MOST READ LATEST STORIES Pussycat Dolls set for reunion tour after 10-year hiatus Don’t miss out on the latest news and information. John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding View comments Pacquiao responded by saying he would be very delighted to clash with Argentine punching machine Lucas Matthysse, instead of the banged-up Mike Alvarado. Matthysse is reigning WBA welterweight champion.Bob Arum cried no way: Pacquiao-Matthysse could happen, but not anytime soon.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutSo what is Pacquiao doing?The other day, he was reported doing the political rounds, bringing help and hope to aggrieved countrymen. He also appeared deeply involved nursing and expanding the Maharlika Pilipinas Basketball League (MPBL), his newest sports baby. Manny Pacquiao part of 2019 SEA Games opening ceremony PLAY LIST 00:36Manny Pacquiao part of 2019 SEA Games opening ceremony00:50Trending Articles00:50Trending Articles01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City If Pacquiao would agree to fight in April, time would be of the essence. March is around the corner, and before we know it, Pacquiao would be left with only a month to work and be fit for a stellar performance.Maybe he could afford to take it easy. In fact, Alvarado, a former world titlist who’s openly considered busted ring material, is being trumpeted as top prospect for Pacquiao’s first knockout victim since 2009.Pacquiao could just cram and instantly declare readiness to do battle and go for a KO?Fact is Bob Arum is himself uncertain about Pacquiao’s exact plan.The best the Top Rank CEO could do was announce Pacquiao could fight a truly big fight by November, either against Vasyl Lomachenko or Crawford.Of course, there are many experts and fans who wonder if Pacquiao has enough left in him to wage great battle.ADVERTISEMENT Brace for potentially devastating typhoon approaching PH – NDRRMC AFP official booed out of forum Families in US enclave in north Mexico hold sad Thanksgiving The respected boxing critic and scholar Paul Magno has surmised Pacquiao is now the boxing equivalent of the fat Elvis Presley in Las Vegas.“For all intents and purposes, Manny Pacquiao is now in the fat Elvis Presley period in Las Vegas. The question of whether Pacquiao is still among the elite welterweight in the world is up for debate. Instead, Team Pacquiao, guided by Bob Arum, has focused on Manny as a novelty icon—a draw to longtime loyalists and, if Arum gets his way, a piggyback ride for in-house up-and-coming-fighters,” Magno explains. Elorde stakes WBO crown versus Thai Typhoon Kammuri accelerates, gains strength en route to PH Read Next Google honors food scientist, banana ketchup inventor and war hero Maria Orosa LOOK: Iya Villania meets ‘Jumanji: The Next Level’ cast in Mexico Manny Pacquiao. TRISTAN TAMAYO/INQUIRER.netIf he’s indeed fighting on April 14, as offered by Bob Arum, shouldn’t Manny Pacquiao be back training by now, or hitting the road last week yet?Top Rank announced it has scheduled a Pacquiao bout for April, side-by-side with the WBO welterweight championship between title defender Jeff Horn of Australia and the unbeaten Terence Crawford from Nebraska.ADVERTISEMENT
When it comes to networking (really, anywhere but today’s focus is on online) it is best to 1) be seen as either an expert or a person of influence and 2) to surround yourself with experts and people of influence. In this post, I want to demo how to pull that off. In a nutshell, create multiple outposts online, establish a presence that draws attention and then interact with those you’ve attracted. In case none of that makes sense but you are intrigued, continue reading.Some time ago, I noticed a curious thing. When I would do the poor man’s background check, I saw a pattern in the search results. For example, check out what happens when I Google myself.Do you see it too? Probably not, I did not notice it at first until I did the same search on Bing, Yahoo, Ask and a few other search engines. Let me share stats on what I saw. On Google, Bing, Yahoo and Ask, five of the search results point to one of the social networks I’ve joined (Twitter, Google Plus, YouTube, Facebook and LinkedIn). There were also links to blogs I contribute to as well. In every instance, there is a biography I have created pointing out my professional interests to some extent.Consider the possibilities, what if someone Googled (or Binged, or Yahooed, or whatever) your name? And in that search, they found several links that all purported to your professional significance. This would be a great way to give a good impression to recruiters and protect your online reputation as most people tend not to look past the second page of results.Keep in mind that the important thing is that you establish a point of contact on these networks. (It’s more to your benefit if you were actively sharing your professional opinion and interacting on each social network, but your time ma y be limited.)When signing up to these networks, please do keep in mind the following factors:1. Have a consistent message! State who you are in a succinct and professional manner. In other words, umm… have a mission statement that explains who you are and what you are about. For example, when I was recruiting for Microsoft, my mission statement (for lack of a better term) was “I seek geeks for the Microsoft International Recruiting Team.” Or, something along those lines. See? One glance at that statement and you knew who I was and what I was about.2. Have a professional photo that is consistent across all social networks. People do judge books by their covers. It’s just the way it is, so make sure you are using a photo that speaks to who you are professionally.3. Make it easy to contact you! Although one could reach out to you via the social network you are a member of, some people still prefer email or some other social network than the one they found you on. Go figure. This is why I suggest that after you have created a consistent, professional message, across multiple social networks that you set up an About.me account.About.me is like a business card on the web. There you can post your picture, information about yourself, links to social networks you’ve joined, blogs you contribute to and have emails directed to you (among other things). Once you have your About.me page set up, go back to all of the other social network profiles you’ve created and link to your About.me page. This will allow people to contact you via the method they prefer.What is also cool about using About.me is that you can see who has visited your profile. (See the arrow below? You have to be logged into About.me to see this page.) By reviewing who has been checking me out, I have an automatic “in” with them. Hello so and so, thanks for dropping by my profile. I see we both have an interest in… something. Care to schedule a chat and get better acquainted? Or… something similar. Make sense?Let me know how this strategy works for you! Once you set yourself up on the various social networks, how long did it take before all the links you set up dominated the search results when you googled your name? I want to know.Happy New Year!
CNC Lathe Machinist (2nd Shift) SpaceX Hawthorne, CA Available Jobs at SpaceX 23 hours ago 23h Industrial Plumber SpaceX Hawthorne, CA Manager, Sales and Use Tax SpaceX Hawthorne, CA 23 hours ago 23h Payload Integration Technician (Starlink & Fairing) SpaceX Cape Canaveral, FL Solar Array Engineer SpaceX Hawthorne, CA 4.1★ Sr. Component Engineer SpaceX Hawthorne, CA 23 hours ago 23h 4.1★ 4.1★ See more jobs at SpaceX 23 hours ago 23h 23 hours ago 23h Production Coordinator (Dragon Spacecraft) SpaceX Hawthorne, CA 23 hours ago 23h 23 hours ago 23h 4.1★ 4.1★ Mechanical Engineer (Starlink) SpaceX Redmond, WA 23 hours ago 23h 4.1★ A mission to make mankind a multi-planetary species. Elon Musk. Rocket launches. And two consecutive Best Places to Work wins in a row. With accomplishments and accolades like this, it’s no wonder that SpaceX receives heaps of applications from interested candidates every day.“Year after year, as awareness of SpaceX’s brand, mission and success grows, so does the interest in being a part of it,” shared Brian Bjelde, Vice President of Human Resources at SpaceX in a recent interview with Glassdoor. The good news?“We always welcome candidates to apply,” Bjelde said. “We’re out there looking for people that want to help us achieve that goal of making humans multi-planetary.”But what exactly does it take to land a job offer from a company on a mission to Mars? Read on to learn Bjelde’s top insights and tips on how to get a job at SpaceX.1. Make Sure You Have These 3 QualitiesThere are a lot of things that recruiters and hiring managers look for in candidates: experience, technical know-how, communication skills, etc. But at SpaceX, three qualities stand out above all else.“I distill what we’re looking for in candidates down to three items: passion, drive and talent,” Bjelde said.In your application materials, make sure to highlight these items. Your resume, for example, is a great place to show off your talent by listing your hard skills and relevant experience, while your cover letter is the perfect place to emphasize your passion and drive — in it, consider describing why their mission resonates with you and what motivates you.How to Write the Perfect Cover Letter2. Share What Makes You ExceptionalFor every open position at a hot company like SpaceX, you can bet there’s more than just one qualified candidate applying for the position. To stand out, you can’t just demonstrate competency — you have to come across as exceptional. The best way to do that, according to Bjelde, is directly highlighting what your proudest accomplishments are.“People articulating the exceptional things they’ve done really helps them stand out,” Bjelde said. And true to form, one of the recurring questions that appears in SpaceX interviews is, “What is your greatest achievement?” and for technical roles, “What is your greatest technical achievement?”This is a great question to keep in mind as you’re writing out the bullet points on your resume. A good rule of thumb is to follow the STAR format — the Situation you were faced with, the Task you were assigned, the Action you took and the Result of that action. Then, you can expand on the details of your achievement in your cover letter, and, if all goes according to plan, your interview.3. Expect a Practical ExamNo matter your role in the company, SpaceX recruiters and hiring managers love seeing a tangible demonstration of your skills.“One of the best indicators of a candidate’s ability to perform the tasks we’re hiring them to do is to give them a practical examination of sorts,” Bjelde said. “If you’re hiring someone to be a world-class welder here, then we actually bring them in as part of the interview and give them a welding assignment to understand their talent with this task. We do the same thing with our engineering groups, and with any role in which the work activity can be distilled into a practical examination,” Bjelde added.Of course, if you’re going to pass a practical exam with flying colors, you need to already be a master of your craft — but it never hurts to brush up on some of the basics and most relevant skills before you receive an assignment!What You Need to Know to Ace Your Technical Interview4. Go Beyond the ResumeResumes are important — there’s no doubt about it. They’re often your first chance to make an impression on recruiters and hiring managers, and they can make the difference between moving forward in the interview process and being left behind. But while a strong resume will catch the attention of a recruiter or hiring manager, it’s not enough on its own to score you a job.“Resumes gauge the ability to write a bulleted list of achievements, and that’s not always indicative of success — the resume is not going to be sitting in the seat doing the work on Monday,” Bjelde shared.Instead, Bjelde said, recruiters and hiring managers at SpaceX “seek to understand what [candidates] didn’t put on the resume, the items people tend to not want to brag about in an interview — things like what failures they experienced along the way and how they worked through them.” They also “want to figure out, what makes the person tick? What motivates them and makes them do their best work? How do they like to be challenged?”In order to do well in this part of the process, you’ll want to brush up on your interview skills. Review the most common interview questions and practice responding to them with a friend or family member. And it never hurts to cover some of the interview basics, like projecting confident body language and selecting an appropriate outfit.And most of all, try to get in the right headspace — cool, calm and collected. SpaceX employees are an elite group, but if you’ve got what it takes, you might just get to join them. Precision Inspector, 2nd Shift (Sunday – Thursday) SpaceX Hawthorne, CA 4.1★ 4.1★ 4.1★ 4.1★ Structures Technician (Dragon Spacecraft) SpaceX Hawthorne, CA 23 hours ago 23h 23 hours ago 23h See More Jobs at SpaceX
