Confronted with pointed reaction after Facebook appearance, Ayesha Curry dishes back

first_imgReaction to Ayesha Curry’s recent appearance on Facebook’s Red Table program was so widespread and pointed it prompted reaction from Curry herself.Which will likely inspire another wave of reaction. It’s like the world’s most powerful call and response echo chamber.For those late to the party, the Red Table episode brought together the women in Stephen Curry’s world — his mother, his sister, his sister-in-law-to-be, and of course, his wife. Ayesha Curry talked about her famous splash master …last_img read more

Climate Reality Project counts carbon costs

first_imgGeneration Earth Founder Ella Bella and Miss Earth South Africa executive director Catherine Constantinides facilitated a Skype call with Climate Reality chairperson and former US vice president Al Gore.Miss Earth South Africa 2013, Ashanti Mbanga, lends her voice in the fight against climate change.Pandelani Dzhugudzha from the Department of Environmental Affairs with Ella Bella, Miss Earth South Africa educational officer and Generation Earth founder.(Images: Generation Earth)MEDIA CONTACTS • Georgina CostOperations manager: SA Fusion+27 21 680 6650+27 82 505 0664 Romaana NaidooSouth Africa Climate Reality Project representatives, Ella Bella and Catherine Constantinides, hosted a live Skype call with former United States vice president, Al Gore, to highlight the relationship between carbon pollution and climate change.The live broadcast formed part of the project’s annual 24 Hours of Reality. This year’s event was held on 23 October in Rosebank, Johannesburg. Content aggregation tool Reality Drop was also launched.The official event kicked-off on 22 October and featured expert discussions, presentations and educational sessions from across the globe.The global awareness drive, spearheaded by leading environmental advocate and Nobel Laureate Gore, is aimed at educating the public about the “true cost of carbon”.During the Skype call, he addressed climate-related issues specific to Africa and South Africa as well as highlighting key points relating to the “global cost of carbon”.These were later discussed in more detail by Constantinides when she and Bella delivered Climate Reality Project’s official presentation, first released to delegates at the Climate Reality Leadership Corps Conference in Istanbul, Turkey, in June.Constantinides picked up on Gore’s points in the Climate Reality Project presentation, which focused on drought and its consequences – including famine – rising food prices and food shortages, as well as the cost of South Africa’s coal-dependent energy sector and the effects of increasingly erratic global weather patterns.“The effects of climate change are felt every day, across the globe, from steadily increasing average temperatures to the rising levels of the world’s oceans, and yet climate change is still considered to be a notion concocted by scientists and environmentalists as opposed to a reality facing global citizens,” said Constantinides, also Miss Earth South Africa’s executive director.“Everywhere one looks one can see climate change in action; rising global temperatures have led to an increase in the water temperature of the world’s oceans, which in turn leads to warmer water being absorbed into the air through evaporation; warmer air is able to hold a greater volume of water vapour, which is causing more severe, more intense storm systems across the globe.“Hurricanes the likes of which have never been seen before are tearing through equatorial regions, tropical storm systems stronger than any other storm systems in recorded history are wreaking untold damage across the globe, areas that were once unaffected by tropical storms are now falling prey to these ‘super storms’ because the air temperature of the region has increased by just a few degrees.”According to the Climate Reality Project, for every 1°F (-17.2222vC) temperature increase, the incidence of heavy rains increases by about 4%.“Climate change does not only mean more severe storms, however, it can lead to more severe droughts, food shortages, famine, wild fires, increase in diseases etc. All of these effects of climate change can be seen across the globe,” she said. South Africa’s carbon footprint South Africa ranks among the top 20 polluters globally and is responsible for more than 40% of Africa’s carbon emissions. In 2010, South African industry emitted some 500-million metric tons of greenhouse gasses.The majority of South Africa’s energy is produced by burning fossil fuels, meaning the top 40 largest companies in the country were responsible for some 207-million tons of carbon dioxide emissions, directly emitting 20% of South Africa’s carbon output. Every time fossil fuels – gas, coal or oil – are burnt, carbon dioxide is released into the atmosphere. The 10 hottest years in recorded history in the country have all been in the past 15 years.  