Raia sounds infrastructure alarm

first_imgDear Editor:Recently, I sounded the alarm about our city’s decaying infrastructure when a sinkhole developed on Willow Street, causing the pavement to collapse and an SUV to fall through the street.Now, the Port Authority has informed us that Pier A Park, famously described by CBS Television News as “Hoboken’s Beautiful Waterfront Park,” is in danger of collapsing into the Hudson River. Over 1,000 steel pilings that support Pier A are already decaying after just twenty years of use as a park.The City Council is rightly rushing to address this issue with a last minute $5.3 million dollar bond approval. While I am glad that they have taken action, the pertinent question must be asked. Where has the Zimmer Administration been until now?In 2009, a portion of Frank Sinatra Park collapsed into the river, causing the soccer field to be closed for repairs…for over 3 years!The Zimmer Administration should have learned from their past inactivity and lackluster response to this matter. Why weren’t all such properties along the waterfront checked for potential structural failures at that time?The residents of Hoboken know that Pier A is a great place to jog, or take their dog for a walk, or even just sit and view the Manhattan skyline. Our city’s residents are not asking for too much, just competency and concern from their local officials.It is time to put the needs, and the safety, of the people of Hoboken first. Frank Raialast_img read more

Climate Change: a most serious global challenge

first_imgDear Editor,Every day we listen to or look at international news and hear and see reports of natural disasters that are causing huge damages. Fires are raging in California and this is very regular, so too in Australia, floods in various parts of the world, in the Philippians, Bangladesh and many other places.These events are costing countries huge amounts of losses in property, due to destruction by fire and floods. Most of all, it accounts for the loss of lives, valuable lives, and results in tremendous grief and unbelievable human sufferings.The frequency and strength of hurricanes, tornadoes, earthquakes, and volcanic eruptions are alarming and the destructive power increasing.Most of these are the results of a great change taking place in relation to our global climate.In an article I wrote in 1990, I had pointed out that one of the main issues as it relates to climate change was that the awareness of this phenomenon was that the mass consciousness lagged behind the danger.Today that is no longer the case. The widespread coverage in the mass media and people’s own experience have raised the awareness in every nook and cranny of our world.Moreover, scientists throughout the world have been sounding the alarm with growing urgency. They have pointed out that most of the damage that has been done and is being done to our global climate and the environment as a whole has been due to the activities of us, human beings.In pursuit of wealth, we have created factories and are performing other activities that are poisoning our environment. It is not unusual to see in many countries, mainly in Asia, people walking around with face masks due to the pollution in the air.The question is often asked as to why, with all the information that we have, we continue to pursue activities that are threatening life on earth. Instead of improving the environment, we continue to inflict serious harm to it.There is no one answer to this. Many things contribute to what appears to be the world’s people consciously committing suicide. The causes are rooted in wealth and poverty!As it relates to the developing countries, this danger is being fuelled by the grinding poverty in which huge sections of the population are forced to exist under.Because of this, they slash and burn forests to grow food. Many are engaged in dangerous mining activities that are unregulated, illegal and leaves a wide swath of destruction. From poisoning our rivers and leaving huge holes in the grounds. These lead to sicknesses including malaria and many other health-destroying illnesses. Vital carbon-absorbing trees, which are hundreds of years old, are cut, thereby releasing tons of carbon and robbing us of materials to taking greenhouse gasses out of the atmosphere.At the other extreme is the wealthy persons and corporations driven by greed destroying our environment while wasting the world’s resources.They are forces that are fully aware of the consequences of their actions but deliberately hide scientific findings and even spend millions on expensive lobbies to hamper any attempt to halt climate change.Recently we learnt that some forty years ago, ExxonMobil had reports from their own scientists that their activities were contributing to great changes in the world weather patterns and serious negative impacts these have on the world’s health.Instead of sounding the alarm, the information was deliberately withheld from the public.A similar situation had developed with tobacco. For years, tobacco companies hid the dangers of smoking from the people. For them, profits were much more important than lives.Today that same behaviour is now being magnified many times over. Large companies involved in plantation agriculture and mining have been using their influence and power to get politicians elected who doubt climate change and advocate the plunder of natural nature.That seems to have occurred in our neighbouring Brazil where Lula was jailed to prevent him from contesting elections and elect a President who is not sympathetic with those who advocate preservation and conservation of resources.As a result, the Amazon is burning to make way for the logging companies, the huge mining establishments and the large-scale farmers.In the process, whole tribes of native peoples are threatened with extinction.It is a sad commentary that much of the food produced in our world, as much as 1/3, is wasted, dumped, to keep prices up.In the face of such grave threat, world leadership is sorely lacking. The quality of the political leadership in our world seems to have dissipated and has become less visionary, without a global grasp of reality.This is seen in the lack of agreements and coordinated actions to halt and reverse climate change. Many conferences are held, sponsored by the United Nations but either agreements are not reached or are so watered down that they are practically useless. Moreover, no decisive actions are being undertaken to handle this global emergency.Some social scientists attribute this serious drop in the quality of world leadership to the separation that has occurred between politics and economics. Power in many countries is not in the hands of the elected leadership but in the hands of corporate giants that have managed to separate central banks from the elected leadership of countries. The former Finance Minister of Greece, Varoufakis, related his own experience, when at a meeting with European Union Finance Ministers he was bluntly told that elections must not be allowed to interfere with economic policy.As a result, huge corporations are attracting the best brains at the expense of the state!Yet, in all of this, there are no innocent bystanders. We are all involved.Our region, the Caribbean, is one of the least polluters, but we are not spared the devastation of climate change. Very often hurricanes wipe out almost 100 per cent of our economies. The Bahamas and Dominica are the most recent.In our own Guyana, flooding is becoming more frequent. The last set of flooding in Mahaicony was due not to the rains but rising sea levels overflowing our sea defences.To turn the tide, we need mass action. Some of that is taking place in various parts of the world but this needs to become a global movement. We must move it to the centre of political and economic life so that no person or party should hold high office if he/she is hostile to taking actions to halt and reverse climate change. People must make that clear, particularly at elections time.Failing this, the fires of California and Australia, the flooding in the Philippines and Bangladesh would be child’s play as to what is ahead.Now is the time to act.Sincerely,Donald RamotarFormer Presidentlast_img read more

