The last Dogra monarch Maharaja Hari Singh is emerging as a new rallying point in Jammu, with both the Congress and the BJP pushing for declaration of a State holiday on his 125th birth anniversary on September 23.Congress Member Parliament (MP) Karan Singh, who is the son of the late Dogra king, on September 20 said there was a strong demand to declare the birthday of the Maharaja as a public holiday, and made an appeal to Governor Satya Pal Malik.“It is due to Maharaja Hari Singh that J&K became a part of India when he signed the Instrument of Accession on October 26, 1947. Apart from that, he was a progressive and far sighted ruler who instituted many social and economic reforms. For example, as far back as 1929 he had declared all temples in the State to be open for Dalits. I urge the Governor to declare this day as a pubic holiday,” said Mr. Singh.Mr. Singh’s two sons, in the past, had moved a resolution in the State’s Legislative Council on the issue. However, J&K’s main regional parties, the National Conference (NC) and the Peoples Democratic Party (PDP), have been averse to the idea. Both the parties accuse the Maharaja of “anti-Muslims measures” and blame him for the killing of 22 civilians in Srinagar on July 13, 1931 outside the Srinagar Central Jail in an incident of firing. In fact, to commemorate the “sacrifices” of the 22 civilians, J&K observes a State holiday on July 13 every year.The BJP is equally supporting the initiative. The BJP’s new initiative, ‘Jan Jagran Abhiban’, will see the party hosting a number of rallies in the Jammu and Kashmir regions to highlight “the contribution of the Maharaja to the State”.“We expect senior BJP leaders to arrive in Jammu on September 22 during a Jan Jagran Abhiman rally on eve of the Maharaja’s birthday. The leaders will pay tributes to the Maharaja on the occasion. An exhibition will also be held,” said BJP leader Thakur Narayan Singh.The Jammu Bar Association has also thrown its weight behind the case for declaring a State holiday in J&K.
Sometimes, the best way to answer a question well is to know which answers just don’t work. Really bad answers might include: “I’m looking for a big home, and the only way I can afford it is to make more money.”“I am motivated to perform so I don’t lose my job.””I’m motivated by the idea of moving up the corporate ladder.”Unfortunately, talking about personal, surface-level motivations doesn’t — excuse the pun — motivate an interviewer to hire you. On the contrary, it makes you sound as if you’re only showing up for the paycheck, and what kind of hiring manager is looking for that? Instead, when you answer this question, you must connect what motivates you to the job or company itself, in order to highlight how you would be a beneficial addition to the team. Now that you know how to answer this question, here are some other articles to help you prepare for any interview you might have!50 Most Common Interview QuestionsHow to Answer: “Tell Me About Yourself”7 Things to Research Before Any Job InterviewHow to Answer: “What Are Your Strengths and Weaknesses?”The Ultimate Job Interview Preparation GuideHow To Give Original Answers To 7 Cliché Interview QuestionsTop Questions to Ask in an Interview, According to a Hiring ManagerHow to Prepare for a Behavioral Interview8 Things to Bring to Every Job InterviewHow to Succeed in a Case Interview Why Interviewers Ask “What Motivates You” How — and How Not — to Answer “What Motivates You” Sample Answers to “What Motivates You” This is not an answer you want to wing. Ramble on, and you could turn a hiring manager off. But there are two easy steps you can take beforehand to knock this answer out of the park. Do your research. First, read the job description and its requirements over and over. If you’re familiar with the job, then you can tailor your answer to better fit the position. For example, if the job description says that the employer is looking for a person that is “a self-starter and a resourceful problem solver,” then saying you’re motivated by the opportunity to be proactive and work independently in a position might sit well with the interviewer. It’s also worth researching the company’s mission and values to see if you can align your answer with them — for example, if you’re interviewing with a nonprofit, you might say that you’re motivated by the chance to make a difference in the world.Prepare an anecdote. It’s one thing to say that you’re motivated by the chance to work as a problem-solver, but another entirely to share an anecdote about how your quick thinking saved the day during a previous work crisis. When you answer “what motivates you,” explaining your motivation as well as providing an example of that motivation at work is a winning combination. Learn More! How to Prepare for “What Motivates You” There are a lot of reasons a hiring manager or interviewer might ask this question, but you can count on at least two things they’re getting at — they want to know if your personality will fit the open position, and see if you know yourself well enough to explain what drives you.When it comes to the former, a potential employer will try to see if your values — as well as the way you work and the incentives you like to receive — align with what they can offer in the job. As for the latter, knowing yourself well is an indicator that you are a clear-headed, proactive, thoughtful person — the kind any company would gladly want to add to its team. With all of this in mind, some good answers might be:“Working together as a team and contributing toward something greater than myself are my two biggest motivators. At this company in particular, I think I would be constantly motivated by the highly collaborative environment and your mission of bringing people closer together through technology.”“I’m motivated by the opportunity to identify challenges and help people overcome them — for example, at my last company I led an effort to evaluate and overhaul our onboarding process, which resulted in 20% higher satisfaction scores at 90-day check-ins across the entire company.””What I find the most motivating is setting ambitious goals for my team and coaching my direct reports so that we can achieve them. In my current position, we set a target of booking $2 million in revenue during Q4, which we knew would be challenging, but doable as long as we continuously pushed ourselves. The feeling of coming together and hitting our quota with a week left in the quarter is something I’ll never forget!”Most hiring managers are far more interested in a potential employee whose motivation is position- or company-centric versus the “feel good” answers some are compelled to give. Remember, authenticity is key!
Real Madrid president Florentino Perez admits he wants the whistling at the Santiago Bernabeu to end.Cristiano Ronaldo, particularly, was targeted by home fans last season.Perez told Marca: “That is another topic. To be called out by a small group of fans, it seems fatal, for Ronaldo or any other. If we have a sense of belonging, that the players are ours and are part of our family, it is not normal to be jeered by someone. It’s not normal to whistle someone in your family.””I’m going to work so that does not happen because, in addition, it’s a very small group. Another thing is the demands, which are good because we all want more. It is not normal to throw stones against your own roof. Other media and other teams benefit from us doing so. He knows it and I know it. “He asked not to be punished. I have also said this and it is a surpassable subject, but I think he is more hurt because they consider him as a criminal, a person who has done a lot for football, for Real Madrid and for everything. We have to be very grateful. Some have gone too far in their attempts to hurt Real Madrid.”
Arsenal will not complete any more transfer business this summer.That is until the contract negotiations of Mesut Ozil and Alexis Sanchez have concluded, says football expert Julien Laurens.”He (Lacazette) is the priority, I think nothing can happen without sorting out the Sanchez and Ozil situation, that’s the problem,” Laurens said on ESPN FC.”That’s why I think people at the club are maybe getting a little bit frustrated. “If nothing happens with Sanchez and Ozil, the rest of the business can’t be done, they need to sort that out. “Whether they stay or go, they need to sort that situation out before thinking about signing other players or even selling other players.”
