What “Brangelina” can teach your credit union

first_img 45SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Melina Palmer Why do people say one thing and do another? What really drives behavior? How does the brain actually work – and how can we best communicate with it? What does that … Web: www.thebrainybusiness.com Details September 20, 2016…a day that will live in infamy. People will remember this day and ask, “Where were you when you learned Brangelina was over?”The news coverage, memes, talk show commentary, video mockery, and rumors are flying so fast I’m surprised they haven’t broken the internet yet. Especially since, according to some sources, the split caused a series of earthquakes in California…(I truly hope those comments were in jest).So, I figured, if everyone else is talking about it…we should at least learn something!Here are my lessons:The things people care about aren’t always the important things. CNN pushed coverage of bombings in New York off to the side to splash the news of Brangelina as widely as possible. Logically, we know what is important, but the human mind isn’t always logical. Often emotion guides us. Think about that when you are building products, talking about budgeting with your members, or creating your advertisements. How can you communicate the things people need to know in a way they will care about?People file thoughts away…they don’t forget. Even though Brad Pitt and Jennifer Aniston split over a decade ago, pictures and videos have been dusted off to produce thousands of memes in the Brangelina aftermath. The Aniston/Pitt conversation wasn’t even relevant anymore…until it was. Picture this: you have done thousands of projects over the years, and for the last decade everything has been smooth sailing. Then, there is a glitch with your mobile upgrade causing a member-facing delay. Suddenly, members you thought were happy are complaining that this “always” happens, and remind you of a core upgrade that went awry in 2002. Sound familiar? Try to remember the past when planning for the future so you are prepared for the fallout if it comes.The age of the internet has turned our world into a giant game of telephone. The gossip is everywhere. The craziest Brangelina comment I’ve overheard so far was that “She left him because he let the kids eat McDonald’s.” Now, I’m not an expert on the Brangelina relationship…but I am willing to bet that is not the root cause of her decision. Truth often gets lost in the grapevine when traveling at breakneck speed. And, even though we all know you can’t trust everything you read on the internet…sometimes that gets forgotten. Try to communicate in short snippets that will be easy for people to remember and repeat accurately – and expect some items will still get lost in translation.Lastly, you never know what the next big thing is going to be. And while not everything is relevant for your credit union to pick a side in or comment on, sometimes you can strike gold. (For example, did your credit union seize the Pokémon day and become part of that conversation? Why or why not?) Knowing what everyone is talking about – and being prepared for anything – can help you stay relevant in the post-Brangelina world.last_img read more

Investment professionals must focus on clients over profits – CFA Institute

first_imgInvestment management professionals should be less focused on their employers’ profits and more on solving their clients’ problems, the head of the CFA Institute has said.Chief executive and president Paul Smith said both investment and asset managers should focus on providing client services rather than the overall success of the company.Smith, who has led the institute since January, said the investment industry also suffered from a lack of trust from the public, as “there is not enough focus on properly pricing products”, or on investor protection.“In the same way the main focus for doctors is their patient’s health, the goal of investment management professionals should be solving their clients’ problems, rather than maximising profits for their firms,” he said. The CFA Institute provides education for investment/asset managers and has drafted a code of ethics charter holders are told to adhere to when managing money for clients.“We need better-structured products and better incentives,” Smith said, adding that fee structures are skewed towards the interests of managers.He also believes the industry has failed to present itself correctly to regulators, and that this will drive more regulation for asset managers.“We have not set the bar high enough,” he said. “As a result, the drift of regulation is such that making money will become more difficult.”Smith did concede that if profit-making became harder for asset managers and the broader financial services industry, the pace of global economic growth may slow down.He also raised concerns about the image of the industry to graduates, as well as gender balance and diversity within the industry.The institute said it wanted to focus on bringing greater gender diversity into the industry in the long term, citing increasing evidence that diversity within asset management firms may be beneficial to end investors.The investment management industry, Smith added, is resisting modernisation and the introduction of technology overall. “Regulators should enable the adoption of technology,” he said.last_img read more

Video: Lakers’ Lance Stephenson talks to the media after being ejected against Warriors

first_img Trail Blazers beat Grizzlies in play-in, earn first-round series with the Lakers Lance Stephenson being Lance Stephenson:Stiff arms a defenderSkip dribbles up courtFew flashy fakesNice driveGets fouledCan’t finishSwings at defenderGets ejected#Lakers pic.twitter.com/gCmGqU5z17— Mutacious (@mutacious) October 13, 2018 Trail Blazers, Grizzlies advance to NBA play-in game; Suns, Spurs see playoff dreams dashed Lakers practice early hoping to answer all questions Lance Stephenson talks to the media about his ejection and discusses the growth of the Los Angeles Lakers throughout the preseason.The Los Angeles Lakers will open the regular season in Portland on Thursday at 7:30 p.m. Related Articles How athletes protesting the national anthem has evolved over 17 years Lakers, Clippers schedules set for first round of NBA playoffs Newsroom GuidelinesNews TipsContact UsReport an Errorlast_img read more

Late night guard patrols for Le Repentir cemetery

first_imgWatching the dead– Town Clerk reveals ambitious planThe City Council has a number of plans for maintaining Guyana’s historic Le Repentir Cemetery, and one of those ambitious plans will literally involve placing security guards within the cemetery to patrol from sundown to sunrise.Speaking to this publication on Thursday, Town Clerk Royston King identified this as one of the City Council’s planned initiatives. He identified the rationale behindThe Le Repentir Cemeterythis as a bid to stop the desecration of the cemetery.“We’re going to lock the gates and we will have security in the cemetery, patrolling the cemetery to secure the cemetery and ensure it is kept in a tidy state. The reason we’re going to lock the gates is that we’ve had reports that you have criminal elements hiding out in the cemetery,” King related.“When we had the last prison break, we had a number of reports that escapees were hiding out in the cemetery. We can’t have the cemetery like that. It is an indictment on our own ability to keep a large area of the city in order.”Despite attesting to it being the Council’s responsibility to upkeep the cemetery, King expressed the hope that persons would still maintain the surroundings of their loved ones’ tombs. He noted the importance of keeping the cemetery maintained in case overseas-based persons wanted to visit and view the resting places of their loved ones.Long viewed as Guyana’s most recognised cemetery, the vastness of its size has caused headaches for city administrators to maintain over the years. And garbage is not the only thing that has been dumped in the cemetery. There have been a number of bodies discovered in the cemetery in the past, some of whom were victims of murder.last_img read more

England v France in the quarter-final? ‘Er, you have to beat Iceland first!’

first_img1 France came from two goals down to beat the Republic of Ireland and set up a quarter-final showdown with the winners of the England v Iceland match at Euro 2016.The French did just enough to get past an Irish side reduced to 10 men in the second half, and their erratic performances so far will give hope to whichever side they meet in the last eight.Here is a selection of reaction to the France game, from an English perspective…[View the story “England fans discuss Iceland and the possibility of France” on Storify]last_img read more