Identify the good story. Not every event at your nonprofit is a story. A story shouldn’t be about everything your nonprofit is doing. Look for a single, compelling focus, and if possible, a strong peg such as a trend, a news hook, an upcoming event, or an amazing human interest story about one of your employees or the people you are helping. We’ve said it before: stories are powerful tools for nonprofit communicators. That said, a story will fall flat if it is not written or presented well. Follow these simple guidelines for finding and writing a story that is not only engaging, but also improves how your message is presented to the world. Tell your readers why they should care. A reader has to be emotionally invested in a story to be compelled to act. How does your subject affect them and the world around them? Don’t try to get fancy with your writing. Use clear, straightforward language, and tell your story in a logical sequence. If you are writing something technical, find a way to translate it into more accessible language. How would you explain it to your mother? A stranger? Find great anecdotes to illustrate your story. Don’t expect the anecdotes – particularly ones that tap into emotions – to come within five minutes of interviewing people involved in your story. Take the time to really talk with them while probing for the best details. These anecdotes bring the story to life and often provide a good introduction or conclusion for your story. Ask detailed questions in your interview. If you’re telling a story about helping a family who can’t afford groceries, ask what is in the refrigerator, or what their typical breakfast is. Use those details to make your reader hear, feel, see, taste and smell what you are writing about. Make your story part of a larger picture. Is the problem you are writing about regional — such as a drought? Then make it part of a national problem, and let readers know that severe droughts are becoming more common in other areas of the country. Stay focused. Keep the point of your story in mind as you collect facts and conduct interviews so that you don’t clutter your story with unnecessary information. Don’t take a “kitchen sink” approach. Be concise. Include a few well-placed and powerful anecdotes or quotes instead of cramming in every detail. Pick and choose what best conveys your message and the emotion of the story. Answer the question: Why now? Give your story a sense of urgency and make it timely. Stories that feel “old” are of no interest to the media or potential readers. Proofread. Better yet, have someone else proofread your story before publishing it. Make sure to catch any errors while checking to make sure the story makes sense. Does it have a clear beginning, middle and end? Are the facts correct? Does it answer the questions that it raises? Is any information missing?
ShareEmailPrint To learn more, read: Posted on April 30, 2014June 12, 2017By: Katrina Braxton, Program Assistant, The Wilson Center’s Maternal Health InitiativeClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This post was originally posted on the New Security Beat, the blog of the Environmental Change and Security Program at the Woodrow Wilson Center. The post highlights a recent event focused on the connections between water, sanitation, and hygiene (WASH) and maternal health, as part of the Advancing Dialogue on Maternal Health series. A video of the event is available here. Of all the Millennium Development Goals, the maternal health and sanitation targets are among the farthest off track, said Rebecca Fishman, operations and special projects director of WASH Advocates.An estimated 800 women die from pregnancy- or childbirth-related causes every day, and 20 times that number suffer non-lethal, but no less life-altering, complications. At the same time, 780 million people are without access to safe drinking water and 2.5 billion lack access to safe sanitation.What is the interaction between these two trends – poor maternal health and water, sanitation, and hygiene (WASH)? And could there be ways to address both in developing countries? To commemorate International Women’s Day and World Water Day, a panel of experts gathered to discuss at the Wilson Center on March 10.The Risk of Delivering“The links between WASH and maternal health are quite strong,” said Fishman.Of 54,507 health care facilities recently surveyed by the World Health Organization in 40 countries, only 46 percent had access to safe drinking water, said Merri Weinger, environmental health team leader of the Maternal Child Health Division of USAID’s Bureau for Global Health. A study conducted in Tanzania found only 44 percent of health facilities that delivered women were water and sanitation safe and the number was even lower when considering the actual delivery room – 24 percent – said Lenka Benova, research fellow at the London School of Hygiene and Tropical Medicine.This, unsurprisingly, affects mother and child health in major ways. According to a meta-analysis of three studies conducted by Benova and two other authors, women living in poor sanitation environments are three times as likely to die from maternal health-related issues compared to women who do not, while women living under poor water conditions have a maternal mortality ratio 50 percent higher than those that do not. Half the malnutrition cases worldwide can be attributed to poor water, sanitation, and hygiene, said Annie Toro, senior adviser to International Medical Corps.Poor WASH also undermines efforts by governments and NGOs to get more women to deliver with skilled attendants. When conditions are so bad, “we have to be careful…when we push women to deliver in health care facilities,” said Benova. “What is the actual environment that they are delivering in?”This feedback loop tends to affect the poor and marginalized the most, contributing to stubborn levels of inequality. “Women that are least likely to have a safe water and sanitation environment at home are also the most likely to deliver [in places without safe water and sanitation],” said Benova. “Women who have a better water and sanitation environment can actually afford to give birth in a [better] facility.”Empowering Women and the CommunityThe African Medical and Research Foundation (AMREF) is the largest non-governmental health development organization based in Africa and has made a concerted effort to integrate WASH and maternal health interventions, said Lisa Meadowcroft, executive director of AMREF USA.Improved access has been a particular focus. Women in sub-Saharan Africa spend an estimated 40 billion hours a year collecting and carrying water, many of them while pregnant. The time spent collecting water not only affects health, but also impedes women and girls’ personal development, Meadowcroft said; they don’t have time to start businesses, they can’t go to school, and they are often vulnerable to assault coming to and from water sources. “We recognize that women and children are the most vulnerable population in societies and we also recognize that often it is women who are the agents of change in their community and in their family,” she said.In Kenya, AMREF taught women how to build improved and reliable wells, which not only enhanced health and sanitation and reduced the amount of time it took to collect water, but improved food security and reduced poverty. The women who received the training developed a business and have started installing wells in nearby communities for a fee. “On any given day the poverty level is such that you earn about a dollar and a quarter; these women are earning $100 a month from doing this,” said Meadowcroft.In the Kitui West and Mutito communities, AMREF undertook efforts to improve WASH at five local health facilities, building a water tank and latrines, adding hand-washing stations, and working with the government health teams to try to ensure more reliable staffing. USAID EffortsUSAID integrates WASH into their maternal health programming in several ways, said Weinger.The agency’s Water and Development Strategy, introduced for the first time last year, has the goal of improving water supplies for an additional 10 million people around the world, improving sanitation for 6 million, and improving key hygiene behaviors in 30 priority countries. Weinger said missions have been required to “add sanitation as a key element of their water, health, and nutrition activities.”Weinger explained one example of WASH integration with maternal health via a program in Malawi. In 2007, USAID started collaboration with the Centers for Diseases Control and Prevention, UNICEF, Population Services International, and the Malawi government on an antenatal care program. The partnership targeted health clinics with training on water treatment and hand-washing as well as water hygiene kits. “We…wanted to increase the attendance at antenatal and postnatal care visits, as well as women going to facilities to deliver their children,” said Weinger, and a follow-up evaluation in 2010 showed promising results with increased numbers of antenatal care visits and increased numbers of deliveries in facilities.USAID is also collaborating with the World Health Organization and UNICEF “to produce a joint document this year on the how-to’s of integrating WASH and nutrition,” said Weinger. “The nutritional status of a pregnant woman is a critical determinant of maternal and neonatal survival,” as it ensures mothers are well nourished and prevents diarrhea, intestinal worms, and environmental enteropathy, which is caused by fecal-oral contamination.WASH for the Future“Investing in the health of women and girls around the globe is one of the most effective, yet under-utilized, tools for encouraging social stability and economic prosperity in the developing world,” said Toro, quoting U.S. Senator Jeanne Shaheen (New Hampshire). Investments in universal access to WASH are estimated to save over $134 billion in annual health costs, lost productivity, and reduced mortality, she said.Share this:
Your hard work has again gotten the press interested in what Freelancers Union is doing around the 2009 NYC elections. Today, fellow Freelancers Union member and freelance journalist Lindsey McCormick published an in-depth look at our efforts to organize independent workers for this fall’s elections. Read the whole article in City Limits here. McCormick said the 2009 municipal races “marked the political debut of the Freelancers Union, which is trying to forge an identity as a force in local campaigns. Within the span of a few months this year, Freelancers Union members launched a Political Action Committee, endorsed 22 candidates and organized phone banks and canvass teams.” Our star volunteer Barbara Thau also talked about her experience as a volunteer calling other members: “I was really impressed. For freelancers, being informed is a matter of survival, because we don’t have the safety net you get with a full-time job.” McCormick says that “Such a politically active membership may explain why, despite the relatively modest size of its get out the vote operation, the Freelancers Union drew serious attention from candidates this election season. Every Democratic candidate for public advocate, and all but one of the comptroller candidates, attended the Union’s member forum last July.” It is because of you that we’ve gotten this far and had such amazing success last Tuesday. Now, heading towards the 9/29 runoff we need you to volunteer this Saturday or on Election Day and make sure that we elect David Yassky as our next Comptroller and Bill de Blasio as our next Public Advocate.
