and the strategies we can use to effectively leverage it. 1. Create Accountability Eroded Value 2. Build a Reputation for Quality If you provide lots of quality content over time and give it away for free, the value of your business’s really interesting article 5. Be Unique in Your Community ver 20,000 people have signed up for this webinar” Lowered Expectations John claims that free content is more likely to attract casual sign-ups from people who never end up actually attending your webinar or viewing your content. As a marketer, create incentives for your leads to stick around. You could advertise that you’ll be sharing a coupon code at the end of the webinar or offering a sneak preview of a new feature. Having a teaser – and advertising it – is a great way to ensure your leads view your piece of content and become more qualified.center_img John Jantsch of Duct Tape Marketing wrote an . This is similar to the last point. Make sure your content is high-quality and not “slapped together” to meet a deadline. If your leads feel energized, enlightened, or enchanted by your content, they’ll be far more likely to become evangelists for your company – and we all know that nothing beats word-of-mouth recommendations. “817,000 marketers are receiving our content” be?” It is important to make sure that you’re not just making content for content’s sake – your prospects want to know,“What’s in it for me if I sign up for this?” last Friday, bemoaning the over-use of free content as the central tool of inbound marketing. In the article, he lists five reasons why “free is hurting us all” as both content makers and content consumers. The article caught my attention – not necessarily because it’s wrong – but because it raises some worthwhile critiques that all inbound marketers should be aware of to ensure we get the most from our content. Just because there are a growing number of marketers leveraging the power of free content, doesn’t mean your content will get drowned out in the noise. Create an edge that makes your content – and your business – seem unique and special. Blocked Revenue will grow. At HubSpot, we’ve had employees get offered paid speaking engagements because of the expertise they’ve exhibited and thought leadership they’ve established by giving away free content on our blog. 3. Raise Expectations Community Buster No accountability Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Fee Fighters Giving away free content sacrifices short-term profit for long-term brand awareness and thought leadership, and that can turn into cash down the line. is another great example of a company that is positioning themselves well in their industry by differentiating their content and their company. Find a good story that fits your business, and use that to create a unique position that keeps you relevant. social proof At HubSpot, we used the “Good vs. Evil” struggle between inbound and outbound marketing, and positioned ourselves as the good guys.last_img read more

Set Expectations with Email Subject Lines [Data]

first_img There is nothing worse than getting an email from a company that clearly has no idea who you are. The obvious example is women getting emails clearly addressed to men and visa versa. 54 New Data Slides for Your Marketing Decks –  13.7% (OR) – 26.0% (CTR) Topics: Marketing Slide Show In-a-Box [Ready to use/share] 65 New Charts for Your Presentations – 14.3%(OR) – 22.8%(CTR) In our latest eBook, “ Get Key Marketing Trends from the Marketing Data Box and you quickly find out which ones get the best results. Recently we sent out five test subject lines for the same email and found out right away which one got the best results.  See if you can guess. Originally published May 13, 2011 3:00:00 PM, updated October 20 2016 A lot of energy is often put into a clever subject line that gets a good open rate. However, if it has little to do with the content in the email itself, you not only get horrendous click through rates, but you also damage your brand. Email marketing doesn’t lie.  It tells you right away what your open and click through rates were. The open rates were fairly close, the range going from 14.3% to 13.7%, but the click through rates were dramatically different with the high being 26% and the low being 10.4%. People get hundreds of emails a week and when they read them they do so with an expectation that was set up by the subject line. When writing your subject lines start by making sure it has a strong connection to the email itself. If after you’ve tested a number of variations and you still get low open and click through rates it’s not the fault of the subject line – it’s probably your offer. Writing bait and switch subject lines won’t change the eventual results either; they will just make people leery about reading your next email. Then in the body of the email, a slightly different greeting can make even more of an impact. The purpose is to let clients/customers know you are aware that they are clients/customers, while letting prospects know you understand their needs. 65 New Marketing Charts for Your Presentations – 13.7%(OR) – 24.3%(CTR) And the Winner Is! Marketing Slide Show In-a-Box [Ready to use/share] – 14.1%(OR) – 14.8%(CTR) Personalizing the Expectations 54 New Data Slides for Your Marketing Decks 7 Steps to Jump-Start Your Email Marketing Strategy So which of the five subject lines did you choose as the winner?  Here are the resultscenter_img ” we talk about segmenting your lists and changing the messaging to appeal to different groups. For example, say you want to promote the same offer to prospects and existing customers or clients. 65 New Marketing Charts for Your Presentations People Don’t Like the Bait and Switch : (OR is open rate and CTR is click through rate) 65 New Charts for Your Presentations Test a number of subject lines test similar subject lines A general rule of thumb is that the more thoroughly you can segment your lists and personalize your message, the better your response rates will be. And if you can personalize those expectations in your subject line and greeting, you’ll get even better results. Get Key Marketing Trends from the Marketing Data Box – 12.7%(OR) – 10.4%(CTR) Download the free ebook to energize your lead generation efforts and build more buzz around your business. This points to the importance of subject lines, not so much as the way to improve your open rate, but more as a way to set the expectation. All of these subject lines introduced the identical email, so it wasn’t the layout or wording within the email that had an impact. It was the subject line that set the tone. Free Ebook: 7 Steps to Jump-Start Your Email Marketing Strategy A step-by-step guide to email marketing for lead generation. Which one did you pick? Why do you think the winning one got the best results? First you would for both groups. You could further test tweaks to the winning subject line – one that acknowledges the customer or client. Email Subject Lines Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