In a white paper released in February 2012, the South African government proposed a crackdown on big polluters with a new carbon tax on companies’ carbon emissions. According to experts, this is what the country needs to save itself from potentially catastrophic climate changes such as rising temperatures, droughts and extreme rainfall.Government has also considered a tax rate of R75 per ton of CO2, rising to approximately R200 per ton.  This is considered to be “feasible and appropriate to achieve the desired behavioural changes and emission reduction targets”.According to a report by Trucost, a research group that helps businesses understand environmental risk,  carbon costs could amount to almost US$974-million (R9 510 836 458) if the top 40 largest companies were to pay the carbon tax rate of R75 (US$8.97) per ton of CO2e (CO2 equivalent)for direct operational emissions globally. This would equate to 0,2% of revenue, or 1% of earnings before interest, taxation, depreciation or amortisation (EBITDA) on average across all 40 companies.At a higher future carbon price of R200 (US$23,91), direct carbon costs could amount to more than US$2,5 billion globally. This could equate to 0,5% of revenue on average across all 40 companies, or 2,7% of earnings.In a bid to address the initial concerns raised by businesses, the South African treasury proposed a 60% tax-free threshold on emissions for all sectors, including electricity, petroleum, iron, steel and aluminium. Plans state that the levy would increase by 10% a year until 2020, while all sectors bar electricity will be able to claim additional relief of at least 10%.Of all 13 recognised sectors in the South African FTSE/JSE 40 Index, only five key sectors – basic resources, oil and gas, food and beverage, industrial goods & services and telecommunications – accounted for 97%of total emissions from the top 40 companies.Liesel Van Ast, research editor at Trucost, highlighted potential negative effects on companies: “Protecting energy and carbon-intensive industries to the extent that business-as-usual (BAU) greenhouse gas emissions continue could weaken BASIC ministerial climate negotiations and exacerbate climate change impacts such as changes in water availability, increased floods and droughts, biodiversity loss and crop losses or lower agricultural production in South Africa.”Companies with carbon-intensive operations, products or supply chains will be concerned about their ability to compete against lower carbon sector peers in South Africa, or against competitors in countries that do not price carbon yet. This could in turn limit their ability to pass on some or all of the tax to business customers or consumers.Constantinides urged delegates to join the fight against climate change and encouraged them to join the movement started by Gore in 2006 when he launched the documentary, An Inconvenient Truth, which focusses on his campaign to educate citizens about global warming.“Now is the time for global citizens to stand together and fight to mitigate the effects of climate change,” said Constantinides.About The Climate Reality ProjectThe Climate Reality Project is a non-profit organisation centred on education and advocacy related to climate change. Established in July 2011, the project is the joint venture of The Alliance for Climate Protection and The Climate Project, both founded by Gore.The first 24 Hours of Reality was held in 2011; broadcast live online it featured 24 presenters across 24 time zones presenting in 13 languages. The presentations stressed a link between climate change and oil and coal producers, with the webcast garnering 8-million views and a Silver Lion at the 2012 Cannes Lions International Festival of Creativity.The project also released several short videos, including Doubt, Climate 101 and Grassroots at the event.A second webcast; 24 Hours of Reality: The Dirty Weather Report, was broadcast in 2012, and focussed on the effects coal, oil and gas pollution have on weather patterns. Attracting14-million unique viewers and a viewership of more than 16-million, the webcast set a Ustream record for the most online viewers in a 24-hour period.It also won 10 Telly awards in 2013, including two silver Telly awards in the News Feature and Social Responsibility categories and seven bronze Telly awards.Miss Earth South Africa and Generation Earth run campaigns to involve the public in the climate change conversation through educational workshops in schools across the country, “because the cost of carbon is high but the cost of inaction is even higher, and we, as global citizens, must work to minimise our collective carbon footprint,” said Constantinides.last_img read more

