Redskins’ Alex Smith reflects on horrific leg injury, says he has to learn to run again

first_imgSmith suffered a compound fracture in his leg during the team’s loss to the Texans in Week 11 and underwent surgery Nov. 19. He initially was expected to need six to eight months to recover, but he ended up having to endure multiple surgeries because of an infection. ESPN reports amputation became an option at one point.“The steps I’m at right now are lifestyle steps,” Smith said of his recovery. “I’m still working on playing basketball with my kids, running around after my daughter. There’s all those things I have to conquer anyway (before) I get back on a field.”Smith explained that he has to wear an external fixator, which is a metal frame meant to stabilize his bone, for another four to six weeks. He’s already had it on for about six months. Redskins’ Dwayne Haskins is ‘for sure’ a contender to start at quarterback, Jay Gruden says “That’s the plan,” he told Fox 5 DC’s Angie Goff on her Oh My Goff podcast, which was published Friday.”There are steps I’ve got to conquer before I get there. … Learning to run again. That’s a big one. I’m already throwing. Throwing isn’t a problem, but dropping (back), moving around, change of direction.”  Related News Alex Smith’s NFL future came into question after he suffered a devastating leg injury last season with many speculating whether he would be able to play again, but the Redskins quarterback isn’t giving up hope just yet. In his first public comments since the horrific injury, Smith shared details about his recovery and said he feels good enough to consider returning. center_img Redskins’ Adrian Peterson, 34, wants 2,000-yard season “This thing is gonna save my leg, save my bone, allow me to heal and walk again and hopefully play football again,” Smith said.Smith, 35, acknowledged it’s still going to be a long road to recovery, but he’s excited for the challenge as he works his way back to the field.”It’s crazy looking and it sucks what happened, but at the same time, people out there have it way worse,” he said. “Life happens, and for me, I feel like this is a time for me being tested and having a challenge in front of me, and how can I handle it?”last_img read more

STABLE NOTES BY ED GOLDEN – FRIDAY FEBRUARY 5, 2016

first_imgPhilip D’Amato5814111124%62%$834,810 Edwin Maldonado85138915%35%$528,540 Joseph Talamo10413151413%40%$644,654 FRESH START FOR KOBE’S BACK IN BLINKERS?Kobe’s Back, who gets out of the gate slower than a Sumo wrestler, will wear blinkers for the first time in 17 career starts when he runs in Sunday’s Grade II Palos Verdes Stakes for older horses at six furlongs.“He deserved a little freshening,” trainer Peter Eurton said in explaining why the five-year-old gray son of Flatter has not raced since finishing seventh of 14 in the Breeders’ Cup Sprint at Keeneland Oct. 31. “That’s the only reason he got the time off.“He’s not a nervous horse in the gate; he just gets pretty complacent. I hope the blinkers will help Sunday. This will be the first time he’s worn them in a race, but he’s had them on for every work since the Breeders’ Cup, in fact, almost every day in his training.“He does seem to be on the bridle more and getting underneath himself better. His works have been stronger, he’s showing more desire and interest, so we’ll see.“I may say after the race that it’s something I should have done sooner. Let’s hope so.”Owned by the C R K Stable of Lee and Susan Searing, Kobe’s Back won the Grade II San Vicente Stakes in 2014 and the Grade III Commonwealth last April, in addition to a maiden victory. He has earned $652,250.The Palos Verdes, race six of eight: Kobe’s Back, Gary Stevens, 5-2; Salutos Amigos, Rafael Bejarano, 2-1; Mystery Train, Tyler Baze, 12-1; Pulling G’s, Victor Espinoza, 7-2; Rocket Heat, Edwin Maldonado, 9-2; and Cautious Giant, Santiago Gonzalez, 4-1. JockeyMts1st2nd3rdWin%ITM%Money Won Peter Eurton40611615%58%$372,520 Drayden Van Dyke6777910%34%$431,329 LUCKY SEVEN POST IN LEWIS FOR UNCLE LINO?Both trainer and jockey are pleased with the draw for Uncle Lino in Saturday’s Grade III Robert B. Lewis Stakes for three-year-olds at 1 1/16 miles.“If I had to pick a post position, that would be it: seven of seven,” said Gary Sherlock, trainer of the son of Uncle Mo who tries two turns for the first time.