Derby County coach Kevin Phillips has defended the sale of Will Hughes to Watford.Some County fans are upset Derby boss Gary Rowett has agreed to sell the England U21 international and ex-trainee to Watford for £8million.Phillips,43, speaking at the Icons golf tournament at The Belfry, responded: “I am sure Will will be suited for the Premier League.“But he has moved on and we will move on.“The manager is not afraid to make decisions which is right.“I think what you have to do is find players in the Championship who are quite robust and can go Saturday to Tuesday and again.“Statistically if you look at teams who win the Championship they don’t make many changes.“So that is what Gary is trying to do to get a team to play week in week out, it is very difficult because everyone is looking for those players.“But we have already made two additions with Andre Wisdom and Curtis Davies and I am sure there will be another couple of additions.
Manchester City are chasing AS Monaco fullback Benjamin Mendy.Mendy is one of three fullbacks City are in talks to sign.The Daily Mail says City are hopeful of striking a deal to sign Monaco’s £40m-rated left-back Mendy before flying out to the US on July 17 to play Manchester United, Real Madrid and Tottenham.Dani Alves is expected to be the first through the Etihad door after Juventus agreed to cancel his contract. The Brazilian was one of Pep Guardiola’s first signings at Barcelona in 2008, and is set to rejoin his old boss on a two-year deal at City.At the age of 34, Alves is likely to be second-choice behind Kyle Walker if City can agree a fee with Tottenham for the 27-year-old England right-back. City have offered £40m for Walker but Spurs are holding out for an additional £10m.
Aaron Cresswell has welcomed new signing Pablo Zabaleta to West Ham.The Hammers left-back is looking forward to sharing a dressing room, training ground and pitch with the experienced Argentinian, who will formally complete his move to east London from Manchester City on Saturday.“Watching him throughout his time with Manchester City, which was nearly a decade, the things Pablo Zabaleta did for that club were fantastic, winning Premier League titles cups and the like,” Creswell told whufc.com. “He will now bring those qualities, his loyalty and experience to West Ham and his presence will only help us, not only his fellow defenders but the whole team.“I spoke to Joe Hart while I was away with England and Joe could not have spoken any higher of him, saying he is a great teammate, a great lad and top professional.“His quality is there for all to see, so he is a great addition to the squad. Pablo will not only make his presence felt on the pitch, but his experience will rub off on the young lads around the training ground.”
Today SunTrust Bank’s PR agency (Edelman) sent me a summary of a survey the bank conducted in advance of their new charity promotion. SunTrust is giving new checking account customers $100 to donate to the new customer’s favorite charity or a $50 gift card that customers can spend on themselves. The telephone survey of 2,058 adults over the age of 18 found this:More than half of respondents (59%) said they would prefer to give the donation to charity rather than get the cash (33%) for themselves. I asked Edelman the obvious: Now that the charitable promotion, called MyCause, is underway, are that many people really choosing charity over cash? The reason for my question is, people are notoriously bad predictors of their behavior. They tend to answer what they feel they should say rather than what they really think. In my book, I tell the story related by Kristen Grimm about everyone in a focus group claiming how much they’d love a yellow boom box. As they left, they were given a gift of a boom box, and they got to choose the color. Most everyone picked black over yellow. This is a limitation of research that’s probably even more pervasive with charity — we all want to look charitable, after all.Edelman said it’s too soon to tell, but I look forward to hearing more about the results when they are in. I hope people really are that generous, because I’d like to see giving-related promotions succeed.SunTrust also asked a bunch of questions about past charitable activities (which is probably more sound than predictive data), and the results are very interesting. I applaud them for sharing this data, so we can learn from it. I also applaud SunTrust for incorporating charity into their promotions. Here’s the run-down:-Nine in 10 Americans regularly donate to charitable causes-Women are more likely than men to give to a charitable cause (93% vs. 87%); women are also more inclined to choose the $100 SunTrust donation over the cash incentive (65% vs. 54%) -Younger Americans (18-34 year olds) are also more generous with their non-monetary support than older Americans (35+ years old), and are more willing to purchase products to support a cause, volunteer with the organization, attend fundraisers and participate in large-scale events. They are also more likely to wear bracelets or other accessories associated with a cause. -Respondents were also most likely to support causes relating to their church or other religious organization (53%); to organizations that combat hunger and poverty (50%); or to provide disaster relief from hurricanes and other natural catastrophes (48%). The non-profit organizations least likely to receive donations from survey respondents were those supporting animal causes (32%) [Note: this was pre-Michael Vick]; environmental issues (25%); or the arts and culture (21%). -The survey also found that most Americans don’t have an “either/or” approach to supporting their favorite causes: Those who had made recent monetary donations to charity are also significantly more likely (94%) to support non-profit organizations in other ways than those who haven’t donated recently (74%). -On average, Americans spend 4.1% of their annual household income on charitable causes; those over 55 years of age donate the largest percentage (4.6%) versus those 18-34 (3.8%) -Across gender, age and region, Americans were most motivated to give back for two reasons: It’s the right thing to do (89%) and because they want to help others (88%). Just 26% of respondents say they donate money to receive a tax write-off -Three-quarters of Americans (76%) prefer to support their charity of choice by giving money instead of by volunteering time-Southern adults donate the highest proportion (4.5%) of their income to charitable causes, followed by the Midwest (4.2%), the West (4.0%) and the Northeast (3.6%) -Two in three Americans (63%) give money directly to people in need, such as those on the street or via churches and community organizations -Seven in 10 Americans are inclined to do business with companies that give back to their communities For more details about the SunTrust “My Cause” poll or promotion, go here.
As well as being a member of the Freelancers Union, I am also on the mailing list of the Newspaper Guild/ Communications Workers of America (CWA), a union affiliated with the AFL-CIO. Their newsletter this month featured a point-counterpoint on a question close to the Freelancers Union’s heart: “Do white-collar workers need a different kind of unionism?” The “yes” writer, Jim Grossfeld, compared old-school unionism’s message to an old-time religion out of date for today’s younger, career-oriented, educated workers. He argues, based on focus group interviews, “In truth, white-collar workers do see the value in having some kind of workplace organization, just not the kind they think the labor movement is offering.” What kind of labor organization do we want? Grossfeld’s focus groups pricked up their ears at examples of new unions that take a nonadversarial approach by working with management to solve tough workplace problems and make workers happier, and that give nontraditional workers access to portable healthcare and pension benefits (ahem). He urges both the Democratic Party and the labor movement to promote these new groups to white-collar workers rather than sitting around “hoping they become class conscious”. I thought the counterpoint response was just as thought-provoking. Andy Zipser of the Newspaper Guild insists that labor and management are and must be adversarial. We should be rebuilding class consciousness, he says, not ignoring it: âClassâ? is an integral component of a capitalist economy and entirely the reason why unions were created in the first place.” Personally, I feel the strength of his message not in the ideology, but in the solidarity of it. Those of us who work for ourselves have a hard time fomenting rebellion against the boss. On the other hand, I don’t know how organizations like the Freelancers Union will achieve our long-term vision of a new social safety net and a new New Deal without fostering a strong sense of unity among all the “little guys.”