Freelancers Union member Lynn Stabile wrote this post before Tuesday’s super-lobbying-field trip to Albany – it’s a great reflection of why some 60 folks got up before dawn to go with her!I didn’t really know what lobbying was. I’d never looked it up, and just had a vague image of people in blue blazers with striped ties running around the capital talking to politicians, corporations and each other. I had no idea that lobbyists could be anyone with an interest they wanted politicians to help them with . . . and that I could be one. Lobbying is when you make an appointment with a politician (Did you know you could just call up and do that? I didn’t.) then go present your issue and ask for your representative’s support. And this is repeated with other legislators and representatives whose support is needed. So for us freelancers who volunteer our time to lobby, the Freelancers Union staff did the heavy lifting by making the appointments, reaching out to other members, facilitating the planning meetings, and most importantly they wrote the bill (The Freelancer Payment Protection Act) we were lobbying for. But now we, the freelancers, need to give it a voice and the OOMPH it needs to succeed.** We are the ones this bill is talking about.** It is meant to protect us, allowing us to do our jobs more effectively, so we can be more successful and ultimately have better lives. Our meeting with Senator Addabbo of Queens in March went very well. Myself and three other union members, along with a couple staff met with him in his office at Howard Beach. He sat with us in his office in a circle of metal folding chairs, learned our names and took some notes. He suggested we canvas at local job fairs and advertise in small local newspapers to spread the word about Freelancers Union and the issues and rights of independent workers. I pitched the Freelancer Payment Protection act to him, and we discussed how it does not cover only Freelancers Union members but all independent workers, how the new legislation would extend the laws of the Department of Labor by which full-time employees are protected to freelancers, and how the fines levied on non-paying clients would act to fund the administration of the laws. Then the other members in attendance told their stories of getting stiffed or getting late payment, and how it affects their careers. One member, Mary, a freelance writer for the cosmetics industry, then directly asked the Senator if he would help us and would he sponsor our bill. He said yes! For this round, we had face-to-face meetings with 15 legislators. All but three of them have endorsed or sponsored our bill, and the ones that haven’t aren’t saying no, apparently just biding their time. As the final phase of our effort to get this bill passed, we are organizing members to go up to Albany on May 17th for a lobbying day. We need to fill at least one bus with freelancers from the city, and get as many Albany locals to join with us as we swarm the state capital traveling as a well-organized mob from office to office introducing the bill and asking for support. I personally have been making phone calls to other members, asking my freelance friends on Facebook, Twitter, and professional networking sites I belong to, and flyering at networking events I go to. I must be annoying my circle of friends by now, but I’m determined that everyone understand that I am busting my ass, and that my work or their participation isn’t about helping me or Freelancers Union, it’s about all of us. I know a lot of freelancers and am disappointed that so few of them are getting involved. I know taking time off when you are a freelancer is difficult, but if we can pass this bill, it will go a long way to ending client non-payment, reduce late payment, and getting us back to doing the real work. In which case a few hours now is a very worthwhile investment. – Lynn Stabile is a web quality assurance analyst and testing manager. You can read her blog about freelancing at http://www.freevolver.net or find her on twitter at @BluPomplemous
If you’re like me, the upcoming holiday season brings with it a mix of excitement and dread. While you might love the spirit of Christmas — holiday jingles, festive gatherings with those near and dear to you, the aroma of… Full Story,A few months ago, I was hanging out with a good friend at a bar. In between rounds of drinks and amid the din and bustle, she shamefully admitted that although she had nearly $20,000 of credit card debt, she… Full Story,When I was in college, I had a bit of a spending problem. I loved to buy new clothes, go out to eat and go to concerts. Even though I tried to budget, I always wound up overspending. The one… Full Story,If you’re in the market for a TV upgrade, retail price tags can be daunting. Here are some foolproof methods to shave down the cost – so you can enjoy the golden age of television in 4K, 65-inch, HDR-compatible splendor.Full Story,Your checking account is held at a bank or credit union that allows withdrawals, deposits, and payments. The money in a checking account is liquid—meaning you can retrieve it or spend it immediately. Many checking accounts are free and are… Full Story,Saving more money is one of those big goals that a lot of people have, but get stuck. I know this because we use to be right there too. The year would fly by and we were nowhere near our goal…. Full Story,Cutting the cord is easier than ever – unless you’re a sports fan. Even as the major sports organizations reluctantly shift away from an outdated broadcasting model, it’s still hard to catch all the action without a cable subscription. But… Full Story,Table of Contents Jobs to Keep You Teaching Jobs Online and On Apps Jobs to Get You Outside Miscellaneous Part-Time Work Additional Resources Being a teacher is one of the most essential jobs there is. Educators are the ones that… Full Story,Taking care of aging parents is an inevitable part of life, and it’s not always easy. We watch the people who raised us slowly slip away, and we want to do everything in our power to give them the best… Full Story,Managing your savings is a skill developed over time. As with all things, it’s always best to start small. What exactly is saving? A savings account and the act of saving are not quite the same. Saving — the verb… Full Story
So you have debt. As you probably know, you’re suffering in good company. According to the Federal Reserve, total household debt is at a staggering $13.86 trillion — and has been steadily climbing. While you might be one of millions… Full Story,We’ve all heard the expression “less is more,” and the concept of minimalism embraces that fully. While it is not a new concept, the minimalism trend has gained popularity in recent years, especially amongst Millennials in the United States. From… Full Story,Saving more money is one of those big goals that a lot of people have, but get stuck. I know this because we use to be right there too. The year would fly by and we were nowhere near our goal…. Full Story,Have you ever heard of “discretionary income” but felt unsure about exactly what it means? You’re not alone. Many people are aware of what they spend, but not the financial lingo behind it. Discretionary income refers to the remaining funds… Full Story,Mastering the personal finance basics feels pretty good. Getting a firm grasp on your expenses and budgeting like a pro is a reason to celebrate—you’re building the foundation for a solid financial future! This, of course, goes hand in hand… Full Story,While the traditional definition of financial freedom is that you have enough in investments, savings, and passive income that you don’t have to ever work for money again, it can also mean that you reach a point where you don’t… Full Story,Do you ever feel on edge because you’re not sure if you have enough in your bank account to cover your bills and put food on the table? If so, you’re far from alone. A recent study by the United… Full Story,Starting your journey toward financial fitness can be overwhelming. If you take a gander at the Center for Financial Services and Innovation (CFSI)’s eight key indicators of financial health, which include spending less than your income, having sufficient living expenses… Full Story,This Independence Day, as with each 4th of July, I’m reminded of the great leap of faith my parents took more than 37 years ago when they bought one-way tickets to the United States. Their move from their embattled Iran… Full Story,Earlier this month I had a major #fangirl moment. It was a full #fangirl evening, in fact, when I teamed up with New York Times bestselling author and Girlboss founder Sophia Amoroso to share in a very special money event…. Full Story
Catching a LiftPutting some thought into how you’ll get around can go a long way when planning how to backpack Europe cheaply. Keep these suggestions in mind when plotting out how you’ll arrive at the various stops on your itinerary.Invest in a Eurail pass. If you have an ambitious agenda, a Eurail Pass can save you a bundle by helping you visit up to 28 countries for a fixed cost.Spare single fares. Depending on the length of your trip and where you’re staying, opt for weeklong or monthlong transportation passes instead of daily ones. By picking up a multiday or multiweek ticket, you’ll see more and spend less.Bring as little as possible. Many European airlines offer low fares, but make up for it by charging outrageous amounts for carry-ons and luggage. Play it safe by packing less.Scoring Some ZzzsA big part of learning how to travel on a budget is keeping your lodging and dining expenses under control. In general, if you’re looking to save money, hotels aren’t your best options.Hunt for hostels. What kind of backpacker would you be without staying in a hostel? A night in one of these shared spaces could cost less than $15, and you’re guaranteed to meet colorful characters.Make yourself at home. Traveling with a group? Next to staying at a hostel, Airbnb is likely your best bet for staying under budget.Crash on a futon for free. Without a doubt, couchsurfing is the cheapest way to spend your nights in Europe. But being smart about who you stay with is key. Visit couchsurfing.com to find safe, trustworthy residents who are happy to put you up.Chowing DownWhen it comes to getting your grub on, avoid restaurants in favor of more affordable options, and you’ll get an authentic experience at a fraction of the cost.Eat like a local. Many European countries are celebrated for their street food and food trucks, both of which are cheaper options than dining at restaurants.Be your own chef. Just like back at home, making your own meals is the cheapest way to eat in Europe, too. Grab ingredients from small grocery stores and popular open-air markets, and try your hand at mastering some local dishes.Seeing the SightsEnjoying Europe’s signature landmarks could likely be the best part of your trip, but it doesn’t have to be the most expensive.Do your homework. Heading to Rome, Paris or one of Europe’s other major metropolises? Do yourself a favor and find out if your destination has passes that grant you access to multiple hot spots for one price. Based on where you’re headed, some packages even include transportation.Play up your education. Don’t forget to bring a student ID with you before crossing the Atlantic. Having one can slash your admission costs to many museums and landmarks, so you can stock up on souvenirs.Spending SmartlyFor first-time travelers, wrapping your head around Europe’s exchange rates and various currencies can pose a challenge. Keep these rules of thumb in mind, and less of your money should go to waste.Avoid ATMs. It’s a good idea to have both cash and credit cards at your disposal while traveling abroad, but ATM fees can bite you in the bum if you’re not careful.Convert your Euros. Stretch your finances for all they’re worth by exchanging your euros to the local currency when visiting smaller countries. Rather than changing your money at airports, swap it out at a local post office where you’ll find more reasonable rates. Just be sure to convert any remaining cash back into euros before heading to your next stop.Now that you know how to have the European vacation of your dreams—without coming home broke—let Mint help you build a budget. Bon voyage!Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) RelatedHow to Save Money by Traveling in the Off-SeasonMarch 27, 2019In “Travel Tips”How to Think About Your Credit Cards When Traveling AbroadMarch 21, 2019In “Credit Info”5 Tips for Traveling on a BudgetMarch 26, 2019In “Travel Tips” Ready to snap selfies in front of Stonehenge, sip cappuccinos near the Colosseum or fall in love at the Louvre? Backpacking through Europe is an adventure that appears on many Americans’ bucket lists, but the assumed price tag prevents most from making their dream a reality. Fortunately, the internet, smartphones and the share economy make it easier than ever to travel through Europe affordably.If you yearn to stretch out along the Seine or pound a pint in Ireland, here’s how to travel Europe cheaply so you’ll have more loot leftover for binging on bratwursts and baguettes.Planning Your PassageThe destinations you visit dictate how far your money goes. The UK and Scandinavia are a bit spendier than mainland Europe, while you’ll get more bang for your buck in Portugal, Germany and the farther east you travel. Your plane ticket will likely be your single largest expense, so here are some tips to help you save a bundle when booking.Don’t be a typical tourist. By traveling in the winter or fall, you could save up to 40% compared to the summer months.Fly with the little guys. Look for the best deals from budget airlines including WOW Air, Icelandair and Norwegian.Staying ConnectedDocumenting your trip on Instagram can be insanely expensive thanks to ridiculous roaming rates. Be tech-savvy and avoid shocking bills while still getting the most out of your device.Keep it SIMple. Before starting your journey, contact your service provider to find out how you can unlock your smartphone for use overseas. Once across the ocean, pick up a European SIM card and plan, which go for $10 to $50 per month.Chat, don’t text. Instead of sending messages or photos via text, use WhatsApp, Viber, Skype, Google Hangouts or Facebook Messenger, but only when on Wi-Fi.Rome, not roam. Avoid roaming charges by keeping your phone in airplane mode whenever you’re not on Wi-Fi. And if you absolutely must make phone calls, the Ajura app can save you up to 90% on roaming rates. Post navigation
Since the Industrial Revolution, humans have emitted more than 2,000 gigatons of carbon dioxide into the atmosphere. (A gigaton is one billion metric tons.)This thickening blanket of heat-trapping greenhouse gases is the cause of the global warming we are experiencing today. If nothing changes, climate impacts such as forest fires, stifling heat waves and damaging sea level rise will only continue to intensify.The imperative for combatting climate change is to dramatically curb emissions—for example, by ramping up renewable energy, boosting energy efficiency, halting deforestation and curbing super pollutants like hydrofluorocarbons (HFCs). The latest climate science tells us, however, that these efforts alone aren’t enough to prevent dangerous climate change. To keep global temperature rise to less than 1.5-2 degrees C (2.7-3.6 degrees F), the limit scientists say is necessary for preventing the worst climate impacts, we’ll need to not only reduce emissions, but also remove and store some carbon from the atmosphere. In fact, most climate scenarios show we’ll need to remove billions of metric tons of carbon dioxide annually by midcentury, while also ramping up emissions reductions.Carbon removal can take a number of forms, from new technologies to land management practices. The big question is whether these approaches can deliver carbon removal at the scale needed in the coming decades.Note: This is a notional scenario consistent with an at least 66 percent chance of limiting global warming to below 2°C. Some residual gross greenhouse gas emissions (both CO2 and non-CO2) will remain at the end of the century even with ambitious climate action because they are too difficult or costly to remove entirely. Once negative emissions exceed those that remain net zero emissions is reached. Faster and/or deeper emission reductions could reduce the role for carbon removal; slower and/or weaker emission reductions would increase the need for carbon removal. Each approach faces its own challenges and limitations. WRI’s new series of working papers explores the possibilities and challenges of using carbon removal to combat climate change.Here are six options for removing carbon from the atmosphere:1) ForestsPhotosynthesis removes carbon dioxide naturally—and trees are especially good at storing carbon removed from the atmosphere by photosynthesis. Expanding forests, restoring existing forests and managing forests to encourage more carbon uptake can leverage the power of photosynthesis to convert carbon dioxide in the air into carbon stored in wood and soils. Scientists say the carbon-removal potential for these measures in the United States alone is hundreds of millions of metric tons per year. For example, every acre of land restored to temperate forest can sequester about 3 metric tons of CO2 per year. These approaches can be relatively inexpensive (generally less than $50 per metric ton) and yield cleaner water and air in the process.One major challenge is ensuring that forest expansion in one area doesn’t come at the expense of forests somewhere else. For example, reforesting farmland would reduce the supply of food. This could necessitate converting other forests to farmland, unless improvements in farm productivity could fill the gap. Similarly, not harvesting timber from one forest may result in overharvesting in another. These dynamics make restoring and managing existing forests, and reforesting land outside of farmland, especially important.2) FarmsSoils naturally store carbon, but agricultural soils are running a big deficit due to intensive use. Because agricultural land is so expansive—more than 900 million acres in the United States alone—even small increases in soil carbon per acre, if it can be done, could be impactful. Building soil carbon is good for farmers and ranchers, too, as it can increase soil health and crop yields. Integrating trees on farms can also remove carbon while providing other benefits like shade and forage for livestock.There are many ways to increase carbon in soils. Planting cover crops when fields are otherwise bare can extend photosynthesis throughout the year, sequestering about half a metric ton of CO2 per acre per year. Using compost can improve yields while storing the compost’s carbon content in the soil. Scientists are also working to breed crops with deeper roots, making them more resistant to drought, while depositing more carbon into the soil.Managing soil for carbon at a large scale, though, is a tricky proposition. Natural systems are inherently variable, and that makes it a real challenge to predict, measure and monitor the long-term carbon benefits of any given practice on a given acre. The efficacy of some practices is also subject to continued scientific debate. Furthermore, changing conditions or management practices from year to year could erase prior gains. And because a lot of farmland would be needed to remove a significant amount of carbon, governments and others would need to create the right conditions for landowners to store more carbon.3) Bio-energy with Carbon Capture and Storage (BECCS)BECCS is another way to use photosynthesis to combat climate change, but it is far more complicated than planting trees or managing soils—and it doesn’t always work for the climate. BECCS is the process of using biomass for energy in the industrial, power or transportation sectors; capturing the embodied carbon before it is released back to the atmosphere; and then storing it either underground or in long-lived products like concrete. If BECCS causes more biomass to grow than would otherwise, or more carbon to be stored where it would otherwise be released back into the atmosphere, it can provide net carbon removal.But it’s not always straightforward to determine whether those conditions are met. Moreover, if BECCS relies on bioenergy crops, it could displace food production or natural ecosystems, erasing the apparent climate benefits and exacerbating food insecurity and ecosystem loss.Some forms of BECCS would convert wastes like agricultural residues or garbage into fuel. These feedstocks may be key to the future of BECCS, since they wouldn’t require dedicated land use. Even then, the accounting has to be right—and there are lots of ways to get it wrong—or BECCS may not deliver the expected climate benefits.4) Direct Air CaptureDirect air capture is the process of chemically scrubbing carbon dioxide directly from the ambient air, and then storing it either underground or in long-lived products. This new technology is not unlike the carbon capture and storage technology for various emissions sources like power plants and industrial facilities. The difference is that direct air capture removes carbon from the atmosphere instead of reducing emissions. It is relatively straightforward to measure and account for the climate benefits of direct air capture, and its potential scale of deployment is enormous. But the technology remains costly and energy-intensive. It is often difficult to pin down costs for new technologies, but one recent study estimates that it would cost about $94-$232 per metric ton. Previous estimates were higher.Direct air capture also requires substantial heat and power inputs— scrubbing 1 gigaton of carbon dioxide from the air would require about 7 percent of all projected U.S. energy production in 2050. The technology would also need to be powered by low- or zero-carbon energy sources to result in net carbon removal.Investing in technological development and deployment experience, together with continued progress in the deployment of cheap clean energy, could advance prospects for direct air capture at a large scale. Multiple companies have already developed working direct air capture systems, despite the near absence of public research and development spending on the technology. The bottom line is that direct air capture is still a new technology, and these systems are just the first of their kind.5) Seawater CaptureSeawater capture is akin to direct air capture, except CO2 is extracted from seawater instead of air. By reducing CO2 concentration in the ocean, the water then draws in more carbon from the air to regain balance. Seawater is a more concentrated solution of CO2 than the ambient air, which means less work is required to separate it out than in direct air capture. But seawater is also considerably heavier than air, which means more work to move it through the system. Seawater capture will also have to grapple with the added complexities of technology deployment in harsh maritime environments.The U.S. Navy has already developed a prototype seawater capture device. Because CO2 can be converted to fuel by adding energy (and some Navy vessels tend to have spare nuclear reactors on board), such a technology could allow vessels to create their own fuel and avoid having to stop to refuel. Of course, if the captured carbon is converted to fuel and combusted, it just returns to the atmosphere, but future applications of this kind of technology could provide long-term storage for captured carbon.6) Enhanced WeatheringSome minerals naturally react with CO2, turning carbon from a gas into a solid. The process is commonly referred to as “weathering,” and it typically happens very slowly—on a geological timescale. But scientists are figuring out how to speed up the process, especially by enhancing the exposure of these minerals to CO2 in the air or ocean. That could mean pumping alkaline spring water from underground to the surface where minerals can react with the air; moving air through large deposits of mine tailings—rocks left over from mining operations—that contain the right mineral composition; crushing or developing enzymes that chew up mineral deposits to increase their surface area; and finding ways to weather certain industrial byproducts, like fly ash, kiln dust, or iron and steel slag. Scientists have shown that enhanced weathering is possible, but there is more work to be done to map out cost-effective and prudent applications of this approach.The Future of Carbon RemovalWe don’t know today which of these strategies can provide the most large-scale carbon removal in the future, and which may ultimately prove less useful. Each approach offers both promise and challenges. But what we do know is that if we are to avoid dangerous levels of global warming, capturing and storing carbon already in the air must be part of our climate strategy in the United States and around the world. It’s time to begin investing across the portfolio of carbon-removal approaches – in research, development, demonstration, early-stage deployment and enabling conditions– so that they become viable options at the scale we need them in the coming decades.LEARN MORE: Check out WRI’s new research series, CarbonShot: Creating Options for Carbon Removal at Scale in the United States