SA to ensure new visa rules don’t harm tourism

first_img27 June 2014 South Africa’s new immigration regulations are being scrutinised by the Department of Tourism to ensure that they do not negatively influence tourist arrivals, Tourism Minister Derek Hanekom said in a statement on Wednesday. The department had received representations from tourism stakeholders on the possible “unintended consequences” of some of the provisions brought into effect by the new Immigration Act signed into law on 2 June, the minister said. Hanekom said that while the regulation of immigration matters was the constitutional responsibility of the Department of Home Affairs, “any matter that could have a detrimental impact on international tourist arrivals” to South Africa was a concern. Industry representatives say they are concerned about two specific provisions in the new regulations: the requirement for minors to travel with unabridged birth certificates, and the collection of biometric data (fingerprints and photographs) – which must be done in person at visa offices. Industry stakeholders told Hanekom they believed these measures could influence the competitiveness of South Africa as a tourism destination. Hanekom acknowledged that while the new regulations reflected South Africa’s commitment to combating child trafficking, that the prospect of “unforeseen and unintended negative consequences” should be taken seriously. “Like many other destinations, we have a dual imperative: we have to combat child trafficking by aligning our approach to global efforts, while limiting damage to our competitiveness as a tourism destination.” The minister said his department and industry stakeholders were studying global best practice on these broader policy challenges as well as on the practicalities of implementing such measures. Officials from the Department of Tourism were in “urgent discussions” with their counterparts in Home Affairs to clarify any misperceptions and to find appropriate solutions. Hanekom said he would meet Home Affairs Minister Malusi Gigaba to follow up on these discussions if required. “I want to assure our trade partners and other industry stakeholders that as government, we understand the value of travel and tourism, which has grown so impressively over the past few years. “We will carefully consider any negative impacts of well-intentioned measures on international tourist arrivals and the attractiveness of our destination.” Source: SAnews.gov.zalast_img read more

Em’s 4 Bubs 111 : Baby slept through rock concert;-)

first_img I bought the lemon floral ear muffs from the ems for kids website. Managed to get them on my 3 week old baby easily and she slept through a 2 hour classical music concert that we were at. Took my seven week old baby to a car show and he slept the whole day. Blocked out all noise didn’t even stir when a spitfire started its engine up right behind us would highly recommend. We used these on our 10 week old in the o2 arena and she fell asleep as usual at bedtime. Great fit and perfect for the festival. Bit tricky to put on but ok with a bit of practise. Excellent value for money and were shipped. Excellent value for money and were shipped very quickly. Excellent value for money and were shipped. Excellent value for money and were shipped very quickly. Excellent product comfortable and effective. Super quick delivery and the fit perfectly. Great fit and perfect for the festival. Baby slept through rock concert;-). Baby slept through rock concert. Baby slept through rock concert;-). Baby slept through rock concert. Took my seven week old baby to a car show and he slept the whole day. Blocked out all noise didn’t even stir when a spitfire started its engine up right behind us would highly recommend. Great quick delivery, funky selection of colours. My child is 10weeks old and she wore these to the fireworks and slept through the whole thing 🙂 only down point is they do slide up so you do need to keep checking they are on her ears still. Definitely worth every penny though :). Excellent product comfortable and effective. I bought the lemon floral ear muffs from the ems for kids website. Managed to get them on my 3 week old baby easily and she slept through a 2 hour classical music concert that we were at. We used these on our 10 week old in the o2 arena and she fell asleep as usual at bedtime. Well designed and fit for purpose. Allowed my 7 week old baby to come watch his dads band and you could see he was happy. Or rather allowed me to go watch. You can test them yourself and they really mute the sound, the band is an elasticated strap with velcro to fasten and thenyou clip the earpieces on but it stays in place so long as they’re not constantly wriggling in a pram. My little one slept through most of the show. Big expensive but worth it if you need a pair to fit a younger infant. Just be aware that it makes s fragile wobbly head even heavier so need to support head even more when lifting them, and don’t keep them on all day as they’re quite tight (need to be to work) so may get uncomfortable after a long period. SummaryReviewer Nathalie DuboisReview Date2018-02-04 04:36:59Reviewed Item Em’s 4 Bubs 111,82,432 Earmuffs – Blue/whiteRating 5.0 / 5  stars, based on  26  reviewsPrice£25.50 Bit tricky to put on but ok with a bit of practise. Great quick delivery, funky selection of colours. My child is 10weeks old and she wore these to the fireworks and slept through the whole thing 🙂 only down point is they do slide up so you do need to keep checking they are on her ears still. Definitely worth every penny though :). Well designed and fit for purpose. Allowed my 7 week old baby to come watch his dads band and you could see he was happy. Or rather allowed me to go watch. You can test them yourself and they really mute the sound, the band is an elasticated strap with velcro to fasten and thenyou clip the earpieces on but it stays in place so long as they’re not constantly wriggling in a pram. My little one slept through most of the show. Big expensive but worth it if you need a pair to fit a younger infant. Just be aware that it makes s fragile wobbly head even heavier so need to support head even more when lifting them, and don’t keep them on all day as they’re quite tight (need to be to work) so may get uncomfortable after a long period. Super quick delivery and the fit perfectly.Good for small babyBaby slept through rock concert;-)Brilliant!! Excellent value for money and were shipped Em’s 4 Bubs 111,82,432 Earmuffs – Blue/whitelast_img read more

