Punjab govt. has failed to check stray cattle menace: Akali Dal

first_imgAmid the increasing stray cattle menace in the State, the Shiromani Akali Dal has hit out at the Congress government, accusing it of failing to address the issue. SAD leader and former Minister Bikram Majithia on Saturday said the State government had failed to find a solution to stray animals, which are not just destroying crops but have also been the cause of several deaths in the State.‘Cow cess’“The government collects ‘cow cess’ and other taxes in the name of taking care of stray animals, but the problem continues to grow. All concrete steps taken by the previous SAD-BJP government to create and maintain gaushalas and cattle pounds have been withdrawn by this government,” he alleged.Mr. Majithia said that incidents of deaths due to stray animals were on the rise in the State in the last few months. ‘Farmers affected’ “Farmers are also at the receiving end with their fields being laid to waste across the State. Towns and cities are facing an acute crisis with the cattle roaming free and spoiling green belts, besides causing traffic hazards on the State highways,” he said.Asking the Congress government to wake up from its slumber, the Akali leader demanded development of stray cattle pounds, free power to gaushalas on the pattern of the previous SAD-BJP government and judicious use of ‘cow cess’ to tackle the problem.last_img read more

When is Manny Pacquiao fighting?

first_imgMOST READ LATEST STORIES Pussycat Dolls set for reunion tour after 10-year hiatus Don’t miss out on the latest news and information. John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding View comments Pacquiao responded by saying he would be very delighted to clash with Argentine punching machine Lucas Matthysse, instead of the banged-up Mike Alvarado. Matthysse is reigning WBA welterweight champion.Bob Arum cried no way: Pacquiao-Matthysse could happen, but not anytime soon.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutSo what is Pacquiao doing?The other day, he was reported doing the political rounds, bringing help and hope to aggrieved countrymen. He also appeared deeply involved nursing and expanding the Maharlika Pilipinas Basketball League (MPBL), his newest sports baby. Manny Pacquiao part of 2019 SEA Games opening ceremony PLAY LIST 00:36Manny Pacquiao part of 2019 SEA Games opening ceremony00:50Trending Articles00:50Trending Articles01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City If Pacquiao would agree to fight in April, time would be of the essence. March is around the corner, and before we know it, Pacquiao would be left with only a month to work and be fit for a stellar performance.Maybe he could afford to take it easy. In fact, Alvarado, a former world titlist who’s openly considered busted ring material, is being trumpeted as top prospect for Pacquiao’s first knockout victim since 2009.Pacquiao could just cram and instantly declare readiness to do battle and go for a KO?Fact is Bob Arum is himself uncertain about Pacquiao’s exact plan.The best the Top Rank CEO could do was announce Pacquiao could fight a truly big fight by November, either against Vasyl Lomachenko or Crawford.Of course, there are many experts and fans who wonder if Pacquiao has enough left in him to wage great battle.ADVERTISEMENT Brace for potentially devastating typhoon approaching PH – NDRRMC AFP official booed out of forum Families in US enclave in north Mexico hold sad Thanksgiving The respected boxing critic and scholar Paul Magno has surmised Pacquiao is now the boxing equivalent of the fat Elvis Presley in Las Vegas.“For all intents and purposes, Manny Pacquiao is now in the fat Elvis Presley period in Las Vegas. The question of whether Pacquiao is still among the elite welterweight in the world is up for debate. Instead, Team Pacquiao, guided by Bob Arum, has focused on Manny as a novelty icon—a draw to longtime loyalists and, if Arum gets his way, a piggyback ride for in-house up-and-coming-fighters,” Magno explains. Elorde stakes WBO crown versus Thai Typhoon Kammuri accelerates, gains strength en route to PH Read Next Google honors food scientist, banana ketchup inventor and war hero Maria Orosa LOOK: Iya Villania meets ‘Jumanji: The Next Level’ cast in Mexico Manny Pacquiao. TRISTAN TAMAYO/INQUIRER.netIf he’s indeed fighting on April 14, as offered by Bob Arum, shouldn’t Manny Pacquiao be back training by now, or hitting the road last week yet?Top Rank announced it has scheduled a Pacquiao bout for April, side-by-side with the WBO welterweight championship between title defender Jeff Horn of Australia and the unbeaten Terence Crawford from Nebraska.ADVERTISEMENTlast_img read more

Marketing Headlines of the Week: Know Yourself, Know Your Customer

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 3, 2009 11:30:00 AM, updated October 01 2019 My mom used to leave me notes and lists of chores right in my spot at the kitchen table, an easy drop for her on her way out in the morning. I couldn’t eat breakfast without moving it out of the way, making the lists hard to ignore.This should be the case with your company’s online presence — you need to be found in places where your target audience will naturally look for information. One of the keys to getting found online is to have a broad online presence, but targeted in the places that make sense for you and for your potential clients, which is a recurring lesson among this week’s top five news stories from InboundMarketing.com:1. How Broad is Your Footprint on the Web?Author: Bernie BorgesLesson: Spread and Diversify Your ContentWith millions of pages and more being created every day, it may seem impossible for your company to get found online. But according to Borges, broadening your online footprint is best accomplished by spreading and diversifying fresh content. As he says, “most marketers still think being found on the web means being found in a search engine either in an organic listing, or in a paid listing (PPC). This is a limited view of effective inbound marketing on the web.”Borges recently spoke to a prospective buyer who could not pinpoint where he had come across Borges, yet in the past week he had found his company’s website, blog and a podcast. Borges emphasizes that sellers who want to succeed in the coming decades need to have strong content across a variety of web platforms and engage with relevant communities.2. YouTube CTA Overlay Lets You Drive Users ElsewhereAuthor: Marketing VoxLesson: Use Multimedia Channels to Drive TrafficThis new feature on YouTube adds a call-to-action overlay to videos; advertisers can now redirect viewers to their site or product through links in this overlay. (Here’s an article that explains how to add the overlays.) Before, a viewer might have watched a video or commercial and then moved on to another clip, promptly forgetting any marketing messages. Now, an organization can bring the viewer to their site instantly.Non-profits such as charity:water have already benefited from this new feature. YouTube recently put a video supporting charity:water on its homepage, which resulted in $10,000 in donations for the organization in a single day.3. A Checklist to Choose Which Internet Marketing Channel is Right for Your BusinessAuthor: Rand FishkinLesson: Know Your Company & Your ResourcesIn his post, Fishkin addresses the following question: “If a client came to you with $1 million to invest in a single Internet marketing channel, which one would you choose?” Fishkin has put together a series of graphs and charts that show how a company could measure its budget, goals and available talent to determine which channel would have the highest ROI.So, before you can attempt to bring in more visitors to your site and convert more of these visitors to leads, it’s important to know your own capabilities, strengths and weaknesses. After taking these into account, you will have more insight to choose the internet marketing channel that will be the most effective for you.4. Strategic Blogging and Some Tactics to Nail ItAuthor: Chris BroganLesson: Go With What Works for YouThis post by Brogan discusses various strategies to take with blogging for business to get back that ROI. Brogan emphasizes that a strategy does not have to be set in stone, it should be malleable, aligning with your company’s current needs and goals. There are many different ways to use a blog to accomplish a goal — from how-to posts to posts that spotlight a customer or a case study. Figure out your goals first, and then choose the best strategy for you.5. 7 Tips on how B2B marketers can leverage social mediaAuthor: Brian CarrollLesson: You Have to Give to GetThe lesson here reflects a basic principle of good inbound marketing. Carroll’s tips reiterate the teaching that you cannot expect to get visitors, leads, comments, customers, retweets, or whatever it may be, unless you give valuable content by sharing blog posts, e-books, whitepapers, presentations, webinars with people who are interested in that information.Using social media is an easy way to share content, absorb others’ content, to be helpful and to receive help from others. Establishing yourself as a trusted source in your industry can be accomplished through the continued use of social networks, but only if you are willing to listen and share.Photo: SewPixie .: actually sewing :. Webinar: How to Sell Social Media to Your Boss Social media guru Chris Brogan explains how to demonstrate the value of social media marketing. Download the free webinar to learn how to get your company started with social media.last_img read more