Advertising Back in 1999 a lot of startups burned through all of their cash on crazy advertising programs and marketing stunts. Even though HubSpot recently raised $12 million in venture capital financing, that’s not us. In fact, because we use mostly inbound marketing, we spend relatively little on marketing. So, I thought it might be fun to think about the ways we could (but won’t) spend the money.Send 17 Million Pieces of Direct Mail. There are a bunch of services where you can rent a list, they will print, address and mail a postcard for you for about $0.70 including postage. There are 25 million businesses in the US, we could get rid of the 8 million that are not a good fit for HubSpot, and send the rest of them a postcard.Place 50 Million Cold Calls. I found this service online that will make 1,000 cold calls for $250. Well, I’ve got $12 million dollars, and I figure I should get a little discount for buying in bulk. With 50 million cold calls, we could call every single business in the US…. twice. How awesome would that be! Talk about a great way to get the word out. After just a couple weeks every single business owner in the US would know HubSpot. Talk about buzz!!!Create a mascot and make it world famous. I am thinking that we need to do something with the orange widget in our logo. Give it a face and a name, and have it walk around and talk to people about marketing. Maybe it could also be really snarky and sarcastic and make funny jokes about how lame most advertising is. We’ll schedule some time with the creatives at our NYC advertising agency and then hire a director to film some short movies with our new mascot. (Inspiration: Do you remember the Pets.com sock puppet? It was a character that the startup created to market itself. When the company finally went bankrupt, many people speculated that the sock puppet character was worth more than the company.) Buy 1 Billion Pop-up Ads. If you assume a $12 CPM for pop-up ads we could get a billion of them. Imagine a billion pop-ups invading every computer online. We could do all of the “best practices” for pop-up ads. “Squash the monkey and win a prize.” “Pick who will win, Obama or Hillary.” “System message: Your computer is about to electrocute your mother unless you click this box and pay $9.95 to have the virus removed.” I think the response to this would be huge!Start a Fleet of 5 HubSpot Blimps. This would be cool. We just pick the 5 best markets in the US for HubSpot and park a blimp overhead 24×7. A blimp is about $2 million, so this plan still gives us $400K to pay for gas and pilots for each blimp (and you thought I wasn’t thinking ahead). Everyone in New York, Chicago, Los Angeles, Boston and San Francisco would be wondering “What the heck does HubSpot have to do with a blimp?” We’d be wondering the same thing. But it would still be cool. Put Marketing Devices Similar to Bombs in a City. You all heard about the backfired marketing stunt in Boston from Turner Broadcasting? Where they put electronic signs that got mistaken for bombs around the city? Sure, it shut down a lot of the major roads and got them sued and they had to pay a ton of fees in damages to the city. But talk about BUZZ, baby! The stunt got them coverage in the New York Times! All PR is good PR as they say. And with $12 million we can place a lot of devices and still pay off a bunch of lawsuits. Bring it on!The HubSpot NASCAR team. Sure, there is not a strong connection between NASCAR fans and HubSpot’s target market. But who can resist the lure of getting involved in one of the fastest growing sports in the US, especially when it is much more open to commercial involvement that other sports. A cool $12 million will net us a lead sponsorship of a lower level NASCAR team, including our logo on the car, uniforms, using the crew in marketing events, and more. Hire a Celebrity Spokesperson. Want a great way to get people to pay more attention to your company? Hire a celebrity as your spokesperson. GoDaddy has Danica Patrick. Accenture uses Tiger Woods. I had a hard time thinking about who would be best for HubSpot. But I think Oprah might be a good choice – she has proven she has staying power, and she is basically a self made marketing success having promoted herself for years. Another choice might be Martha Stewart. I’d just want to hear her say “HubSpot, its a good thing.” But I guess the whole insider trading and prision thing might not be a positive for our brand. If you have ideas about this, leave a comment. I’m all ears. 10,000 Hours of Infomercials. Have you ever bought a set of steak knives from a late-night TV ad? What about a juicer or car wax? And don’t forget any number of cleaning products from electric sweepers to miracle stain removers. Do you dread your nights of insomnia because you fear it will cost you more than just lost sleep because the infomercials are too convincing? Clearly we’re missing a big opportunity here. I mean at 2am when you can’t sleep, you are certainly looking for some inbound marketing software. HubSpot Infomercials, here we come! “Get started fast with just 12 monthly payments of $250! Buy today and get a Free Website Grader Report!” Send 250 Billion Spam Emails. Yes, 250 BILLION with a B, baby!!! This is an even better deal than those cold calls. I found this service online that will send 4,000,000 “opt-in emails” for just $200, and again, they discount at higher volumes so I should be able to get an even better rate. Think about the effect this would have. If we sent them all at once we could probably crash the entire Internet. Sure, probably a lot of them would be blocked by Spam filters. But some of them would have to get through. Plus the buzz factor would be tremendous!!! Pretty much everyone on the planet could get an email from HubSpot. Or every person in the US old enough to use email could get 1,000 HubSpot advertisement emails. That’s one a day for three years. Huge! The best part about this program… they take credit cards online so I get 12 million AMEX points once I fill out my expense report. Can you say 4 weeks all expenses paid in Tahiti? I can!What would you do if you wanted to waste $12 million on marketing? Leave a comment with your own funny idea.The Funniest Idea of How to Spend $12 Million to Market HubSpot will Win a $100 Amazon Gift CardPost your idea as a comment on this article. The comment must be made by 12 midnight on Tuesday, May 20, and I alone will be responsible for determining what the funniest idea is.Update: Contest is Now ClosedThe winner is Pete from www.elrhino.com. His reponse, and the accompanying Boston Globe article was the one that caused the most out loud laughter around the office. Click here to open the full size version in a new window. Pete should email me at mvolpe [at] hubspot [dot] com to claim your prize.There were lots of good ideas! All the other tattoo ideas were good, the in person pop-ups suggested by Lisa Warnock were cool (and actually could be do-able on a small scale), and the awesome idea of HubSpot toilet paper by Darren Angus with the slogan “When you least want to be interrupted, you’ll be happy we are there.” I wonder what Charmin would charge for that? Originally published May 19, 2008 10:36:00 AM, updated October 29 2019 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
According to a study by Hearts and Wallets, there is a significant gap in trust between consumers and financial institutions. In fact, only one in five investors reported that they actually trust their financial advisor. While it’s easy for personality and passion to get lost in financial jargon and disclaimers, it’s clear that advisors need to refocus their approach if they want to attract and keep clients.In an effort to communicate their trustworthiness, a few brave advisors are carving out a new path that embraces uniqueness and authenticity while remaining compliant.Learn how to run more impactful, measurable marketing campaigns.With the help of online platforms like LinkedIn, Twitter, Facebook, and blogging, these advisors are creating opportunities to build more meaningful relationships with current and potential finance clients. To learn more about this approach, check out these five tips and tricks for using online communication to prove that you’re a financial advisor people actually want to do business with. 5 Tips to Help Financial Advisors Stand Out Online1) Drop the financial speak.Often times, the standard financial terminology found on advisor websites and brochures is more likely to alienate potential clients than attract them. So while you may think that “financial speak” will help you come across as knowledgeable, it’s important to note that it actually puts you at risk of sounding stiff and unapproachable.The simple truth is that consumers don’t want to feel stupid. When it comes time to discuss their retirement and wealth management, they want to do it in layman’s terms to avoid confusion or potential missteps. With that said, you should focus on bringing warmth to the conversation through more personal engagements. This will help you to make an emotional connection, build trust, and differentiate yourself from everyone else.“Think about this truth: Our customers don’t care about our products or services; they care about themselves. If we buy into this, then we must also accept that the majority of the information we produce for marketing purposes cannot be about ourselves,” explains Joe Pulizzi, founder of Content Marketing Institute.”Our content must be based on fulfilling our customers’ needs and interests, so that they come to build a trusted and emotional connection with our brands.”Takeaway: In your outreach to clients, both current and potential, tell them something about you — your passions, purpose, and what makes you unique. When you show that you’re willing to open up a bit, it will be much easier for them to trust you.2) Make a great first impression online.Like it or not, these days your first impression is happening online. In fact, five million affluent investors use social media to research financial decisions, according to a study done by Market Strategies International. This means that your presence on social media — LinkedIn, Twitter, Facebook — is now being evaluated by your potential clients. And if they’re turning to your social accounts before responding to your email or answering your call, a bland presence could hurt your odds of hearing back from them.With 70% of investors having reallocated investments or changed relationships with investment providers based on content found through social media, this isn’t something that advisors should be taking lightly. Takeaway: Investing in your personal presence online is a great investment in your business. 