Spain wants ‘final four’ format for its Super Cup

first_imgOil plant explodes in Pampanga town SEA Games hosting troubles anger Duterte Sports Related Videospowered by AdSparcRead Next PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Gilas call-up for Fiba World qualifiers dream come true for Thirdy Ravena LATEST STORIES PDEA chief backs Robredo in revealing ‘discoveries’ on drug war Don’t miss out on the latest news and information. View comments Private companies step in to help SEA Games hosting ‘We are too hospitable,’ says Sotto amid SEA Games woes The Super Cup has been played in a one-game final between the Spanish league champion and the Copa del Rey winner, and now Rubiales wants to include the runner-ups in both competitions.The changed format could start as soon as next season.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesRubiales says the proposal will be made during the federation’s general assembly. He did not say which country would stage the tournament’s new format.Last year’s final, won by Barcelona against Sevilla, was played in Tangier, Morocco. US judge bars Trump’s health insurance rule for immigrants MOST READ Urgent reply from Philippine ‍football chief Grace Poe files bill to protect govt teachers from malicious accusations FC Barcelona’s Lionel Messi shoots to score his side’s opening goal from the penalty spot during the Spanish La Liga soccer match between FC Barcelona and Valladolid at the Camp Nou stadium in Barcelona, Spain, Saturday, Feb. 16, 2019. (AP Photo/Manu Fernandez)MADRID — The Spanish soccer federation wants a “final four” tournament to decide the Spanish Super Cup.Federation president Luis Rubiales says the tournament would be played outside of Spain in the beginning of the season.ADVERTISEMENTlast_img read more

ReTweet This to Win One of 3 Apple iPad Tablets from @HubSpot

first_img Yep, that’s right, 3 of the nicest Apple tablets that get announced today will be given out to 3 random people who ReTweet this post, using the ReTweet button below. Update: this contest is closed and we will be annoucing winners starting Monday. Originally published Jan 27, 2010 12:57:00 PM, updated March 21 2013 We also love you guys, our customers, and our fans, so to celebrate not only the release of what is sure to be an amazing computer, but also how awesome you all are, we’re going to give away 3. Who doesn’t love sexy gadgets? And perhaps the most anticipated new one since the iPhone is the Apple tablet, to be announced today. Sound good? Well, get Tweeting! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Avoiding the 5 Pitfalls of Free Content