Avoiding the 5 Pitfalls of Free Content

first_img 4. Use Your Free Content to Build the Value of Your Business What are some other ways you can get the most out of the content you give away? One way to convince newcomers of your content’s quality is by using numbers. Advertising that “o or that John asks a question that your prospects might also ask themselves: “How good can something that’s free Originally published May 17, 2011 9:00:00 AM, updated March 21 2013 According to John, the five problems with free content are: intelligence is a great way to signal your content’s quality using As inbound marketers, it is important to be aware of the potential pitfalls of giving away free content and the strategies we can use to effectively leverage it. 1. Create Accountability Eroded Value 2. Build a Reputation for Quality If you provide lots of quality content over time and give it away for free, the value of your business’s really interesting article 5. Be Unique in Your Community ver 20,000 people have signed up for this webinar” Lowered Expectations John claims that free content is more likely to attract casual sign-ups from people who never end up actually attending your webinar or viewing your content. As a marketer, create incentives for your leads to stick around. You could advertise that you’ll be sharing a coupon code at the end of the webinar or offering a sneak preview of a new feature. Having a teaser – and advertising it – is a great way to ensure your leads view your piece of content and become more qualified.center_img John Jantsch of Duct Tape Marketing wrote an . This is similar to the last point. Make sure your content is high-quality and not “slapped together” to meet a deadline. If your leads feel energized, enlightened, or enchanted by your content, they’ll be far more likely to become evangelists for your company – and we all know that nothing beats word-of-mouth recommendations. “817,000 marketers are receiving our content” be?” It is important to make sure that you’re not just making content for content’s sake – your prospects want to know,“What’s in it for me if I sign up for this?” last Friday, bemoaning the over-use of free content as the central tool of inbound marketing. In the article, he lists five reasons why “free is hurting us all” as both content makers and content consumers. The article caught my attention – not necessarily because it’s wrong – but because it raises some worthwhile critiques that all inbound marketers should be aware of to ensure we get the most from our content. Just because there are a growing number of marketers leveraging the power of free content, doesn’t mean your content will get drowned out in the noise. Create an edge that makes your content – and your business – seem unique and special. Blocked Revenue will grow. At HubSpot, we’ve had employees get offered paid speaking engagements because of the expertise they’ve exhibited and thought leadership they’ve established by giving away free content on our blog. 3. Raise Expectations Community Buster No accountability Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Fee Fighters Giving away free content sacrifices short-term profit for long-term brand awareness and thought leadership, and that can turn into cash down the line. is another great example of a company that is positioning themselves well in their industry by differentiating their content and their company. Find a good story that fits your business, and use that to create a unique position that keeps you relevant. social proof At HubSpot, we used the “Good vs. Evil” struggle between inbound and outbound marketing, and positioned ourselves as the good guys.last_img read more

Set Expectations with Email Subject Lines [Data]

first_img There is nothing worse than getting an email from a company that clearly has no idea who you are. The obvious example is women getting emails clearly addressed to men and visa versa. 54 New Data Slides for Your Marketing Decks –  13.7% (OR) – 26.0% (CTR) Topics: Marketing Slide Show In-a-Box [Ready to use/share] 65 New Charts for Your Presentations – 14.3%(OR) – 22.8%(CTR) In our latest eBook, “ Get Key Marketing Trends from the Marketing Data Box and you quickly find out which ones get the best results. Recently we sent out five test subject lines for the same email and found out right away which one got the best results.  See if you can guess. Originally published May 13, 2011 3:00:00 PM, updated October 20 2016 A lot of energy is often put into a clever subject line that gets a good open rate. However, if it has little to do with the content in the email itself, you not only get horrendous click through rates, but you also damage your brand. Email marketing doesn’t lie.  It tells you right away what your open and click through rates were. The open rates were fairly close, the range going from 14.3% to 13.7%, but the click through rates were dramatically different with the high being 26% and the low being 10.4%. People get hundreds of emails a week and when they read them they do so with an expectation that was set up by the subject line. When writing your subject lines start by making sure it has a strong connection to the email itself. If after you’ve tested a number of variations and you still get low open and click through rates it’s not the fault of the subject line – it’s probably your offer. Writing bait and switch subject lines won’t change the eventual results either; they will just make people leery about reading your next email. Then in the body of the email, a slightly different greeting can make even more of an impact. The purpose is to let clients/customers know you are aware that they are clients/customers, while letting prospects know you understand their needs. 65 New Marketing Charts for Your Presentations – 13.7%(OR) – 24.3%(CTR) And the Winner Is! Marketing Slide Show In-a-Box [Ready to use/share] – 14.1%(OR) – 14.8%(CTR) Personalizing the Expectations 54 New Data Slides for Your Marketing Decks 7 Steps to Jump-Start Your Email Marketing Strategy So which of the five subject lines did you choose as the winner?  Here are the resultscenter_img ” we talk about segmenting your lists and changing the messaging to appeal to different groups. For example, say you want to promote the same offer to prospects and existing customers or clients. 65 New Marketing Charts for Your Presentations People Don’t Like the Bait and Switch : (OR is open rate and CTR is click through rate) 65 New Charts for Your Presentations Test a number of subject lines test similar subject lines A general rule of thumb is that the more thoroughly you can segment your lists and personalize your message, the better your response rates will be. And if you can personalize those expectations in your subject line and greeting, you’ll get even better results. Get Key Marketing Trends from the Marketing Data Box – 12.7%(OR) – 10.4%(CTR) Download the free ebook to energize your lead generation efforts and build more buzz around your business. This points to the importance of subject lines, not so much as the way to improve your open rate, but more as a way to set the expectation. All of these subject lines introduced the identical email, so it wasn’t the layout or wording within the email that had an impact. It was the subject line that set the tone. Free Ebook: 7 Steps to Jump-Start Your Email Marketing Strategy A step-by-step guide to email marketing for lead generation. Which one did you pick? Why do you think the winning one got the best results? First you would for both groups. You could further test tweaks to the winning subject line – one that acknowledges the customer or client. Email Subject Lines Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