Minters, you’ve been asking and we’ve heard you loud and clear.We are happy to announce that Mint is now available on Windows 8.1 and Windows Phone 8!Did you hear that? We just gave you a virtual high five.Mint Gets the Windows TreatmentMint provides users with a convenient way to view all of their financial accounts in one place and easily create & stick to budgets – on their PCs, tablets, and smart phones.The Mint apps for Windows and Windows Phone provide users with live, up-to-date information about their financial accounts, bill reminders and personalized money advice right from their Start screen.Plus, besides being able to links user to more than 20,000 different bank, credit card, loan and investment accounts, Mint Windows users get a consolidated view of their money using real-time updates via Live Tiles.The Mint You Know and LoveMint for Windows may have a whole new look and feel, but it’s still the Mint you know and love.The Mint apps empower users to:Monitor accounts anytime, anywhere. Up-to-date account information is easily accessed on Windows Phones, tablets, laptops and PCs.Track spending. Transactions are automatically categorized to simplify money management, giving users the ability to organize their finances and create customized budgets.Find ways to save. Mint suggests easy-to-follow steps to save more money based on users’ spending.Enter or edit pending transactions. Add transactions at the time of purchase and instantly see available bank and credit balances.Managing your money on-the-go just a whole lot awesomer.See? We’re so excited we are even making up words now!Are you ready to start building a better financial future?Download the free Mint for Windows 8.1 and Windows Phone 8 app today! Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related Post navigation
Antidepressants are highly effective and should be prescribed to millions more people with mental health problems, researchers declared last night.After the largest-ever study, the Oxford University-led team said they had wanted to ‘give the final answer’ to the controversy of whether or not the pills effectively treat depression.Their study, which examined 120,000 people in more than 500 trials across three decades, concluded emphatically that antidepressants do work.And although prescription rates have soared in recent years – with 10 per cent of British adults now on antidepressants – the researchers warned that only one in six people was receiving effective treatment for depression, suggesting that millions more should be given the pills.They hope their findings will encourage GPs to prescribe the drugs for people with the more severe forms of the illness.Professor Andrea Cipriani, who led the six-year review of international research, said the findings were proof that antidepressants should be used more. He added: ‘Antidepressants are an effective tool for depression. To under-treat depression is a huge problem we need to be aware of. Not the right people are getting access.’Professor John Geddes, Oxford’s head of psychiatry, said: ‘This isn’t just a bit of common unhappiness, this is a major mental health problem that really is devastating for an awful lot of human lives. Poor access to available treatment would not be tolerated if it related to high blood pressure or cancer.’The researchers looked at the effectiveness of 21 antidepressants. The study, funded by the research arm of the NHS, found some were more effective than others, but concluded they all reduced symptoms of depression more than a placebo.It found that half to two-thirds of patients – typically suffering with symptoms including loss of self-worth, tiredness, sadness and disturbed sleep – would benefit from treatment.Professor Carmine Pariante, spokesman for the Royal College of Psychiatrists, said: ‘This analysis finally puts to bed the controversy on antidepressants, clearly showing that these drugs do work in lifting mood and helping most people with depression.’The report comes just months after a report ranked the UK fourth out of 29 Western countries in a league table of antidepressant use. The Organisation for Economic Co-operation and Development found people in the UK take nearly twice as many antidepressants as those in France, Italy or Holland, five times as many as those in Korea and eight times as many as in Latvia.Glyn Lewis, professor of psychiatric epidemiology at University College London, said: ‘Antidepressants often receive a bad press but this paper shows they have a role in the management for people with depression.’Source
Many people believe they are protecting their teeth by drinking through a straw.Millions of Americans use them to protect their tooth enamel, prevent staining and to reduce the exposure to germs and bacteria on restaurant glasses or on-the-go coffee cups.Indeed, studies stretching back decades have shown drinking through straws can reduce the risk of cavities and decay.However, experts warn that it could be a myth: they say straws do very little to protect teeth from serious damage and using them may do more harm than good.1. You may end up with ‘smokers lips’Drinking through a straw could prematurely age the skin around the mouth.‘When you drink from a straw you pucker your lips in repetitive motion similar to smokers and over time this increases the formation of wrinkles around the mouth,’ New York-based cosmetic dentist Dr Lana Rozenberg told Daily Mail Online. This is because people who frequently use straws are repeatedly using the orbicularis oris muscle, which encircles the opening of the mouth. This will cause deep lines around the mouth.Contracting these muscles ‘create a number of small parallel lines around the mouth that deepen over time as skin ages,’ said Dr Sonam Yada, medical director of Juverne, a medical practice in New Delhi.Furthermore, a 2015 study published in Cell Research revealed smokers tend to develop wrinkles around the mouth due to the constant pursing of the lips to suck on a cigarette.2. It might not protect teeth against stainingMany people believe using a straw will protect the teeth from stain-causing drinks like coffee and red wine, but some experts say that’s not the case.California-based dentist Dr Mark Burhenne told Daily Mail Online that the idea that drinking through a straw will lessen the exposure of teeth to staining – one that is even supported by some dentists – is ‘absolutely not true.’‘Next time you drink from a straw, try to notice if you feel the drink from the straw touching your teeth,’ said Dr Burhenne, creator of Ask The Dentist, a site to help people understand dental health.‘I guarantee you will feel the drink on your teeth,’ he added.Dr Burhenne said that even if sugary liquids and stain-causing drinks bypass the front teeth, the ones in the back are still exposed.He said the only way to protect the teeth is by placing the straw behind the tongue and sip the drink straight down the throat. But this method is uncomfortable and impractical, adding that it would be similar to taking shots.He added that the tongue can also contribute to teeth-staining.‘The tongue is in constant contact with the teeth, so if soda or coffee touches your tongue, it will also get on your teeth,’ Dr Burhenne said. ‘If you’ve tasted the drink, the teeth have been exposed.’3. Drinking through a straw can cause cavities and tooth decayDr Paul Sussman of the Center for Cosmetic Dentistry added that drinking through a straw does not reduce the risk of cavities.