15 Stats That Prove You Need Mobile Email Optimization

first_img Topics: Email Marketing Metrics Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 2) Mobile now makes up the majority of email opens at 51%. (Source: Litmus)3) 68% of Gmail and Yahoo opens are coming from mobile devices. (Source: Litmus) 4) By the end of 2018, worldwide mobile email users are expected to total over 2.2 billion. By this time, 80% of email users are expected to access their email accounts via a mobile device. (Source: Radicati) Takeaway? Prepare mobile-friendly emails.More and more mobile users are accessing emails through their mobile devices. In order to effectively see results from your email marketing campaigns, you’ll need to ensure each of those emails is ready for reading by the 74% of smartphone owners who use their mobile phones to check email. Case #2: Businesses Aren’t Preparing for Mobile5) Only 11.84% of newsletters use responsive design techniques to optimize their layouts for mobile devices. (Source: Equinux)6) 24% of companies aren’t optimizing their email creative for mobile viewers in any way. (Source: Experian) 7) 39% of marketers have no strategy for mobile email. (Source: eConsultancy) 8) Over 95% of emails are only opened on one device. Very few users open emails on mobile first and save for desktop later. (Source: knotice)9) 70% of consumers delete emails immediately that don’t render well on a mobile device. (Source: bluehornet) Takeaway? Beat the competition with mobile optimized emails.Despite rising consumption of email on mobile devices, many businesses refuse to address this shift. The technical and expertise changes needed to become an early adopter prevents marketers from investing in a mobile email strategy. Don’t let that be you! Mobile phone owners aren’t starring emails on their phone to be read later. Once they read it once on their phone, they’re done.You can either be another unoptimized sender, or you can get on the mobile trend before the competition does and start winning deals faster through mobile. Fortunately many tools are available to show you where your email traffic is coming from, including Signals, a free email tracking tool that will show you who is opening your emails and what device they opened it on.Case #3: Mobile Emails Generate Revenue10) 56% of shoppers are likely to make a purchase via a mobile app in the next year. (Source: Adobe) 11) 69% of shoppers are influenced to make a purchase on mobile by company emails. (Source: Adobe) 12) 90% of consumers who have joined mobile loyalty programs feel they have gained value from them. (Source: Zoomerang)13) Special offers (27%), vouchers (21%), and real-time tracking (21%) are most preferred email types to receive on mobile. (Source: Edialog) 14) Nearly two-thirds of consumers subscribed to mobile marketing indicate that they have made a purchase as a result of receiving a highly relevant mobile message. (Source: Responsys)15) Mobile offers are redeemed 10X more frequently than print offers. (Source: eMarketer)Takeaway? Use mobile email content to make money. Whether you’re an ecommerce business directly generating sales from email sends or a B2B company sending a dedicated marketing offer to increase lead flow, mobile-friendly emails can benefit your bottom line. Now I’m not going to lie, optimizing for email can take some time. But investing just a little more time when preparing your mobile campaigns can go a long way in benefiting your business. center_img I don’t know about you, but when I get an email on my phone and have to squint my eyes to try and make out the words, I hit delete. The emails I’m deleting aren’t spammy, unpersonalized messages — they’re just poorly optimized for mobile. And I’m not the only person who does this.In fact, at the time of this post, 49% of poll participants on LifeHacker voted that out of the emails they receive each day, only 25 or fewer of them were spam. That was the smallest bucket that the 3,304 voters (thus far) could choose from.If only a small portion of emails received each day is actually spam, that means you have a chance to actually compete for attention in a user’s inbox. And your mobile readiness may just be what makes or breaks you.The following 13 stats explain why.Case #1: Mobile Email Usage Is Increasing1) 74% of smartphone owners use their devices to check their email. (Source: Gartner) Originally published Aug 28, 2014 12:00:00 PM, updated July 28 2017last_img read more