3) Don’t sacrifice personality to stay compliant.When developing your personal presence online, it’s important not to let compliance fears depersonalize your language. While you want to be sure that you’re not raising any red flags, the following tips are designed to help you avoid complications while communicating with personality. Avoid Making Recommendations on Facebook, Twitter, and LinkedIn.One of the most overlooked social media risks that financial advisors need to watch out for is “endorsing” content. This includes liking on Facebook or LinkedIn and favoriting or retweeting on Twitter.FINRA’s Regulatory Notice 10-06 states that these actions could constitute an endorsement, which means that the advisor adopts whatever is being said as his or her own. To avoid any confusion, some advisors have included disclaimer information on their personal social media accounts that clearly state that content shared or actions taken on their account do not necessarily reflect the views of their employer.Archive Everything.If you intend to communicate through social media sites, you must first ensure that you can retain records of those communications, as required by FINRA Rule 3110. Similar to how you retain emails, you must archive all social media activities and avoid deleting any interactions. While there are currently no official regulations for how long the records need to be kept, many firms archive their content for a minimum of three years.If you’re looking for an archiving software, HearsaySocial, Socialware, PageFreezer, or Smarsh are all great places to start. However, you’ll want to spend some time to find the one that works best for your needs and budget. (When you partner with Creelio to create custom content in your voice for your blog and social media posts, we also archive every piece of content that we develop and post for you.)Include Proper Disclaimers When Promoting.It remains a fundamental requirement that all of your communications are fair, clear, and not misleading.All promotions for financial investments must be identified as such (this is commonly done with an “#ad” designation). Also, be sure to include the related disclaimers and risk warnings when appropriate. You want to treat any promotion on social media the same as you would a traditional print promotion.Takeaway: Use your common sense — if you wouldn’t say it to a client, you probably shouldn’t publish it online. It’s better to be safe than sorry. Besides, your potential clients may not want to read about your promotion anyway.4) Be authentically you.Now that fear of compliance is out of your way, you can get started on the fun part: learning how to convey your unique personality online. To help you get a handle on how to position yourself in an online setting, make note of the following advice. Share Your Story.According to a study by GroSocial, 82% of consumers trust a brand more when their executives are active on social media.Social media provides you with the opportunity to connect with your community of current and potential clients on a more personal level. By helping them see that you are real person with real interests, motivations, and passions, you start building real trust.If you’re looking for a social media role model, Manisha Thakor really gets it. Her passion for educating women to become financially literate is evident in her blogging, speaking engagements, and consulting work. Not to mention, her personality shines through in her 10 Things to Know about ‘Personal Manisha’ sidebar.Be Yourself.Most people in the financial industry are worried about saying something that alienates potential clients. But here’s the thing: When you attempt to appeal to everyone, you wind up appealing to no one.The best thing you can do on social media is just be yourself. Being authentic means being a little bit vulnerable and telling the story of who you are and what you value. This kind of storytelling creates an invaluable dialogue with your community.Josh Brown is an excellent example of someone who is unabashedly himself online. His Twitter feed ranges from updates about his kids to harsh indictments of fraud. He is enthusiastic, excited, and passionate about his work, and that’s all people need to know to follow him. (With more than 100,000 followers, he’s clearly doing something right.)Engage With Your Followers.Social media was built for, well, being social. Finding, connecting, relating, and providing value to people should be your goal — not just advertising yourself.Just as you might take the time to have coffee or lunch with a prospective client, take time to engage and talk with your social media followers. In time, they’ll become some of your most avid clients and brand ambassadors.Jude Boudreaux is another one who understands that social media is not just about you. His rule of thumb comes from Chris Brogan’s book, Trust Agents, which states that for every one thing you share about you, you should have 19 other interactions — whether that’s responding to somebody else’s tweet, sharing news unrelated to your business, educating with must-read articles, etc.Takeaway: The only person who gets to be you is YOU. Don’t be afraid to show your followers who you really are, as this will help you build more authentic and long-lasting relationships.5) Just get started.If you’re worried about getting started with social media and blogging, rest assure that the first step is the hardest. Once you put yourself out there, you’ll find that it’s easy to gauge the performance of your posts and uncover feedback regarding whether or not your message is resonating. From here, you can adjust your strategy accordingly until you feel comfortable with your interactions.Since you’re likely already using LinkedIn to connect with your professional network, it serves as a great starting point. The professional platform allows you to tell people who you are and share content in both short and long-form posts. The ability to write longer posts (500-750 words) is especially helpful for those who have not yet started a blog or a website. Not to mention, you already have a built in network to share your thoughts with.Once you master LinkedIn, we at Creelio recommend that you tackle Twitter next. It’s a great networking tool, and you can tag other Twitter handles and utilize hashtags (e.g., #FinancialServices, #WealthManagement) to lead more eyes to your content. In an effort to get the content you share noticed, be sure to focus on making connections and promoting other people’s content as well as your own.Takeaway: Baby steps are fine when you are getting started with online communication. Take your first step, get some feedback, and then take your second step. Follow this advice and you’ll have the hang of it in no time.The Bottom LineTaking the first step towards an engaging online presence can be difficult, but the benefits far outweigh the risks.Adding content that reflects who you are to your social profiles and your website will allow you to express yourself in a way that sets you apart from the crowd.Remember: Don’t be afraid to put your authentic self out there and let the world know that you’re smart, personable, and ready to help. If you do this, we think you’ll be surprised at the following you develop and how these online mediums can help you create invaluable relationships.If you’re a marketer in the finance industry, you’ll love HubSpot’s Little Book of Inbound for Finance Marketers. Download it here for more tips and tricks tailored specifically to the finance industry. Marketing Advice Originally published Jun 17, 2015 12:00:00 PM, updated June 25 2019 Topics: Don’t forget to share this post! 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Maltese Premier League champions Valletta FC have offered Olympic champion sprinter Usain Bolt a two-year contract.According to a report in ESPN, Valletta FC hope to sign the eight-time Olympic gold medallist in time for him to participate in their Maltese Super Cup match on December 13 against Balzan.Bolt is currently in Sydney trying to pursue a professional career in football and is on trials with Australian team Central Coast Mariners.”A champion is always welcome and at Valletta FC we believe nothing is impossible,” ESPN quoted Valletta managing director and CEO Ghasston Slimen as saying.Bolt’s agent in Australia, Tony Rallis, had also confirmed the approach, ESPN said.Bolt scored two goals for the Mariners in a pre-season trial match on Friday but has not been offered a professional contract by the A-League team.A Mariners spokesman said there was no change in Bolt’s position at the club, describing reports that he might quit his trial as “rumours”.The 32-year-old Jamaican has repeatedly expressed his hope to win a contract ahead of the Mariners’ 2018-19 A-League campaign which kicks off this weekend.Most Australian soccer pundits said Bolt had shown signs of improvement and better fitness in the Mariners’ 4-0 win over an amateur local side on Friday but felt he was some way off the level of being able to compete in the Australian top flight.(With inputs from Reuters)
Turin(Italy), Nov 8 (AFP) Jose Mourinho insisted his provocative celebration of Manchester United’s dramatic 2-1 Champions League win at Juventus wasn’t meant to insult the Italian club.Mourinho’s side snatched a vital Champions League victory in Turin thanks to two goals in the last four minutes.Trailing to a superb strike from former United star Cristiano Ronaldo, the visitors hit back thanks to Juan Mata’s fine free-kick before Leonardo Bonucci’s own goal clinched the points.Mourinho responded in typically controversial fashion as the United manager marched onto the pitch at the final whistle with his hand cupped to one ear.”In a beautiful Italian city, they insulted me for 90 minutes. I didn’t insult them. I just made a little thing,” he told BT Sport.”I know the millions of Inter fans are happy with that. But I respect Juventus, their players, the manager, the quality they have.” The gesture was meant to ask the Juventus fans why they were no longer taunting him, as they had throughout the game to reference to his time as manager of their rivals Inter Milan.Mourinho had also clashed with Juventus in the reverse fixture at Old Trafford when he held three fingers up to away fans, in reference to the treble he won with Inter in 2010.Bonucci was furious and confronted Mourinho, who was quickly escorted down the tunnel by a member of United’s backroom staff before the explosive situation could escalate.However Juve coach Massimiliano Allegri played down the controversy.”Everyone has their own personal reactions and how they celebrate. I can’t say whether he’s right or wrong,” he said.advertisement- ‘Big victory’ -=================United’s thrilling fightback was the perfect response to the taunts from Juventus as Mourinho’s men put themselves back on track to qualify for the last 16.Mourinho was delighted with the way United recovered from falling behind to Ronaldo’s sublime second half volley in a comeback that echoed their famous 1999 Champions League final win over Bayern Munich.”We performed at a high level. After the goal we had five minutes to wake up again. We were there from the first minute until the last,” he said.”It is a big victory for us, not just because we needed the points but because it was away from home against an amazing team.”They are a fantastic team with an amazing record at home. We had to come and not feel inferior. They have more potential than us. Everybody knows their ambitions.”United, second in Group H, could book their place in the knockout stages if they win their next group match against Young Boys, depending on the result of Valencia’s match against Juventus on the same night.”We thought we had two finals to play. Now we have one final at home to Young Boys,” Mourinho said. (AFP) APAAPA