“Hopefully he’ll lay off some of the speed and put in a good finish.”Added jockey Fernando Perez, who has ridden Uncle Lino in each of his three previous races, resulting in a maiden win and two photo-finish losses, a second and a third, each by a neck: “I don’t think he’ll be too wide with seven horses. I think it’s a good post position.”The Lewis: Let’s Meet in Rio, Kent Desormeaux, 6-1; I Will Score, Mike Smith, 5-2; Dressed in Hermes, Rafael Bejarano, 6-1; Laoban, Tyler Baze, 12-1; Mor Spirit, Gary Stevens, 8-5; Path of David, Joe Talamo, 8-1; and Uncle Lino, Fernando Perez, 5-1. Peter Miller6293715%31%$333,040 John Sadler3956313%36%$246,810 Kent Desormeaux4479516%48%$619,745 STREET FANCY TAKES ON CHAMP SONGBIRD SATURDAYIMPERATIVE THE NEW CHOICE IN SAN ANTONIO STAKESOUTSIDE POST GOOD FOR UNCLE LINO IN ROBERT LEWISMcANALLY SEEKS TO ADD TO HIS SANTA ANITA RECORDBLINKERS BETTER LATE THAN NEVER FOR KOBE’S BACK?DAVID C. LOPEZ IMPRESSES HORSEMEN AT SANTA ANITACHAMP NYQUIST TO WORK BEFORE FIRST RACE SUNDAY David Lopez891881520%46%$535,176 Agapito Delgadillo4265614%40%$162,942 Steven Miyadi3057517%57%$178,744 Jeff Bonde1952326%53%$121,360 Rafael Bejarano1042323922%53%$1,114,785 Fernando Perez891051611%35%$489,844 Mike Smith4863613%31%$537,385 Doug O’Neill7711121314%47%$493,362 Jerry Hollendorfer6766119%34%$378,911 TrainerSts1st2nd3rdWin%ITM%Money Won ‘HAPPY’ IMPERATIVE SET FOR SAN ANTONIOWith Dortmund abstaining from Saturday’s San Antonio Stakes, chances for the opposition improved dramatically, specifically in the case of Imperative, who was made the 5-2 morning line favorite in the Grade II race at 1 1/8 miles with $500,000 in purse money.“The absence of Dortmund certainly should help a little bit, but my horse is doing good,” said Richard Baltas, trainer of Imperative, who was a game second to 2014 Horse of the Year California Chrome in the San Pasqual Stakes on Jan. 9.“We’re not going to be that far off (the pace). He was closer last time. The horse is happy. I’m looking forward to the race.”The field for the San Antonio, race seven: Cat Burglar, Rafael Bejarano, 4-1; Donworth, Mario Gutierrez, 6-1; Cyrus Alexander, Martin Garcia, 6-1; Hard Aces, Joe Talamo, 10-1; Hoppertunity, Flavien Prat, 3-1; Blingo, Alex Solis, 20-1; Imperative, Mike Smith, 5-2; and El Kabeir, Gary Stevens, 6-1. McANALLY HOPES TO ADD TO LONGEVITY MARK IN SAN MARCOSRon McAnally has been at Santa Anita since 1948. He ranks fourth all-time in victories at The Great Race Place with 703, behind Bobby Frankel, 917, Charlie Whittingham, 869, and Bob Baffert, 751.McAnally also is fourth in stakes victories with 113, and hopes to add to that number Saturday when he sends out Quick Casablanca in the Grade II San Marcos Stakes for older horses at 1 ¼ miles on turf.“I’ve been here all my life,” said McAnally, who turns 84 on July 11. “The most dramatic change? Off-track betting. It hurt the live crowds, although originally they said the satellites would be 50 miles from here. Now it’s 20, at Pomona.“But my horse is doing well. He should like the distance. He doesn’t want to go a mile. He wants a mile-and-a-quarter, a mile-and-a-half. He won at a mile-and-half in Chile.”The San Marcos: Gaga A, Mario Gutierrez, 10-1; Class Leader, Kent Desormeaux, 10-1; Chiropractor, Drayden Van Dyke, 4-1; Southern Freedom, Martin Garcia, 12-1; Power Foot, Tiago Pereira, 15-1; Ganesh, Flavien Prat, 15-1; Flamboyant, Brice Blanc, 4-1; Hay Dude, David C. Lopez, 5-2; Abbey Vale, Rafael Bejarano, 8-1; Quick Casablanca, Tyler Baze, 15-1; and Big Cazanova, Santiago Gonzalez, 15-1. Richard Baltas4976314%33%$477,594 Flavien Prat1011791517%41%$849,968 SANTA ANITA STATISTICS Martin Garcia5686814%39%$492,789 (Current Through Thursday, Feb. 4) Bob Baffert4587918%53%$500,740 Martin Pedroza4664213%26%$156,390 Santiago Gonzalez12224171120%43%$934,188 STREET FANCY MAIN THREAT TO SONGBIRDPhil D’Amato is not deluding himself when it comes to Street Fancy’s chances of defeating champion Songbird in Saturday’s Grade II, $300,000 Las Virgenes Stakes, but on the other hand, he’s not the meet’s leading trainer by accident.Through 24 racing days, D’Amato held a 14-11 lead over runner-up Doug O’Neill, and had started 19 fewer horses. Making her first start this meet on Saturday will be Street Fancy, a daughter of Street Sense who won the Grade I Starlet at Los Alamitos Dec. 12, closing from seventh in a field of nine to win the mile-and-a-sixteenth race by a length under Mike Smith.The Hall of Fame jockey has ridden Songbird in each of her four victories and will be aboard again on Saturday.