15 Stats That Prove You Need Mobile Email Optimization

first_img Topics: Email Marketing Metrics Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 2) Mobile now makes up the majority of email opens at 51%. (Source: Litmus)3) 68% of Gmail and Yahoo opens are coming from mobile devices. (Source: Litmus) 4) By the end of 2018, worldwide mobile email users are expected to total over 2.2 billion. By this time, 80% of email users are expected to access their email accounts via a mobile device. (Source: Radicati) Takeaway? Prepare mobile-friendly emails.More and more mobile users are accessing emails through their mobile devices. In order to effectively see results from your email marketing campaigns, you’ll need to ensure each of those emails is ready for reading by the 74% of smartphone owners who use their mobile phones to check email. Case #2: Businesses Aren’t Preparing for Mobile5) Only 11.84% of newsletters use responsive design techniques to optimize their layouts for mobile devices. (Source: Equinux)6) 24% of companies aren’t optimizing their email creative for mobile viewers in any way. (Source: Experian) 7) 39% of marketers have no strategy for mobile email. (Source: eConsultancy) 8) Over 95% of emails are only opened on one device. Very few users open emails on mobile first and save for desktop later. (Source: knotice)9) 70% of consumers delete emails immediately that don’t render well on a mobile device. (Source: bluehornet) Takeaway? Beat the competition with mobile optimized emails.Despite rising consumption of email on mobile devices, many businesses refuse to address this shift. The technical and expertise changes needed to become an early adopter prevents marketers from investing in a mobile email strategy. Don’t let that be you! Mobile phone owners aren’t starring emails on their phone to be read later. Once they read it once on their phone, they’re done.You can either be another unoptimized sender, or you can get on the mobile trend before the competition does and start winning deals faster through mobile. Fortunately many tools are available to show you where your email traffic is coming from, including Signals, a free email tracking tool that will show you who is opening your emails and what device they opened it on.Case #3: Mobile Emails Generate Revenue10) 56% of shoppers are likely to make a purchase via a mobile app in the next year. (Source: Adobe) 11) 69% of shoppers are influenced to make a purchase on mobile by company emails. (Source: Adobe) 12) 90% of consumers who have joined mobile loyalty programs feel they have gained value from them. (Source: Zoomerang)13) Special offers (27%), vouchers (21%), and real-time tracking (21%) are most preferred email types to receive on mobile. (Source: Edialog) 14) Nearly two-thirds of consumers subscribed to mobile marketing indicate that they have made a purchase as a result of receiving a highly relevant mobile message. (Source: Responsys)15) Mobile offers are redeemed 10X more frequently than print offers. (Source: eMarketer)Takeaway? Use mobile email content to make money. Whether you’re an ecommerce business directly generating sales from email sends or a B2B company sending a dedicated marketing offer to increase lead flow, mobile-friendly emails can benefit your bottom line. Now I’m not going to lie, optimizing for email can take some time. But investing just a little more time when preparing your mobile campaigns can go a long way in benefiting your business. center_img I don’t know about you, but when I get an email on my phone and have to squint my eyes to try and make out the words, I hit delete. The emails I’m deleting aren’t spammy, unpersonalized messages — they’re just poorly optimized for mobile. And I’m not the only person who does this.In fact, at the time of this post, 49% of poll participants on LifeHacker voted that out of the emails they receive each day, only 25 or fewer of them were spam. That was the smallest bucket that the 3,304 voters (thus far) could choose from.If only a small portion of emails received each day is actually spam, that means you have a chance to actually compete for attention in a user’s inbox. And your mobile readiness may just be what makes or breaks you.The following 13 stats explain why.Case #1: Mobile Email Usage Is Increasing1) 74% of smartphone owners use their devices to check their email. (Source: Gartner) Originally published Aug 28, 2014 12:00:00 PM, updated July 28 2017last_img read more

A Wikipedia Expert’s Thoughts on the NYPD Editing Controversy

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Link Building Editor’s Note: Recently, Capital New York reported that NYPD computers had been used to make edits to Wikipedia entries on police-related topics. We asked Wikipedia expert and President of Beutler Ink William Beutler to comment on this news story.New Yorkers and the social web alike were stunned to learn that NYPD computers had been used to make surreptitious Wikipedia edits on entries related to police department controversies, including pages covering the “stop-and-frisk” policy and the deaths of Eric Garner and Amadou Diallo.These edits added information favorable to the NYPD while downplaying views more critical of the department. For instance, “Garner raised both his arms in the air” became “Garner flailed his arms about as he spoke”; another edit pointed out that Garner was “considerably larger than any of the officers” — making the deceased sound more dangerous and unpredictable.It was a scoop for reporter Kelly Weill, who went through the trouble of creating a Python script to sort through vast amounts of data to find the story. Following fast, the New York media and tech press collected denials from the department, criticism from the mayor’s office (which apparently has its own history of Wikipedia editing), and ultimately a statement from the police commissioner saying, “I don’t anticipate any punishment, quite frankly.” Meanwhile, a Twitter account called @nypdedits appeared, watching for any subsequent edits from the NYPD, and other reporters are setting up alerts for Wikipedia edits from their local police departments.As a Wikipedia contributor of many years and the writer of a blog offering Wikipedia commentary, the thing I find most surprising about this is just how surprised people seem to be — self-interested Wikipedia edits are nothing new.The History of Self-Interested Wikipedia EditsNearly eight years ago, a young web programmer named Virgil Griffith created WikiScanner, a website tracing many Wikipedia edits back to the CIA, Coca-Cola, The New York Times, ExxonMobil, and pretty much every large organization you can name. There was plenty of outrage to go around, but not enough attention to really single anyone out. There is even a Wikipedia article called “Conflict-of-interest editing on Wikipedia” that chronicles the most infamous examples.It’s pretty much been the same story ever since, with a rotating cast of sensitive topics, intransigent authorities, and mildly sophisticated web detective-work needed to blow things wide open.Which leads to another thing I know: The group least likely to raise a major fuss about this turns out to be … Wikipedia editors. Outwardly, Wikipedians lament the fact that this kind of thing happens all the time, avowedly disapprove of it, and then do nothing to prevent it from happening again. After all, this happens all the time.Wikipedia’s Guidelines on Editing EntriesThe relevant Wikipedia guideline is “Conflict of interest,” which strongly discourages (although does not outright prohibit) editing topics where one has a close personal or financial relationship. It’s problematic in part because most editors gravitate toward topics they are interested in. Sometimes it’s a favorite TV show, sometimes it’s an area of research, and other times it’s about one’s own industry.So what makes the difference between perfectly acceptable edits and ones to watch out for? The guideline says, “when advancing outside interests is more important to an editor than advancing the aims of Wikipedia, that editor stands in a conflict of interest.”The problem is that, as written, the line crossed exists only inside the editor’s head, which then invites other editors to weigh in on their own view of the subject matter. Despite the existence of a Wikipedia policy that advises to focus on “content, not on the contributor,” it’s a lofty notion that isn’t always held. Meanwhile, another policy forbids editors from posting information revealing the real-world identity of editors who have chosen to use pseudonyms. This rule is strictly enforced, which sometimes inhibits efforts to ferret out crafty offenders.More than once in recent years, the Wikipedia community has considered an outright ban on “paid editing,” but each time it has been struck down for fears that it would go too far. In particular, any rules strong enough to be effective might also put a university professor in harm’s way for writing about their own field of research. Many Wikipedians are now employed in paid positions at libraries and universities, so drawing a line around payment is too dangerous.A Closer Look at NYPD’s EditsBut what, exactly, did the NYPD do? It’s entirely possible that the edits were made by an officer acting on his or her own volition, as a matter of personal opinion, instead of word coming down from the NYPD brass to put the fix in on Wikipedia. That is, not to put too fine a point on it, how a very large majority of edits on Wikipedia get made.Meanwhile, not all of the edits were made to NYPD-related cases. Weill published a Google Doc with a list of NYPD-edited articles, showing the edits covered a wide range of topics, including lots about popular culture (my favorite: NYPD Blue tough guy Andy Sipowicz). The NYPD’s editors also removed some more obvious vandalism.To the list of not-so-bad changes one might plausibly add the specific Garner edits I quoted above. If someone without ties to the NYPD made these changes, there might be disagreement, but not necessarily a “gotcha” angle.It’s not difficult to imagine that the articles were biased against the police to begin with, or that this was the officers’ impression. This is one reason why Wikipedia officially calls itself the “encyclopedia that anyone can edit” — through the back and forth of debate, Wikipedia will asymptotically approach the best possible version of events. This is the theory of crowdsourcing.But this process breaks down when the involvement of “interested” parties is looked down upon. Could the NYPD have made the same changes had they brought them to discussion? Maybe. Figuring out how to fairly handle these “conflict of interest cases” is something Wikipedia needs to work on.But it still mostly works. Having seen this happen time and again, Wikipedians are thinking this is an unfortunate but unavoidable side effect of allowing an open-editing policy. Closing off access to editing by all comers is more dangerous than leaving it open to all. Wikipedians are nervous that they aren’t able to detect these kinds of edits, but they know they can deal with them once they are uncovered.Amid the controversy, a few Wikipedia editors will follow up on specific changes, and decide for themselves whether to keep, delete, or alter the specifics. And then they’ll steel themselves, knowing this happens all the time. Originally published Mar 23, 2015 6:00:00 AM, updated March 25 2015last_img read more