Realme has been one of those rare brands in recent times to make a significant mark in the Indian smartphone market, which is no easy feat to achieve. With brands like Xiaomi, Samsung Oppo, Vivo and Nokia in the game, Realme has been able to grab a small piece of the market in less than a year, which is a pretty big deal. The reason behind this success is thanks to a series of phones in 2018 that managed to offer a combination of good design along with some impressive hardware at very competitive prices. The company hopes to grab an even bigger piece of the market in 2019, and it hopes to get the ball rolling with the Realme 3.Announced on Monday, the Realme 3 is a successor to the popular Realme 2. And much like any successor, the latest device brings with it a host of new features and upgrades, both to design and hardware. The Realme 3 touts a dewdrop display along with a new unibody design and gradient colours. At the core of the device is a Helio P70 chipset that aims to offer plenty of speed and power in this price segment. This is combined with the latest Android Pie-based ColorOS 6.0, dual cameras and a large battery, among other things. The Realme 3 seems to have all the makings of a winner, at least that’s my initial impression after playing around with the device briefly. Here are my thoughts on the new Realme 3.Right off the bat, we see a new design language that makes the Realme 3 look like it belongs in 2019. The dewdrop display on the front offers a droplet-style notch much like the Realme 2 Pro and Realme U1. The rear panel is now one, seamless cover that extends all the way around the frame and meets the glass panel on the front, which makes the device feel good to hold. The panel is not glass but thanks to an injection molding technique (something we have heard of in the past for budget phones) it looks almost glass-like with a reflective design and a smooth finish. The panel is glossy and will attract quite a lot of fingerprints and smudges as you go about your day.advertisement Realme has joined another mainstream brands now by offering gradient colours on the Realme 3. You get a choice of Dynamic Black and Radiant Blue with the device. The former sees hues of black and purple which shifts in intensity depending on the angle you view it in and the amount of light that hits the surface. The bottom quarter of the panel which is purple-ish also sees some glitter effect as well. The Radiant Blue colour, on the other hand, offers hues of blue that shifts towards green from the top down, which looks equally attractive. There is also a non-gradient Classic Black option, if you prefer a subtle look.I appreciate Realme’s efforts to make the phone look a little bit more premium by adding silver accents around the fingerprint sensor and camera module as well as a copper-coloured ring around the primary camera sensor. The rear panel looks aesthetically pleasing as the camera module and Realme branding are vertically aligned on the left side.Thanks to the generous amount of plastic being used, the Realme 3 is a lightweight phone at 175 grams, which is impressive considering it comes with a fairly large battery. There is a rear fingerprint sensor as mentioned, while the volume buttons are placed on the left side and power button placed on the right. The bottom sees a speaker grille and a 3.5mm headphone jack on either sides of a microUSB port. The Realme 3 sports a 6.2-inch HD+ (1520×720) display on the front, and the bezels are thinner compared to the Realme 2. The waterdrop notch is pretty non-intrusive and will make sure it doesn’t eat into the content, whether it is while watching a movie or playing games. The panel looks decent for its price with good brightness levels and colours, but one shouldn’t expect too much from a 720p resolution. We will have more to say about the sharpness and clarity of the display in our in-depth review, so do stay tuned for that.Realme’s latest handset gets the same 2.1GHz Helio P70 octa-core chipset as the Realme U1. This is a MediaTek chipset with four Cortex-A53 cores and four Cortex-A73 cores along with a Mali-G72 MP3 GPU. This is paired with up to 4GB of RAM and 64GB of internal storage. The Helio P70 chipset touts a good amount of speed and power compared to its predecessor, and Realme claims it to be better in some ways to the Snapdragon 660 chipset. Based on a brief hands-on time, the phone does feel pretty snappy as apps open and load fast, while browsing through the UI was lag-free.advertisementThe Realme 3 gets a pretty standard 13MP + 2MP dual camera system on the back. It’s similar to the Realme 2, but with a wider aperture this time around for better low-light photography. One new feature that the company is offering with the Realme 3 is a Nightscape mode, which aims to offer improved low-light photos by increasing the exposure, and it is certainly something we will test in detail for our full review. Nightscape doesn’t ship out of the box and will rollout with a software update. There is also a new Chroma Boost mode that uses AI to recognise a scene and offer better dynamic range and balanced exposure. On the front, the Realme 3 gets a single 13MP f/2.0 selfie snapper housed in the waterdrop notch with AI beautification, as expected. Based on a few photos captured indoors, the camera does seem to let in more light, offering better detail than what was managed by the Realme 2. Outdoors, the inbuilt AI was able to detect some scenery and was able to automatically boost some colors to make it look rich and vibrant. Again, we will have more to say on the cameras, including the new Nightscape and Chroma Boost modes, after a detailed review.Another key USP of the Realme 3 is its large 4,230mAh battery, which is pretty large and yet the device manages to stay lightweight. The battery capacity should deliver a full day or perhaps over a day worth of battery on a single charge, but that’s something we can only test after using the device for a few days. We will check the battery optimization features and just how energy efficient the Helio P70 chipset is in our in-depth review. Unfortunately, the Realme 3 only charges at an output of 10W, so it may take a while to charge the device to 100 per cent.Based on my brief interaction with the device, the Realme 3 looks like yet another promising affordable smartphone from the newbie brand that should keep Xiaomi on its toes. The Realme 3 comes with an updated look and a lot of promising specs under the hood for a price that starts at Rs 8,999. We will have more to share about the Realme 3 in our full review so do stay tuned for that.ALSO READ | Realme 3 launched: Key specs, features, India price and everything you need to know
Virtual Reality (VR) Originally published Nov 29, 2016 1:30:00 PM, updated September 28 2018 Topics: Don’t forget to share this post! Virtual reality is the hot new video marketing tool disrupting business plans and budgets across the planet. Audiences are loving it and want more: a 2015 study found that 81% of consumers would tell their friends about their VR experience, and that 79% would seek out additional experiences. The demand is so huge Deloitte predicts that by 2020 the global market may be worth around $30 billion.Because of this growing demand everyone is jumping on the bandwagon and offering VR production as part of their services.Unlock tips, systems & recommended resources to stay ahead of the tech curve.I get it – as an integrated marketing agency with an in-house video production department, becoming a virtual reality agency was a natural next step for us, so we sent the team on training, hired in specialists and acquired the kit we needed. We’ve learned loads on our long VR journey; it truly is a different beast to 2D and takes some serious skills to tame. We’ve outlined 7 important differences to help you prepare for your own VR adventure – consider them carefully, they could save you buckets in tears and pennies.1. You need specialist equipmentVR production requires some specialist equipment that can seem incredibly intimidating, not to mention expensive. At the very least you will need a 360 camera rig and editing station (with an i5 processor or above), as well as a PC and headset to review the footage. In terms of camera gear, there is a range of options to suit different levels of budget and ambition. The Samsung Gear 360 is one great option at entry level that consists of two cameras with a 180-degree view. It’s priced at around US $460.If only the best will do, consider the 8K, waterproof, six-camera GoPro Omni. It captures everything – and its resolution is almost faultless with minimal stretching. The price for this fancy rig is around US $4600.If you want movement in your video, you need to budget for extra gear like drones and dollies. Now that you’ve got your camera gear sorted you need to think about your editing equipment. At TopLine Comms, we recently bought a beast of an editing machine to deal with the sheer amount of high-res footage that each camera rig produces. This machine can process footage with resolutions ranging from 720p to 8K and is completely customized for VR production.2. Avoid the danger zoneVR film sets have their very own ‘danger zone’ – usually a radius of 1.5 meters from the camera rig. Anything filmed in this zone will come out weird and blurry so your production team will need to keep it clear of any people or objects that could distort the shot.Stitch lines can have a monstrous effect on your VR content so make sure you’re working with a crew who pays attention to where they are and keeps focal points as far away from them as possible.But remember, even if the danger zone is kept clear, the different angles of footage will still have to be stitched together using specific software like Kolor Autopano Video Pro and Kolor Giga.While some VR equipment – like the Samsung Gear 360 on the Galaxy s7 smartphone – have an automatic onboard stitching function, there are some drawbacks you have to bear in mind: the footage you get will have a lower resolution and the processing time will take longer.If you want higher quality footage – Samsung Gear 360 can still do it, but then you have to use a computer and specialist stitching software. Ultimately, you need to decide what will work best for you and your budget.3. Think about people on setWe know that when you commission your first VR project, you will probably want to be on-location. With normal video production, this is fine. With VR video production, it’s not fine. Remember, these cameras are filming 360-degree content which means everything will be in the shot. Even if you stand behind a tree and don’t breathe, you’ll get picked up.This means that if you insist on being on set, the director will likely ask you to get in character, put on a costume and blend in. No joke. Crew on the latest Star Wars film, Rogue One, had to do it.So if dressing up is your thing, by all means attend the shoot. If not, you can’t be on set. Sorry.4. Give the voice over directionScripting voiceover for content that can literally go in any direction is tricky. Unlike 2D, your audience can look anywhere at any moment. So, if the VO is talking about something happening on the right, best the script directs them to look right. Rather than record the VO before filming, work with your production agency to do it afterwards.You also have to keep in mind that most cameras focus on visuals at the expense of audio quality. To fix this you can hire special recorders for 360-degree sound, like Core Sound’s TetraMic and Brahma Tetrahedron, for example. This will, of course, be an additional expense.5. Be patient with the editPost-production is where the true magic happens but be prepared for it to take time – much more time than editing 2D footage. Merging stitch lines will take at least a week, more if your production has used multiple cameras.The edit begins by uploading the footage into specialist software, like Kolor Autopano Video Pro and Kolor Giga. The content is sync’d and then the angles are stitched together.Once the videos have been stitched together, your editing team will often have to fix the horizon. During the stitching process the software will automatically merge the different angles to reduce the appearance of seams. However, sometimes this results in an image that is off centre or off axis. This can only be corrected by manipulating the video.What’s more, all objects directly above or below the camera (like tripods) will have to be ‘disappeared’ using skilful editing techniques such as superimposing a reference photo over it. Or, the editor can opt for the cruder method and stick a relevant graphic over it.We once attached one of our 360 camera rigs to the front of a skateboard, but the clamp holding the camera up was visible in the footage. To edit this out we had to manually lay another image of a skateboard over the actual skateboard in the shot.All of this makes VR editing a much lengthier process than traditional video editing.6. Prepare