“Street Fancy is doing well and we’re going to see where we stand against the best filly in the country,” D’Amato said, speaking in glowing terms of unbeaten Songbird. “She’s a special filly. She might even be the best three-year-old in the country, male or female. But my filly’s not missed a beat since winning the Starlet. I think she’s moved forward and this will be a really good test or gauge to see where we stand.”The field: She’s a Warrior, Flavien Prat, 20-1; Land Over Sea, Mario Gutierrez, 8-1; Street Fancy, Victor Espinoza, 6-1; Jade Princess, Martin Garcia, 10-1; Decked Out, Kent Desormeaux, 20-1; Songbird, Mike Smith, 1-5; and Merirosvo, Drayden Van Dyke, 30-1. APPRENTICE LOPEZ LIVING A DREAM AT SANTA ANITAApprentice jockey David C. (for Charles) Lopez is one of the best-kept secrets in Santa Anita’s riding colony. Through 24 days of the Winter Meet, the 26-year-old native of Puerto Rico who was raised in The Garden State and is “a Jersey boy at heart” ranked third in the standings with 18 wins from 89 mounts, a respectable 20 percent average.It doesn’t appear Lopez will slow down anytime soon, since he doesn’t lose his five-pound apprentice allowance until March 7. The next day, he will ride as a full-fledged journeyman,“Originally, I came out from Monmouth Park,” said Lopez, who is represented by agent J.R. Pegram. “I was raised in Long Branch, right next to Monmouth Park (in Oceanport). I went on a break for a while just galloping horses since 2011, then came back late 2014, early 2015 to Turf Paradise, got going a little, then went to Golden Gate with agent Dennis Patterson, and he got me rolling right off the bat. I think I won three the first week there.“It’s all been clicking. I never dreamed I’d be doing this well at Santa Anita, ever in my life. I just wanted to make a living at any track I was at, and I came here and everything’s been like a dream, really.“I’ve been galloping seven years and racing professionally about a year-and-a-half.”Lopez comes from a family of racetrackers, as does Pegram. David’s father, C.C. Lopez, still rides at Penn National at 53; his brother, Erick Lopez, 28, rides at Golden Gate; and his cousin, Jose Ferrer, rides at Tampa Bay Downs.“My grandfather, Carlos Lopez, also was a jockey,” David points out.Agent Jim Pegram is the father of J.R. and agent Brad Pegram. Owner/breeder Mike Pegram is Jim’s brother.One important horseman Lopez has impressed is leading trainer Phil D’Amato.“I think he’s definitely shown he can compete with the big boys on the Southern California circuit,” said D’Amato, who saddled two winners Thursday.“David’s got great hands and is one of those riders horses just run for. He reminds me of a version of Pat Day. He’s got light hands, finesse, and seems to get better each week.”FINISH LINES: Undefeated Breeders’ Cup Juvenile champion Nyquist will work five furlongs under regular rider Mario Gutierrez at 10:15 a.m. Sunday before the first race at 11 a.m. as he prepares for his three-year-old debut in the Grade II San Vicente Stakes at seven furlongs on Monday, Feb. 15 . . . Bob Baffert on Santa Anita Derby winner Dortmund missing Saturday’s San Antonio: “He’s been training but I lost some time with him. I was trying to get him back, but he’s not quite like the Dortmund we know. Kaleem (owner Kaleem Shah) said whatever you need to do, don’t run him until you’ve got him perfect.” . . . Baffert spent Thursday being escorted through Super Bowl’s Media Center and Radio Row in the Moscone Convention Center in San Francisco under the supervision of NTRA Media Relations Director Jim Mulvihill. Ever the good sport, Baffert even dove into a pit filled with foam squares when he tried to catch a long pass. NTRA posted the video on its Facebook page and suggested he “stick to training.” . . . Multiple stakes winner Toews On Ice worked six furlongs from the gate for Baffert in company Friday for the Southwest Stakes at Oaklawn Park on Feb. 15. The son of Archarcharch was clocked in 1:14.20, while stablemate Speed Check went in 1:13.80 . . . Congratulations to Santa Anita’s popular on-track TV analyst Michelle Yu and her husband, trainer Ryan Hanson, on the birth of their seven-pound, four-ounce baby girl, Olivia Rein Hanson, at 5:10 p.m. Tuesday in Orange County. “She was born on American Pharoah‘s birthday,” Yu