first_img 4. Use Your Free Content to Build the Value of Your Business What are some other ways you can get the most out of the content you give away? One way to convince newcomers of your content’s quality is by using numbers. Advertising that “o or that John asks a question that your prospects might also ask themselves: “How good can something that’s free Originally published May 17, 2011 9:00:00 AM, updated March 21 2013 According to John, the five problems with free content are: intelligence is a great way to signal your content’s quality using As inbound marketers, it is important to be aware of the potential pitfalls of giving away free content and the strategies we can use to effectively leverage it. 1. Create Accountability Eroded Value 2. Build a Reputation for Quality If you provide lots of quality content over time and give it away for free, the value of your business’s really interesting article 5. Be Unique in Your Community ver 20,000 people have signed up for this webinar” Lowered Expectations John claims that free content is more likely to attract casual sign-ups from people who never end up actually attending your webinar or viewing your content. As a marketer, create incentives for your leads to stick around. You could advertise that you’ll be sharing a coupon code at the end of the webinar or offering a sneak preview of a new feature. Having a teaser – and advertising it – is a great way to ensure your leads view your piece of content and become more qualified.center_img John Jantsch of Duct Tape Marketing wrote an . This is similar to the last point. Make sure your content is high-quality and not “slapped together” to meet a deadline. If your leads feel energized, enlightened, or enchanted by your content, they’ll be far more likely to become evangelists for your company – and we all know that nothing beats word-of-mouth recommendations. “817,000 marketers are receiving our content” be?” It is important to make sure that you’re not just making content for content’s sake – your prospects want to know,“What’s in it for me if I sign up for this?” last Friday, bemoaning the over-use of free content as the central tool of inbound marketing. In the article, he lists five reasons why “free is hurting us all” as both content makers and content consumers. The article caught my attention – not necessarily because it’s wrong – but because it raises some worthwhile critiques that all inbound marketers should be aware of to ensure we get the most from our content. Just because there are a growing number of marketers leveraging the power of free content, doesn’t mean your content will get drowned out in the noise. Create an edge that makes your content – and your business – seem unique and special. Blocked Revenue will grow. At HubSpot, we’ve had employees get offered paid speaking engagements because of the expertise they’ve exhibited and thought leadership they’ve established by giving away free content on our blog. 3. Raise Expectations Community Buster No accountability Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Fee Fighters Giving away free content sacrifices short-term profit for long-term brand awareness and thought leadership, and that can turn into cash down the line. is another great example of a company that is positioning themselves well in their industry by differentiating their content and their company. Find a good story that fits your business, and use that to create a unique position that keeps you relevant. social proof At HubSpot, we used the “Good vs. Evil” struggle between inbound and outbound marketing, and positioned ourselves as the good guys.last_img read more

LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]

first_imgSocial media can be a huge contributor to a company’s lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads? In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).Access Now: Free Advertising Checklist + Best Practices Videos LinkedIn’s conversion rate also outranked social media as a channel overall. In other words, of all the traffic that came to these business’ websites via social media, .98% of that traffic converted into leads, compared to LinkedIn’s 2.74%.So why might LinkedIn be the most efficient social channel for lead generation, and how can you use that to your advantage?People join LinkedIn to showcase their career, work expertise, and find content and information to make their professional lives better. So businesses who target other businesses will naturally find a higher concentration of their target market on LinkedIn. Also, when someone visits LinkedIn, the person is most likely in a business-focused mindset, helping business’ content perform inherently better.So what about B2C-focused businesses? Less content is generally posted to LinkedIn than to other social networks, which is probably because people almost exclusively post marketing-related content as opposed to their children’s photos or social “chatter.” This means there is less clutter on LinkedIn, making a person capable of consuming a higher percentage of the content that’s active on LinkedIn at any given time. In other words, a business’ marketing posts are more likely to be noticed on LinkedIn than somewhere else.So what should you do when you find a specific social channel that’s a slam dunk for your business?How to Leverage Your Business’ Top-Performing Social Network1. Invest time and effort to grow that specific channel. The trick, however, will be trying to maintain a quality network as your community scales.2. Post more of the targeted content that’s working. If you notice people are specifically really enjoying blog posts, webinars, or something else — keep offering it! How can you tell what content’s working? Monitor comments, likes, shares, and clicks.3. Find more opportunities to post relevant CTAs. Can you sprinkle more lead generation opportunities throughout your social media updates? It’s quite a balancing act, but a solid mix of calls-to-action (CTAs) and other content is healthy.4. Don’t take success for granted – keep learning. It’s easy to get comfortable when something is going well. Remember, there are always opportunities to improve. Keep testing, analyzing your data, and increasing results!What type of conversion rates do you experience per network? Is the data similar to your own results? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:center_img Originally published Jan 30, 2012 9:00:00 AM, updated October 14 2019 LinkedIn Marketinglast_img read more

