webmaster network (admin5.com) July 20th news from eBay, to Taobao, the domestic C2C e-commerce website has ten years of development history, the market transaction scale is growing at an alarming rate. However, the major C2C website has yet to find a practical and effective profit model. How to solve this problem?
explore the way of C2C e-commerce website profit
when it comes to C2C e-commerce sites, people naturally think of first is eBay and Taobao, which is the most important role in the domestic C2C market two. However, whether it is copied from the parent company operating mode, the injection of eBay has brought the e-commerce market trend of eBay, or completely, is now the localization business of domestic C2C market leader Taobao, can be said to have not found effective profit model. Why?
domestic C2C e-commerce market overview
C2C is the English Customer To Customer, referred to as customer to customer, is a kind of modern e-commerce. C2C network trading platform is the C2C site for the sale of the transaction provided by the Internet platform, the seller can sell goods to the published information on the site, buyers can choose and buy the items they need.
the world’s first C2C website by Yael · Omidyar in 1995 created the auction website eBay. Since then, the rapid development of science and technology, the network into the tens of thousands of households, C2C site also follow this heat wave has been the popular hot. With the popularity of the Internet in China, more and more people choose the new model of online shopping. According to iResearch consulting firm iReseach market, China’s online shopping overall transaction volume increased from 3 billion 960 million yuan in 2003 to 128 billion 190 million yuan in 2008, an increase of 3137%, while the overall C2C transactions accounted for the proportion of online shopping transactions will increase from 29.3% in 2003 to 98.6% in 2008. Thus, the domestic C2C online shopping market is in a period of rapid development, the market prospect is very broad.
table 1:2003 to 2008 domestic online shopping and C2C market transactions