pointed out. “Her hobbies include eating and sleeping, both of which she does very well.” . . . Favored in all four lifetime starts, Donworth makes his first start for new trainer Doug O’Neill in Saturday’s San Antonio Stakes since winning the Stanton Stakes by 11 lengths at Delaware Park last June. A 4-year-old colt by Tiznow, out of the Street Cry mare Temple Street, Donworth was purchased by Dennis O’Neill, Doug’s brother and stable consultant, at Keeneland’s breeding stock sale in November for $550,000, making him the sales topper. Donworth was purchased out of the Regis Farms dispersal handled by Three Chimneys for owner Paul Reddam. “We’re very excited,” said Doug when asked about Donworth. “Mario (Gutierrez) worked him for us last week and he loved how he felt. With Dortmund out, we believe he has a good chance to win.” Vladimir Cerin1661238%56%$154,690 Tyler Baze12112211510%40%$669,676 William Spawr2065230%65%$156,362 Mark Glatt4355212%28%$257,960 Mario Gutierrez939161110%39%$528,544 Kristin Mulhall2052125%40%$193,610 J. Keith Desormeaux2351622%52%$147,390last_img read more

Cash boost for Baartman memorial

first_imgRay Maota The story of Saartjie Sarah Baartmanresonates even more during thishuman rights month in South Africa.(Image: Orijin Culture)MEDIA CONTACTS• Department of Arts and Culture+27 12 441 3000A large investment has been made by the Department of Arts and Culture in the Saartjie Baartman Centre of Remembrance.It has allocated R168-million (US$22-million) for construction of the centre, which will be built in Hackney, in the Eastern Cape. It will be developed on 80 hectares of land next to her grave, and will feature a library, exhibition spaces and an indigenous plant garden and nursery.On 22 August 2002, the former president, Thabo Mbeki, declared the grave of Baartman – who is also known as Sarah – a national heritage site.At the unveiling of the centre’s architectural design in 2010, Lulu Xingwana, who was the minister of arts and culture at the time, said: “Sarah Baartman is in the league of a very significant group of South African women who before her and after, have shaped the history of this land.“She, as part of her people who lived here in the Gamtoos Valley, left a legacy which stretches into the present. There are many women who were similarly abused, raped, beaten and humiliated under apartheid.”During construction, there will be business and employment opportunities for the Hackney community and region. Once finished, it will be declared a national cultural institution with a council, chief executive officer and professional and support staff.“In the long term, the centre’s heritage value will be strengthened by exploring the declaration of the site as a World Heritage Site because the story of Sarah Baartman is the story of the world. The memory of Sarah Baartman is the memory of the world,” said Xingwana.The human rights factorWith Human Rights Day on 21 March, it is a pertinent time to focus on Baartman’s legacy, given the injustices she suffered in life and in death. Human Rights Day celebrates the Bill of Rights contained in the Constitution, which is the cornerstone of democracy in South Africa.In turn, the Bill of Rights provided for the establishment of the South African Human Rights Commission (SAHRC) on 21 March 1996, 35 years after the fateful events of 21 March 1960, when anti-apartheid demonstrators in Sharpeville, in Gauteng, were gunned down by police.The commission promotes respect for human rights; the protection, development and attainment of human rights; and monitors and assesses the observance of human rights in South Africa.Saartjie’s storyIn 1810, Baartman, who was in her early 20s, was persuaded by an English ship’s doctor, William Dunlop, to travel to England where she would make a fortune. However, when she arrived in England she was exhibited as an anthropological freak because of her particular physical characteristics.As a Khoi-Khoi woman with accentuated buttocks, she was put on exhibition, displayed as a sexual curiosity and called The Hottentot Venus. She was such a popular exhibition in Britain, that she was taken to Paris in 1814, where she continued to be exhibited as a freak.