‘The [sugary or acidic] liquid still makes contact with the teeth, so plaque can still form and lead to cavities if you don’t practice good oral hygiene,’ he said.Previous studies have shown drinking through straws can increase the risk of cavities.A report published in the 2005 issue of General Dentistry found straws can increase the risk of decay and cavities if people are frequently directing the liquid to a particular area in their mouth.The concentrated direction of sugar can cause to teeth to deteriorate more quickly.That report also revealed people are at a higher risk of their front teeth decaying if they drink through a straw positions at the front of their mouth, right behind the lips and in front of the teeth.‘When you drink sugary and acidic drinks through the straw, make sure to position the straw behind the teeth so the contact of the liquid to teeth is minimized, otherwise you are bathing your teeth in sugar and acid which can cause decay and erosion,’ Dr Rozenberg added. 4. It can cause bloating and gasEach sip through a straw draws air, which can lead to bloating and stomach cramps.‘When you are drinking from a straw, you also suck up some air with the liquid which also causes bloating and gas,’ Dr Rozenberg explained.‘One thing I counsel patients on is to avoid using a straw,’ Dr Jennifer Inra, a gastroenterologist at Brigham and Women’s Hospital in Boston, told Prevention.‘It causes you to swallow extra air. Not only are you getting the liquid you’re drinking, but you’re also getting the air that’s trapped in the upper part of the straw.’This can cause bloating, burping, gas, and abdominal pain.Source
In SWaCH, each waste picker purchases shares in the cooperative. Waste pickers work in pairs to collect garbage directly from 150-400 households. They sort it and drop off non-recyclables at city-run feeder points, and make a living from charging customers a fee and selling recyclables to local scrap dealers. Those who service slum households also receive a per-household subsidy from the city to make up for the fact that fewer recyclables are usually thrown out in low-income areas. A council advocates for workers’ rights and negotiates with the city for occupational health and safety standards, workers’ benefits, equipment, sorting facilities and access to health care. To date, they’ve negotiated two long-term contracts with the Pune Municipal Corporation, and for a time between contracts, SWaCH was able to maintain operations solely on user fees.SWaCH members attend a monthly meeting. Photo by Kyle Laferriere Pinky Sonawane spent her childhood gathering garbage on the streets of Pune, India. She’d join her mother in pulling plastic bottles, cans and cardboard from roadside dumpsters, selling the materials to scrap traders for income. With no organized waste-collection system in the city of 4 million people, there was plenty of waste for her to pick—it filled bins, littered streets and piled up in mountainous heaps in dumps. But Sonawane and others like her were often treated like the garbage they collected.“We faced a lot of problems,” she told WRI. “People said ‘Don’t come around here. You are thieves.’”Today, Pune is different—both physically and culturally. The city is destigmatizing waste picking while bridging a municipal service delivery gap.Pinky Sonawane collects waste door-to-door as a SWaCH worker. Photo by Kyle Laferriere Waste pickers like Sonawane wear green vests and lanyards with identification cards. They push collection carts along the streets, collecting waste door to door rather than picking in landfills and from roadside containers. Residents and city officials regard them as service providers, pay for their services and treat them with respect. And the trash is no longer reaching crisis proportions. Around 80 percent of Pune’s citizens receive door-to-door waste pickup, including many of the city’s previously unserviced slums.SWaCH Pune Seva Sahakari Sanstha (SWaCH), India’s first fully worker-owned cooperative of self-employed waste-collectors, is largely responsible for the transformation. Beyond earning a more respected place in society, SWaCH workers are making more than ever before. Sonawane said she earns a monthly income of 13,000 rupees ($188)—more than her husband—and receives an additional 300-350 rupees per week from selling the recyclables she collects.“I have built my house with my own savings,” she said. “I’ve bought the appliances that I need and also saved money for my children’s education.”“A waste picker today in SWaCH is the owner of an enterprise that offers her a dignified livelihood,” said Lakshmi Narayan, SWaCH’s co-founder. “It makes for an inclusive city in many ways.”Lakshmi Narayan, SWaCH’s co-founder. Photo by Kyle Laferriere SWaCH is a finalist for the WRI Ross Prize for Cities. Learn more here.The Start of SWaCHPune isn’t the only city that has struggled to contain its waste. Municipal solid waste went largely unmanaged in the 1990s in many of India’s fast-growing cities, causing pest problems, rampant dumping and public health crises.Prior to SWaCH, waste pickers gathered in landfills to scrounge for recyclables. Photo by Kyle Laferriere A Cleaner, Better PunePune looks different today than it did in the 1990s. More than 3,500 waste pickers have joined SWaCH’s ranks, mainly lower caste women and “Dalits,” previously known as “untouchables.” They handle 1,000 tons of waste every day and recycle more than 70,000 metric tonnes of materials a year.“Everybody has become more aware of the waste pickers,” said Mini Shrinivasan, a SWaCH customer. “Their lives have become like a little more familiar for us, and now people have started thinking of them as working women.”Pinky Sonawane visits a recycling plant. Photo by Kyle Laferriere So in 2000, India’s national government issued its first Municipal Solid Waste Management Rules, requiring local governments to collect garbage door to door, separate recyclables from wet waste and put a stop to indiscriminate dumping. Like most Indian cities, Pune was ill-equipped to comply. Only 7 percent of households received door-to-door waste-collection services at the time and the number of households separating wet and dry waste was even lower.SWaCH grew out of the local Pune waste pickers’ union, Kagad Kach Patra Kashtakari Panchayat (KKPKP), which had been advocating for the rights of this previously fragmented and disempowered workforce since 1993. KKPKP and the Pune Municipality began the pilot program that would eventually become SWaCH in 2005 to test out door-to-door service.SWaCH workers sort through recyclables. Photo by Kyle Laferriere The arrangement also benefits the city economically. SWaCH estimates that the user fee model saved the Pune Municipal Corporation $13 million last year, compared to a traditional tax-funded trash collection system. What’s more, residents now separate dry and wet waste in their homes, a big change in behavior from previous habits of roadside dumping. The result is a more efficient waste system as a whole.SWaCH As a Blueprint for Other CitiesThe ripple effects of SWaCH’s success are spreading beyond Pune. In 2016, the national government passed legislation requiring all Indian cities to register waste pickers, provide them with identification cards and include them in decision-making processes.The city of Bangalore has adopted a modified version of the SWaCH model, integrating waste pickers into dry waste collection. And in Pune, SWaCH has expanded its services to e-waste collection, clothing reuse, composting and more.Said Narayan: “SWaCH basically offers a blueprint for a paradigm shift in waste management to ensure that cities can recycle much, much more of the waste that they’re generating.”Our blog series, Urban Transformations, spotlights finalists for the inaugural WRI Ross Prize for Cities, a global competition for transformative projects and initiatives that have ignited citywide change. The winner, selected from nearly 200 submissions from around the world, will be announced April 10, 2019 in New York City. For more information, visit wrirossprize.org.