The Rebel’s Guide to Design: 16 Rules You Can (And Should) Break [SlideShare]

first_img Topics: Design This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.Don’t use more than three typefaces. Follow a grid. Keep it simple. You’ve heard these common design rules repeated over and over again — by your teacher, your art director, and even that friend who uses Microsoft paint to design his band posters.Download 195+ visual marketing design templates to use for social media posts, infographics, and more. But adhering to the rules doesn’t always leave room for creative inspiration. As David Ogilvy said, “Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.”In marketing and advertising, we value those who are willing to challenge the norm and question the how — the creatives who discover a novel solution by ignoring the brief and looking at the problem in a completely new way.But you can only break the rules if you know the rules. DesignMantic created the below SlideShare outlining the typical rules followed in design and why you should consider breaking them this year. Check it out to learn how exactly you can become a more rebellious designer. Originally published Feb 6, 2016 8:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Social Commerce: What It Is & How to Use It in 2019

first_imgRecently, I set an iPhone time limit on my social media use to “45 minutes”.I figured 45 minutes would be more than enough. Almost an hour? In between working at HubSpot, catching up with friends, and attending exercise classes, I had no doubt 45 minutes would be plenty of social media consumption.Unfortunately, I learned pretty quickly that I actually spend 45 minutes on social media before I even get to work in the morning.I know I’m not alone. In fact, the average daily social media use of internet users worldwide amounts to 136 minutes per day.With all that social media consumption, it makes sense that more businesses are turning to social media to market to their audiences. But marketing is just one aspect of the buyer’s journey — what about sales? Can that be done within social media platforms, as well?While still in the early stages, it’s now entirely possible for businesses to sell products and services natively within social media sites.Here, we’re going to explore that very concept — known as social commerce — and take a look at some impressive examples of social commerce, so you can consider trying it for your own company. Additionally, we’ll list some of the most popular social commerce platforms available today, so you can decide which one could give you the highest ROI.Download Now: Ecommerce Marketing Plan Template Social media checkout capabilities Social commerce plugins and apps Shoppable ads Chatbot checkout What is social commerce? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 1. InstagramBetween its checkout capabilities and shoppable posts tool, Instagram is undeniably one of the most popular platforms for social commerce. Many Instagram users are already using Instagram as an opportunity to discover and purchase new products — for instance, 80% of users use Instagram to decide whether to purchase a product or service, and 83% use it to discover new products. Since these users are already prepared to find and purchase new products, it’s critical that they’re given the option to buy them in-app.Image Source2. PinterestPeople often turn to Pinterest for fashion, home decor, or beauty inspiration, so it makes sense that Pinterest would be a viable platform for social commerce. In fact, 93% of active Pinterest users said they use Pinterest to plan for purchases, and 87% said they’ve purchased something because of Pinterest.Pinterest’s Shop the Look Pins allows users to click on small white dots on various products within a post, and either purchase that product within the app or browse similar products. They can make purchases on both desktop and mobile.Image Source3. FacebookWith over two billion active users, Facebook is one of the most popular social platforms in the world, making it a good place for social commerce.If you have a Facebook Business Page, you can set up a Facebook shop to sell your products and services directly within the social platform.Facebook notes — “While any business can have a shop, this feature best serves merchants, retail and e-commerce advertisers. We recommend it for businesses selling apparel, accessories (including bags and luggage), home furnishings and baby or kids’ products.”To upload your inventory to Facebook and create a shop section, you can either use a third-party ecommerce platform like BigCommerce or Shopify, or you can upload and manage your products yourself.For further inspiration, try searching for major retailers and checking out how they’ve set up their Facebook shop. For instance, take a look at New Balance’s Facebook shop:Facebook shop is a fantastic opportunity for your business to reach a larger audience — and, even if your customers don’t end up purchasing your products on Facebook, having these products listed on your Facebook Business Page is a good idea for making Facebook users aware of the products you sell in-store.4. PoshmarkPoshmark is a social commerce marketplace that allows people in the U.S. to buy or sell clothing, shoes, and accessories, either new or used. Poshmark makes the experience even more social with features like “Posh Parties”, which are virtual buying and selling events that you can attend with friends.Popular brands on Poshmark currently include Nike, Lululemon, and Chanel — to sell on Poshmark, simply download the app and follow seller instructions from there.5. ShopeeShopee, reportedly the largest online shopping platform in Southeast Asia and Taiwan, is a social commerce marketplace that enables users to buy and sell products ranging from home & living to mobile & gadgets.Major brands on Shopee include Kleenex, L’Oréal, and Oreos. Selling on the app is easy enough — simply verify your phone number, ensure your products aren’t prohibited, and click “Add New Product” on your Shopee page. With over 95,000 users on the app worldwide and a unique focus on the Asian market, Shopee is a good option for brands looking to expand their global presence. 1. Social media checkout capabilities.One of the best examples of social commerce is the ability to click a product and checkout right from within a social media site, like Instagram or Facebook.For instance, in 2018, Instagram released a “checkout” feature on their app, which allows you to click on a product within a post, choose a size and color, and proceed to payment within the platform.The first time you use Instagram’s checkout feature, you simply need to enter your name, email, billing information, and shipping address. Once your order is complete, Instagram saves your information so you don’t need to enter it next time you shop.Additionally, you’ll receive notifications about shipping and delivery right from within Instagram, so you can also track your purchase without leaving the app.For instance, let’s take a look at what happens when I click the “View Products” button (bottom right) on one of @NikeWomen’s Instagram posts:Instagram immediately pulls up a page with all the details of every product included in the image.Let’s say I’m particularly interested in the sneakers. From within Instagram I can choose a color and size and then click the blue “Checkout on Instagram” button. If I’ve shopped on Instagram before, I