“The lessons we have learnt from Sarah Baartman’s life is that we must not allow gender oppression, de-humanisation and objectification of women, stereotyping or racism to occur. Her history affects us all as women, because of the severe exploitation she underwent,” said Xingwana.And her suffering didn’t end with her death in 1816. After she died, the Musee de l’Homme in Paris took a death cast of her body, removed her skeleton and pickled her brain and genitals in jars, which were displayed at the museum until 1985.Baartman’s remains were eventually brought back to South Africa after five years of negotiations between the French authorities, the South African government and the Griqua National Council, which represents South Africa’s 200 000 Griqua people, who are part of the Khoi-San group.Xingwana said: “Sarah Baartman has become an icon of South Africa as representative of many aspects of our nation’s history.“The proposed centre will therefore serve a very important function in our lives as an institution that interrogates all these aspects and provides us with a shared national understanding of how we consciously affirm a human rights culture at all times.”last_img read more

HubSpot TV – Combining Real Life and Social Media with Guest Tim Hayden

first_imgEpisode #61 – October 9, 2009  (Episode Length: 28 minutes, 58 seconds) http://itunes.hubspot.tv/ Headlines Marketing Takeaway , @ mvolpe Marketing Takeaway Doing It Right with www.HubSpot.tv FTC Confirms Bloggers Need Not Fear the $11,000 Fines Registration Link: – Your offline events can stimulate online conversation. gameplanhayden If PR Dead? The Debate Continues… — Details: and @ Download HubSpot’s Inbound Marketing University online training program Thepremise is simple: visitors “light” a candle and leave a message. 8599as of Thursday at 4PM – less than 48 hours after it went live Yahoo finally joins Google and stops using meta keywords for search Time 3:00-5:30pm Forum Fodder Location: Brogan Room at HubSpot HQ http://hubspotbook.eventbrite.com/ HuSpot TV Guest: Tim Hayden! Brian Halligan’s article: Is PR dead? Think about using in person events to enhance the online communications you are using for inbound marketing. in Austin, TX Announcement! First 50 people get a free book! FTC Regulates Endorsements and Reviews We Are Better Than This Closing Make great content, get more links, don’t sweat meta keywords. Date: October 16 Justin Goodman @electricmice: How to interact on Twitter: @ Originally published Oct 11, 2009 7:49:00 PM, updated July 04 2013 : Set your employees free! Encourage them to be content creators. Death to Meta Keywords! Doors open at 3:00pm. The show goes live at 4:00pm. Come meet Brian andDharmesh at the end of the show during the book signing.  – Make sure your PR firm is doing more than SPAMing reporters with press releases. Yahoo Search No Longer Uses Meta Keywords Tag Technology, in which 54% of thesample of 1,400 CIOs of companies with 100 or more employees blockemployees from accessing any social media at work” Intro Inbound Marketing Book Launch Party at HubSpot TV : Be upfront and honest, and encourage your fans to do the same. “astudy released yesterday by Robert Half Perks: CEO of Marketing Takeaway: Subscribe in iTunes: Why the 54% of companies blocking access to social media should knock it off http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf IMU includes The Role of PR Firms in Social Media and Inbound Marketing in your tweet. Free Inbound Marketing University Online Training Program 54% of companies BLOCK social media If I have hundreds of landing pages, how should you incorporate them into your navigation? 11 free webinar classes and notesheets GamePlan Marketing Takeaway 2 Marketing Takewaway karenrubin “So,is pr dead? Well, the bad news is that as the game has beentraditionally played, it is probably dead or near dead. The good newsis that there is a major opportunity for new entrants and forwardthinking existing agencies to re-invent the industry and provide awhole new set of valuable businesses for their customers.” . The program drills into each component of inbound marketing and prepares you for the Inbound Marketing certification exam. Marketing Tip of the Week: FTC Cracks Down on Blogger Payola, Celebrity Tweets Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Baby, It’s Cold Outside: A Puppet’s Holiday Duet #HoHoHubSpot

first_imgBaby, It’s Cold Without Inbound MarketingRebecca: I really can’t stayUnicorn: But baby, it’s cold outside
Rebecca: I’ve got to go awayUnicorn: But baby, it’s cold outside