Every month, climate scientists make new discoveries that advance our understanding of climate change’s causes and impacts. The research gives a clearer picture of the threats we already face and explores what’s to come if we don’t reduce emissions at a quicker pace.Our blog series, This Month in Climate Science, offers a snapshot of the month’s significant scientific literature, compiled from some of the leading peer-reviewed journals. This edition explores studies published in March 2019. (To get these updates delivered right to your inbox, sign up for our Hot Science newsletter.)Impacts to Ecosystems and SpeciesFish catch declines: While scientists have long known that climate change affects fish and invertebrates, the knock-on effects to food production have not been studied to the same extent. Scientists assessed climate impacts on 124 species—about a third of global fish catch—and found that maximum yields decreased by about 4 percent between 1930 and 2010. Five ecoregions (Sea of Japan, North Sea, Iberian Coastal, Kuroshio Current and Celtic-Biscay Shelf) witnessed losses on the order of 15 to 35 percent. East Asian ecoregions, home to some of the largest and fastest-growing human populations, saw the greatest losses. These warming-induced losses compound problems from overfishing.Marine heatwaves devastate ocean life: Researchers found that recent marine heatwaves have significantly compromised biological processes and negatively impacted many key species, including corals, sea grasses and kelp. The number of marine heatwave days per year increased more than 50 percent in 1987-2016 compared with 1925-1954.Marine heatwave kills dolphins: Western Australia’s Shark Bay World Heritage Area experienced an unprecedented marine heatwave in 2011, where water temperatures were 2–4°C above average for more than two months. Scientists found that populations of Indo-Pacific bottlenose dolphins declined 6-12 percent in the area, and remaining females have had significantly fewer calves after the heatwave.New insights from 20 years of coral bleaching data: Scientists assessed coral bleaching across more than 3,000 sites from 1998 to 2017, during which time bleaching increased in frequency and intensity. The highest probability of coral bleaching was in tropical mid-latitude areas. Another interesting finding: In the last decade, bleaching occurred at 0.5 degrees C higher temperatures than it had previously. This could mean that sensitive individual corals have already vanished, and/or that they have adapted and now have a higher threshold for bleaching.Pines suffer after fires: Climate change is increasing fire activity across the western United States. A new study found that ponderosa pines and Douglas firs, two ecologically and economically critical species, aren’t regenerating after high-severity fires due to the temperature and dryness of the soil. The authors suggest that in the future, we may see forests shift abruptly to other kinds of vegetation as species cross critical thresholds.Climate change threatens bird migrations: Researchers found that the Great Basin, a key habitat in the North American Pacific Flyway migration route, can no longer support species that have long depended on it. Water flowing into the wetlands has dropped significantly and shifted in timing, resulting in a marked decline of waterbirds.Impacts to HealthEarlier spring brings greater risks of hay fever: Warmer temperatures are bringing earlier Spring and pollen seasons. Scientists found that between 2001 and 2013, adults living in areas of the United States experiencing an earlier Spring had an 18 percent higher chance of suffering from hay fever than adults not experiencing an earlier Spring.Migrating mosquitos: Scientists found that Aedes mosquitos, which spread dengue fever, Zika virus and chikungunya, are expected to move poleward. With severe amounts of warming, almost one billion more people will be exposed to these diseases, with the risk of transmission increasing substantially for most of Europe and high-elevation tropical and subtropical regions. Southeast Asia and west Africa, on the other hand, would see a decrease in one significant _Aedes _species under severe warming (though not with moderate warming).Impacts to InfrastructureCoastal flooding costs Californians: Researchers found that by the end of the century, more than $150 billion of property and 600,000 people could be impacted by coastal flooding in California. The study is novel in its flood assessment because it combined sea level rise projections with the impacts of extreme storms.IceRain causes Greenland melting: Studying more than 300 rapid melt increases in Greenland between 1979 and 2012, researchers found that more precipitation triggered melting. Melting caused by precipitation more than doubled over the period, contributing about 28 percent of overall surface melt.Some good news for Greenland: Jakobshavn Glacier has been the largest source of mass loss from the Greenland Ice Sheet over the last two decades. Encouragingly, scientists found that Jakobshavn has been re-advancing and thickening since 2016, thanks to cooling ocean waters in Disko Bay due to natural variability. The authors found that ocean cooling can add stability to a glacier, furthering our understanding of the complicated dynamics between the ocean, atmosphere and ice.Ice lakes under Antarctica: Scientists from Australia discovered large lakes under eastern Antarctica. It’s a troubling finding, as glaciers can move more quickly when they sit on water as opposed to bedrock. Temperature ExtremesWarmer Arctic brings less rain: The Arctic is warming twice as fast as the global average, and as it does so, there is less of a temperature gradient across latitudes. Temperature gradients affect jet streams and atmospheric stability. Researchers found that a weaker latitudinal temperature gradient could cause substantial declines in rain at the mid-latitudes. In the past, when a similar temperature pattern occurred, central North America experienced drought.EmissionsEmissions climb: The International Energy Agency found that global carbon dioxide emissions from energy hit a record high in 2018, the highest annual rate of growth since 2013. Global energy consumption last year increased at a rate that was almost two times the average rate of growth since 2010, with resultant demand for fuels. Energy efficiency improvements were slower than in recent years. U.S. emissions overall rose by more than 3 percent, reversing the previous year’s decline. Emissions from China, India and the United States made up 85 percent of the net emissions increase, while emissions dropped in France, Germany, Japan, Mexico and the United Kingdom.Methane from trees: Researchers found that trees could be a substantial source of methane. A study published last month reviews the flux of methane in living and dead trees. For example, trees transport and emit methane because the gas is present in the soil they grow in. Microorganisms living inside the trees also produce methane, which is then emitted through the trees. Trees are also producing methane directly through a photochemical reaction. The research reveals a complex set of processes that depend on the position in the tree and tissue type among several other variables.Methane emissions from lakes: Climate change is expected to increase eutrophication, in which excess nutrients enter estuaries and coastal waters. A new analysis showed that this increased eutrophication will result in higher aquatic methane emissions. Modelers suggest that methane emissions from lakes will increase substantially over the next century—equivalent to 18-33 percent of annual CO2 emissions from burning fossil fuels.Quantifying the oceanic carbon sink: Researchers found that the ocean sequestered 31 percent of global anthropogenic CO2 emissions from 1994 to 2007, though there are large regional differences in the rates of sequestration, likely due to ocean circulation patterns. While the ocean is playing a critically important role in slowing the build-up of carbon dioxide in the atmosphere, ocean acidification has increased as a result.Coastal wetlands are an increasingly important carbon sink: Scientists found that carbon accumulation has increased significantly in some tidal marshes exposed to rapid sea level rise over the last few thousand years Such feedbacks have not been included in climate modeling, meaning that coastal wetlands could be more important in the battle against future climate change than previously thought.
