Thus, it will be held from March 21-23.03.2019, XNUMX in Vinkovci UHPA Days, and from October 02 to 05, 2019, the Days of Croatian Tourism will be held in Osijek. It is important to emphasize that the mentioned events will be held in Slavonia for the first time. The opportunity to finally tell a positive story, not only about everything it currently offers, believe me many will be positively surprised if not shocked, but show how ready it is for more serious investments, as well as boldly step into year-round continental tourism. Whoever came to Slavonia for the first time was delighted with everything he saw, and saw only a small part of the whole story. And not only that, but the level of enthusiasm was far above expectations. It has all the predispositions and potentials, regardless of the fact that it is at the “beginning” of development and that the real investment development has yet to begin, and now is the time to show it all. In 2019, Slavonia has a historic opportunity to tell its tourist story in front of the whole of Croatia, both to the professional and the general public. But let’s get back to the beginning of the story. Days of Croatian Tourism and Days of UHPA are not in Osijek and Vinkovci, but in Slavonia. Of course all of the above is great form, but the content is always the most important. It’s all up to us. There are no excuses this time. It is pointless to emphasize that it is necessary to define the Slavonia brand as one tourist destination, and not five Slavonian counties, each of which “develops” tourism and its own tourist products. Now is the opportunity, when if not now? Synergy, synergy, synergy… Here is one test: Try to list all five Slavonian counties? The UHPA and DHT Days are an opportunity for the entire destination to be shown and presented. To delight all partners and to be impressed by the entire tourist offer of Slavonia after the UHPA Day. I could write a book on this topic, but I will only build on one fact. In Vinkovci, Vukovar and other cities, I talked to several people about tourism, where, among other things, it was pointed out that Osijek has a great advantage of having an airport. Wrong, Slavonia has an airport in Osijek and an air connection to Europe and the world. Everyone looks only at themselves and within their boundaries. From Osijek airport to Vukovar is 15 minutes by car or 25 minutes to Vinkovci. Thus, Slavonia has an airport, excellent road and rail connections with Zagreb, and even across the Danube through the river European “highway”. To say: “WOW, this Slavonia is a miracle. Well here we can organize dozens of programs”And yes, Slavonia is a miracle with incredible tourist potentials, but first we have to be aware of them ourselves and we have to show them, that’s why agencies come to Slavonia. Of course, in three days, with our internal meetings and workshops, we can not conduct them throughout the destination, but that is why all key players must be present and show through video and photo materials who we are and what we offer. Give them materials to design dozens of tourism programs, which they will promote and sell. What frustrates me and why I am writing this article, referring to the title, is that there is a chronic lack of synergies throughout the destination. It is fascinating that the day before UHPA Day, many tourism workers do not even know that UHPA is coming to Slavonia. And even less that they should be present there. Why? Precisely to take advantage of this positive moment and media focus towards Slavonia thanks to DHT. To take them out of their shoes, of course in a positive sense, to offer them dozens of tourist products, all contacts, show at least digitally all the key components of a tourist product, from museums, restaurants, wineries, etc.… to sailing the beautiful blue Danube. Of course, the mentioned cities are part of Slavonia, but the whole story must be viewed through the prism of promoting Slavonia as a destination, not individual destinations, because then no one will profit in the long run and everything will quickly fall into oblivion. Everything that is one-time also has a short-term effect. It’s hard, isn’t it? And now imagine asking that question to a foreign tourist. Funny. Vukovar-Srijem or Osijek-Baranja County represents absolutely nothing in the tourist aspect in Croatia, let alone in foreign markets. The UHPA Days event is a great opportunity for the whole of Slavonia to present its tourist offer to travel agencies and to introduce agents and representatives of travel agencies directly to its travel story on the spot. It is travel agencies that sell tourist packages, promote tourist destinations and ultimately bring in a good portion of tourists. This is extremely important especially in the case of Slavonia, as well as continental tourism, where we do not have a secure tourist base as at sea. This year will certainly be a big positive turning point for Slavonia, as the UHPA Days and the Days of Croatian Tourism will be held in Slavonia, a tourist brand, development strategy will be defined and the best possible marketing campaign will be held. On the other hand, DHT will gather the entire profession in Osijek, more than 1000 tourist workers, and many will come to Slavonia for the first time. Thus, DHT in Slavonia, apart from the professional part, will be the largest and best possible marketing campaign in Slavonia in history. Before, during and after DHT, hundreds of articles and publications about the tourist story of Slavonia will be generated. If we add up the media reach and media value of the same, we will come to a huge budget for advertising that Slavonia does not have, and the question is whether it will ever have it and invest it in the future. And they will get everything for free. It is an opportunity not to be missed and now there is a great responsibility on the whole destination, how and what story it will tell. Unfortunately, there is still no synergy, nor is there any market development. At least for now. Those tourist destinations, which are engaged in market development, are growing and developing. We live in a global world and participate in global market competition, where market laws govern. If we continue to only politicize and not deal with market development, we do not have a bright future, especially not in Slavonia. The market does not ask or pity anyone, but rewards those who struggle, who are creative, proactive, innovative and different from others. Synergy is the first precondition for growth and development, and the first opportunity is tomorrow when the UHPA Days begin. Slavonia has everything in the palm of its hand and the opportunity to tell its own story. On the other hand, I responsibly claim that the development of tourism is the salvation for Slavonia to start other industries and start telling a positive story. The power of tourism lies in the fact that it is not one industry, but connects various industries vertically and horizontally. And capital goes where it is desirable and where the business climate is positive. Can tourism start agriculture? It can and must. Of course with hundreds of small family farms, which support tourism, not one “Agrokor”. Then the family farms in rural areas have a safe and stable “cash flow” and the basis for growth. Can tourism stop emigration? It can and must. Can it start the construction sector? It can and must. Of course, if we cleverly arrange the whole story around the tourist mosaic, and not encourage tourism through tourism, which is currently the case. But it’s a broader story for another topic as well, but I hope you understand my intention. The main question is just what story Slavonia will tell, will it make good use of this opportunity and most importantly, after all, bravely and proactively move forward and use the media focus that is already there and that is yet to be generated? Also, we are finally working on defining the brand of Slavonia, where all five Slavonian counties will finally have one cap and one brand – Slavonia. All these are the main elements of the Initiative for DHT to be held in Slavonia for the first time, as well as for MINT and CNTB to dedicate a much greater focus to Slavonia, both financially and promotionally. Not one destination, but the whole of Slavonia. Synergy and one brand are key. On the other hand, so far, according to my information, only one meeting has been held on the topic of DHT in Slavonia !? The campaign for DHT in Slavonia should have already started, officially communicated the date (from 02 to 05 October 2019), which is not the case, the framework program, the list of accommodation capacities, etc., not to mention the defined brand Slavonia, website, ie. digital platform, tourist offer and a whole new campaign and the story of Slavonia. Slavonia, wake up. This is an opportunity not to be missed.
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