Rebecca: This evening has been …Unicorn: You need inbound marketing
Rebecca: … So very niceUnicorn: I’ll make your website optimized
Rebecca: My mother will start to worryUnicorn: Beautiful, what’s your hurryRebecca: My father will be pacing the floorUnicorn: Let’s go write one blog post more
Rebecca: So really I’d better scurryUnicorn: But my mane is soft and furry
Rebecca: Well maybe just a half a drink more Unicorn: Let’s check our lead gen while I pour 

Rebecca: The neighbors might thinkUnicorn: Baby, it’s bad out there
Rebecca: Say, what’s in this drinkUnicorn: Cold calls and ads out there
Rebecca: I wish I knew howUnicorn: To check your analytics now
Rebecca: To break this spellUnicorn: Your conversion rates, they sure look swell
Rebecca: I ought to say no, no, no, sirUnicorn: But our bounce rate is getting much lower.Rebecca: At least I’m gonna say that I tried Unicorn: Our marketing is giving me pride
Rebecca: I really can’t stayUnicorn: Baby, don’t hold out
Together: Baby, it’s cold outside Holiday Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:center_img Hu, the HubSpot Unicorn, is known for many things. First and foremost, he is known for his constant need to get his mouth washed out with a bar of soap. But more importantly, he is known for his ‘coming to light’ moment this holiday season, finally stopping the spread of those awful marketing myths and embracing inbound marketing.What most people don’t know is that Hu is also an amazing singer. How else do you think he gets all the ladies? So to celebrate the season, Hu and HubSpot’s very own Rebecca Corliss decided to duet an updated holiday classic in order to spread marketing and holiday cheer. The lyrics are listed below the video so don’t hesitate to sing along! Happy Holidays from HubSpot and the HubSpot Unicorn!  Originally published Dec 12, 2011 9:00:00 AM, updated October 20 2016last_img read more

13 Brands Using LinkedIn Company Page Features the Right Way

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Back in November, I set out to write a post to highlight businesses that were using LinkedIn’s company page features effectively. Needless to say, I couldn’t find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, “11 Reasons Your LinkedIn Company Page Sucks.”What can I say? I was a little bitter and, frankly, slightly disappointed in the social media marketers of the world. We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation — 277% more effective, in fact. As a marketer, particularly if you’re in the B2B game, how could you not leverage that awesome lead generation potential?Well, it’s been several months now, and I wanted to give you LinkedIn marketers out there another chance. While it was still difficult to find examples of businesses effectively using all of the company page features at their disposal, it was a bit easier to find some great examples of individual feature use. Looks like some of you may have gotten the hint! Let’s take a look at some of the admirable use cases of the main LinkedIn company page features to inspire you to give your LinkedIn company page a little more love. You want to leverage LinkedIn’s lead gen potential for your business as much as possible, right?Blog RSS FeedLet’s get a few low-hanging fruit features out of the way first. There’s a very simple way to populate your LinkedIn company page with your business’ content, and it’s called your blog’s RSS feed. While simply including your blog’s feed won’t broadcast its content to your LinkedIn page followers via the updates feed on their homepage (unlike Company Status Updates, which we’ll cover later), it’s a really easy way to promote your blog content to the visitors on your page.See the example above, which is a screenshot from Kuno Creative’s company page. If you’re going to add your blog’s RSS feed to your page, just be sure you’re regularly updating your blog with content. A stale feed of outdated posts that shows you haven’t updated your blog in months will likely do you more harm than good. Kuno Creative, for example, maintains an active blog, so the blog RSS feature is a welcome addition to its LinkedIn company page. To add your blog’s RSS feed to your LinkedIn page, click the dropdown menu next to Admin Tools for your page’s ‘Overview’ tab, scroll to the bottom of the page, and enter your blog’s RSS feed.News ModuleThe next low-hanging fruit feature you should enable on your LinkedIn