to pay moreVR is relatively expensive to produce. It costs more than 2D but not as much as a Spielberg blockbuster (unless you’re referencing one of his epic films from the last century). Truth is, it doesn’t pay to cut corners – ultra-low-cost equipment and crews often result in ultra-low quality.To put the costs in perspective it helps to look at the requirements in terms of time, people involved and post-production process. For a 2D filmed video you will usually need a producer or director, a camera operator and a sound recordist. Then the post-production process will involve and offline edit, motion graphics and colour grading. All of this will take about 5 weeks could cost between US$6 500 and US$10 000.With a 360-degree video, however, you’ll need more crew members, including a producer or director, a camera operator, a digital imaging technician a sound recordist and a runner. As mentioned above the post-production process is also more extensive with VR. It will typically include stitching, offline editing, plating, motion graphics and colour grade. This pushes the project timescale to around 7 weeks with costs ranging from US$ 9 000 to US$13 000. But remember, VR projects don’t all cost the same – productions with bigger kit, multiple days of filming and some basic graphics could be around US$13 000 to US$20 000. A high end VR experience with lots of animation could be upward of US$130 000.With VR it’s worth investing in an agency that won’t mess up the postproduction process, and that will be able to advise you on the best shots for your video. You might think that it’s a good idea to have a camera on the floor while people zip past on bikes. While this sounds dynamic in theory, the shot’s perspective will place your viewer on the floor too – which might not be the most comfortable experience. A good VR video agency will point these things out to you, so you can make better, more informed decisions.That said, your VR project also should not eat your entire marketing budget – what good is cool new content if you can’t afford to take it to market?7. Make it audience friendlyAlmost everyone wants to watch VR content but not everyone has the required headsets. If you’re producing an experience to showcase at an event or in the office then no problem, you’ll have the relevant equipment on-hand.If you’re assuming that your viewer has an Oculus Rift at home, your amazing VR experience will fall flat. The best you can do is make sure that your audiences can immerse themselves in your VR content through as many platforms as possible: from Google Cardboard to YouTube to Sulon Q.When producing content that has to be viewed with a headset, give some thought to motion sickness and make sure your viewers won’t feel too nauseous (remember Nintendo’s first attempt at VR that had people literally throwing up?). Relatively static shots are best as they allow viewers to move their heads freely and enjoy their immersive experience without unpleasant side-effects.If you’re still not sure if VR is right for you, consider what you want to use the video for. Will an engaging, immersive video experience get the job done better than a traditional video? If the answer is yes, then you should consider VR. However, you also have to keep your budget and project timeline into account. While VR videos create a great experience they do take longer and are more expensive to make.If you analyze your prospective project according to the 7 characteristics of VR videos listed above, you should get a good idea of whether what you want to achieve can be done through VR and whether you have the budget to make it work. The great thing is, should you decide to attempt VR you don’t have to go at it alone. You don’t have to be a VR expert if you work with an agency that is able to advise you on everything from shooting location to sound effects.If virtual insanity is getting you down and you need some expert guidance, download our Marketer’s Guide to Virtual Reality.
**Sets alarm for 6am, checks email, goes to bed****Wakes up to sound of alarm, turns off alarm, checks email** Does this routine sound familiar? I can’t be the only one that is nearly attached at the hip to my phone, checking email constantly. For over a decade now, email has been only of the top forms of communication for businesses.Of course, as time and the workplace itself evolves, there’s an increasing amount of internal communication options. There are apps like Slack, for example, and many people still prefer the good, old-fashioned method of having a conversation in person. But as these methods for interacting grow in number, it also becomes a bit trickier to remember the right “etiquette” for all of them.Click here to download our free ebook featuring 104 email marketing myths, experiments, and inspiration.But email hasn’t exactly become a thing of the past — yet — it’s just that many of us have forgotten the right way to use it, at least in the workplace. That’s why it’s as important as ever to make good, effective use of it, which means maintaining some basic do’s and don’ts.As you’ll see from the list below, effective email communication means that it needs to be both relevant and appropriate, depending on its subject and importance. Read on to see the full list.How to Use Workplace Email Most EffectivelyThe Do’s1) Personalize.No matter whether it’s an internal email to your best friend/co-worker, or a message full of important information to a client, you should always get in the habit of addressing that person appropriately. A good rule of thumb is to address this person as you would in conversation, whether by first name or more formally.2) Adapt.By that, I mean: Know your recipient. Study any past emails this person has sent, recognize her tone or writing style, and adapt to that. If her emails are historically short and straight to the point, it might just mean that she’s extremely busy. In that case, try and be concise in your response emails.3) Always check before clicking “send.”This point might be the ultimate “do” when emailing. One of the worst feelings is clicking “send,” only to realize that you missed something, didn’t attach a document, or misspelled something (and hey — we’ve all been there). Pro tip: To avoid these mishaps, don’t put the email address in the “to” line until you’ve had a chance to double-check the message.4) Keep messages short.There’s no point in fluffing an email with extraneous details — rather, get straight to the point. An email that could double as a novella is not time-effective for the both sender or recipient. We’ll leave it at that.5) Keep your inbox clean.We know you’re out there — the folks with unopened emails that number in the triple digits (or worse). When I imagine a horror movie that’s set in a work environment, the vision of hundreds of unopened emails makes me want to sink into the couch and cover my eyes with a blanket. Clean your inbox, break up folders for different clients, and work toward diminishing the stress that can result from seeing big numbers next to your inbox button.6) Check your email on your time.In other words: Don’t get caught in the trap o checking your email every few minutes. One of the biggest momentum killers is getting in the habit of checking your email frequently, pausing what you’re working on, and having to reset your focus.At Revenue River Marketing, we aim to check our email a total of 3-4 times each day, unless it’s necessary to spend more time on it because of something urgent. That practice helps us stay engaged with content creation and client deliverables.7) Remember that some things are better kept to yourself.“Oh, you just got back from your buddy’s bachelor party in Las Vegas? Oh, you want to email me and recount the details of it that should probably never surface more than once in your life?”Stop right there. Receiving emails that fit this discription through your workplace email address is not a good idea.That’s not to say that your employer is monitoring your emails — although, some might have the right to do so — and maybe you work for a company that wouldn’t necessary frown upon a rambunctious trip to Las Vegas. But here’s a place where common sense is best practiced — some experiences are better left remembered via personal email.8) Use Zoom and Slack as alternatives.Across the board, many companies are implementing video conferencing tools like Zoom, for a number of reasons. Not only do they support a global workforce, but also, it provides an alternative to email that can help clarify important connotations that are sometimes lost over email.Instant messaging apps like Slack, too, are also growing in popularity — not only can they help you get quicker answers from your colleagues, but also, it helps to isolate email as a more formal method of communication.That said, it’s easy for instant messaging conversations to stray from work topics — but we’re all human, and sometimes, that means sending your colleague the occasional funny GIF image. But, it still helps to reduce email clutter by sending an informal note that doesn’t need to be communicated over email.The Don’ts1) Abbrv8 — I mean, abbreviate.Although we aren’t ranking these tips, this one is might top the list of don’ts. Remember, no matter how laid back your workplace might be, it’s still a professional setting. You might not want to get into the habit of signing emails with things like, “thx,” “lol,” or “c u @ wrk l8r,” only to mindlessly send an email to a client with similar vernamular. Here’s a helpful resource to make sure abbreviations NEVER happen: The Slang Translator2) !!!!!!!!!Ah yes, another one that gives me chills every time I see it: the exclamation point. Because I am a visual person, I see the overuse of exclamation points — or the dreaded “caps lock email” — as yelling. Other people might, too. If used excessively, the exclamation point can give false expectations and look unprofessional. There is a right time for an exclamation point, but before you think about holding your fingers down on the “Shift” “1” keys, think about the context in which your email may be received. 3) 🙂 or :(This may just be me, but does anyone else get a little cringe when you see a smiley/sad face in an email? In a professional setting, much like abbreviating, it gives off the vibe of being a bit too laid back. Keep it professional, and leave out the emoticons. 4) Send the one-word “okay” or “thanks” response.Not to counter the point above, but while keeping messages short is ideal — sending the dreaded, non-descriptive one-word email is not. Sometimes, people need a detailed answer. Something like content that’s ready for edits, for example, can’t be answered with a simple “okay”, so give the sender the courtesy of the answer or closure they need. 5) Use the reply-all button at will.There comes a time in every marketer’s life at which she realizes that the “reply-all” is rarely necessary. If you haven’t learned that lesson yet, allow this post serve as it.Replying-all to the email includes multiple people who likely don’t need to be looped in on every single response in the chain. Reply only to the people who need to see your response — their inboxes will thank you.6) Email if you’re burnt out.It’s 11:30 a.m. — almost lunch time — and you can practically hear your stomach yelling your name for food. Or, better yet, you just surfaced from your computer screen after writing several blog posts in a row, and your eyes are all but glazed over. But then you remember that you need to send a work email; one that requires serious thought, and wonder, “Should I just get this over with now?”No.Take a deep breath, stand up, take a lap, and get some water. There are so many instances where an important email should wait — based on your current level of patience or stress. After you take a break, determine if you feel level-headed enough to send a clear and thought-out email.Let’s face it: We’ve all broken at least one of these rules. But next time you find yourself tempted to repeat it, take a step back from the keyboard — and think about this list. Originally published Sep 12, 2017 8:00:00 AM, updated September 12 2017 Topics: Email Inbox Tips Don’t forget to share this post!