Why We Acquired Two More Companies … And We’re Just Getting Started

first_img Marketing Strategy Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack As you may have seen this morning, HubSpot has acquired Chime and PrepWork, both of whom will bring great innovation and unique IP to the HubSpot team. Below, I’ve outlined why we made these specific acquisitions and explained how we view acquisitions like these as part of our commitment to rapid growth and transforming the marketing landscape entirely.1) Both Chime and PrepWork deliver on our vision for new ways to humanize bottom-of-the-funnel interactions.At HubSpot, we started with a fundamental belief that the ways in which humans interact is changing rapidly as a result of technology. That vision influences both our culture and our product, which is focused on making every marketing interaction more human, personalized, and lovable. Both Chime and PrepWork have created products that make bottom-of-the-funnel interactions fundamentally more human, and that’s paramount to us as we think about the next generation of marketing and our product. Personalizing and humanizing the customer’s journey is critical to our mission, and both of these companies deliver upon that promise.The Chime team built a Chrome plug-in that allows users to get all of their social media notifications in their browser in a user-friendly manner. PrepWork constructed a platform that syncs with your calendar to give you relevant information about people you’re meeting with. Streamlining all my notifications in one place and arming me with information about sports scores relevant to the person I’m meeting with next? That’s relevant, contextual information consumers love. In other words, both companies were focused on personalization and solving for a customer need. That’s exciting to our team here at HubSpot, because we believe that’s what inbound marketing is all about, and we look forward to the knowledge, assets, and user feedback that both Chime and PrepWork bring to bear on our vision of creating marketing people love.2) 1+1=3At INBOUND 2012, we talked about how having a back end leads system and a front end web system together in HubSpot uniquely facilitates a more personalized customer journey. These two companies take an additional step forward by allowing people to have much more personalized engagement with customers, but with a true commitment to efficiency and effectiveness. The HubSpot product always helped convert strangers into prospects — then the acquisition of Performable allowed us to more effectively convert prospects into qualified leads. Now, the addition of Chime and PrepWork gives us deeper knowledge and assets to convert qualified leads into customers. Attracting, converting, engaging, and delighting customers has never been so easy because HubSpot delivers all the tools you need to personalize each interaction in one, easy-to-use interface.Hundreds of companies email us each year about getting acquired by HubSpot, and many of them dazzle us with their technical knowledge or specific expertise in a given area. However, one of the key elements we look for — which stuck out to us about both Chime and PrepWork — was both companies’ commitment to solving for the needs of a customer and getting that interaction right. Chime has over 20,000 users in public beta as well as outstanding ratings in the Google Chrome App Store, and there’s a reason for that: The Chime team took user feedback and considerations seriously to create the right signal to noise ratio. PrepWork was founded by Dan Wolchonok and provides briefing emails relevant to forthcoming meetings via a sync with users’ calendars. Chime and PrepWork ultimately built and brought to market successful products that solved for customer needs. That dedication to the customer is core to what we do at HubSpot, and we love that both companies set out to solve for a market need and worked furiously to deliver upon it. Replacing loud, interruptive advertising with engaging and personalized marketing efforts is inherently linked to understanding how consumers live, so Chime and PrepWork align perfectly with our criteria and our notion that having all-in-one marketing software creates better engagement for customers and a more efficient approach for marketers.3) Cultural FitDharmesh and I have always taken culture seriously. So seriously, in fact, that we recently doubled down on our commitment to employee autonomy and transparency with the Culture Code deck Dharmesh presented to our company and the world two weeks ago. As a result, acquiring companies isn’t something we take lightly when it comes to cultural fit. We look for people who are incredibly smart, operate at a rapid pace, are innovative, independent thinkers, and are driven by GSD: getting stuff done. In both PrepWork and Chime, we felt fortunate to find teams who fit wonderfully into the existing culture at HubSpot, and we can’t wait for them to join us full time in June.At HubSpot, we have a strong tradition of acquiring companies and integrating them seamlessly as contributors to our team, culture, approach, product, and customer success. Just as we have done with Performable and oneforty, we believe we’re adding some incredible rock stars to our team and are honored and excited to announce that they are now officially part of the HubSpot family.This is an exciting step in HubSpot’s growth, and we believe we’ll have more of these announcements to share moving forward, so keep visiting us here as we continue to expand our team, our product, and our commitment to changing the world of marketing. Originally published Mar 28, 2013 9:00:00 AM, updated February 01 2017 Topics:last_img read more