company page is the news module. This pulls in any news mentions of your company that LinkedIn finds on the web and features them in the right-hand column of the Overview tab on your LinkedIn company page, as seen on Red Shoes PR’s company page (pictured here). Adding this module is a great way to highlight the media coverage your company has earned, adding third-party credibility and validation to your page.The option to enable news mentions to be displayed on your page is right below the option to add your blog’s RSS feed while you’re in edit mode of the Overview tab.Company Status UpdatesLinkedIn’s rollout of company status updates in October was a big win for marketers everywhere, but not many have been leveraging it. Just as marketers can post updates to their Google+ page and Facebook page timeline, they can also do so on LinkedIn. This gives marketers the opportunity to expose more of their content directly to their LinkedIn followers, who see status update content in their LinkedIn updates feed on their LinkedIn homepage.PR 20/20’s Company Page is a great example of one that is effectively making use of company status updates, regularly sharing blog posts and reports they’ve created as well as third-party coverage of their brand. This drives traffic from LinkedIn back to PR 20/20’s website and positions them as a thought leader within the LinkedIn community.Overdrive Interactive is another great example of a company using company status updates well, sharing helpful content from themselves as well as others to ensure they keep their LinkedIn company page regularly updated with content for their followers.Keeping a frequently updated and engaging page is the best way to organically attract new followers and expand your LinkedIn reach. Don’t have company status updates enabled for your page yet? Check out our quick tutorial here to start getting more out of your LinkedIn company presence.Products/Services TabAs a LinkedIn company page admin, marketers can also highlight their product/service offerings on a separate ‘Products & Services’ tab. Building out this tab is a great way to highlight and promote … why yes, your products and services!Voices.com’s company page provides a great example of a robust Products & Services tab, highlighting 11 of its services and utilizing some of the other great features available for this tab, including a Products & Services Spotlight as well as a video (we’ll get to these features later).But are your products and services the only thing you should highlight on this tab? No way, Jose! You can also (and you should) leverage this valuable LinkedIn real estate to feature your marketing offers such as webinars, ebooks, free trials or other content to support lead generation, as we’ve done on HubSpot’s LinkedIn company page.The other awesome capability offered through the product tab is audience targeting. LinkedIn enables you to create up to 30 distinct landing pages for specific audience segments. This means you can show visitors to your products tab different variations depending on the targeting options you set up based on that user’s company size, job function, industry, seniority, and/or geography. So if you have various segments of products or offers suitable for different audiences, you can only surface the ones that are applicable to those users. To learn how to set up targeted product tabs for your LinkedIn company page, check out this handy guide.Videos on Products TabWhile you’re editing your Products & Services tab, don’t miss out on the opportunity to add a video! Use this space to explain your products, services, and value proposition in a video format, and if you’re leveraging product tab targeting, you can add a different video for each tab variation you create. The only caveat is that any video content you use must already be hosted on YouTube; the video feature requires you to include a YouTube link for your video in order to display it.Both OPTIO Solutions and ClearRisk are leveraging the video feature nicely on their LinkedIn pages’ products and services tab to capture the attention of any LinkedIn page visitors who’d prefer a more visual overview of what these businesses offer. Topics: LinkedIn Company Pages Just as Taproot has done, treat your Product and Service Spotlight as call-to-action buttons. Depending on your current goals and promotions in progress, you can use them to feature your lead gen marketing offers, promote registration for an upcoming event you’re hosting, increase subscribers to your blog, highlight your presence on other social networks, etc. The possibilities are endless!  