Learn something new on International EarthCache Day

first_imgOn Saturday, October 7 and Sunday, October 8, earn a new souvenir by learning about the Earth! All you have to do is go out and find an EarthCache during the weekend of International EarthCache Day 2017!Finding an EarthCache is a great way to learn about the Earth. These geocaches do not have physical containers, but instead bring you to unique locations to teach you a geological science lesson.Feeling inspired to learn something new? Here are six fun facts we’ve learned from EarthCaches found around the world: Imperiosus Visum (GC206DF), Arizona, USAMany know the Grand Canyon was carved out by the Colorado River, but did you know that uplift from tectonic plates aided in the creation of the one mile deep canyon we see today?Photo by geovi. Hot Springs, Bath (GC185X3), South West England, United KingdomOriginating as rain water from 20-80,000 years ago, the water is heated by geothermal action. Rising up to the surface, the springs in Bath [England] are the highest spring water temperature in the UK!Photo by kiki-64. Dry Falls EarthCache (GC154BY), Washington, USADuring the Ice Age, parts of Eastern Washington, Idaho, and Montana were severely flooded as rivers forged new paths around ice dams. This EarthCache is located near a 3.5 miles wide and 400 foot tall cliff, which was, at the time, the largest waterfall in the world.Photo by HockeyHiker19. Laguna Madre (GC1EHC6), Texas, USAThere are only six hypersaline (saltier than the ocean) lagoons in the world. One is the Laguna Madre (Spanish for “Mother Lagoon”) in Texas! Photo by thardt. Geysir – Powerful hot spring (GC1G4XZ), IcelandLocated in Iceland’s Haukadalur valley and discovered in 1294, this is the oldest known geyser on the planet. Photo by bedla tygrovana. Namib Desert, Namibia (GC14W63), Namibia, AfricaAt 43 million years old, the Namib Desert is not only named the oldest desert in the world, but is also home to some of the highest sand dunes in the world: the Sossusvlei.Photo by DivanOli4.What’s the coolest (or hottest, highest, oldest) fact you’ve learned from an EarthCache?Share with your Friends:More SharePrint Related7 Continents, 7 EarthCachesOctober 3, 2017In “Community”Petra Al Khazneh (GC1V4ZY) — Geocache of the WeekOctober 5, 2016In “Community”The Creator of EarthCaching talks about the 10th AnniversaryJanuary 10, 2014In “Community”last_img read more

