2014 can be called the first year of cross-border electricity supplier, which is the initial reshuffle of the year in 2015. Investment and financial sector statistics show that in 2015 the average amount of cross-border electricity supplier of a single project financing up to 56 million 500 thousand yuan, of which the average minimum financing in Beijing highest, reaching $280 million. In the field of project distribution structure, Guangdong, Zhejiang, Beijing and Shanghai accounted for the most, respectively, reached 28%, 15%, 14% and 13%, accounting for the proportion of the sum of the country’s total of 70%.
Ministry of Commerce predicted that in 2016 China’s cross-border electricity supplier import and export trade volume will reach 6 trillion and 500 billion yuan, the next few years, the proportion of cross-border electricity supplier in China’s import and export trade will increase to 20%, the annual growth rate will be more than 30%.
at the same time, consumer behavior is changing, with the release of the PayPal and the international market research agency Ipsos "second global cross-border trade investigation report" said, in 2015, 35% of consumers have been scouring the sea Chinese online shopping experience. In other words, one of the three online shoppers have tried the sea Amoy
to Tmall international, Jingdong, NetEase global purchase brand for the koala and the layout of the horizon, small ocean pier, the little red book, about a public sea Amoy mode to fight awfully. In 2016 2015 at the same time, the cross-border electricity supplier how change policy what is the follow-up measures, then what are the opportunities in the field will be? B2C import of cross-border electricity supplier new boluomi CEO Zhang Zhendong expressed his views to the entrepreneur.
, hand-made platform settled and B2C three model establishment
Zhang Zhendong believes that the 2015 cross-border electricity supplier preliminary shuffle stage, because this year established a reasonable business model, standardized commodity circulation and commodity category structure, and that the unreasonable part of the pattern.
first, cross-border electricity supplier (here mainly refers to the import electricity supplier) basically established three categories of business models:
first class is hand-made, such as ocean pier, sea honey;
second platform is settled, such as Tmall international, Jingdong International;
third B2C is proprietary, such as honey bud, jackfruit.
In addition to
, such as the integration of data capture stores, simple parity search engine stores, these models have been gradually proved that the market is not competitive.
second, cross-border electricity commodity circulation has been mainly from direct mail + transport in 2014, the bonded area as gradual development of free trade zone in order to direct mail based, supplemented by the model. Because the transfer mode is not affected by national regulators, consumers are not very solid mass foundation, so the development strength is gradually weakening.
finally, the cross-border electricity supplier commodity category structure, from 2014 to the beginning of the year in 2015 a single category of explosive based, by >