don’t even need to re-enter my information. Pretty simple, right?Plenty of other social networks have these checkout features, including Facebook, Pinterest, and Twitter.2. Social commerce plugins and apps.As social commerce continues to rise in popularity, we’ll continue to see more plugins and third-party apps emerge to make the process even more seamless for businesses and users alike.For instance, one third-party app called Soldsie allows your followers to make a purchase on one of your products by simply typing “Sold” into the comments section of a post. Once they’ve commented “Sold”, the app takes care of the rest, emailing the user an invoice to complete.Image SourceSoldsie notes — “As fans comment, your sales trend on Facebook as each photo is shared with your fan’s Facebook friends.” For instance, if my friend comments “Sold” on a Facebook post of a cute sundress, I’ll see the picture in my News Feed and might consider purchasing one for myself.Ultimately, social commerce is a good opportunity to increase brand awareness while also increasing sales — a win, win.3. Shoppable ads.Shoppable ads is another example of social commerce, and is currently available on both Instagram and Snapchat.Simply put, shoppable ads allows businesses to tag products in an Instagram or Snapchat sponsored post, ideally creating a more efficient ad-to-purchase experience. Best of all, this type of social commerce helps businesses collect valuable data on which ads convert prospects into customers immediately. The features you’ll find on shoppable ads within both Snapchat and Instagram continue to improve — for instance, in 2018 Snapchat launched advanced features on their shoppable ads, including collection ads, product catalogs, advanced pixel targeting, and 30+ new Snapchat partners.Wish, an e-commerce app, successfully uses Snapchat’s product catalog feature to create different Snap Ads and Story ads to showcase a large variety of their products, as shown below.Image SourceShoppable ads are undeniably profitable if done well — on Snapchat alone, FabFitFun lowered cost-per-purchase by 36%, while American Eagle increased return-on-ad-spend (ROAS) by more than 3X.With shoppable ads, you’re able to market and sell directly to your intended audience without causing friction in a user’s social media experience. For instance, 73% of Snapchat users are between 18-24 years old. If this is your ideal demographic, why not try including your products or services directly within the ads you’re creating on Snapchat? This allows users to find products of interest to them without needing to leave the app at all.4. Chatbot checkouts.One final example of social commerce that’s critical to point out is chatbot checkouts — the ability for a user to find and purchase a product by chatting with a chatbot within a social platform.For instance, consider SnapTravel’s Facebook Messenger bot, which helps people find hotel deals and book rooms right from within Messenger:As you continue chatting with the bot, you’ll receive better, more customized deals based on your requirements. Additionally, you can click “Open Filter” to further modify your search based on your criteria, and a new screen will open up right from within Messenger:SnapTravel offers deals only available in Messenger, incentivizing users to book with the chatbot rather than on their website.Using a chatbot to streamline your buyer’s journey is particularly helpful for mobile-users who want to find and purchase products on an app they already have on their phones — like Messenger. Social commerce examples Topics:center_img Social commerce is the ability to purchase a product or service natively from within a social media platform like Facebook, Pinterest, Instagram, or Twitter. Since many businesses are marketing on these social media sites already, it makes sense to allow users to purchase from within these platforms without leaving the site at all. Ecommerce Marketing Originally published Feb 25, 2016 5:00:00 PM, updated July 28 2017 Instagram Pinterest Facebook Poshmark Shopee Top social commerce websites/platforms Ultimately, social commerce has the ability to eliminate friction in a user’s online shopping experience, and catch users’ at moments when their excitement over your products is highest.However, it’s critical you do market research to ensure you’re using the right social commerce platforms or apps to reach your audience in the social spaces they frequent the most.Additionally, remember social commerce is fundamentally social in nature — if your business doesn’t also engage and communicate with its followers, then your company won’t get much out of social commerce as a long-term strategy.last_img read more

$300,000 Provided To Furnish Two Homes Under Indigent Project

first_imgStory Highlights The two studio units, which consist of a bedroom, bathroom and a kitchen area, were constructed in the communities of Lime Hall and Beecher Town at a cost of $1.8 million each. Local Government and Community Development Minister, the Hon. Desmond Mckenzie, says $300, 000 has been provided to furnish two houses in St. Ann that have been constructed under the Indigent Housing Project. Speaking at the St. Ann Municipal Corporation’s annual Christmas tree lighting ceremony at Lawrence Park, St. Ann’s Bay, on Friday (December 14), Minister McKenzie says the provision “will ensure that persons, who are benefiting from these two units will not just have a roof over their heads but will have a bed, a stove, a refrigerator.” Local Government and Community Development Minister, the Hon. Desmond Mckenzie, says $300, 000 has been provided to furnish two houses in St. Ann that have been constructed under the Indigent Housing Project.The two studio units, which consist of a bedroom, bathroom and a kitchen area, were constructed in the communities of Lime Hall and Beecher Town at a cost of $1.8 million each.Speaking at the St. Ann Municipal Corporation’s annual Christmas tree lighting ceremony at Lawrence Park, St. Ann’s Bay, on Friday (December 14), Minister McKenzie says the provision “will ensure that persons, who are benefiting from these two units will not just have a roof over their heads but will have a bed, a stove, a refrigerator.”Six houses have been constructed under the Indigent Housing Project, with construction to begin on four more in January 2019.In the meantime, Minister McKenzie is urging Jamaicans to place special emphasis on assisting those in need during the Christmas season.“Christmas is a time of giving, it is a time that we express love. It is a time that you should go beyond the norm to extend the privilege that we have that many will never have,” he said.For his part, Mayor of St. Ann’s Bay and Chairman of the St. Ann Municipal Corporation, Councillor Michael Belnavis urged the residents to ensure that the true meaning of Christmas is highlighted as they celebrate the season.“It’s not all those fancy lights and the Christmas cake and the sorrel. That is the celebration of it. It is the Lord Christ Jesus being born. We are celebrating that event because He saved our lives,” he noted.Scores of residents turned out to participate in the annual Christmas tree lighting ceremony, which was organised by the Civil Affairs and Community Relations Committee of the St. Ann Municipal Corporation.The ceremony featured the singing of carols and performances from various high school students as well as local entertainers.last_img read more