Download the 18-page eBook. Here are a handful of tips that are included inside the eBook: that walks you through the entire video creation process: Marketers can use video to generate traffic to their websites, build brand buzz, collect inbound links (which can help SEO), and build social media presence and reach. Filming Technique: To show the perspective of a person listening to another person, use an Over Shoulder shot. To get this shot, put the corner of the camera directly behind the shoulder of the person listening. Lighting Technique: Avoid recording a scene with a window in the background. This will cause your subjects to be dark and difficult to see. full of suggested beginner and intermediate cameras, audio equipment, editing programs and measurement tools. eMarketer predicts step-by-step eBook Originally published May 11, 2010 9:00:00 AM, updated October 20 2016 that by the year 2013, 85% of Internet users (or 188 million people) will consume online video. The eBook also includes a Download the free eBook. Research company Promoting: Send traffic to your YouTube video immediately after publishing. YouTube rewards videos that receive a surge of traffic within the first 48-hours of being live by recommending the video to more viewers. To help you take advantage of video, we’ve created a Online Video Marketing Kit Video Equipment List . Topics: Want more? You can download additional resources on how to use video for business in our Video Editing: A video that begins suddenly (or loudly) can be jarring. Add video transitions like fade-ins and fade-outs between clips to add professional polish. This eBook is a great guide to learning how to create video from a business perspective. Use it to create great new video masterpieces that drive traffic, leads and business. How to Use Online Video for Marketing. Driving Business: Determine your video’s call-to-action when writing your video script. Video Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Slow and steady wins the race. But sometimes, isn’t it kind of nice to burst through that finish line? That’s where shameless marketing tactics come into play.You know the ones — they grab your attention, pique your interest, make it so you can’t look away! It may make you feel a little grubby, but the fact is these things have worked for lots of brands, and when something works, it’s hard to knock it too hard.So here is a list of tried and true, totally shameless marketing tactics brands have applied to their marketing and advertising efforts to get visitors engaging with their content. I’m not saying you should implement all of these, but hey, next time your CMO gives you a tough traffic or leads goal … at least you’ll have some creative tricks in your back pocket!1) Cute AnimalsOne day, the option appeared in my Foursquare account to include a picture of a puppy in my weekly emails.I then started to receive emails from Foursquare with pictures of this nature at the end:And for the first time, I actually started reading through these emails from Foursquare, even though those puppies have absolutely nothing to do with the brand.Thing is, Foursquare started doing this because they picked up on a phenomenon that has worked well for many brands for some time — make em say, “aww!” Take a look at Geico, for example. Even though car insurance relates in no way to cute animals, Geico has a track record of finding success in using animals to promote their car insurance. The Geico Gecko has become renowned for his role in the marketing and advertising industry, and following in his tracks were other talking animals including woodchucks and pigs. These commercials have been watched over 25 million times, more than any other car insurance company.It extends beyond just cute brand mascots, too; laundry detergent brand Snuggle decided to not only name its product “Snuggle” (how cute is that?) but to create a fuzzy baby teddy bear, also named Snuggle, to represent its brand. The mascot was created in 1983 and has been used ever since to give its customers the message that by using the detergent, your clothing would be more comfortable. Snuggle is featured in all of their marketing and advertising campaigns and has proven to work for the company for almost 30 years.So to test our theory, here are some pictures of really cute puppies. …Did it work? ;-)2) Using Numbers to Shock PeopleUsing numbers in the headlines of your content is a tried and true way to get more clicks than the average snuggly bear. However, the numbers that really work are the ones that make your readers do a double take. Think about it — 75 ways to get leads from Twitter is much more appealing than 3 measly methods; I mean, who couldn’t come up with 3 ways to get leads on Twitter? Big whoop! Including adjectives like “shocking,” “unpredictable,” or “crazy” only help amplify this effect.We use this tactic in our blog posts all the time. Just take a look at one of our blog posts LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]. Whoa, 277% more effective? That’s … a lot more effective. And you know what? That blog post has received over 33,000 views and triple digit inbound links. We use it in our ebooks, too, to show that we’re being comprehensive. Or look at our latest ebook, 55 Brands Rocking Social Media With Visual Content. In just one day it received over 2300 views … just one day! Think about if we’d just given you 5 or 10 brands that use visual content on social media; how inspirational would that really be?3) BabiesSimilar to cute animals, many brands have seen success using cute babies as a way to market themselves. Remember the Coppertone Water Babies? They put that baby on all of their products to appeal to mothers who loved their cuddly little buggers. And for the rest of us, it gives us a feeling a comfort that many marketers want their audience to feel.But the Coppertone association with babies makes sense; what about the brands that leverage cute little babies when it doesn’t directly relate to their product? Enter Evian! Take a llook at this video, which was viewed over 56 million times and became known as one of the most successful brand campaigns ever. Even though cute babies don’t correlate with water, they made sure that their brand was prominent throughout the commercial to retain brand awareness.In fact, a study was conducted by the Marketing Bulletin to see whether or not using a cute baby or cute animal would get more people to respond to a survey. The cute baby increased responses rates by 88%, and the cute animal increased response rates by 42%. They also noted that the cute pictures increased response rates while not drastically affecting other parts of the survey. Not a bad tradeoff!4) Berating Your AudienceIt’s kind of messed up, but when your headlines are a bit inflammatory, including words like “hate,” “fix,” and “mistakes,” people gravitate towards it. It’s a trick, of course — the premise is that when you publish a blog post like “15 Things People Absolutely Hate About Your Website,” the post isn’t directly attacking any specific reader’s website; it’s just a lens into the general public’s website pet peeves. But that headline sure does hit close to home, doesn’t it? That’s one of the reasons that blog post was so successful — there were over 1,500 Facebook likes, almost 2,000 tweets, close to 1,000 shares on LinkedIn, and 26,515 views (and counting).To help hammer home the point, take a look at some other headlines that take the same inflammatory approach that performed very well:”7 Sure-Fire Signs Your SEO Sucks,” coming in at 3,545 views”13 Sloppy Mistakes You’re Making With Your Calls-to-Action,” coming in at 6,901 views”10 Sloppy Social Media Mistakes to Fix NOW,” coming in at 9,005 viewsAll of these examples poke fun not at your reader specifically, but at all marketers (ourselves included) and toy with them in a way that makes them just want to click the link to find out what they might be doing wrong!5) Hyperbolic HeadlinesSimilar to berating your audience, a headline that exaggerates a situation will also get more clicks. Let’s take the story of Fleishman-Hillard, a PR agency, as an example. They tried their hand at newsjacking for a client (more on newsjacking later in this post!) to promote their client and received a lot of backlash for its inappropriate content. So PRNewser took this opportunity to write a story titled, “Fleishman-Hillard Canada Apologizes For ‘Tackiest Press Release in Human History.” By calling this press release the “tackiest press release in human history,” they got some serious media attention.Another article titled, “The Worst Thing Ever: Retina Display” gave a strong opinion of the new Mac laptop that is coming out in the next few months. By taking the title to extremes — the worst thing ever — journalists assert a strong opinion that challenges readers to vehemently agree or disagree with their assertion.6) Sex AppealYou didn’t think we’d forget about the advertising industry’s go-to tactic, did you? Nudity and sex appeal are common fall-back methods for garnering an audience’s attention. For decades, brands have tried to convince customers that if they use their products or services, they will look like the model in the magazine or have the confidence and attitude of a celebrity.Most recently, H&M produced a Super Bowl commercial with David Beckham almost completely nude to sell, ironically, their clothing. Ladies, you may recall this one. Within 45 minutes, the