Video Tutorial: How To Get The Stranger Things Look

first_imgAvery Peck’s YouTube series of DaVinci Resolve color grading tutorials are just what you need to master this elusive post-production process.Cover image via Netflix/Kobal/REX/Shutterstock.Every so often, a new YouTube channel bursts out of nowhere that makes you ask “Why didn’t I think of this content first?” or “How did I ever get by without this channel?” (Thinking of you Every Frame a Painting — you will be missed.)There’s a noticeable lack of weekly, or even monthly, color grading tutorials. After all, the subject matter doesn’t necessarily involve creative visuals and clever editing transitions like a Peter Mckinnon video. More often, these tutorials are full of screen captures, and they’re pretty straightforward. (One of the best color grading tutorials in recent years came from Australian filmmaker Juan Melara, with his summer blockbuster grade tutorial.)At the time, it looked as if that tutorial was the first of many. Unfortunately, the series didn’t continue (right away), but as of October 2017, Juan has started to produce tutorials once more.I’ve recently stumbled across Avery Peck, who has just started to produce fun — and educational — DaVinci Resolve color grading tutorials.If there is one YouTube channel that I expect to grow exponentially, it would be this one.In his video, Avery goes into full detail about getting the look from the hit Netflix series Stranger Things. There’s always been a common misconception among online grading tutorials that you can achieve the “film-look” solely in post-production, regardless of the camera you shot with, and regardless of the original composition quality. Peck takes the grading tutorial a step further by first showing you the correct way to light the scene. For example, to mimic the exterior shots of Stranger Things, Peck says there are three elements to pay attention to: dynamic range, color palette, and separation.Both seasons were shot using RED cameras, and maximizing the dynamic range is an important part of getting the look. If you don’t have the luxury of shooting in RAW format, you can still do yourself a favor by shooting in LOG or in a Cinestyle profile.Another important element is the color palette. This is a consideration that needs pre-planning in conjunction with costuming, location, and production design. Peck notes that much of the palette consists of browns and teals, with red as an accent color. Therefore, if your subject is wearing a bright green T-shirt with purple paints, it’s not going to help when you start to grade for the specific look. These are just a few notes he touches upon before we even get into Resolve for the grading process.For the full low-down, check out the tutorial below. Looking for more on color grading? Check out these articles.Why Do Filmmakers Color Grade Moonlight to Be Blue?Color Grading: How to Change the Seasons in Premiere ProColor Grading Footage in After Effects with LumetriThe Basics of Color Grading with CurvesThe Best Color Grading Software and Plugins for Video Editorslast_img read more

Five Ways the YouTube Generation Is Replacing the MTV Generation

first_img When MTV went on air in 1981, .]  2. Stay Relevant Will It Blend Today there’s a new revolution happening: YouTube is killing the MTV star. MTV and cable television is steadily being replaced by online videos produced independently by high school kids in their bedrooms, software executives with senses of humor and millions of others. Youtube Marketing [This article was written by guest contributor Kate Morris of 5. Make it Known the first video it played PlumberSurplus Viral Campaign Making a wildly popular video that has nothing to do with your business or doesn’t talk to your customer will create traffic on your site, but no business. That is ultimately what you DON’T want (in most cases). (Example: As a consumer, you no longer need to wait on your couch to see what the vee-jay plays next. Videos like this one mocking the Backstreet Boys spread across the web like wildfire. All this creates a huge opportunity for you as an individual and as a marketer. With quality videos, you can reach a broad audience, and become part of the independent production movement replacing MTV. Just as if a tree falls in the forest and no one hears it, you can’t hide your video on your site and tell no one. Put it on YouTube, tell friends, send out an email, use other mediums to announce it. Buzz is king, and to get buzz about your video going, you have to start it yourself. Anybody with a video camera has a chance to get the world’s attention. The power is no longer in the hands of production companies and professional artists. People have a real say in what is shown, what is popular, and what’s just plain bad. So how do you produce quality videos that spread? Here are my top five tips:center_img 4. Don’t Be Pushy www.longhornkate.com ) — Video marketing is a powerful tool that can take your business to the next level, but also runs the risk of getting buried with everyone else’s videos. You need to make sure that you stand out in the crowd and reach who you need to talk to. (Example: Why make something if it’s not going to benefit your company in some way? Make sure people know that you are behind the awesome videos you create and give them a way to find you. ) 1. Be Memorable 3. Make Your Point was “Video Killed the Radio Star.” That marked the beginning of a revolution in television and music for an entire generation. If you have the right product or idea, the traffic and buzz will come to you. The key is to stay on top of trends and reach people where they are. Let them have the power and be rewarded in return. Originally published Sep 3, 2008 9:15:00 AM, updated October 20 2016 Topics: While you need to make your point, you can’t “sell” people too hard. Make your video something fun, something people will want to see and share. Let it sell your services for you. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Marketing Headlines of the Week: Know Yourself, Know Your Customer