KUSI revisits Turko Files Worst Street Ever

first_imgKUSI revisits Turko Files ‘Worst Street Ever’ Posted: May 10, 2018 Michael Turko, John Soderman, Shortly before KUSI’s Michael Turko retired, he dubbed a section of road in El Cajon as a “civic disgrace,” as in the absolute worst street in San Diego, featuring potholes that were more like craters.Related Story: Turko Files: Worst Street in Town!KUSI’s John Soderman was LIVE from El Cajon with an update on how things are looking now. Michael Turko, John Soderman May 10, 2018 Categories: Local San Diego News FacebookTwitterlast_img read more

Web 20 and the Heartbreak of Algorithmia

Nevertheless, I have to confess some discomfort with the digital revolution as it has unfolded to date, and with those who take delight in all its works.  At some of the forums on interactive media at the recent South by Southwest Conference, the air was thick with self-congratulation, and the phrase “careless plunder” kept coming to mind.There is obviously a great deal to celebrate about the Internet and the promise of digital broadband, especially a vast increase in access to knowledge, global communications and opportunity. But there is much that should give us pause as well, including the absence so far of a healthy business model for content creators and publishers. “How long is too long to wait?” Jaron Lanier asks on behalf of Internet-starved musicians in his new book, You Are Not a Gadget. “Isn’t 15 years long enough to wait before we switch from hope to empiricism?”The most promising new business models for journalism are not promising at all. Consider “content farms” like Demand Media, a factory of drive-by, slave-wage piecework on such enervating nano-topics as the best way to unbend knitting needles or scour a soiled hubcap. Why such subjects? There is an algorithm for that: Simply mine billions of search results, match keyword results to ad-adjacency rates, then cross-ruff the likeliest terms with their search rankings and assign the result to reporters ($15 per piece), videographers ($20), a copy editor ($2.50) and a fact-checker ($1). Demand Media publishes 4,000 articles and video clips every day. Their goal for next year is a million a month.Demand Media started out doing its work the usual way, but its editors lost their jobs when it was discovered that the algorithm could do all the assigning while delivering almost five times the revenue and 20 times the profit. Presto: “You can take something that is thought of as a creative process,” the algorithm’s inventor told Wired, “and turn it into a manufacturing process.”A New Social DiseaseWhat we have here may be the early symptoms of a new social disease—call it algorithmia—in which the magic of literally unthinkable, computer-enabled mathematics can mesmerize the culture, just as it dazzled the best minds of Wall Street and nearly took down the U.S. economy.The Internet’s principle effect on commerce has been disintermediation, a fittingly clinical term for cutting out the middle of the supply chain between producer and consumer.  But the holy algorithms of Web 2.0 enable an even more fateful and ugly disruption: the disintermediation of content and meaning.We can comfort ourselves with the thought that more people are reading more “news” than ever before, but in fact most real news is still being reported by our increasingly enfeebled newspapers, and our common wealth of information is declining as their staffs do. What has really increased is dissemination and opinion, a lot of reheated rephrasings meant to thicken the aggregatorial stew.It is difficult to see the way from here to a more humane digital world, but it is not hard to see some aspects of the business model that will get us there: It will place the power of granting significance back into human hands, reward the pursuit of truth and beauty and put digits to the work of hearts and minds. James R. Gaines is the founder of Story River Media, a Washington, D.C.-based publisher devoted to interactive multimedia story-telling across all digital platforms for corporate, government, non-profit and publishing clients. He is the former managing editor of TIME, Life and People magazines, and was corporate editor of Time Inc. “On the one hand, information wants to be expensive, because it’s so valuable…On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have these two fighting against each other.” [Emphasis added]So said Stewart Brand at the first Hackers’ Conference, in 1984. In its entirety, the statement was true and far-sighted, but most of it has been forgotten. That famous italicized fragment, taken out of context, became the call-to-arms of an ideology loosely known as Web 2.0, embracing a broad challenge to principles of copyright, the concept of intellectual property and the usefulness and viability of “old media.” The fight that Brand predicted now verges on cultural war.Despite my long background at Time Inc., I have sometimes sided with those who blithely blame “old media” for their own distress, faulting them for blindness, arrogance and failure to adapt. As someone who has moved into digital publishing myself, I have a stake in the success of the new models that threaten their existence.Online Arrogance read more

PHOTOS Scenes From The Wilmington Farmers Market

first_img Hannah’s Herbals Beads By Barbara Purple Carrot Bread Children’s Craft Table Polish Prince Pierogi WILMINGTON, MA — The Wilmington Farmers Market held its second ever Winter Market on Sunday, December 2 at the Wilmington United Methodist Church (87 Church Street). Below are some scenes from the Market. Click on each image for a larger view. Bee Balm Co. Sweet Lydia’s Susan Anton LMT Wilmington Figure Skating Club Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Thank You To Our Sponsor:Share this:TwitterFacebookLike this:Like Loading… RelatedPHOTOS: Scenes From The Wilmington Farmers MarketIn “Photo of the Day”SAVE THE DATE: Wilmington Methodist Church’s Annual Harvest & Holly Fair Set For October 26In “Community”What To Expect At The Wilmington Farmers Market On September 1In “Community” Juicebox Diva Arrowhead Farm Rustic Life Farm Soap Seafood Expresslast_img read more