brand had 109,000 mentions on social media, more than any other commercial that was aired.7) NewsjackingIf you stay up to date on the news, there may be an opportunity to market your company with a story that already exists. Newsjacking proves highly successful because you are using an already popular story to give readers a reason to pay attention to your company.Our favorite example comes from David Meerman Scott’s book all about newsjacking in which he tells the story of the London Fire Brigade’s own attempt at newsjacking. They read the story about Kate Winslet saving Sir Richard Branson’s mother from a burning building, and immediately sent her an invitation to go through firefighter training. With minimal effort, time, and cost, the invitation garnered them tons of press and praise for their efforts.What shameless marketing tactic do you think works best? By the way, how many people clicked on the cute puppy link in the beginning?Image credit: jelene Marketing Advice Topics: Originally published Jun 7, 2012 4:45:00 PM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Marketing Strategy Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack As you may have seen this morning, HubSpot has acquired Chime and PrepWork, both of whom will bring great innovation and unique IP to the HubSpot team. Below, I’ve outlined why we made these specific acquisitions and explained how we view acquisitions like these as part of our commitment to rapid growth and transforming the marketing landscape entirely.1) Both Chime and PrepWork deliver on our vision for new ways to humanize bottom-of-the-funnel interactions.At HubSpot, we started with a fundamental belief that the ways in which humans interact is changing rapidly as a result of technology. That vision influences both our culture and our product, which is focused on making every marketing interaction more human, personalized, and lovable. Both Chime and PrepWork have created products that make bottom-of-the-funnel interactions fundamentally more human, and that’s paramount to us as we think about the next generation of marketing and our product. Personalizing and humanizing the customer’s journey is critical to our mission, and both of these companies deliver upon that promise.The Chime team built a Chrome plug-in that allows users to get all of their social media notifications in their browser in a user-friendly manner. PrepWork constructed a platform that syncs with your calendar to give you relevant information about people you’re meeting with. Streamlining all my notifications in one place and arming me with information about sports scores relevant to the person I’m meeting with next? That’s relevant, contextual information consumers love. In other words, both companies were focused on personalization and solving for a customer need. That’s exciting to our team here at HubSpot, because we believe that’s what inbound marketing is all about, and we look forward to the knowledge, assets, and user feedback that both Chime and PrepWork bring to bear on our vision of creating marketing people love.2) 1+1=3At INBOUND 2012, we talked about how having a back end leads system and a front end web system together in HubSpot uniquely facilitates a more personalized customer journey. These two companies take an additional step forward by allowing people to have much more personalized engagement with customers, but with a true commitment to efficiency and effectiveness. The HubSpot product always helped convert strangers into prospects — then the acquisition of Performable allowed us to more effectively convert prospects into qualified leads. Now, the addition of Chime and PrepWork gives us deeper knowledge and assets to convert qualified leads into customers. Attracting, converting, engaging, and delighting customers has never been so easy because HubSpot delivers all the tools you need to personalize each interaction in one, easy-to-use interface.Hundreds of companies email us each year about getting acquired by HubSpot, and many of them dazzle us with their technical knowledge or specific expertise in a given area. However, one of the key elements we look for — which stuck out to us about both Chime and PrepWork — was both companies’ commitment to solving for the needs of a customer and getting that interaction right. Chime has over 20,000 users in public beta as well as outstanding ratings in the Google Chrome App Store, and there’s a reason for that: The Chime team took user feedback and considerations seriously to create the right signal to noise ratio. PrepWork was founded by Dan Wolchonok and provides briefing emails relevant to forthcoming meetings via a sync with users’ calendars. Chime and PrepWork ultimately built and brought to market successful products that solved for customer needs. That dedication to the customer is core to what we do at HubSpot, and we love that both companies set out to solve for a market need and worked furiously to deliver upon it. Replacing loud, interruptive advertising with engaging and personalized marketing efforts is inherently linked to understanding how consumers live, so Chime and PrepWork align perfectly with our criteria and our notion that having all-in-one marketing software creates better engagement for customers and a more efficient approach for marketers.3) Cultural FitDharmesh and I have always taken culture seriously. So seriously, in fact, that we recently doubled down on our commitment to employee autonomy and transparency with the Culture Code deck Dharmesh presented to our company and the world two weeks ago. As a result, acquiring companies isn’t something we take lightly when it comes to cultural fit. We look for people who are incredibly smart, operate at a rapid pace, are innovative, independent thinkers, and are driven by GSD: getting stuff done. In both PrepWork and Chime, we felt fortunate to find teams who fit wonderfully into the existing culture at HubSpot, and we can’t wait for them to join us full time in June.At HubSpot, we have a strong tradition of acquiring companies and integrating them seamlessly as contributors to our team, culture, approach, product, and customer success. Just as we have done with Performable and oneforty, we believe we’re adding some incredible rock stars to our team and are honored and excited to announce that they are now officially part of the HubSpot family.This is an exciting step in HubSpot’s growth, and we believe we’ll have more of these announcements to share moving forward, so keep visiting us here as we continue to expand our team, our product, and our commitment to changing the world of marketing. Originally published Mar 28, 2013 9:00:00 AM, updated February 01 2017 Topics:
At the heart of every nonprofit’s ability to engage donors and create movements is its ability to tell a compelling story — but not just any story. The further we progress in the information age, the savvier donors become, and the greater the “return” they expect to see on their charitable investments. More and more, it’s become essential for nonprofits to identify, articulate, and most importantly, market the impact they make with their programs.With that in mind, we’ve compiled a list of five nonprofits successfully telling their organization’s story through content to help inspire you to tell your own nonprofit’s story. And if you want to learn more about marketing your nonprofit’s impact, join us for a webinar on Thursday, August 29th at 1:00 p.m.1) AcumenIt’s one thing to tell your story in way that inspires. It’s another to motivate your supporters to share your story with their friends and family. And then it’s another to get their friends and family to share it with their friends and family.That’s what Acumen does — the organization is great at its engaging passionate supporters through content. For example, supporters can easily share stories about Acumen’s impact by clicking on the Facebook and Twitter share buttons that appear when they scroll their mouse over the images on Acumen’s website. Having the sharing technology directly integrated with the content that Acumen wants shared is crucial to spreading awareness of its impact.The key to get supporters to share your content is to make the information actionable for supporters in clear, intuitive ways. 2) Invisible ChildrenWell-known masters of social media and video, Invisible Children has recently turned its attention toward optimizing its email newsletters. Earlier this summer, it began a drip marketing campaign that outlined each part of its four-part impact model, and the metrics behind the work Invisible Children is doing in Africa.Sprinkled throughout the drip campaign were periodic “Flash Alerts,” with specific calls-to-action based on information relayed to them from the LRA Crisis Tracker, a real-time feed of information about LRA movements in Central Africa. And its content doesn’t just live online — Invisible Children are also masters of the inspirational event. At its recent 4th Estate Conference at UCLA, Invisible Children inspired fundraisers by announcing that any defections by LRA soldiers as a result of the fundraising done at the 4th Estate would directly be traced back to the efforts of the attendees. In doing so, not only did Invisible Children forecast the impact of its supporters’ efforts, but it also created a dedicated audience eagerly awaiting announcement of the impact they helped create.3) charity: waterPioneers of year-round peer-to-peer