RecommendationsSocial proof is a real thing. According to a CompUSA and iPerceptions study, 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. Lucky for you, LinkedIn provides users with the opportunity to recommend your business’ products and services. This is also one of the reasons why it’s important to add your products and services to your products tab. Without products and services, your LinkedIn page visitors would have nothing to recommend! And without recommendations, page visitors are left with some very underwhelming social proof. When a LinkedIn user recommends one of your products or services, it’s displayed on the individual detailed page for that product. The total number of recommendations across all of your products/services is also displayed on the main products tab on your page.Check out Salesforce’s Products Tab, for example, which boasts 821 recommendations across its 10 products and makes for a very compelling LinkedIn page.While it’s up to LinkedIn users to recommend your products, making sure your products tab is complete as well as boosting your LinkedIn following (here are some tips!) can help your page accumulate recommendations since A) users will have something to recommend, and B) your page followers are more likely to leave you recommendations than LinkedIn users who aren’t following you. For a deeper dive into how you can generate more online reviews for your business, read this helpful guide.Careers TabThe final LinkedIn company page feature at your disposal is the ‘Careers’ tab. And while LinkedIn can serve as a valuable marketing and lead generation tool, one of its most powerful benefits is in its professional networking potential. And what better tool to help you recruit top talent for your business than a social network populated by professionals? According to an internal LinkedIn survey, LinkedIn beats the major job boards 3 to 1 on applicant quality. Use the basic careers tab (albeit not free) to advertise your current job openings, as GE Energy does in the following example. Want to take it one step further? Get more robust capabilities by upgrading your account to a Silver or Gold Career Page, which gives you access to a “full suite of features for promoting careers at your company, including a clickable banner, customizable modules, analytics on who is viewing the page, direct links to recruiters, video content, and more.” If you choose the Gold Career Page, you can even customize up to five different versions of the page to display different content and job opportunities based on the viewer’s LinkedIn profile. Think of it like targeted product tab variations, but for careers! Deloitte’s ‘Careers’ tab is an example of an upgraded careers tab: Zipcar: Rocking All LinkedIn Page FeaturesLooking for a great example of a company that is leveraging many of LinkedIn’s company page features well? Check out Zipcar’s page.Zipcar leverages every feature we highlighted in this post, and while we do think they could be sharing more compelling content via their company status updates, Zipcar provides a solid example of a business that ‘gets’ the value of LinkedIn company pages.How well are you taking advantage of the features available to you on your LinkedIn company page? Product and Service SpotlightAnother products tab feature worth mentioning separately is the ‘Product and Service Spotlight,’ which enables you to feature three scrolling, clickable banner images (640×220 pixels) near the top of your products tab. Again, if you’re leveraging targeted product tab landing pages, you can choose different spotlight images for each variation.Check out how the Taproot Foundation, a nonprofit organization that makes business talent available to organizations working to improve society, leverages its Product and Service Spotlight using the three images below. Each image includes a call-to-action for visitors to perform a few different actions: ‘Apply Now,’ ‘Visit Our Facebook Page,’ and ‘Learn More.’ You can visit the products tab on Taproot Foundation’s company page for the full scrolling, interactive experience of how this works. Originally published Mar 20, 2012 9:00:00 AM, updated October 20 2016last_img read more