President Trump wants social media to catch shooters before they strike Its

first_img reading • President Trump wants social media to catch shooters before they strike. It’s going to be hard Aug 6 • Trump says he’s watching Google ‘very closely,’ slams CEO Sundar Pichai President Donald Trump delivered remarks on the mass shootings in El Paso, Texas, and Dayton, Ohio Monday. Getty Images Some of the most horrific mass shootings have followed a chillingly similar script: Angry white men, driven to extremism in online forums like 8chan and Gab, post manifestos railing against minorities. When they begin to shoot, members of the message boards post responses that encourage them to kill more.President Donald Trump says it needs to stop.In a speech after two shootings left at least 31 people dead, Trump called on social media companies to identify mass shooters before they open fire.”I am directing the Department of Justice to work in partnership with local state and federal agencies, as well as social media companies, to develop tools that can detect mass shooters before they strike,” he said.In theory, predictive policing online should be possible. Twitter, Facebook and YouTube have increasingly harnessed artificial intelligence and other technology to identify and act on bad behavior as they sift through billions of posts. They’ve been able to pull down terrorist propaganda from ISIS, for example, and they have programs that can often identify child pornorgraphy automatically.22 Dead And 26 Injured In Mass Shooting At Shopping Center In El PasoPeople gather near white handmade crosses memorializing the victims of a mass shooting which left at least 22 people dead in El Paso, Texas. Getty Images The challenge, experts say, is that correctly identifying these lone wolves is tougher than finding overt terrorist propaganda. One reason, for example, is it’s hard to determine when a post may be preparation for a terrorist act, or merely someone spouting off.Another problem is that message boards have changed the way extremists recruit to their causes. Many of these attackers know each other only online. Some may not interact directly.”In the past, there would be a more terrestrial component to how hate groups would organize and recruit,” said Brian Levin, who runs the Center for the Study of Hate and Extremism at California State University, San Bernardino. That means they’d meet somewhere in the real world to chat or exchange propaganda.Manifestos online have taken the place of those real world connections. Manifestos reference other manifestos, effectively writing a new chapter in an expanding meta-book of hate. The writers almost always post anonymously. They rarely post overt threats because those would break the rules of most social media sites, which could get them kicked off and deprive them of a platform.”The issue is can we get to these folks who while stealth, are delivering clues, oftentimes the last of which is right before their attack,” Levin added.Not always rightOf course, Facebook and Twitter have taken action, primarily against propaganda supporting ISIS and Al-Qaeda. The social media companies have occasionally identified takedowns of white supremacist material, but haven’t provided macro data on the topic.Twitter says it suspended 166,513 unique accounts for promoting terrorism during the second half of 2018. The company credited its internal tools for flagging 91% of the accounts.”In the majority of cases, we take action at the account setup stage — before the account even Tweets,” Twitter said earlier this year.Meanwhile, Facebook said it found more than 99% of ISIS and Al-Qaeda content before it was reported by the community in the six months between April and September 2018.But experts say propaganda that lionizes terrorists is easier to identify as dangerous than an angry person spouting off about politics. And reading motive into hyperbolic tweets raises knotty questions about free speech. We can’t get to actual solutions if we keep blaming the virtual world. Brittan Heller, a fellow at Harvard’s Carr Center for Human Rights Politics Tech Industry Digital Media 33 Share your voice Tags Aug 7 • Trump’s emissions and fuel economy rollbacks will cost Americans money, study says US Tech Policy See All • Comments Jul 28 • Apple’s Q3 earnings are all about the iPhone 11 hints “When we look at what predictive policing looks like, it always results in over-policing, arrests and prosecution of communities of color,” said Brittan Heller, a fellow at Harvard’s Carr Center for Human Rights, who previously worked for the Anti-Defamation League, the US Department of Justice, and International Criminal Court. “Whenever I hear people trying to predict criminality, as a former prosecutor, it makes the hair on the back of my neck stand up,” she said.Aside from the potentially thorny civil rights issues, the technology at Facebook, Twitter and YouTube is far from perfect. Their automated computer programs have screwed up plenty of times.When Facebook put a computer in charge of selecting trending topics, it began sharing hoaxes and conspiracy theories instead of actual news stories. After a shooter killed 17 people at Marjory Stoneman Douglas High School in Parkland, Florida, the top trending video on YouTube accused David Hogg, a survivor, of being a “crisis actor.”AI may eventually get better at understanding hate-riddled posts. But Heller says Trump and other politicians need to look beyond technology for an answer to this growing domestic threat.”It’s less a question about the internet, and it’s more a question about gun-based violence,” Heller said. “We can’t get to actual solutions if we keep blaming the virtual world.”CNET’s Queenie Wong contributed to this report. US Tech Policylast_img read more

WalMart to sell China online unit to JDcom for a 5 stake

first_imgWal-Mart Stores Inc said on Monday it plans to sell its Chinese e-commerce business Yihaodian to Chinese online retailer JD.com Inc for a 5 percent equity stake in JD.com, a strategic alliance that aims to expand WalMart’s reach in China to more customers.Under the deal, JD.com will issue about 145 million new class A shares to Wal-Mart, worth about $1.5 billion at JD.com’s current valuation.Shares of Wal-Mart rose 26 cents, or 0.4 percent, to $71.21 in afternoon New York Stock Exchange trading. JD.com’s ADRs were up nearly 8 percent, or $1.56, at $21.58Wal-Mart took a stake in Yihaodian, which has focused on online grocery sales and caters to affluent female customers, in 2011 before taking full ownership last July.That deal combined Yihaodian’s local expertise with Wal-Mart’s global sourcing and supply chain capabilities, but growth was hindered when Wal-Mart narrowed the number of sellers on the site, according to a note from Barclays issued on Monday.In the latest agreement, JD.Com, China’s second-largest online retailer, will control the Yihaodian brand and website, while Walmart will continue to operate the Yihaodian direct sales business and will sell on the Yihaodian marketplace.The deal will give Walmart access to JD.Com’s online traffic and expand its reach into the Chinese market. Sam’s Club China will open a flagship store on JD.Com and utilize its delivery network, the companies said. Walmart’s China stores will be listed as a preferred retailer on JD.com’s crowd-sourced platform, O2O JV Dada.Brian Yarbrough, an analyst with Edward Jones, said the deal with JD.com was a more cost-effective way for Wal-Mart to get its products and name in the marketplace by partnering with a large, experienced player.”It doesn’t mean that they’ve pulled away, but to me it tells me they are trying to make smarter investments,” said Yarbrough.Walmart’s financial adviser on the deal was Morgan Stanley & Co. LLC and its legal advisor was Morrison & Foerster LLP. JD.com’s legal advisors were Orrick Herrington Sutcliffe LLP and Han Kun Law Offices.last_img read more

Sensex down 143 points Nifty below 10200 points amid negative global cues

first_imgA view of National Stock Exchange (NSE) and Bombay Stock Exchange (BSE).IANS [Representational Image]Negative global cues, along with a depreciating domestic currency, pulled the Sensex down 140 points during the afternoon session of the trade on Friday.While auto and the telecom counters were the bright spot, heavy selling pressure was witnessed in IT, banking and TECK (technology, entertainment and media) stocks on the BSE.”The weakness in the domestic markets can be attributed to the Asian markets, as all the major economies have huge debts and are facing heavy inflation along with currency depreciation,” Anuj Gupta, Deputy Vice President – Research – Commodities and Forex, Angel Brooking, told IANS.”Currency depretation and high crude oil prices have impacted corporate earnings, which is evident in their balance sheet.”The domestic currency was trading at around Rs 73.36 a US dollar (12.58 p.m.), after closing at 73.28 on Friday while the benchmark brent crude was at $76.40 a barrel.The S&P BSE Sensex which had opened at 33,776.80 points from its previous close of 33,690.09 points traded at 33,545.60 points (1.09 p.m.), down 144.49 points or 0.43 per cent.It touched an intra-day high of 33,776.80 points and a low of 33,332.10 points.The NSE Nifty50 traded at 10,081.80 points during the afternoon trade session, down 43.10 points or 0.43 per cent.Among the major losers was Yes Bank, which on Thursday reported a decline of 3.7 per cent in its net profit for the quarter ended September. Its stocks traded over 6 per cent lower at Rs 185.75 apiece. ITC was trading over 2 per cent lower, at Rs 279.95 apeice ahead of its Q2 results due later in the daylast_img read more