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 3, 2009 11:30:00 AM, updated October 01 2019 My mom used to leave me notes and lists of chores right in my spot at the kitchen table, an easy drop for her on her way out in the morning. I couldn’t eat breakfast without moving it out of the way, making the lists hard to ignore.This should be the case with your company’s online presence — you need to be found in places where your target audience will naturally look for information. One of the keys to getting found online is to have a broad online presence, but targeted in the places that make sense for you and for your potential clients, which is a recurring lesson among this week’s top five news stories from InboundMarketing.com:1. How Broad is Your Footprint on the Web?Author: Bernie BorgesLesson: Spread and Diversify Your ContentWith millions of pages and more being created every day, it may seem impossible for your company to get found online. But according to Borges, broadening your online footprint is best accomplished by spreading and diversifying fresh content. As he says, “most marketers still think being found on the web means being found in a search engine either in an organic listing, or in a paid listing (PPC). This is a limited view of effective inbound marketing on the web.”Borges recently spoke to a prospective buyer who could not pinpoint where he had come across Borges, yet in the past week he had found his company’s website, blog and a podcast. Borges emphasizes that sellers who want to succeed in the coming decades need to have strong content across a variety of web platforms and engage with relevant communities.2. YouTube CTA Overlay Lets You Drive Users ElsewhereAuthor: Marketing VoxLesson: Use Multimedia Channels to Drive TrafficThis new feature on YouTube adds a call-to-action overlay to videos; advertisers can now redirect viewers to their site or product through links in this overlay. (Here’s an article that explains how to add the overlays.) Before, a viewer might have watched a video or commercial and then moved on to another clip, promptly forgetting any marketing messages. Now, an organization can bring the viewer to their site instantly.Non-profits such as charity:water have already benefited from this new feature. YouTube recently put a video supporting charity:water on its homepage, which resulted in $10,000 in donations for the organization in a single day.3. A Checklist to Choose Which Internet Marketing Channel is Right for Your BusinessAuthor: Rand FishkinLesson: Know Your Company & Your ResourcesIn his post, Fishkin addresses the following question: “If a client came to you with $1 million to invest in a single Internet marketing channel, which one would you choose?” Fishkin has put together a series of graphs and charts that show how a company could measure its budget, goals and available talent to determine which channel would have the highest ROI.So, before you can attempt to bring in more visitors to your site and convert more of these visitors to leads, it’s important to know your own capabilities, strengths and weaknesses. After taking these into account, you will have more insight to choose the internet marketing channel that will be the most effective for you.4. Strategic Blogging and Some Tactics to Nail ItAuthor: Chris BroganLesson: Go With What Works for YouThis post by Brogan discusses various strategies to take with blogging for business to get back that ROI. Brogan emphasizes that a strategy does not have to be set in stone, it should be malleable, aligning with your company’s current needs and goals. There are many different ways to use a blog to accomplish a goal — from how-to posts to posts that spotlight a customer or a case study. Figure out your goals first, and then choose the best strategy for you.5. 7 Tips on how B2B marketers can leverage social mediaAuthor: Brian CarrollLesson: You Have to Give to GetThe lesson here reflects a basic principle of good inbound marketing. Carroll’s tips reiterate the teaching that you cannot expect to get visitors, leads, comments, customers, retweets, or whatever it may be, unless you give valuable content by sharing blog posts, e-books, whitepapers, presentations, webinars with people who are interested in that information.Using social media is an easy way to share content, absorb others’ content, to be helpful and to receive help from others. Establishing yourself as a trusted source in your industry can be accomplished through the continued use of social networks, but only if you are willing to listen and share.Photo: SewPixie .: actually sewing :. Webinar: How to Sell Social Media to Your Boss Social media guru Chris Brogan explains how to demonstrate the value of social media marketing. Download the free webinar to learn how to get your company started with social media.last_img read more

8 Tips for Leveraging Platforms for Marketing [@InboundNow #37]

first_imgPhil Simon joins us for another exciting episode of Inbound Now, HubSpot’s social media and inbound marketing podcast! Phil is the author of The Age of the Platform, The New Small, Why New Systems Fail, and The Next Wave of Technologies. He focuses on the intersection of people, management, and technology.In this episode, we chat about:The concept of building platforms and planksAdopting community and letting people develop on your platformLearning from the gang of four (Amazon, Apple, Facebook, and Google)How to compete against an entrenched platformTips on building your own platformEmerging platforms to keep an eye onGetting people to build on top of your platformThe future of where the platform is headed Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 20, 2011 8:00:00 PM, updated July 03 2013last_img read more