fundraising, charity: water excels at making fundraising personal. Supporters are encouraged to pledge their birthdays to the cause of providing clean, drinkable water to people in need. In return, charity: water not only builds the wells needed to provide this water, but shows every step of the well construction process, from planning the projects and purchasing equipment, to building the wells, to introducing you to the individuals that benefit through powerful imagery, videos, and blog content.charity: water also uses its website to share the stories of those that fulfill its mission and keep the organization running, including staff and partners around the world. charity: water excels at creating a sense of community by highlighting the people and organizations raising funds for its mission.4) Share Our StrengthStatistics are important, but they’re meaningless without a connection to the individuals, families, and organizations whose lives they affect. On its “No Kid Hungry” microsite, Share Our Strength shares not only the numbers behind the programs they support, but also the “amazing true stories” of the people they help. Complete with photos, videos, and extremely compelling website design, Share Our Strength delivers an immersive experience that inspires even the most jaded observers to take action.5) SplashAnother clean water nonprofit, Splash creates an experience for donors as they read its impact reports. Instead of telling a few select stories about the nonprofit’s impact worldwide, each story Splash tells is tailored to a specific region in which the organization works and highlights constituents and Splash staff members alike. For the savvier knowledge-hungry donor, Splash created an independent microsite called proving.it that provides extremely detailed information on its programs at a local level. With interactive maps, photos, and statistics for each program, Splash creates a robust experience that educates and empowers supporters to become informed evangelists for the cause. Key Takeaways From These 5 CharitiesSo … what do these nonprofits have in common? They highlight their impact, and are transparent with their operations. They connect individual actions with tangible outcomes, build community between staff, supporters, and beneficiaries, and create the sense that each of them is crucial to the success of the mission. Most importantly, they leverage a blend of creative inbound marketing techniques and contextual content — photos, videos, blogs, email, and social media — to provide a robust, immersive experience that empowers supporters to dig deeper and opt-in to greater levels of personal involvement. Marketing your nonprofit’s impact at this level isn’t limited to just the marketing masters. Any nonprofit professional can use these techniques to improve the way they market their own organization’s activities, to expand its base of supporters and create a sustainable community.To learn more about marketing your nonprofit’s impact, download our webinar with StayClassy.Mike Spear is the Director of Platform Growth at StayClassy, a leading provider of online fundraising software for nonprofits. Tweet at him at @classy_mike. Topics: Nonprofit Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 20, 2013 1:30:00 PM, updated February 01 2017
Whether you want to start an ecommerce endeavor or just expand the products you offer, keeping up with inventory is a definite concern. Whether you need the space or the manpower to keep all your products within reach and accounted for at all times, the fact remains that this particular concern could shut you down before you even get started. Unless you discover the beauty of dropshipping.What Is Dropshipping?When you outsource your shipping responsibilities to the manufacturer of your ecommerce goods, that’s drop shipping. In other words, you sell the products on your site, the manufacturer fulfills those orders and ships to the customer, and everyone wins.Seems like starting an ecommerce company with zero inventory would be easy, if that’s all there is to it, right? Well, not so fast. You do need to make sure you’re working with manufacturers and wholesalers that won’t take advantage of you or your customers. The last thing you need is a bad reputation before you even begin. These steps to choosing a dropshipper will help you avoid negative press.Interview the ManufacturerIf you want to cut out a middleman, then going straight to the manufacturer is your best bet. Just be sure to ask them all the right questions before putting your business into motion. Check prices, sure, but also make sure they’re willing to dropship for you. If not, ask them for recommendations for similar manufacturers who’ll take that additional step.If they do dropship, ask their process. Make sure your brand is protected by verifying their standards for quality. Will fragile products arrive safely? Will the manufacturer include packaging details and use mailing labels you provide? Most importantly, will they keep you in the loop and verify that all products have been shipped? You need to have information you can share with your customers, so don’t choose a dropshipper that can’t keep you up to date.Test the ProcessOnce you’ve chosen potential dropshippers, place some test orders with them. Note the time it takes to ship from each provider, the overall quality of the packaging, and the state of the products within. If your customers open a box to find items haphazardly tossed inside, they won’t think much of your brand. The manufacturer won’t even come to their minds.Also, make sure your brand is clearly displayed on the labels you provided. If the dropshipping company refuses to use your branding or doesn’t alert you when new materials are needed, then you’ll have to search somewhere else.Pressure the Customer Support StaffWe don’t necessarily think you should hassle anyone, but it is important to make sure the customer support staff will act in your best interests. If a customer calls to make a complaint and your dropshipping partner is less than impressive, that will reflect on your brand.Be sure you touch on all aspects of service, including the quality of the products, the time needed to ship your items, and what must happen for returns and refunds. If the customer service isn’t up to your standards, ask the manufacturer if you can share some helpful tips. As a last resort, ask for recommendations for companies that provide stellar customer service.Watch Your Reviews for FeedbackIf you choose a dropshipping company, set it, and forget it, then you could end up with some serious issues down the line. When you trust anyone to run any part of your business, you should follow up frequently to make sure the job is done to your exact specifications. Now, you can’t follow the manufacturer around and micro-manage, but you can keep an eye on those reviews.If you see any hint of mistakes or wrongdoing on the part of your dropshipping partner, take immediate action. Whether that action is to sever ties or just to calm an irate customer, the most important thing is simply that you’re on top of the problem. Remember that a majority of customers will stop doing business with you if they experience poor customer service. You get one chance to make a good first impression, and if you’re lucky, one second chance to fix a mistake. Don’t let your dropshipping partner blow it for you.If you can keep these tips in mind, you could run a whole ecommerce business without ever once packing a box or printing a label. You could offer a huge variety of products without ever having any within reach. It’s not easy, but when done correctly, dropshipping can be pretty lucrative. If you’re considering it, make sure to check out the pros and cons of dropshipping. Good luck! Topics: Ecommerce Marketing Originally published Sep 30, 2015 7:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Landing Page Optimization Originally published May 3, 2017 7:00:00 AM, updated May 03 2017 Landing pages are an essential component of any well-crafted, effective inbound marketing strategy. Whether your goal is to generate leads, sell products, or collect data, your landing pages are where the action happens.With the growing challenge of attracting and holding people’s attention online, it’s more important than ever to design your landing pages to trigger instant conversions. Otherwise, you won’t be able to gather information about the people visiting your website — which will in turn make it very difficult to understand them, market to them, nurture them, determine how fit they are for your product or service, and ultimately convert them into paying customers.Want to start generating as many leads as you can for your business? Then it’s crucial that your landing pages are planned, designed, executed, and always working correctly. If you want to learn more about how to do just that, then you’ve come to the right place. We just released a brand new guide: How to Design & Optimize Landing Pages. This free ebook will teach you:What landing pages are and why they’re important.What an optimized landing page looks like (with examples).How to A/B test your landing pages.How to measure the success of your landing pages.Ready to build high-converting landing pages for your website? Download our free introductory ebook on landing page design and optimization and you’ll have all the knowledge you need to start boosting your site conversions today. Don’t forget to share this post!