Texas Man With 3DPrinted Gun And Hit List Of Lawmakers Sentenced To

first_img Share Eric Gay/APA 3D-printed gun called the Liberator. A man was sentenced to eight years in prison Wednesday for violating a court order after he printed his own 3D gun.Eric Gerard McGinnis was not supposed to have a gun. After a violent altercation with his girlfriend, a Texas judge barred him in 2015 from possessing a firearm. A year later, McGinnis tried to buy a gun anyway, but the purchase wouldn’t go through after a background check revealed the court order.So, according to the U.S. Attorney’s Office, McGinnis obtained a barrel, stock, upper receiver and grip — and then used a 3D printer to create the gun’s firing mechanism. He assembled the parts into a short-barrel AR-15 style rifle, and headed out into the woods with what federal attorneys called a “hit list” of Democratic and Republican lawmakers, including their office and home addresses. The list was titled, “9/11/2001 list of American Terrorists.”McGinnis was arrested in 2017 after officers heard three shots in the woods. On Wednesday he was sentenced to eight years in prison.“When he realized he couldn’t legally purchase a firearm, Eric McGinnis circumvented our gun laws by 3D-printing his weapon, eliminating the need for a background check,” said Erin Nealy Cox, U.S. Attorney for the Northern District of Texas.While McGinnis was being sentenced in Texas, Democrats in the House of Representatives were attempting to make good on their promise to tighten gun laws. The Judiciary Committee on Wednesday approved two bills expanding background checks for gun purchases. Those laws would require checks even at gun shows or in private sales. According to Politico, the legislation “stands virtually no chance in the Senate,” which is controlled by Republicans.McGinnis’ attempt to legally purchase a firearm was stymied by the National Instant Criminal Background Check System. But legislation proposed yesterday in the Senate deals directly with 3D printable guns. A group of Democrats proposed a law that would maintain current laws against publishing 3D printed gun information over the internet.The Senate Democrats criticized President Trump’s proposal to transfer oversight of 3D guns to the Commerce Department, arguing that would make it easier for people to get access to blueprints.“The Trump administration basically gave anyone – including criminals and murderers – a green light to 3D print and sell untraceable ‘ghost guns,’” said Sen. Chris Murphy, D-Conn, according to The Washington Examiner. “Thankfully, the courts have blocked this for now, but Congress needs to act to close this glaring loophole before anyone gets killed.”It’s not just Congress that is considering gun legislation. In New Hampshire on Wednesday, state lawmakers considered multiple bills that would expand background checks to close the so-called “gun show loophole”; impose a seven-day waiting period for most firearm sales; and prohibit possession of firearms at school zones throughout the state.In Nevada, the state senate also approved a bill designed to close the gun show loophole. According to the Reno Gazette Journal, all eight members of the Republican minority party opposed the bill, arguing the law was a “feel-good” measure being passed for political reasons.Copyright 2019 NPR. To see more, visit https://www.npr.org.last_img read more

Tonight AFROs First Edition with Sean Yoes Wed August 30

first_imgListen at WEAA Live Stream: http://amber.streamguys.com.4020/live.m3uDonald Trump has lifted President Obama’s ban on surplus military hardware, such as tanks and grenade launchers, being given to police departments. Will discuss the implications of the controversial action with Neill Franklin, of the Law Enforcement Action Partnership. Plus, the Mod Squad, Taya Graham and Stephen Janis of The Real News Network, report on law enforcement and politics, including the breaking news of an eighth Baltimore Police officer charged federally for racketeering.These stories and much more on AFRO’s First Edition with Sean Yoes, Monday through Friday, 5-7 p.m.last_img read more

Blockers Again Tops Studios TV Ad Spending

first_imgImpressions: 247,909,375Attention Score: 92.71Attention Index: 95National Airings: 772Networks: 50Most Spend On: TBS, AMCCreative Versions: 28Est. Lifetime TV Spend: $26.92MStudio: Warner Bros.Started Airing: 01/21/18 Popular on Variety Top Movie Commercials by Weekly TV SpendData provided by iSpot.tv $5.21M – Blockers 1 Movie titles with a minimum spend of $100,000 for airings detected between 04/02/2018 and 04/08/2018.* TV Impressions – Total TV ad impressions delivered for the brand or spot.* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.* Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.Variety has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from more than eight million smart TVs, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology. $5.15M – Rampage In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Universal Pictures claims the top spot in spending for the second week in a row with “Blockers.” Ads placed for the comedy had an estimated media value of $5.21 million through Sunday for 1,041 national ad airings on 39 networks. (Spend figures are based on estimates generated from April 2-8. Estimates may be updated after the chart is posted as new information becomes available.) Universal prioritized spend across networks including NBC, ABC and USA Network, and during shows such as The Voice, Scandal and Siren. Just behind “Blockers” in second place: Warner Bros.’ “Rampage,” which saw 772 national ad airings across 50 networks, with an estimated media value of $5.15 million. $4.28M – A Quiet Place Impressions: 291,066,915Attention Score: 94.47Attention Index: 120National Airings: 1,012Networks: 31Most Spend On: AMC, Comedy CentralCreative Versions: 45Est. Lifetime TV Spend: $14.34MStudio: Paramount PicturesStarted Airing: 02/25/18center_img Impressions: 122,867,260Attention Score: 94.70Attention Index: 124National Airings: 307Networks: 32Most Spend On: TBS, AMCCreative Versions: 15Est. Lifetime TV Spend: $7.13MStudio: MarvelStarted Airing: 03/11/18 $4.09M – Avengers: Infinity War Impressions: 193,464,621Attention Score: 93.37Attention Index: 104National Airings: 628Networks: 26Most Spend On: FOX, ABCCreative Versions: 25Est. Lifetime TV Spend: $9.57MStudio: Universal PicturesStarted Airing: 02/25/18 $4.38M – Truth or Dare Impressions: 321,995,250Attention Score: 91.89Attention Index: 86National Airings: 1,041Networks: 39Most Spend On: NBC, ABCCreative Versions: 55Est. Lifetime TV Spend: $23.22MStudio: Universal PicturesStarted Airing: 01/08/18 TV ad placements for Universal’s “Truth or Dare” (EMV: $4.38 million), Paramount’s “A Quiet Place” ($4.28 million) and Marvel’s “Avengers: Infinity War” ($4.09 million) round out the chart. Notably, “Avengers: Infinity War” has the best iSpot Attention Index (124) in the ranking, getting 24% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV). ×Actors Reveal Their Favorite Disney PrincessesSeveral actors, like Daisy Ridley, Awkwafina, Jeff Goldblum and Gina Rodriguez, reveal their favorite Disney princesses. Rapunzel, Mulan, Ariel,Tiana, Sleeping Beauty and Jasmine all got some love from the Disney stars.More VideosVolume 0%Press shift question mark to access a list of keyboard shortcutsKeyboard Shortcutsplay/pauseincrease volumedecrease volumeseek forwardsseek backwardstoggle captionstoggle fullscreenmute/unmuteseek to %SPACE↑↓→←cfm0-9Next UpJennifer Lopez Shares How She Became a Mogul04:350.5x1x1.25×1.5x2xLive00:0002:1502:15last_img read more